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Annual Report 2016
Communications
Social media
Our social media presence continues to grow year on
year. We now have over 4800 Facebook followers, a
significant minority of whom are from overseas
countries, an indication that the Association has more
than a UK reach.
Twitter is an increasingly popular way for pharmacy
and other health care professionals and organisations
to communicate with each other. Our Twitter
followers now number over 2800 and many of our
education groups now have active Twitter accounts
which enable them to disseminate their activity to
the wider world. Our account is particularly active
during our conferences (see right).
Our LinkedIn group allows professionals to connect
with each other and find like-minded peers. We now
have almost 900 members on this platform.
Member communications
6000
5000
4000
Social media followers
We continue to publish our quarterly newsletter, In
Practice, which provides news from the Association
and its education groups. In a recent member survey,
In Practice was the third most read pharmacy
publication after the Pharmaceutical Journal and
Clinical Pharmacist.
3000
2000
1000
0
2011 2012 2013 2014 2015 2016
Twitter
Facebook
Our e-bulletin In Focus is also released quarterly and
provides a more individual perspective with an
emphasis on celebrating the amazing achievements
of our members. In Focus is now available to our
subscribers (potential members who would like to
keep in touch with us) as part of a Subscriber Pack
which is sent out every four months.
UKCPA Annual Report 2016 | 12