Insights Success The 10 Most Valuable Digital Marketing Companies

Digital Marketing: 

Breaking the Span 

of Product Life Cycle 

Mr. P K D Nambiar 

Flag Communications 

Undeniable 

Signicance 

of Content Marketing 

Cauvery Adiga 

PK Online Ventures Pvt. Ltd 

Eatfresh’s journey 

towards success 

in the food industry 

Rajiv Subramanian 

Eatfresh 

The 10 Most 

Valuable Digital 

Marketing 

Companies 

www.insightssuccess.in June 2016 

The way of business solutions 

CEO of The Month 

Ashish Gandhi 

Director 

PostBox Communications 

Market Dashboard 

How Digital Marketing 

Companies Differ from 

Other Companies 

Vishaal Shah 

Founder, CEO & Creative Head 

# Hashtags 

Digital Marketing Should 

Focus on 

Trust over Trafc 

Phi Creative Solutions: 

Digitally Connecting Brands To Their 

Consumers With Strategic Branding 

And Brand Management!!!

Editorial 

ust a few years ago, the strategies of advancing a brand were 

Jpretty limited. Digital Marketing is the new age marketing. In 

this era of internet, when an enormous chunk of individuals are 

using internet, firms advertise on internet and the way in which 

organization can reach customers has increased. The use of digital 

marketing in the digital era not only solely permits for brands to 

market their products and services but conjointly permits for online 

client support through services round the clock to make client feel 

supported and valued. 

Neoteric 

Way 

of Digital 


The benefits of Digital Marketing are astronomical. First of all, this 

is often a kind of marketing, with all of the benefits that come with it: 

personal attention to the client, motivation to action and a lot more. 

Second, it’s potential to make uniform messages that are in person 

formatted for every recipient with great ease. The advantage of social 

media interaction permits brands to receive both positive and 

negative feedback from their customers as well as determining what 

media platforms work well for them and has become an increased 

advantage for brands and businesses. 

Moreover, the advantage of digital marketing permits to measure 

quantitative results, it provides information concerning exactly who 

was exposed to message and when, and that actions the viewer 

performed as a result. Additionally, anyone will launch productive 

campaigns with digital marketing without any prior knowledge or 

special professionals. With a lot of vital benefits, digital marketing 

has become a valuable addition to the business and helps to achieve a 

lot for less. 

To find the foremost appropriate digital marketing channel, 

companies will examine the requirements and resources of a business 

or organization. Whether it’s mobile, email or social marketing, or 

perhaps several channels that incorporate the various types, digital 

marketing agencies will provide simple, ef fective, advanced and 

cozy solutions. 

The world of marketing will see an excellent revolution in the 

coming years, whether it is advertising, promotion or sales. Even 

those that are unsure of the potential of digital marketing will now 

dive into this ocean of opportunities of fered by the internet. The way 

people are getting smartphones and tablets for anything and 

everything, it’s apparent that demand for digital marketers will solely 

increase in coming time. 

Charlie Gupta

Editor-in-Chief Pooja M. Bansal 

Managing Editor Charlie Gupta 

Art & Design Director Alex Noel 

Co-designer 

Rashmi Borkar 

Business Development Manager Abhijeet 

Business Development Executive 

Savitri, Pooja, Ketan, 

karishma, Mary 

Research Analyst David 

Circulation Manager 

Database Management 

Co-Editors 

Ariana Lawrence 

Sonal Burghate 

Art Editor 

Swapnil 

Sharad 

Technology Consultant Vishal More 

Insights Success Media and Technology Pvt. Ltd. 

Ofce No. 513, 5th Floor, Rainbow Plaza, Shivar Chowk, 

Pimple Saudagar, Pune, Maharashtra 411017 

Phone - India: 020-69400110, 111, 112 

Picture Editor Mayur Khapekar 

Email: info@insightssuccess.com 

For Subscription: Visit www.insightssuccess.in 

Sugandha Sharma 

Archana Ghule 

Prasad Wadodkar 

sales@insightssuccess.com 

June, 2016 

Corporate Ofces: 

Amol Kamble 

Visualiser Kalpesh 

Marketing Manager Manisha Priya 

Insights Success Media and Technology LLC 

555 Metro Place North, Suite 100, 

Dublin, OH 43017, United States 

Phone - (614)-602-1754, (302)-319-9947 

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6 

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Content Page 





Phi Creative Solutions 

Vishaal Shah 

CEO & Founder, 

Creative Head 

40 # Hashtags 


Focus On Trust Over 

Traffic 

06 

12 

36 

30 

22 



Companies Differ From 


CXO Standpoint 





Undeniable 

Significance of 

Content Marketing 

30 

42 

Interview with 

Insights Success 




22 

42 

12 

CEO of the month 


Unleashing the Power 

of Digital Media





38 

46 

34 

Moksha Media: 

Threading Together Your 

Versatile Efforts to Create 

an Enduring Brand 

JAZZAP DIGITAL: 

Anything And 

Everything Online 

46 

26 

26 

dotConverse: 

A Specialized Marketing 

Agency Reinforced 

by Strategy & Analytics 

32 

Ittisa: 

Future Ruler of 

Digital Marketing 

34 

28 

Fruitbowl Digital: 

The Perfectly Fresh 

Detox for Your Brand 

24 

Bee Online: 

Go Digital! 

32 

18 

38 

Make My Brand Social: 

Humanizing Brands and 

Generating Huge Revenues 

Through Strategic & Well 

Planned Digital Marketing 

24 

20 

18 

Autumn Worldwide: 

The Social & 

Digital Way of Thinking 

Amura: 

Leading Digital Marketing 

in India with 

‘Marketing Engineered’ 

28 

20

Cover Story 

Vishaal Shah 

Founder, CEO & Creative Head

Cover Story 

Phi Creative Solutions: 

Digitally Connecting Brands 

To Their Consumers With 

Strategic Branding And Brand 

Management!!! 

With the world becoming digital in every way possible, it’s easy to see why digital media is 

gaining prominence among both consumers and businesses. For consumers, it offers engaging, informative, 

timely content, plus it’s convenient and flexible. For businesses, it offers cost-effectiveness, instant feedback, 

accessibility, and much more. But that’s only if it’s done right. If you’re a marketing professional, 

entrepreneur, or a digital media evangelist who has worked towards charting digital marketing plans and 

channelizing efforts with a larger view of driving organizational growth, you’ve probably experienced both, 

hits and misses. 

Creativity in businesses is the ultimate requirement in today’s world when such high competition is there in the 

market. Proper branding if done right can serve fruitful results in the terms of profit to any industry. Thus, for 

any niche of industry chosen, it is vital to be under the guidance of a brand management company that aims 

towards an interactive platform where companies can grow. One such highly acclaimed company that 

specializes in connecting brands and business to their customers is none other than the Phi, a digital agency 

which strives towards stretching the conventional boundaries of branding and opening up new paths with 

efficient technicality.

Cover Story 

Additionally, in digital marketing, there are organic ways to 

grow your consumer base without incurring large amounts 

of money; it has low entry barriers and scale. So Phi is 

becoming up-to-date as well as doing a lot with sharp 

targeting that leads to judicious investments in the online 

platform. 

Phi Creativity’s Journey 

Phi started off 17 years ago as Aquadotcom, later Aqua Info 

Media Pvt. Ltd., to evolve currently into Phi Creative 

Design”. He has hands on experience in leading and 

promoting brands in the offline and digital pace and has 

steered digitally brands like Eureka Forbes Limited, Waman 

Hari Pethe Sons and various other emerging enterprises. 

Vishaal has clarity in his thought - how, what and when to 

communicate the message, especially when every brand and 

business has multiple things to talk about. He has an ability 

of seeing a challenge from different viewpoints or 

perspectives which others might miss the obvious or are so 

Our mission is to develop and manage 

people, brands and businesses to realize 

their full potential. In doing so we shall 

“create 80 success stories by 2020 

“ 

Solutions Pvt. Ltd. From a startup workshop in a mezzanine 

floor, to a professionally set up 2,000 sq. ft office with 

1000+ clients, 2000+ projects and catering to almost all 

business verticals. Phi has a consultative approach with indepth 

understanding of business. With their dual advantage 

of branding expertise and understanding of the digital 

platforms, they always deliver to the clients' objective in 

digital marketing. 

Over steaming cups of coffee, late nights and endless 

challenging projects, they have seen, shared and survived 

together everything from the dot com buzz and its doom, to 

the current technology revolution. And they are still 

enjoying the journey! 

The Creator 

Under the dynamic leadership of Vishaal S Shah, CEO 

and Founder, Phi took birth. He is an NIIT graduate and 

diploma in Digital Electronic Engineering. Vishaal comes 

from a family business of water and waste-water treatment 

plants. But he left it to purse his own passion and dream of 

creating an organization which dwells in the digital space. 

Started in 1999, dotcom bust as a pure play web designing 

company and have now metamorphosed into a branding 

agency which lives by the value proposition of “Success by 

close to the challenge at hand that can’t think straight. 

Vishaal has very high level of empathy which assists in how 

the target audience thinks and reacts to a particular piece of 

design or communication. Also, he is acutely aware with 

the challenges faced by small and emerging enterprises and 

hence can deliver just the right solution for them. 

Indelible Moment of Phi Creativity 

Why are we as consumers so captivated by stories of great 

customer service? Perhaps it is because they serve as a 

much needed reminder that there are companies who still 

care about their customers. Every company says that their 

customers are their #1 priority, but one memorable incident 

of Phi shows that they are ready, willing, and able to go the 

extra mile for each and every one of their customers. As 

Benjamin Franklin has said “Well done is better than well 

said”, the same way Phi has acted while facing every single 

obstacle came their way. 

There have been many ups and downs during Phi 

Creativity’s journey but the most memorable incident has 

been that once their office caught fire on a Sunday evening 

and it was burnt down to flames. However, they were able 

to restart their operations at a new space within 48 hours of 

incident without any project being delayed or stalled. It just 

showed Phi's resilience. This is the attitude with which they

Cover Story 

approach any and every challenge thrown at them. 

What’s in their Name 

As a strategic branding and communication agency Phi is 

all about “Success by Design”! Entrepreneurs start a 

company with a dream, a passion. Along the way they get 

embroiled into the day to day operations and the work they 

do, success they garner and approach is more reactive in 

nature. It’s difficult to sit down and find time and say 

“Okay! This is how I plan to present myself and succeed in 

my space”. This reactive approach works for certain years 

in achieving success but then the growth hits a plateau. 

Now further success is possible only with a strategic 

approach. An approach that requires synchronizing as well 

as synergizing all marketing communication that the 

company or the brand emanates to the external and internal 

stakeholders. And the design of this communication has to 

be done in a way that it helps in achieving the goals of the 

brand. That’s where “Success by Design” approach from 

Phi works!!! 

Company Motto 

‘Serving according to the client’s time’ is Phi’s quality and 

thus, they are feasible for bringing customizable solutions. 

The best part of Phi is their experience with different 

industries which equips them for working on any challenge. 

They have been working for years to serve better global 

positioning of companies in Pharmaceutical, Healthcare, 

Engineering, Infrastructure, Reality, ITeS, Services, 

Lifestyle and various other verticals. The company has a 

professional team to work with that enables better 

understanding of the current needs of an emerging company 

with a supportive motivation to bring customer delight. 

Phi’s Methodology 

At Phi, they consider everything, from a brand logo to a 

brochure to a corporate film to a social media presence to a 

mobile app as a strategic piece of communication which is 

created for achieving a certain objective. Hence, even if it is 

a mobile app for a company, they create it based on the 

various parameters. Since, Phi work with multiple partners 

to develop apps, they are platform agnostic. While working 

with their partners, they take the lead to ensure that the 

branding and communication objectives are met especially 

since they are the brand custodians.

Cover Story 

Phi’s Ideology 

Phi is driven by the vision to be ‘partner of choice’ in the 

growth journey of Indian SME’s; who have national and 

global aspirations; by offering strategic branding and brand 

management solutions. They consider that strategic 

branding exercise is a relation between the company and 

the branding agency. Hence, it’s critical that they choose 

each other wisely. They are very selective about the kind of 

companies they partner with, because the right association 

always leads to success and growth for all parties involved. 

“ 

Understanding the client’s objectives first and work towards 

them in such a way that it meets the needs of their client 

and their target audience. They need to build their own 

brand identity and a slow growth in this fast-paced 

competitive world can be detrimental to the startup’s health. 

When they approach marketing, then they must be aware 

that there is a funnel comprising of awareness building, 

engagement, acquisition and then retention. If they are in 

the internet space it is all about acquisition of the most 

Our vision and approach of “Success by Design” ensures 

that we become the first choice of growth oriented companies 

who truly want to leverage the immense potential 

of their brands in the offline and digital space 

“ 

How Phi Evolves 

While digital marketing as a space is constantly exploding 

with newer and newer platforms and trends to position and 

promote your brand, the fundamentals remain the same, 

everything succeeds when you understand your consumer 

and their concern points. Team Phi constantly work towards 

understanding their consumer better and better. Technology, 

platforms and digital vehicles than merely become tools. 

Remember, they (trends and technologies) are information 

and knowledge at best while they at Phi strive for wisdom 

by applying it with the right context (consumer behavior) 

for their clients / brands. 

Advice to Young Entrepreneurs and Their Approach 

towards Marketing 

The most exhilarating experience is starting your own 

venture. Some of the big questions that follow are how to 

reach masses, how to make your business resonate, how to 

drive your business results, how to be successful, and how 

to fulfill your dreams with a shoestring budget? Answering 

these questions, Team Phi has advised young entrepreneurs 

that should aim to create value for their customers and team 

members at all time as they are the pillars of their success. 

They must be innovative, be open to new ideas but should 

never try to be different just for the sake of being different. 

efficient, effective acquisition channels for the right 

audience. For startups what is really important is to find one 

channel that really works, maximize it. Then find the next 

channel and maximize that and the next one. Build scale 

within a channel. 

Phi’s Future Perspective 

In essence, digital marketing is the future of marketing 

world with the added advantages that it is cost effective 

than traditional marketing and is measurable. It is no 

exaggeration that they live in a digital world and from that 

perspective it is imperative that Phi’s business has an 

impressive presence in the digital space. 

While normally the branding agency and the digital agency 

are separate vendors for most companies, Phi has a 

significant advantage of having this dual specialization 

which becomes a huge advantage for any company that 

chooses to partner with them. While they understand and 

are constantly monitoring the advancement in the digital 

marketing space, Team Phi sees themselves being the 

“partner of choice” for emerging companies who want to 

leap into the next stage of growth.



Unleashing the Power 

of Digital Media 

With the engaging and 

competitive environment 

prevalent in the 

communication space in India, every 

organization needs to ensure their 

brand receives the maximum visibility 

and active customer involvement. 

Considering the dynamic aspects of 

advertising and digitization of media, 

the Internet is an invaluable tool for 

customer engagement, sales revenues 

and public relations. 

To execute an effective digital media 

plan, the success lies in getting more 

people to “talk” about the 

company/brand/business within the 

digital media space, interacting, 

resolving, and researching the target 

audience. 

Although there may be several 

agencies and organizations promising 

brand growth, sales and visibility, one 

needs to choose wisely - after all, 

marketing can make or break a brand. 

PostBox Communications(PBC) - a 

Digital Marketing and Advertising 

Agency, under the umbrella of 

RainCheck Networks Pvt Ltd, is a 

renowned digital agency in the SME 

arena. Their expertise lies in 

advertising, marketing, app and web 

development, strategy, media (planning 

Ashish Gandhi 

Director 


12 

JUNE 2016 |


and buying), Campaign Management, 

Search (SEM and SEO), web design 

and creative, with specializations in 

interactive marketing related 

technologies advertising, social media 

(marketing, strategizing and 

management), designs and creativeweb, 

graphics and marketing, print 

solutions. 

Who They Are And What They Do 

0 

PostBox Communications, offers 360 

digital, marketing, graphic, 

development (web/app), consultancy 

and advertising solutions laying its 

practice on principles of creativity, 

talent, creative direction, and 

excellence. 

PBC is driven by its strong work ethic, 

transparency and dynamism in 

ensuring constant success with clients. 

Leveraging on its expertise, innovation 

and experience, PBC delivers solutions 

associated with strategy, design, 

development and timely execution. 

PostBox Communications truly 

believes that an integrated mix of 

mediums, budgets and content is 

required to build successful brands and 

companies. This solution works to 

create a user experience across various 

mediums like web, interactive, video, 

social media and print. PBC’s 

approach to brand communications is 

supported with a deep understanding of 

the client’s brand communication. 

PostBox Communications empowers 

its clients online to give them an edge 

in the digital realm of Internet 

(websites/digital marketing and 

advertising) or Mobile (apps/games) 

with customized and integrated brand 

promotion. 

Oracle behind PostBox 

Communications 

An entrepreneur’s journey is one of 

great experiences and learnings. The 

whole experience is an amalgamation 

“ 

of events, opportunities, decisions, 

intuition and luck that defines a reality 

that is much more complex. Ashish 

Gandhi’s story is of one such 

experience. 

Ashish Gandhi - Director (and Co- 

Founder) at PostBox Communications, 

is at a constant conflict with the 

conventional systems. Overlooking 

and strategizing on innovative ideas, 

creative ad campaigns, social media 

challenges and applications in web and 

gaming, Ashish is always “hands on”. 

Through his 15 years of experience, 

Ashish has effectively headed verticals 

of marketing, operations, branding, 

solutions, training and IT. With Ashish, 

PostBox Communications has become 

an agency of repute defined by the 

passion and aggression to set the 

standards. 

With a keen eye for detail and an OCD 

for perfection, Ashish spearheads a 

team of 40 who like him, are 

committed towards the digital media 

To succeed in the online space, one must, 

whisper with volume, listen to the silence 

and reach without contact. Only then can 

an audience know the true value of a 

brand. 

“ 

space. Guiding and growing with his 

team, Ashish has promoted an 

environment of learning, creativity and 

innovation. 

Ashish is passionate about constructing 

idiosyncratic “Brand Cultures” for 

organizations to enhance brand value 

and visibility in the digital arena. His 

practicality, decisiveness and actionoriented 

approach has helped nurture 

high performing individuals with skill 

sets and challenges to help deliver 

better. 

|JUNE 2016 

13


Ashish, who when not caught up with 

gaming, automotive racing and 

designing, enjoys brewing his own 

exotic coffees and experimenting with 

stellar dishes in culinary circles. 

Ashish has a profound passion for 

gaming, art, car accessory 

development and designing. At other 

times, the RainCheck Networks Pvt. 

Ltd. Co-Founder and Director is busy 

conceptualizing product and service 

innovations across sectors and brewing 

new strategies for digital growth. 

Need Of The Hour 

PostBox Communications has 

effectively understood the lack of 

professionalism within the media and 

advertising industry. Generating an 

audience interaction at affordable 

packages that are client- driven, 

systematic and engaging, providing 

exposure across platforms is what 

business culture, operates with. 

Although ‘likes’ or ‘hits’ have become 

a measurement standard on social 

media sites, it is important to drive an 

organic following that is of deeper 

value and potential in the future and 

PBC is keen on developing holistic 

solutions driven by this mission. 

They Learned The Hard Way 

It’s always the hard way! There’s no 

fun in having things easy - less 

learning, less exposure, less 

experiences.. always results in a slump 

and for many, fatality. There’s no easy 

money- there’s always hardships and 

always hard work that’s needed to go 

hand in hand, but that’s part and parcel 

of what every organization must go 

through, unless of course heavily 

funded from start. 

For Raincheck Networks Pvt. Ltd. 

proper planning, strategizing and 

having a firm, rock-solid foundation is 

essential; only then clients can be 

happy with the work and results 

produced. They rather spend time 

concentrating on their clients’ growth 

over and above their own. 

PostBox Communications started from 

scratch, and very proudly, from a 2 

man army with zero funding, has 

grown fast without losses to a team of 

40 in a 1300 sq. ft. well established 

office. Expansion is vital, but not at the 

cost of losses, debt and their own 

brand value. It is in the process of 

becoming an agency of 100 employees 

by the end of 2016, but slow and 

steady wins the race. It is also 

diversifying into new ventures, 

platforms and branches of the digital 

and marketing world which should be 

in operations by 2017, by when it will 

become a team of 200 strong 

individuals. 

Industry As They Foresee 

Social Media Marketing and 

Advertising is reaching a saturation 

point. PBC foresees the typing and 

messaging trend to disappear with 

consumers moving to more video 

based conversation. It also predicts the 

“Next big thing” in communication to 

be mobile marketing and brand 

incorporated gaming, which has slowly 

trickled into the industry. 

14 

JUNE 2016 |





Growing Landscape of 

Internet Marketing 

ith the world going digital these days, it is increasingly becoming important for the companies to reach out 

Wto the global audience. With technological advancements being perceived in almost every sector, several 

doors of opportunities have opened for those who match the pace with fast changing digital scenario. The 

companies can seek the quality services from reliable and reputed digital marketing agencies and enjoy successful 

internet presence. To explore every prospect of digital marketing, one needs to know how to merge creativity with 

profitability in needful proportion. 

Marketing thoughts of new gen marketers have somehow got biased with the digital resources! The principal of 

marketing is always rooted to the context as it was in the traditional era. The only change that needs to be done is to 

frame it effectively in digital mindscape. 

Arguably internet has become the most prominent and most used resource for all kind of information. People have 

increasingly started relying on internet for business related information, product specifications, brand reviews and 

customer experiences. Undoubtedly, any business that wants to stay competitive in the online as well as offline market 

must have a functional website. The companies that do not have a professionally created website risk losing potential 

customers, both on the internet as well as at the physical stores. 

Consumers are evaluating companies, brands, products and services online before they decide to buy anything. If your 

corporate website or online sales platform does not come across as professional, informative or secure then online 

visitors will simply move on to the next alternative. 

Insights Success magazine has crowned this magazine with digital marketing service providers providing solutions in 

Content Marketing, Email Marketing, Influencer Marketing, Social Media Marketing, and so on. 

Insights Success magazine has covered and presents you “The 10 Most Valuable Digital Marketing Companies 2016”, 

after shortlisting a long list of digital marketing services and solutions providers that will best suits to your current and 

future business needs.

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Phone - India: 020-69400110 | USA: 302-319-9947 

Email: info@insightssuccess.com





Company Name 

Amura Marketing 

Technologies 

amuratech.com 

Management 

Vikram Kotnis 

Founder & CEO 

Ketan Sabnis, 

Vinayak Katkar, Pratik Rokade, 

Kiran Narasareddy 

Directors 

Brief 

Amura is a global digital marketing services and 

platform company, 

catering to the automotive and real estate industry. 

Autumn Worldwide 

autumnworldwide.com 

Anusha Shetty 

Co-founder & CEO 

Autumn Worldwide is a hyper-specialized Digital & Social 

Media Marketing company. 

Bee Online 

Communication Pvt.Ltd 

beeonline.co.in 

Hiren Joshi 

CEO & Co-founder 

Bee Online Communication Pvt. Ltd. is an integrated 360 

degree digital activation company who has combined 

Traditional, Digital & Social techniques. 

dotConverse 

dotconverse.com 

Saurabh Pandey 

Founder & CEO 

dotConverse is a specialized social media and digital marketing 

agency powered by strategy and analytics. 

Fruitbowl Digital 

fruitbowldigital.com 

Dedeepya Reddy & Faisal Amin 

Co-founders; 

Dilip Jai 

Group Account director; 

Rajdeep Patil & Marcos Wylde, 

Creative Heads; Brijesh Solanki, 

Marketing Head 

Fruitbowl Digital is a full service Interactive media agency 

(Social Media, Digital Marketing, Branding etc.) , 

a tight-knit team of creators, doers, organizers and 

overall talented souls. 

Ittisa 

ittisa.com 

Sneh Sharma 

Founder & CEO 

Ittisa is a digital media agency specialized in social media 

marketing, using effective content, design and search engine 

optimization & marketing. 

Jazzap 

jazzap.com 

Ali Shaikh & 

Zohair Shaikh 

Co-founders 

Jazzap provides wide-range of online marketing and 

advertising solutions to varieties of brands to help enterprises 

accomplish their revenue, market-share and customer loyalty. 

Make My Brand Social 

makemybrandsocial.com 

Pancham Banerji 

Founder & CEO 

Namrata Banerji 

Director (Operation) 

Make My Brand Social is one of India’s leading Digital 

Marketing Company that has been busy carving a niche for 

itself in the world of marketing. 

Moksha Media 

mokshamedia.co.in 

Anu Veledandi 

P., Owner 

Moksha Media is a leading online Branding Consultancy, 

which works in the areas of Brand Strategy, Brand Identity and 

Brand Communications. 

Phi Creative Solution 

Pvt. Ltd 

phicreativity.com 

Vishaal Shah 

CEO, Founder & 

Creative Head 

Phi Creativity is an interactive communication agency, 

specialized in connecting you with 

your customers using online, offline and social media.





Amura: Leading Digital Marketing 

in India with 

‘Marketing Engineered’ 

In today’s digital age, it is 

imperative to possess an online 

presence aside from the sort and 

size of one’s business. Those 

businesses that are not keeping with 

the changing times are probably 

missing out many potential customers. 

Amura Marketing Technologies is a 

trailblazer in digital marketing is which 

was founded in 2010 by a team of 

exceptionally talented entrepreneurs. 

Vikram Kotnis, a serial entrepreneur, 

introduced Ketan Sabnis, Vinayak 

Katkar, Pratik Rokade and Kiran 

Narasareddy, who were working for 

Fortune 500 companies, to 

entrepreneurship. Together, these 

College of Engineering, Pune, 

graduates founded this fastest growing 

digital marketing firm. 

Vikram Kotnis 

Founder & CEO 

Ketan Sabnis 

Director & Product Head 

Vinayak Katkar 

Director & Operations Head 

Kiran Narasareddy 

Director & Technology Head 

Pratik Rokade 

Director 

Key Values to Overcoming 

Roadblocks 

Educating clients about the benefits of 

digital medium was one of the early 

challenges for Amura. Limited use of 

technology in real estate industry 

didn’t help them either and meant like 

they had very limited marketing 

budgets. With no visibility into the 

client’s sales analytics meant they 

always faced a pushback saying digital 

doesn’t work. However, this led Amura 

to build a comprehensive sales and 

marketing automation platform 

“ 

We have 

strong processes 

and internal 

collaboration platform for 

creative, technology and marketing 

teams to work with 

“ 

18 

JUNE 2016 |





‘Sell.Do’, thereby connecting Sales & 

Marketing functions. Their keen and 

deep understanding of technology 

coupled with their talented team helped 

them to overcome these roadblocks. 

Strategy behind Amura 

Amura’s business strategies are 

technology driven marketing approach 

which was not seen in India, like 

engineering solutions to marketing 

problems and in-house technology 

solutions for marketing, sales and 

advertising automation. They also 

work on developing solutions for 

industries and never worked like an 

agency purely on campaigns. They 

have strong processes and internal 

collaboration platform for creative, 

technology and marketing teams to 

work with. On the whole, Amura is the 

only marketing company with a team 

of over 200+ having backgrounds 

including tech, analytics, marketing, 

creativity, graphics, content, app 

development etc. 

Services Amura Proffers 

Amura offers end to end digital 

marketing solutions to all their clients. 

They build technology solutions to 

help companies manage their presence 

across digital platforms, using 

algorithm based-approach to buy 

digital media ad space and analyses as 

well as optimize marketing campaigns 

in real time. Amura calls its approach 

‘Marketing Engineered’, which is 

about finding engineering (technology) 

solutions to marketing problems. 

Service to Showcase 

Amura offers product ‘Sell.Do’ - a 

sales & marketing automation platform 

which helps companies/ marketers 

track a customer journey right from 

first ad impression to purchase - 

tracking the ad interactions (which 

communications were shown to a user, 

etc.), website interactions (browsing 

pattern, history, enquiry, etc.), sales 

interactions (calls, chats, emails, 

brochures), offline interactions (store 

visits, etc.) until the final purchase. 

Additionally, Sell.Do is a platform to 

collate sales and marketing data and 

run analytics, predictive analytics and 

draw insightful reports. It ensures a 

100% lead capture (with no lead loss), 

automated tracking of enquiries across 

online and offline campaigns, channel 

partners, affiliate portals, etc. With lead 

segmentation and marketing 

“ 

We integrate our 

deliveries and 

systems with our 

client’s business 

processes and give 

them seamless 

digital 

transformation 

solutions 

“ 

automation; Sell.Do customers can 

easily automate most of the lead 

nurturing activities; allowing sales 

teams to focus on closing qualified 

deals. With built-in cloud telephony, 

chat, email & SMS integrations; it’s 

easier for their customers to improve 

their lead response times. 

With Amura’s advertising cloud 

offering (currently in Real Estate Beta), 

SMEs just define their product offering 

while the system analyses past 

campaign data to define the possible 

media (Google, FB, DoubleClick, 

Taboola), understand the target 

geographies, set up multiple versions 

of ad communications, run A/B tests on 

ad & web communication, automate all 

the tracking and reporting. It goes 

further and understands your campaign 

goal (lead generation, outreach, 

optimized for higher velocity of end 

closures); to drive the right traffic and 

optimize your spends. With the 

advertising cloud, companies can 

leverage full power of their marketing 

and sales data; without getting deep 

understanding of all the ad 

technologies. 

Future Outlook 

Having fairly established themselves as 

the market leaders in Real Estate 

sector, they are looking to expand their 

foothold in the other sectors, with 

focus areas being pharma, BFSI, 

education, e-commerce etc. They are 

also building an advertising cloud 

offering that aims to add business 

intelligence and automation to reduce 

the time to go live for digital 

campaigns. Also, they are building the 

platform on top of Google, FB and 

other content marketing platforms; 

which means they are leveraging their 

algorithms and improving on the 

campaign setup, creative optimization, 

and better analytics to optimize ads, 

media and landing pages. Also SMEs 

are a big focus area for them. 

|JUNE 2016 

19





Autumn Worldwide: 

The Social & 

Digital Way of Thinking 

igital marketing is an 

Dexciting journey with 

endless milestones! Digital 

and social marketing business 

leaders are experiencing 

tremendous pressure to get online, 

embrace and start leveraging the 

social networks, create content, 

launch corporate and executive 

blogs, design new Instagram 

profiles, fill Twitter feeds with 

amazing content, build Facebook 

communities, embrace live 

streaming and the list goes on. 

Anusha Shetty 


You can’t just throw some digital 

websites, blogs and pretty images 

at the web and tweet them out. 

Media spends for your social 

spaghetti content are also not going 

to solve the problem. You need to 

get your marketing, digital, social 

media marketing and branding 

efforts aligned to business goals, 

integrated and rocking real 

measurable results. You need key 

performance indicators to measure 

and optimize your success. There is 

no way around it. If you want to 

succeed in business today you need 

“ 

It was 

my personal 

dream and a 

mission at Autumn to 

innovate and create new 

ways of understanding, 

connecting, synchronizing and 

engaging to realize true value to the brand, 

customer & ecosystem 

“ 

20 

JUNE 2016 |





to plan your work and work on 

your plan. That is the reason why 

one needs an expert digital and 

social marketing team to map out a 

result-driven and effective strategy 

to grab the most eyeballs. 

With clients across Delhi/NCR, 

Mumbai and Bangalore, Autumn is 

a new age communications firm, 

offering Social, Digital and Mobile 

solutions. In a rare combination, 

Autumn offers Social Media 

Listening, Social Media Outreach 

& Online Reputation Management 

services. Brand consultants at heart, 

with a zeal for new age 

communication, Autumn has its 

strength in insights, strategy, 

messaging and technology that not 

only bridges the gap between 

traditional and digital media but 

more importantly between ideas 

and technology. 

Autumn took birth as a traditional 

brand consulting and creative 

services firm back in 2005. They 

were early enough to spot the trend 

of “Social Media” wave hitting 

Indian marketing scene, in many 

cases the leading platform of 

content marketing today. To be 

precise Autumn took a rebirth in 

late 2009 to spot opportunities in 

Social Media Marketing, by 2011 

they were the hyper-specialized 

social media marketing company. 

With over 20 years of marketing 

“ 

An idea driven by 

consumer 

insights is our 

approach. 

Applying this 

idea in the digital 

and social space 

is an art and a 

science. This can 

be measured 

only by the power 

of 2 way 

communication 

“ 

and advertising experience, and a 

trans-national career, across India 

and the Silicon Valley of America, 

Anusha Shetty is the Co-founder 

&CEO of Autumn Worldwide, a 

hyper-specialized Digital & Social 

Media Marketing company. Anusha 

is a Brand specialist at heart. In her 

current role, she is responsible for 

Organizational Growth, 

Innovations, Planning and 

Operations. Prior to this, Anusha 

has held a number of progressive 

assignments in advertising & 

marketing and has served for 

brands like Intel, Titan, Unilever, 

Honeywell etc and in globally 

reputed agencies, Lowe and Euro 

RSCG. 

Foreseeing the future, Autumn 

wants to become the most valuable 

social media marketing firm in the 

world. They are in the business of 

customer centricity led by 

engagement. Spotting the trends 

early and adapting to the everchanging 

business dynamics will 

keep them relevant to current day 

business. 

|JUNE 2016 

21



Undeniable Significance 

of Content Marketing 

Advertisement industry has always been 

striving to sell the brand or product in the 

most impactful way. Since the window to 

communicate about the product is less than 20sec, 

attention is usually sought through celebrities or 

emotional angles. Over 20 years of watching TV 

commercials and over 10 years of YouTube prerolls, 

the customer has had enough of such “onthe-face” 

communication. He has mastered the art 

of switching channels and clicking the “Skip” 

button. 

Brands need to think beyond the traditional 

framework to reach out to their customer. The 

current target segment is not gullible enough to 

believe what works for photo-shopped celebrities 

will work for them and bring “happily ever-after” 

in their lives. They need to communicate without 

sounding unbelievable. 

Another development that has quietly gained 

momentum is digital content consumption. It has 

reached out to large audience thanks to smart 

phones and the 3Gs/4Gs and popular apps like 

Cauvery Adiga is the Co-founder 

& CEO of PK Online and over the 

past six years has handled 

multiple roles from HR to product 

development. She has played a 

major role in creating the 

foundation of the PK Online 

business. 

Cauvery Adiga 


PK Online Ventures Pvt. Ltd 

22 

JUNE 2016 |


Facebook, Whatsapp, YouTube, 

etc. People not only consume 

content, but share interesting ones 

in an unabashed way. Memes, 

Images, 2-3 minute video clips 

around humor and nostalgia gets 

lapped up by the ever online 

consumer every hour. Word of 

Mouth has now gone Digital! 

No high-cost productions, no 

celebrity tantrums, all that matters 

is an interesting story executed 

well. It’s as simple as shoot and 

share! If it works, it will be trending in a few hours, if it 

doesn’t, no sweat, the next one is already being made. 

Truly Useful Information to the Customer 

It’s only logical that Brands use this route to reach and 

engage with their audience. Here comes the merging of 

content and marketing. It started with Advertorials, Blogs 

and has now transitioned to full blown “content marketing” 

(Notice the A, B, C connection?). Content marketing is 

where the focus is on providing truly useful information to 

“Our ad network and 

content creation 

teams work with 

brands to help them 

connect with 

consumers” 

the customer brands while subtly 

plugging in the brand element. It 

can be an article about travel tips 

with an online ticket booking 

brand plugged in or a hair styling 

video where a particular brand of 

shampoo is used. Such content is 

placed strategically in 

destinations where the audience 

frequents. It typically does not 

involve any celebrity or unreal 

promises of overnight changes in 

your life. 

The impact of such marketing would be for a longer 

duration as people consume useful content multiple times - 

A huge advantage for brands is that they don’t have to pay 

for every 10sec their content is viewed . Such content is 

also shared thus enhancing the “reach”. Low cost 

production, Retention and Reach-All this in one medium - 

What more can a brand ask for! 

|JUNE 2016 

23





Bee Online: 

Go Digital! 

Today, Digital Marketing is no 

longer an option for business, 

but a necessity. Digital 

marketing is often perceived as a value 

addition to the marketing plan 

whereas; it is the core of the marketing 

strategy. Now, in the social era, it has 

never been so easy to express an 

opinion. But in reality, the digital 

world is becoming a platform where 

your consumers and employees spend 

a major part of their time. People are 

always connected to it through their 

devices; accessing emails, connecting 

or interacting on social media, reading 

the news, or simply viewing viral 

videos. 

Hiren Joshi 

CEO & 

Co-founder 

With constant technological 

innovation, organizations face 

challenges in reaching out and 

engaging with their audiences. But 

Mumbai based Bee Online Company’s 

digital marketing services combine 

advanced technology, inbound 

marketing offerings, and innovative 

content strategies to help clients reach 

their target market and increase leads. 

They have a better understanding of 

audience and market compared to 

standalone digital marketing agencies. 

Bee Online have combined Traditional, 

Digital & Social techniques & helped 

more than 1200 brands to flourish 

online. Typically, they cater everything 

right from Search, Social, Affiliate to 

Website Development, Software 

“ 

The Digital Company 

that keeps promises 

“ 

24 

JUNE 2016 |





Development, and Mobile Apps. In 

2015, they aligned PR in their beehive 

too. Make their client's sales a lot more 

profitable is their key feature. Bee 

Online does their job seriously while 

following strict development 

processes. Client’s satisfaction is their 

main motive as they don’t proceed 

further in the project until client is 

really satisfied with each step of 

development process. 

The Artisan behind the Idea 

Drawn from deep expertise and 

leverage, Hiren Joshi, CEO & Cofounder 

of Bee Online established the 

company into a 360 degree digital 

activation company that integrates 

compelling content with the latest 

technology and emerging platforms to 

achieve better results. His vast 

experience of 7 years proves him to be 

a good enterpriser as he knows how to 

run effective and successful business. 

Till now Hiren has helped 500+ brands 

to create buzz online and to grow their 

business online. He has worked for 

brand's like Philips, Baskin Robbins, 

Sahara India Pariwar, Faasos, Quikr, 

Starbucks to name a few. He has been a 

consultant for more than 200 clients. 

His core adjectives includes; a good 

planner, strategist, leader. Hiren is 

totally dedicated towards what he does 

and is passionate about his work too. 

Being a modest personality, he takes 

care of everyone in the company on a 

personal level (even of the sweeper). 

Making people happy by doing little 

gestures & appreciating them for the 

work they do is the best thing about 

him. His day never ends until and 

unless he has made someone smile in 

that particular day. Although he isn't 

available for most of the time in office 

due to his power-packed calendar but 

whenever he is there, he makes his 

presence felt. 

“ 

I would like to say that they 

should not have 

“preoccupied brains” and 

should always take 

decisions basis the 

situation as against what 

they had pre-decided and 

should have a “can do” 

attitude even at bad times 

which I feel is missing 

among the young 

entrepreneurs. Also, 

he/she must try to gauge 

the current levels of the 

company & basis that 

should be able to define 

future milestones of the 

“ 

company 

Sharing his company’s unique thing 

that is served along with rest of the 

services is their PHD model to each 

client they cater with: Passionate (P) - 

Whether it’s about making a website or 

making a cake they do it with passion, 

Hardworking (H)- Always complete 

their tasks on deadline. Sometimes 

they try to deliver before the deadline 

and Dynamic (D)-You can expect a lot 

from their Project managers. He can 

even help you to make your 

smartphone run faster. 

Moreover whether it’s Sunday or any 

holiday Bee Online is always there for 

their client when they need them. Also, 

treating their team as a family helps 

them in going towards next levels. As 

far as competitors are concerned, Bee 

Online believes they themselves are 

their biggest competitor as they keep 

challenging themselves to achieve the 

projected benchmarks. 

Foreseeing the Future 

Bee Online had a vision right from the 

start to support Mr. Narendra Modi's 

“Digital India” mission. Being inspired 

with the mission they decided to make 

digital marketing accessible and 

affordable to all business segments. So 

the ideology is simple, “Bigger Results 

with small invoices”. 

The future is a murky world. A good 

way to make sense of it and give 

structure your thinking towards 

planning for different eventualities is to 

think about different scenarios. To have 

one stop solution company where the 

client feels comfortable to outsource 

the complete AOR package with 

dedicated account manager is definitely 

a good idea. And the digital marketing 

industry has an unimaginable future as 

the graph of emerging startups and 

Digital India is going to be in the 

bullish phase in the coming years. 

|JUNE 2016 

25





dotConverse: 

A Specialized Marketing 

Agency Reinforced 

by Strategy & Analytics 

In today’s modern era, web-savvy 

smartphone junkies are generally 

spending more time online than 

reading magazines and watching TV. 

These radical changes in consumer 

behavior are affecting the marketing 

strategy, and ultimately bringing the 

ways about the convergence of direct 

marketing & mass marketing. At the 

same time, with diverse digital touch 

points digital marketing is gaining 

popularity across the customer base in 

a cost-effective way to improve 

customer connect. 

Saurabh Pandey 

Founder & CEO 

With focused and strategic thoughtprocess 

and camaraderie, dotConverse 

was founded in October 2012, in Delhi 

NCR. The company was started with 

with just one client, and a vision to 

provide outstanding services in social 

media & digital space and some 

desperation mixed with brimming 

confidence to do great work and grow 

large. It took them a little more than 2 

years perhaps to grow to working with 

over 2 dozen clients, win an award and 

multiply their earnings by 15X. 

dotConverse services include End to 

end social media marketing, 360 

degree Paid Marketing through 

search, social, email and retargeting. 

They are providing Content creation 

and propagation in various formats 

like Blog, Videos, Infographics, 

Slideshows, Cartoon strips etc. 

“ 

Since we live in a 

real time world now, 

conversations over social 

and mobile platforms are the key 

to an effective marketing practice for 

any brand 

“ 

26 

JUNE 2016 |





In addition, the company provides 

Online PR, Webinar Marketing and 

Creation, Online Reputation 

Management, Website, Landing 

Pages, eMailer designs, Mobile App 

Store Optimisation, Analytics & Audit, 

and UI design & Implementation. 

Saurabh Pandey, High-Flyer of 

dotConverse 

Saurabh Pandey, Founder & CEO of 

dotConverse, has more than a decade 

of experience in Media, Technology 

and Telecom companies like Google, 

Bharti Airtel and Ibibo Group. Prior to 

starting dotConverse, he was working 

as a Chief Operating Officer at OLX 

India. Saurabh Pandey is also one of 

the top 5 writers in the world on Quora 

on the subject of Online Marketplaces 

and Classifieds. 

dotConverse works like a global big 5 

consulting agency, like KPMG. The 

company focuses a lot on analytics and 

metrics, which differentiates them from 

their peers in the race of competition. 

The company offer end to end 

services- strategy to execution and 

management and results. 

dotConverse works like a bespoke 

agency - crafting a unique strategy for 

each brand that it works with so that 

the brand occupies a unique space on 

social and digital platforms. 

Idea behind dotConverse 

Saurabh was a passionate blogger, and 

he had started writing blogs on digital 

marketing in 2008. He posted his blogs 

to create engagement and impact in 

digital and social space. As a result, he 

received various queries from 

marketers seeking for valuable advice 

to their business. One of them, 

Namrata Dhar, former marketing head 

of Heidelberg heard about Saurabh that 

he was contemplating on starting a 

social media and digital agency, and 

she asked him to handle her company’s 

Indian account. Which became a 

turning point for Saurabh in his 

entrepreneurship journey with his 

venture dotConverse - a specialized 

social media and digital marketing 

agency reinforced by strategy and 

analytics. 

“ 

We’re a team of social 

media enthusiasts, 

designers, strategists, 

marketers and coders 

working to create beautiful, 

user-friendly digital 

experiences for important 

causes and we 

passionately believe that 

design & technology can be 

a powerful force for 

change 

“ 

Research and Thought Process 

dotConverse believes that the research 

and thought process led strategy for a 

brand, which is very critical. The 

company devotes a lot of time in 

creating the right content and 

interaction strategy. Also, they are 

passionate about analytics and metrics. 

dotConverse has a dashboard that tells 

their clients not only how good are 

they doing in terms of reach and 

engagement, but also how are they 

benchmarked against the competition. 

They review their plans on a regular 

basis and work every quarter and 

transition to the next level of 

execution. Which helps their clients 

stay put on a leading position and helps 

dotConverse in winning their trust for 

long term business relationship. 

dotConverse provides their clients with 

strategic consulting support for their 

product, also provide strategy and 

marketing supplemented with the bestin-class 

execution. The company is 

recognized as one of the very few 

agencies in India who have an 

expertise in Social & Branding as well 

as Performance Marketing. Their 

clients get a global class strategic 

support coupled with branding and 

performance execution. Most of the 

clients of dotConverse are engaged 

with them more than 2 years now. 

dotConverse started as a pure-play 

social media agency, however, has 

graduated to doing cutting edge work 

in areas like Explainer Videos, Blog 

writing and management, Research & 

Presentations, Video Surveys & 

Testimonials, Paid Marketing. 

dotConverse won an award by VIT 

Chennai and Think Media Inc. in 2014, 

for outstanding social media campaign 

of the year and got nominated as one of 

the Top 20 Digital agencies to watch 

for in 2015. 

Today, dotConverse is delighted to 

work with top of the line clients in 

various categories like: Carl Zeiss, 

Heidelberg, Sehwag International 

School, Sehwag Cricket Academy, 

IIFL Realty, Resurgent India, 

MindBox, Tyrone Systems, just name 

a few. 

The company has an opportunity to 

cross-sell their various products to each 

of these large clients as well as win 

other players in various verticals. The 

company visualizes themselves with a 

very fast-paced growth in the coming 

future. 

|JUNE 2016 

27





Fruitbowl Digital: 

The Perfectly Fresh 

Detox for Your Brand 

In today’s rapidly changing digital 

world, every company wants to be 

better. As digital media is dynamic 

in nature, we need to stay updated with 

the ever-changing platforms and 

everything that comes our way. 

Faisal Amin & 

Dedeepya Reddy 

Co-founders 

Stressing on the motto ‘Survival of the 

Freshest’, Fruitbowl Digital was 

established in 2010, and has worked 

with over 300 clients including some 

of the most reputed brands of the 

country. The company continually 

strives to provide the best digital 

marketing solutions. 

Fruitbowl Digital is a full service 

Advertising Media Agency with a 

digital first approach and provides 

services like - Branding & 

Communication, Research & 

Strategy, Social Media, Production 

& Design, Digital Media Planning, 

Integrated Marketing, Mobile Apps, 

Online Reputation Management, 

CRM and Email Marketing, Web 

Interface Development. 

Fruitbowl Digital boasts of a team of 

100+ people spread across 6 locations, 

this talented team full of creators, 

doers, organizers and overall spirits of 

pure enthusiasm, represents Fruitbowl 

Digital among 1200+ agencies to the 

top 10 in a span of 6 years. The 

“ 

We 

believe in 

providing a 

multitude of creative 

strategies that are beneficial 

to the client after an extensive 

research & systematic work process 

“ 

28 

JUNE 2016 |





company feels lucky to create 

something beautiful and unique almost 

every other day, build brands and 

design websites for talented people 

from all around the world. 

 

Faisal Amin, Co-founder of Fruitbowl 

carved his way as a Young Turk in an 

industry full of veterans. Realizing the 

fact that decision-making processes in 

big places had been often a tedious 

process, Faisal aimed to find ways to 

do cutting-edge work even in the face 

of such scenarios. Cutting out 

unwarranted time on discussions and 

meetings, he focused more on getting 

result oriented decisions with low time 

slack, which resulted in Fruitbowl 

Digital, putting out the freshest 

campaigns, media strategies and 

solutions. Faisal has been featured in 

the list of Top 50 Digital Marketing 

Professionals in India, including the 

many other recognition and awards 

won by Fruitbowl and the team. 

Dedeepya Reddy, Co-founder of 

Fruitbowl, pursued her integrated 

MBA in e-commerce, she envisioned a 

future in an e-commerce ecosystem 

when people were not even aware 

about it. A dynamic leader, she was 

quick in finding her calling and rose to 

be her own boss. With the desire to 

create something beautiful, 

Dedeepya(DeeDee) along with Cofounder 

Faisal Amin setup Fruitbowl, 

formed to create fruitful and engaging 

experiences for brands to bring them 

closer to their audiences. 

At Fruitbowl Digital, DeeDee acts as 

an anchor and guide to her employees. 

She actively initiates and engages the 

talent pool in brainstorming sessions 

and discussions, often becoming the 

source of inspiration for great ideas. As 

Head of Strategy & Media, DeeDee is 

responsible for devising the most 

foolproof plans and blueprints in order 

to provide clients services that are 

worth their buck. 

Compelling ideas come from those 

visionaries, who make their brand 

unique from all others. Dilip Jain, 

Group Account director; Rajdeep Patil 

& Marcos Wylde, Creative Heads; 

Brijesh Solanki, Marketing Head; are 

the most responsible persons for 

fetching success to Fruitbowl. 

“ 

Detailing is what 

sets a great 

piece of work 

apart from 

something that 

is just good 

“ 

Fruitbowl Digital, Unified Business 

Solution Provider 

Fruitbowl Digital is growing each year. 

The basic idea is to partner with clients 

as a unified business solution provider 

because they believe when an agency 

is not associated with their clients, they 

may lose interest in the future and 

hence they may not be able to perform 

their best but they have retained the 

central idea for about 7 years now. 

Fruitbowl’s dexterity to understand 

what is good, tenacity to strive for 

better and their perseverance to settle 

only for the best, sets them apart from 

the squash of digital agencies. They are 

in a constant pursuit of acquiring the 

better perception in order to shape the 

most unique experiences for their 

brands and their customers. Fruitbowl’s 

brand management theory postulates 

establishing strong interpersonal 

relations with clients, to acquire a 

substantial understanding of what they 

want, so as to give them what they 

need. 

In Sync with Creativity and 

Strategic Thinking 

The company is not money driven, but 

gives priority to their clients and for 

that they have passionate teams, who 

are zealous towards their work. 

Fruitbowl help to increase their clients 

reach with kickass communication, 

help them with branding and product 

awareness, provide a better and fresher 

outlook and help in strengthening their 

ROI. 

Fruitbowl Digital has had the privilege 

to work with some of the most sought 

after brands of the country like – TATA 

Group, BMW, Mahindra, Reliance 

Group, Zodiac, Jain Irrigation, 

Vadilal, etc. and expecting to grow in 

other countries such as Dubai. The 

company helps startups like Utopian 

Media to grow and nurture with their 

set of skills that they can use for them, 

along with helping non-marketing 

startups to expand their portfolio. 

Setting up their own startups for B2C 

is also their agenda. 

Fruitbowl’s young, talented and 

passionate workforce pushes towards 

realizing objectives in a creatively 

infused, free flowing environment - 

where ideas spawn and bounce from 

every direction. The synchronization 

between the various creative and 

strategic departments of Fruitbowl 

Digital plays a major role in the still 

formulating success story of the 

company. 

|JUNE 2016 

29






W 

ith the ever existing complexities and challenges in 

today’s market scenario, it is often difficult for firms to 

understand and assess the reach and profitability of their 

product. However, it is important that we learn about them 

and then use that knowledge to further enhance our product 

offering. 

So, in order to know about these aspects, product life cycle 

management is an easy and important tool. As it breaks 

down the complexities into product phases and enable 

targeted and measurable understanding of the product. 

Each stage has its own significance, costs to be incurred and 

certain specifically defined set of activities to be performed 

for promoting the product or service in that particular stage. 

However, with the advent of Digital Marketing, the earlier 

present geographical barriers are no more in place and the 

response time has shortened. Digital Marketing has also 

changed the way marketer earlier used to plan the activities 

for promoting their brand. 

Digital Marketing has an impact on each and every stage of 

Product Life Cycle. 

Development Stage 

A development stage is when management of an 

organization has planned on launching a new product or 

service, but are toying with the idea as to whether or not 

can it be successfully marketed. During the development 

stage, the organizations used to conduct consumer research 

and then they had to wait for weeks and at times a month or 

two to get the feedback on the research conducted. 

But, with digital marketing decision makers can get 

feedback in a time span of just two to three weeks. Yes! 

That’s right, because with digital marketing it is now very 

easy for research organizations to digitally circulate their 

research questionnaires to a large no. of audience in a 

matter of few seconds. 

Introduction Stage 

The introduction or launch stage comes once the response 

of the audience has been received, processed, and 

disseminated in form of feedback. This is the phase when 

an organization actually launches a product and the entire 

focus is on building the brand and generating awareness 

about the product in the market. 

Generally, the time span of the product depends on the 

marketing channels targeted and the product itself. But, 

with Digital Marketing and its tools one can easily create 

brand awareness within the targeted groups. Tools that are 

used are content marketing, social media promotions and 

paid banner ads and a number of other SEO activities which 

help creating awareness of the brand. During this time the 

focus is on creating a user friendly and informative website 

and has very crisp content related to the product. 

Growth Stage 

Once the product has been successfully launched, growth 

stage comes into play, that is, during this phase the demand 

of the product rises and the focus of the marketers is to reap 

the benefit of the rise in demand for the product. 

It is in this phase a lot of promotional activities are 

conducted to attract more and more number of customers. 

The customer base at this stage is not limited to the core 

target group, but is widespreadPast tense. A number of 

avenues through which product or brand is promoted are 

banner ads, video feeds, blogging, informative articles, PPC 

30 

JUNE 2016 |


2. Brand reinforcement through cost effective ways 

such as email marketing 

3. Offering incentives for a specific set of people, say 

for example, devising a promotion strategy only 

for Facebook users or Instagram users 

4. Offering value added benefits to customers 

5. Dedicated SMS campaign, etc. 

Decline 

It is the final stage in the product life cycle, which occurs 

due to a number of reasons that is either new and better 

products are available in the market or the customer 

preferences have changed. During this stage few possible 

decisions can be taken by the marketer, that is either to 

discontinue with the product or launch a brand new product 

with better features. 

Mr. P K D Nambiar 

Director & CEO 

Flag Communications 

campaigns, social media optimization through Facebook, 

Twitter, Instagram , etc. 

Maturity 

The maturity or the stage of saturation is the longest phase 

of the product life cycle of any product. It is at this stage 

that the marketers of the product need to introduce new 

variants of the product in the market to elongate this stage 

and to prevent the product from a sharp decline. During this 

stage the number of competitors are high in the market with 

product which are either the exact substitute for your 

product or are have something extra. 

With the help of digital marketing business organizations 

can easily elongate the maturity stage with highly effective 

strategies, such as 

When the demand for the product is in slump, through 

digital marketing campaign you can easily market the 

product with no extra cost, that is if you plan to exit the 

market it will help you dissolve your remaining inventory 

buy running discounts and promotional schemes and when 

it comes to launching a new product all together in place of 

the existing one, digital marketing will assist you with 

launching the product to your loyal set of customers 

without extra cost. 

Study of a product through ‘Product Life Cycle 

Management’ offers a number of benefits such as it helps in 

focusing on the product keeping your target group in mind, 

it enables you to quickly identify potential sales 

opportunities and revenue contributions, it enables decision 

makers to enhance their product offering and understand the 

demands of their customers. It also helps save time and cost 

and lastly, it will enable marketers to attune to the trends in 

the market along with competition study. 

Digital marketing has huge potential and its all about the 

right strategy that will help you grab your share of the 

market. 

1. Tap into new market segments without incurring 

extra costs 

|JUNE 2016 

31





Ittisa: 

Future Ruler of 

Digital Marketing 

Digital marketing today, has 

become a vast arena which 

continues to expand rapidly. 

Your company needs to formulate its 

digital marketing strategy carefully 

before jumping onto the next big trend 

that becomes hot. Digital Marketing is 

all about driving the right audience to 

your website. In the digital era, if you 

don't think of your online brand image, 

you are at huge loss. Digital marketing 

done with right strategy and tools can 

help increase your online reach at great 

pace. 

Sneh Sharma 

Founder & CEO 

Digital marketing plans do not work by 

fluke. A marketer under that impression 

might get a few lifts here and there. A 

digital marketing strategy needs to be a 

practical, actionable design that has the 

potential to take your brand to the next 

level. Ittisa is one such growing Digital 

Marketing Company in Bangalore that 

focuses on Design, Digital & Analytics 

along with Technology. 

Ittisa is the first ever ‘all girls’ Digital 

Media agency. Founded in June of 

2014, Ittisa aims to rule the creative 

world with its highly creative and 

passionate team. It provides a platform 

for women to pursue their ambitions 

while getting an equal opportunity in 

“ 

We love the 

work we do here 

because we adore the 

Digital world and we know 

that our ideas & strategies make 

a difference 

“ 

32 

JUNE 2016 |





workspace. At Ittisa, there is a unique 

captivating mix of innovative ideas, 

diligence and the right sprinkle of 

creativity! 

Ittisa’s objective is to make clients 

create a mark in the digital space with 

crisp strategy, excellent designs & 

great content. They utilize the 

advertising space to help businesses 

ease into the list of the most easily 

recognizable brands. All their projects 

are creatively inspired and technically 

& analytically empowered. 

Debonista behind this girl’s gang of 

digital media agency is Sneh Sharma, 

Founder & CEO at Ittisa. Sneh 

jumped in the digital arena young, at 

19 she got an opportunity to work for a 

web product start-up in Bangalore. 

This marked the beginning of her 

professional journey. From then 

onwards she has worked with a number 

of digital marketing start-ups and 

multinationals, developing a strong 

understanding about the industry and 

what works and what doesn’t in the 

space of Digital Media Marketing. 

When Sneh was 23, she co- founded a 

digital marketing firm, building it as a 

nextGen Media Agency with a perfect 

blend of Creativity, Technology and 

Analytics. Sneh is known for her 

creativity, objectivity and relentless 

pursuit of perfection. She has 

envisioned and implemented numerous 

successful campaigns and helped 

devise Promotional and ORM-focused 

Digital Media strategies for clients 

worldwide. Her burning desire to be 

the best and a ‘never take no for an 

answer’ approach have earned her the 

respect of her clients and her team 

alike. 

Her passion for the Social Media 

started early from her college days. 

Having worked her way through 

college, she developed a strong 

understanding about the digital space 

and along with that, a keen sense of 

what works and what doesn’t in the 

space of Digital Media Marketing. 

“ 

We strategize 

your marketing 

to reach your 

potential 

customers, 

enhance your 

brand name and 

boost your 

returns 

“ 

Now, two years later, here she is, after 

setting-up her own team of first ever 

‘girls only’ Digital Media Agency. 

Sneh and Ittisa , within a very short 

span of 2 years, have grown to be 

better known as the ‘Avengers of 

Brand Management’. They are truly 

fortunate to have on-board some of the 

major names in the industry such as 

such as ITC, Vijaya Bank, Airtel, Hyatt 

hotels, Emami, the biggest African 

conglomerate Mara Mentor to name 

one from their growing list of clientèle. 

Sneh has handled clients such as, 

Schneider Electric, ICICI Fellows, 

Tuborg, Tata Building India, Bajaj 

etc. 

Recently, Ittisa partnered with 

LeanIn.org and is looking forward to 

change the trajectory of women 

workers and create a better world for 

everyone. Ittisa doesn’t on-board 

clients but it onboard partners. It never 

works like an agency instead works 

like an extended marketing team of its 

clients. Ittisa’s this approach helps it to 

build deeper and stronger relationships 

with clients. 

Additionally, Ittisa is always mindful 

about the client’s end goal and that’s 

where it adds value to the entire 

business. Ittisa is doubling in its size 

year on year; clients love Ittisa for the 

work it delivers. And it’s all because of 

its team members, who are 

continuously working for their 

company’s growth. Future is also 

exciting as this Indian chain Ittisa is 

expanding outside India and is going 

beyond digital in its offerings. 

As the Industry is also certain to grow 

by leaps & bounds in the coming years, 

Ittisa too will experience the same. 

Since, the journey has been highly 

eventful so far, it expects nothing less 

for the future and Sneh & her team 

handle anything thrown at them head 

on. Ittisa wants to make sure that they 

it stays on its path of doing some 

amazing work while keeping it edgy 

and creative. 

|JUNE 2016 

33





JAZZAP DIGITAL 

Anything And Everything Online 

With the evolution of 

modern technology, 

digital media is constantly 

in an ebb and flow of change. The 

things that were relevant to us a year 

ago are now considered obsolete. And 

in such a fluctuating market, marketers 

should keep up with these changes and 

stay on the cusp of the next “big” shift 

in digital media. Evolution is a natural 

part of any thriving industry, but even 

in the digital era, few can rival the 

speed at which marketing has 

continued to change - adding new 

capabilities, platforms and best 

practices. Mentioning the achiever 

following these practices, Jazzap 

Digital, is a 360 degree online 

marketing agency based in Mumbai 

that provides online/digital marketing 

services all over. 

The team at Jazzap Digital is 

fanatically crazy for what they do and 

is known for the passion for their work. 

They are a fast growing team of young 

digital marketing professionals, ready 

to swiftly take on every challenge 

brought to them. Jazzap Digital 

constitutes to be an innovation 

obsessed group of people that crafts 

wonders for their clients. If you don’t 

believe them, come join them in a weekly 

“ 

Jazzap 

Digital suggests 

that things need to be 

simplified for the generic 

masses out there that are getting 

pulled in turmoil created by the 

cybercrimes 

“ 

Ali Shaikh 

& Zohair Shaikh 

Co-founders 

34 

JUNE 2016 |





Wednesday session discussing about 

the new trends and ideas in digital 

industry. And this is one of the various 

activities that they do to keep their 

culture and growth going. The team at 

Jazzap Digital can be only defined with 

the term “Digital Enthusiast”. Whilst 

they’re at work, they’re keenly, 

passionately, insanely, frantically and 

crazily in love with everything they do 

as “Work is Worship” for them. 

Pioneers Behind Jazzap 

Under the leadership of visionary Cofounders, 

Ali Shaikh and Zohair 

Shaikh, Jazzap was established. Born 

and brought up in a business 

background (renowned heritage 

footwear manufacturers) Ali always 

had the flare of business from 

childhood. The penchant for 

technology brought him into digital 

marketing and now he has an 

experience of 5 years. Zohair belongs 

to a working background. He started 

working with the digital marketing 

agency in the first year of college and 

since then he has hung on to it. Having 

an experience more than of 7 years in 

digital marketing he has worked with 

one of the biggest names in the 

country. 

Anything and Everything Online 

While explaining this in one statement, 

Jazzap’s motto is “Anything and 

Everything Online”. But in detail, they 

do Search Engine Optimization, Social 

Media Marketing, Branding, Logo 

Design, PR & Online Reputation 

Management, Web Development, 

Mobile Application Development, 

UI/UX, Software Development, 

Graphic Designing, Lead Generation, 

Launch Activations, Influencers Meet 

up, Email Marketing, SMS Marketing, 

Video Creation and Marketing and 

many more. Jazzap Digital enjoys 

working with fun brands and is 

extremely proud and exceptional to 

have worked with Mahindra Insurance 

Brokers, Urban Ladder, Oster India, 

Majestic MRSS, MRSS INDIA, AtoZ 

Home Furnishing, Minawala Jewellers, 

Dubai Festival In Mumbai, Neptune 

Builders and Developers, 3M Car Care 

Mulund, Juicy Jelly, Nargis Dutt 

Foundation, Cuff and Button, Balzo, 

SJ Promaan, Parcel Express, Queens 

Emporium, smmart and many more. 

“ 

Everything you 

need in Digital 

Media Advertising 

is prepared and 

dished out at 

Jazzap to meet 

your business 

objectives 

“ 

Jazzap’s Strategy 

Jazzap believes in maintaining 

transparency in business with clients at 

all levels and it’s in their culture to push 

their limits to the last extent to provide 

solutions for the clients. They have 

created a niche brand for them and at 

times, Jazzap selects the clients they 

want to work with and ensure to build 

a lifelong relationship with those 

clients. Everybody likes a little bit of 

extra and they are an agency who 

believes in giving that ‘extra’ to clients. 

In short, their culture is what defines 

them. 

Digital marketing industry is obviously 

growing at a very fast pace globally. 

Evolution is that bug that doesn’t allow 

you to sleep whole night till you come 

up with an answer to beat it; and that is 

how they are growing and finding their 

way out of every situation. The nice 

thing is that Jazzap Digital believes in 

consulting ideas and issues with each 

and every member of the team, even 

the clerks. They also believe in 

educating the clients who are not aware 

of certain things in digital marketing. 

Industry as Jazzap Foresee 

Things are growing and newer 

technologies are coming ahead. With 

newer technologies new platforms for 

marketing will appear. Jazzap believes 

this to be the onset of digital era. The 

possibilities of evolving digital 

marketing technologies are immense 

and that’s what excites them. Jazzap 

will get to learn more and offer more to 

clients. Five years from now, Jazzap 

will set up its base in two different 

countries at least and the idea of 

serving clients from various cultures 

and geography makes Jazzap look 

forward to future. 

|JUNE 2016 

35



Companies Differ From 


To survive in today’s business world, having a 

strong online presence is very important. Just 

having a website is not enough to establish an 

online presence. It requires multi-disciplinary methodology 

to integrate marketing strategies into various technical 

channels through search engines, social media, email 

campaigns and other online marketing tools. It is not 

possible for every business owner to spend time or 

resources on different marketing aspects and that's where 

they find it worth having a good digital marketing firm that 

can add value to their business. 

Most of the business owners do not understand the real 

implication of hiring a professional digital marketing firm 

because they are too skeptical to handover their business 

critical elements, its marketing and promotional needs to 

some other company. Unfortunately, they miss the concept 

that it really does make an impact and give the results they 

expect, when things are handled by a bunch of specialists. 

Digital Marketing is Equivalent to Collaborate with 

Different Team of Specialists 

In a broader sense, when you hire a good digital marketing 

company, they first try to get insights of your business 

needs, and then define strategies considering all factors of 

website credentials, existing marketing processes, business 

strategies and other features. Working with a single digital 

marketing firm is equivalent to collaborate with different 

team of specialists from various groups of web promotion, 

SEO (Search Engine Optimization) analysis, content 

36 

JUNE 2016 |


management, client serving team and 

SEM (Search Engine Marketing). The 

key experts from each specialization 

work together with other teams 

aggressively, to do the in-depth 

analysis of existing website credentials 

and focus on delivering results that 

make solid positive impact on clients’ 

business. It is also true that, the 

responsibility of final outcome is 

distributed equally among all teams, 

and the performance of one team is 

definitely going to affect the 

functionality of others. 

Where Some Digital Marketing 

Firms Face the Real Issue 

Not all digital marketing firms work on 

the same strategy to deliver the results 

for their clients. Instead, some firms 

face the real issue in understanding 

their client expectations and come up 

with ideas that contradict with the 

requirements, which eventually leads 

to zero impact on client’s websites. 

While others have minimal talent and 

expertise to identify challenges for 

each client and offer the same solution 

for different marketing needs. On the 

other hand, some digital marketing 

service companies succeed in 

determining the real issue of the client, 

but ultimately fail to offer accurate 

advice due to lack of exposure to 

various digital marketing methods in a 

practical manner. Overall, it is quite 

difficult to understand the framework 

of each digital marketing firm, but the 

right one always think out of box and 

execute different approach for each 

client in solving their problems. 

Difficulty in Finding A Right Digital 

Marketing Firm 

Lately, the digital marketing industry 

has become extremely competitive and 

everyday hundreds of companies are 

popping up by offering services in web 

design, email, SEM, SEO, PPC or 

content marketing etc. Similarly, there 

are also growing number of clients that 

are looking out for best digital 

marketing firms who can take up the 

challenge of fulfilling their marketing 

needs and bring in good results for 

their business. Many clients look for 

the company credibility when selecting 

the digital marketing firm and try to 

match up the industrial experience with 

their own business requirements. 

Sometimes, they even cross-check the 

existing clients to confirm if the 

company has worked previously with 

the similar business challenges. So, 

once the client acquires confidence on 

the caliber of the digital marketing 

company, they won't even hesitate to 

adjust the budget to accommodate their 

services. 

|JUNE 2016 

37





Make My Brand Social : 

Humanizing Brands and 

Generating Huge Revenues 

Through Strategic & Well 

Planned Digital Marketing 

Today, there is a need of 

powerful digital presence, as 

consumers are quickly shifting 

their method of search-to-purchase-toservice 

decision-making from offline to 

on-line. Even companies ought to 

embrace this shift, to ensure their 

success in building their brand within 

the age of digitally-empowered 

consumerism. 

With an initiative to provide definite 

results from the online platform, Make 

My Brand Social was established. This 

one-of-a-kind marketing and 

advertising agency is headquartered in 

Mumbai. The company is a 

newfangled powerhouse of effective, 

distinctive and creative ideas and 

solutions. Their unquenchable thirst for 

novelty and uniqueness is what keeps 

them focused on maintaining their 

presence in the market. Make My 

Brand Social was founded in early 

2010 with a mindset of providing ROI 

centric and Strategic Digital Marketing 

services. 

Make My Brand Social: The Top 

Management 

Make My Brand Social was 

established under the dynamic 

Pancham Banerji 

Founder & CEO 

“ 

Return on Investment along with “Out-Of-The- 

Box” marketing ideas is one of our biggest 

strength and reason why 

several MNCs love working with us 

“ 

38 

JUNE 2016 |





leadership of Pancham Banerji, 

Founder & CEO. He is an advertising 

and media professional with vast 

experience in the creative domain, 

handling marketing and advertising of 

several Multi National Brands. The 

Director of Operations is Namrata 

Banerji who holds 8 years of 

experience in marketing and 

management and has worked with 

several top MNC’s around the globe. 

Make My Brand Social: Core 

Services 

Make My Brand Social’s core services 

are Marketing and Brand Building 

Consultation, Social Media Marketing, 

Search Engine Optimization and 

Design. They also have other strategic 

services, including: Public Relations, 

Online Reputation Management, Pay 

per Click Campaigns, Responsive and 

E-commerce Site Development, 

Mobile (Developing Applications, 

Games & AD Promotions), Email 

Marketing, SMS Marketing, Retail 

Store Interior designing and Event 

Management. 

Make My Brand Social: Challenges 

and Their Strength 

Make My Brand Social is one of the 

leading Marketing Companies in India. 

However, the journey towards being 

one of the best in the country was 

never easy. As reported by their 

management, hiring right candidates 

for key positions was a big challenge 

as the digital marketing industry is still 

evolving and candidates with relevant 

and good experience were very few. 

The second major challenge reported 

by the management was about the 

understanding of Social Media and its 

impact on Small and Medium Scale 

Businesses. Building confidence about 

the medium among these small and 

medium scale businesses was critical 

and tiring; as reported by the company. 

Talking about their strengths, the 

company is known for their powerful 

and game changing ideas and 

execution. Everyone in the company is 

encouraged to contribute ideas. The 

company's culture is really, what keeps 

them going. It not only nurtures every 

idea, design, and strategy to reach its 

“ 

Our goal for every 

project we undertake 

is maximum ROI for 

our clients and we 

can do this only 

because we maintain 

a high level of 

deliverables. And yet, 

we’ve only just 

begun 

“ 

maximum potential, but also keeps 

them inspired to come up with creative 

and effective digital marketing 

strategies, which enable them to 

position clients as leaders. 

The pillars of Make My Brand Social 

who make sure only the best is 

delivered to the clients are Sheikh 

Abdullah, Chitra Kodavoor, Megha 

Parmar, Siddhi Doiphode, Mithil 

Pardesi, Sagar Dusa, Kollepalli 

Swaroop and Awani Bohara. 

Make My Brand Social: Known for 

creating Powerful Marketing 

Strategy 

Make My Brand Social believes that it 

is important to plan, but it is more 

important to put the plan into beneficial 

action. Strategy and research form an 

integral part of everything they do for 

their clients. Their strategy creation 

process includes a full Online and 

Offline marketing audit and a strategic 

roadmap plan for strategy execution. 

They analyze which marketing channel 

would be most suitable for their 

clients. These channels would include 

Social Media Marketing, Search 

Engine Optimization, Google Ad 

words, Email and SMS Marketing, E- 

commerce site development, Events to 

list a few. 

In order to enhance client’s online 

reputation, Make My Brand Social also 

examines customer experience about a 

brand and website usability and 

suggests tactics that are customized 

and instantly actionable, enabling 

clients to meet business objectives and 

satisfying ROI. 

Make My Brand Social: The Present 

and the Future 

Make My Brand Social has a vision 

2018, where they want to expand their 

services in South East Asia, Gulf & 

European Countries starting with 

Singapore. They are currently 

expanding their services to help more 

businesses across India to achieve their 

branding, marketing and sales goals. 

Make My Brand Social is currently 

working on software which will 

simplify the process of buying and 

selling online using social media 

platforms. There are couple of more 

strategic projects in development to 

ensure clients get maximum benefit 

while working with them. 

|JUNE 2016 

39

# Hashtags 


Focus on 

Trust over Traffic 

One of the most intoxicating measurements in all of 

marketing is “web traffic.” It’s measurable. It’s 

binary. We can actually do something to affect the 

results. It makes us feel good to see the “hockey stick” 

graph of all these new visitors surfing our site. But as any 

experienced marketer knows, for most businesses, nearly all 

of this traffic is represented by people who take a quick 

glance at our site and never return. They are tourists, not 

residents. And yet, there is so much emphasis on driving 

“massive traffic” to a website. 

Getting more individuals to visit your site is something 

worth being thankful for. More guests will at last transform 

into more change. However if you truly need to modify 

your changes, your digital marketing endeavors need to 

concentrate on creating trust rather than just boosting 

activity. When you build trust and effective communication 

with the people who visit your site or who read your blog, it 

implies that they believe in you. And what benefits a 

company gets by building up trust with their visitors and 

readers???? 

Millennials Won’t Tap The Checkout Button Unless 

They Believe You 

Millennials typify an astounding blend of media savvy, 

idealism, and skepticism. If they are keen on purchasing a 

product or service, they will utilize any tool readily 

available to research it. They will read reviews, and they 

will solicit the members of their social circle both online 

and offline for recommendations. Not just that, it isn’t only 

the products or services that they think about. Additionally, 

they need to think about the ways in which you operate 

your business. Also they’ll tend to know how you treat your 

representatives if your political perspectives and different 

qualities adjust with theirs, and if you give back to the 

community. Most millennials are likewise actually 

insightful and won’t make a purchase unless they feel 

totally safe in doing so. The good news is that while they 

40 

JUNE 2016 |

# Hashtags 

are the tough consumer group to win over, they have a ton 

of cash to spend, and will cheerfully get the message out of 

their great involvement with you. As you most likely are 

aware, client testimonials are exceptionally compelling. 

Good Content From Trusted Sources Gets Shared 

Do you share all of content that you read or that you 

observe to be important? If you are like most people, you 

probably do not. There is a reason for this. You may read 

something or view something that helps you take care of an 

issue, that touches you, that makes you chuckle, or makes 

you gain some new useful knowledge, in any case choose 

not to impart that content to others. You aren’t doing this 

because of eagerness or apathy. Most likely your refusal to 

share that content has to do with your lack of trust in the 

person who wrote it. In many cases, this lack of trust is an 

aftereffect of simple unfamiliarity. Sometime it is because 

of terrible experiences. Eventually, social shares are seen as 

an endorsement of not just the content, but the producer or 

curator of that content. If you need those social shares to 

increase, your audience must trust you. 

Winning Trust Gives You A Competitive Edge 

From their inbox to their social media pages and then to the 

ads that float to the top of their search engine results, 

individuals are targeted with content marketing endeavors 

for pretty much time they are on the web. If audiences are 

devouring your content in any way, they are probably 

reading content that is published by your competitors. So, 

what can you do about it? Ideally, your products and 

services are prevalent. Hopefully, your costs are 

competitive. However, that can be troublesome if you are 

competing with one of the big guys who can buy the 

product in bulk. Luckily, if you have developed trust with a 

potential customer, there is a very good chance that they 

will ignore the efforts of your competitors and choose you. 

Build Trust, Gain Data 

You already know that an email address is gold when it 

comes to content marketing efforts. Obviously, that is from 

the perspective of a marketer. From client’s point of view, 

giving an email address can be quite intimidating. To them, 

it implies that giving a bit of data can be spread far and 

wide, and used to immerse them with spam. This means 

you are going to meet with resistance when requesting 

email addresses, unless the people you are asking, trust you 

enough to provide that information. Yes, you can offer 

incentives like premium content or discounts. However, 

those things won’t be nearly as compelling as having 

established a strong premise of trust. 

Fabricate Your Top Tier Audience Through Trust 

You may have substantial number of adherents and get a 

tremendous measure of hits on your site. Sadly, the larger 

part of those individuals will have no effect on your 

primary concern, straightforwardly or by implication. The 

people who will make purchases, share your content, and 

recommend you to their friends, are a small percentage of 

your followers that you ought to consider as your top tier 

audience. This is the audience that you need to concentrate 

on, and the audience that you need to grow. You don’t 

accomplish this by increasing traffic; you accomplish this 

by getting your existing supporters to trust you. 

|JUNE 2016 

41




Interview 

with 

Insights 

Success 

Q. Running a B2C venture is said to 

be challenging, it is also said that 

seeing success in food business is also 

not easy - What made you start 

Eatfresh and how has your journey 

been since? 

In 2015, we had built out Ovenfresh, a 

50 outlet bakery chain in Chennai and 

Bangalore, and were serving over 8000 

customers a day. We observed the 

emergence of online ordering among 

Indian consumers, and realized that we 

unique a unique advantage to capture 

consumer needs given our operating 

experience and learnings at Ovenfresh. 

We knew from our experience building 

a profitable business, that the 

economics of this space would work 

only for a full-stack model where gross 

margins would be higher than 50%. 

The decision to launch Eatfresh was a 

straight forward one, given our 

strengths and scale of the opportunity. 

Rajiv Subramanian 

Founder 

Eatfresh 

42 

JUNE 2016 |

This has held us in good stead to 

emerge as the fastest growing breakout 

player in the full-stack space. 

The last ten months with Eatfresh have 

been exciting and with the efforts of a 

strong team, things have worked out 

very well for us. Eatfresh is growing at 

a fast pace, with over 10X growth in 

sales and 11 hubs added in Bangalore 

since inception. We have served over 

50,000 customers since our launch in 

August 2015. 

Q. Explain what do you mean when 

you say Eatfresh is in the ‘food 

technolgy’ business - we are sure it is 

not as simple as putting a website 

and have people order in and the 

food is delivered? 

FoodTech or food-commerce is a very 

unique e-commerce business. Our 

product catalogue changes daily, the 

inventory is replenished on an hourly 

basis, we produce what we sell, and 

deliver in under 30 mins. That’s little 

crazy for an ecommerce business isn't 

it? 

Unlike traditional e-commerce, we 

have two huge spikes of order volume 

one around 12pm for lunch and 8pm 

for dinner. And, delivery has to be 

done within 20-30 minutes. 

So, imagine a system that has to 

orchestrate taking 100s of orders each 

hour, routing it to the delivery hub 

closest to the customer, then helping 

the team prepare and pack the right 

food for the right order, and then 

having a rider get it to the customer, all 

within 30 minutes or so. 

From the very start, we have been 

focused on building a business that 

outlasts individuals. Which means we 

have to constantly maintain a balance 

between efficiency and hyper growth. 

Rich data helps us in all aspects; for 

example, in market it helps with 

deciding what the referral reward 

program should be or which locality 

we should do our leaflet distribution. 

We use predictive analytics to manage 

production on an hourly basis across 

all delivery hubs. 

We mess up one in every few thousand 

orders; but, it works mostly because 

we work around how tightly our 

systems are integrated, facilitating 

seamless data flows from one app to 

another. Order and other consumer 

data flows seamlessly through to 

planning, sourcing of each ingredient, 

and to production control as all our 

recipes are 100% system integrated. 

Q. Your counterparts have opened 

(and shut) their service in more than 

one city - you have been in the game 

for 10 months and are still in one 

city - Why so. 

We have been running multi-city 

operations for our Oven Fresh brand in 

Chennai and Bangalore for the past 

three years. Based on this experience, 

we believe that achieving in-city 

penetration is a true proof of scale, and 

is our current focus. In addition, 

ground work for expansion of Eatfresh 

into Chennai is being laid. We have 

recently signed up 16,000 sq ft space 

in Chennai to expand our operations 

there. 

|JUNE 2016 

43

Q. In our research and even talking 

to you, you stress on ‘Chef Made 

Meals’ - explain it to us 

Eatfresh.com is an online food 

commerce platform, serving a daily 

changing menu of chef-made meals, 

salads, desserts and beverages. Our 

technology-led full-stack approach 

combines quality supply, scalability & 

great unit economics. Our curated, 5- 

star quality chefs operate from our 

commercial kitchens and we control 

the supply chain from procurement up 

to last mile delivery. Our model 

differentiates itself by being Chefcentric 

in approach -They are 

recognized both on our site and on 

each meal box served, fostering a 

relationship of feedback and curation 

between the customers and the Chefs. 

Q. In our conversation you shared 

that team ‘Eatfresh’ is not regular - 

How do you hire? 

For managerial levels we look for 

individuals who are passionate about 

the business model and what we want 

to achieve. We have found that selfstarters 

with an ability to function 

independently work best in our setup. 

For junior levels, a good attitude and a 

desire to learn are key areas we 

measure for. 

Q. According to you, what is the 

future of ‘foodtechnology’ business 

in India? 

Proof of scalability in the full-stack 

space already exists - Jubilant 

Foodworks (Dominos India) became a 

unicorn long before the word was in 

vogue, and similar opportunities 

abound in virtually every food vertical 

in India. 

The secret ingredient that dramatically 

changes the economics of the space is 

the ‘Full-stack’ approach to ondemand 

food. Full-stack food players 

operate a tightly controlled supply 

chain, managing everything from cloud 

kitchens right up to the last mile 

delivery to the customer. By doing so, 

we at Eatfresh are able to control and 

guarantee every aspect of the customer 

food experience, from ingredients, 

hygiene, packaging to delivery times. 

44 

JUNE 2016 |

SourceEdge is an authorized Microsoft Dynamics Partner for extending Microsoft ERP and CRM 

solutions to meet the needs of business. SourceEdge is headquartered in Bangalore, India. We 

offer Product licenses and Implementation services on Microsoft Dynamics AX, NAV and CRM. 

TEAM ATTRIBUTES 

TEAM TRACK RECORD 

TEAM COMPETENCY 

7+ Years' Experience – Microsoft 

Dynamics NAV, AX, CRM 

Multi Country Implementation 

Experience 

Team of around 30+ experienced 

consultants on Technical and 

Functional Stream 

100% certified on Microsoft Dynamics 

NAV, AX, CRM 

Handled Rapid & Large 

Implementations 

Experiences in Vertical Solution 

Development , add-on Development 

keep your business going and 

growing with the tools you need to 

manage your financials, inventory, 

and operations 

The Team at SourceEdge has rich experience 

on both technical and functional on the 

following Microsoft Dynamics Products: 

Microsoft Dynamics AX 

Microsoft Dynamics NAV 

Microsoft Dynamics CRM 

The team with their past experiences on 

previous organizations fully managed 

Microsoft Dynamics Practice and done 

successful implementations including 

Successful implementation & support on 

Microsoft Dynamics NAV & AX to over 30+ 

customers in past 4-5 years 

Done successful implementations on the 

following verticals and has good knowledge 

on the following domain… 

Retail 

Manufacturing 

Supply ChainOil & Gas 

FMCG 

Hospitality 

Food & Bewarages 

Achieved Positive ROI for most of the 

customers by ensuring business benefits out 

of the ERP Implementation 

The Team has proven expertise on the 

following areas 

Upgrades of existing versions to 

NAV 2016 


AX 2012 R3 


CRM 2016 

RTC, RDLC 

Custom Functionality Development on 

AX , NAV and CRM Online 

NAV & AX Integration with 3rd Party 

applications and CMS like Magento, 

Drupal 

Web Services 

Share Point 

BizTalk, ADCS 

Dot net Interoperability 

SSRS and SSAS Reports 

Education Vertical Development on 

NAV 2013 

SourceEdge Software Technologies Pvt Ltd 

#3, Sahakari Vasathi Bhavan, S. Kariyappa Road, 

Basavanagudi, Bangalore - 560 004. INDIA. 

Ph: +91 08040720500, contact@sourceedge.com, www.sourceedge.com





Moksha Media: 

Threading Together Your 

Versatile Efforts to Create 

an Enduring Brand 

Digital media is continually 

evolving. With each and every 

digital platform that’s built, 

there’s an opportunity for marketers to 

share their message with a new 

audience. The marketers that refuse to 

evolve will find recurring challenges at 

every corner. The marketers that are 

agile and embrace these changes are 

the ones that will remain on top. 

Anu Veledandi 

P., Owner 

Moksha Media, with these 

competencies, works in the space of 

Digital Branding and helps 

organizations to grow and enrich their 

online presence. They work with the 

businesses to assist them reach their 

targeted customers with more accuracy 

and finesse. This they do, by creating a 

distinct identity for their customers 

which sets them apart from the 

competition, and creates an indelible 

image of their clients in people’s eyes. 

They help the clients realize their 

potential and undreamed possibilities 

by ensuring, they look at every single 

aspect of their digital presence. 

Moksha offers three primary services 

in the areas of Brand Strategy, Brand 

Identity and Brand 

Communications. They look at these 

aspects of Branding to help their 

clients in the ideation, planning and 

“ 

Our innovative 

work has enabled 

our clients to grow 

their businesses and often 

reach unexpected audiences, 

increasing not just their customer 

base but also directly enhanced their 

revenues 

“ 

46 

JUNE 2016 |





execution of their digital branding 

goals. Currently Moksha’s niche is 

Healthcare industry, and some of the 

best and biggest hospitals are their 

clients. 

Ethical Leadership at Moksha 

Anu Veledandi. P., Owner of Moksha 

Media, forayed into the world of 

branding, post an MBA in Marketing 

and International Business in 2002. A 

highly-motivated individual, she then 

decided to explore her love for 

branding and digital marketing by 

launching her own company. Moksha 

Media was formally registered in 2007. 

From then, Anu’s work over the years 

has helped many organizations, 

particularly in the healthcare domain, 

establish a robust presence online. 

Moksha Media is a leader in its own 

right for its advocated strategic digital 

marketing when few people took the 

online experience seriously, unaware of 

what was coming in the years ahead. 

And with the ushering of the digital 

age, companies are now more 

enthusiastic about the online space and 

Moksha has helped many organizations 

create a unique identity for themselves 

in the digital media - web, social and 

mobile. 

As someone who has been in the 

digital and branding space for years, 

Moksha knows the pulse of the 

industry and how it is constantly 

evolving. As the online space is 

dynamic, Moksha ensures that it keeps 

up with the pace of the media. Also, 

their team consists of individuals who 

are the best in their field of work and 

Moksha offer them the flexibility to 

work online from wherever they 

choose to. 

Furthermore, when they work with a 

client, they are truly involved in their 

company and growth story. They 

believe in working with clients as 

partners. This changes the equation 

from being that of a client-vendor to 

one of trust and commitment. This 

helps them understand their needs 

better and thus consistently deliver 

better results than expected. 

“ 

Moksha works not just 

to create an online 

presence for a brand 

but ensures the 

client’s brand 

message has been 

communicated in the 

best possible way 

through the most 

applicable and latest 

digital mediums 

“ 

“One of the most important things we 

have learned during these years is to be 

confident about ourselves and our 

ability to achieve our dreams. If you 

don’t believe in yourself and your 

ideas, you really can’t expect others to! 

We also place tremendous value on 

integrity and being ethical in the way 

the business runs,” remarked Anu. 

She added further, “And here I would 

also like to stress on the value Moksha 

places on its employees. We see 

ourselves as one large family and 

importance is placed on every 

individual’s ideas and opinions. 

Focusing on the welfare and growth of 

our employees is an intrinsic process 

and has helped us grow immensely 

over the years”. 

Dedicated focus, unwillingness to 

compromise for anything but the best, 

on-time deliveries, transparency, a 

motivated partner; these are some of 

the benefits clients get from Moksha. 

Moksha, Responsibly Futuristic 

Moksha Media is focused on taking 

their strengths to newer clientele and 

newer industry domains. Their aim is 

to ensure that they are the best in the 

business. Providing great service and 

ensuring customer satisfaction is the 

essence of team Moksha Media. 

“Another notable aspect of Moksha 

Media is our focus on giving back to 

society. As responsible citizens we 

must serve in whatever way we can 

and hence Moksha using its 

proficiency in the digital space is 

working on creating a geriatric portal 

for the elderly citizens. This portal will 

help them find assistance and advice in 

areas of health, legal work, financial 

advises, etc. The plan is to also create a 

Mobile App for their assistance 

especially in times of emergencies,” 

desists Anu. 

Though Moksha’s current focus has 

been on Healthcare, they are hoping to 

expand to other industries with clients 

spread across the globe. Their focus, 

thus is on attracting new clientele, both 

start-ups as well as established 

companies. 

|JUNE 2016 

47

Insights Success The 10 Most Valuable Digital Marketing Companies

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