Insights Success The 10 Most Valuable Digital Marketing Companies

CXO Standpoint
Facebook, Whatsapp, YouTube,
etc. People not only consume
content, but share interesting ones
in an unabashed way. Memes,
Images, 2-3 minute video clips
around humor and nostalgia gets
lapped up by the ever online
consumer every hour. Word of
Mouth has now gone Digital!
No high-cost productions, no
celebrity tantrums, all that matters
is an interesting story executed
well. It’s as simple as shoot and
share! If it works, it will be trending in a few hours, if it
doesn’t, no sweat, the next one is already being made.
Truly Useful Information to the Customer
It’s only logical that Brands use this route to reach and
engage with their audience. Here comes the merging of
content and marketing. It started with Advertorials, Blogs
and has now transitioned to full blown “content marketing”
(Notice the A, B, C connection?). Content marketing is
where the focus is on providing truly useful information to
“Our ad network and
content creation
teams work with
brands to help them
connect with
consumers”
the customer brands while subtly
plugging in the brand element. It
can be an article about travel tips
with an online ticket booking
brand plugged in or a hair styling
video where a particular brand of
shampoo is used. Such content is
placed strategically in
destinations where the audience
frequents. It typically does not
involve any celebrity or unreal
promises of overnight changes in
your life.
The impact of such marketing would be for a longer
duration as people consume useful content multiple times -
A huge advantage for brands is that they don’t have to pay
for every 10sec their content is viewed . Such content is
also shared thus enhancing the “reach”. Low cost
production, Retention and Reach-All this in one medium -
What more can a brand ask for!
|JUNE 2016
23