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Insights Success The 10 Most Valuable Digital Marketing Companies

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<strong>The</strong> <strong>10</strong> <strong>Most</strong><br />

<strong>Valuable</strong> <strong>Digital</strong><br />

<strong>Marketing</strong><br />

<strong>Companies</strong><br />

leadership of Pancham Banerji,<br />

Founder & CEO. He is an advertising<br />

and media professional with vast<br />

experience in the creative domain,<br />

handling marketing and advertising of<br />

several Multi National Brands. <strong>The</strong><br />

Director of Operations is Namrata<br />

Banerji who holds 8 years of<br />

experience in marketing and<br />

management and has worked with<br />

several top MNC’s around the globe.<br />

Make My Brand Social: Core<br />

Services<br />

Make My Brand Social’s core services<br />

are <strong>Marketing</strong> and Brand Building<br />

Consultation, Social Media <strong>Marketing</strong>,<br />

Search Engine Optimization and<br />

Design. <strong>The</strong>y also have other strategic<br />

services, including: Public Relations,<br />

Online Reputation Management, Pay<br />

per Click Campaigns, Responsive and<br />

E-commerce Site Development,<br />

Mobile (Developing Applications,<br />

Games & AD Promotions), Email<br />

<strong>Marketing</strong>, SMS <strong>Marketing</strong>, Retail<br />

Store Interior designing and Event<br />

Management.<br />

Make My Brand Social: Challenges<br />

and <strong>The</strong>ir Strength<br />

Make My Brand Social is one of the<br />

leading <strong>Marketing</strong> <strong>Companies</strong> in India.<br />

However, the journey towards being<br />

one of the best in the country was<br />

never easy. As reported by their<br />

management, hiring right candidates<br />

for key positions was a big challenge<br />

as the digital marketing industry is still<br />

evolving and candidates with relevant<br />

and good experience were very few.<br />

<strong>The</strong> second major challenge reported<br />

by the management was about the<br />

understanding of Social Media and its<br />

impact on Small and Medium Scale<br />

Businesses. Building confidence about<br />

the medium among these small and<br />

medium scale businesses was critical<br />

and tiring; as reported by the company.<br />

Talking about their strengths, the<br />

company is known for their powerful<br />

and game changing ideas and<br />

execution. Everyone in the company is<br />

encouraged to contribute ideas. <strong>The</strong><br />

company's culture is really, what keeps<br />

them going. It not only nurtures every<br />

idea, design, and strategy to reach its<br />

“<br />

Our goal for every<br />

project we undertake<br />

is maximum ROI for<br />

our clients and we<br />

can do this only<br />

because we maintain<br />

a high level of<br />

deliverables. And yet,<br />

we’ve only just<br />

begun<br />

“<br />

maximum potential, but also keeps<br />

them inspired to come up with creative<br />

and effective digital marketing<br />

strategies, which enable them to<br />

position clients as leaders.<br />

<strong>The</strong> pillars of Make My Brand Social<br />

who make sure only the best is<br />

delivered to the clients are Sheikh<br />

Abdullah, Chitra Kodavoor, Megha<br />

Parmar, Siddhi Doiphode, Mithil<br />

Pardesi, Sagar Dusa, Kollepalli<br />

Swaroop and Awani Bohara.<br />

Make My Brand Social: Known for<br />

creating Powerful <strong>Marketing</strong><br />

Strategy<br />

Make My Brand Social believes that it<br />

is important to plan, but it is more<br />

important to put the plan into beneficial<br />

action. Strategy and research form an<br />

integral part of everything they do for<br />

their clients. <strong>The</strong>ir strategy creation<br />

process includes a full Online and<br />

Offline marketing audit and a strategic<br />

roadmap plan for strategy execution.<br />

<strong>The</strong>y analyze which marketing channel<br />

would be most suitable for their<br />

clients. <strong>The</strong>se channels would include<br />

Social Media <strong>Marketing</strong>, Search<br />

Engine Optimization, Google Ad<br />

words, Email and SMS <strong>Marketing</strong>, E-<br />

commerce site development, Events to<br />

list a few.<br />

In order to enhance client’s online<br />

reputation, Make My Brand Social also<br />

examines customer experience about a<br />

brand and website usability and<br />

suggests tactics that are customized<br />

and instantly actionable, enabling<br />

clients to meet business objectives and<br />

satisfying ROI.<br />

Make My Brand Social: <strong>The</strong> Present<br />

and the Future<br />

Make My Brand Social has a vision<br />

2018, where they want to expand their<br />

services in South East Asia, Gulf &<br />

European Countries starting with<br />

Singapore. <strong>The</strong>y are currently<br />

expanding their services to help more<br />

businesses across India to achieve their<br />

branding, marketing and sales goals.<br />

Make My Brand Social is currently<br />

working on software which will<br />

simplify the process of buying and<br />

selling online using social media<br />

platforms. <strong>The</strong>re are couple of more<br />

strategic projects in development to<br />

ensure clients get maximum benefit<br />

while working with them.<br />

|JUNE 2016<br />

39

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