Insights Success The 10 Most Valuable Digital Marketing Companies

CEO of The Month
Ashish, who when not caught up with
gaming, automotive racing and
designing, enjoys brewing his own
exotic coffees and experimenting with
stellar dishes in culinary circles.
Ashish has a profound passion for
gaming, art, car accessory
development and designing. At other
times, the RainCheck Networks Pvt.
Ltd. Co-Founder and Director is busy
conceptualizing product and service
innovations across sectors and brewing
new strategies for digital growth.
Need Of The Hour
PostBox Communications has
effectively understood the lack of
professionalism within the media and
advertising industry. Generating an
audience interaction at affordable
packages that are client- driven,
systematic and engaging, providing
exposure across platforms is what
business culture, operates with.
Although ‘likes’ or ‘hits’ have become
a measurement standard on social
media sites, it is important to drive an
organic following that is of deeper
value and potential in the future and
PBC is keen on developing holistic
solutions driven by this mission.
They Learned The Hard Way
It’s always the hard way! There’s no
fun in having things easy - less
learning, less exposure, less
experiences.. always results in a slump
and for many, fatality. There’s no easy
money- there’s always hardships and
always hard work that’s needed to go
hand in hand, but that’s part and parcel
of what every organization must go
through, unless of course heavily
funded from start.
For Raincheck Networks Pvt. Ltd.
proper planning, strategizing and
having a firm, rock-solid foundation is
essential; only then clients can be
happy with the work and results
produced. They rather spend time
concentrating on their clients’ growth
over and above their own.
PostBox Communications started from
scratch, and very proudly, from a 2
man army with zero funding, has
grown fast without losses to a team of
40 in a 1300 sq. ft. well established
office. Expansion is vital, but not at the
cost of losses, debt and their own
brand value. It is in the process of
becoming an agency of 100 employees
by the end of 2016, but slow and
steady wins the race. It is also
diversifying into new ventures,
platforms and branches of the digital
and marketing world which should be
in operations by 2017, by when it will
become a team of 200 strong
individuals.
Industry As They Foresee
Social Media Marketing and
Advertising is reaching a saturation
point. PBC foresees the typing and
messaging trend to disappear with
consumers moving to more video
based conversation. It also predicts the
“Next big thing” in communication to
be mobile marketing and brand
incorporated gaming, which has slowly
trickled into the industry.
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JUNE 2016 |