Insights Success The 10 Most Valuable Outsourcing Companies 2016
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<strong>The</strong> ‘Big Technology Ride:<br />
What it Means for Business<br />
Transformation and the Shift!<br />
Mr. Paramjit Anand<br />
Acreaty<br />
RFID - <strong>The</strong> Next<br />
Big Thing<br />
Mr. Nishant Kumar Dean,<br />
Mr. Somya Jayaswal<br />
eco tracksys<br />
Social Media Engagements:<br />
Living Up to Customer<br />
Expectations<br />
Chetan Pathak<br />
Tectura India<br />
<strong>10</strong><br />
THE<br />
MOST VALUABLE<br />
OUTSOURCING<br />
COMPANIES <strong>2016</strong><br />
www.insightssuccess.in July <strong>2016</strong><br />
<strong>The</strong> way of business solutions<br />
Interview with<br />
<strong>Insights</strong> <strong>Success</strong><br />
Enterprise Mobility<br />
Challenges - IWORKTECH’s<br />
Experience<br />
Chalk Talk<br />
Will <strong>Outsourcing</strong><br />
Continue to Grow<br />
in the Coming Years?<br />
Futurista<br />
Future <strong>Outsourcing</strong><br />
Trends<br />
Subramanyam S<br />
Founder & CEO<br />
Behind the Scenes<br />
Software <strong>Outsourcing</strong><br />
Issues and Blunders<br />
Ascent Consulting:<br />
Unique HR Delivery Solutions
Editorial<br />
utsourcing has its own influence and no one can flout this<br />
Ofact. Enlarging feet of globalization and technologies have<br />
simplified the business and now no one lingers in<br />
outsourcing their work to others. Cost effectiveness as well as the<br />
workspace is increased due to outsourcing process.<br />
Nevertheless, impacts of outsourcing can be seen on the entire world<br />
as it has become a special benefit for many developing countries.<br />
<strong>The</strong>re are several multinationals that are outsourcing their needs to<br />
various companies located in these countries. Unexpectedly, such<br />
advantages have enhanced the importance of outsourcing in the<br />
business world and consequently, almost each and every business<br />
has its grit in the form of outsourcing.<br />
Increasing<br />
Relevance<br />
of <strong>Outsourcing</strong><br />
Essentially, outsourcing service is an advancement of the tralatitious<br />
style of managing business including varied versions of businesses<br />
contracting out. In the process of outsourcing, an organization works<br />
with pellucid smattering of needs and its proper execution. It helps<br />
an organization in amassing virtuous solutions as well as availing it<br />
on a much reduced cost and this is known as an aggressive mode of<br />
business process.<br />
Outsourced working style has absolutely changed the procedure of<br />
delivery; however contracting out of work has much to handle with<br />
efficiency and accuracy as organizations are now tendering towards<br />
solutions that are done with fidelity. Services of outsourcing also<br />
help in availing skilled and expert services and specifically getting a<br />
facility designed by an expert. For instance, if there is a need for a<br />
solution with an exceptional efficiency then one can outsource the<br />
need to an SME and get the service which they are looking for.<br />
Furthermore, outsourcing helps in relishing the latest trends of<br />
businesses, in order to offer contentment to clients; organizations<br />
keep on adapting the newer form of working style and accordingly<br />
offers the services too. It also helps in complacency a service that is<br />
efficient as well as ahead of time. So outsource your need, if looking<br />
for a much professional service.<br />
Charlie Gupta
Content<br />
Cover Story<br />
6<br />
Futurista<br />
Future<br />
<strong>Outsourcing</strong><br />
Trends<br />
34<br />
Chalk Talk<br />
Will <strong>Outsourcing</strong><br />
Continue to Grow<br />
in the Coming Years?<br />
18<br />
Behind the Scenes<br />
Software <strong>Outsourcing</strong><br />
Issues &<br />
Blunders<br />
Subramanyam S<br />
Founder & CEO<br />
<strong>10</strong><br />
Interview with<br />
<strong>Insights</strong> <strong>Success</strong><br />
CXO Standpoint<br />
40<br />
Atul Gunjal<br />
CEO<br />
IWORKTECH<br />
Mr. Paramjit Anand<br />
Executive Director<br />
Acreaty<br />
32<br />
Chetan Pathak<br />
Executive Vice President<br />
42<br />
Nishant Dean<br />
Founder |<br />
Director & CTO CEO<br />
Tectura India<br />
eco tracksys<br />
22<br />
Somya Jayaswal<br />
Co Founder
<strong>10</strong><br />
THE<br />
MOST VALUABLE<br />
OUTSOURCING<br />
COMPANIES <strong>2016</strong><br />
30 36<br />
Naveen Gulati<br />
Open Mind<br />
Sarbajit Das<br />
Sun Dew Solutions<br />
26<br />
Nitin Khandelwal<br />
Intero Solutions<br />
Siddharth Samel<br />
Web Research Services<br />
38<br />
20 22<br />
Adarsh Prasad J V<br />
Consystent Infotech<br />
28<br />
Mitesh Gandhi<br />
Marconix
Futurista<br />
Future<br />
<strong>Outsourcing</strong><br />
Trends<br />
06<br />
ecently, a lot of businesses<br />
Ropportunities have been<br />
brought up through<br />
outsourcing for various countries. Over<br />
the years, India has created a niche for<br />
itself in IT and ITES outsourcing.<br />
Perhaps, India is the biggest<br />
beneficiary of the outsourcing boom.<br />
When it comes to outsourcing, a large<br />
majority of IT companies prefer to<br />
choose India due to the presence of<br />
multi-talented pool of reliability,<br />
affordable resources, and timeliness.<br />
A Brief Recap of How <strong>Outsourcing</strong><br />
Started<br />
Today, outsourcing has definitely<br />
revolutionized how industries operate.<br />
When it first started, it was confined to<br />
low-risk functions like data entry and<br />
payroll processing. Later on a large<br />
scale, customer service operations<br />
were outsourced.<br />
This led outsourcing cost benefits<br />
spearheaded and organizations have<br />
started taking notice of it. Global<br />
companies started outsourcing highend<br />
functions like healthcare BPO, IT<br />
services, and research services to<br />
reliable companies who previously<br />
wanted to leverage the cost benefits of<br />
outsourcing. Nowadays outsourcing is<br />
no longer seems to be a new word only<br />
for the low cost labor rather it has<br />
become a key business strategy for<br />
both small and large business<br />
enterprises.<br />
Debate - To Outsource or Not<br />
While most organizations across the<br />
industry verticals vow by the pros of<br />
outsourcing, the outsourcing debate<br />
continues over its long-term<br />
sustainability. Many opponents of<br />
outsourcing argue that the flip side of<br />
outsourcing lacks quality control as<br />
well as hold on the project<br />
management, and also it lowers the<br />
innovation prospects. Many<br />
outsourcing critics point out that rise in<br />
salary, outsourcing destinations like<br />
India, is taking the shine away from<br />
outsourcing and thus making it nonprofitable<br />
in the long run.<br />
Despite perceiving such negative<br />
aspects, still outsourcing has only<br />
continued to grow. In fact, it is now<br />
being embraced by companies of all<br />
sizes and domains. From large<br />
enterprises to startups, outsourcing has<br />
become a tool of choice for gaining<br />
competitive advantage in the business<br />
framework. Although businesses are<br />
moving towards multiple platforms<br />
like social, mobile, cloud etc.,<br />
stakeholders are getting distributed<br />
geographically; in such a contrasting<br />
environment, outsourcing has been<br />
able to appropriately adjust with the<br />
rapidly changing business<br />
environments.<br />
Till now only crux business situations<br />
have helped to build the case for<br />
outsourcing further. Testimony to the<br />
fact that businesses not only need to<br />
learn how to survive during a downturn<br />
is due to the recent global economic<br />
crisis, but also there is a need to look at<br />
newer ways of overcoming weak<br />
economic conditions. <strong>The</strong> current<br />
business scenario is all about<br />
“outsource and survive”, and<br />
systematically managing your projects<br />
of outsourcing and always staying<br />
ahead in the competition.<br />
Foreseeing the Future Trends of<br />
<strong>Outsourcing</strong><br />
As outsourcing provides companies the<br />
access to specialized skills and saves<br />
on effort and time, outsourcing will<br />
continue to survive in the future and<br />
can be channeled into the other core<br />
business ventures. Relationships of<br />
outsourcing are now more<br />
standardized, and it is process and<br />
people driven rather than price driven.<br />
Cost pressures will pave the way for<br />
custom outsourcing contracts. A higher<br />
adoption of outsourcing will be<br />
witnessed by small businesses and<br />
startups in order to increase their time<br />
to market and reduce the operational<br />
inefficiencies. Also, R&D outsourcing<br />
in these industries will also tap into the<br />
wider outsourcing potential of India.<br />
Additionally, in the next decade, highend<br />
critical business functions will be<br />
outsourced while low-end services will<br />
be stabilized.<br />
JULY <strong>2016</strong> |
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Cover Story<br />
Subramanyam S<br />
Founder & CEO
Cover Story<br />
Ascent Consulting:<br />
Unique HR<br />
Delivery Solutions<br />
Human Resource Practice has been a very dynamic and ever growing repertoire of knowledge and<br />
keeping oneself updated with that is a daunting task. Likewise, People Management is a key<br />
business function that has direct impact on competitiveness, efficiency of operations, and long-term<br />
profitability of an organization. Which is why, organizations have been investing enormous time<br />
and resources in the HR function, which diverts focus from the organization’s core business.<br />
To keep pace with the ongoing changes and also to refresh oneself on certain fundamental issues, Ascent Consulting<br />
Services provides this information in a simple and lucid way. <strong>The</strong>y are continuously striving to keep this information<br />
updated and useful to every professional engaged in People Practice.<br />
Inception and Growth Story<br />
Headquartered in Bangalore, Ascent Consulting Services precisely addresses this anomaly through its 360 degree HR<br />
Management Solutions that transform the HR service delivery. While these solutions accomplish cost reduction, greater<br />
efficiencies and improved quality, their larger effort is aimed at improving organizational efficiency and not just creating<br />
incremental change.
Cover Story<br />
Ascent has achieved this by building the right mix of skills<br />
and knowledge required for an effective Outsourced HR<br />
Management function. <strong>The</strong>ir solutions employ a matrix of<br />
technology, domain expertise, streamlined business<br />
workflow, and highly skilled people to create tangible,<br />
measurable, performance improvements throughout the<br />
client’s organization.<br />
Ascent believes that People Practice is an ongoing voyage<br />
of discovery, learning and development. <strong>The</strong> challenges and<br />
evolutions that confront Human Resource professionals and<br />
organizations are ones that rise and fall with the changing<br />
tides of business and people needs. No single solution can<br />
address all challenges or meet the needs of HR<br />
professionals across different industries.<br />
“<br />
Ascent is recognized as one of the most trusted partners in<br />
this business by clients around the world. <strong>The</strong>y work as an<br />
extension of their client’s business. <strong>The</strong>ir management and<br />
We have a mission to<br />
devise a hybrid<br />
framework of solutions<br />
supported by a<br />
competent set of<br />
professionals rendering<br />
all and any of the<br />
services that may be<br />
needed as an<br />
integrated solution or<br />
utilized<br />
individually based on<br />
business needs<br />
“<br />
delivery teams are passionate about building efficiencies in<br />
their client’s business.<br />
Trailblazer of Ascent Consulting<br />
Ascent Consulting took birth under the eminent leadership<br />
of Subramanyam S, Founder & CEO. Subbu is a<br />
corporate lawyer and a Fellow member of the Institute of<br />
Company Secretaries of India. He had close to two decades<br />
of experience in Finance, Legal, Tax and Business<br />
Management. He has worked in these areas for 14+ years in<br />
various corporates as a passionate professional before<br />
venturing to be an entrepreneur in setting up Ascent<br />
Consulting Services Pvt Ltd in the year 2002.<br />
Subbu moved Ascent up in the value chain, through right<br />
mode of organic growth and some acquisitions, into an<br />
information technology solutions and services company<br />
while enlarging the outsourcing business across India. His<br />
past experience includes exposures in Advani Oerlikon<br />
group, Shonk Technologies in Finance, HR and Corporate<br />
Legal Services.<br />
He has good understanding of Finance, Treasury<br />
management, and Indian Legal framework. Has an<br />
excellent grasp in managing IT / IT enabled services and<br />
covered all critical business areas in terms of Business<br />
Strategy, Sales & Marketing, and Product Development.<br />
Has hands on exposure to domain in HR, Finance, Software<br />
Development and Managing Mergers / Acquisitions.<br />
Peerless Services Propounded<br />
Ascent Consulting is essentially an HR Solutions company<br />
providing 360 degree HR Management Solutions that<br />
addresses growing business demands. <strong>The</strong>ir solutions are<br />
industry agnostic while meeting specific needs of any<br />
vertical. Ascent Consulting works with unmatched zeal and<br />
passion to make their work possible resulting in the<br />
successful interventions handled by them. <strong>The</strong> company<br />
always makes larger efforts aimed at improving<br />
organizational efficiency and not just creating incremental<br />
change.<br />
In addition to Ascent’s HR <strong>Outsourcing</strong> strengths, the<br />
company has an HR Automation suite that is built over a<br />
knowledge base of vast experience and real life scenarios.<br />
Its HR Automation suite comprises of five different<br />
applications:<br />
PowerHR -A fully integrated comprehensive real time HR
Cover Story<br />
‘‘<br />
We provide<br />
360 degree HR<br />
management<br />
solutions<br />
‘‘<br />
PowerHR -A fully integrated comprehensive real time<br />
enterprise HR delivery system covering all aspects from<br />
Hire to Retire.<br />
Stohrm -It is an efficient and easy tool for HR Hygiene<br />
Management for small and medium business enterprises<br />
and includes an interactive Employee / Manager Self<br />
Service.<br />
PowerPay -Payroll processing application which has multi<br />
country, multi-location, multi-currency and multi company<br />
capabilities while addressing regulatory environment of<br />
each location or country.<br />
PowerCMS - A comprehensive Compliance Management<br />
application for India with specific focus on HR<br />
Compliances.<br />
Strength and Ecstasy<br />
Ascent Consulting provides solutions, rounded completely<br />
for all needs of a comprehensive HR service delivery. <strong>The</strong>y<br />
offer several services that are unique and not offered by<br />
many of their competitors. <strong>The</strong>y have a full suite of<br />
products or services for HR Service Delivery which covers<br />
enterprise HR Management System on the cloud supported<br />
by an efficient managed service of Payroll & Benefits<br />
Administration in addition to Compliance Management &<br />
Consulting Support, which are managed services. All of<br />
these tools and services complete the transactional and<br />
strategic part of HR service delivery which makes them a<br />
niche company, setting them apart from others.<br />
Another factor where Ascent Consulting differs is in their<br />
ability to provide a unified and integrated platform not just<br />
for India, but many countries worldwide. It is this unique<br />
platform that they bring to the table, making them relevant<br />
for global mobility which has helped them in establishing<br />
presence in 25 countries around the world.<br />
Tactics That Cracked Challenges<br />
Essentially, Ascent Consulting believes in the 3A’s -<br />
Accuracy, Adaptability and Accountability, thus ensuring<br />
customer delight and proficiency in every task. <strong>The</strong>y<br />
believe that it is necessary to put themselves in the shoes of<br />
the client when they deliver HR services and hence they try<br />
to be accurate, adaptable and accountable in everything<br />
they deliver. Meeting client needs and providing solutions<br />
are in the DNA of all professionals at Ascent Consulting.
Cover Story<br />
Across the globe, HR is a non-standard practice and is quite<br />
unique to each industry or entity. For this reason, it is<br />
necessary to work around and try to see how to reflect the<br />
ambitions and aspirations of that particular entity and its<br />
human resource in an interactive manner, ensuring a path to<br />
excellence. That’s one of the key elements of the issue.<br />
At Ascent Consulting, they believe that by offering their<br />
own solutions they have the advantage of being adaptable,<br />
an option which would be lost to them had used inflexible<br />
third party solutions. <strong>The</strong>refore, flexibility, agility and<br />
adaptability are something that they keenly bring to the<br />
table and this has been something that has helped them<br />
overcome obstacles. It also has the advantage of providing<br />
such solutions in a short span of time.<br />
“<br />
Security<br />
At Ascent Consulting, their inherent approach to assist a<br />
client in any function always provides the best combination<br />
of skills & knowledge resulting in an excellent outsourcing<br />
service or solution<br />
Relation with Clients<br />
Traditionally, Ascent Consulting have been a company that<br />
is into outsourcing which means that they try to take<br />
enterprise clients and manage services which has been the<br />
storyboard of their enterprise so far. In addition to that, they<br />
provide services in the form of staffing and training. <strong>The</strong>y<br />
also have value addition in terms of their new SMB<br />
solution, i.e. Small Business Solutions, which is more like a<br />
software service in the cloud that is thus unique in terms of<br />
its approach.<br />
This has probably been born out of the experience that<br />
Ascent Consulting has dealing with enterprises because of<br />
which they are familiar with the pain points, the challenges<br />
and the tough tasks that lie ahead of the HR Service<br />
Delivery. This has led to a kind of combined expertise<br />
which has been implemented in this. So they believe that by<br />
next year they should be on track for being the fastest<br />
growing company by scaling their worldwide presence. In<br />
their opinion, they should be able to do at least 200 clients<br />
in the current year.<br />
Ascent Consulting have implemented a very large HRO<br />
solution for an enterprise which has more than 65,000<br />
employees ensuring their capability in handling large<br />
companies. This is a unique experience as far as India is<br />
concerned. In short, one can say that they are Industry<br />
agnostic, Size agnostic, Practice agnostic. Ascent<br />
“<br />
Our bespoke technology solutions for HR needs<br />
are unique and backed by the best of industry<br />
practices in Data management, Information<br />
and Data Privacy<br />
Consulting values and nurtures every relationship. <strong>The</strong>y<br />
always meet client needs and provide solutions which is in<br />
the DNA of all Ascentians.<br />
Ascent Consulting’s Future Perspective<br />
Having established their presence in India, Ascent<br />
Consulting has placed their feet in 25 countries around the<br />
world at this point of time. <strong>The</strong> volume of business in these<br />
25 countries is not very high as of now but they believe that<br />
in the next 2-3 years they will be able to scale this as well<br />
as scale the number of countries as they grow. Ascent<br />
Consulting position themselves as an Asian competitor to<br />
major global players today and they are looking forward to<br />
becoming an Asian solution to the Global HR solution<br />
needs.
THE<br />
<strong>10</strong><br />
MOST VALUABLE<br />
OUTSOURCING<br />
COMPANIES <strong>2016</strong><br />
Need of Ramping-Up<br />
<strong>Outsourcing</strong> Services<br />
oday, outsourcing has become an accepted as well as a standard strategy for business leaders, thanks to the notion<br />
Tacceptance of “core competence” as the focal point for a business structure. One major challenge that every<br />
business will face is whether they should outsource their processes or not. And after they have decided on what to<br />
outsource, the decision of how to pick the right outsourcing partner about the process is a huge challenge. Now, many<br />
companies have a mix of relationships with their own supplier partners and internal teams all over the world and are<br />
striving for excellence in core areas while outsourcing the rest is common wisdom.<br />
Using these guidelines for so many years as a rule of thumb, now organizations often resemble a nexus of relationships,<br />
with the internal teams located globally and the head office connected with other companies. Yet, many organizations<br />
have bitter experiences with offshoring, either in terms of goals not being met or disruption to business, or the occasional<br />
need to reverse course and insource processes.<br />
In the <strong>Insights</strong> <strong>Success</strong> magazine, be sure to check out the cover story where ‘Ascent Consulting Services’ throws light on<br />
how traditional outsourcing is becoming significantly unappealing and the entail of organizations to evolve for keeping<br />
pace, while inscribing pointed questions like why most of the developing nations are vying to be seen as the most<br />
attractive outsourcing destination and forgetting that markets are inside their own backyards and regions.<br />
<strong>Insights</strong> <strong>Success</strong> magazine has collated the list of the outsourcing providers of the industry. <strong>The</strong>y proffer great acumen<br />
that will help an organization to comprehend how outsourcing works and how they can use the information to improve<br />
their business.<br />
<strong>Insights</strong> <strong>Success</strong> magazine has covered and presents you ‘<strong>The</strong> <strong>10</strong> <strong>Most</strong> <strong>Valuable</strong> <strong>Outsourcing</strong> <strong>Companies</strong> <strong>2016</strong>’, after<br />
shortlisting a long list of outsourcing providers that will help companies in making decisions while dealing with fresh<br />
wave of outsourcing initiatives.
Behind the Scenes<br />
Software<br />
<strong>Outsourcing</strong><br />
Issues and<br />
Blunders<br />
18<br />
ver a short span of time,<br />
Osoftware outsourcing offshore<br />
has become an inseparable<br />
part of the modern IT business.<br />
Perhaps this is the time to look back on<br />
the usual blunders committed during<br />
offshore outsourcing.<br />
While approaching order fulfillment<br />
companies, always keep in mind<br />
initially, not entering into long-term<br />
contracts. One must have an IT<br />
strategy, which has a patrollable<br />
boundary between the outsourcing firm<br />
and your responsibilities. Also, on the<br />
basis of an established objective, get a<br />
contract which spells out performance<br />
measurements. And, it will be the<br />
corner stone of the process.<br />
Once a service or work is outsourced,<br />
leave the service provider to do his<br />
work. Never try to mess up his work<br />
by implementing unnecessary control.<br />
Always outsource your work to a firm<br />
who has an established track record or<br />
else your whole software outsourcing<br />
could end up in a disaster. Also, stay<br />
clear of offshore software outsourcing<br />
blunders as this will save you against<br />
whole lot of problems. <strong>The</strong>re are<br />
several issues with respect to software<br />
services outsourcing.<br />
Starting the Contract: While<br />
considering the umpteen number of<br />
problems that may come across when<br />
an IT service provision is handed over,<br />
it will be wise to have a well-defined<br />
transition period in terms of the<br />
contract and decide the commencement<br />
date as soon as possible.<br />
Ownership: Ownership is another<br />
significant matter about software<br />
services outsourcing. In order to avoid<br />
disputes, the ownership of information<br />
and data should be cleared.<br />
Licensing and Third Party<br />
Suppliers: While involving a 3rd party<br />
software supplier, care must be taken<br />
to get appropriate license. Licenses<br />
currently held by the purchaser must be<br />
extended to include the activities of the<br />
outsourcer. It must be agreed upon as<br />
to which party will administer the<br />
terms of any agreement going on<br />
between the purchaser and 3rd party<br />
supplier. Maintenance contracts also<br />
must be transferred to the outsourcer.<br />
SLA and Management: SLA’s<br />
(service level agreements) is the<br />
minimum level of service that must be<br />
provided; is the basis to measure the<br />
outsourcer’s performance. It may also<br />
be noted that both the parties must be<br />
aware about the flexibility of SLA’s<br />
and review period in the SLA to cover<br />
changing purchaser requirements and<br />
new technology.<br />
System Requirement Specification:<br />
<strong>The</strong> defining of the system as well as<br />
service specifications must be done<br />
well when it comes to software<br />
services outsourcing.<br />
Insurance: <strong>The</strong> outsourcer should<br />
have public liability insurance, in case<br />
of loss or liability through injury or<br />
damage.<br />
Warranties: <strong>The</strong> warranty must<br />
contain service quality and compliance<br />
with specification.<br />
Moreover, effective management<br />
includes reporting and review of the<br />
performance of the outsourcer, through<br />
consultation between both the<br />
outsourcer and the purchaser. So, those<br />
seeking opportunities offshore ought to<br />
be aware of the many aspects of<br />
software services outsourcing.<br />
JULY <strong>2016</strong> |
Company Name<br />
Management<br />
Brief<br />
<strong>10</strong><br />
THE<br />
MOST VALUABLE<br />
OUTSOURCING<br />
COMPANIES <strong>2016</strong><br />
Ascent Consulting Services<br />
Pvt. Ltd.<br />
www.ascent-online.com<br />
Subramanyam S<br />
Founder & CEO<br />
Geeta L<br />
Co-founder & COO<br />
Ascent Consulting Services provides 360 degree management<br />
solutions with services like payroll & benefits, consulting &<br />
compliance and automation tools for an enhanced HR service.<br />
Consystent Infotech<br />
Private Limited<br />
www.consystentinfo.com<br />
Adarsh Prasad J V<br />
President & CEO<br />
Consystent Infotech is a BPO leader with proven expertise in a<br />
wide spectrum of Data Management services and solutions.<br />
Intero Solutions<br />
Private Limited<br />
www.intero.in<br />
Nitin Khandelwal<br />
CEO<br />
A provider of complete Human Resource <strong>Outsourcing</strong> and<br />
Technology Management Solutions with service offering<br />
includes Payroll Management, HR Audits, Labour Compliance<br />
and Manpower <strong>Outsourcing</strong>.<br />
Marconix Sales<br />
and Marketing Pvt. Ltd.<br />
www.marconix.in<br />
Mitesh Gandhi<br />
Founder & CEO<br />
Marconix provides organizations with measurable, high impact<br />
and cost efficient outsourcing solutions and delivers value by<br />
partnering with them as an extended arm of their organization.<br />
Open Mind Services Limited<br />
www.openmind.in<br />
Sun Dew Solutions Pvt. Ltd.<br />
www.sundewsolutions.com<br />
Naveen Gulati<br />
CEO<br />
Sarbajit Das<br />
Founder & CEO<br />
Open Mind is a KPO offering services in Healthcare Helpdesk,<br />
HR Shared Services, Customer Care Helpdesk, Vendor<br />
Management, and Inbound Call Center, including the all<br />
important CRM’s, CC software and Analytical Reports.<br />
Sun Dew Solutions Pvt. Ltd. is a software development and<br />
technology consulting company delivering innovative and<br />
scalable solutions globally. In the process they share their<br />
customer’s objectives and deliver them to the best of their<br />
satisfaction.<br />
Siddharth Samel<br />
Web Research Services<br />
Founder Director &<br />
www.webresearchservices.com<br />
Chief Marketing Strategist<br />
Web Research Services is an online marketing company,<br />
creating winning strategies for online business, built on proven<br />
models and processes.<br />
Hero Management Services<br />
www.herobpo.com<br />
Rajiv Gupta<br />
President<br />
HeroBPO is the global leader in Consulting, Technology,<br />
<strong>Outsourcing</strong>, and Professional services.<br />
Sapphire Info Solutions<br />
(P) Ltd.<br />
www.sapphireinfo.net<br />
Mr. Kawitansh (Kevin)<br />
Khanna<br />
CEO<br />
Sapphire Info Solutions is an accounts outsourcing company<br />
that provides quality professional outsourcing services to small<br />
and medium sized accountancy practices.<br />
Smartshore Services Inc.<br />
www.smartshore.us<br />
Amit Saraff<br />
Director<br />
Smartshore, is a service-based company that strives to offer<br />
<strong>Outsourcing</strong> Services which includes IT Staffing, IT<br />
Application Development, IT Infrastructure Management and<br />
Knowledge Process <strong>Outsourcing</strong>.
<strong>10</strong><br />
THE<br />
MOST VALUABLE<br />
OUTSOURCING<br />
COMPANIES <strong>2016</strong><br />
Consystent Infotech:<br />
Strategically Managed <strong>Outsourcing</strong> Solutions<br />
Based in Bangalore, India,<br />
Consystent Infotech is a<br />
leading Business Process<br />
<strong>Outsourcing</strong> services company,<br />
integrating the best in human<br />
resources and technology expertise<br />
to serve global companies & Indian<br />
corporate giants. Founded in 2004<br />
by three young professionals, the<br />
company’s quest for excellence<br />
started from a small rented house<br />
with just five team-members. Today<br />
their service framework has rapidly<br />
expanded to accommodate 150 fulltime<br />
employees and more than 50<br />
consultants all working towards the<br />
single goal of achieving business<br />
success for their valued clients<br />
across the USA and Europe.<br />
20<br />
As the President & CEO of<br />
Consystent Infotech, Mr. Adarsh<br />
Prasad J V has headed the company<br />
since its inception and taken it to<br />
appreciable heights within a short<br />
span. He is responsible for overall<br />
corporate management and strategic<br />
direction, and also takes an active<br />
interest in implementing Total<br />
Quality Management across the<br />
organization. Adarsh holds a BE<br />
degree in Computer Science and he<br />
is an alumni of the prestigious<br />
Indian Institute of Management<br />
Bangalore (IIMB). He has more than<br />
15 years’ experience in the IT industry<br />
and has worked with major IT<br />
companies before starting Consystent.<br />
Adarsh Prasad J V<br />
President & CEO<br />
Adarsh masterminded the success<br />
roadmap so that global corporations<br />
may leverage the competitive<br />
advantage of offshore business and<br />
Knowledge process management<br />
(BPM & KPM).<br />
Today BPO is all about operational<br />
improvements, quality enhancements,<br />
and cost advantages. Team Consystent<br />
take the greatest care to ensure that<br />
their solutions are delivered on time,<br />
JULY <strong>2016</strong> |
<strong>10</strong><br />
THE<br />
MOST VALUABLE<br />
OUTSOURCING<br />
COMPANIES <strong>2016</strong><br />
within budget, and tailored to client’s<br />
custom requirements while impeccable<br />
quality standards are maintained and<br />
continuous improvements are targeted<br />
to affect cost savings & sustainable<br />
business growth.<br />
Impeccable Quality<br />
From meticulous process<br />
monitoring/reviews through to<br />
stringent quality checks, strict<br />
compliance with global quality<br />
standards, and continuous<br />
“<br />
improvement, the company abides by<br />
all relevant quality parameters to add<br />
value to client’s businesses through<br />
higher efficiency, greater productivity,<br />
and simultaneously lower costs.<br />
Consystent understands that no two<br />
projects are alike and they will<br />
implement adequate quality measures<br />
to meet client’s custom requirements<br />
and deliver superior services.<br />
Services Consystent Offers<br />
Consystent provides several services<br />
including Ecommerce, Document<br />
Management, Data Enhancement<br />
and Enrichment, Lead Generation,<br />
Data Entry, Customer Support,<br />
Gaming Support &Testing, Software<br />
Testing and Virtual Staffing. <strong>The</strong> core<br />
structure of Consystent is designed<br />
around the company’s position as a<br />
standard leader in providing guidance<br />
in outsourcing services for businesses.<br />
<strong>The</strong> company’s outfit presents<br />
technical expertise and a complete<br />
corporate infrastructure that includes<br />
skilled and quality trained personnel.<br />
Diligent efforts to supply the needs of<br />
global entities and corporate<br />
mainstreams are present at every phase<br />
of management. <strong>The</strong> main goal is to<br />
develop a blueprint of success for all<br />
clients serviced in an attempt to help<br />
Our mission is to lead the global<br />
BPO & KPO markets with the<br />
focus on successful business<br />
process re-engineering and<br />
management<br />
“<br />
them to achieve the maximum in their<br />
return. <strong>The</strong> services provided are all<br />
offered at an affordable rate with<br />
customized plans designed for<br />
individual businesses.<br />
Best Possible Human Resources<br />
Consystent employs only the best<br />
talents available for respective service<br />
domains and work in tandem with their<br />
clients to develop and implement<br />
crucial business strategies. Consystent<br />
Infotech provides in-depth training and<br />
helps develop new skills - so that their<br />
team-members may flourish in a<br />
performance-oriented environment and<br />
ensure total client satisfaction. <strong>The</strong><br />
company nurtures professional<br />
advancement and encourages open<br />
communication between the<br />
management and the employees in<br />
order to ensure enthusiastic team-work<br />
and great value contributions.<br />
Benefit Consystent Provide to<br />
Clients<br />
Once the team Consystent starts<br />
working with any client, they believe<br />
in taking burden off their shoulders.<br />
<strong>The</strong>y enable their clients to focus on<br />
their core business, while they handle<br />
the work delegated to them with all<br />
sincerity and focus. Consystent has<br />
created a highly transparent work<br />
environment and their team members<br />
are highly proactive. Team Consystent<br />
always believes in optimal solutions<br />
rather than a set of instructions to be<br />
followed, so they have the freedom to<br />
suggest improvements which results in<br />
higher efficiency and a better process<br />
for the team.<br />
Consystent has a well-defined, tried<br />
and tested Quality Management<br />
System which enables their Project and<br />
Delivery Management to be highly<br />
efficient. <strong>The</strong>ir clients are very<br />
appreciative of their approach and<br />
delivery process as it creates value for<br />
them and hence they consider them as<br />
their Value-Partners.<br />
Future Perspective<br />
<strong>The</strong>y are a data-driven organization<br />
and as this is a Data-driven economy,<br />
they feel that Consystent Infotech is<br />
heading in the right direction. <strong>The</strong>y<br />
work extensively in the eCommerce<br />
arena and this is a domain with a lot of<br />
opportunities. <strong>The</strong>y also handle a lot of<br />
back-office activities and this is not<br />
limited to any domain as every<br />
industry needs back-office support.<br />
Consystent has a huge requirement to<br />
address and the need for growth is<br />
what excites them.<br />
21<br />
JULY <strong>2016</strong> |
CXO Standpoint<br />
RFID -<br />
<strong>The</strong> Next<br />
Big Thing<br />
22<br />
T<br />
he Need and Benefits of RFID<br />
RFID is among the niche technology innovation by<br />
mankind that comes with a bouquet of advantages which<br />
helps in reducing the generic challenges faced by<br />
organization resulting from long time consuming process,<br />
Identified /Unidentified Human Error, Tracking and<br />
Tracing, Pilferage, Counterfeiting, and absence of<br />
transparency. As an Industry, we all work for deadlines and<br />
any discrepancies arising out it is a cost to the organization,<br />
this cost indirectly affects the profits /margins of the<br />
business.<br />
<strong>The</strong> benefits of this technology can be seen in the form of<br />
better transparency in the system, real time information<br />
updates which helps in quick decision making, Better<br />
accountability, Elimination of Human errors, resulting in<br />
better profit margins and high compliance levels.<br />
<strong>The</strong>se days applications of RF technology can be referred to<br />
in our day to day life like Metro transport smart Card,<br />
automatic pass system at toll gates, wristbands worn by<br />
staff at petrol pumps, windshield tags on new 4 wheelers,<br />
keyless entry in vehicles, cashless cards at food court in<br />
malls etc.<br />
Revolutionizing IoT with RFID<br />
<strong>The</strong> power of RFID is even more evident when we look at<br />
emerging opportunities for RFID in the Internet of Things<br />
(IoT) landscape. <strong>The</strong> number and range of IoT applications<br />
that can be envisioned with RFID devices are tremendous.<br />
<strong>The</strong> inherent value of RFID lies in enabling “things” to<br />
report data in real time for faster, quicker, more interactive<br />
decisions both at the industrial level and increasingly at the<br />
consumer level.<br />
One of such examples in everyday life is automated home,<br />
where people can interact with everyday devices in their<br />
homes. This vision of the future sees appliances such as<br />
refrigerators being aware of their ‘state’, and knowing when<br />
to order and replenish groceries; electronics such as<br />
lighting, music and TV automatically tuning to individual<br />
preferences, which can be managed by presence (proximity<br />
to RF-enabled device), by time or by sensory input; access<br />
solutions, whether logical ones for Wi-Fi user authorization,<br />
or hands-free operation of doors and windows.... the<br />
possibilities are truly endless.<br />
JULY <strong>2016</strong> |
CXO Standpoint<br />
In the Race to Win<br />
<strong>The</strong> global RFID market is highly<br />
competitive with the presence of<br />
well-established global market<br />
participants. <strong>Companies</strong> like Alien<br />
Technology, CAEN RFID, Impinj,<br />
Invengo, Motorola, Convergence<br />
Systems etc which acts on a macro<br />
level followed by Asian players like<br />
BCIL, Honeywell, Eco Tracksys, 3M<br />
etc dealing in multiple RFID related<br />
domains at micro level.<br />
<strong>The</strong>re is a tremendous demand for<br />
customized solutions like Library<br />
Management, Campus Automation,<br />
Vehicle Tracking, Asset<br />
Management, Industrial Automation<br />
and Laundry Tracking etc and each<br />
vendor aims to provide a unique<br />
package of innovative and cost<br />
effective RFID solutions to its clients<br />
where ‘identification’,<br />
‘authentication’ and ‘automation’ are<br />
of prime concern. <strong>The</strong> deployed<br />
solutions helps the companies realize<br />
their hidden and invisible operational<br />
inefficiencies and thus makes the<br />
system more efficient with reduced<br />
wastage and costs. Data Analytics is<br />
further used to analyze the data<br />
collected through deployment of<br />
RFID solutions which in turn help<br />
the companies to take strategic<br />
decisions at the right time.<br />
Mr. Nishant Kumar Dean<br />
Founder and CTO<br />
Trends and Challenges<br />
One of the biggest challenges in this<br />
Industry is the lack of awareness<br />
amongst its users. RFID components<br />
which are generally exported from<br />
European and Asian markets are a bit<br />
more costly than their traditional<br />
counterparts like Barcode, EM and<br />
23<br />
JULY <strong>2016</strong> |
CXO Standpoint<br />
EAS which makes it difficult for<br />
medium and small scale organizations<br />
to adopt and migrate to RFID<br />
technology. However RFID will<br />
continue to grow in its established<br />
niche where barcode and other optical<br />
technologies are not effective. It is<br />
expected that within a time spam of<br />
next 3-5 years the cost of RFID<br />
Readers and tags will fall enough to<br />
allow the market to adapt it at a<br />
massive level and thus give a boost to<br />
the existing and new vendors in the<br />
market.<br />
Government of various countries suck<br />
US, UK and China have mandate use<br />
of RFID for projects related to citizen<br />
identification and counterfeiting. Such<br />
policies have fuelled the growth of<br />
RFID market globally.<br />
<strong>The</strong>re has been a 30-35% increase in<br />
government initiatives towards<br />
adaption of RFID Technology in<br />
e - governance, security enhancements<br />
and industrial automation during the<br />
last 2 years. Domains like education,<br />
power and energy, oil and gas,<br />
Defense, mining and natural resources,<br />
transportation and logistics have<br />
received major adaptions and funding<br />
for automation throughout its value<br />
chain.<br />
Mr. Somya Jayaswal<br />
Co-founder and CEO<br />
24<br />
<strong>The</strong> RFID market size in 2015 was $<br />
<strong>10</strong> billion is expected to cross $ 25<br />
billion by 2020. Of this total market<br />
size, the RFID Tags are expected to<br />
contribute to a little more than half of<br />
the value of the total RFID market. <strong>The</strong><br />
tag market will grow at a CAGR of<br />
23% followed by the reader segment<br />
growing at 20.9%.<br />
While US still leads and contributes to<br />
more than half of the RFID Market<br />
size, Asia Pacific and Middle East will<br />
be the next hot spot for the industry on<br />
account of rapid growth and<br />
development initiatives by the private<br />
and the government. With <strong>10</strong>0 smart<br />
cities project announced by<br />
government of India, the scope for<br />
expansion and growth becomes huge in<br />
this domain for Indian players. RFID<br />
shall continue to be a niche market for<br />
its vendors and each will thrive to<br />
make smarter industries with focus on<br />
manufacturing, education, retail,<br />
transport and healthcare.<br />
JULY <strong>2016</strong> |
<strong>10</strong><br />
THE<br />
MOST VALUABLE<br />
OUTSOURCING<br />
COMPANIES <strong>2016</strong><br />
Intero Solutions:<br />
Human Resource Management at Ease<br />
Whatever be the nature of<br />
business, both SMEs<br />
and big players<br />
understand the gravity of<br />
outsourcing payroll system as it<br />
helps in cost saving, less capital<br />
investment, ease, flexibility and<br />
ability to track cost. But these<br />
benefits come with a downside<br />
attached to it, as the companies face<br />
trouble in giving complete control<br />
and passing sensitive company<br />
information. Eliminating this<br />
challenge in 2008, Intero Solutions<br />
Private Limited was born.<br />
26<br />
Inception Story of Intero<br />
Solutions<br />
What started as a four people<br />
company has grown profoundly in 8<br />
years and today boasts of having a<br />
strong team of over <strong>10</strong>0<br />
professionals and specialist<br />
compliance officers across India<br />
who are experts in dealing legal<br />
issues associated with different<br />
companies and their employees. Key<br />
values that helped Intero Solutions<br />
to overcome the roadblocks during<br />
the establishment were<br />
Perseverance, Knowledge,<br />
Dedication and Transparency to<br />
their clients.<br />
Headquartered in New Delhi, the<br />
company has spread their wings in<br />
more than 15 cities with regional<br />
offices in Delhi, Mumbai, Kolkata,<br />
Ahmedabad, and Bangalore. Recently,<br />
the company has opened its associate<br />
Nitin Khandelwal<br />
CEO<br />
office in Dubai (UAE).<br />
Intero Solutions’ Services<br />
Intero Solutions provides end-to-end<br />
outsourcing solutions and technology<br />
management with services extending<br />
from Payroll and HR Compliance<br />
services to handling complete Human<br />
Resource services and Human<br />
Resource Information System for<br />
companies operational in different<br />
fields. Apart from these, Intero<br />
Solutions offers customized Third<br />
Party (Off-roll) payroll solutions,<br />
salary disbursement support and labour<br />
law expertise amongst others. <strong>The</strong>y are<br />
capable to take operations and<br />
management of Payroll Services, HR<br />
JULY <strong>2016</strong> |
<strong>10</strong><br />
THE<br />
MOST VALUABLE<br />
OUTSOURCING<br />
COMPANIES <strong>2016</strong><br />
with Statutory Compliance for<br />
companies and organizations operating<br />
in different fields.<br />
Artisan behind Intero Solutions<br />
Nitin Khandelwal, CEO at Intero<br />
Solutions Private Limited has more<br />
than <strong>10</strong> years of experience with<br />
leading companies like Apollo, Era<br />
and Aurum. He has specialization in<br />
Human Resource functions, Taxation<br />
and other statutory compliances of the<br />
“<br />
committed service offerings tailored<br />
for diverse business needs as per the<br />
demand of industries. Intero Solutions<br />
provides integrated solutions for all<br />
manpower and management<br />
interrelated departments of an<br />
organization with separate reporting<br />
system for each division along with<br />
other required details as per the need of<br />
the clients.<br />
Straightway, they provide 50%<br />
We offer 50% reduction<br />
in HR and Accounting<br />
costs to clients<br />
employees. Nitin heads the payroll<br />
outsourcing vertical of the company.<br />
According to Nitin, “Our know-how<br />
basically lies in understanding HR<br />
functions for industries operating in<br />
Start-ups, Hotels, Infrastructure, IT,<br />
ITES, Construction, Manufacturing,<br />
Automobile and Retail sector. We<br />
understand the fundamentals of<br />
operating HR activities and focus that<br />
our services become an extension to<br />
our clients existing business functions.<br />
Our offerings are tailored for the<br />
industry needs and we provide cost<br />
effective services with state-of-the-artfacilities<br />
with best IT and security<br />
infrastructure.”<br />
Intero Solutions’ Uniqueness<br />
With the expertise and experience in<br />
Payroll and other outsourcing<br />
management, they have successfully<br />
created a unique space in the<br />
outsourcing industry to provide a<br />
“<br />
reduction of corporates cost of<br />
handling HR functions. Intero<br />
Solutions claim <strong>10</strong>0% employee<br />
satisfaction ratio of their clients and<br />
strive to build their infrastructure to<br />
compare with the best in the world.<br />
Intero Solutions has a team of expertise<br />
and specialist compliance officers who<br />
are experienced to deal with the legal<br />
issues associated with different<br />
companies. <strong>The</strong>ir mission is to provide<br />
a smooth business process outsourcing<br />
services delivered with a competitive<br />
advantage to facilitate the manpower<br />
and accounting management with the<br />
improved efficiency and productivity<br />
of each client.<br />
Intero Solutions & their Clients<br />
Being open and flexible to all kinds of<br />
reporting, which the clients need in a<br />
regular and irregular manner, the<br />
company works on a sole mission of<br />
providing smooth outsourcing services<br />
with focus on offering cost effective<br />
and time efficient HR solutions. <strong>The</strong>y<br />
understand the client’s requirement to<br />
work in their payroll schedule and help<br />
them in reduction of HR cost along<br />
with other statutory challenges. Intero<br />
Solutions provides consistency in HR<br />
data flow as well as promptness.<br />
While many don’t outsource their HR<br />
functionality due to fear for their data<br />
security, Intero Solutions nullifies this<br />
fact by following strict policies to deal<br />
with data management and follow the<br />
highest standards of data<br />
confidentiality and integrity. <strong>The</strong><br />
company has positioned themselves as<br />
a guardian angel of their clients, so that<br />
even in their absence the clients can<br />
feel their presence.<br />
Also, being a part and parcel of their<br />
clients HR department, the<br />
management without fail interacts with<br />
their clients on a day to day basis. As<br />
having the right partner to implement<br />
the correct Human Resource solutions<br />
to businesses is crucial to run day-today<br />
business, Intero Solutions provide<br />
customized solutions specifically<br />
tailored to meet the needs of the clients<br />
by stepping into their shoes.<br />
Future Perspective of Intero<br />
Solutions<br />
<strong>The</strong> company and its subsidiaries takes<br />
pride in their clients such as operating<br />
in service and manufacturing sectors<br />
and also have an international alliance<br />
with Procorre Consulting SA,<br />
Switzerland. With a mission to provide<br />
a smooth business process outsourcing<br />
services, the company aspires to have<br />
alliance with other companies in India<br />
and abroad so that they can increase<br />
their resources and grow in multiple<br />
manners.<br />
27<br />
JULY <strong>2016</strong> |
<strong>10</strong><br />
THE<br />
MOST VALUABLE<br />
OUTSOURCING<br />
COMPANIES <strong>2016</strong><br />
Marconix Sales and Marketing:<br />
Mapping Your Outsourced Marketing<br />
and Sales Journey<br />
Marketing Process<br />
<strong>Outsourcing</strong> (MPO) is<br />
generating quite a lot of<br />
buzz these days. For any business,<br />
the sales and marketing factor of<br />
their product or services remains as<br />
the key to success. So how dynamic<br />
is your current marketing team?<br />
Today many companies are learning<br />
that outsourcing sales and marketing<br />
responsibilities can be a good idea.<br />
If an enterprise is great at creating<br />
products, then the focus should be<br />
on that and let experts in their<br />
respective fields come in and<br />
execute other business functions.<br />
28<br />
With a vision of providing a range<br />
of highly customized solutions for<br />
businesses, Marconix Sales and<br />
Marketing Pvt. Ltd. is one such<br />
organization that believes in the<br />
need for exponential evolution as a<br />
means to survive and grow. “Often<br />
start-ups or brands suffer in the<br />
market due to lack of sales<br />
experience, knowledge and latest<br />
market updates. To bridge the gap,<br />
we cater their complete sales and<br />
marketing needs i.e. we act as their<br />
extended sales department,” Mitesh<br />
Gandhi, CEO, Marconix Sales and<br />
Marketing.<br />
Mitesh Gandhi<br />
Founder & CEO<br />
JULY <strong>2016</strong> |
<strong>10</strong><br />
THE<br />
MOST VALUABLE<br />
OUTSOURCING<br />
COMPANIES <strong>2016</strong><br />
<strong>The</strong> company help clients to deliver<br />
their sales messages to customers using<br />
well tested promotional channels that<br />
work better and cost less than ads.<br />
“We do this by sending sales message<br />
through promotional channels that are<br />
more in line with the way customers<br />
absorb information,” he adds.<br />
One Team - One Goal: Teaching<br />
Customers to Buy Your Products<br />
“<br />
highlights. He further adds brand<br />
credibility building and talent retention<br />
as the other key points.<br />
Marconix’s uniqueness stands in its<br />
ability to provide strategic multichannel<br />
marketing and sales model to<br />
fit unique business needs. “Having real<br />
marketing professionals working for<br />
your company allows you to see for<br />
yourself what can truly be<br />
Ready to stop wasting<br />
money on “great ads”<br />
and start building<br />
great experiences<br />
Marconix believes in offering end-toend<br />
integrated marketing services to<br />
deliver the actual results.<br />
“We start from a strategic planning,<br />
idea generation, market identification,<br />
and strategy building. We develop and<br />
deploy an expert team to take care of<br />
the entire process. Finally, based on the<br />
market condition and client’s target<br />
revenue, we fix up the sales structure,”<br />
states Mitesh.<br />
<strong>The</strong>ir clientele list includes name from<br />
well settled start ups to big brands such<br />
as Mahindra Comviva, Kurlon, Carrier<br />
Midea, Godrej, GOIBIBO, Flipkart,<br />
Sobha Developers, Camlin Kokuyo,<br />
Daawat Basmati, Hitachi, Soyfresh and<br />
Tanishq. Creating awareness among<br />
start-ups and brands to open its door<br />
for sales and marketing outsourcing is<br />
the biggest challenge that Mitesh<br />
“<br />
accomplished. In addition, we work<br />
towards our client’s target numbers on<br />
retention model with <strong>10</strong>0 percent<br />
commitment towards growth and sales<br />
outcome,” asserts Mitesh.<br />
Five Reasons to Choose Marconix<br />
1.End-to end sales services to achieve<br />
the actual results<br />
2.Marketing as a service<br />
3.Competitive data reporting system<br />
to maximize sales and campaign<br />
potential<br />
4.Integration of field-, phone- and<br />
digital- based marketing & sales<br />
campaigns in many industry<br />
verticals.<br />
5.Scalability and Flexibility<br />
If you’re a start-up, small business, or<br />
an organization focused on other<br />
growth initiatives such as product or<br />
service, bringing your marketing<br />
efforts to Marconix Sales and<br />
Marketing, which can effectively<br />
strategize and execute across multiple<br />
marketing channels could be the key to<br />
success.<br />
On Marconix’s future vision, Mitesh<br />
adds, “We have our presence in all<br />
over India. We are planning to have an<br />
incubator kind of service where we<br />
will provide end-to-end guidance-from<br />
seeding to development and funding to<br />
market growth. In other words, turning<br />
visions into realities.”<br />
After successfully venturing into<br />
offline sales and marketing space now<br />
company is also started its digital arm,<br />
and focusing to provide the same high<br />
standard of service and commitment to<br />
its clients, which Marconix has<br />
benchmarked in last 6 years.<br />
With headquarter in Bangalore and<br />
other 5 branches in Pune, Mumbai,<br />
Delhi, Ranchi and Guwahati Marconix<br />
Sales and Marketing Pvt. Ltd. built a<br />
vast capacity to support the business of<br />
any nature and of any magnitude.<br />
Under its further expansion plan<br />
Marconix Sales and Marketing Pvt.<br />
Ltd. will be entering into international<br />
market and planning to open its first<br />
oversees office in Singapore by end of<br />
current fiscal year.<br />
29<br />
JULY <strong>2016</strong> |
<strong>10</strong><br />
THE<br />
MOST VALUABLE<br />
OUTSOURCING<br />
COMPANIES <strong>2016</strong><br />
Open Mind:<br />
<strong>Outsourcing</strong> Solution to All Knowledge Processing Needs<br />
As the knowledge powered<br />
economy is taking over the<br />
old-world businesses, there<br />
is an acute shortage of people who<br />
can understand brand new models<br />
and business ideas, and provide<br />
support in explaining them to users<br />
and prospects. This is the precise<br />
space Open Mind Services Limited<br />
fits in like a T. Open Mind delivers<br />
excellence in outsourcing services<br />
like Remote Patient Monitoring as<br />
part of Tele Health, Appointment<br />
Management Services, HR Help<br />
Desk, HR Shared Services and<br />
Customer and Vendor Helplines<br />
for consumer-centric businesses.<br />
Artisan behind Open Mind<br />
<strong>The</strong> dynamic and self-motivated<br />
entrepreneur Naveen Gulati, CEO<br />
of Open Mind Services Limited is<br />
the force behind inspiring the Open<br />
Mind team to challenge themselves<br />
and exceed their potential. Rising<br />
from the very bottom, he is well<br />
aware of the pitfalls and regularly<br />
injects his experienced advice that is<br />
helping the company to succeed<br />
since 2003.<br />
Naveen Gulati<br />
CEO<br />
30<br />
Naveen’s experience and knowledge<br />
of BPO/Call center technology and<br />
Process development techniques have<br />
seen him successfully installing and<br />
operating many BPO/KPO’s from<br />
scratch to seamless functioning.<br />
Naveen is a quick thinker, but<br />
measured decision taker. His dexterity<br />
in combining resources, technology<br />
and service offerings has seen a small<br />
BPO, Silver Lining, established in<br />
2003, flourish into a strong Public<br />
Limited Firm, Open Mind Services<br />
Limited, with a well-established<br />
reputation in the fields of Help Desk<br />
Services, Patient Relationship<br />
Management, Healthcare Helpdesks,<br />
HR Shared Services related KPO’s and<br />
JULY <strong>2016</strong> |
<strong>10</strong><br />
THE<br />
MOST VALUABLE<br />
OUTSOURCING<br />
COMPANIES <strong>2016</strong><br />
BPO Consultancy.<br />
Naveen Gulati was awarded with<br />
several awards including 30 <strong>Most</strong><br />
Talented Leaders in <strong>Outsourcing</strong><br />
Industry 2014, 20 <strong>Most</strong> promising HR<br />
<strong>Outsourcing</strong> <strong>Companies</strong> 2015, 20<br />
most promising Call Center Solutions<br />
provider <strong>2016</strong> and was also felicitated<br />
by XLRI Jamshedpur for being<br />
<strong>Success</strong>ful Entrepreneur 2015.<br />
“<br />
Key Values to Overcome the<br />
Roadblocks<br />
Challenges are the milestones on the<br />
road to success. Being an outsourcing<br />
company, the horizon ahead will<br />
always remain crystal clear: Open<br />
Mind has to put customers first. Team<br />
at Open Mind believes in the<br />
philosophy of working for their clients,<br />
looking out for their pain areas and<br />
working out an appropriate solution for<br />
them.<br />
Services Open Mind Offers<br />
Open Mind offer core services to help<br />
organizations work better and profit<br />
more. <strong>The</strong>y offer Tele Health<br />
Services, which are designed to make<br />
certain that patients (customers) stay<br />
happy with the medical institution. A<br />
happy customer is better than a<br />
neglected one! <strong>The</strong> health care KPO<br />
takes care of patients on specific<br />
therapies, appointment management,<br />
helping patients connect with the<br />
doctors and much more. <strong>The</strong> patient<br />
relationship helpdesk is a boon for<br />
any Healthcare Service Provider. Open<br />
Mind’s trained resources with an<br />
empathetic approach connects with the<br />
patients to help them and enhance the<br />
brand value of the Healthcare Provider.<br />
Intuitive, proactive<br />
outsourcing services that<br />
set the benchmark for<br />
other companies!<br />
“<br />
On the other spectrum, their HR<br />
services, HR Bridge is engaged in<br />
helping companies in building long<br />
term relations with its employees, the<br />
most valuable of all investments. HR<br />
Bridge connects employee with the<br />
company, dissipating all the HR related<br />
information and furthermore adds<br />
value by transferring the transactional<br />
workload of the HR managers to their<br />
trained resources.<br />
As a part of their HR services, they<br />
also offer HR Shared Services for<br />
companies who have their offices<br />
spread across various locations in<br />
India. Outsourced HR shared services<br />
from Open Mind have seen a major<br />
retail company, saves their core<br />
process areas costs in the range of 50-<br />
60%.<br />
Strategies of Open Mind<br />
At Open Mind, they have kept<br />
transparent communication and<br />
empathy in transactions first before<br />
anything else. Since their business is<br />
built to deliver values to customers and<br />
employees, nothing is better than<br />
building their culture around the same<br />
values they sell.<br />
Client’s Benefit<br />
Open Mind’s services comes with the<br />
sublime premise of bringing in savings<br />
in time and cost, and enhancing in<br />
reputation. <strong>The</strong> major benefits clients<br />
can expect while working with them is<br />
their transparent dealings without any<br />
deviled details; open solutions for open<br />
acceptance, new perspectives from<br />
their constantly learning team,<br />
significant cost and resources savings<br />
and flexibility in hiring process.<br />
Future Outlook<br />
Both, the Tele Health Sector and the<br />
HR Shared Services Sector, are still<br />
in a growing stage in India. That is<br />
what excites Open Mind the most!<br />
<strong>The</strong>y are making a positive impact on<br />
the lives of so many people that the<br />
team is excited every morning by the<br />
prospect of making a few more souls<br />
happy today. <strong>The</strong>ir excitement for the<br />
future stems from their resolve to make<br />
a perceptible impact in the HR and<br />
Healthcare Industry by bringing in<br />
more humane touch between service<br />
providers and patients.<br />
31<br />
JULY <strong>2016</strong> |
CXO Standpoint<br />
<strong>The</strong> ‘Big’ Technology Ride:<br />
What it Means for Business<br />
Transformation and the Shift!<br />
32<br />
Many times you might have<br />
heard people saying that<br />
‘Change is the ultimate law<br />
of nature, and every single thing in this<br />
world is inherently subjected to<br />
change.’ We all have to agree that<br />
technology and evolution have similar<br />
story as ‘change’, and over the period<br />
of time, technological development has<br />
mastered our human race in the most<br />
spectacular way. <strong>The</strong> scale, scope, and<br />
complexity of this change are vastsomething<br />
that is beyond and above<br />
our limitations and experience. Neither<br />
have we had a complete idea that how<br />
this change took place nor we are<br />
absolutely confident about the future<br />
progression. But one thing that is sure<br />
is its dynamic effect on the socioeconomic,<br />
cultural and industrial<br />
sphere of our society.<br />
<strong>The</strong> BIG Impact- 200 Years of<br />
Industrial Revolution:<br />
Ever since the dawn of the industrial<br />
revolution, the socio-technological<br />
paradigm in industrial structure has<br />
seen a visible shift. With each passing<br />
day, technology is becoming more and<br />
more scientific. And not just the origin<br />
is scientific in nature, but also the<br />
entire development process and<br />
fundamental idea and knowledge<br />
behind the technology has an<br />
experimental touch. So whether it is<br />
about the discovery of artificial<br />
intelligence or the advent of<br />
superconducting material, every story<br />
has similar components like<br />
technological invention, extraordinary<br />
application, super material and<br />
advanced economy.<br />
Three factors that have<br />
extraordinarily supported the<br />
technological shift:<br />
•Speed: <strong>The</strong> pace with which the<br />
technology is advancing is<br />
phenomenal. In comparison to the<br />
previous stages, the latest evolution is<br />
at an exponential pace.<br />
•Scope: As technology is connecting<br />
billions of people through smart<br />
devices at unprecedented power and<br />
storage options, the scope is unlimited.<br />
•System and its impact: <strong>The</strong> emerging<br />
technology thrives on innovation<br />
system, and the impact is ever<br />
promising.<br />
Emerging Technologies in Recent<br />
Times:<br />
<strong>The</strong> technological breakthrough in<br />
domains like artificial intelligence,<br />
robotics, IoT (internet of things), 3-D<br />
printing, nanotechnology,<br />
biotechnology, quantum computing,<br />
etc. is magnificent. As we find<br />
ourselves surrounded amidst artificial<br />
intelligence (such as in automobiles<br />
and virtual assistance), we are simply<br />
blown away by the way computing is<br />
riding the technology drive. It is the<br />
power of computing that makes the<br />
vast amount of data available to the<br />
user over the cloud- from the use of<br />
new software to the discovery of drugs;<br />
the advancement of technology drives<br />
every single sphere. We can see how<br />
the digital technology is interacting<br />
with the biological domain every day<br />
to give rise to some new heights of<br />
innovation. <strong>The</strong> professional domains<br />
are combined as the roles of engineers,<br />
designers, architects and conceptual<br />
thinkers are collective.<br />
Perks of Technological<br />
Advancement:<br />
•Technological advancement has<br />
paved way to higher income levels.<br />
With the rise in global revenue, the<br />
GDP of nations are improving, and as<br />
people are able to earn more, it is<br />
developing their buying behavior and<br />
socio-economic culture.<br />
•Technology is becoming a synonym to<br />
comfort. It has raised the ‘Quality of<br />
Living’ As people are able to live a<br />
comfortable life, there is higher<br />
contentment and satisfaction. <strong>The</strong><br />
world is becoming a happier place.<br />
•Technology is improving our<br />
efficiency levels. It is making the<br />
world a ‘preferable’ space to live and<br />
more than that; it is developing our cult<br />
zeal for competition.<br />
•With integrated technologies, we now<br />
understand the power of collective<br />
comfort. For instance, if you have a<br />
JULY <strong>2016</strong> |
CXO Standpoint<br />
Mr. Paramjit Anand<br />
Executive Director<br />
Acreaty<br />
smartphone, then you can use it for multiple purposes like<br />
calling, messaging, browsing, filming, booking a cab,<br />
watching a movie, listening music, making quick payments,<br />
etc.<br />
•Technology has rationally dropped the cost of<br />
transportation and communication. <strong>The</strong> global supply chain<br />
is as lucrative as ever. Economic growth is ever rising, and<br />
the cost of the trade is diminishing.<br />
How IT Businesses/ Start-ups can take benefits<br />
•Don’t scrimp on technology- it is a tool to improve the<br />
productivity and communication channels of your<br />
business.<br />
•Manage and know your online data with the help of<br />
analytics. It’s insightful.<br />
•Embrace cloud technology to modify your data space and<br />
utility.<br />
•Make your business contactable through mobile<br />
friendliness.<br />
•If you are planning to go online with your business, make<br />
network security a major concern.<br />
•Research for the best Social Media options for a winning<br />
digital presence.<br />
•Introduce innovation through BYOD (bring your own<br />
device) concept to employees.<br />
About Mr. Paramjit Anand<br />
Mr. Paramjit Anand is the Executive Director at Acreaty<br />
since 2001, a leading global management consulting firm<br />
with the core set of offerings including Business Strategies,<br />
Process and People <strong>Outsourcing</strong>, complete HR solutions,<br />
Training & ITES. Acreaty emerged as a key market player<br />
in the past decade and has strongly positioned worldwide<br />
with an extensive geographical footprint across India, USA,<br />
UAE & Ghana. Mr. Anand is a professional & an<br />
entrepreneur with over 20 years of experience, including<br />
general management of small to large size organizations;<br />
corporate development, business operations, complete HR<br />
operations, product marketing, and strategy across the<br />
globe.<br />
33<br />
JULY <strong>2016</strong> |
Chalk Talk<br />
Will <strong>Outsourcing</strong> Continue to Grow<br />
in the Coming Years?<br />
In the early 90s, outsourcing<br />
started as a revolutionary<br />
phenomenon of propelling<br />
unskilled work from developed<br />
countries to developing countries, has<br />
adept prodigious growth over the past<br />
<strong>10</strong> years.<br />
Today, after more than a decade of<br />
outsourcing, the triumph of<br />
outsourcing is being catechized. Now,<br />
the question arises will outsourcing<br />
continue to flourish or be curtailed by<br />
force in the coming years? Also, will<br />
the advantages of outsourcing become<br />
overshadowed by governmental<br />
pressures and rising offshore<br />
outsourcing costs?<br />
Industry specialists, who have been<br />
scrutinizing the pros and cons of<br />
outsourcing, perceive that the future of<br />
outsourcing will perpetuate to remain<br />
secure particularly due to several<br />
benefits that outsourcing brings both to<br />
the offshore provider and the buyer.<br />
<strong>The</strong> benefits of outsourcing are<br />
manifold - the most important being<br />
cost-effectiveness and better<br />
infrastructure and this has led to its<br />
sustained growth.<br />
Cost Savings Will Continue To Be an<br />
Advantage<br />
In the early years, one of the major<br />
advantages of outsourcing was the<br />
mammoth difference in cost.<br />
Organizations were able to curtail their<br />
overall outlay considerably by paying<br />
less than half the wonted amount in<br />
salaries to their offshore outsourcing<br />
partners.<br />
Few years back several outsourcing<br />
specialists prognosticated that cost<br />
savings would no longer be the major<br />
advantage of outsourcing due to the<br />
increasing cost of living and<br />
technological advances. But the<br />
monetary woe brought on by the year<br />
2008 to 2009 pecuniary crises has<br />
made the whole notion of cost saving<br />
even more important. With the<br />
economic recovery still unsure cost<br />
saving remains the prime reason for<br />
outsourcing to India?<br />
Core Business Activities Will Be<br />
More Focused<br />
Upcoming trends in outsourcing points<br />
to the vital change of focus from the<br />
outsourcing of non-core services to the<br />
core business functions. <strong>Most</strong><br />
businesses, with a remarkable number<br />
34<br />
JULY <strong>2016</strong> |
Chalk Talk<br />
of SMEs, consider fully outsourcing their IT department,<br />
not only to save money, but also to gain better qualified and<br />
skilled experts to generate high quality solutions.<br />
In India, especially IT outsourcing, is on the mount due to<br />
the profusion of experienced professionals who have the<br />
methodologies, resources and skills taking to create highgrade<br />
results.<br />
Benefits of <strong>Outsourcing</strong> Smaller Projects<br />
<strong>The</strong> future of outsourcing will be observing rise in the<br />
outsourcing of smaller projects. Although bigger<br />
organizations will continue to outsource huge projects to<br />
prime service providers, there will be an expansion in<br />
smaller buyers, looking for pliable and specialized smaller<br />
providers to support them in realizing newer business ideas.<br />
This advantage of outsourcing will be more relevant to<br />
entrepreneurs, who spent several years observing from the<br />
sidelines and those who want to benefit from the<br />
outsourcing action.<br />
<strong>Outsourcing</strong> of smaller projects will succor companies,<br />
specifically those looking outsourcing as a way to resurrect<br />
their businesses as the economy rebounds. <strong>Outsourcing</strong> to<br />
India will also continue to grow due to a gush in smaller IT<br />
service deals from initial buyers.<br />
Exponentially <strong>Outsourcing</strong> and Cloud Sourcing Will<br />
Grow and Merge<br />
Industry specialists who have been noticing the advantages<br />
of outsourcing and cloud sourcing prognosticating that<br />
cloud sourcing will shortly merge with the existing<br />
outsourcing market and give better opportunities for the<br />
whole outsourcing industry. In general, businesses are<br />
pushing towards cloud solutions for various reasons like,<br />
scalability, pliability and cost savings, outsourced IT<br />
services will necessitate for exodus of existing<br />
infrastructure and services for making them cloud enabled.<br />
This prime advantage of outsourcing will be convenient for<br />
infrastructures supported by cloud resources as well as<br />
other small outsourcing providers.<br />
Furthermore, outsourcing is awaited to increase drastically<br />
in the coming years. It is just because globalization which<br />
inevitably links the world’s economies leaving no room for<br />
individualism. Organizations will not be able to meet<br />
several challenges; they come-up with relying<br />
independently on their own internal resources but will have<br />
to look further for more cost-competitive and reliable<br />
sources. And this is where outsourcing and various profits it<br />
brings with plays an extremely valuable role.<br />
35<br />
JULY <strong>2016</strong> |
<strong>10</strong><br />
THE<br />
MOST VALUABLE<br />
OUTSOURCING<br />
COMPANIES <strong>2016</strong><br />
Sun Dew Solutions:<br />
Driving Innovation in Business!<br />
Agood way to avoid any<br />
out-of-control business<br />
situations or to entrust<br />
business processes for efficient<br />
outcomes, one can focus on<br />
Business <strong>Outsourcing</strong>. Whether it is<br />
managing your accounting process,<br />
setting up marketing strategies,<br />
transaction processing, IT<br />
management or inventory<br />
management, it is always better to<br />
hire a professional third-party<br />
company to get better business<br />
output.<br />
36<br />
Inception Story of Sun Dew<br />
Solutions<br />
Sun Dew Solutions formally kick<br />
started its journey with a small team<br />
of 3 people in 2007 to establish their<br />
existence in this global marketplace.<br />
Although the initial years were<br />
extremely tough, it taught hard<br />
lessons of entrepreneurship that<br />
slowly made the dreams of Sarbajit<br />
Das, Founder & CEO become<br />
stronger than ever. <strong>The</strong> more the<br />
failures came, more the<br />
determination got set in him. <strong>The</strong><br />
challenge was ultimately to<br />
overcome all the difficulties and<br />
spread the wings someday. It was<br />
definitely not an easy path, but the<br />
journey gave a lot of learning<br />
experiences throughout and made<br />
Sarbajit stronger as a person and as an<br />
entrepreneur.<br />
6 years later in June 2013, Sun Dew<br />
Solutions was incorporated as a Pvt.<br />
Ltd. company and the organization<br />
Sarbajit Das<br />
Founder & CEO<br />
began a new journey all together.<br />
Riding on a huge market experience of<br />
last few years, the organization was reenergized<br />
with renewed passion,<br />
ambition and new horizons to grow.<br />
As on date, Sun Dew Solutions Pvt.<br />
Ltd. feels proud to have worked with<br />
160+ clients across 18+ countries,<br />
delivered more than 650+ projects<br />
comprising Websites, E-Commerce<br />
Portals, Business Process Automation<br />
Applications, Mobile Applications, BI<br />
& Predictive Analytics solutions and<br />
various product developments.<br />
JULY <strong>2016</strong> |
<strong>10</strong><br />
THE<br />
MOST VALUABLE<br />
OUTSOURCING<br />
COMPANIES <strong>2016</strong><br />
Services Sun Dew Solutions Offers<br />
Sun Dew Solutions Pvt. Ltd. is<br />
primarily software development and<br />
technology consulting company,<br />
offering the following services<br />
categorized under two broad sections:<br />
Business Services Vertical:<br />
1. Custom Application Development<br />
2. Enterprise E-commerce<br />
3. Enterprise SMAC (Social Mobile<br />
“<br />
innovation, creativity, passion and<br />
precision which helps them to achieve<br />
excellence all the time.<br />
<strong>The</strong> big differentiator against the<br />
competitors over the years has been the<br />
Value Add that Sun Dew Solutions<br />
have provided in every engagement till<br />
date. Sun Dew Solutions owns their<br />
customer’s objective of any initiative<br />
that they might take and strive to<br />
achieve the same through thick and<br />
Our DNA stands for Lean<br />
Methodology, Quality Assurance,<br />
Process Driven Approach,<br />
High Customer Satisfaction<br />
and step by step growth<br />
Analytics Cloud) Solutions<br />
4. Mobile Application Development in<br />
Android and iOS Platforms<br />
5. Business Intelligence and Predictive<br />
Analytics<br />
6. Enterprise Web Development<br />
7. Bespoke Product Development<br />
Consulting Services Vertical:<br />
1. Staff Augmentation<br />
2. Business Process Consulting<br />
Drivers of Sun Dew Solutions<br />
As an organization, they DREAM BIG<br />
to ACHIEVE BIG! <strong>The</strong> DNA of Sun<br />
Dew Solutions gets reflected in every<br />
sphere of their organization, be that in<br />
the work they produce, the quality of<br />
people they have in the team, the types<br />
of projects they commit and engage<br />
with and also the work atmosphere<br />
within their organization - it inspires<br />
“<br />
thin with them. <strong>The</strong>y always follow the<br />
path of being a “Partner” to their<br />
customers rather than being just<br />
another “Vendor”.<br />
Key Values to Overcome Roadblocks<br />
<strong>The</strong> key values of Sun Dew Solutions<br />
are Honesty, Passion, Dedication and<br />
Determination to succeed against all<br />
adversities. <strong>The</strong>y have been successful<br />
in sowing the seeds of their Company<br />
Culture and DNA within each and<br />
every team member and the same gets<br />
reflected in their internal recruitment<br />
policies as well.<br />
<strong>The</strong> dreams were and will always<br />
remain BIG at Sun Dew Solutions. <strong>The</strong><br />
initial steps were indeed difficult, but<br />
unless they have faced those<br />
challenges Sun Dew Solutions could<br />
not have learned the art of combating<br />
those and reach where they are today.<br />
Relationship with Clients<br />
Sun Dew Solutions over the years have<br />
earned the faith and trust of each and<br />
every client they have worked with and<br />
thus have 95% client retention till<br />
date amidst this highly global<br />
competitive marketplace. <strong>The</strong> main<br />
USP of Sun Dew Solutions is<br />
“Customer First”. <strong>The</strong>y create<br />
relationships, nurture it and sustain<br />
them on a long term basis.<br />
Sun Dew Solutions’ Prospective<br />
Currently, Sun Dew Solutions is<br />
emerging as a promising player in the<br />
Travel Retail & the Duty Free<br />
Business Sector and is working with<br />
global brands to help them empower<br />
their IT and online presence. <strong>The</strong>y are<br />
also deeply involved with multiple<br />
diversified projects which are both<br />
technology intensive as well as<br />
business critical from other sectors<br />
involving global locations.<br />
Sun Dew Solutions has bootstrapped<br />
themselves from Zero to cross 1Cr in<br />
2015-<strong>2016</strong> and is striving to maintain a<br />
sustainable growth to reach their goal<br />
of 2 Million Dollars by 2019.<br />
Furthermore, Sun Dew Solutions are<br />
seeing areas of Africa, East Asia and<br />
the Middle East growing from strength<br />
to strength and having a huge demand<br />
in the type of services they provide.<br />
<strong>The</strong>y also see a massive opportunity as<br />
a company in the vertical of Business<br />
Intelligence and Analytics in the<br />
coming years. Additionally, IoT is<br />
another vertical that excites them to<br />
work in, especially technology that<br />
involves wearable devices.<br />
37<br />
JULY <strong>2016</strong> |
<strong>10</strong><br />
THE<br />
MOST VALUABLE<br />
OUTSOURCING<br />
COMPANIES <strong>2016</strong><br />
Web Research Services:<br />
Online Marketing Experts<br />
This company is certainly the<br />
answer when thinking about<br />
comprehensively marketing<br />
your business online that will ensure<br />
increased traffic, increased site<br />
conversion, pre-selling your<br />
products or services and managing<br />
online relations. Web Research<br />
Services has proven online<br />
marketing strategies that guarantee<br />
to give these desired results as they<br />
specialize in digital marketing<br />
services that will help you relax<br />
while you watch your online sales<br />
soar.<br />
38<br />
Pioneer behind Web Research<br />
Services<br />
Siddharth Samel, Founder<br />
Director & Chief Marketing<br />
Strategist is a serial entrepreneur.<br />
He is qualified in PGDBA and<br />
Masters in Marketing Management<br />
from Pune University. Siddharth is<br />
certified as ‘Marketing Strategist’<br />
from United Kingdom. He started<br />
his venture in 2004 with Web<br />
Research Services and then later<br />
diversified into other streams. He is<br />
also a guide, consultant, business<br />
trainer, and mentor to over 35,000<br />
people globally. Siddharth started<br />
doing business at a young age and<br />
now has an experience of over 15<br />
years having built many profitable<br />
ventures.<br />
Web Research Services is a winner of<br />
‘Business & Service Excellence<br />
Awards’ in 2012 for the Best Internet<br />
Siddharth Samel<br />
Founder Director &<br />
Chief Marketing Strategist<br />
Business Marketing Company,<br />
Siddharth was awarded the title of<br />
‘Excellence Guru’ in 20<strong>10</strong> and now<br />
once again his company has earned the<br />
Title of ‘<strong>10</strong> <strong>Most</strong> <strong>Valuable</strong><br />
<strong>Outsourcing</strong> <strong>Companies</strong> <strong>2016</strong>.’<br />
Services Web Research Services<br />
Provides<br />
Web Research Services operates<br />
majorly in the US and European<br />
markets. It takes the credit of providing<br />
‘Online Business Consultancy’ to<br />
JULY <strong>2016</strong> |
<strong>10</strong><br />
THE<br />
MOST VALUABLE<br />
OUTSOURCING<br />
COMPANIES <strong>2016</strong><br />
more than 400 companies across the<br />
globe. <strong>The</strong> expertise of the company is<br />
in the areas of business consulting,<br />
digital marketing, online brand<br />
reputation management, affiliate<br />
program marketing & management,<br />
social media marketing, search engine<br />
marketing, viral marketing, digital<br />
advertising and much more.<br />
Not many Indian companies are able to<br />
retain their clients for long term<br />
without any contracts but Web<br />
“<br />
Video Streaming’. <strong>Companies</strong> in India<br />
and abroad outsource their healthcare<br />
software development requirements to<br />
DHPL.<br />
Strategies of Web Research Services<br />
Siddharth adds that there can be no<br />
better competitive strategy than<br />
winning the hearts and developing<br />
trusted relationship with the clients.<br />
WRS has gained that winning edge by<br />
delivering performance and results that<br />
We provide end-to end internet<br />
marketing services and solution<br />
giving our clients the “edge” to<br />
attain their buisness objectives<br />
Research Services boasts of retaining<br />
their overseas clients for several years<br />
together. WRS not only provide<br />
services to its clients but also trains<br />
local candidates in new age online<br />
business promotion techniques.<br />
Company’s businesses come from<br />
varied industries like Web Research<br />
Services into online business<br />
consulting, Siddharth Samel Institute<br />
of Entrepreneurship Development<br />
dedicated to creating and supporting<br />
new age entrepreneurs, Vive Institute<br />
which helps in providing education to<br />
the unqualified professionals and<br />
Doctorlogy Healthcare Pvt. Ltd.<br />
(DHPL) which is into healthcare<br />
software and mobile app development.<br />
<strong>The</strong>ir Healthcare Software<br />
development company is the first one<br />
to offer a solution of ‘Online Instant<br />
Doctor Consultation Service via Live<br />
“<br />
not only wins the customer’s trust but<br />
also develops strategic business<br />
relationship.<br />
To ensure that you are in the fast paced<br />
environment, it is important to be<br />
proactive. By habit, Web Research<br />
Services team work on a proactive<br />
basis than being reactive. This is<br />
another important aspect which helps<br />
them edge over competitors. <strong>The</strong><br />
company is proved that in the end, it is<br />
important to be really good at work<br />
and performance that no competitor<br />
can beat.<br />
Key Values to Overcome the<br />
Roadblocks<br />
Online business and digital marketing<br />
are dynamic channels. WRS has<br />
always believed in continuous learning<br />
and enhancing the customer experience<br />
to overcome the business challenges.<br />
<strong>The</strong>re were downtimes faced by WRS<br />
but their determination to give a great<br />
customer experience got them back to<br />
the upstream and also earned<br />
accolades.<br />
Siddharth says, “Regular<br />
communication with the customers is<br />
very important, especially, when the<br />
customers who outsourced the work to<br />
you, have never seen you. WRS has a<br />
policy of answering all emails in less<br />
than 24 hours and that has helped them<br />
a great deal. It really keeps the clients<br />
happy.”<br />
Commitment with Clients<br />
Clients say that WRS does not believe<br />
in sustaining the competition but they<br />
create business plans to beat the<br />
competition right in the face to create a<br />
winning edge. Web Research Service’s<br />
clients are most fascinated by their 5<br />
services which include reliable service,<br />
radiant team energy, rewarding<br />
business strategies, reporting and result<br />
generating ability.<br />
Prospective of Web Research<br />
Services<br />
Internet is an ever changing<br />
technology. On top of that, the way<br />
people do business has changed from<br />
time to time. Clubbing both, business<br />
on the internet adds to the dynamism.<br />
<strong>The</strong> team at Web Research Services<br />
loves this dynamic environment.<br />
Siddharth adds, “What is most exciting<br />
is that you are responsible for creating<br />
brands and ensuring business growth<br />
using internet media that changes<br />
every day. Internet will see many<br />
changes in the future and will even<br />
change its form. All this is so<br />
exciting!”<br />
39<br />
JULY <strong>2016</strong> |
Enterprise Mobility Challenges - IWORKTECH’s<br />
Experience While Developing Its Mobile Platform<br />
Development for Lifestyle Segment<br />
Interview with<br />
<strong>Insights</strong> <strong>Success</strong><br />
Q. How IWORKTECH has contributed for innovative<br />
technology in a current IT space?<br />
<strong>The</strong> fast pace of today’s world brings with it many<br />
distractions and less time to relax. It’s easy to forget what<br />
your body needs. Luckily, the very mobile device that<br />
sometimes acts as distractions can also be used to promote<br />
healthy living.<br />
<strong>The</strong>se mobile apps can help you track and improve your<br />
personal health metrics. <strong>The</strong> best part is that most of these<br />
can be used on the go-even when you are sleeping.<br />
IWORKTECH has developed a platform which allows one<br />
to build app on Andorid and iOS easily. <strong>The</strong> platform is<br />
developed using Xamarin.<br />
40<br />
Atul Gunjal<br />
CEO<br />
IWORKTECH<br />
Recently using this platform IWORKTECH has released an<br />
application for a lifestyle company based out of S. E. Asia.<br />
Q. What were the main considerations you kept in mind<br />
while introducing Xamarin?<br />
JULY <strong>2016</strong> |
While developing the platform IWORKTECH the major<br />
considerations were Enterprise Mobile Application, Mobile<br />
Software Development Life Cycle, Mobile testing.<br />
After a lot of research on various tools, platforms and<br />
environments available in the market, Xamarin was<br />
selected. Developing a common platform, and also<br />
releasing apps in the different domains, has helped<br />
IWORKTECH to build a mature Xamarin development<br />
unit.<br />
According to you, what are the challenges of Enterprise<br />
Mobile Application?<br />
Since the last decade Enterprise Mobile Solutions are<br />
experiencing increase in: Maturity, Security, development<br />
and testing complexity, scalability of the solution itself,<br />
Mobile Software Development Life Cycle<br />
A lot comes into play, even when you develop a small<br />
single app. In this you need to develop the application,<br />
release it in the market place, and gather users experience<br />
and response. Additionally, you need to keep on adding new<br />
features, new capabilities so that the user’s interest is<br />
maintained and you can continue to have market leadership<br />
and remain ahead of your competitors. Also there is a<br />
challenge of supporting various devices that keep on<br />
coming in the market.<br />
This life cycle needs to be supported in the mobile<br />
application. We found that Xamarin provides us an<br />
environment which is secured and can integrate with the<br />
backend system easily.<br />
Xamarin’s cross-platform development environment allows<br />
us to create rich native applications by keeping large<br />
percentage of code common. It allows us to achieve the<br />
following:<br />
Support various types of devices, Maintenance of<br />
application, Support of new release of the Oss, Response<br />
time.<br />
Mobile Enterprise Application - Requirements<br />
Q. What challenges you faced in Mobile Testing and<br />
how do you address those?<br />
With mobile quality challenges such as device<br />
fragmentation, app complexity, fast release cycles, and high<br />
mobile user expectations, it becomes very difficult to<br />
monitor the user experience and quality of a mobile app.<br />
Embracing new innovations in apps and quickly evaluating<br />
compatibility and quality requires adopting a mobile testing<br />
solution with access to the latest hardware and software<br />
from a variety of vendors. With the help of Xamarin Test<br />
Cloud we are able to address these challenges.<br />
About Atul Gunjal<br />
Atul Gunjal, CEO of IWORKTECH, Pune, India, is an<br />
alumnus from College of Engineering, Pune. Atul is a serial<br />
Entrepreneur having over two decades of rich experience in<br />
IT Industry.<br />
41<br />
JULY <strong>2016</strong> |
CXO Standpoint<br />
SOCIAL MEDIA<br />
ENGAGEMENTS:<br />
Living Up to<br />
Customer<br />
Expectations<br />
42<br />
ith 2.3 Billion active social media users across<br />
Wthe globe - according to <strong>2016</strong> social network<br />
usage report by Global Web Index - it is no<br />
surprise that social media marketing strategy has become an<br />
integral part of every organization’s marketing plan.<br />
Facebook, Twitter, YouTube, LinkedIn, Pinterest,<br />
Instagram, Tumblr, Myspace, Blogs… you name any social<br />
media channel and you will find organizations trying hard<br />
to engage with their target audience to promote their<br />
brands. Almost every day, we witness organizations’<br />
coming up with innovative marketing campaigns to engage<br />
with their target audience in order to build a strong brand<br />
presence and drive higher sales.<br />
In this age of digital connectivity, customers welcome these<br />
engagements with open arms and to some extent even with<br />
open pockets to interact with brands and drive higher sales.<br />
Hence, organizations are witnessing fair amount of success<br />
from these campaigns. However, customers’ expectations<br />
from these social media interactions are not just limited to<br />
purchase transactions. <strong>The</strong>y turn to social media channels as<br />
a means for instant resolution for the product or service<br />
problems they are facing. Customers view these social<br />
media channels in a far greater role of an instant and<br />
transparent customer service desk.<br />
Today’s generation believes in instant gratification and they<br />
expect resolution to their product/service related issues<br />
immediately. No longer are they content with the traditional<br />
channels of resolution like helplines, FAQs, or support<br />
emails. <strong>The</strong>y are not ready to put up with automated and<br />
delayed responses. Consumers are looking for immediate<br />
connect with their product/service providers and expect a<br />
more personalised resolution of their issues. Failure to<br />
respond to the customer in a TIMELY and PERSONILISED<br />
manner can be devastating for your brand and can lead to<br />
huge customer drop off.<br />
It is one thing to use social media for creating brand<br />
presence but it is altogether a different thing to use social<br />
media for customer care. Achieving this balance between<br />
Social Media Brand Awareness Engagements and Social<br />
Media Customer Care Engagements is no easy task. It<br />
requires a sound IT infrastructure in place that can share<br />
information in real-time across business units and various<br />
hierarchies in order to make quick customer facing<br />
decisions. It is this need that has led to the advent of<br />
SOCIAL ENGAGEMENT CRM.<br />
Social Engagement CRM is a powerful CRM technology<br />
that equips sales, marketing and services teams of<br />
JULY <strong>2016</strong> |
CXO Standpoint<br />
organizations were only able to<br />
get demographic insights about<br />
their customers like age,<br />
gender, geography, marital<br />
status etc. but with social<br />
analytics tool, you are exposed<br />
to a plethora of personal<br />
insights on social media. You<br />
can now get to know about<br />
your customers likes, dislikes,<br />
sentiments towards your brand.<br />
Using this information you can<br />
now customize your products<br />
and offerings as per customers’<br />
expectations and further do a<br />
personalized service delivery to<br />
convert negative sentiment to a<br />
positive one.<br />
organizations with cutting edge social tools to connect with<br />
customers as well as critics and gain insight how they really<br />
feel about your product and services. <strong>The</strong> popular tools<br />
covered within Social Engagement CRM are:<br />
• Social Listening: Social Engagement CRM allows<br />
you to harness the power of social media to identify and<br />
assess what is being said about your brand, product and/or<br />
services on the social media channels. Social Listening will<br />
enable you to spot trends, identify key influencers and<br />
receive alerts on how people feel about your business.<br />
Accordingly, one can make informed decisions and drive<br />
sales and service conversations more effectively.<br />
• Social Analytics: With Social Engagement CRM, you<br />
can gain valuable insights about your customers and target<br />
audience previously not available. Traditionally<br />
• Social Engagement: With<br />
social engagement tools,<br />
engage and interact with your<br />
customers, brand advocates and<br />
brand detractors on social<br />
media. Improve your social<br />
media presence by engaging<br />
with social communities with<br />
rich multimedia and drive endto-end<br />
customer experience by<br />
creating CRM actions from social posts. Build deeper<br />
relationships with customers by engaging with social<br />
communities on Twitter or Facebook and other popular<br />
social media channels using your corporate or personal<br />
profiles.<br />
Key Takeaway - Make sure to create the right balance<br />
between your Social Media Brand Awareness Engagements<br />
and Social Media Customer Care Engagements. This is no<br />
easy task and do not think twice before seeking external<br />
professional help to achieve this balance. At Tectura, we<br />
help organizations to build a strong Social Engagement IT<br />
infrastructure, powered by Microsoft Dynamics CRM, to<br />
create the perfect balance but at the end of the day it’s the<br />
culture within an organization which maintains this balance<br />
for the years to come.<br />
43<br />
JULY <strong>2016</strong> |
CXO Standpoint<br />
44<br />
Chetan is committed to Tectura’s<br />
drive to deliver exceptional and<br />
sustained value to the clients.<br />
Chetan joined Tectura India as<br />
Corporate Operations Director in<br />
April 2009. With an extensive and<br />
diverse experience of over 26 years<br />
in the areas of technology and<br />
consulting business, Chetan crafts<br />
Tectura’s strategy for business in<br />
India, and is the primary decision<br />
and policy-maker, setting the tone<br />
for company’s values, ethics, and<br />
culture.<br />
In this capacity, Chetan provides<br />
complete leadership on strategic<br />
and operational issues. A proven<br />
leader with deep expertise in<br />
executing on strategic global,<br />
regional, and local initiatives and<br />
goals, Chetan manages growth of<br />
Tectura India’s business,<br />
profitability, and customer<br />
satisfaction. With a passion for<br />
mentoring and coaching, Chetan<br />
builds up the path for enterprise<br />
leadership team. Chetan leads<br />
relationship management with<br />
Microsoft and various channel<br />
partners. His focus for business<br />
excellence has helped Tectura India<br />
achieve many awards from<br />
Microsoft locally and globally.<br />
Chetan holds a BE degree in<br />
Mechanical Engineering and MBA<br />
in Marketing Management from<br />
Gujrat University.<br />
Chetan Pathak<br />
Executive Vice President,<br />
Tectura India<br />
JULY <strong>2016</strong> |