Insights Success The 10 Most Valuable Outsourcing Companies 2016

The ‘Big Technology Ride:
What it Means for Business
Transformation and the Shift!
Mr. Paramjit Anand
Acreaty
RFID - The Next
Big Thing
Mr. Nishant Kumar Dean,
Mr. Somya Jayaswal
eco tracksys
Social Media Engagements:
Living Up to Customer
Expectations
Chetan Pathak
Tectura India
10
THE
MOST VALUABLE
OUTSOURCING
COMPANIES 2016
www.insightssuccess.in July 2016
The way of business solutions
Interview with
Insights Success
Enterprise Mobility
Challenges - IWORKTECH’s
Experience
Chalk Talk
Will Outsourcing
Continue to Grow
in the Coming Years?
Futurista
Future Outsourcing
Trends
Subramanyam S
Founder & CEO
Behind the Scenes
Software Outsourcing
Issues and Blunders
Ascent Consulting:
Unique HR Delivery Solutions

Editorial
utsourcing has its own influence and no one can flout this
Ofact. Enlarging feet of globalization and technologies have
simplified the business and now no one lingers in
outsourcing their work to others. Cost effectiveness as well as the
workspace is increased due to outsourcing process.
Nevertheless, impacts of outsourcing can be seen on the entire world
as it has become a special benefit for many developing countries.
There are several multinationals that are outsourcing their needs to
various companies located in these countries. Unexpectedly, such
advantages have enhanced the importance of outsourcing in the
business world and consequently, almost each and every business
has its grit in the form of outsourcing.
Increasing
Relevance
of Outsourcing
Essentially, outsourcing service is an advancement of the tralatitious
style of managing business including varied versions of businesses
contracting out. In the process of outsourcing, an organization works
with pellucid smattering of needs and its proper execution. It helps
an organization in amassing virtuous solutions as well as availing it
on a much reduced cost and this is known as an aggressive mode of
business process.
Outsourced working style has absolutely changed the procedure of
delivery; however contracting out of work has much to handle with
efficiency and accuracy as organizations are now tendering towards
solutions that are done with fidelity. Services of outsourcing also
help in availing skilled and expert services and specifically getting a
facility designed by an expert. For instance, if there is a need for a
solution with an exceptional efficiency then one can outsource the
need to an SME and get the service which they are looking for.
Furthermore, outsourcing helps in relishing the latest trends of
businesses, in order to offer contentment to clients; organizations
keep on adapting the newer form of working style and accordingly
offers the services too. It also helps in complacency a service that is
efficient as well as ahead of time. So outsource your need, if looking
for a much professional service.
Charlie Gupta

Content
Cover Story
6
Futurista
Future
Outsourcing
Trends
34
Chalk Talk
Will Outsourcing
Continue to Grow
in the Coming Years?
18
Behind the Scenes
Software Outsourcing
Issues &
Blunders
Subramanyam S
Founder & CEO
10
Interview with
Insights Success
CXO Standpoint
40
Atul Gunjal
CEO
IWORKTECH
Mr. Paramjit Anand
Executive Director
Acreaty
32
Chetan Pathak
Executive Vice President
42
Nishant Dean
Founder |
Director & CTO CEO
Tectura India
eco tracksys
22
Somya Jayaswal
Co Founder

10
THE
MOST VALUABLE
OUTSOURCING
COMPANIES 2016
30 36
Naveen Gulati
Open Mind
Sarbajit Das
Sun Dew Solutions
26
Nitin Khandelwal
Intero Solutions
Siddharth Samel
Web Research Services
38
20 22
Adarsh Prasad J V
Consystent Infotech
28
Mitesh Gandhi
Marconix

Futurista
Future
Outsourcing
Trends
06
ecently, a lot of businesses
Ropportunities have been
brought up through
outsourcing for various countries. Over
the years, India has created a niche for
itself in IT and ITES outsourcing.
Perhaps, India is the biggest
beneficiary of the outsourcing boom.
When it comes to outsourcing, a large
majority of IT companies prefer to
choose India due to the presence of
multi-talented pool of reliability,
affordable resources, and timeliness.
A Brief Recap of How Outsourcing
Started
Today, outsourcing has definitely
revolutionized how industries operate.
When it first started, it was confined to
low-risk functions like data entry and
payroll processing. Later on a large
scale, customer service operations
were outsourced.
This led outsourcing cost benefits
spearheaded and organizations have
started taking notice of it. Global
companies started outsourcing highend
functions like healthcare BPO, IT
services, and research services to
reliable companies who previously
wanted to leverage the cost benefits of
outsourcing. Nowadays outsourcing is
no longer seems to be a new word only
for the low cost labor rather it has
become a key business strategy for
both small and large business
enterprises.
Debate - To Outsource or Not
While most organizations across the
industry verticals vow by the pros of
outsourcing, the outsourcing debate
continues over its long-term
sustainability. Many opponents of
outsourcing argue that the flip side of
outsourcing lacks quality control as
well as hold on the project
management, and also it lowers the
innovation prospects. Many
outsourcing critics point out that rise in
salary, outsourcing destinations like
India, is taking the shine away from
outsourcing and thus making it nonprofitable
in the long run.
Despite perceiving such negative
aspects, still outsourcing has only
continued to grow. In fact, it is now
being embraced by companies of all
sizes and domains. From large
enterprises to startups, outsourcing has
become a tool of choice for gaining
competitive advantage in the business
framework. Although businesses are
moving towards multiple platforms
like social, mobile, cloud etc.,
stakeholders are getting distributed
geographically; in such a contrasting
environment, outsourcing has been
able to appropriately adjust with the
rapidly changing business
environments.
Till now only crux business situations
have helped to build the case for
outsourcing further. Testimony to the
fact that businesses not only need to
learn how to survive during a downturn
is due to the recent global economic
crisis, but also there is a need to look at
newer ways of overcoming weak
economic conditions. The current
business scenario is all about
“outsource and survive”, and
systematically managing your projects
of outsourcing and always staying
ahead in the competition.
Foreseeing the Future Trends of
Outsourcing
As outsourcing provides companies the
access to specialized skills and saves
on effort and time, outsourcing will
continue to survive in the future and
can be channeled into the other core
business ventures. Relationships of
outsourcing are now more
standardized, and it is process and
people driven rather than price driven.
Cost pressures will pave the way for
custom outsourcing contracts. A higher
adoption of outsourcing will be
witnessed by small businesses and
startups in order to increase their time
to market and reduce the operational
inefficiencies. Also, R&D outsourcing
in these industries will also tap into the
wider outsourcing potential of India.
Additionally, in the next decade, highend
critical business functions will be
outsourced while low-end services will
be stabilized.
JULY 2016 |

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Cover Story
Subramanyam S
Founder & CEO

Cover Story
Ascent Consulting:
Unique HR
Delivery Solutions
Human Resource Practice has been a very dynamic and ever growing repertoire of knowledge and
keeping oneself updated with that is a daunting task. Likewise, People Management is a key
business function that has direct impact on competitiveness, efficiency of operations, and long-term
profitability of an organization. Which is why, organizations have been investing enormous time
and resources in the HR function, which diverts focus from the organization’s core business.
To keep pace with the ongoing changes and also to refresh oneself on certain fundamental issues, Ascent Consulting
Services provides this information in a simple and lucid way. They are continuously striving to keep this information
updated and useful to every professional engaged in People Practice.
Inception and Growth Story
Headquartered in Bangalore, Ascent Consulting Services precisely addresses this anomaly through its 360 degree HR
Management Solutions that transform the HR service delivery. While these solutions accomplish cost reduction, greater
efficiencies and improved quality, their larger effort is aimed at improving organizational efficiency and not just creating
incremental change.

Cover Story
Ascent has achieved this by building the right mix of skills
and knowledge required for an effective Outsourced HR
Management function. Their solutions employ a matrix of
technology, domain expertise, streamlined business
workflow, and highly skilled people to create tangible,
measurable, performance improvements throughout the
client’s organization.
Ascent believes that People Practice is an ongoing voyage
of discovery, learning and development. The challenges and
evolutions that confront Human Resource professionals and
organizations are ones that rise and fall with the changing
tides of business and people needs. No single solution can
address all challenges or meet the needs of HR
professionals across different industries.
“
Ascent is recognized as one of the most trusted partners in
this business by clients around the world. They work as an
extension of their client’s business. Their management and
We have a mission to
devise a hybrid
framework of solutions
supported by a
competent set of
professionals rendering
all and any of the
services that may be
needed as an
integrated solution or
utilized
individually based on
business needs
“
delivery teams are passionate about building efficiencies in
their client’s business.
Trailblazer of Ascent Consulting
Ascent Consulting took birth under the eminent leadership
of Subramanyam S, Founder & CEO. Subbu is a
corporate lawyer and a Fellow member of the Institute of
Company Secretaries of India. He had close to two decades
of experience in Finance, Legal, Tax and Business
Management. He has worked in these areas for 14+ years in
various corporates as a passionate professional before
venturing to be an entrepreneur in setting up Ascent
Consulting Services Pvt Ltd in the year 2002.
Subbu moved Ascent up in the value chain, through right
mode of organic growth and some acquisitions, into an
information technology solutions and services company
while enlarging the outsourcing business across India. His
past experience includes exposures in Advani Oerlikon
group, Shonk Technologies in Finance, HR and Corporate
Legal Services.
He has good understanding of Finance, Treasury
management, and Indian Legal framework. Has an
excellent grasp in managing IT / IT enabled services and
covered all critical business areas in terms of Business
Strategy, Sales & Marketing, and Product Development.
Has hands on exposure to domain in HR, Finance, Software
Development and Managing Mergers / Acquisitions.
Peerless Services Propounded
Ascent Consulting is essentially an HR Solutions company
providing 360 degree HR Management Solutions that
addresses growing business demands. Their solutions are
industry agnostic while meeting specific needs of any
vertical. Ascent Consulting works with unmatched zeal and
passion to make their work possible resulting in the
successful interventions handled by them. The company
always makes larger efforts aimed at improving
organizational efficiency and not just creating incremental
change.
In addition to Ascent’s HR Outsourcing strengths, the
company has an HR Automation suite that is built over a
knowledge base of vast experience and real life scenarios.
Its HR Automation suite comprises of five different
applications:
PowerHR -A fully integrated comprehensive real time HR

Cover Story
‘‘
We provide
360 degree HR
management
solutions
‘‘
PowerHR -A fully integrated comprehensive real time
enterprise HR delivery system covering all aspects from
Hire to Retire.
Stohrm -It is an efficient and easy tool for HR Hygiene
Management for small and medium business enterprises
and includes an interactive Employee / Manager Self
Service.
PowerPay -Payroll processing application which has multi
country, multi-location, multi-currency and multi company
capabilities while addressing regulatory environment of
each location or country.
PowerCMS - A comprehensive Compliance Management
application for India with specific focus on HR
Compliances.
Strength and Ecstasy
Ascent Consulting provides solutions, rounded completely
for all needs of a comprehensive HR service delivery. They
offer several services that are unique and not offered by
many of their competitors. They have a full suite of
products or services for HR Service Delivery which covers
enterprise HR Management System on the cloud supported
by an efficient managed service of Payroll & Benefits
Administration in addition to Compliance Management &
Consulting Support, which are managed services. All of
these tools and services complete the transactional and
strategic part of HR service delivery which makes them a
niche company, setting them apart from others.
Another factor where Ascent Consulting differs is in their
ability to provide a unified and integrated platform not just
for India, but many countries worldwide. It is this unique
platform that they bring to the table, making them relevant
for global mobility which has helped them in establishing
presence in 25 countries around the world.
Tactics That Cracked Challenges
Essentially, Ascent Consulting believes in the 3A’s -
Accuracy, Adaptability and Accountability, thus ensuring
customer delight and proficiency in every task. They
believe that it is necessary to put themselves in the shoes of
the client when they deliver HR services and hence they try
to be accurate, adaptable and accountable in everything
they deliver. Meeting client needs and providing solutions
are in the DNA of all professionals at Ascent Consulting.

Cover Story
Across the globe, HR is a non-standard practice and is quite
unique to each industry or entity. For this reason, it is
necessary to work around and try to see how to reflect the
ambitions and aspirations of that particular entity and its
human resource in an interactive manner, ensuring a path to
excellence. That’s one of the key elements of the issue.
At Ascent Consulting, they believe that by offering their
own solutions they have the advantage of being adaptable,
an option which would be lost to them had used inflexible
third party solutions. Therefore, flexibility, agility and
adaptability are something that they keenly bring to the
table and this has been something that has helped them
overcome obstacles. It also has the advantage of providing
such solutions in a short span of time.
“
Security
At Ascent Consulting, their inherent approach to assist a
client in any function always provides the best combination
of skills & knowledge resulting in an excellent outsourcing
service or solution
Relation with Clients
Traditionally, Ascent Consulting have been a company that
is into outsourcing which means that they try to take
enterprise clients and manage services which has been the
storyboard of their enterprise so far. In addition to that, they
provide services in the form of staffing and training. They
also have value addition in terms of their new SMB
solution, i.e. Small Business Solutions, which is more like a
software service in the cloud that is thus unique in terms of
its approach.
This has probably been born out of the experience that
Ascent Consulting has dealing with enterprises because of
which they are familiar with the pain points, the challenges
and the tough tasks that lie ahead of the HR Service
Delivery. This has led to a kind of combined expertise
which has been implemented in this. So they believe that by
next year they should be on track for being the fastest
growing company by scaling their worldwide presence. In
their opinion, they should be able to do at least 200 clients
in the current year.
Ascent Consulting have implemented a very large HRO
solution for an enterprise which has more than 65,000
employees ensuring their capability in handling large
companies. This is a unique experience as far as India is
concerned. In short, one can say that they are Industry
agnostic, Size agnostic, Practice agnostic. Ascent
“
Our bespoke technology solutions for HR needs
are unique and backed by the best of industry
practices in Data management, Information
and Data Privacy
Consulting values and nurtures every relationship. They
always meet client needs and provide solutions which is in
the DNA of all Ascentians.
Ascent Consulting’s Future Perspective
Having established their presence in India, Ascent
Consulting has placed their feet in 25 countries around the
world at this point of time. The volume of business in these
25 countries is not very high as of now but they believe that
in the next 2-3 years they will be able to scale this as well
as scale the number of countries as they grow. Ascent
Consulting position themselves as an Asian competitor to
major global players today and they are looking forward to
becoming an Asian solution to the Global HR solution
needs.

THE
10
MOST VALUABLE
OUTSOURCING
COMPANIES 2016
Need of Ramping-Up
Outsourcing Services
oday, outsourcing has become an accepted as well as a standard strategy for business leaders, thanks to the notion
Tacceptance of “core competence” as the focal point for a business structure. One major challenge that every
business will face is whether they should outsource their processes or not. And after they have decided on what to
outsource, the decision of how to pick the right outsourcing partner about the process is a huge challenge. Now, many
companies have a mix of relationships with their own supplier partners and internal teams all over the world and are
striving for excellence in core areas while outsourcing the rest is common wisdom.
Using these guidelines for so many years as a rule of thumb, now organizations often resemble a nexus of relationships,
with the internal teams located globally and the head office connected with other companies. Yet, many organizations
have bitter experiences with offshoring, either in terms of goals not being met or disruption to business, or the occasional
need to reverse course and insource processes.
In the Insights Success magazine, be sure to check out the cover story where ‘Ascent Consulting Services’ throws light on
how traditional outsourcing is becoming significantly unappealing and the entail of organizations to evolve for keeping
pace, while inscribing pointed questions like why most of the developing nations are vying to be seen as the most
attractive outsourcing destination and forgetting that markets are inside their own backyards and regions.
Insights Success magazine has collated the list of the outsourcing providers of the industry. They proffer great acumen
that will help an organization to comprehend how outsourcing works and how they can use the information to improve
their business.
Insights Success magazine has covered and presents you ‘The 10 Most Valuable Outsourcing Companies 2016’, after
shortlisting a long list of outsourcing providers that will help companies in making decisions while dealing with fresh
wave of outsourcing initiatives.

Behind the Scenes
Software
Outsourcing
Issues and
Blunders
18
ver a short span of time,
Osoftware outsourcing offshore
has become an inseparable
part of the modern IT business.
Perhaps this is the time to look back on
the usual blunders committed during
offshore outsourcing.
While approaching order fulfillment
companies, always keep in mind
initially, not entering into long-term
contracts. One must have an IT
strategy, which has a patrollable
boundary between the outsourcing firm
and your responsibilities. Also, on the
basis of an established objective, get a
contract which spells out performance
measurements. And, it will be the
corner stone of the process.
Once a service or work is outsourced,
leave the service provider to do his
work. Never try to mess up his work
by implementing unnecessary control.
Always outsource your work to a firm
who has an established track record or
else your whole software outsourcing
could end up in a disaster. Also, stay
clear of offshore software outsourcing
blunders as this will save you against
whole lot of problems. There are
several issues with respect to software
services outsourcing.
Starting the Contract: While
considering the umpteen number of
problems that may come across when
an IT service provision is handed over,
it will be wise to have a well-defined
transition period in terms of the
contract and decide the commencement
date as soon as possible.
Ownership: Ownership is another
significant matter about software
services outsourcing. In order to avoid
disputes, the ownership of information
and data should be cleared.
Licensing and Third Party
Suppliers: While involving a 3rd party
software supplier, care must be taken
to get appropriate license. Licenses
currently held by the purchaser must be
extended to include the activities of the
outsourcer. It must be agreed upon as
to which party will administer the
terms of any agreement going on
between the purchaser and 3rd party
supplier. Maintenance contracts also
must be transferred to the outsourcer.
SLA and Management: SLA’s
(service level agreements) is the
minimum level of service that must be
provided; is the basis to measure the
outsourcer’s performance. It may also
be noted that both the parties must be
aware about the flexibility of SLA’s
and review period in the SLA to cover
changing purchaser requirements and
new technology.
System Requirement Specification:
The defining of the system as well as
service specifications must be done
well when it comes to software
services outsourcing.
Insurance: The outsourcer should
have public liability insurance, in case
of loss or liability through injury or
damage.
Warranties: The warranty must
contain service quality and compliance
with specification.
Moreover, effective management
includes reporting and review of the
performance of the outsourcer, through
consultation between both the
outsourcer and the purchaser. So, those
seeking opportunities offshore ought to
be aware of the many aspects of
software services outsourcing.
JULY 2016 |

Company Name
Management
Brief
10
THE
MOST VALUABLE
OUTSOURCING
COMPANIES 2016
Ascent Consulting Services
Pvt. Ltd.
www.ascent-online.com
Subramanyam S
Founder & CEO
Geeta L
Co-founder & COO
Ascent Consulting Services provides 360 degree management
solutions with services like payroll & benefits, consulting &
compliance and automation tools for an enhanced HR service.
Consystent Infotech
Private Limited
www.consystentinfo.com
Adarsh Prasad J V
President & CEO
Consystent Infotech is a BPO leader with proven expertise in a
wide spectrum of Data Management services and solutions.
Intero Solutions
Private Limited
www.intero.in
Nitin Khandelwal
CEO
A provider of complete Human Resource Outsourcing and
Technology Management Solutions with service offering
includes Payroll Management, HR Audits, Labour Compliance
and Manpower Outsourcing.
Marconix Sales
and Marketing Pvt. Ltd.
www.marconix.in
Mitesh Gandhi
Founder & CEO
Marconix provides organizations with measurable, high impact
and cost efficient outsourcing solutions and delivers value by
partnering with them as an extended arm of their organization.
Open Mind Services Limited
www.openmind.in
Sun Dew Solutions Pvt. Ltd.
www.sundewsolutions.com
Naveen Gulati
CEO
Sarbajit Das
Founder & CEO
Open Mind is a KPO offering services in Healthcare Helpdesk,
HR Shared Services, Customer Care Helpdesk, Vendor
Management, and Inbound Call Center, including the all
important CRM’s, CC software and Analytical Reports.
Sun Dew Solutions Pvt. Ltd. is a software development and
technology consulting company delivering innovative and
scalable solutions globally. In the process they share their
customer’s objectives and deliver them to the best of their
satisfaction.
Siddharth Samel
Web Research Services
Founder Director &
www.webresearchservices.com
Chief Marketing Strategist
Web Research Services is an online marketing company,
creating winning strategies for online business, built on proven
models and processes.
Hero Management Services
www.herobpo.com
Rajiv Gupta
President
HeroBPO is the global leader in Consulting, Technology,
Outsourcing, and Professional services.
Sapphire Info Solutions
(P) Ltd.
www.sapphireinfo.net
Mr. Kawitansh (Kevin)
Khanna
CEO
Sapphire Info Solutions is an accounts outsourcing company
that provides quality professional outsourcing services to small
and medium sized accountancy practices.
Smartshore Services Inc.
www.smartshore.us
Amit Saraff
Director
Smartshore, is a service-based company that strives to offer
Outsourcing Services which includes IT Staffing, IT
Application Development, IT Infrastructure Management and
Knowledge Process Outsourcing.

10
THE
MOST VALUABLE
OUTSOURCING
COMPANIES 2016
Consystent Infotech:
Strategically Managed Outsourcing Solutions
Based in Bangalore, India,
Consystent Infotech is a
leading Business Process
Outsourcing services company,
integrating the best in human
resources and technology expertise
to serve global companies & Indian
corporate giants. Founded in 2004
by three young professionals, the
company’s quest for excellence
started from a small rented house
with just five team-members. Today
their service framework has rapidly
expanded to accommodate 150 fulltime
employees and more than 50
consultants all working towards the
single goal of achieving business
success for their valued clients
across the USA and Europe.
20
As the President & CEO of
Consystent Infotech, Mr. Adarsh
Prasad J V has headed the company
since its inception and taken it to
appreciable heights within a short
span. He is responsible for overall
corporate management and strategic
direction, and also takes an active
interest in implementing Total
Quality Management across the
organization. Adarsh holds a BE
degree in Computer Science and he
is an alumni of the prestigious
Indian Institute of Management
Bangalore (IIMB). He has more than
15 years’ experience in the IT industry
and has worked with major IT
companies before starting Consystent.
Adarsh Prasad J V
President & CEO
Adarsh masterminded the success
roadmap so that global corporations
may leverage the competitive
advantage of offshore business and
Knowledge process management
(BPM & KPM).
Today BPO is all about operational
improvements, quality enhancements,
and cost advantages. Team Consystent
take the greatest care to ensure that
their solutions are delivered on time,
JULY 2016 |

10
THE
MOST VALUABLE
OUTSOURCING
COMPANIES 2016
within budget, and tailored to client’s
custom requirements while impeccable
quality standards are maintained and
continuous improvements are targeted
to affect cost savings & sustainable
business growth.
Impeccable Quality
From meticulous process
monitoring/reviews through to
stringent quality checks, strict
compliance with global quality
standards, and continuous
“
improvement, the company abides by
all relevant quality parameters to add
value to client’s businesses through
higher efficiency, greater productivity,
and simultaneously lower costs.
Consystent understands that no two
projects are alike and they will
implement adequate quality measures
to meet client’s custom requirements
and deliver superior services.
Services Consystent Offers
Consystent provides several services
including Ecommerce, Document
Management, Data Enhancement
and Enrichment, Lead Generation,
Data Entry, Customer Support,
Gaming Support &Testing, Software
Testing and Virtual Staffing. The core
structure of Consystent is designed
around the company’s position as a
standard leader in providing guidance
in outsourcing services for businesses.
The company’s outfit presents
technical expertise and a complete
corporate infrastructure that includes
skilled and quality trained personnel.
Diligent efforts to supply the needs of
global entities and corporate
mainstreams are present at every phase
of management. The main goal is to
develop a blueprint of success for all
clients serviced in an attempt to help
Our mission is to lead the global
BPO & KPO markets with the
focus on successful business
process re-engineering and
management
“
them to achieve the maximum in their
return. The services provided are all
offered at an affordable rate with
customized plans designed for
individual businesses.
Best Possible Human Resources
Consystent employs only the best
talents available for respective service
domains and work in tandem with their
clients to develop and implement
crucial business strategies. Consystent
Infotech provides in-depth training and
helps develop new skills - so that their
team-members may flourish in a
performance-oriented environment and
ensure total client satisfaction. The
company nurtures professional
advancement and encourages open
communication between the
management and the employees in
order to ensure enthusiastic team-work
and great value contributions.
Benefit Consystent Provide to
Clients
Once the team Consystent starts
working with any client, they believe
in taking burden off their shoulders.
They enable their clients to focus on
their core business, while they handle
the work delegated to them with all
sincerity and focus. Consystent has
created a highly transparent work
environment and their team members
are highly proactive. Team Consystent
always believes in optimal solutions
rather than a set of instructions to be
followed, so they have the freedom to
suggest improvements which results in
higher efficiency and a better process
for the team.
Consystent has a well-defined, tried
and tested Quality Management
System which enables their Project and
Delivery Management to be highly
efficient. Their clients are very
appreciative of their approach and
delivery process as it creates value for
them and hence they consider them as
their Value-Partners.
Future Perspective
They are a data-driven organization
and as this is a Data-driven economy,
they feel that Consystent Infotech is
heading in the right direction. They
work extensively in the eCommerce
arena and this is a domain with a lot of
opportunities. They also handle a lot of
back-office activities and this is not
limited to any domain as every
industry needs back-office support.
Consystent has a huge requirement to
address and the need for growth is
what excites them.
21
JULY 2016 |

CXO Standpoint
RFID -
The Next
Big Thing
22
T
he Need and Benefits of RFID
RFID is among the niche technology innovation by
mankind that comes with a bouquet of advantages which
helps in reducing the generic challenges faced by
organization resulting from long time consuming process,
Identified /Unidentified Human Error, Tracking and
Tracing, Pilferage, Counterfeiting, and absence of
transparency. As an Industry, we all work for deadlines and
any discrepancies arising out it is a cost to the organization,
this cost indirectly affects the profits /margins of the
business.
The benefits of this technology can be seen in the form of
better transparency in the system, real time information
updates which helps in quick decision making, Better
accountability, Elimination of Human errors, resulting in
better profit margins and high compliance levels.
These days applications of RF technology can be referred to
in our day to day life like Metro transport smart Card,
automatic pass system at toll gates, wristbands worn by
staff at petrol pumps, windshield tags on new 4 wheelers,
keyless entry in vehicles, cashless cards at food court in
malls etc.
Revolutionizing IoT with RFID
The power of RFID is even more evident when we look at
emerging opportunities for RFID in the Internet of Things
(IoT) landscape. The number and range of IoT applications
that can be envisioned with RFID devices are tremendous.
The inherent value of RFID lies in enabling “things” to
report data in real time for faster, quicker, more interactive
decisions both at the industrial level and increasingly at the
consumer level.
One of such examples in everyday life is automated home,
where people can interact with everyday devices in their
homes. This vision of the future sees appliances such as
refrigerators being aware of their ‘state’, and knowing when
to order and replenish groceries; electronics such as
lighting, music and TV automatically tuning to individual
preferences, which can be managed by presence (proximity
to RF-enabled device), by time or by sensory input; access
solutions, whether logical ones for Wi-Fi user authorization,
or hands-free operation of doors and windows.... the
possibilities are truly endless.
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CXO Standpoint
In the Race to Win
The global RFID market is highly
competitive with the presence of
well-established global market
participants. Companies like Alien
Technology, CAEN RFID, Impinj,
Invengo, Motorola, Convergence
Systems etc which acts on a macro
level followed by Asian players like
BCIL, Honeywell, Eco Tracksys, 3M
etc dealing in multiple RFID related
domains at micro level.
There is a tremendous demand for
customized solutions like Library
Management, Campus Automation,
Vehicle Tracking, Asset
Management, Industrial Automation
and Laundry Tracking etc and each
vendor aims to provide a unique
package of innovative and cost
effective RFID solutions to its clients
where ‘identification’,
‘authentication’ and ‘automation’ are
of prime concern. The deployed
solutions helps the companies realize
their hidden and invisible operational
inefficiencies and thus makes the
system more efficient with reduced
wastage and costs. Data Analytics is
further used to analyze the data
collected through deployment of
RFID solutions which in turn help
the companies to take strategic
decisions at the right time.
Mr. Nishant Kumar Dean
Founder and CTO
Trends and Challenges
One of the biggest challenges in this
Industry is the lack of awareness
amongst its users. RFID components
which are generally exported from
European and Asian markets are a bit
more costly than their traditional
counterparts like Barcode, EM and
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CXO Standpoint
EAS which makes it difficult for
medium and small scale organizations
to adopt and migrate to RFID
technology. However RFID will
continue to grow in its established
niche where barcode and other optical
technologies are not effective. It is
expected that within a time spam of
next 3-5 years the cost of RFID
Readers and tags will fall enough to
allow the market to adapt it at a
massive level and thus give a boost to
the existing and new vendors in the
market.
Government of various countries suck
US, UK and China have mandate use
of RFID for projects related to citizen
identification and counterfeiting. Such
policies have fuelled the growth of
RFID market globally.
There has been a 30-35% increase in
government initiatives towards
adaption of RFID Technology in
e - governance, security enhancements
and industrial automation during the
last 2 years. Domains like education,
power and energy, oil and gas,
Defense, mining and natural resources,
transportation and logistics have
received major adaptions and funding
for automation throughout its value
chain.
Mr. Somya Jayaswal
Co-founder and CEO
24
The RFID market size in 2015 was $
10 billion is expected to cross $ 25
billion by 2020. Of this total market
size, the RFID Tags are expected to
contribute to a little more than half of
the value of the total RFID market. The
tag market will grow at a CAGR of
23% followed by the reader segment
growing at 20.9%.
While US still leads and contributes to
more than half of the RFID Market
size, Asia Pacific and Middle East will
be the next hot spot for the industry on
account of rapid growth and
development initiatives by the private
and the government. With 100 smart
cities project announced by
government of India, the scope for
expansion and growth becomes huge in
this domain for Indian players. RFID
shall continue to be a niche market for
its vendors and each will thrive to
make smarter industries with focus on
manufacturing, education, retail,
transport and healthcare.
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THE
MOST VALUABLE
OUTSOURCING
COMPANIES 2016
Intero Solutions:
Human Resource Management at Ease
Whatever be the nature of
business, both SMEs
and big players
understand the gravity of
outsourcing payroll system as it
helps in cost saving, less capital
investment, ease, flexibility and
ability to track cost. But these
benefits come with a downside
attached to it, as the companies face
trouble in giving complete control
and passing sensitive company
information. Eliminating this
challenge in 2008, Intero Solutions
Private Limited was born.
26
Inception Story of Intero
Solutions
What started as a four people
company has grown profoundly in 8
years and today boasts of having a
strong team of over 100
professionals and specialist
compliance officers across India
who are experts in dealing legal
issues associated with different
companies and their employees. Key
values that helped Intero Solutions
to overcome the roadblocks during
the establishment were
Perseverance, Knowledge,
Dedication and Transparency to
their clients.
Headquartered in New Delhi, the
company has spread their wings in
more than 15 cities with regional
offices in Delhi, Mumbai, Kolkata,
Ahmedabad, and Bangalore. Recently,
the company has opened its associate
Nitin Khandelwal
CEO
office in Dubai (UAE).
Intero Solutions’ Services
Intero Solutions provides end-to-end
outsourcing solutions and technology
management with services extending
from Payroll and HR Compliance
services to handling complete Human
Resource services and Human
Resource Information System for
companies operational in different
fields. Apart from these, Intero
Solutions offers customized Third
Party (Off-roll) payroll solutions,
salary disbursement support and labour
law expertise amongst others. They are
capable to take operations and
management of Payroll Services, HR
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OUTSOURCING
COMPANIES 2016
with Statutory Compliance for
companies and organizations operating
in different fields.
Artisan behind Intero Solutions
Nitin Khandelwal, CEO at Intero
Solutions Private Limited has more
than 10 years of experience with
leading companies like Apollo, Era
and Aurum. He has specialization in
Human Resource functions, Taxation
and other statutory compliances of the
“
committed service offerings tailored
for diverse business needs as per the
demand of industries. Intero Solutions
provides integrated solutions for all
manpower and management
interrelated departments of an
organization with separate reporting
system for each division along with
other required details as per the need of
the clients.
Straightway, they provide 50%
We offer 50% reduction
in HR and Accounting
costs to clients
employees. Nitin heads the payroll
outsourcing vertical of the company.
According to Nitin, “Our know-how
basically lies in understanding HR
functions for industries operating in
Start-ups, Hotels, Infrastructure, IT,
ITES, Construction, Manufacturing,
Automobile and Retail sector. We
understand the fundamentals of
operating HR activities and focus that
our services become an extension to
our clients existing business functions.
Our offerings are tailored for the
industry needs and we provide cost
effective services with state-of-the-artfacilities
with best IT and security
infrastructure.”
Intero Solutions’ Uniqueness
With the expertise and experience in
Payroll and other outsourcing
management, they have successfully
created a unique space in the
outsourcing industry to provide a
“
reduction of corporates cost of
handling HR functions. Intero
Solutions claim 100% employee
satisfaction ratio of their clients and
strive to build their infrastructure to
compare with the best in the world.
Intero Solutions has a team of expertise
and specialist compliance officers who
are experienced to deal with the legal
issues associated with different
companies. Their mission is to provide
a smooth business process outsourcing
services delivered with a competitive
advantage to facilitate the manpower
and accounting management with the
improved efficiency and productivity
of each client.
Intero Solutions & their Clients
Being open and flexible to all kinds of
reporting, which the clients need in a
regular and irregular manner, the
company works on a sole mission of
providing smooth outsourcing services
with focus on offering cost effective
and time efficient HR solutions. They
understand the client’s requirement to
work in their payroll schedule and help
them in reduction of HR cost along
with other statutory challenges. Intero
Solutions provides consistency in HR
data flow as well as promptness.
While many don’t outsource their HR
functionality due to fear for their data
security, Intero Solutions nullifies this
fact by following strict policies to deal
with data management and follow the
highest standards of data
confidentiality and integrity. The
company has positioned themselves as
a guardian angel of their clients, so that
even in their absence the clients can
feel their presence.
Also, being a part and parcel of their
clients HR department, the
management without fail interacts with
their clients on a day to day basis. As
having the right partner to implement
the correct Human Resource solutions
to businesses is crucial to run day-today
business, Intero Solutions provide
customized solutions specifically
tailored to meet the needs of the clients
by stepping into their shoes.
Future Perspective of Intero
Solutions
The company and its subsidiaries takes
pride in their clients such as operating
in service and manufacturing sectors
and also have an international alliance
with Procorre Consulting SA,
Switzerland. With a mission to provide
a smooth business process outsourcing
services, the company aspires to have
alliance with other companies in India
and abroad so that they can increase
their resources and grow in multiple
manners.
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THE
MOST VALUABLE
OUTSOURCING
COMPANIES 2016
Marconix Sales and Marketing:
Mapping Your Outsourced Marketing
and Sales Journey
Marketing Process
Outsourcing (MPO) is
generating quite a lot of
buzz these days. For any business,
the sales and marketing factor of
their product or services remains as
the key to success. So how dynamic
is your current marketing team?
Today many companies are learning
that outsourcing sales and marketing
responsibilities can be a good idea.
If an enterprise is great at creating
products, then the focus should be
on that and let experts in their
respective fields come in and
execute other business functions.
28
With a vision of providing a range
of highly customized solutions for
businesses, Marconix Sales and
Marketing Pvt. Ltd. is one such
organization that believes in the
need for exponential evolution as a
means to survive and grow. “Often
start-ups or brands suffer in the
market due to lack of sales
experience, knowledge and latest
market updates. To bridge the gap,
we cater their complete sales and
marketing needs i.e. we act as their
extended sales department,” Mitesh
Gandhi, CEO, Marconix Sales and
Marketing.
Mitesh Gandhi
Founder & CEO
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COMPANIES 2016
The company help clients to deliver
their sales messages to customers using
well tested promotional channels that
work better and cost less than ads.
“We do this by sending sales message
through promotional channels that are
more in line with the way customers
absorb information,” he adds.
One Team - One Goal: Teaching
Customers to Buy Your Products
“
highlights. He further adds brand
credibility building and talent retention
as the other key points.
Marconix’s uniqueness stands in its
ability to provide strategic multichannel
marketing and sales model to
fit unique business needs. “Having real
marketing professionals working for
your company allows you to see for
yourself what can truly be
Ready to stop wasting
money on “great ads”
and start building
great experiences
Marconix believes in offering end-toend
integrated marketing services to
deliver the actual results.
“We start from a strategic planning,
idea generation, market identification,
and strategy building. We develop and
deploy an expert team to take care of
the entire process. Finally, based on the
market condition and client’s target
revenue, we fix up the sales structure,”
states Mitesh.
Their clientele list includes name from
well settled start ups to big brands such
as Mahindra Comviva, Kurlon, Carrier
Midea, Godrej, GOIBIBO, Flipkart,
Sobha Developers, Camlin Kokuyo,
Daawat Basmati, Hitachi, Soyfresh and
Tanishq. Creating awareness among
start-ups and brands to open its door
for sales and marketing outsourcing is
the biggest challenge that Mitesh
“
accomplished. In addition, we work
towards our client’s target numbers on
retention model with 100 percent
commitment towards growth and sales
outcome,” asserts Mitesh.
Five Reasons to Choose Marconix
1.End-to end sales services to achieve
the actual results
2.Marketing as a service
3.Competitive data reporting system
to maximize sales and campaign
potential
4.Integration of field-, phone- and
digital- based marketing & sales
campaigns in many industry
verticals.
5.Scalability and Flexibility
If you’re a start-up, small business, or
an organization focused on other
growth initiatives such as product or
service, bringing your marketing
efforts to Marconix Sales and
Marketing, which can effectively
strategize and execute across multiple
marketing channels could be the key to
success.
On Marconix’s future vision, Mitesh
adds, “We have our presence in all
over India. We are planning to have an
incubator kind of service where we
will provide end-to-end guidance-from
seeding to development and funding to
market growth. In other words, turning
visions into realities.”
After successfully venturing into
offline sales and marketing space now
company is also started its digital arm,
and focusing to provide the same high
standard of service and commitment to
its clients, which Marconix has
benchmarked in last 6 years.
With headquarter in Bangalore and
other 5 branches in Pune, Mumbai,
Delhi, Ranchi and Guwahati Marconix
Sales and Marketing Pvt. Ltd. built a
vast capacity to support the business of
any nature and of any magnitude.
Under its further expansion plan
Marconix Sales and Marketing Pvt.
Ltd. will be entering into international
market and planning to open its first
oversees office in Singapore by end of
current fiscal year.
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THE
MOST VALUABLE
OUTSOURCING
COMPANIES 2016
Open Mind:
Outsourcing Solution to All Knowledge Processing Needs
As the knowledge powered
economy is taking over the
old-world businesses, there
is an acute shortage of people who
can understand brand new models
and business ideas, and provide
support in explaining them to users
and prospects. This is the precise
space Open Mind Services Limited
fits in like a T. Open Mind delivers
excellence in outsourcing services
like Remote Patient Monitoring as
part of Tele Health, Appointment
Management Services, HR Help
Desk, HR Shared Services and
Customer and Vendor Helplines
for consumer-centric businesses.
Artisan behind Open Mind
The dynamic and self-motivated
entrepreneur Naveen Gulati, CEO
of Open Mind Services Limited is
the force behind inspiring the Open
Mind team to challenge themselves
and exceed their potential. Rising
from the very bottom, he is well
aware of the pitfalls and regularly
injects his experienced advice that is
helping the company to succeed
since 2003.
Naveen Gulati
CEO
30
Naveen’s experience and knowledge
of BPO/Call center technology and
Process development techniques have
seen him successfully installing and
operating many BPO/KPO’s from
scratch to seamless functioning.
Naveen is a quick thinker, but
measured decision taker. His dexterity
in combining resources, technology
and service offerings has seen a small
BPO, Silver Lining, established in
2003, flourish into a strong Public
Limited Firm, Open Mind Services
Limited, with a well-established
reputation in the fields of Help Desk
Services, Patient Relationship
Management, Healthcare Helpdesks,
HR Shared Services related KPO’s and
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THE
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COMPANIES 2016
BPO Consultancy.
Naveen Gulati was awarded with
several awards including 30 Most
Talented Leaders in Outsourcing
Industry 2014, 20 Most promising HR
Outsourcing Companies 2015, 20
most promising Call Center Solutions
provider 2016 and was also felicitated
by XLRI Jamshedpur for being
Successful Entrepreneur 2015.
“
Key Values to Overcome the
Roadblocks
Challenges are the milestones on the
road to success. Being an outsourcing
company, the horizon ahead will
always remain crystal clear: Open
Mind has to put customers first. Team
at Open Mind believes in the
philosophy of working for their clients,
looking out for their pain areas and
working out an appropriate solution for
them.
Services Open Mind Offers
Open Mind offer core services to help
organizations work better and profit
more. They offer Tele Health
Services, which are designed to make
certain that patients (customers) stay
happy with the medical institution. A
happy customer is better than a
neglected one! The health care KPO
takes care of patients on specific
therapies, appointment management,
helping patients connect with the
doctors and much more. The patient
relationship helpdesk is a boon for
any Healthcare Service Provider. Open
Mind’s trained resources with an
empathetic approach connects with the
patients to help them and enhance the
brand value of the Healthcare Provider.
Intuitive, proactive
outsourcing services that
set the benchmark for
other companies!
“
On the other spectrum, their HR
services, HR Bridge is engaged in
helping companies in building long
term relations with its employees, the
most valuable of all investments. HR
Bridge connects employee with the
company, dissipating all the HR related
information and furthermore adds
value by transferring the transactional
workload of the HR managers to their
trained resources.
As a part of their HR services, they
also offer HR Shared Services for
companies who have their offices
spread across various locations in
India. Outsourced HR shared services
from Open Mind have seen a major
retail company, saves their core
process areas costs in the range of 50-
60%.
Strategies of Open Mind
At Open Mind, they have kept
transparent communication and
empathy in transactions first before
anything else. Since their business is
built to deliver values to customers and
employees, nothing is better than
building their culture around the same
values they sell.
Client’s Benefit
Open Mind’s services comes with the
sublime premise of bringing in savings
in time and cost, and enhancing in
reputation. The major benefits clients
can expect while working with them is
their transparent dealings without any
deviled details; open solutions for open
acceptance, new perspectives from
their constantly learning team,
significant cost and resources savings
and flexibility in hiring process.
Future Outlook
Both, the Tele Health Sector and the
HR Shared Services Sector, are still
in a growing stage in India. That is
what excites Open Mind the most!
They are making a positive impact on
the lives of so many people that the
team is excited every morning by the
prospect of making a few more souls
happy today. Their excitement for the
future stems from their resolve to make
a perceptible impact in the HR and
Healthcare Industry by bringing in
more humane touch between service
providers and patients.
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CXO Standpoint
The ‘Big’ Technology Ride:
What it Means for Business
Transformation and the Shift!
32
Many times you might have
heard people saying that
‘Change is the ultimate law
of nature, and every single thing in this
world is inherently subjected to
change.’ We all have to agree that
technology and evolution have similar
story as ‘change’, and over the period
of time, technological development has
mastered our human race in the most
spectacular way. The scale, scope, and
complexity of this change are vastsomething
that is beyond and above
our limitations and experience. Neither
have we had a complete idea that how
this change took place nor we are
absolutely confident about the future
progression. But one thing that is sure
is its dynamic effect on the socioeconomic,
cultural and industrial
sphere of our society.
The BIG Impact- 200 Years of
Industrial Revolution:
Ever since the dawn of the industrial
revolution, the socio-technological
paradigm in industrial structure has
seen a visible shift. With each passing
day, technology is becoming more and
more scientific. And not just the origin
is scientific in nature, but also the
entire development process and
fundamental idea and knowledge
behind the technology has an
experimental touch. So whether it is
about the discovery of artificial
intelligence or the advent of
superconducting material, every story
has similar components like
technological invention, extraordinary
application, super material and
advanced economy.
Three factors that have
extraordinarily supported the
technological shift:
•Speed: The pace with which the
technology is advancing is
phenomenal. In comparison to the
previous stages, the latest evolution is
at an exponential pace.
•Scope: As technology is connecting
billions of people through smart
devices at unprecedented power and
storage options, the scope is unlimited.
•System and its impact: The emerging
technology thrives on innovation
system, and the impact is ever
promising.
Emerging Technologies in Recent
Times:
The technological breakthrough in
domains like artificial intelligence,
robotics, IoT (internet of things), 3-D
printing, nanotechnology,
biotechnology, quantum computing,
etc. is magnificent. As we find
ourselves surrounded amidst artificial
intelligence (such as in automobiles
and virtual assistance), we are simply
blown away by the way computing is
riding the technology drive. It is the
power of computing that makes the
vast amount of data available to the
user over the cloud- from the use of
new software to the discovery of drugs;
the advancement of technology drives
every single sphere. We can see how
the digital technology is interacting
with the biological domain every day
to give rise to some new heights of
innovation. The professional domains
are combined as the roles of engineers,
designers, architects and conceptual
thinkers are collective.
Perks of Technological
Advancement:
•Technological advancement has
paved way to higher income levels.
With the rise in global revenue, the
GDP of nations are improving, and as
people are able to earn more, it is
developing their buying behavior and
socio-economic culture.
•Technology is becoming a synonym to
comfort. It has raised the ‘Quality of
Living’ As people are able to live a
comfortable life, there is higher
contentment and satisfaction. The
world is becoming a happier place.
•Technology is improving our
efficiency levels. It is making the
world a ‘preferable’ space to live and
more than that; it is developing our cult
zeal for competition.
•With integrated technologies, we now
understand the power of collective
comfort. For instance, if you have a
JULY 2016 |

CXO Standpoint
Mr. Paramjit Anand
Executive Director
Acreaty
smartphone, then you can use it for multiple purposes like
calling, messaging, browsing, filming, booking a cab,
watching a movie, listening music, making quick payments,
etc.
•Technology has rationally dropped the cost of
transportation and communication. The global supply chain
is as lucrative as ever. Economic growth is ever rising, and
the cost of the trade is diminishing.
How IT Businesses/ Start-ups can take benefits
•Don’t scrimp on technology- it is a tool to improve the
productivity and communication channels of your
business.
•Manage and know your online data with the help of
analytics. It’s insightful.
•Embrace cloud technology to modify your data space and
utility.
•Make your business contactable through mobile
friendliness.
•If you are planning to go online with your business, make
network security a major concern.
•Research for the best Social Media options for a winning
digital presence.
•Introduce innovation through BYOD (bring your own
device) concept to employees.
About Mr. Paramjit Anand
Mr. Paramjit Anand is the Executive Director at Acreaty
since 2001, a leading global management consulting firm
with the core set of offerings including Business Strategies,
Process and People Outsourcing, complete HR solutions,
Training & ITES. Acreaty emerged as a key market player
in the past decade and has strongly positioned worldwide
with an extensive geographical footprint across India, USA,
UAE & Ghana. Mr. Anand is a professional & an
entrepreneur with over 20 years of experience, including
general management of small to large size organizations;
corporate development, business operations, complete HR
operations, product marketing, and strategy across the
globe.
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Chalk Talk
Will Outsourcing Continue to Grow
in the Coming Years?
In the early 90s, outsourcing
started as a revolutionary
phenomenon of propelling
unskilled work from developed
countries to developing countries, has
adept prodigious growth over the past
10 years.
Today, after more than a decade of
outsourcing, the triumph of
outsourcing is being catechized. Now,
the question arises will outsourcing
continue to flourish or be curtailed by
force in the coming years? Also, will
the advantages of outsourcing become
overshadowed by governmental
pressures and rising offshore
outsourcing costs?
Industry specialists, who have been
scrutinizing the pros and cons of
outsourcing, perceive that the future of
outsourcing will perpetuate to remain
secure particularly due to several
benefits that outsourcing brings both to
the offshore provider and the buyer.
The benefits of outsourcing are
manifold - the most important being
cost-effectiveness and better
infrastructure and this has led to its
sustained growth.
Cost Savings Will Continue To Be an
Advantage
In the early years, one of the major
advantages of outsourcing was the
mammoth difference in cost.
Organizations were able to curtail their
overall outlay considerably by paying
less than half the wonted amount in
salaries to their offshore outsourcing
partners.
Few years back several outsourcing
specialists prognosticated that cost
savings would no longer be the major
advantage of outsourcing due to the
increasing cost of living and
technological advances. But the
monetary woe brought on by the year
2008 to 2009 pecuniary crises has
made the whole notion of cost saving
even more important. With the
economic recovery still unsure cost
saving remains the prime reason for
outsourcing to India?
Core Business Activities Will Be
More Focused
Upcoming trends in outsourcing points
to the vital change of focus from the
outsourcing of non-core services to the
core business functions. Most
businesses, with a remarkable number
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JULY 2016 |

Chalk Talk
of SMEs, consider fully outsourcing their IT department,
not only to save money, but also to gain better qualified and
skilled experts to generate high quality solutions.
In India, especially IT outsourcing, is on the mount due to
the profusion of experienced professionals who have the
methodologies, resources and skills taking to create highgrade
results.
Benefits of Outsourcing Smaller Projects
The future of outsourcing will be observing rise in the
outsourcing of smaller projects. Although bigger
organizations will continue to outsource huge projects to
prime service providers, there will be an expansion in
smaller buyers, looking for pliable and specialized smaller
providers to support them in realizing newer business ideas.
This advantage of outsourcing will be more relevant to
entrepreneurs, who spent several years observing from the
sidelines and those who want to benefit from the
outsourcing action.
Outsourcing of smaller projects will succor companies,
specifically those looking outsourcing as a way to resurrect
their businesses as the economy rebounds. Outsourcing to
India will also continue to grow due to a gush in smaller IT
service deals from initial buyers.
Exponentially Outsourcing and Cloud Sourcing Will
Grow and Merge
Industry specialists who have been noticing the advantages
of outsourcing and cloud sourcing prognosticating that
cloud sourcing will shortly merge with the existing
outsourcing market and give better opportunities for the
whole outsourcing industry. In general, businesses are
pushing towards cloud solutions for various reasons like,
scalability, pliability and cost savings, outsourced IT
services will necessitate for exodus of existing
infrastructure and services for making them cloud enabled.
This prime advantage of outsourcing will be convenient for
infrastructures supported by cloud resources as well as
other small outsourcing providers.
Furthermore, outsourcing is awaited to increase drastically
in the coming years. It is just because globalization which
inevitably links the world’s economies leaving no room for
individualism. Organizations will not be able to meet
several challenges; they come-up with relying
independently on their own internal resources but will have
to look further for more cost-competitive and reliable
sources. And this is where outsourcing and various profits it
brings with plays an extremely valuable role.
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THE
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OUTSOURCING
COMPANIES 2016
Sun Dew Solutions:
Driving Innovation in Business!
Agood way to avoid any
out-of-control business
situations or to entrust
business processes for efficient
outcomes, one can focus on
Business Outsourcing. Whether it is
managing your accounting process,
setting up marketing strategies,
transaction processing, IT
management or inventory
management, it is always better to
hire a professional third-party
company to get better business
output.
36
Inception Story of Sun Dew
Solutions
Sun Dew Solutions formally kick
started its journey with a small team
of 3 people in 2007 to establish their
existence in this global marketplace.
Although the initial years were
extremely tough, it taught hard
lessons of entrepreneurship that
slowly made the dreams of Sarbajit
Das, Founder & CEO become
stronger than ever. The more the
failures came, more the
determination got set in him. The
challenge was ultimately to
overcome all the difficulties and
spread the wings someday. It was
definitely not an easy path, but the
journey gave a lot of learning
experiences throughout and made
Sarbajit stronger as a person and as an
entrepreneur.
6 years later in June 2013, Sun Dew
Solutions was incorporated as a Pvt.
Ltd. company and the organization
Sarbajit Das
Founder & CEO
began a new journey all together.
Riding on a huge market experience of
last few years, the organization was reenergized
with renewed passion,
ambition and new horizons to grow.
As on date, Sun Dew Solutions Pvt.
Ltd. feels proud to have worked with
160+ clients across 18+ countries,
delivered more than 650+ projects
comprising Websites, E-Commerce
Portals, Business Process Automation
Applications, Mobile Applications, BI
& Predictive Analytics solutions and
various product developments.
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10
THE
MOST VALUABLE
OUTSOURCING
COMPANIES 2016
Services Sun Dew Solutions Offers
Sun Dew Solutions Pvt. Ltd. is
primarily software development and
technology consulting company,
offering the following services
categorized under two broad sections:
Business Services Vertical:
1. Custom Application Development
2. Enterprise E-commerce
3. Enterprise SMAC (Social Mobile
“
innovation, creativity, passion and
precision which helps them to achieve
excellence all the time.
The big differentiator against the
competitors over the years has been the
Value Add that Sun Dew Solutions
have provided in every engagement till
date. Sun Dew Solutions owns their
customer’s objective of any initiative
that they might take and strive to
achieve the same through thick and
Our DNA stands for Lean
Methodology, Quality Assurance,
Process Driven Approach,
High Customer Satisfaction
and step by step growth
Analytics Cloud) Solutions
4. Mobile Application Development in
Android and iOS Platforms
5. Business Intelligence and Predictive
Analytics
6. Enterprise Web Development
7. Bespoke Product Development
Consulting Services Vertical:
1. Staff Augmentation
2. Business Process Consulting
Drivers of Sun Dew Solutions
As an organization, they DREAM BIG
to ACHIEVE BIG! The DNA of Sun
Dew Solutions gets reflected in every
sphere of their organization, be that in
the work they produce, the quality of
people they have in the team, the types
of projects they commit and engage
with and also the work atmosphere
within their organization - it inspires
“
thin with them. They always follow the
path of being a “Partner” to their
customers rather than being just
another “Vendor”.
Key Values to Overcome Roadblocks
The key values of Sun Dew Solutions
are Honesty, Passion, Dedication and
Determination to succeed against all
adversities. They have been successful
in sowing the seeds of their Company
Culture and DNA within each and
every team member and the same gets
reflected in their internal recruitment
policies as well.
The dreams were and will always
remain BIG at Sun Dew Solutions. The
initial steps were indeed difficult, but
unless they have faced those
challenges Sun Dew Solutions could
not have learned the art of combating
those and reach where they are today.
Relationship with Clients
Sun Dew Solutions over the years have
earned the faith and trust of each and
every client they have worked with and
thus have 95% client retention till
date amidst this highly global
competitive marketplace. The main
USP of Sun Dew Solutions is
“Customer First”. They create
relationships, nurture it and sustain
them on a long term basis.
Sun Dew Solutions’ Prospective
Currently, Sun Dew Solutions is
emerging as a promising player in the
Travel Retail & the Duty Free
Business Sector and is working with
global brands to help them empower
their IT and online presence. They are
also deeply involved with multiple
diversified projects which are both
technology intensive as well as
business critical from other sectors
involving global locations.
Sun Dew Solutions has bootstrapped
themselves from Zero to cross 1Cr in
2015-2016 and is striving to maintain a
sustainable growth to reach their goal
of 2 Million Dollars by 2019.
Furthermore, Sun Dew Solutions are
seeing areas of Africa, East Asia and
the Middle East growing from strength
to strength and having a huge demand
in the type of services they provide.
They also see a massive opportunity as
a company in the vertical of Business
Intelligence and Analytics in the
coming years. Additionally, IoT is
another vertical that excites them to
work in, especially technology that
involves wearable devices.
37
JULY 2016 |

10
THE
MOST VALUABLE
OUTSOURCING
COMPANIES 2016
Web Research Services:
Online Marketing Experts
This company is certainly the
answer when thinking about
comprehensively marketing
your business online that will ensure
increased traffic, increased site
conversion, pre-selling your
products or services and managing
online relations. Web Research
Services has proven online
marketing strategies that guarantee
to give these desired results as they
specialize in digital marketing
services that will help you relax
while you watch your online sales
soar.
38
Pioneer behind Web Research
Services
Siddharth Samel, Founder
Director & Chief Marketing
Strategist is a serial entrepreneur.
He is qualified in PGDBA and
Masters in Marketing Management
from Pune University. Siddharth is
certified as ‘Marketing Strategist’
from United Kingdom. He started
his venture in 2004 with Web
Research Services and then later
diversified into other streams. He is
also a guide, consultant, business
trainer, and mentor to over 35,000
people globally. Siddharth started
doing business at a young age and
now has an experience of over 15
years having built many profitable
ventures.
Web Research Services is a winner of
‘Business & Service Excellence
Awards’ in 2012 for the Best Internet
Siddharth Samel
Founder Director &
Chief Marketing Strategist
Business Marketing Company,
Siddharth was awarded the title of
‘Excellence Guru’ in 2010 and now
once again his company has earned the
Title of ‘10 Most Valuable
Outsourcing Companies 2016.’
Services Web Research Services
Provides
Web Research Services operates
majorly in the US and European
markets. It takes the credit of providing
‘Online Business Consultancy’ to
JULY 2016 |

10
THE
MOST VALUABLE
OUTSOURCING
COMPANIES 2016
more than 400 companies across the
globe. The expertise of the company is
in the areas of business consulting,
digital marketing, online brand
reputation management, affiliate
program marketing & management,
social media marketing, search engine
marketing, viral marketing, digital
advertising and much more.
Not many Indian companies are able to
retain their clients for long term
without any contracts but Web
“
Video Streaming’. Companies in India
and abroad outsource their healthcare
software development requirements to
DHPL.
Strategies of Web Research Services
Siddharth adds that there can be no
better competitive strategy than
winning the hearts and developing
trusted relationship with the clients.
WRS has gained that winning edge by
delivering performance and results that
We provide end-to end internet
marketing services and solution
giving our clients the “edge” to
attain their buisness objectives
Research Services boasts of retaining
their overseas clients for several years
together. WRS not only provide
services to its clients but also trains
local candidates in new age online
business promotion techniques.
Company’s businesses come from
varied industries like Web Research
Services into online business
consulting, Siddharth Samel Institute
of Entrepreneurship Development
dedicated to creating and supporting
new age entrepreneurs, Vive Institute
which helps in providing education to
the unqualified professionals and
Doctorlogy Healthcare Pvt. Ltd.
(DHPL) which is into healthcare
software and mobile app development.
Their Healthcare Software
development company is the first one
to offer a solution of ‘Online Instant
Doctor Consultation Service via Live
“
not only wins the customer’s trust but
also develops strategic business
relationship.
To ensure that you are in the fast paced
environment, it is important to be
proactive. By habit, Web Research
Services team work on a proactive
basis than being reactive. This is
another important aspect which helps
them edge over competitors. The
company is proved that in the end, it is
important to be really good at work
and performance that no competitor
can beat.
Key Values to Overcome the
Roadblocks
Online business and digital marketing
are dynamic channels. WRS has
always believed in continuous learning
and enhancing the customer experience
to overcome the business challenges.
There were downtimes faced by WRS
but their determination to give a great
customer experience got them back to
the upstream and also earned
accolades.
Siddharth says, “Regular
communication with the customers is
very important, especially, when the
customers who outsourced the work to
you, have never seen you. WRS has a
policy of answering all emails in less
than 24 hours and that has helped them
a great deal. It really keeps the clients
happy.”
Commitment with Clients
Clients say that WRS does not believe
in sustaining the competition but they
create business plans to beat the
competition right in the face to create a
winning edge. Web Research Service’s
clients are most fascinated by their 5
services which include reliable service,
radiant team energy, rewarding
business strategies, reporting and result
generating ability.
Prospective of Web Research
Services
Internet is an ever changing
technology. On top of that, the way
people do business has changed from
time to time. Clubbing both, business
on the internet adds to the dynamism.
The team at Web Research Services
loves this dynamic environment.
Siddharth adds, “What is most exciting
is that you are responsible for creating
brands and ensuring business growth
using internet media that changes
every day. Internet will see many
changes in the future and will even
change its form. All this is so
exciting!”
39
JULY 2016 |

Enterprise Mobility Challenges - IWORKTECH’s
Experience While Developing Its Mobile Platform
Development for Lifestyle Segment
Interview with
Insights Success
Q. How IWORKTECH has contributed for innovative
technology in a current IT space?
The fast pace of today’s world brings with it many
distractions and less time to relax. It’s easy to forget what
your body needs. Luckily, the very mobile device that
sometimes acts as distractions can also be used to promote
healthy living.
These mobile apps can help you track and improve your
personal health metrics. The best part is that most of these
can be used on the go-even when you are sleeping.
IWORKTECH has developed a platform which allows one
to build app on Andorid and iOS easily. The platform is
developed using Xamarin.
40
Atul Gunjal
CEO
IWORKTECH
Recently using this platform IWORKTECH has released an
application for a lifestyle company based out of S. E. Asia.
Q. What were the main considerations you kept in mind
while introducing Xamarin?
JULY 2016 |

While developing the platform IWORKTECH the major
considerations were Enterprise Mobile Application, Mobile
Software Development Life Cycle, Mobile testing.
After a lot of research on various tools, platforms and
environments available in the market, Xamarin was
selected. Developing a common platform, and also
releasing apps in the different domains, has helped
IWORKTECH to build a mature Xamarin development
unit.
According to you, what are the challenges of Enterprise
Mobile Application?
Since the last decade Enterprise Mobile Solutions are
experiencing increase in: Maturity, Security, development
and testing complexity, scalability of the solution itself,
Mobile Software Development Life Cycle
A lot comes into play, even when you develop a small
single app. In this you need to develop the application,
release it in the market place, and gather users experience
and response. Additionally, you need to keep on adding new
features, new capabilities so that the user’s interest is
maintained and you can continue to have market leadership
and remain ahead of your competitors. Also there is a
challenge of supporting various devices that keep on
coming in the market.
This life cycle needs to be supported in the mobile
application. We found that Xamarin provides us an
environment which is secured and can integrate with the
backend system easily.
Xamarin’s cross-platform development environment allows
us to create rich native applications by keeping large
percentage of code common. It allows us to achieve the
following:
Support various types of devices, Maintenance of
application, Support of new release of the Oss, Response
time.
Mobile Enterprise Application - Requirements
Q. What challenges you faced in Mobile Testing and
how do you address those?
With mobile quality challenges such as device
fragmentation, app complexity, fast release cycles, and high
mobile user expectations, it becomes very difficult to
monitor the user experience and quality of a mobile app.
Embracing new innovations in apps and quickly evaluating
compatibility and quality requires adopting a mobile testing
solution with access to the latest hardware and software
from a variety of vendors. With the help of Xamarin Test
Cloud we are able to address these challenges.
About Atul Gunjal
Atul Gunjal, CEO of IWORKTECH, Pune, India, is an
alumnus from College of Engineering, Pune. Atul is a serial
Entrepreneur having over two decades of rich experience in
IT Industry.
41
JULY 2016 |

CXO Standpoint
SOCIAL MEDIA
ENGAGEMENTS:
Living Up to
Customer
Expectations
42
ith 2.3 Billion active social media users across
Wthe globe - according to 2016 social network
usage report by Global Web Index - it is no
surprise that social media marketing strategy has become an
integral part of every organization’s marketing plan.
Facebook, Twitter, YouTube, LinkedIn, Pinterest,
Instagram, Tumblr, Myspace, Blogs… you name any social
media channel and you will find organizations trying hard
to engage with their target audience to promote their
brands. Almost every day, we witness organizations’
coming up with innovative marketing campaigns to engage
with their target audience in order to build a strong brand
presence and drive higher sales.
In this age of digital connectivity, customers welcome these
engagements with open arms and to some extent even with
open pockets to interact with brands and drive higher sales.
Hence, organizations are witnessing fair amount of success
from these campaigns. However, customers’ expectations
from these social media interactions are not just limited to
purchase transactions. They turn to social media channels as
a means for instant resolution for the product or service
problems they are facing. Customers view these social
media channels in a far greater role of an instant and
transparent customer service desk.
Today’s generation believes in instant gratification and they
expect resolution to their product/service related issues
immediately. No longer are they content with the traditional
channels of resolution like helplines, FAQs, or support
emails. They are not ready to put up with automated and
delayed responses. Consumers are looking for immediate
connect with their product/service providers and expect a
more personalised resolution of their issues. Failure to
respond to the customer in a TIMELY and PERSONILISED
manner can be devastating for your brand and can lead to
huge customer drop off.
It is one thing to use social media for creating brand
presence but it is altogether a different thing to use social
media for customer care. Achieving this balance between
Social Media Brand Awareness Engagements and Social
Media Customer Care Engagements is no easy task. It
requires a sound IT infrastructure in place that can share
information in real-time across business units and various
hierarchies in order to make quick customer facing
decisions. It is this need that has led to the advent of
SOCIAL ENGAGEMENT CRM.
Social Engagement CRM is a powerful CRM technology
that equips sales, marketing and services teams of
JULY 2016 |

CXO Standpoint
organizations were only able to
get demographic insights about
their customers like age,
gender, geography, marital
status etc. but with social
analytics tool, you are exposed
to a plethora of personal
insights on social media. You
can now get to know about
your customers likes, dislikes,
sentiments towards your brand.
Using this information you can
now customize your products
and offerings as per customers’
expectations and further do a
personalized service delivery to
convert negative sentiment to a
positive one.
organizations with cutting edge social tools to connect with
customers as well as critics and gain insight how they really
feel about your product and services. The popular tools
covered within Social Engagement CRM are:
• Social Listening: Social Engagement CRM allows
you to harness the power of social media to identify and
assess what is being said about your brand, product and/or
services on the social media channels. Social Listening will
enable you to spot trends, identify key influencers and
receive alerts on how people feel about your business.
Accordingly, one can make informed decisions and drive
sales and service conversations more effectively.
• Social Analytics: With Social Engagement CRM, you
can gain valuable insights about your customers and target
audience previously not available. Traditionally
• Social Engagement: With
social engagement tools,
engage and interact with your
customers, brand advocates and
brand detractors on social
media. Improve your social
media presence by engaging
with social communities with
rich multimedia and drive endto-end
customer experience by
creating CRM actions from social posts. Build deeper
relationships with customers by engaging with social
communities on Twitter or Facebook and other popular
social media channels using your corporate or personal
profiles.
Key Takeaway - Make sure to create the right balance
between your Social Media Brand Awareness Engagements
and Social Media Customer Care Engagements. This is no
easy task and do not think twice before seeking external
professional help to achieve this balance. At Tectura, we
help organizations to build a strong Social Engagement IT
infrastructure, powered by Microsoft Dynamics CRM, to
create the perfect balance but at the end of the day it’s the
culture within an organization which maintains this balance
for the years to come.
43
JULY 2016 |

CXO Standpoint
44
Chetan is committed to Tectura’s
drive to deliver exceptional and
sustained value to the clients.
Chetan joined Tectura India as
Corporate Operations Director in
April 2009. With an extensive and
diverse experience of over 26 years
in the areas of technology and
consulting business, Chetan crafts
Tectura’s strategy for business in
India, and is the primary decision
and policy-maker, setting the tone
for company’s values, ethics, and
culture.
In this capacity, Chetan provides
complete leadership on strategic
and operational issues. A proven
leader with deep expertise in
executing on strategic global,
regional, and local initiatives and
goals, Chetan manages growth of
Tectura India’s business,
profitability, and customer
satisfaction. With a passion for
mentoring and coaching, Chetan
builds up the path for enterprise
leadership team. Chetan leads
relationship management with
Microsoft and various channel
partners. His focus for business
excellence has helped Tectura India
achieve many awards from
Microsoft locally and globally.
Chetan holds a BE degree in
Mechanical Engineering and MBA
in Marketing Management from
Gujrat University.
Chetan Pathak
Executive Vice President,
Tectura India
JULY 2016 |