Insights Success The 30 Most Valuable Tech Companies Insights success November2016

‘
Bulk SMS
Marketing is the
most cost effective
way to drive
new sales and
warm leads
‘
Ananth Prasath P
Founder & CEO
only statement called “Customer
Satisfaction”. They promise to every
customer that if you don't satisfy with
the service, they will refund the entire
money that's called “Money Back
Guaranteed”.
Start the Startup when You’re
Ready
Due to day-to-day increase of Mobile
Phone usage penetration each and
every business wants to have the quick
communication with their customers
like Offers, Promo, Coupon Code,
Discounts & Vouchers, Royalty,
Purchase Details, Transaction Details,
New Product Launch, etc. The one and
only fastest way to reach your target
audience is SMS and it’s having
month-over-month growth.
It’s always muddled whether to start a
Start-up or not and until and unless you
aren’t prepared to face the challenge,
18
45
please don’t start the start-up or delay
it for the time being advices Ananth
Prasath. A lot of forum or investors
analysed that 90% of start-ups are shut
down or closed abruptly. Start-ups
need to keep in mind before entering
the business that only 10% of start-up
do get succeed. The road to success is
not easy to navigate and is time-taking
journey but with hard work and
patience, it would definitely come your
way, adds Ananth.
As KAPSYSTEM, they have been
running the business without Investor,
Venture Capital, Seed Funds, etc., and
that too year-on-year with the positive
growth. To reach this position, they
have struggled a lot in the past and
even today to be there in the dynamic
competitive market.
Forthcoming Goals
In the last four years, the company has
served over 3,000 customers and out of
that over 30 customers were working
under the post paid model. To name a
few, KAPSYSTEM is serving Wipro
Technologies, Aditya Birla, TVS,
Mahindra Holidays, Swaraj Mahindra,
DLF, Canara Bank, INGVysya Bank,
HDFC Life, CGI, Bharat Petroleum,
Dr. Batra’s, Bhima Jewellery and other
SMEs. Ananth further explains that
despite of the other emerging
marketing solutions such as push
notifications, his team motive is to
continue providing SMS marketing in
the future. The company already has
presence in more than ten cities in
India and by end of 2016,
KAPSYSTEM aims to expand across
ten more cities.“By 2020 we are
planning to be 300 crore volume SMS
consumption company and from 2017
we start exploring the Middle East
Market,” concludes Ananth.
| November 2016 |