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EP Perspective March 2017

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CONVISUM | 123RF.COM<br />

crucial to meeting the challenge of disruption<br />

head on. It’s vital to understand the story<br />

behind your team’s individual perceptions<br />

of change and to acknowledge what has<br />

happened before in a meaningful way. This is<br />

simple step, but so often not done well, or even<br />

at all. Transparency of dialogue is needed and<br />

is often a huge barrier to overcome, largely<br />

because leaders’ shy away from these more<br />

conflicted discussions. However, without<br />

them, change will fail.<br />

Communication and language is central<br />

to leading values based change. In part this<br />

is because the language we use to facilitate<br />

change is also evolving. In short, the<br />

discussion needs to be authentic, challenging<br />

and honest in order to recognise the volatile,<br />

uncertain, complex and ambiguous (VUCA)<br />

operating environment we all live within.<br />

It is shifting towards growing creativity and<br />

fostering collaboration at all levels. Everyone<br />

is creative in their own individual way, and<br />

this can be applied in a business context;<br />

unfortunately most of us are blocked from<br />

seeing our own skillset in this light – but this<br />

needs to change. By fostering transparency<br />

of communication and driving face-to-face<br />

dialogue, leaders build a platform of trust and<br />

create emotional connection to understand<br />

past legacies, move on and absorb new<br />

messages aimed towards the future. Although<br />

communication needs to have a purpose and<br />

clarity of messaging, the real need is just to<br />

communicate, communicate, communicate.<br />

It cannot be overstated, yet it so often is<br />

overlooked or too tightly controlled. Change<br />

requires investment in communication – it is<br />

make or break – and without it the platform<br />

of trust becomes eroded. The problem is,<br />

you don’t know what the problem is, and you<br />

also don’t have all the answers. This too is<br />

okay. Let people know this and see barriers<br />

break down.<br />

Ambiguity is everywhere; this fact will not<br />

change. In an era of digital disruption change<br />

is not an easy journey, but it is the right one.<br />

The problem is, you don’t know what the<br />

problem is and you need to begin asking the<br />

questions, incessantly, that need to be asked<br />

right now. This is a conceptual, strategic<br />

and challenging conversation within your<br />

leadership team as we face the rapid dawning<br />

of a new era of work. Take heart though. I will<br />

leave it to one of the great leaders of our time<br />

– John F. Kennedy – who in 1963 gave us one<br />

of the most inspirational quotes a leader in<br />

<strong>2017</strong> can live by: “Change is the law of life.<br />

And those who look only to the past or the<br />

present are certain to miss the future.” Some<br />

things have not changed.<br />

epmagazine.co.uk | 39

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