The Only App Localization Tutorial You Will Ever Need

​The Only App Localization Tutorial You Will Ever Need
● Keywords. This is a good example of where localization may indeed go further than just
translation. The keywords that work for you in your home market may do nothing for you
in your localized market, even if they are properly translated. You are likely to do better
by starting directly from the localization market instead, for example, by using an SEO
professional in that market, and find out what local keywords are of most interest to your
customers.
Other aspects, according to the app store in question, may include uploading information about
availability of a localized version to a news section, and adding localized versions of screenshots
of your app (otherwise your home market screenshots are likely to display by default.)
Now You Can Start The App Localization Loop Again
With this tutorial (“the only app localization ​overview tutorial you will ever need”), you now
know how to go through the process from one end to the other. With your first successful
localization underway, you can then apply the same steps again for the next one.
Some of the initial work can be reused or does not have to be redone, especially in the area of
app internationalization. Life should be easier for developers, thanks to a good “internationalize
once, localize many” strategy. Marketing and product management will still need to assess new
opportunities for sales potential, competition, and any other relevant business factors.
However, even here there may be chances to leverage work already done from one market to
reduce efforts in another, for example, when only minor cultural differences exist between two
countries or locales using the same base language.
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