The Only App Localization Tutorial You Will Ever Need

​The Only App Localization Tutorial You Will Ever Need
Imagine. Your app in Spanish... In Swedish... In Swahili! Localization can make your app
accessible to people and places anywhere on the planet. But what does localization entail?
Sometimes it seems the deeper you dig, the more complex and the wider ranging the idea of
localization becomes. An app localization tutorial to cover it all would be the size of a New York
telephone directory. Moreover, it would be out of date before it was finished, because app
localization needs are always changing.
One Overview To Cover It All
Here’s another approach. This tutorial gives you an overview of the critical points and the
principles of localizing an app. You may be a marketer, a product manager, or a developer, and
as such, you may naturally feel more concerned by some aspects more than others. However,
all the points we discuss will affect you, directly or indirectly. For example:
● If you are a marketer, you seek to understand and give what customers want – but you
should also understand the constraints placed on the product manager, and the need for
return on investment on localizations.
● As a product manager, your concerns about app localization include time to market,
quality, support, and profitability – balanced against the challenges developers face in
making an app look and behave naturally to native speakers of a different language.
● When you are a developer, software tools, processes, and programming knowledge can
speed up localization of an app – yet without listening to your marketing colleague about
addressing cultural and linguistic issues, your newly localized version may miss the mark
with end-users.
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