A Developer’s Guide To User Experience In App Localization

A Developer’s Guide To User Experience In App Localization
If you have not yet met the term “user experience,” then now is the time, especially given its
huge impact on app localization success.
Your app’s user experience – what the user experiences when using your app – is typically the
one thing that makes or breaks the success of your app. It’s simple. If users do not see value in
your app, or have fun using your app, or get ​something out of it that they appreciate, they will
not use it. Your software will become shelfware. All the days you spent coding and testing will
have been for nothing. But how much impact do you have on user experience? Probably much
more than you think. And when it comes to app localization, even more.
Why You Never Really Knew About User Experience,
Until Now
I know what you are thinking. If user experience, or UX for short, is so important, how come that
there is so little emphasis put on UX compared to the code-writing aspects of software
development? There are two main reasons:
1. UX is often mistakenly viewed as a marketing or UX specialist-only responsibility, a kind
of touch-feely domain involving users “on the other side of the wall.” You might get
instructions or requests to design or modify an interface in a certain way, but nobody ever
seems to explain why.
2. Apart from a catch-all approach of “making sure the app user has a good time”, many
people only have a hazy notion of what UX is about and cannot explain the little they
understand to others.
phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp