A Developer’s Guide To User Experience In App Localization
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A <strong>Developer’s</strong> <strong>Guide</strong> <strong>To</strong> <strong>User</strong> <strong>Experience</strong> <strong>In</strong> <strong>App</strong> <strong>Localization</strong><br />
Start As You Mean <strong>To</strong> Go On<br />
If you are going to build better user experiences into your app localizations, you will need to<br />
know what to aim for. So, let’s try another definition of user experience to start off on a better<br />
track, this time from the Nielsen Norman Group.<br />
“All aspects of the end-user’s interaction with the company, its services, and its products. The<br />
first requirement for an exemplary user experience is to meet the exact needs of the customer,<br />
without fuss or bother. Next comes simplicity and elegance that produce products that are a joy<br />
to own, a joy to use. True user experience goes far beyond giving customers what they say they<br />
want, or providing checklist features. <strong>In</strong> order to achieve high-quality user experience in a<br />
company’s offerings there must be a seamless merging of the services of multiple disciplines,<br />
including engineering, marketing, graphical and industrial design, and interface design.”<br />
This is far more inspiring. A big reason is that one of the persons contributing to this definition is<br />
Don Norman, who invented the term “user experience”. The other person in the “Nielsen<br />
Norman” pair is Jakob Nielsen, who was already reinventing website usability in 1999 with his<br />
book “Designing Web Usability: The Practice of Simplicity.”<br />
UX, UI, And Usability <strong>In</strong> <strong>App</strong> <strong>Localization</strong><br />
<strong>To</strong> position things properly for what follows, let’s see why user experience, user interface, and<br />
usability are different. Of the three, only user experience encompasses the whole range of<br />
impressions, feelings, likes or dislikes that users have when using your app. That does not mean<br />
the other two things are unimportant. The user interface must offer access to functionality that<br />
is of value or of interest to the user. The app and its UI must also display good usability by being<br />
clear and simple to use, pleasing to the eye, easy to learn, and efficient (as in the minimum<br />
necessary number of taps, swipes or clicks) in taking users where they want to go. UX groups<br />
together the quality of the UI and the level of usability, and then adds further aspects: for app<br />
localization, for example, this includes the correct use of colors, symbols, backgrounds, and<br />
indications of direction (how to navigate a localized page.)<br />
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