NK 03_2017 PM englisch

WWW.NETWORK-KARRIERE.COM 03.2017
4,25 €
EUROPAS GRÖSSTE WIRTSCHAFTSZEITUNG FÜR DEN DIREKTVERTRIEB
ROLF SORG
„SALES AND MONEY IS
NOT EVERYTHING!“
HIGH DISTINCTION: CREDIT
WHERE CREDIT IS DUE
The Network-Marketing-Career-Sustainability
Award for the most successful and
sustainable business development in 2016
goes to PM-International AG
The Network Marketing Career has rewarded a
specially developed and newly created
award for successful, sustainable business
development to PM-International AG for
its constant value-oriented and above all
sustainable business development. The steady
and healthy economic growth gives every
PM Distributor all over the world the
assurance that their future business is built
on solid foundations.
www.seitz-mediengruppe.de
NETWORK-
KARRIERE
VERBINDET

2
BRANCHE
„DIRECT MARKETING IS RADICALLY
CHANGING“
After 24 years, PM-International is
the European network-marketing
flagship par excellence, which is
growing year after year in quantum
leaps: $350 million in 2015, $460
million revenue in 2016. The journey
is the reward: Rolf Sorg has a
billion turnover clearly within his
sights.
Arecent study of market potential
for PM-International shows
that its ‚one billion sales‘ vision is
quite realistic: the German market
alone, once again the number one
of the PM countries, has 500,000
potential customers meaning a sales
potential of 1.2 billion euros. So
far nine percent of PM’s German
market have developed according
to the latest market figures.
Network Marketing Career editor
Bernd Seitz and Rolf Sorg have
known each other for over 15 years.
Of course the question which now
naturally arises is whether such a
successful entrepreneur who started
from zero, has changed? „Rolf
Sorg has evolved as a seasoned entrepreneur.
However, he has remained
thoroughly down to earth. A
medium-sized family entrepreneur
who has not let his success go to his
head. He has remained approachable,
lives, for his standards, modestly
and has no expensive hobbies:
whatever he earns, is invested right
back into the company. The result
speaks for itself: PM-International AG
has an equity ratio of 100 percent“,
reports Bernd Seitz.
Network-Karriere: Next year PM-
International turns 25 and may well
skip the magical 500-million dollar
sales mark. If you continue at the
pace of recent years your stated
„one billion sales‘ target could be
realized by PM‘s 30th birthday.
Rolf Sorg: We are working on it, but
we are not putting ourselves under
pressure. Sales and money is not
everything. A healthy, sustainable
growth in the traditional PM countries,
whose huge potential has as
yet only been slightly tapped into,
as well as in new countries such as
Namibia and South Korea, which we
are launching this year, is important
to us.
NK: The $460 million sales have already
been reached in Europe, Asia
and America. As you know, there are
a number of large network-marketing
companies, who have grown in
other continents but have lost out
in the European market. Have there
been serious revenue shifts on
behalf of other continents at PM?
Rolf Sorg: No. For PM, Germany can
be compared to the legendary Volkswagen
Beetle. It just keeps running
and running and running. The European
countries are stable markets
with almost infinite market opportunities
for us. Italy and Norway are
currently growing explosively.
NK: How is it that these two countries,
compared to the other non-
German-speaking countries, are standing
out due to their particularly
positive development? Norway is
not an extremely huge country
with a population of just over five
million and Italy is in a debt crisis
where unemployment is at a record
high.
Rolf Sorg: First of all, and this is true
for all PM-countries, we have a unique
product portfolio with first-class
results, which are used and consumed
by millions of people. Secondly,
and of this I am especially proud,
we have fantastic sales teams that
are constantly growing and rejuvenating
their own ranks.
NK: On the subject of young Distributors
at PM: we have recently reported
about an 18-year old Italian
who had built up a career within a
matter of months and was supposed
to receive a bonus of 10,000
euros at a PM event in Germany.
However, her father did not allow
her to travel saying: „My daughter,
you‘re only 18 years old...“ What
happened to her?
Rolf Sorg: She has managed to convince
her father that she‘s at least
old enough to be a really successful
business woman. She is already a
PM Silver President and as a result
is on her way to the top. And as befits
a good daughter, she has already
involved family members and
registered them all as Distributors,
who now have their own teams. Including
the strict father, by the way.
In Italy entire family members are
often involved in the PM business.
And more so than not from the „bottom
up“, as in the case of the Italian
basketball legend Antonello Riva. A
European champion, a member of
the National Team in the Olympic
Games, World Championships - Antonello
Riva was always in the limelight.
Eventually his wife Marina
03.2017

BRANCHE
3
wanted to emerge from her hus-
to the latest, and verified, findings
Rolf Sorg: We have been working
products examined for doping-re-
setbacks, and thus, „starting eve-
band’s shadow and started her own
from research and science under
closely and confidently with various
levant anabolic-androgen steroids/
rything from scratch“ - always car-
career at PM. However, this did not
the leadership of Scientific Director
sports associations, national teams
prohormones and stimulants. All
ried by the hope of winning the race
suit many sports officials - the wife
Dr. Tobias Kühne and his team of 14
and world class athletes for many
FitLine ® dietary supplements are on
between contamination and detoxi-
of such a famous top athlete like
experts and are being constantly
years. Among our partners are the
the Cologne List ® . The Cologne
fication, but which was ultimately
Riva had to take care of the children,
developed further. Our products
German and Austrian Skiing Associ-
List ® publishes products that have
not fulfilled.
kitchen and Church. Antonello Riva,
stand for the highest safety as far as
ation (DSV and OesV), the German
been tested by a leading lab in NEM
For me, stories of suffering like this
already a staunch FitLine ® user du-
the optimal choice, processing and
Ice Hockey Association (DEB), the
analysis (dietary supplements) on
were the trigger for assigning our
ring the time of his best performan-
bioavailability of the nutrient con-
Association of German Cyclists (BDR),
doping substances.
team of experts with the task of de-
ces, decided to go against the of-
tent are concerned and they are
as well as the German Nordic Wal-
veloping a product which could be
ficials and chose his wife, family and
manufactured according to the strict
king Association and Inline Skating
NK: The latest product from your
made quickly available irrelevant of
PM. Now Marina is his team mana-
GMP guidelines valid for the phar-
Association (DNV). The quality of
company is the FitLine ®
D-Drink
the cost and not for the commercial
ger and is very satisfied with his per-
maceutical industry.
our nutritional supplement products
which is described as an all-round
market, but for people in general.
formance: „Whatever Antonello tou-
In memory of our longtime friend
ches, is a hit!” she says.
and colleague we developed the
D-Drink to marketability, which of
NK: Young people, fast-growing
course cannot happen within a few
sales teams with sustainable and
months as countless tests must be
far above the industry average re-
carried out. This was introduced in
venue developments - is this most
January of this year with a huge and
likely due first and foremost to the
unexpected success. Even though
scientific components of PM‘s pre-
we had produced three times the
mium products?
usual amount of products at the
Rolf Sorg: Our FitLine ® premium pro-
start, we were completely sold out
ducts are not subject to any chan-
within 48 hours.
ging trends, instead they satisfy a
preventive with our Nutrient Trans-
NK: It has come to our attention
and our exemplary support in top
solution contributing to a normal
NK: The product has an extensively
port Concept (NTC ® ) which has
that more and more athletes are
sports also led to Austria’s Sport Aid
liver and metabolic function. What
unique position on the market and
been developed by our scientists.
using the FitLine ® dietary supple-
recommending our nutrition products
does the D-Drink trigger and how
is in huge demand. The D-Drink 14-
NTC brings the nutrients to where
ments to achieve their personal best
to the almost 500 athletes they
did this product idea arise?
day treatment is available to the
they are needed exactly when they
performances. As is well known,
support.
Rolf Sorg: First and foremost, we
consumer for almost 30 euro. The
are needed, to cell level. Over 300
you not only need an optimal sup-
Not without reason: as a company
wanted to help the body break-
imputed market price would be
million products sold that are ap-
ply of nutrients, but also the opti-
we have voluntarily committed our-
down any burdens from exposure
around 50 euro. Have you become
preciated and being regularly used
mum doping secu-
selves to regularly
to environmental factors, medica-
a philanthropist?
by millions of customers worldwide
confirm that we are on the right
rity.
having all Fit-
Line ®
tion, smoking, alcohol and poor nutrition
and help people to become
Rolf Sorg: Our social commitment is
elsewhere. In the course of long-
road with our way of understanding
fitter and more efficient. For this pur-
term cooperation with the aid orga-
safety and customer satisfaction.
pose, we have developed a 14-day
nization World Vision, we have ac-
As far as quality is concerned, we
know no compromise as a high
program, during which you can enjoy
a delicious FitLine ® D-Drink
tively adopted around 1,000 sponsorships
for children in need on all
level of quality in our products
daily. Many are of the opinion
continents. As a result we are the
at PM-International AG goes
that the effect is sensational
company with the most active spon-
far beyond respecting es-
and already noticeable after
sorships worldwide at World Vision.
tablished and required
a few days of use.
However, back to your question
standards. We are the only
Our scientists accepted
about the pricing for the D-Drink:
direct sales company to
this topic due to the fact
we want as many as our millions of
have the quality of our
FitLine ® products ana-
that we had one of my
closest friends as a col-
customers to be able to afford the
D-Drink. We have fantastic deve-
lyzed by the TÜV Süd
league in our team, who,
lopment prospects behind and be-
ELAB.
as many, had to endure
fore us. We can easily afford it. As
Our FitLine ® premium sup-
much over the years: in-
said before, money isn’t everything.
plements and cosmetics
series BeautyLine ® have
tensive medical treatment
over a never-ending period
www.pm-international.de
been developed according
of time, then passing hope,