_1215_fine_art_catalogue

Emma Cole
emmacole@outlook.com
Branded Colour
Colour is consciously placed into people’s everyday lives, and is a key
visual attraction built into advertisements. Within the high street we
enter into a paradise of enticement through luminous commodities
and blocks of colour that direct and consume our gaze. The elusive and
compelling way in which colour absorbs an object, person, and place,
creates within us illusory satisfaction – a momentary feeling of
euphoria. “In one sense colour is here, now, around and in front of me, a
part of objects and atmospheres, as real and commonplace a presence as
anything.” – David Batchelor
Product consumption is commonplace within our contemporary
society, and as consumers we rely on intensive visual stimulation,
particularly through advertising. Visual pleasure generated through
images, aspirations, and products, is a desire we seek, not a necessity,
which rinses our wallets every month. I offer visual experiences of
colour that mimic and replicate the pleasures gained in these
commercial situations. In taking branded colour out of direct consumer
contexts I am isolating and reconfiguring its aesthetic function, as
visual stimulation, and repositioning it within formal contexts of
contemporary art practice.
‘Palette Panels’, 2015 (acetate on windows)
‘Starbucks, Primark, Coca Cola ii’, 2015
‘Starbucks, Primark, Coca Cola’, 2015
Emma Cole
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