Ethniticities Magazine - March Issue 2017
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LET’S TALK ABOUT ENTREPRENEURSHIP<br />
WHO WE ARE?<br />
Ella Es cosmetics is a line of beauty products that<br />
caters to the diverse shade ranges and undertone of<br />
Woman of Color in Latin America and the Caribbean.<br />
We believe that make up should enhance our natural<br />
beauty, not hide our flaws. Ella Es is intelligence, strength,<br />
courage, beauty, sexy, daring… It’s whatever women<br />
and girls choose to be.<br />
WHY WE DO WHAT WE DO?<br />
Ella Es cosmetics was born out of the unaddressed<br />
cosmetic needs and desires of Afro-Latinas. For far too<br />
long throughout Latin America women of color have<br />
been underrepresented and/or ignored by the beauty<br />
community. There is a void in the range of shades<br />
for our varied and diverse skin tones, which ultimately<br />
have left women no choice but to wear shades too light<br />
for their complexions. Ella Es cosmetics exists to<br />
fulfill this void. Our foundation contains skin protective<br />
properties and is long-wearing in tropical climate. You<br />
will not sweat it off!<br />
EEC is a platform where Black beauty can be celebrated.<br />
As we cultivate our identities as Afro-Latinas in<br />
our countries of origin and abroad, we’re learning more<br />
about our history, our uniqueness, our talents and our<br />
general fabulousness. Shouldn’t we have cosmetics<br />
that reflect it as well? EEC is just one platform to encourage<br />
women of color to expand their horizons. We<br />
are a family-ran, woman-ran business. We envision a<br />
beauty industry that educates and builds relationships<br />
with others who celebrate the beauty and accomplishments<br />
of women of color and promotes entrepreneurship<br />
for women and girls.<br />
WHERE WE DO IT?<br />
Our launch will take place in Panama and sub<br />
ly throughout the region. As an Afro-Descen<br />
Panamanian, I have witnessed firsthand th<br />
tent and frustration of Panamanian wome<br />
surrounding beauty and access to product<br />
dress our specific needs. Panama is a micr<br />
our regions’ rich racial and ethnic history<br />
descendant and Indigenous women typically<br />
dertones that range from red, yellow, olive, c<br />
and neutral shades. Mainstream cosmetic<br />
disappointed us. Our skin responds differen<br />
sun, retains and reflects colors in unique wa<br />
have a wide spectrum of complexions to cat<br />
do not have to look far to know that this is a p<br />
other Latin American Countries.<br />
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