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www.insights<strong>success</strong>.in<br />

February 2017<br />

<strong>The</strong> way of business solutions<br />

Company of the Month<br />

Shivanath Devinarayanan<br />

CEO<br />

Dazeworks Technologies<br />

THE<br />

<strong>30</strong><br />

<strong>Most</strong> <strong>Valuable</strong><br />

<strong>Consulting</strong><br />

<strong>Companies</strong><br />

Vikrum Kishore<br />

CEO<br />

VISHAL KEDIA<br />

Corporate Sector Contribution<br />

To <strong>The</strong> Women Empowerment<br />

GAURAV SINGHAL<br />

Patent Trends in ling of<br />

Standard-Essential Patents<br />

(SEP s) in India<br />

AUROBINDA PANDA<br />

Tips for the start-ups<br />

in the <strong>Consulting</strong> Industry<br />

ABHISHEK RATHOD<br />

GIS Boom on<br />

the Planet Earth<br />

EWE <strong>Consulting</strong> Engineers:<br />

Unexampled Engineering Solutions


G R I P That Truly Works.<br />

+91-11-23311112-7<br />

www.jktyre.com


Since 1984<br />

www.fossil.com


Editorial<br />

e witnessed the tremendous change consultant industry faced<br />

Wduring last year, which refined it thoroughly, making everyone<br />

expect more from it. All these changes were the outcome of<br />

hardship to innovate something new and refine, the consulting services<br />

offered by these companies which played the role of a refiner indeed. Going<br />

forward, these consulting companies are changing their own image through<br />

its unique way of defeating challenges which comes through evolving as<br />

more refined services ever offered by them.<br />

<strong>Consulting</strong> <strong>Companies</strong><br />

Transforming into<br />

‘Everything <strong>Companies</strong>’<br />

Unique and varied demands of the clients and their choices of the<br />

workforce, are forcing the definition of the consulting companies to be<br />

changed. This is the reason which is culminating the consultant companies<br />

not to call themselves as a ‘consulting company’ or a ‘service provider<br />

company’. Rather, they prefer calling or being mentioned by their company<br />

names only. This transformation is the outcome of the range of services the<br />

consultant companies are offering nowadays. No more consulting<br />

companies are confined to the same old services it used to offer in the past.<br />

In this technology driven world, where every single business makes<br />

progress and can only compete in the fast pace world when they will be<br />

ahead in collaborating the technology and talent. To provide solutions that<br />

are customized, today’s consulting firms offers a bouquet of services.<br />

No doubt, the everyday expanding customer demands will make a<br />

revolution in the consulting services in a way that will change the whole<br />

scenario this year too. <strong>The</strong>re is a demand for multi services consulting<br />

companies, who have multi-talented consultants. <strong>The</strong>se futuristic consulting<br />

companies are able to provide solutions based on the cloud, offering access<br />

to a number of client’s at the same time, using the same cloud platform.<br />

<strong>The</strong> new phenomenon in the consulting industry is the innovation hubs of<br />

the consulting companies. <strong>The</strong>se innovation hubs are meant to invest their<br />

talent in research and development. Moto of these hubs is to test the<br />

usability of the services and products offered by the consulting firm.<br />

All in all, day by day evolving technology, the varied and unique demands<br />

of the customers are making the consulting industry transform itself into a<br />

unique and all in all solution. As per the reports, in India, there are<br />

approximately 10,000 big and small consulting firms, the majority of these<br />

consulting companies are in the four metros of India i.e. Mumbai, Chennai,<br />

Delhi, and Kolkata. A study proposed that the revenue that the consulting<br />

industry will generate by 2020 will be Rs. 27,000 crore. It will be really<br />

amazing to watch the consulting industry grab some more characteristics.


Editor-in-Chief Pooja M. Bansal<br />

Managing Editor Archana Ghule<br />

Co-Editors<br />

Sagar Bhattacharjee<br />

Abhijeet Parade<br />

Ujal Nair<br />

Poonam Yadav<br />

Art & Design Director Amol Kamble<br />

Co-designer Aparna Vanzul<br />

Picture Editor Alex Noel<br />

Art Editor Poonam Mahajan<br />

Visualiser Shweta Shinde<br />

Business Development Manager Akansha Garewal<br />

Marketing Manager Dhruv Apte<br />

Business Development Executives<br />

Dnyaneshwar, Priyanka,<br />

Meera, Rutuja, Ankush<br />

Research Analyst David<br />

Circulation Manager Swapnil<br />

Database Management Sharad<br />

Technology Consultant Vishal More<br />

sales@insights<strong>success</strong>.com<br />

February, 2017<br />

Corporate Ofces:<br />

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For Subscription: Visit www.insights<strong>success</strong>.com<br />

6<br />

,


C O N T E N T<br />

10<br />

Cover<br />

Story<br />

EWE <strong>Consulting</strong> Engineers:<br />

Unexampled Engineering Solutions<br />

CXO Standpoint<br />

Corporate Sector Contribution<br />

To <strong>The</strong> Women Empowerment<br />

58<br />

Patent Trends in ling of Standard-<br />

Essential Patents (SEP s) in India:<br />

Telecommunication Sector<br />

46<br />

GIS Boom on the<br />

Planet Earth<br />

66<br />

Tips for the start-ups in<br />

the <strong>Consulting</strong> Industry<br />

34


Dazeworks:<br />

<strong>The</strong> Best Partner for<br />

all your Cloud Solutions<br />

16<br />

Company of the Month<br />

<strong>30</strong><br />

44<br />

chalk talk<br />

Management <strong>Consulting</strong><br />

Industry: An Overview<br />

editorial pic<br />

<strong>The</strong> Criss-Crossing of<br />

Articial Intelligence<br />

and <strong>Consulting</strong><br />

Adhaan Solutions Pvt. Ltd.:<br />

Offering Foremost<br />

HR Solutions<br />

24<br />

Arkitechno Consultants:<br />

Going beyond the beaten<br />

track to Provide Superior<br />

Engineering Services<br />

26<br />

28<br />

Brainiac IP Solutions:<br />

Fight for Your Copyright


Connvero <strong>Consulting</strong><br />

Services Pvt. Ltd:<br />

Committed to Deliver Success<br />

36<br />

Cyclo Investments:<br />

Taking Client Satisfaction<br />

to a New Level<br />

38<br />

Global C:<br />

Backing the Backbone<br />

of Infrastructure<br />

40<br />

I. P. Pasricha & Co<br />

Financial Retrenchment<br />

Done Right<br />

50<br />

42<br />

IPRAM Intellectual<br />

Property Services:<br />

Committed to Diligent and<br />

Innovative Solutions


Mobile Programming LLC:<br />

<strong>The</strong> key to <strong>success</strong>ful<br />

digital transformation<br />

52<br />

Space Matrix:<br />

Transforming Workspaces<br />

One Ofce At A Time<br />

54<br />

Square <strong>Consulting</strong>:<br />

Where Problems<br />

Meet Solutions<br />

60<br />

TECHVED<strong>Consulting</strong>:<br />

<strong>The</strong> Global UX/UI<br />

Powerhouse<br />

Delivering Futuristic<br />

UX/UI Solutions<br />

64<br />

62<br />

Yesweus:<br />

Online Prestige Builders<br />

Multiplying the<br />

Joy of Success


<strong>30</strong><br />

<strong>The</strong> <strong>Most</strong> valuable<br />

onsulting<br />

<strong>Companies</strong><br />

Consultants, having all<br />

your business needs<br />

hat is the need of a consultant? A very common question asked, lets suppose till a decade ago by any<br />

Wcompany when a consultant or a consulting company used to approach them. But if anyone will pose the<br />

same question today before any company, the person might be considered insane. As the consultant<br />

companies have proven their mettle when it comes to the usefulness of them for the <strong>success</strong> of any business.<br />

It is the consulting industry, which is shaping the economy of a country, simultaneously creating value for both the<br />

public and the private sector. It is these consulting companies that are transmitting precious advice to the businesses,<br />

while helping them to do things in an effective and efficient way. Today's technology driven consulting companies are<br />

the real bonanza for the distressed companies, who are on the verge of finding some ways for restructuring their<br />

organization.<br />

To celebrate such valuable consultant companies, which are having a specific and in-depth knowledge and skills to take<br />

their clients on the path of <strong>success</strong>, we are introducing our issue of “<strong>The</strong> <strong>30</strong> <strong>Most</strong> <strong>Valuable</strong> Consultant <strong>Companies</strong>”.<br />

Here in this issue we are celebrating the efforts and importance of the consultant companies, who are giving their best<br />

to fulfill all the business needs of their clients.<br />

On the cover page of our magazine, <strong>The</strong> <strong>30</strong> <strong>Most</strong> <strong>Valuable</strong> Consultant <strong>Companies</strong>, we have the foremost consultant<br />

solutions provider company, EWE <strong>Consulting</strong> Engineers Pvt. Ltd. To release the burden of the client when they move<br />

on to set up a new project, upgrade the systems or decide to do a process optimization, EWE <strong>Consulting</strong> Engineers<br />

comes into action, determined to work in unison with the client. EWE <strong>Consulting</strong> provides enthusiastic support in order<br />

to bring the project to a <strong>success</strong>ful and logical conclusion. Stepping in early at the time of conceptualization and<br />

working hand in hand till the handing over of the project to the client, has been the forte of the company.<br />

Also, we have some masterly articles shared by the industry experts under the section of CXO standpoint. One such<br />

insightful article, “Corporate Sector Contribution To <strong>The</strong> Women Empowerment” is contributed by Mr. Vishal Kedia,<br />

Founder and Director of Complykaro. Also, in this issue, we have with us, Mr. Gaurav Singhal, Principal IP<br />

Attorney, Director & Co-founder of Patracode who have contributed, “Patent Trends in filing of Standard-Essential<br />

Patents (SEP s) in India: Telecommunication Sector”. We have one more guest, Mr. Abhishek Rathod, Co-founder<br />

of Arianrhod GeoSpatial Solutions Pvt. Ltd., who have given some insights on GIS, through his article, “GIS Boom<br />

on the Planet Earth”. Also, do not forget a contribution of a must read article, “Tips for the start-ups in the<br />

<strong>Consulting</strong> Industry” by Aurobinda Panda, Founder & Managing Partner of Lex Protector.<br />

So, here we present you an issue of <strong>The</strong> <strong>30</strong> <strong>Most</strong> <strong>Valuable</strong> <strong>Consulting</strong> <strong>Companies</strong>, portraying the most hardworking<br />

and valuable consulting companies ever, with some masterly articles by our guest writers, accompanying with some<br />

insightful articles by our scholar writers.


Cover Story<br />

Vikrum Kishore<br />

CEO


EWE <strong>Consulting</strong> Engineers:<br />

Unexampled Engineering Solutions<br />

ar for “Plant Engineering” is set very high. It stands in the need of wide ranging knowledge and experience<br />

Bin process, machinery, codes, control systems and project management. It depends on the client’s<br />

considerations and approach to plan and design, and at last it comes to construction.<br />

To release the burden of the client when they move on to set up a new project, upgrade the systems or decide to do a<br />

process optimisation, EWE <strong>Consulting</strong> Engineers Pvt. Ltd. comes into action, determined to work in unison with<br />

the client. EWE <strong>Consulting</strong> provides enthusiastic support in order to bring the project to a <strong>success</strong>ful and logical<br />

conclusion. Stepping in early at time of conceptualization and working hand in hand till the handing over to the<br />

client, has been the forte of the company.<br />

Having a dedicated talent pool with core engineering skills in key industry segments makes EWE’s service line a<br />

completely integrated service model. Being an expert in handling complex projects, EWE <strong>Consulting</strong> is a master,<br />

knowing very well the art of collaboration with downstream service providers and parties for project delivery,<br />

which helps them to provide cost effective and optimal solutions.<br />

When it comes to be the best in the market, EWE has a policy of theory backed by practical experience. It competes<br />

with companies bigger than itself and prides itself in terms of Speed of Delivery, Optimization, Cost, Robust<br />

System Design and Seamless Integration with present plants, which is a vital feature of Brownfield projects. <strong>The</strong>y<br />

have a reputed clientele in their kitty which includes firms like JK Group, Wood Group, BTS, Hitachi, Sun Pharma,<br />

Dalmia Bharat, ACME to name a few.<br />

‘<strong>Consulting</strong> with a difference’<br />

Founded on the premise of ‘Customer Relationship’ & ‘Human made’. During the early phases of its formation,<br />

getting the right people on board was critical and tough, which mades the company struggle untill 2014, but without<br />

letting up its morale, EWE <strong>Consulting</strong> Engineers continually valued timelines, respect for peers, constant learning<br />

and doing things right the first time.<br />

Though the process of evolution was slow, especially when you are driven by policies and values, EWE prides itself<br />

on its system and policies, and getting its team a right work life balance along with customer relation as being its<br />

prime focus.


“<br />

Innovation is<br />

a key<br />

factor EWE<br />

counts on while<br />

working on<br />

out of the box<br />

<strong>Consulting</strong> Services at Par<br />

Founded in 2008, EWE <strong>Consulting</strong> Engineers have grown steadily into new<br />

arenas starting from just Water Management. <strong>The</strong>y operate through their<br />

verticals:<br />

Environmental:<br />

strategy to keep<br />

It includes Solid Waste Management, Waste to Energy, Waste to Fuel /<br />

Cellulosic Ethanol, Waste to Manure, Bio Remediation of Soil and<br />

Water Bodies, IBT Composting, Noise Abatement,<br />

Hazardous Waste Management, Oil water separators, Sludge<br />

Management, Leachate Treatment Sludge Dewatering and<br />

management, EHSS (Environmental, Health, Safety & Social).<br />

<strong>The</strong>y also offer design & Engineering support to other equipment<br />

manufacturers and clients for air pollution control system like<br />

ESP, Bag filters etc.<br />

Energy:<br />

“<br />

itself in a<br />

consolidating<br />

condition<br />

Includes offers like, Biomass, Geo <strong>The</strong>rmal based Power<br />

plants, Captive and Stand alone power plants (Sub critical &<br />

Super critical), CBM, Gassification, Biogas, CBG based<br />

Power Plants, Cross Country Piping & Upstream O&G<br />

systems, Tanks farms and WFI systems.<br />

Analytical Services:<br />

An ISO 9001 certified Lab is manned and operated by<br />

an able team and has capabilities to test Water and<br />

Waste water, Soil, Air Pollution, Noise Pollution<br />

Chemicals & Fuels.<br />

Water and Waste Water Treatment:<br />

Design & Engineering of Water and Waste Water<br />

Treatment Products & Solutions, Clarification &<br />

Filtration, De-mineralisation, Sea Water Desalination<br />

Systems (Membrane & <strong>The</strong>rmal),<br />

Sludge Management, Effluent Treatment Plants<br />

(ETP), Recycling systems (ZLD), Catalytic<br />

Advanced Oxidation Process (ACCOP), DAF,<br />

and WAO (Wet Air Oxidation).<br />

Apart from the above, the company offers<br />

design & Engineering of water intake<br />

systems and distribution system along with<br />

design of water retaining structures for


3<br />

above 5000 m /h upwards in various configurations with /<br />

without SCADA<br />

Chemicals:<br />

<strong>The</strong>y offer process engineering and detailed engineering<br />

expertise for the following range of chemicals, PAC,<br />

Sulphuric Acid, Distilleries & Breweries, Starch & Allied<br />

Products, Adhesives (Including Anaerobic) Essential Oils,<br />

Flavours, Fragrances, Toileteries & Cosmetics, Adhesives,<br />

Bio fertilizers, Bio Cultures & Enzymes.<br />

Process Equipment Design:<br />

EWE Offers its expertise is design of structures like<br />

chimneys, distillation columns, reactors, boilers & heat<br />

recovery solutions, ESP, Product development, cross<br />

country pipelines etc. Apart from this they also offer MEP<br />

services to the Infrastructure sector, black utilities,<br />

including HVAC services and likes of it, HAZOP, HAZID,<br />

LOPA, SIL studies are undertaken.<br />

Vikrum Kishore, Nous behind EWE<br />

A truly disciplined person, with a background of armed<br />

forces, Vikrum Kishore, CEO of EWE <strong>Consulting</strong><br />

Engineers holds a Chemical Engineering degree from LIT<br />

Nagpur, with a post graduation degree in Energy &<br />

Environment from IITD. Vikrum has had stints with<br />

companies in the field of Water, Chemicals, Infrastructure,<br />

Power, etc.<br />

It all got started when Vikrum got a campus placement and<br />

joined <strong>The</strong>rmax Limited. He hardly had any idea that this<br />

opportunity would prove to be a milestone in his life, as it<br />

was here that the seed of Engineering was planted in his<br />

mind.<br />

Vikrum is a person who never ran the race to be first at<br />

everything but believed in building a strong foundation and<br />

concept. This attitude of his, coupled with quick response,<br />

being a self-learner and willing to take the road less taken,<br />

has many times led him to the failures eventually landing<br />

on <strong>success</strong> due to his persistence and tenacity.<br />

A true believer of “Good to Great & Great by Choice” of<br />

Tom Peters, Vikrum changed his outlook and set up a vision<br />

to be great, agile and adaptable by choice. It was his belief<br />

in the saying, which laid the way forward for EWE<br />

<strong>Consulting</strong> Engineers Pvt. Ltd<br />

Vikrum admits, “<strong>The</strong> first step of Change happened in<br />

2013, just as I stepped to take control of the company<br />

and the next change occurred in the last quarter of 2016<br />

which is under implementation now to gear up the<br />

company for the consolidation & uphill destination.”<br />

Vikrum has been known to do many ‘first of its kind’<br />

and mostly without a ‘Technology transfer’. Instead of<br />

calling him a Chemical Engineer he prefers to be called<br />

an Integrated Engineer, seamlessly moving from<br />

Chemical to <strong>The</strong>rmal to Environmental to Civil to E&I<br />

and so on back and forth. He relies most on<br />

experimentation and piloting to develop technologies.<br />

<strong>The</strong> adroitness of understanding the core of<br />

consulting business.<br />

<strong>The</strong> story of Vikrum becoming a consultant is quite<br />

interesting. It was in 2013 that Vikrum entered the<br />

consulting field. When he stepped in, the first lesson he<br />

learnt from his associates was, “A consultant is one who<br />

borrows words from the client and phrases a sentence<br />

and returns it back to them”. Initially, Vikrum did not<br />

understand the meaning of this sentence. It was later,<br />

when he gained experience in the field, he found that<br />

the sentence has some truth lying in it. “It is just that<br />

you have the most sophisticated Gadgets and Armory<br />

but lack the terrain information. In consulting business<br />

the client mostly helps us with Terrain information”,<br />

says Vikrum. As per Vikrum, with client inputs the<br />

consultant is better placed with offering solutions to<br />

them. Practical insight and feedback make a consultant<br />

help design a better facility. He compares the consultant<br />

and client relationship with a relationship shared by a<br />

Doctor and a Patient. This is a service industry and<br />

methodology & yardsticks differ from general industry<br />

and market standards.<br />

Future Consultant Industry from Vikrum’s<br />

Viewpoint<br />

This industry needs to move out of borders and<br />

disciplines. Presently, most larger <strong>Consulting</strong> firms are<br />

multinationals and Engineering is more of a back end<br />

office in India.<br />

Indian Engineers are one of the best in the world,


perhaps amongst the top 10 in the world. <strong>The</strong> government has<br />

not done much to give it an Industry standard. While<br />

much of it is splintered and cohesion among<br />

consulting firms is in its infancy.<br />

Process Development and new<br />

product development<br />

need to be<br />

developed in India.<br />

Expenditure in India on<br />

R&D is quite low and so is it in<br />

Engineering, while Process<br />

Development is part of R&D, product<br />

development would be classified as Engineering.<br />

Unbuoyant of the future of <strong>Consulting</strong> Business, EWE<br />

<strong>Consulting</strong> is tying up with technology partners to offer<br />

Technological solutions along with design & engineering services and<br />

gearing its self for the way forward. It is on an advanced stage of tying up<br />

with a leading technology provider in the field of Air Pollution abatement with<br />

simultaneous SOx & NOx treatment. More so EWE <strong>Consulting</strong> Engineers is a first of<br />

its kind in the country trying to offer the soft and the Hard part of the technology with its<br />

applications and engineering softwares which it is developing in the current phase along with<br />

mobile engineering apps.<br />

EWE’s future in the constantly inconstant consulting scenario<br />

“<br />

We are helping clients in Optimization, which<br />

translates in the client offsetting their consulting<br />

“cost from faster turnaround and optimization<br />

In this world, the only constant thing is ‘Change’ and this drives the Design, Engineering and <strong>Consulting</strong> firms to<br />

constantly reinvent themselves. <strong>The</strong>y need to better their Engineering deliverables, knowledge of national and<br />

international codes & standards. “Constant learning and a constant challenge to prove that Indian <strong>Consulting</strong> firms are if<br />

not better, at Par with the Western counterpart drives EWE to better their performance each time”, adds Vikrum.<br />

At one front, EWE competes with firms on the soft part of Engineering while on the other hand, with the hard part of<br />

Engineering along with other disciplines which have different approaches. It is time for consolidation for the company and<br />

gear up to reach new heights.<br />

While describing the change Vikrum denotes that, with the onboarding of the young and Energetic team of Lijo Jacob,<br />

Sonal Tiwari and Nandni Joshi, EWE saw the consolidation in phase one. Lijo Jacob took the task of Customer<br />

Relationship and IT, while Sonal Tiwari worked hard to see Human resources and relationship works at EWE. Nandni<br />

looks after the Water & EHSS section.<br />

<strong>The</strong> second phase saw the onboarding of Satadip Ghatak and NK Bhardwaj. Satadip looks after Operations in East while<br />

NK Bhardwaj is focused on the Middle East. It is only because of the dexterous team of EWE <strong>Consulting</strong> Engineers that<br />

the company now has its branches in Kolkata, Mumbai and Kuwait. EWE is now vying Bengaluru as its fourth Indian base<br />

and has extended tentacle to Africa and SAARC countries from where they are soon to get their first International order.


Company of the Month<br />

Dazeworks:<br />

<strong>The</strong> Best Minds in<br />

Salesforce<br />

magine a software that can track business<br />

Idevelopment activities of sales people,<br />

reports of customer interactions and the<br />

effectiveness of marketing initiatives. A software<br />

helping to collaborate between employees,<br />

partners and customers in which even people<br />

outside the organization could be safely given a<br />

login access. That software could have only one<br />

name and that is Salesforce, the ultimate<br />

collaboration tool. According to the 2016 Forbes<br />

ranking, it is regarded as the second most<br />

innovative company in the world and is now the<br />

th<br />

7 most in-demand software skill. In India, the<br />

Salesforce community is growing fast and holds<br />

huge potential with user groups and developer<br />

groups being nurtured in different regions.<br />

Buying Salesforce is the easy part. Like any other<br />

tool, using Salesforce as a branding tool and<br />

carrying out tabs and home page customizations<br />

requires you to know your way around the<br />

platform. If you are looking for one place for all<br />

solutions for running your business, then head to<br />

the land of the Silent Valley where you will find<br />

an organization that competes with those in the<br />

Silicon Valley. Dazeworks, headquartered in<br />

Alappuzha, the Venice of the East, is a pure-play<br />

Salesforce consulting company with a love for all<br />

things Salesforce.<br />

Shivanath Devinarayanan<br />

CEO<br />

Dazeworks Technologies<br />

A team of 70+ certified Salesforce developers,<br />

architects and consultants who share a passion for<br />

the Salesforce platform work with clients to build<br />

and deploy top-notch solutions to their business<br />

challenges. Dazeworks has 3 expert MVPs in<br />

India, 2 in the US and 1 in the UK who come<br />

together to offer a gamut of services ranging from<br />

Salesforce consulting, development and<br />

implementation to Appexchange and Salesforce1<br />

16<br />

| February 2017 |


Company of the Month<br />

mobile app development.<br />

Providing Robust Solutions and Services<br />

Salesforce development services are designed to customize<br />

a client's instance in accordance with their specific<br />

requirements. <strong>The</strong> team at Dazeworks builds add-on<br />

applications hosted on Salesforce infrastructure and can<br />

work in tandem with their existing Salesforce system. <strong>The</strong>ir<br />

implementation services include enterprise architecture<br />

planning, configuration and customization, data migration<br />

and system integration, reporting and analytics.<br />

Salesforce Lightning<br />

Salesforce Lightning is a new concept from Salesforce with<br />

its components and apps that constitute the future of the<br />

Salesforce1 platform. It introduces an entirely fresh way of<br />

interacting with the CRM. <strong>The</strong> experts at Dazeworks assist<br />

in building powerful apps that can be used from any device<br />

using the Salesforce Lightning components.<br />

Salesforce <strong>Consulting</strong> Services<br />

“<br />

Salesforce.com boasts of<br />

thousands of solutions<br />

that simplify operations<br />

in the organization. Those<br />

who have invested know<br />

that it can change the<br />

entire way of doing<br />

business. With<br />

Dazeworks, clients can<br />

capitalize on that<br />

investment by relying on<br />

their experience and<br />

expertise in meeting their<br />

varied requirements that<br />

span across industries.<br />

Salesforce1 Mobile App<br />

Development<br />

This is an API-rich platform that is a powerful and a smooth<br />

blend of Force.com, Heroku and ExactTarget Fuel. It was<br />

created to tackle all the concerns related to mobility and<br />

with Dazeworks, a client can unlock the true powers of<br />

Salesforce1 to give the ultimate advantage to their<br />

employees, customers and partners.<br />

Salesforce Development<br />

Through APEX, Visualforce, workflow, triggers, custom<br />

objects, Lightning components, process builder and much<br />

more, Dazeworks incorporates the best of Force.com to<br />

tackle complex business process that have rapidly evolved<br />

into bottlenecks. With flexible engagement models,<br />

extensive support services, expert in-house QA team, pixelperfect<br />

designs and on time delivery, Dazeworks is the onestop<br />

shop for everything in Salesforce development.<br />

Salesforce Communities<br />

<strong>The</strong> easiest way of being<br />

an effective consultant is<br />

by reaching out to your<br />

users and talking to them<br />

A social collaboration environment not only drives<br />

customer loyalty, brand advocacy and social intelligence,<br />

but it also keeps a tab on the latest updates like targeted<br />

recommendations to members and the impact of page<br />

building and file-share integration with Lightning Builder<br />

and Google Drive respectively. <strong>The</strong> team at Dazeworks<br />

helps their clients to define and build the best engagement<br />

experiences with both internal as well as external<br />

stakeholders.<br />

AppExchange App Development<br />

At Dazeworks, with a set of certified developers and UI<br />

designers, any breakthrough idea for an app can be<br />

materialized without all the stress involved in app<br />

development. With extensive experience in Java, Apex,<br />

VisualForce, API and AppExchange integration, Dazeworks<br />

experts can tackle the menacing issues of APIs, checkouts,<br />

platform limits, unit tests, permission models and so on.<br />

This can ensure that the app clears the stringent Salesforce<br />

security review before getting listed in the business app<br />

store of Salesforce Appexchange.<br />

Salesforce Admin and<br />

Developer Support Services<br />

<strong>The</strong> role of a system<br />

administrator might have<br />

subdued in this age of SaaS,<br />

but a timely support from<br />

experienced Salesforce<br />

Administrators can increase<br />

user adoption rates and<br />

improve technology<br />

investments. With<br />

Dazeworks’ handpicked<br />

certified admins and<br />

developers, clients receive<br />

faster response time and<br />

problem resolution that<br />

results in a scalable team<br />

focusing on the core business. With optimized delivery<br />

costs and a dedicated resource for the projects, clients have<br />

the option to either go for a dedicated resource or a predetermined<br />

professional service package.<br />

“<br />

Salesforce Implementation Service<br />

<strong>The</strong> expertise on disposal at Dazeworks can also be used as<br />

guidance before implementing and customizing Salesforce.<br />

Through their exhaustive experience of working with<br />

Salesforce1 and Force.com they can assure a smooth and<br />

hassle-free setup and transition. <strong>The</strong> services expand to<br />

enterprise architecture planning, configuration and<br />

customization, data migration and system integration to<br />

reporting, analytics and support services.<br />

System Integration and Data Migration<br />

Cleansing, organizing and de-duplicating data requires<br />

certified experts and strategists to choose the most<br />

| February 2017 | 17


extensible integration option. Dazeworks experts can<br />

integrate and migrate data from existing legacy systems to a<br />

new or existing Salesforce environment.<br />

Expert Architectural Guidance<br />

With a total of 6 MVPs under one organizational umbrella,<br />

the in-house teams of their clients are presented with not<br />

just tips and tricks but also with technical design sessions,<br />

architecting technical solutions and leading custom<br />

development solutions and interfaces.<br />

<strong>The</strong> Intellect behind the Innovation<br />

Shivanath Devinarayanan, CEO and Chief Ninja of<br />

Dazeworks, is a complete technocrat, and a serial<br />

entrepreneur. He owes his inspiration to technology since<br />

childhood to Dexter, a popular cartoon character and his<br />

unfathomable love for Salesforce to Jeff Douglas.<br />

He took the less-trodden path of APEX instead of C# at a<br />

time when Salesforce was<br />

“<br />

not trending in India.<br />

Thanks to an experience of<br />

working with a client,<br />

while working as a C#<br />

developer in his first job, he<br />

shifted his focus to<br />

Salesforce and eventually<br />

never looked back. During<br />

his term at his second job<br />

post, Shivanath<br />

<strong>success</strong>fully interfaced with<br />

50 clients, at the same time<br />

using the Salesforce<br />

platform. It was here that<br />

he understood the art of<br />

business and started<br />

looking at the business side<br />

of things. He learnt a lot from just working with Apex and<br />

learned the importance of Salesforce community.<br />

Our Ninjas are a passionate<br />

team of Salesforce MVPs,<br />

certi ed developers<br />

and architects who have been<br />

helping customers build<br />

<strong>success</strong>ful companies<br />

on the Salesforce platform<br />

<strong>The</strong> Cloud’s Own Solution to Salesforce Implementation<br />

<strong>The</strong> certified experts at Dazeworks are among the best in<br />

the field and work hand-in-hand to provide extensive<br />

architectural guidance to clients. <strong>The</strong>y have always relied<br />

on their custom development and implementation<br />

methodology to closely track the deliverables, changes and<br />

accordingly take corrective actions to ensure that the project<br />

remains on track. <strong>The</strong>y always focus first on meeting<br />

business needs and then applying a technological solution.<br />

Looking Beyond the Curve<br />

With Salesforce beating its earnings estimates, quarter after<br />

quarter, the team at Dazeworks has to be on their toes and<br />

remain updated with the latest upgrades that occur at least<br />

thrice a year. With their recent recognition as a registered<br />

consulting partner by Salesforce, it has opened up new<br />

avenues for them in the Indian market.<br />

Dazeworks already has an<br />

exciting path laid out for<br />

the coming years and while<br />

accelerated growth can<br />

make it harder to innovate,<br />

they are determined to<br />

break the barriers and be a<br />

next-generation partner for<br />

all their clients.<br />

Salesforce is a platform<br />

where nothing stays<br />

stagnant. <strong>The</strong> learning tool<br />

from Salesforce - Trailhead<br />

- is a great and fun way to<br />

stay abreast of what is<br />

happening. As a short-term<br />

vision, Dazeworks aims to<br />

enhance their technologies into Mobile, Artificial<br />

Intelligence and IoT.<br />

“<br />

Company of the Month<br />

<strong>The</strong> highlight of his career came when he joined Groupon<br />

where he was engaged with a project that involved 28<br />

countries merging two Salesforce organizations into one<br />

large international organization. Shivanath credits the<br />

<strong>success</strong> of that complex project to his four enthusiastic team<br />

members and the Salesforce platform.<br />

Shivanath gives back to the Salesforce community that<br />

provided and still provides immense support to him, by<br />

contributing answers over the forums and by leading<br />

multiple Force.com webinars.<br />

His interactions with Salesforce MVPs and <strong>success</strong>ful<br />

business heads at the Dreamforce events gave birth to the<br />

idea of Dazeworks and realized his dreams of being an<br />

entrepreneur. He is in awe with his current team at<br />

Dazeworks and the entire Salesforce community.<br />

<strong>The</strong> Crux of their Business Philosophy<br />

<strong>The</strong>y believe in staying ahead of the curve in this<br />

competitive world and their team has constantly developed<br />

innovative solutions for clients’ business challenges. <strong>The</strong>y<br />

value the time the clients have spent on them and speed of<br />

delivery is the driving force of all their engagements.<br />

Following Salesforce CEO Marc Benioff, Dazeworks<br />

believes in giving back to the community through initiatives<br />

of Pledge 1% where they pledge back 1% of their equity,<br />

time and service to the community.Through monthly events<br />

such as blood donation camps, medical camps, cancer<br />

awareness programs and other initiatives, Dazeworks is<br />

joining an impressive network of entrepreneurs and<br />

companies across the globe that have committed to<br />

philanthropic efforts through the Pledge1% movement.<br />

18<br />

| February 2017 |


capturing the<br />

moments<br />

of today that<br />

will wow<br />

your hearts<br />

tomorrow<br />

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<strong>30</strong><br />

<strong>The</strong> <strong>Most</strong> valuable<br />

onsulting<br />

<strong>Companies</strong><br />

Company Name<br />

Adhaan Solutions Pvt. Ltd<br />

adhaan.in<br />

Management<br />

Ms. Bhavna Udernani<br />

Managing Director<br />

Brief<br />

Adhaan Solutions Pvt. Ltd. is a premier end to end HR solutions<br />

company, which encompasses such offerings as Executive<br />

Search, Recruitment, Temporary Staffing and Payroll<br />

Management among others.<br />

Altura<br />

altura.in<br />

Sandeep Vanga<br />

CIO<br />

Altura <strong>Consulting</strong> is a growing ERP Solutions provider, bridging<br />

the value gap in Products and Services available to Non<br />

enterprise scale customers.<br />

Arkitechno Consultants<br />

arkitechno.com<br />

Rajesh Roy Choudhury<br />

CEO & MD<br />

Arkitechno Consultants carry out all forms of engineering<br />

excellence as engineers, architects, planners, transaction<br />

advisors, quality auditors and project management consultants.<br />

Brainiac IP Solutions<br />

www.brainiac.co.in<br />

Suneet Sabale<br />

Founder & CEO<br />

Brainiac IP Solutions helps domestic and multi-national<br />

companies in validating, protecting and enforcing IPR<br />

(patent/inventions) rights globally for increasing revenues.<br />

C.S. and Associates<br />

csapl.co.in<br />

Dharanidharan S<br />

Director Business<br />

Development<br />

C.S. and Associates is a India’s leading infrastructure consulting<br />

company.<br />

Connvero <strong>Consulting</strong><br />

Services<br />

ciggroupindia.com<br />

Conscientia Law Associates<br />

conscientia.in<br />

Cyclo investments<br />

cycloinvestments.com<br />

Dazeworks<br />

dazeworks.com<br />

EWE <strong>Consulting</strong><br />

ewe.co.in<br />

Arun Kumar<br />

CEO<br />

S Raghavan<br />

Founder & Director<br />

Salil Kothari<br />

Founder & CEO<br />

Shivanath<br />

Devinarayanan<br />

CEO & Chief Ninja<br />

Vikrum Kishore<br />

Founder & CEO<br />

Connvero <strong>Consulting</strong> Services Pvt. Ltd is a strategic consulting<br />

and marketing research firm delivering the most innovative<br />

solutions across all mediums.<br />

Conscientia is a team of professionals rendering Corporate Legal<br />

Support Services, Compliance Management Services, Corporate<br />

Advisory Services, Internal Audit Services, Financial &<br />

Accounting Services, Tax & Regulatory Services for efficient,<br />

timely and effective Corporate Governance.<br />

Cyclo Investments is an independent Asset <strong>Consulting</strong> Company,<br />

who are rendering services with an aim to provide assistance<br />

from the very beginning of the investment process and<br />

advocating their clients for making structural approach rather<br />

than making ad-hoc investments.<br />

Dazeworks is a pure-play Salesforce consulting company that<br />

includes enterprise architecture planning, configuration, data<br />

migration, system integration, reporting and analytics and<br />

Appexchange app development.<br />

EWE <strong>Consulting</strong> Engineers provide complete solutions for a wide<br />

variety of sectors from Power, Steel, Food & Beverages, Textile, Dairy,<br />

Oil & Gas,Automobile, Distilleries & Breweries, Pulp & Paper,<br />

Chemicals, & Petrochemicals, Urban Infra, Environmental in arena of<br />

Process & Detailed Engineering, Equipment Design, Piping, Civil ,<br />

EHSS etc.


<strong>30</strong><br />

<strong>The</strong> <strong>Most</strong> valuable<br />

onsulting<br />

<strong>Companies</strong><br />

Company Name<br />

Management<br />

Brief<br />

Gaboli<br />

gaboli.com<br />

Vineet Kharwar<br />

Founder<br />

Gaboli is a boutique firm providing Design, Development and<br />

Digital Marketing Services across Ecommerce, Education and<br />

Enterprise.<br />

Genitek Solutions<br />

genitek.com<br />

Global C<br />

globalcinc.in<br />

Arup Dey<br />

CEO<br />

Gaurav Moudgil &<br />

Aman Moudgil<br />

Co-founders<br />

Genitek Solutions is a full-services provider specializing in<br />

internet solutions including Search Engine Marketing, Search<br />

Engine Optimisation, Social Media Marketing, SMS Marketing,<br />

Email Marketing and Pay Per Click solutions.<br />

Global C is a multi-disciplinary <strong>Consulting</strong> & Advisory Firm<br />

that provides integrated Project Management, Comprehensive<br />

Architecture and Structure & MEP Engineering Services for<br />

Project Developers, Lenders and Users.<br />

HR First<br />

hrfirst.in<br />

Prashanth Verma<br />

Founder & Director<br />

HR First offers best of the HR and Compliance Services to its<br />

clientele.<br />

Hughes Systique<br />

Corporation<br />

hsc.com<br />

I P Pasricha & Co<br />

capasricha.com<br />

IPRAM<br />

ipram.net<br />

Pradeep Kaul<br />

President & CEO<br />

Inder Pal Singh<br />

Pasricha<br />

Founder<br />

Maneet Pal Singh<br />

Pasricha<br />

Managing Partner<br />

Pallavi Kharkar<br />

Founder<br />

Hughes Systique Corporation is a technology consulting,<br />

systems architecting and communications software development.<br />

I.P. PASRICHA & CO is a leading chartered accountancy firm<br />

rendering comprehensive professional services under four<br />

different verticals which include auditing & assurance, taxation<br />

& advisory, compliance & regulatory and business & IT<br />

advisory.<br />

IPRAM is MSME registered and CRISIL rated company with 4<br />

registered trademarks in India that caters to IP needs of everyone<br />

from the corporation to an individual.<br />

KemelSphere Technologies<br />

kemelsphere.com<br />

Vinod Kumar<br />

Chairman & CEO<br />

Kernelsphere Technologies, a focused in systems, storage,<br />

virtualization and cloud computing company providing top-class<br />

business consulting, information technology and communication<br />

services.<br />

Mobile Programming LLC<br />

mobileprogramming.com<br />

Craig Ford<br />

Managing Director<br />

Mobile Programming, LLC is a US based consulting firm<br />

specializing in digital transformation businesses including<br />

custom application development for all platforms including web.<br />

PNJ Legal Consultants<br />

pnjlegal.com<br />

Paras Mittal<br />

Lead legal & Audit<br />

PNJ Legal Consultants are one of the well known organizations<br />

engaged in providing Consultancy Services.


<strong>30</strong><br />

<strong>The</strong> <strong>Most</strong> valuable<br />

onsulting<br />

<strong>Companies</strong><br />

Company Name<br />

Management<br />

Brief<br />

Pragati Leadership<br />

Institute<br />

pragatileadership.com<br />

Arun Wakhlu<br />

Executive Chairman<br />

Pragati Leadership supports organizations that develop futureready<br />

leaders who catalyse change across teams, businesses,<br />

society and the planet at large.<br />

Rajab Manpower<br />

Consultants<br />

rajabmanpower.com<br />

Mohammed Koya<br />

Founder & CEO<br />

Rajab Manpower Consultants, create and preserved a<br />

constructive variation to your recruitment and staffing needs.<br />

S.K. Singhi & Company<br />

Advocates<br />

sksinghiandco.com<br />

Space Matrix<br />

spacematrix.com<br />

S. K. Singhi,<br />

Founder & Proprietor<br />

Arsh Chaudhry<br />

CEO<br />

S.K. SINGHI & Co. provides specialized advice on Legal, Fiscal,<br />

Corporate & Commercial and matters related to Company Law,<br />

Infrastructure, Mining, Manufacturing, Real Estate, Banking, Financial<br />

Services, NBFCS as well as Insurance, Mutual Funds, Trusts, Societies<br />

and Individuals.<br />

Space Matrix design spaces that are an extension of your brand’s<br />

personality and values. <strong>The</strong>ir continuing mission aims to<br />

continue revolutionizing the delivery of design and build<br />

services in both Asia and globally.<br />

Square <strong>Consulting</strong><br />

squareconsulting.in<br />

Rohan Bhatt<br />

Founder & CEO<br />

Square <strong>Consulting</strong> (India) provides end to end solutions for the<br />

esteemed clientele right from the analysis and understanding of<br />

the needs of the clients to their ideas and vision.<br />

TECHVED<br />

techved.com<br />

Neha Modgil<br />

Founder &<br />

Chief UX Strategist<br />

TECHVED is the Global UX/UI powerhouse delivering UX/UI<br />

Solutions to Fortune 50 companies for all their digital needs.<br />

<strong>The</strong>SocialPeople<br />

thesocialpeople.net<br />

Viral Thaker<br />

Founder & CEO<br />

<strong>The</strong>SocialPeople is a digital marketing consulting and<br />

technology firm.<br />

Valuepoint Techsol<br />

valuepointtechsol.com<br />

Yesweus<br />

https://www.yesweus.in &<br />

https://www.yesweus.co.uk/<br />

Ashok Prabhu<br />

Founder,<br />

Director & CEO<br />

Vinod Dilip Kadam<br />

Managing Director &<br />

CEO<br />

Valuepoint Techsol Private Limited provides Information<br />

Technology and Services.<br />

Yesweus is an organization of web developers, web designers,<br />

SEO/SMO with a unique approach towards Web Portal Design<br />

and Development, Mobile Application Development, Brand<br />

Design, App Store Optimization, Social Media Optimization and<br />

Search Engine Optimization.<br />

Zamstars Management<br />

Services<br />

zamstars.com<br />

Sivaram Kuppachi<br />

CEO & Co-founder<br />

Zamstars offers solutions encompassing marketing, branding and<br />

sales (MBS).


<strong>30</strong><br />

<strong>The</strong> <strong>Most</strong> valuable<br />

onsulting<br />

<strong>Companies</strong><br />

Adhaan Solutions<br />

Pvt. Ltd.:<br />

Offering Foremost HR Solutions<br />

Every business’ <strong>success</strong> factor largely depends on the<br />

kind of human resources they have in their team.<br />

Though, we cannot overlook the other important<br />

factors like products and services, business environment,<br />

competition, which contributes a lot to the <strong>success</strong> of the<br />

business. But the real show stealer will always be the<br />

Human Resource which has the ability to steer through a<br />

tough business environment, making the product a big hit in<br />

the market.<br />

Every organization stands on the hard rock foundation of an<br />

idea. But the process does not stop here. If the team in the<br />

company will not act as a box full of varied ideas, they<br />

might not be able to flourish. If a team comprises of people<br />

with strong ideas and are complemented by people who<br />

possess the ability to create ideas into acceptable concepts<br />

& know how to translate them into a <strong>success</strong>ful business<br />

road map, no one can hinder the business from achieving<br />

the heights of <strong>success</strong>.<br />

To make available for the organizations, the best suitable<br />

talent, Adhaan Solutions Pvt. Ltd. is the best option<br />

available out there. Headquartered in Gujarat, Ahmedabad,<br />

Adhaan is not just serving domestically, but taking a step<br />

towards globalization, and now it has entered in the Middle<br />

East.<br />

Incorporating high quality HR solutions, Adhaan offers<br />

Executive Search, Recruitment, Temporary Staffing and<br />

Payroll Management. All the services that the company<br />

offers are totally customized as per the specific<br />

requirements of clients. <strong>The</strong>y are also taken through a<br />

stringent process of quality control to ensure that each<br />

client is enjoying and experiencing the same level of<br />

proficiency and finesse. Adhaan currently employs over<br />

10,000 personnel (on its payroll), on a daily basis, for a<br />

variety of projects of its clients.<br />

Nonpareil HR Services<br />

Today, Adhaan has reached 10000+ numbers in payroll and<br />

further expanding in other dimensions too. Apart from<br />

payroll Adhaan is an expert in the management for huge<br />

manpower projects. Adhaan has been the one stop solution<br />

for volume to senior hiring for any company.<br />

Totally Customer Centric Services<br />

While offering their over the top services, Adhaan keeps the<br />

client requirement on top of their priority. Being a close<br />

business partner with the clients, Adhaan is ready to resolve<br />

clients’ problems 24x7. <strong>The</strong> outcome of this is that clients<br />

of Adhaan understands and believes that they are the one<br />

who really understand what clients need.<br />

<strong>The</strong> procedure starts with understanding the concern of the<br />

client. <strong>The</strong>n together Adhaan and the client both analyze<br />

and discuss about the pros and cons of the particular<br />

solution, and it is only after getting satisfied with the<br />

solution the company executes it.<br />

Adhaan offers following services:<br />

Staffing Service at Adhaan is aimed at making the client<br />

companies’ job simpler. With substantial experience in the<br />

trade and incessant focus on skill building, Adhaan act as<br />

liaison between jobs and candidates, bridging the two quite<br />

seamlessly.<br />

Adhaan strives to help clients with Payroll Management<br />

Service. <strong>The</strong> whole gamut of backend procedures, for<br />

clients’ staff, is taken over by Adhaan; letting the clients<br />

solely concentrate on the performance of their business<br />

24<br />

| February 2017 |


elated functions.<br />

Online payroll helpdesk of Adhaan offers error free payroll<br />

processing through top notch payroll softwares and<br />

management of central and state level regulations are few<br />

cases in point. Adhaan’s Event Management Services<br />

encompass both corporate and private events.<br />

Differentiating itself with a motto, “SERVICES AT ITS<br />

BEST”<br />

Adhaan’s USP which differentiates them from their<br />

competitors is “SERVICES AT ITS BEST”. With an<br />

objective of the optimum satisfaction to the clients, as well as<br />

employees, Adhaan offers free advices on various topics to<br />

the clients and keep clients updated with new rules and<br />

regulations introduced by the government and the present<br />

market scenario.<br />

“<br />

Bhavna Udernani<br />

“MD<br />

We stick to our<br />

deadlines for which<br />

our clients trust us<br />

Passionista behind Adhaan!<br />

Striving for excellence in the profession Ms. Bhavna<br />

Udernani, Managing Director of Adhaan, is accelerating<br />

the <strong>success</strong> of the company. Prior to joining Adhaan, Ms.<br />

Bhavna has 5 years of experience with Team Lease Services.<br />

Experience of Ms. Bhavna includes <strong>success</strong>fully managing<br />

all aspects of a human resource including, Volume Hiring,<br />

Hiring process, assessment methods, new joined induction,<br />

grievance handling, policy orientations integrating the<br />

automated training system with an impressive record of<br />

becoming the A grade player in a highly demanding &<br />

challenging environment.<br />

Ms. Bhavna has 12 years of experience in Recruitment,<br />

Account Management, Operations, Client Relationship in<br />

Permanent and Temporary Staff Recruitments.<br />

While talking about Adhaan, Ms. Bhavna says, “Our<br />

patience, strive to achieve the aim within the time frame, our<br />

dedication, integrity and loyalty and most importantly the<br />

USP of our company “Services at its best” are key values<br />

which helped me to overcome from the challenges.”<br />

Fetching Dreams into Reality<br />

Adhaan is fetching its dream into reality with a resolution to<br />

‘be top 10 players of staffing industry within 3 years’.<br />

Adhaan is very excited about their future and is ready to<br />

enter in the top 10 group of staffing Industry.<br />

Ms. Bhavna adds, “Our satisfied clients are enjoying the<br />

benefits of compliance and security, minimization of risk,<br />

free advices on various topics/issues our deadline centric<br />

services, regular updation of various rules and regulation as<br />

introduced by government.”<br />

| February 2017 | 25


<strong>30</strong><br />

<strong>The</strong> <strong>Most</strong> valuable<br />

onsulting<br />

<strong>Companies</strong><br />

Arkitechno Consultants:<br />

Going beyond the beaten track to<br />

Provide Superior Engineering Services<br />

While it comes to find the best consultant, who<br />

will not just add on the best brains in your<br />

organization, but these will be the brains who<br />

will add to your company growth, Arkitechno Consultants<br />

is one of the best choices.Arkitechno helps their clients<br />

determine how should they be managing the strategicplanning<br />

process, while assisting them with the specific<br />

issues or design a whole new approach to strategic<br />

management and planning.<br />

A hardcore believer in robust client-centric approach to the<br />

extent that the client shall be involved at every stage of<br />

product delivery, Arkitechno appraises its client with the<br />

nuances of the project at every stage of planning,design and<br />

execution .<br />

<strong>Consulting</strong> experience you would never have had before<br />

Arkitechno is always inthe pursuit of the best services to<br />

offer to its clients. <strong>The</strong> company has developed strategic<br />

business centres in different locations of the country and<br />

abroad.<br />

Bestowed with an awesome characteristic, and that is to<br />

study the various business models emerging out of focus<br />

areas of the governments and entrepreneurs alike,<br />

Arkitechno has created its own business strategies which it<br />

follows religiously. While other peer companies follow the<br />

normal path of consulting organizations to remain abutted<br />

into the areas of core competencies, Arkitechno believes in<br />

diversification to areas of varied expertise. <strong>The</strong> classic<br />

example is that the company forayed into large environment<br />

and social projects, consultancy for the last two years,<br />

resulting in the company being empanelled in 3 states,<br />

namely Odisha, Meghalaya and Karnataka for Social<br />

Impact Assessment pertaining to land acquisition. Similar is<br />

the company’s entry into the high profile Smart City<br />

<strong>Consulting</strong>, being empanelled by ministry of Urban<br />

Development Govt of India under the Smart City Mission.<br />

High quality services, the core pivot<br />

<strong>The</strong> clients of Arkitechno are privy to high quality services<br />

from concept to commissioning including computer aided<br />

design, engineering, and project management, procurement<br />

and construction management etc. at a competitive cost at<br />

various project locations throughout India and abroad. <strong>The</strong><br />

services are rendered proactively through the corporate<br />

office at New Delhi, two regional offices at Kolkatta and<br />

Patna and the registered office at Bhubaneswar.<br />

To fulfill all the needs of the clients, Arkitechno offers<br />

world class products and services in the sectors like Roads,<br />

Highways &Expressways, Bridges, Flyovers & Elevated<br />

Corridors, Railways & MRTS, Geotechnial Engineering,<br />

Survey & Geo Spatial Services, Architecture , Urban<br />

Planning and Design, Master Planning, Urban Infrastructure<br />

Development, Sanitation, Environment & Climate Change,<br />

Smart City <strong>Consulting</strong>, Inland Water Ways, Water<br />

resources, Tourism and Other Allied Infrastructure.<br />

ARKITECHNO Consultants (India) Pvt. Ltd with a 350+<br />

strong workforce primarily consisting of planners,<br />

engineers, economists, analysts, architects, IT professionals,<br />

environment, social specialists and project managers<br />

develops unique tools to help attain the objectives of<br />

today’s infrastructure projects, deemed to be safer, reliable,<br />

cost effective, and quality based. Projects involving<br />

designing, monitoring, modernization of roads, railways,<br />

bridges, dams, quality audits for pre & post constructed<br />

structures are essential engineering solutions that as a team<br />

they have been carrying out for almost all states of India<br />

and abroad.<br />

26<br />

| February 2017 |


Credible for over 1000 infrastruture projects ,<br />

ARKITECHNO’s continuous focus on innovation and<br />

expansion together with its commitment to quality and<br />

excellence has contributed significantly to the progress that<br />

the company has made over a short span of time while<br />

they are also recognized as ISO 9001:2008 certified<br />

company. ARKITECHNO incorporates a value<br />

engineering function at the schematic design stage as well<br />

as during design development phases for all major<br />

projects. <strong>The</strong> cost effective solutions to its clients have<br />

earned the company national/international reputation and<br />

several awards for engineering excellence .<br />

‘First the Hardship then the Success’<br />

As it is said, ‘First the Hardship then the Success’, in the<br />

same way, Arkitechno faced many hardships to attain the<br />

<strong>success</strong> it is enjoying today. It is just because of the sheer<br />

hard work of the dedicated young team led by hard core<br />

professionals that Arkitechno has been able to clear the<br />

road blocks all the while driven by the values like, Trust<br />

and integrity at every level, Teamwork at the heart of<br />

everything they do, Driven to go the extra mile to exceed<br />

their client’s requirement, and Professionalism that is<br />

unrivaled. What is ingrained in the belief system of the<br />

organisation is that when going gets tough the tough gets<br />

going.<br />

“<br />

Rajesh<br />

Roy Choudhury<br />

“CEO & MD<br />

We assist clients with<br />

solutions to speci c<br />

issues or design a whole<br />

new approach to strategic<br />

management and planning<br />

Rajesh Roy Choudhury, Consultant with a high Esteem<br />

Rajesh Roy Choudhury, CEO & MD of Arkitechno,<br />

started his career as an engineering consultant and within a<br />

short span of 15 years, Rajesh has over 50<br />

Highway/Expressway projects to his credit, spreading over<br />

different states of India including Jammu and<br />

Kashmir.Rajesh has been a visionary in path breaking<br />

consultany services in diverse fields through his inimitable<br />

knack for emerging opportunities which resulted in the<br />

company reaching off shore destinations in niche sectors<br />

with quantum leaps in turnover and reputation.<br />

Way to go far<br />

Though Arkitechno has achieved a name and fame, there is<br />

a way to go far in the future. <strong>The</strong> company has major plans<br />

to execute in the future under the leadership of Rajesh.<br />

One of them is the concept and development of<br />

sustainable Smart Cities in India with a triple bottom line<br />

approach providing abundant opportunities in the urban<br />

sector. Also they would like to be a part of the Urban<br />

rejuvenation under AMRUT scheme of Government of<br />

India. <strong>The</strong>y aspire to take upcoming assignments in the<br />

renewable energy sector, development of Inland water<br />

ways as well as development of Ports and Harbours and<br />

the Aviation sector.<br />

| February 2017 | 27


<strong>30</strong><br />

<strong>The</strong> <strong>Most</strong> valuable<br />

onsulting<br />

<strong>Companies</strong><br />

Brainiac IP Solutions:<br />

Fight for Your Copyright<br />

Securing your Intellectual Property (IP) is one of the<br />

most important tasks for any individual or business.<br />

A patent turns your ideas into “property” from which<br />

revenue can be generated. <strong>Most</strong> of the patent holders<br />

actually license the rights to their invention to a third party<br />

in exchange for a royalty fee or sell their patent for a lump<br />

sum fee.<br />

Many inventors or startup companies are looking to secure<br />

investment or government grants to assist with<br />

commercialization of an invention. However, if they don’t<br />

own their IP, they might not be able to offer any security to<br />

their potential investors which may become difficult for<br />

them to secure investment.<br />

So, obtaining and protecting intellectual property rights is<br />

becoming a strategic necessity for businesses. One such<br />

eminent advisor for all the intellectual property rights issues<br />

is Brainiac IP Solutions. Brainiac helps domestic and<br />

multi-national companies in validating, protecting and<br />

enforcing IPR (patent/ trademarks/designs/copyright) rights<br />

globally for increasing revenues.<br />

Brilliance behind Brainiac<br />

Mr. Suneet Sabale, Founder and CEO, is a registered<br />

Indian Patent Practitioner, Mechanical Engineer, working in<br />

Patent Industry for more than 12 years. Suneet had received<br />

a “Global Achievers Award” in the year 2016 and “Young<br />

Entrepreneurs” award for his excellence in Patent field. He<br />

started his career in patents by working with one of the<br />

oldest patent law firm in the region back in 2005.<br />

<strong>The</strong>reafter, he has worked with US Law firm, Patent<br />

Analytical Company which serves European Clients.<br />

With great zeal and diligence, Suneet started Brainiac IP<br />

Solutions in the year 2010 to safeguard the invention of the<br />

companies and assist them in making more profits by<br />

saving turnaround time on R&D and by protecting the<br />

invention with maximum coverage, thereby preventing<br />

others from getting away with minor modifications.<br />

He is assisting multinational companies, SMEs, Individual<br />

entrepreneurs, University and Colleges from different<br />

technology domain for their R&D activity and therefore<br />

protecting their inventions in India and aboard.<br />

An Array of Optimal Services<br />

Brainiac IP Solutions offers end to end solutions in the field<br />

of Patents and Trademark. Brainiac assists their clients in<br />

understanding white space, competitive research areas and<br />

insight into new potential areas and competitor’s activity<br />

through a patent landscape. <strong>The</strong>y carry out surveillance of<br />

the competitors for fetching in detailed insights of the<br />

patent activity. Further, each invention is validated by<br />

conducting patentability searches.<br />

Brainiac provides wide range of services through their welldesigned<br />

suites including Analytics, Protection, Risk<br />

Analysis, Commercialization and Enforcement. Patent<br />

Services include Patent Counseling, Patent Strategy<br />

Development, Patent Drafting& Filing in India, PCT<br />

National Phase Filing, Conventional Filing, Assistance in<br />

Filing out of India, Patent Illustration, Litigation and<br />

Litigation Support, Patent Assignment and Licensing.<br />

Patent Analytics include Assessment (Prior Art Search),<br />

Validation/Invalidation, Infringement Search, Freedom-To-<br />

Operate (FTO) Search, Patent Landscape and Competitors<br />

Update. Other noticeable services are Design Registration,<br />

Trademark Services and Copyright.<br />

28<br />

| February 2017 |


Thorough Understanding of Jurisprudence<br />

Protection is granted to the patent document and not to<br />

the invention. Brainiac ensures that the patent drafts are<br />

created in such a way that, it will not only protect the<br />

client's invention but will also give a wider scope for<br />

keeping competitors away.<br />

Whether the client has a patent or not, there is always a<br />

risk of infringing another live patent. <strong>The</strong>refore,<br />

Brainiac helps client in identifying possible risks, which<br />

may help them in making better decision. A proper<br />

understanding of the inventions and the requirement of<br />

the client is crucial. Further, the team at Brainiac with<br />

their technical and legal expertise helps them in<br />

executing the project effectively, hence protecting<br />

clients interest.<br />

<strong>The</strong>y also help with the commercialization of patents by<br />

assisting the client in identifying potential buyer or<br />

licensee for their products. <strong>The</strong>y help in litigations<br />

related to patents and trademark as well.<br />

Suneet Sabale<br />

& CEO“Founder “<br />

We empower Research<br />

and Development by<br />

protecting Intellectual<br />

Property<br />

Strategic and Determined Efforts to Deal with<br />

Challenges and Competitors<br />

Brainiac works hard to protect their client’s interests, so<br />

that their risk is reduced and protection is improved.<br />

This helps the client in reducing expenditure on any<br />

possible litigation and improves the earnings with wider<br />

protection. If the client is happy, the Brainiac business<br />

escalates with repetitive orders. <strong>The</strong>y do not sell out<br />

their services to the clients. Instead, they try to<br />

empower the client by their services. Transparency in<br />

finances and procedures, quick response to the queries<br />

of the client and their subject matter expertise, are the<br />

attributes that help Brainiac in guiding their client<br />

better.<br />

Future Holds Escalation in the Industry<br />

Intellectual property rights protection and enforce is a<br />

necessary attribute contributing to nation’s economy.<br />

<strong>The</strong> current scenario points out US, China and Japan to<br />

be major contributors to the world economy. Japan use<br />

to lead in the total number of patent filings. Recently,<br />

maximum patents were filed by the US and now China<br />

had taken over the top position in filing the maximum<br />

number of patents in a year. Brainiac is always excited<br />

because they play a role of a major catalyst in the<br />

development of the economy of the nation. <strong>The</strong><br />

company envisions India to be amongst these top<br />

competitors with its numerous great inventions filed as<br />

an IP.<br />

| February 2017 | 29


Editorial pic<br />

Management <strong>Consulting</strong><br />

Industry:<br />

An Overview<br />

Consultants as a breed<br />

came into existence to<br />

be able to provide<br />

advice, ideas and even<br />

implement them under<br />

ambiguous situations or<br />

under circumstances that<br />

the company may not<br />

have seen or been<br />

through. <strong>The</strong><br />

consulting industry<br />

in today’s age needs to<br />

be a lot more agile and lot<br />

more well-informed given the<br />

business needs.<br />

Imagine that you are driving a car, you are<br />

controlling the steering wheel and you do<br />

not have the directions. You would<br />

obviously need someone to help you<br />

navigate. Quite similar is the scenario in<br />

most of the organizations and most people<br />

face such difficult situations. People tend<br />

to develop a tunnel vision of whatever<br />

jobs they work in. That is why<br />

management consulting exists; it<br />

provides an opportunity to step back and<br />

think afresh.<br />

<strong>The</strong> role of consulting has evolved over time. Early<br />

management consulting started way back in 1925.<br />

Since then the business has improved from offering<br />

plain vanilla analytics to work hand-in-hand with<br />

clients and offering them solutions. Previously, the<br />

added value that a consultant used to bring was with<br />

<strong>30</strong><br />

| February 2017 |


Editorial pic<br />

their ability to churn huge amounts of data and make logical<br />

sense out of it. But things have changed over the last two<br />

decades. While problem identification is very well known,<br />

<strong>Consulting</strong> nowadays is about working with the client and<br />

implementing solutions. <strong>The</strong> revenues lie in implementing<br />

whatever strategies are planned in the board rooms.<br />

Expectations from Consultants<br />

<strong>The</strong>re are huge expectations of clients from consultants.<br />

Out of which there are three to four important ones, and that<br />

is what most of the clients usually look for. <strong>The</strong> first is a<br />

better understanding of consumers and customers, which<br />

goes far beyond the standard market research of perceptions<br />

and the churning numbers. In today’s age of the social<br />

media, clients are looking for insight into how the<br />

customers are going to behave in near future. <strong>The</strong> second<br />

zone is innovation. In the Indian context of the growing<br />

economy you need to innovate on products and processes.<br />

<strong>The</strong> next phase of growth and development for most Indian<br />

consumer goods companies is coming from the rural areas.<br />

<strong>Companies</strong> are focused on stepping into rural (and other)<br />

markets faster, cheaper and healthier and they want<br />

management consultants to help them get there.<br />

<strong>The</strong>re should be a robust system based on which<br />

management consultants could structure themselves to<br />

make up to the expectations of clients. Broadly, it could be<br />

done through strategy, operations, and technology practices.<br />

Simply put, strategy practices are concerned with the<br />

“faster” aspect- growth, new product initiatives, top line,<br />

launching new lines of businesses, and so on. <strong>The</strong><br />

operations practices are mainly concerned with cost<br />

reduction, while technology enables “better”, which is<br />

about fashioning a USP for the brand. Today, technology is<br />

enabling and reforming businesses and a case in point is the<br />

banking and financial industry where these technological<br />

changes have played a disruptive role. For instance, there<br />

was a time when banks kept opening new branches to serve<br />

customers. <strong>The</strong>n banks diverted customers to ATMs to save<br />

on the expenses of manpower, logistics and efficiency. <strong>The</strong>n<br />

they realized that ATMs need to be serviced regularly, and<br />

there were a lot of cash management, transportation and<br />

logistics issues involved with it, so they diverted them to<br />

the Internet. So clients are watching out for technology as<br />

an enabler in driving serious transformation of their<br />

businesses.<br />

Considerations for a Consultant<br />

<strong>The</strong> chief principal of consulting is that it is about respect<br />

and trust. As a consultant you might receive an invitation<br />

by the client on account of your credentials, that's when you<br />

have to start working on to win the trust of your client so<br />

that he could invest in your firm undoubtedly. How you do<br />

that is by showing respect for what they have done and why<br />

they have faced the query. If you do not understand the<br />

question that they are facing, you will never be able to<br />

answer them; and don’t ever believe that the question that<br />

you hear verbally from them is exactly the question that’s<br />

on their mind-that’s the very first fallacy of consulting.<br />

<strong>The</strong>ir problem description might be totally wrong! You<br />

have to first investigate, to understand what’s going on<br />

beneath the surface, the job that they have done so far, and<br />

the likelihoods that will take them to the next level.<br />

Sometimes what seems to be most beneficial for your<br />

consulting organization may not be in client’s favor. But<br />

giving the client the advice that will benefit his business is<br />

what makes him a repeat customer.<br />

Second, learning is the soul of consulting-it smears across<br />

all levels of a consulting organization. Learning, but<br />

particularly learning under pressure. It is not easy but if you<br />

succeed to thrive under pressure, you will learn a variety of<br />

things. For instance, you will learn how different<br />

automotive engineering is in a Mahindra in comparison<br />

with Tata Motors or Toyota.<br />

<strong>The</strong> third aspect of consulting is uncertainty. To best<br />

understand this aspect, have a look onto the US and<br />

European markets over the last five years. <strong>The</strong> depths of<br />

recession will then be very well defined to you. So every<br />

year you would find something unexpected and new; you<br />

just cannot predict the kind of work you will be doing in<br />

future, the kind of client you might be working with or the<br />

geography you will be in. <strong>The</strong>re is a lot of dynamic churn in<br />

the market and it is getting faster.<br />

<strong>Insight</strong>s on Indian Industry<br />

In the last three years the Indian environment has started<br />

responding to the dynamics; there has been a regulatory<br />

churn, people have started to adapt and they constantly try<br />

to find the new normal and this process is probably just<br />

about to reach the equilibrium. Consider the Indian<br />

financial services sector, there is a lot of churn in the<br />

banking and insurance companies while they try to define<br />

who is in the industry, and whether they are going to<br />

succeed and make money. Several insurance companies<br />

have stepped in and out of the insurance business. Under<br />

such circumstances, the <strong>success</strong> for the banking and<br />

insurance industry is achievable only if they understand that<br />

their customers can reach out to them with the most<br />

effective channel. In this context, consultants in the<br />

financial services sector have a lot of opportunities to<br />

flourish by counseling the clients about available business<br />

opportunities and how to exploit them, the best way to<br />

| February 2017 | 31


Editorial pic<br />

structure market offerings and help clients succeed in their<br />

markets.<br />

<strong>The</strong> financial service industry was the first industry to<br />

accept and adopt computers and mainframes when they<br />

were invented and financial services businesses have been<br />

exploiting IT for a long time. Since the 1960s and 70s, there<br />

has been a dramatic decline in the cost of transactions. <strong>The</strong><br />

focus on cost is persistent and it continues to be for<br />

financial services companies worldwide, but they are more<br />

evenly balanced between top line and bottom line. In India<br />

the focus is more on top line, although numerous companies<br />

are investing in various projects for bottom line<br />

performance.<br />

India has been a prodigious manufacturing hub and some<br />

form of technology has always been there in the<br />

core manufacturing business. For a<br />

technology consultant, the most<br />

significant thing to be considered<br />

when you engage with a client<br />

is to ensure that you walk<br />

the talk. Today’s smart<br />

consumers won’t pay a<br />

huge fee just for the<br />

delivery of a strategy<br />

paper. You will also<br />

have to make your<br />

strategy work in the<br />

favor of customer’s<br />

organization. That<br />

is the reason we<br />

observe that the<br />

pure play consulting<br />

organizations, which<br />

were predominantly<br />

doing top level<br />

strategy, are coming<br />

down two notches and<br />

considering to work with<br />

the client to make things<br />

happen, whether it is around<br />

operations, strategy, or pure play<br />

technology.<br />

As technology has evolved, the role of a<br />

technology consultant has also evolved, as has the buying<br />

pattern of the clients. A mature customer is probably<br />

looking for opportunities to extend the value of what they<br />

have spent and assure if they can give them the return on<br />

investment (ROI) before they go for another spend. So, one<br />

has to make sure of the integration of technology with their<br />

business, which is where the ROI is.<br />

Compendiously, a good consultant is one who enables the<br />

customer to achieve things by applying the solution, the<br />

technology suggested by the consultant. If you are able to<br />

make your customer achieve his objectives by<br />

implementation of a specific technology, you would have<br />

then played your role as an efficient technology consultant.<br />

<strong>The</strong>re are some unambiguous differences between the<br />

mature markets and markets like India. <strong>The</strong> first key<br />

difference is that in a mature market, going to a consultant<br />

for an advice on a problem is an obvious choice. In India,<br />

while the consulting market has been functioning for the<br />

past 25 years, it is still not an obvious port of call.<br />

Secondly, overseas clients know what they are getting into<br />

and they treat the consultant as an additional resource to<br />

help them solve the problem. In India, the expectations<br />

from consultants in some cases are very high-it is as<br />

if the consultant will come in and work some<br />

magic-but this might be evident since the<br />

organizations and the consulting<br />

businesses are still maturing. Third<br />

important aspect is the value for<br />

money-most clients will<br />

negotiate and research before<br />

they decide which<br />

consultant they want to go<br />

with. So it is not about<br />

partnership, but about<br />

getting the best solution<br />

for that particular<br />

problem.<br />

Concluding<br />

Consultants<br />

<strong>The</strong>re is a lot of merit in<br />

cross-industry learning, it<br />

is probably some kind of<br />

basic instinct. In most<br />

cases, if you are in a<br />

particular business, your<br />

knowledge would be confined<br />

to that business. <strong>The</strong> consulting<br />

team brings a lot more understanding<br />

of what is trending across industries.<br />

Also, when you set up teams to solve a<br />

clients’ problem, you need to be able to exhibit a<br />

certain level of understanding of that particular industry or<br />

a business. So you would then deploy people who have<br />

already worked across multiple clients within that industry,<br />

and therefore, are able to think afresh. Another interlinked<br />

aspect is the customer’s insight. Consultants must<br />

essentially understand customer preferences and how they<br />

are gradually evolving and then figure out what product or<br />

process innovations need to be made in order to fulfill their<br />

requirements.<br />

32<br />

| February 2017 |


CXO Standpoint<br />

Tips for the<br />

start-ups in the<br />

<strong>Consulting</strong> Industry<br />

usiness people have vision with some skills and<br />

Bexpertise to run a business but with the broader<br />

change of growth in the economic conditions or<br />

with an unforeseen circumstances; those skills, expertise<br />

and vision can’t meet the goals of an organization. In those<br />

circumstances getting help from outside consultants can be<br />

helpful or may even prove to be a necessary step to save a<br />

business. However, the purpose behind getting a help from<br />

those consulting firms can be different, for example some<br />

may want to hire for a temporary assistance, others may<br />

want to hire for specific project or can even be for<br />

Government regulatory assistance or with respect to any<br />

socio-economic or political change.<br />

Once you decide to start a consultancy firm, it is always<br />

good to know why companies now a days might want to<br />

hire your consultancy services; what the latest trend is and<br />

relate your skills to that. Having knowledge of a particular<br />

subject and having specialized skills, thrive and passion for<br />

that subject is the difference between a bad and a good<br />

consultant.<br />

What could these consulting firm do when they have a task<br />

to perform? Or a problem to solve? Well, that depends upon<br />

the task at hand and based on that the consultancy firms can<br />

recommend, implement, provide information and facilitate<br />

client learning, lay out a strategy for solving a<br />

problem/issue/challenges or opportunities. You can choose<br />

to start a consulting firm in the field of career counselling,<br />

communications, auditing, advertising, accounting,<br />

marketing, human resources, insurance, taxes and writing<br />

services(in any field) or any other field which might<br />

interests you.<br />

So, if you now are sure of opening a consultancy firm, here<br />

are some tips:<br />

1. Certificates, licenses and other qualifications<br />

requirements:<br />

It is better to be sure beforehand about the licenses and any<br />

other required certificates. Those licenses and certificates<br />

depend upon the profession you choose to practice in. You<br />

also want to make sure you have required qualifications to<br />

get the job done. You should possess knowledge and latest<br />

information pertaining to your field. <strong>Companies</strong> hire you<br />

for your expertise, make sure you have that. You don’t want<br />

to fall in trouble once your client is at from door of your<br />

company.<br />

2. Make it to a contract specific:<br />

Businesses don’t want to make a longtime or a lifetime<br />

commitments to consultancy firms as the companies also<br />

need to change the working scenario according to the<br />

changes in the economic climate. Make sure to adopt a<br />

contract structure where you don’t bind yourself to a<br />

particular company. You don’t want the same old traditional<br />

consultancy model and you might want to change or start<br />

with a freelancing work.<br />

3. Have a specific task(project) based revenue model and<br />

deliver results rather than recommendation:<br />

You want to achieve the result by focusing on specific<br />

project rather than getting payment on hourly bases. Focus<br />

more on the strategy and giving outputs in the form of<br />

solutions rather than merely giving an advice. To survive in<br />

this competitive world, you need to deliver results in<br />

accordance with the problems given to you. Google and<br />

social media has transformed the social world. Any person<br />

34<br />

| February 2017 |


CXO Standpoint<br />

can put a little effort and find recommendations/<br />

advice and solutions as the Consultant, what all<br />

is required is the skill and passion to put all<br />

things together and deliver the final<br />

product.<br />

4. Treat clients as consumers and<br />

be ready to work with any level<br />

organization:<br />

When you treat companies as<br />

clients, you tend to have more<br />

control over the situation, but<br />

when you treat the companies<br />

as a consumer, they are in<br />

power which is the backbone of<br />

any <strong>success</strong>. When you start a<br />

startup, don’t restrict your area<br />

with a particular level of<br />

organization. Small company<br />

problems make you confident for big<br />

challenges.<br />

5.Be flexible to change:<br />

You need to adopt a flexible business model to<br />

keep up with this changing society. You might need to<br />

change according to the projects you have or change might<br />

be required due to unavoidable circumstances. Do not<br />

follow a rigid business methodology.<br />

6. Be available for your consumers anytime, anywhere:<br />

It is time to bring a change and this can be the most<br />

important one. Be responsive to consumers anytime they<br />

want help and give answers to each and every<br />

communication. Be ready to answer questions by phone,<br />

email or any other available media.<br />

7. Differentiate your services:<br />

To coup up with the ever growing market, know the<br />

services your competitor provides and differentiate them<br />

with your services. Bring some unique and innovative, new<br />

ideas and see your firm in the top of the list!<br />

For what need the business company may consult you is<br />

unknown. But you are deemed a persons with skills and<br />

you may be called to teach employee, to bring a new life to<br />

a business/ organization, to identify problems, to provide a<br />

helping hand to the staff or may be called to do the “dirty<br />

work”. Whatever the work is make sure to give your best!<br />

About the Author<br />

Aurobinda Panda<br />

Founder & Managing Partner<br />

Lex Protector<br />

Aurobinda Panda, Founder &<br />

Managing Partner of Lex<br />

Protector has worked hard to<br />

provide a platform to the rm to<br />

develop upon. Before the<br />

incorporation of the Firm,<br />

Aurobinda had been working<br />

individually and felt the<br />

necessity of a corporate<br />

organization in order to provide<br />

services more professionally.<br />

This is how Lex Protector<br />

started to get its shape. He has<br />

been continuously stratigizing<br />

and planning the growth model<br />

of the rm.<br />

| February 2017 | 35


<strong>30</strong><br />

<strong>The</strong> <strong>Most</strong> valuable<br />

onsulting<br />

<strong>Companies</strong><br />

Connvero <strong>Consulting</strong><br />

Services Pvt. Ltd:<br />

Committed to Deliver Success<br />

It was not until the 1950s and 1960s; the business<br />

consultant term came into existence. <strong>The</strong>re were very<br />

few functions at the period performed by the<br />

consultants, like that of legal and finance. As the time went<br />

by the demand of business consultants grew bigger and<br />

bigger along with the list of the functions. So here we are at<br />

st<br />

the brink of the 21 century, where the need of business<br />

consultants has become absolute. <strong>The</strong>ir functions evolved<br />

with the changing times, from obtaining specific expertise<br />

to play a role of catalyst to drive businesses towards<br />

<strong>success</strong>, to name a few.<br />

Connvero <strong>Consulting</strong> Services Pvt. Ltd is a dynamic<br />

consulting and market research firm which is glorifying the<br />

business consultancy sector by extracting the full market<br />

potential from the brands of the world’s leading companies.<br />

<strong>The</strong>y are commercially focused and socially conscious<br />

group which combines the evidence-research with deep<br />

clinical, commercial and brand expertise to help their<br />

client’s access market opportunities, prioritize product<br />

development and portfolio activities and differentiate their<br />

products to drive brand <strong>success</strong>. <strong>The</strong>y strive for excellence<br />

and aim to exceed expectations by tremendous hard work<br />

and constantly encouraging their staff to be more ambitious.<br />

Connvero <strong>Consulting</strong> Services offers a wide range of<br />

services like that of B2B portal, generating leads, Export<br />

Documentation, Export planning, full Service Export<br />

Management, Business Development Plan, Trade Show,<br />

Digital marketing, Brand Management, Advertisement<br />

Posting Services and many more. Building on these<br />

bespoken services, they also provide a personal,<br />

relationship-driven service to their clients. Furthermore,<br />

during the entire execution of the process, they ensure client<br />

needs are fulfilled. <strong>The</strong>ir strength and <strong>success</strong> comes from<br />

listening to their clients, understanding their needs and<br />

challenges, aligning search specialists by industry<br />

functional area, and building upon clients’ unique vision.<br />

This signifies Connvero’s commitment to the <strong>success</strong> of its<br />

clients.<br />

An Acclaimed Leader<br />

Arun Kumar, CEO and Director at Connvero <strong>Consulting</strong><br />

Service, is an enthusiastic and relentless professional<br />

having an experience of more than 9 years in the Industry.<br />

Arun holds a Master’s Degree in Business Law and PGDM<br />

in International Business along with being a CA (PE-2)<br />

holder. In the beginning of his career, involved the perfect<br />

combination of marketing and a startup which turned out to<br />

be influential in his overall growth and soon he became an<br />

integral part of the Management of that company. Later on,<br />

to pursue his next goal, Arun moved to KPMG in 2011 to<br />

be a part of their Risk Management practice in Gurgaon.<br />

Today, Arun is considered as an acclaimed leader, proudly<br />

heading the operations of Connvero <strong>Consulting</strong> Services<br />

and also responsible for the development of strategies and<br />

driving the revenue for the organization.<br />

With vast knowledge base and dazzling attitude, combined<br />

with incalculable talent-set, Arun holds strong command of<br />

all areas of business management and development. With<br />

substantial experience in delivering sales and marketing<br />

across multiple industries and sectors, allows him to exceed<br />

the targeted objectives with ease.<br />

Extensive Services for Ample Growth of Clients<br />

Connvero <strong>Consulting</strong> Services has shown an exponential<br />

36<br />

| February 2017 |


growth pattern by helping in every way possible for the<br />

leading global companies by addressing their key enterprise<br />

challenges, including business transformation, cash flow<br />

management and many more. <strong>The</strong>y have developed a deep,<br />

practical implementation experience with cost reduction<br />

initiatives in many environments, also they are very wellrehearsed<br />

in providing advice and solutions, grounded in<br />

empirical data and proven practices to deliver measurable,<br />

meaningful results.<br />

<strong>The</strong>ir Financial <strong>Consulting</strong> Services include Structured<br />

Finance, Capital Budgeting, Debt and Equity Funding,<br />

Financial Book Keeping, IFRS Services and Investment<br />

Analysis. Along with this, they have mastered in providing<br />

Tax <strong>Consulting</strong> Services, Certification Services, Operations<br />

and Process Improvements, Marketing Services, and<br />

Mergers and Acquisitions.<br />

A Race with Time<br />

It is ‘writing on the wall’ that every <strong>success</strong> story is always<br />

filled with the hurdles and hitches. So the story of Connvero<br />

involves three major obstacles to the implementation, from<br />

the time of establishment till today, which are following,<br />

• Managing intellectual property issues and other legal risks.<br />

• Processing ideas quickly, efficiently.<br />

• Establishing an efficient internal structure.<br />

Arun Kumar<br />

& Director“CEO “<br />

We are leading the way in<br />

Global business consulting and<br />

with ever changing scenario,<br />

you'll need someone on your<br />

side who knows how to<br />

accomplish the unthinkable<br />

Connvero <strong>Consulting</strong> Services, uniqueness is deeply rooted<br />

in associating with their clients in a highly proactive manner<br />

to provide creative solutions to human capital management<br />

and sourcing. <strong>The</strong>y are excellent advisers for their client<br />

base to hire and retain right talent. CIG group is leading<br />

future management consultancy which is a part of Connvero.<br />

Awaiting of the Glorious Future<br />

<strong>The</strong>ir core purpose, along with their values, supports their<br />

ambitious long term vision as an organization - to be not<br />

only the India’s but also global client-focused consultancy<br />

by 2020. <strong>The</strong>y claim that they don’t want to be biggest but<br />

they do want to be the best. <strong>The</strong>y have also been working on<br />

a similar program with a completely digitalized<br />

methodology to promote businesses in International Markets<br />

and with the launch of program World Export Zone by<br />

which they hope to enhance the presence in 6 countries by<br />

the end of 2017.<br />

| February 2017 | 37


<strong>30</strong><br />

<strong>The</strong> <strong>Most</strong> valuable<br />

onsulting<br />

<strong>Companies</strong><br />

Cyclo Investments:<br />

Taking Client Satisfaction<br />

to a New Level<br />

Cyclo Investments is an Independent Asset<br />

Company, dedicated to aspire, and they aspire to<br />

evolve. Being a leading financial services provider,<br />

their sole aim is to deliver right assistance for the right<br />

investment process. <strong>The</strong>y also strive to focus on advocating<br />

a structured approach rather than making ad-hoc<br />

investments. Cyclo Investment’s services are extended to<br />

High Networth Individuals (HNIs), Non-resident Indians<br />

(NRIs) and also Corporates.<br />

Rendering Unique Consultant Services and Products<br />

At Cyclo Investments, they are devoted in designing a<br />

comprehensive portfolio by providing all their products<br />

under one roof. <strong>The</strong>y deal in all kinds of asset class through<br />

mutual fund, and also have portfolio management services<br />

in equity, private equity, real estate and offshore<br />

investments. With a client centric approach they are<br />

determined to optimize return on invested portfolio and also<br />

provide services and strategies, which are rendered to<br />

clients on the basis of continuous market updates, informed<br />

government policies, reforms and up-dated details about the<br />

new products.<br />

<strong>The</strong> Brain of the Company<br />

Salil Kothari, the Founder and CEO of Cyclo Investments<br />

is an MBA graduate from Mumbai University. He attained<br />

CM<br />

his CFP (Certified Financial Planner) and became the<br />

youngest CFP for that year. - Mr. Kothari has always<br />

believed in gaining continuous knowledge and with his own<br />

entrepreneurial practice and dedication, he accomplished<br />

TM<br />

the degree of CWM (Chartered Wealth Manager). He has<br />

featured on numerous reputed magazines and business news<br />

channel.<br />

Creating a Concrete Clientele Base<br />

At Cyclo Investments, understanding the client’s unique<br />

requirements and fulfilling it through higher risk adjusted<br />

return on investments is their prima facie motive. Serving<br />

their clients with full commitment, they strive to create a<br />

well-balanced portfolio, which is designed depending upon<br />

the need for asset allocation, diversification, risk exposure,<br />

tax efficiency and liquidity.<br />

For instance, a client who depends predominantly on fixed<br />

deposits, their primary concern would be capital safety. So,<br />

the Cyclo Investments team has come up with an innovative<br />

idea of moving their client’s investments in debt funds, so,<br />

the interest component is automatically shifted to equity,<br />

and this is how they ensure that, the capital is secured, tax<br />

efficiency is procured and higher returns are also generated<br />

through equity. With an aim to provide 100 percent client<br />

satisfaction, they not only consider the growth of money,<br />

but also preservation of capital keeping in mind client’s<br />

long term goals. <strong>The</strong>y are also keenly focused on creating<br />

customised structuring and periodic rebalancing, taking into<br />

consideration the requisite requirements for executing<br />

<strong>success</strong>ful transactions.<br />

Converting Challenges into Opportunities<br />

<strong>The</strong> only challenge, that Salil Kothari faced during the<br />

establishment of Cyclo Investments was, everyone thought<br />

that he was very young to hold such important<br />

38<br />

| February 2017 |


esponsibilities. People were doubtful whether this<br />

young boy with his start-up would be able to direct<br />

them well. But the turning point came, when the<br />

clients started getting more worth for their values, both<br />

in terms of monetary as well as after sales service.<br />

Mr. Kothari believes that there is always an honest and<br />

ethical way to make money, this unique quality, has<br />

always driven him to work with dedication and<br />

integrity. At the beginning there were many<br />

opportunities where he could have sold an alternative<br />

product to the clients to his advantage, but he never<br />

opted the easy way out. This restored the faith among<br />

clients and helped him build long term relationships.<br />

Salil’s mantra is to run his business based on<br />

transparency and complete fairness. He considers that a<br />

business can grow only when you share knowledge and<br />

educate your clients, and when you add value to the<br />

client, they will surely make better investors.<br />

Staying ahead of the Competition<br />

“<br />

Salil Kothari<br />

“Founder & CEO<br />

Delivering Solutions<br />

with Dedication<br />

Cyclo Investments stands tall on the foundation of<br />

trust, industry knowledge and technology support.<br />

Being genuinely independent is the Independent<br />

Financial Advisor’s (IFA) biggest competitive<br />

advantage, which means the advisor has no baggage to<br />

push a product or meet the targets of the product<br />

provider. Cyclo Investments deals in all investment<br />

products under one umbrella and have scaled as a<br />

master of commerce. <strong>The</strong>y have learnt the art of<br />

foreseeing the evolving market by seizing the<br />

opportunities that help to profitably grow the client’s<br />

portfolio. <strong>The</strong>refore, they have also been <strong>success</strong>ful in<br />

evaluating the client’s portfolio, depending on the<br />

distinctive needs, investment goals, risk appetite and<br />

concerns, later these avenues for investment are<br />

recommended by providing guidance basing on<br />

different asset classes.<br />

Future Prospects<br />

Salil Kothari emphasises on looking forward at the<br />

immense prospect of India, in financial sector, with the<br />

growing acceptability of investments in different asset<br />

classes. <strong>The</strong>re is also a huge shift from savings in real<br />

assets such as gold and real estate to savings in<br />

financial assets which can mount up the industry size,<br />

therefore, at Cyclo Investments, the team hopes to see<br />

exciting growth in the future for the financial industry<br />

in India.<br />

| February 2017 | 39


<strong>30</strong><br />

<strong>The</strong> <strong>Most</strong> valuable<br />

onsulting<br />

<strong>Companies</strong><br />

Global C:<br />

Backing the Backbone of<br />

Infrastructure<br />

Construction projects are intricate, time-consuming<br />

undertakings. <strong>The</strong> total development of a project<br />

normally consists of several phases requiring a<br />

diverse range of specialized services. While progressing<br />

from initial planning to project completion, a typical job<br />

passes through <strong>success</strong>ive and distinctive stages involving<br />

Planning, Management, Engineering, Design, Development<br />

and Vetting of a project.<br />

A contriver stands in despair when it comes to amalgamate<br />

all these aspects at one place. Enter Global C, the company<br />

that had construed the situation and have established a<br />

platform to deliver smart solutions to such contrivers.<br />

Inaugurated in 2005, Global C is a multi-disciplinary<br />

<strong>Consulting</strong>, Construction Management & Advisory Firm<br />

providing one stop solution for Project Developers, Lenders<br />

and Users from concept to commissioning.<br />

Burgeoning its presence in different sectors<br />

Global C is based in Gurgaon (Delhi NCR) and has PAN<br />

India presence along with working associations in Spain &<br />

Maldives. <strong>The</strong>y haverich expertise in management of all<br />

forms of Urban Infrastructure development including<br />

Hospitals, Townships, Hotels, Commercial complexes,<br />

Office Building, Institutional buildings, Data Centres,<br />

Structures for Diplomatic Missions, Cinemas, Clean room<br />

facilities, Auditoriums and associated ancillary<br />

developments and many more.<br />

Delivering Prudent and Ardent Services<br />

Any project to be efficiently <strong>success</strong>ful requires a crucial<br />

foresight. Global C has the caliber to envisage and plan<br />

efficiently to deliver best-in-class services. A suite of<br />

services offered by Global C includes:<br />

Project Development Advisory which includes Business<br />

Plan Formulation, Financial Modeling for Infra, Industrial<br />

& RE Projects, Market Research Exercises and Land<br />

Valuation & Advisory. <strong>The</strong>y expertise in Project<br />

Management services conglomerating a project’s Design<br />

Review, Administration & Co-ordination, Contract<br />

Management, Construction Management & Supervision and<br />

Quality Assurance. Apart from these two prime services<br />

that they expertise in, Design Engineering, Quality<br />

Estimation Services, System Design and System Auditing<br />

are their other prominent areas of service.<br />

Visionaries behind the Venture<br />

<strong>The</strong> team was founded by Gaurav Moudgil, Founding<br />

partner at Global C has completed his Masters in<br />

Structural Engineering from the prestigious University of<br />

California, Berkeley. He worked as a structural engineer in<br />

an Engineering firm in San Francisco, USA. Later he<br />

shifted to India when he saw growing opportunities back<br />

here at home.<br />

Aman Moudgil, Co-founder of Global C is a Computer<br />

Science Engineering Hons Graduate from Panjab<br />

University, Chandigarh and now the Managing Partner for<br />

Technology, IT Implementation & Comprehensive MEP<br />

Servicesat the firm. He is the interface for strategic projects<br />

involving complicated equipment, Building management<br />

system & Smart Buildings.<br />

Effectuating a Solution Co-Creatively with the Client<br />

Global C partners with clients to implement technocommercial,<br />

cost-efficient, and scalable staffing models to<br />

introduce processes designed and optimize project<br />

management activities making the most efficient use of<br />

project capital. <strong>The</strong> firm’s project management<br />

professionals consistently delivers cost optimization and<br />

value engineering, regardless of the project capital, design<br />

40<br />

| February 2017 |


equirements & timeline constraints.<br />

Global C has dedicated and variable project managers on Pan-<br />

India basis, managing over 5 million sq.ft+ infrastructure<br />

projects annually. <strong>The</strong>ir Project Managers have created<br />

solutions for clients that span infrastructure, residential, office,<br />

critical facilities, and commercial/retail. <strong>The</strong>ir expertise in<br />

Engineering, Design, Liaison, Local relationships, and<br />

procurement leverage allows them to reduce their clients’<br />

capital costs.<br />

Steering through Jolts & Bumps with the help of a Staunch<br />

Team<br />

A construction market is diverse and complex. Global C has<br />

always worked with a mindset of project delivery and<br />

efficiency and as per good engineering & global practices<br />

despite erratic cash flows in projects. Quality Manpower has<br />

always been an issue in the Indian Sub-continent. Global C<br />

always tries to get over it with better on-site training, personal<br />

involvement of key management & efficient scrutiny and preemployment<br />

checks. In over a decade’s journey, Global C<br />

faced issues varying from Delayed Projects at times due to<br />

Cashflows, Land Acquisition issues, Change in Project Use or<br />

development and sometimes due to changes in Government<br />

policies. Such challenges have contributed majorly in the<br />

development of the company by expanding their knowledge,<br />

domain expertise and ambit.<br />

Aman Moudgil<br />

Co-founder<br />

“<br />

We have a zealous & passionate<br />

team to guide projects for timely<br />

and optimal completion<br />

Gaurav Moudgil<br />

“Founder<br />

Comprehensive and Efficient Participation is the Belief<br />

People at Global C believe in working on a project with great<br />

dedication and involvement. <strong>The</strong>y believe in eating the right<br />

quantity of food which that their system can digest and at the<br />

same time nurture them as well. Further their Engineering<br />

Design, Value Engineering and Contract Management<br />

expertise are pretty diverse due to nature, scale and project<br />

time lines handled by them. <strong>The</strong> company stands on the pillars<br />

of Reliability, Risk Management, Delivery and Expertise.<br />

<strong>The</strong> management is always a part of Field meetings and<br />

processes so as to have a lucid picture of project on ground<br />

than merely managing project from a distant office or a<br />

desktop.<br />

Sky is the Limit for Global C<br />

Global C is now foraying extensively into Rapid Erect & Pre-<br />

Cast technologies for Mass housing, Residential &<br />

Commercial Building. <strong>The</strong>y are assisting industrial clients not<br />

only in Core Shell works but also in Civil & MEP Design with<br />

Implementation of state of the art Robotic & Industrial<br />

Processes and related equipment installations. Global C also<br />

has an experienced team for Contracts & Claims Management<br />

which is very crucial for both Promoters & EPC Contractors.<br />

Global C sees itself as Boutique Project Management<br />

Company executing challenging & fast track projects which<br />

demand techno-legal expertise in near future.<br />

| February 2017 | 41


<strong>30</strong><br />

<strong>The</strong> <strong>Most</strong> valuable<br />

onsulting<br />

<strong>Companies</strong><br />

I. P. Pasricha & Co<br />

Financial Retrenchment Done Right<br />

Accounting and Tax has become the most important<br />

domain in the area of finance from the time of<br />

economic reforms of 1991. Ever since<br />

organisations have realized the signifance to maintain<br />

smooth functioning of their finances and keep sufficient<br />

knowledge about the various taxes, accounting methods,<br />

depending upon the nature and the size of their businesses.<br />

From dealing with complex filing rules, declaring<br />

deductions and corporate expenses to the last minute<br />

changes to the tax code and tax software updates, in this era<br />

of rapid innovation of financial technology that is<br />

transforming the way accounting and auditing functions are<br />

performed. <strong>The</strong> evolution and impelentation of Indian<br />

Accounting Standards has increased the complexities of<br />

accounting and taxation in businesses, every business entity<br />

needs an experienced and efficient accounting and tax<br />

consultant.<br />

With the purpose to provide proficient consulting solutions<br />

and effectively handling the ever growings needs of the<br />

business, I.P. Pasricha & Co was founded in 1978 having<br />

Headoffice in New Delhi with branches located at Gurgaon,<br />

Mumbai and Ludhiana.<br />

Established in the year 1978 by CA Inderpal Singh Pasricha<br />

after completeing his education and working for nearly 2<br />

years. He was later joined by CA Maneet Pal Singh<br />

Pasricha in the year 2010 after gaining experience in two of<br />

the big four accounting firms Deloitte and KPMG. Firm<br />

continuously strives for perfect unification of<br />

professionalism. <strong>The</strong> firm endeavours to offer<br />

comprehensive solutions rendered by a team of highly<br />

qualified and experienced professionals. In addition to this,<br />

firm also holds its own proprietary software to keep a track<br />

of it’s employee’s efficiencies in order to ensure maximum<br />

ROI for its clients by accurately measuring results that are<br />

tied to individual efforts.<br />

<strong>The</strong> necessity of hiring tax specialists or finance<br />

professionals should percolate down to the small and midcompanies<br />

and even start-ups which are growing fast. It is<br />

often seen that these companies continue to focus solely on<br />

the business and their customers. Somewhere, in this<br />

process acccounting standards, tax compliances and<br />

documentation take a complete back seat, which sometimes<br />

forces companies to adopt short cuts or face huge tax<br />

demands with significant litigation and consultancy cost.<br />

On the other hand, the companies which don’t ignore<br />

accounting and tax processes from beginning are able to<br />

command more premium and respect in the market. <strong>The</strong><br />

investment in a right tax professional can even help<br />

promoters, senior management and business leaders to stay<br />

focused on growing business and without being pulled into<br />

attending summons by tax authorities or management of tax<br />

assessments and demands.<br />

An Array of Specialised Services<br />

I.P. Pasricha & Co offers clients proficient consulting<br />

services and solutions in the field which includes auditing<br />

& assurance, taxation & advisory, compliance & regulatory<br />

and business & IT advisory.<br />

Taxation & Advisory Services:<br />

I.P. Pasricha & Co dig into the transaction analysis to plan<br />

taxation impact and compliance well in advance so that<br />

viable decisions can be taken by the clients and thereby<br />

they will be able to put their best foot forward. <strong>The</strong> firm<br />

ensures that the client’s focus should not be shifted from<br />

their core business activities.<br />

Auditing and Assurance Services:<br />

I.P. Pasricha & Co provide comprehensive audit and<br />

assurance services designed to deliver real value and<br />

underpin investor confidence with a comprehensive<br />

disciplined approach that yields practical solutions, where<br />

services are focused on creating value - bringing the insight<br />

and foresight across the business, to tackle the future head<br />

on.<br />

Compliance & Regulatory Services:<br />

I.P. Pasricha & Co leverage a thorough understanding of<br />

statutory legislations and policies ensuring a smooth and<br />

fully compliant environment for domestic and international<br />

clients. Firm take burden of companies compliance duties<br />

and perform them with utmost perfection. Firm is a guiding<br />

force for businesses through gestation to maturity and<br />

handles their Accounting, Taxation and Secretarial<br />

Compliances.<br />

Business & IT Advisory Services:<br />

I.P. Pasricha & Co. offers evidence-based business advisory<br />

programs to assist executives on issues of strategy<br />

development as well as day-to-day operations and offering<br />

function-specific expertise in all the major business<br />

functions as well as expertise in enterprise-wide concerns<br />

such as business process management and business process<br />

42<br />

| February 2017 |


outsourcung.Understanding client business and industry by<br />

working closely with management teams, helps to provide<br />

specialist knowledge and objective advice in business processes reengineering.<br />

Analyzing the current scenario, developing the<br />

proposed scenario and then bridging the gap between the two. <strong>The</strong><br />

firm develops a procedure and systems thereby designing internal<br />

controls to ensure timely reporting in the form of MIS, Compliance<br />

reminders, etc, which are available to decision makers. This<br />

procedure is carried out through IT support services they provide to<br />

ensure saving in Time and cost and helps clients grow and focus on<br />

desired areas.<br />

Virtual CFO services<br />

I.P. Pasricha & Co. offers its clients bundle of services described<br />

hereinabove on a retainership basis or as virtual CFO so as to<br />

deliver maximum ROI for its clients. Virtual CFO service helps<br />

businesses which have a finance and accounts team but do not have<br />

a in-house CFO. <strong>The</strong>re are many challenges faced by a growing<br />

business and Virtual CFO service helps to navigate those<br />

challenges effectively by providing professional advice, analysis<br />

and support to management.<br />

Inder Pal Singh Pasricha<br />

Founder<br />

Maneet Pal Singh Pasricha<br />

Managing Partner<br />

“<br />

I.P. Pasricha & Co unites<br />

sharp minds into one<br />

team to leverage knowledge<br />

and deliver best competitive<br />

advantage to clients<br />

“<br />

Team, the Key Treasure of an Efficacious Firm<br />

<strong>The</strong> firm serves many reputed clients and believes that this<br />

achievement wouldn’t have been possible without the firm’s<br />

competent team, comitments towards continuous improvement and<br />

growth. Quality control mechanism, robust database, delivering up<br />

to clients expectations, focus on team and the attitude they carry<br />

have all contributed to the firm’s glorious journey. I.P. Pasricha &<br />

Co believes in building a winning team and have composition like<br />

any champion sports team, veterans, who are guiding force and<br />

role model; upcoming mavericks, who are focused on excelling<br />

and obtaining the next position; and rookies, attempting to learn all<br />

they can in their initial years.<br />

<strong>The</strong> team of I.P. Pasricha & Co keeps whole focus on delivery to<br />

the clients, through creating its own unique quality and<br />

standardized client service model. As a facilitator, the firm keeps<br />

their need of knowledge management fulfilled by better<br />

communication within teams and has also created a separate team<br />

for knowledge management, parting training to not only within the<br />

organization but also to their client’s accounts and finance team.<br />

<strong>The</strong>y have created new organization structure with some new<br />

departments and each department is now headed by domain<br />

expertise. Additionally, the firm has created an internal proprietary<br />

software which gives them better control and refined data to<br />

analyze and take decisions.<br />

Flight to the Future<br />

I.P. Pasricha & Co has created separate teams and started with<br />

impact assessment for corporate clients, going further in future<br />

they wish to gain expertise in GST for MSME and corporate<br />

clients. <strong>The</strong> firm is in the process of creating proprietary software<br />

for providing e-accounting services for its clients. <strong>The</strong> firm is also<br />

planning to expand its offices in more cities like Chennai,<br />

Bangalore and Pune.<br />

| February 2017 | 43


Chalk Talk<br />

<strong>The</strong> Criss-Crossing of<br />

Artificial<br />

Intelligence<br />

&<br />

<strong>Consulting</strong><br />

<strong>The</strong> diligent invention and innovation by research teams in companies around the world have<br />

helped to keep-up with the pace of technological expansion in computer processing power for<br />

several decades. This led to the ability of technology companies to put more computing<br />

power than the whole Apollo space program into the bags of more than a billion people worldwide.<br />

Everything around us including music, books and even movies have taken a digital physiognomy.<br />

<strong>The</strong>re is a considerable amount of threat to both people and their enterprises due to these increasingly<br />

intelligent digital technologies and unpredictable customer expectations.<br />

<strong>The</strong> last few decades have been an amazing time for consultancies with full of revenue and<br />

opportunities provided by these technological advancements. Clients were desperate for solutions to<br />

help them match these changing times. This has led to the growth of management consulting in size<br />

and scale, expanding multiple technologies and even marketing specialties. <strong>The</strong> increase in the<br />

divergence of the large international consultancies into other specialisms is the first step to what<br />

fallouts in an inevitable shrinkage forced upon the industry.<br />

<strong>The</strong> same forces that are causing a feeling of disequilibrium for the firms that consultancies serve are<br />

also causing the same challenges, trepidation and uneasiness for the consulting firms. One of all the<br />

major game-changers of the consulting industry is the inception of Artificial Intelligence.<br />

Intervention of Artificial Intelligence<br />

Mechanical muscles made human labor less in demand, so are mechanical minds making human brain<br />

less in demand. You might misinterpret this as an economic revolution which is more appropriately a<br />

44<br />

| February 2017 |


Chalk Talk<br />

robotic evolution. When you think of automation, you think of giant, efficient and precise but really dumb robots<br />

blind to the world doing their own work. <strong>The</strong>y were a scary kind of automation, but they were cost effective in<br />

narrow situations. <strong>The</strong>se are the old kind of robots (just mechanical muscles), and the real threat is by the new<br />

kinds with Artificial Intelligence.<br />

Chatbots, roboadvisors, and other implementations of artificial intelligence have taken over people’s<br />

imaginations and led to the practical implementations of artificial intelligence. People are becoming increasingly<br />

comfortable with artificial intelligence.<br />

But what does the consulting industry has to do with artificial intelligence?<br />

In the short run, maybe consultants don’t have as much to fear from artificial intelligence as compared to the<br />

workers in transportation, retail, or manufacturing. But, in the wider bandwidth of things, over time innovative<br />

technology vendors will inexorably build upon openly available artificial intelligence frameworks made publicly<br />

accessible by companies like Microsoft and Google (which are looking for an increase in the sale of cloud<br />

services) to automate some of the tasks that lately cast undergraduate analysts or Indians do now for the large<br />

consulting firms.<br />

Today, we comprehend our business and our interactions with our customers well enough, what was once a<br />

mystery, and then we try to identify patterns inside it which then eventually allows us to create algorithms and<br />

procedures that can be captured in Standard Operating Procedures (SOP’s) and then ultimately in code. This<br />

process is similar to the heuristic technique. <strong>The</strong> power of artificial intelligence is the ability to move the role of<br />

machine to the left in <strong>The</strong> Knowledge Funnel, far away from pure manual coding by a human, to the computer<br />

programs that write themselves and eventually to heuristic identification and algorithm creation at some point in<br />

the near future. This is ultimately made possible by crowd computing, machine learning and deep learning. <strong>The</strong><br />

fact remains that as computer programmers and the artificial minds their creation becomes more adept at<br />

watching the work that consultants do and recognizing the patterns in their recommendations.<br />

Is the Threat Even Real?<br />

<strong>The</strong>se are challenging times for large consultancies and small independent consultants as consultancies are<br />

forced to respond to these attacks from three sides: Increasingly Available Intellectual Property, Internal<br />

Consultants and Artificial Intelligence. A huge part of that three-pronged attack will come from an ever-growing<br />

multitude of automation engineers taking over the cubicles around the world to design people out of jobs. In the<br />

same way that mechanical engineers build robots to substitute our human muscles with machine muscles,<br />

automation engineers and computer programmers are creating inexpensive machine minds with sufficient<br />

artificial intelligence to replace our more expensive human brains. Professions like that of the automation<br />

engineer will attract workforces from around the world in increasing numbers, but not nearly enough to<br />

counterbalance the losses in job opportunities that these engineers are tasked with eliminating. Only time will<br />

tell how quickly and how broadly artificial intelligence (AI) threatens the core business of consultancies.<br />

Think, if you are in the consulting industry, what is your strategy for responding to this threat?<br />

Because, make no mistake, the threat is real. <strong>The</strong> only question is how quickly it will substantially impact the<br />

bottom line. Sooner or later Artificial Intelligence and Machine Learning for better solutions will rule. With the<br />

contributions of these two technologies, time invested in primary research and data analytics can be substantially<br />

reduced. Now decision making can be quicker and more fine-tuned based on the client’s desires and behavior.<br />

Behavior patterns can be well drawn out, and quick actions can be implemented.<br />

However, for your comfort, let’s make a dulcet statement; say consultants are a balance of EQ and IQ so AI and<br />

robotics can’t replace the EQ and sensibility part.<br />

| February 2017 | 45


Patent Trends in filing of Standard-<br />

Essential Patents (SEP s) in India:<br />

Telecommunication Sector<br />

CXO Standpoint<br />

Recent infringement suits filed by Ericsson<br />

over the patent issues have brought into focus<br />

the importance of Standard Essential Patents<br />

(SEPs) in India. For instance, quite a few suits have<br />

been started by Ericsson against home grown and<br />

Chinese mobile handset makers, namely Micromax,<br />

Xiaomi, and Intex. Ericsson is claiming that these<br />

defendants have been infringing on certain standard<br />

essential patents of Ericsson.<br />

STANDARD ESSENTIAL PATENTS (SEPs): An<br />

essential patent or standard-essential patent is a patent<br />

that claims an invention that must be used to comply<br />

with a technical standard. In telecommunication<br />

sector, the SEPs include some of the following<br />

technologies:<br />

• Cellular Base-band chip<br />

• 3G, 4G<br />

• Memory and multimedia cards<br />

• DRAM<br />

• WiFi<br />

• Bluetooth<br />

• GPS<br />

• NFC<br />

• Battery, Audio, MP3, Camera, JPEG<br />

• OS related Standards<br />

Thus, in order to manufacture standard compliant<br />

mobile phones, tablets and other electronic devices,<br />

manufacturers will have to use technologies that are<br />

covered by one or more SEPs.<br />

Also, it is essential that the patent owners complies<br />

with, and endorses, terms that are fair, reasonable and<br />

non-discriminatory (FRAND) for its patent licensing<br />

programs that make standard-essential patents widely<br />

available.<br />

Gaurav Singhal<br />

Director & Co-founder<br />

Patracode<br />

About the Author:<br />

Mr. Gaurav Singhal, Principal IP Attorney,<br />

Director & Co-founder of Patracode,<br />

founded the company with a vision of<br />

providing world class IPR Solutions to every<br />

individual, irrespective of the size of the<br />

service seeker, whether it is for individual<br />

persons, SMB’s or Large Corporates. <strong>The</strong><br />

Co-Founders Mrs. Kavita Poddar and Mr.<br />

Gaurav Singhal, together have worked on<br />

business strategies and models that have<br />

proved to be the most efcient and have<br />

helped them secure the distinction of<br />

being a name to reckon with among the<br />

great IPR Solutions Providers in India.<br />

46<br />

| February 2017 |


CXO Standpoint<br />

SEPs in India: Telecommunication sector<br />

<strong>The</strong> concept of SEPs evolved in India when Ericsson in 2011 objected to the importation of handsets by Kingtech Electronics<br />

(India), claiming that the handsets infringed several of their SEPs in AMR Codec (Adaptive Multi-Rate) technology. This was<br />

the starting point for SEP litigation in India.<br />

In December 2014, Ericsson had filed a suit against Xiaomi in India for the alleged infringement of the 8 Standard-Essential<br />

Patents (SEPs). <strong>The</strong> Delhi High Court granted an injunction against Xiaomi on the sale, manufacture, advertisement, and<br />

import of Xiaomi’s devices. Xiaomi claimed that its latest devices in the Indian market (as of December 2014) the Mi3,<br />

Redmi1S and Redmi Note 4G, contained Qualcomm chipsets, which implemented technologies licensed by Ericsson.<br />

Later, Xiaomi entered into a Patent licensing agreement that covered Qualcomm’s 3G, 4G patents including 3-mode (LTE-<br />

TDD, TD-SCDMA and GSM) to avoid any injunctions on its latest launched smartphones in India.<br />

<strong>The</strong> maximum number of Standard patent applications owned by leading telecom players in India falls under IPC Subclass<br />

H04W which in general relates to wireless communication networks, followed by H04L which in general relates to<br />

transmission of digital information that covers data transmission, telegraphic communication, and methods or arrangements<br />

for monitoring.<br />

Concepts<br />

• <strong>The</strong> graph clearly shows the dominance of Qualcomm in all the mobile communication technology domains in India,<br />

followed by LG, Samsung, Nokia Ericsson and NTT Docomo.<br />

• Qualcomm capitalized not only on its research but also on its influence in standardization to become a clear central force<br />

when 4G was rolled out. By the time, other players caught on, Qualcomm already owned the bulk of intellectual property that<br />

enabled 4G operating speeds, especially around baseband processors.<br />

Further, upon mapping down the trend of filing SEPs in different technology areas in past 10 years, we found the main<br />

| February 2017 | 47


CXO Standpoint<br />

technology areas in which the maximum number of SEPs have been filed in India are User Equipment Uplink, UES, Shared<br />

rd<br />

Channel, PDCCH, OFDMA, Modulation Symbol, GPP, Downlink, 3 Generation Partner<br />

Further drilling down the analysis in the direction of analyzing some important patents that are most cited standard patents of<br />

key players, following list of patents are obtained. <strong>The</strong>se patents are filed in India and are most sought after or important<br />

standard patent references.<br />

Concepts<br />

List of top five patent/applications of key players that are most cited are depicted in the table below:<br />

Conclusion:<br />

<strong>The</strong> patent filing trend of SEPs in India is on the<br />

increasing level and will increase further with<br />

the fast growing Indian telecommunication<br />

sector. <strong>The</strong> introduction of 4G technology saw<br />

several standard patents being filed or granted in<br />

India. Thus, there may be more enforcement<br />

actions coming up in the Indian High Court with<br />

the smartphone giants, for example, Qualcomm,<br />

Ericsson and Samsung.<br />

As the future of mobile technology is heading<br />

towards 5G technology, which includes World<br />

Wide Wireless Web (WWWW), Dynamic<br />

Adhoc Wireless Networks (DAWN) and Real<br />

Wireless Communication, companies like<br />

Apple, Samsung and Intel are already working<br />

hard to ensure they stay ahead of the curve on<br />

5G research and development.<br />

Patent/Application<br />

No.<br />

US2010080125A1<br />

US2012051<strong>30</strong>3A1<br />

US2013343239A1<br />

US2010272268A1<br />

US2012327799A1<br />

Title<br />

Edge Continued<br />

Evolution,<br />

Improved Channel<br />

Request Method<br />

And System<br />

Wireless<br />

communication<br />

systems &<br />

methods<br />

Data transmission<br />

in carrier<br />

aggregation with<br />

different carrier<br />

configurations<br />

Enhanced highspeed<br />

downlink<br />

shared channel<br />

serving cell<br />

change<br />

procedures<br />

Network node and<br />

method related to<br />

buffer estimation<br />

Technology<br />

domain<br />

Date of<br />

Publication<br />

Assignees<br />

EDGE 1-April-2010 Ericsson<br />

GSM 1-March-2012 Qualcomm<br />

Downlink Sub-<br />

Frame<br />

SCFDMA<br />

Adaptive Multirate<br />

Codec<br />

26-December-<br />

2013<br />

28-October-<br />

2010<br />

27-Dec 2012<br />

Qualcomm<br />

Qualcomm<br />

Ericsson<br />

48<br />

| February 2017 |


<strong>30</strong><br />

<strong>The</strong> <strong>Most</strong> valuable<br />

onsulting<br />

<strong>Companies</strong><br />

IPRAM Intellectual<br />

Property Services:<br />

Committed to Diligent and Innovative Solutions<br />

For a startup firm in the service sector, the initial<br />

challenges include scaling up and delivering a<br />

consistent service while accelerating the pace and<br />

the firm which tackles these challenges <strong>success</strong>fully can<br />

make it through the initial struggles of a startup journey.<br />

One such startup that overcame these challenges by aiming<br />

to work efficiently and becoming better every day is<br />

IPRAM Intellectual Property Services.<br />

Founded on 1 September 2012, IPRAM has always<br />

endeavored to provide insight into various aspects of<br />

intellectual property rights, particularly patents. IPRAM<br />

that stands for Integrity, Perseverance, Reaching out,<br />

Adding value and Mentoring is passionate about doing the<br />

best job it can for its clients by demonstrating the values<br />

close to their heart. IPRAM caters to IP needs of everyone<br />

from a corporation to an individual.<br />

A Competent IP Partner of Client Providing Array of<br />

Services<br />

IPRAM, an IP consulting firm was established by the<br />

Founder, Pallavi Kharkar, an industry veteran with over<br />

18 years’ experience in Pharma and global IPR, to turn the<br />

stumbling blocks of legal aspects into stepping stones for<br />

the businesses. Since then, IPRAM has believed in offering<br />

the most innovative solutions and, it has never stopped<br />

experimenting for the same. Also, it emphasizes not only on<br />

resources but on resourcefulness as well.<br />

In less than 2 years from its inception, IPRAM became<br />

MSME registered, CRISIL rated firm with 4 registered<br />

trademarks in India. IPRAM’s experienced, young and<br />

enthusiastic team collectively has over 45 years of<br />

experience in IPR and over 70 years of consolidated<br />

experience in the fields of Chemicals and Pharmaceuticals.<br />

In the past 3 years, they have executed around 150 projects<br />

and served more than <strong>30</strong> clients.<br />

IPRAM provides services in the area of Intellectual<br />

Property, particularly patents. <strong>The</strong> key services that IPRAM<br />

offers include: Patent and non-patent literature searches,<br />

Landscape, evaluation and clearances of product, process,<br />

machines, recipe and concepts, Patent practice and<br />

prosecution - filing and prosecution of Indian patents and<br />

assistance in filing and prosecution of foreign patents,<br />

Freedom to operate, non-infringement, patent validity and<br />

patentability opinions, Patent challenges, including<br />

oppositions, revocation and assistance in litigations, inter<br />

parts review proceeding, Hatch-Waxman proceeding and<br />

similar proceedings, IP due diligence and IP audits,<br />

Research and Intelligence projects and training.<br />

An Industry Veteran who’s turning Stumbling<br />

Challenges into Stepping Stones<br />

Pallavi Kharkar, the Founder of IPRAM, has over 18<br />

years’ of experience in Pharma and Global IPR. She has a<br />

Masters Degree in both - Pharmaceutical Chemistry and<br />

Law (IP and International Business). She is a registered<br />

patent agent in India with a core expertise in developing<br />

comprehensive protection strategies, designing patent<br />

challenges and providing clearances on various strategies<br />

related to product, process, and technology. She has assisted<br />

her clients in Litigation, Hatch-Waxman Proceedings, Inter<br />

Parte Review Proceeding, Opposition proceeding and IP<br />

Due Diligence. Pallavi is an acknowledged expert in IP<br />

strategy and has been elected into the prestigious IAM - <strong>30</strong>0<br />

in 2013 and 2014.<br />

All-time Ready Techno-legal Partner of Clients<br />

IPRAM has a techno-legal team of patent attorneys and<br />

50<br />

| February 2017 |


analysts experts. <strong>The</strong> combined expertise of the whole team<br />

makes them ready all the time to work jointly with the<br />

clients to file patents while ensuring that clients’ products<br />

never infringe upon someone else’s patent for avoiding legal<br />

hassles and if required, challenging third party patents too.<br />

IPRAM aims to throw light upon the crucial and practical<br />

aspects of patents in a simplified and transparent manner<br />

which seems cumbersome otherwise and absorb their<br />

client’s time and energy considerably. Pallavi recognizes<br />

that being available to discuss crucial aspects of client’s<br />

business is essential and their untiring efforts help them<br />

crystallize clients’ ideas and achieve much greater clarity on<br />

the path to be followed and destination to be reached. <strong>The</strong>y<br />

don’t just deliver the project but also ensure that the client<br />

has understood what is being advised in their reports.<br />

Maintaining Transparency, Clarity, and Consistency<br />

<strong>The</strong>re are many benefits clients get from IPRAM, out of<br />

which transparency, clarity and consistency of work stands<br />

out. At IPRAM, they believe in maintaining complete<br />

transparent systems and hence they are candid in their<br />

communication with the client. Secondly, they work as if<br />

IPRAM is an extended IP team for the client, being<br />

available and not giving up. <strong>The</strong> third one is a competent IP<br />

partner of the clients - they continuously strive to become<br />

better, capable and efficient.<br />

“<br />

Ipram is all about what its’ name<br />

Pallavi Kharkar<br />

“Founder<br />

re ects, Integrity, Perseverance,<br />

Reaching out, Adding value and<br />

Mentoring. We are passionate<br />

about doing the best job we can for<br />

our clients by demonstrating<br />

the values close to our heart<br />

IPRAM is actively involved in supporting IP education and<br />

is associated with several institutes including the University<br />

of Mumbai for offering various kinds of IP training<br />

programs. <strong>The</strong>y encourage internships and have had<br />

students from IIT Kharagpur, GIIP, ILS, GLC.<br />

A Team who Stands by the Firm all the Time<br />

It is essential for every firm to have the right set of people<br />

who would stand by it to get good quality work. When<br />

asked how important is the role of her team, Pallavi<br />

answers, “IPRAM’s entire team, Varsha, Sonali, Vandana,<br />

Subbalakshmi, Sandhya, Shruti, Tushar, Santosh, Apeksha,<br />

Snehal, Sheetal and Manoj has helped me immensely and<br />

without them the company would not have reached its<br />

current place. <strong>The</strong> team and I are also also grateful to our<br />

clients, who have been very supportive and we sincerely<br />

appreciate their trust in us.”<br />

“Now that we have a good set up, great systems,<br />

outstanding people and visibility in our field, the future<br />

looks exciting. To do more challenging projects is always<br />

fun and now we are more equipped to do so,” concludes<br />

Pallavi while looking towards a great future of IPRAM.<br />

| February 2017 | 51


<strong>30</strong><br />

<strong>The</strong> <strong>Most</strong> valuable<br />

onsulting<br />

<strong>Companies</strong><br />

Mobile Programming LLC:<br />

Key to Successful Digital<br />

Transformation<br />

In today’s business markets, digital technology is<br />

evolving at an exponential rate. This uptick in the<br />

change of speed has hastened a paradigm shift where<br />

companies now have to keep up with technological<br />

evolutions in order to survive in a fiercely competitive<br />

marketplace. In fact, Gartner, the world’s leading IT<br />

research and advisory company, predicts that at least 75%<br />

of all businesses will either be a digital business by 2020, or<br />

preparing to become one.<br />

In this period of change at the speed of business, the<br />

marketplace is no longer about big fish eating small fish, it’s<br />

about fast fish eating slow fish. It’s about remaining agile<br />

and active in the current up-tempo world of digital<br />

transformation. Fortunately, with the advancement of<br />

available technologies, businesses can now harness that<br />

power and become more productive organizations with the<br />

right guidance and expertise.<br />

“What makes today’s modern, digital transformation<br />

different is that it’s almost all-pervasive.... It’s not<br />

transforming one part of the business. It’s transforming the<br />

structure and the strategy of the entire business.” says Eric<br />

Clemons, a Wharton professor of operations, information<br />

and decisions.<br />

When businesses need to develop advanced and holistic<br />

digital strategies, the best approach is to turn the traditional<br />

strategy development process on its head. Rather than<br />

analyzing your organization’s current capabilities and then<br />

plotting next steps forward, the deeper and longer term<br />

solution is to begin to work backwards with a clear vision<br />

of your desired direction and destination. Begin with the<br />

end in mind!<br />

Digital transformation isn’t only about technology; it’s<br />

about bringing together the power of technology with a<br />

culture that embraces the change so that it can help the<br />

organization achieve its goal. <strong>The</strong> strength of digital<br />

technologies - social, mobile, analytics and cloud lies in<br />

how organizations integrate them to transform their<br />

businesses. <strong>The</strong>re are companies like Mobile<br />

Programming LLC, who excel in this endeavor and help<br />

businesses globally in digital transformation.<br />

<strong>The</strong>y have a proven track record of excellence in igniting<br />

and safeguarding digital transformations in global<br />

businesses. <strong>The</strong>y build, design, innovate and scale the<br />

connected world through tech tools like Big Data,<br />

Predictive Analytics and the Internet of Things and<br />

implements innovative solutions for Fortune 500 companies<br />

such as SAP, Pepsi, Deloitte, Samsung, HBO, Phillips,<br />

MTV, Walt Disney and Novartis.<br />

<strong>The</strong>ir Marketing and Strategy Team believes that Big Data<br />

drives businesses and unlocks opportunity by showing how<br />

customers think, how they shop, what they are passionate<br />

about, and how the marketplace views brands. Internet of<br />

Things (IoT) is changing how daily life operates by creating<br />

more efficient and leaner enterprises.<br />

With an estimated 50 billion IoT Sensors by 2020 and more<br />

than 200 billion “Things” on the Internet by 20<strong>30</strong>, there is<br />

no question that IoT will not only transform and disrupt<br />

current business models but also demand that businesses<br />

adapt themselves to the ever evolving digital marketplace.<br />

<strong>The</strong> trends in smart machines and artificial intelligence<br />

(AI), AR & VR platforms that are booming in the<br />

marketplace.<br />

An Accomplished Business Leader with a Proven Track<br />

Record<br />

What separates true leaders in digital transformation is the<br />

ability to create and communicate a clear strategy that<br />

52<br />

| February 2017 |


includes developing a culture and a leadership model that is<br />

poised to drive that transformation. Craig Ford, the Managing<br />

Director at Mobile programming, has the exact skill set and a<br />

proven track record in building <strong>success</strong>ful client partnerships<br />

that result in revenue and profit growth. He is also adept at<br />

managing complex projects with Fortune 500 clientele.<br />

Having <strong>success</strong>fully delivered 1600+ Enterprise, Mobile and<br />

Web app products in iOS, Android, HTML5, Dot Net/SQL,<br />

Phone Gap, Windows Mobile platforms; with a team of 600+<br />

engineers, Craig holds over 20 years of experience as a digital<br />

transformation expert. He has also participated in two-billiondollar<br />

healthcare software integration projects.<br />

In addition to his breakthrough technology exposure, Craig<br />

continues his active roles in various non-profits, advisory<br />

boards and tech councils.<br />

A note about Mobile Programming, LLC<br />

With presence in over ten places across the United States and<br />

five development centers across India, Mobile programming,<br />

LLC, offers distinguished digital solutions to an esteemed<br />

clientele across all major national and international business<br />

sectors.<br />

Every project undertaken by Mobile programming is<br />

personally managed and handled with transparent and<br />

thorough documentation while delivering client-specific<br />

features, maintaining confidentiality, and providing ownership<br />

and licenses to all their clients.<br />

Craig Ford“MD<br />

“<br />

We provide Innovation<br />

driven digital transformation<br />

solutions that drive<br />

future business models<br />

<strong>The</strong>ir state of the art development facilities and world class<br />

premises offer the best-of-breed monitoring tools and agile<br />

methodologies. <strong>The</strong> teams are always in action round the<br />

clock!<br />

<strong>The</strong> 24X7 proactive customer support features the latest<br />

communication systems that keep them connected to the<br />

clients at any given point in time for swift and facile execution<br />

of all projects.<br />

Key Values that help Overcome Roadblocks at Mobile<br />

programming<br />

End-to-End – From idea to design to completion, their<br />

workflow carries the clients from implementation through<br />

testing and deployment, to maintenance and support in order<br />

to optimize performance and efficiency.<br />

Drive & Embrace Change - With their evolving and<br />

comprehensive technology portfolio, the Mobile programming<br />

team is actively engaged in forecasting and evading potential<br />

roadblocks.<br />

Leadership - At Mobile programming, the workforce is led by<br />

an experienced management team that upholds the highest of<br />

ethical standards. <strong>The</strong>y are obsessed with achieving the<br />

client’s goals!<br />

| February 2017 | 53


<strong>30</strong><br />

<strong>The</strong> <strong>Most</strong> valuable<br />

onsulting<br />

<strong>Companies</strong><br />

Space Matrix:<br />

Transforming Workspaces One<br />

Ofce At A Time<br />

<strong>The</strong> work pressure these days is hectic, so yes, we<br />

need a work friendly environment where we can<br />

perform tasks at hand effectively and happily.<br />

Business Managers tend to ignore this factor, mainly<br />

because of the lack of resources at hand. Adding to their<br />

worries, there is a clear disconnect between the work, the<br />

worker and the workplace, which is getting bigger by the<br />

day. Studies have shown that your workspace can<br />

significantly impact your productivity and culture and is a<br />

key step towards building the most effective workforce.<br />

Space Matrix, a design and build consultancy, believes in<br />

creating unique, immersive environments that are intuitive<br />

to employees’ needs, thereby helping their clients become<br />

more profitable, sustainable and ready for the future.<br />

Space Matrix a leading 21st-century digital enterprise<br />

which specialises in workplace design has <strong>success</strong>fully<br />

worked with clients all over India, Singapore, Australia,<br />

Thailand, Philippines, Malaysia, Indonesia, Taiwan, S.<br />

Korea, Japan, United States and China to deliver unique<br />

and future-ready workplace solutions. <strong>The</strong>y stand strong by<br />

their core values; Teamwork, Integrity, and Excellence,<br />

which drives their client relationships, recruitment policies<br />

and delivery of their services. In Space Matrix, they believe<br />

that each professional has to follow certain guidelines in<br />

order to execute their core values <strong>success</strong>fully. <strong>The</strong>se<br />

guidelines are: create, collaborate, recruit, embrace the<br />

change, recognise high-impact performance, innovate,<br />

communicate and care.<br />

An unparalleled project experience allows them to<br />

guarantee a quality end product supported by innovative<br />

platforms such as Building Information Modeling (BIM),<br />

virtual walk-throughs and Lean Project Delivery.<br />

Leveraging the best technology in project management<br />

provides their clients with a tighter grip on the delivery time<br />

and project budget.<br />

54<br />

Leading Through Transformation<br />

<strong>The</strong> latest phase of Space Matrix’s evolution and growth is<br />

led by Arsh Chaudhry, CEO at Space Matrix, an industry<br />

leader eminently suited to take the company to the next<br />

level. He is spearheading the move towards the highest<br />

levels and standards of business impact for clients and<br />

partners, as well as creating a world-class workplace for<br />

employees. Arsh also sits on the Executive Board of Space<br />

Matrix Group where he brings significant global business<br />

experience to bear as Space Matrix continues its mission to<br />

be the market leader in workplace design and execution<br />

across Asia - in market share, clients, innovation and<br />

thought leadership.<br />

Based in Singapore, Arsh was formerly Executive<br />

Managing Director of Cushman and Wakefield where he<br />

handled the overall management and development of the<br />

firm's business across South-East Asia. He has held various<br />

regional roles in New York, San Francisco, New Delhi and<br />

Bangalore across his 18 years career with this leading real<br />

estate organisation. Arsh was also a member of the<br />

Executive Committee of the Urban Land Institute (ULI). He<br />

was also on the Board of CoreNet Global’s Singapore<br />

Chapter; and Co-Chair of the Property Committee of the<br />

American Chamber of Commerce in Singapore.<br />

Delivering the Benefits out of Quality Services<br />

Workplace Strategic <strong>Consulting</strong><br />

Space Matrix aligns space requirements to business<br />

objectives and helps clients achieve their goals. By<br />

discovering, understanding and defining an organisation’s<br />

unique workflow, communication patterns, and employee<br />

time utilisation, Space Matrix designers create spaces that<br />

ensure optimal outcomes.<br />

<strong>The</strong> Space Matrix team of research and consulting<br />

| February 2017 |


specialists undertakes qualitative and quantitative studies<br />

around specific work scenarios, using their findings to<br />

create innovative solutions that take account of current<br />

work needs and are future-adaptable. <strong>The</strong>ir research and<br />

consulting team help evaluate and reorganise clients’<br />

spaces, conduct a cost analysis, evaluate market conditions<br />

and future-proof their workplace. By understanding everchanging<br />

work patterns and putting this knowledge to<br />

practical use, clients can make well-informed decisions<br />

and save time and money.<br />

Interior Design<br />

<strong>The</strong>y offer a complete range of services for the planning,<br />

design, and delivery of interior environments. Services<br />

include strategy, space planning, and budgets, along with<br />

3D visualisation and animation. <strong>The</strong>ir interior designs<br />

reflect each clients’ business goals and their brand. Careful<br />

material selection ensures an innovative interior<br />

environment that accurately reflects clients’ image, values,<br />

and budget.<br />

Arsh Chaudhry<br />

“CEO<br />

“We want to create unique and<br />

immersive environments that are<br />

intuitive to employees' needs, thereby<br />

helping our clients to become<br />

more pro table, sustainable and<br />

ready to embrace the future<br />

Design & Build<br />

Having developed proprietary methodologies for project<br />

delivery, Space Matrix can increase quality, reduce snags,<br />

lower costs, shorten schedules, and accelerate closeout<br />

time. <strong>The</strong>ir one-stop integrated project delivery combines<br />

design, project management, cost consulting, engineering,<br />

construction, and technology together to benefit their<br />

clients through a single point of contact. This service<br />

delivers high- quality construction projects faster and<br />

produces results by creating greater value for their clients<br />

with cost savings and efficient use of resources.<br />

<strong>The</strong>y offer pre-construction services through to turnkey<br />

design and construction management. With a focus on<br />

quality within planned budgets, improved cost<br />

performance and accelerated project delivery, and can<br />

ensure optimal results.<br />

<strong>The</strong> Big Picture of the Future<br />

<strong>The</strong> future of Space Matrix is filled with excitement<br />

because of their ability to leverage the best talent in<br />

workplace strategy and design, enabled by cutting-edge<br />

digital tools. This gives them the ability for making<br />

transformational workplace solutions for their clients<br />

which symbolise their promising future ahead.<br />

| February 2017 | 55


WEB AND MOBILE EXPERTS<br />

Custom Web Development<br />

CUSTOM WEB<br />

DEVELOPMENT<br />

A professionally created website and a remarkable design go<br />

a long way in creating that impression about your business<br />

and thus help in converting a visitor into a customer.<br />

Mobile Application Development<br />

Develop powerful, highly usable apps that solve business<br />

problems, attract users, and reinforce your brand.<br />

UI/ UX<br />

Our role is to offer the expertise and determination to<br />

deliver each site to the utmost standards.<br />

User Engagement<br />

MOBILE<br />

APPLICATION<br />

We do it by using artificial intelligence to provide true end to<br />

end personalization and continue to engage shoppers across<br />

unlimited segments to deliver experiences that convert.<br />

UI / UX<br />

USER<br />

ENGAGEMENT<br />

Email id: contact@ascratech.com | Contact No.: +91-9769162289 | www.ascratech.com


CXO Standpoint<br />

Corporate Sector<br />

Contribution To <strong>The</strong><br />

Women Empowerment<br />

st<br />

he 21 Century; a time of significant improvements<br />

Tin technologies, revolutions in industries and the<br />

way business is done. We have cars that are<br />

autonomous. We have computers that can outsmart our best<br />

Chess and Go players. And we have so much information<br />

and education flying across the air and through the ground.<br />

Yet there is a large portion of society, especially in India<br />

that does not have access to the protection granted by our<br />

Constitution.<br />

One of the greatest crises to the Indian Growth Story is the<br />

lack of information, and implementation, of measures to<br />

keep Women safe. We have made significant headway;<br />

today, more than ever, we have the largest participation of<br />

the fairer sex in Business and Industry. But it’s still not<br />

enough. <strong>The</strong> workplace can be a threatening place for<br />

women. As per studies conducted by Institute of Company<br />

Secretaries of India (ICSI), in association with Complykaro<br />

Services Pvt. Ltd., 98.38% of companies did not comply in<br />

toto with <strong>The</strong> Sexual Harassment of Women at Workplace<br />

(Prevention, Prohibition and Redressal) Act, 2013.<br />

Complykaro has been working to sensitize the corporate<br />

sector for the past 2 years. Today, we are fortunate enough<br />

to have tied up with one of the premier bodies for women<br />

empowerment in Maharashtra; Maharashtra State<br />

Commission for Women (MSCW). Tasked with the<br />

directive to improve the status and dignity of women in the<br />

society and to effectively monitor and implement laws<br />

affecting women, they had identified the lack of awareness<br />

of University Grants Commission (Prevention, Prohibition<br />

and Redressal of Sexual Harassment of Women and Student<br />

in Higher Educational Institutions) Regulations, 2015 in<br />

universities and colleges across Maharashtra.<br />

With the goal to create effective change from an early age,<br />

Complykaro in association with MSCW are currently<br />

striving to educate maximum Internal Complaints<br />

Committee (ICC) members to implement the latest<br />

regulations in their respective institutes. This is to make a<br />

campus a safer place not only for women, but students of all<br />

gender. Educating them about what constitutes Sexual<br />

Harassment and how to prevent it. It helps these students<br />

enter the work place armed with the consciousness to create<br />

a safe and healthy work environment for all. In effect, we<br />

are attempting to nip the problem in the bud.<br />

In light of this mandate and to further the cause of safety of<br />

women and students in general, Complykaro in association<br />

st<br />

with MSCW in the 1 Phase is organising a series of Full<br />

Day Seminars across Universities in Maharashtra wherein<br />

about 10,000 ICC members and Principals of Universities<br />

and Colleges are trained and educated with respect to<br />

various aspects of the aforesaid UGC regulations. <strong>The</strong>se<br />

seminars are personally conducted by Mr. Vishal Kedia,<br />

Founder and Director, Complykaro who is an eminent<br />

authority and expert trainer on the subject. <strong>The</strong>se ICC<br />

members / trainers shall in turn train their colleagues as<br />

well as sensitise their respective faculties and student<br />

community. This is the largest exercise of ICC Training<br />

ever conducted in India till date. We will have <strong>success</strong>fully<br />

conducted training programmes for ICC members and<br />

Principals in Nagpur, Nashik, Nanded, Jalgaon, Pune,<br />

58<br />

| February 2017 |


CXO Standpoint<br />

Solapur, Kolhapur, Amravati, Chandrapur,<br />

Mumbai and Aurangabad by the end of<br />

February.<br />

<strong>The</strong> UGC Regulations have built upon the Act<br />

to further improve coverage and take steps to<br />

help mitigate the risk of harassment. <strong>The</strong><br />

highlighted extensions are,<br />

• Gender neutral complaints are accepted from<br />

students<br />

• Broad based composition of ICC including<br />

students<br />

• HEIs to implement several support measures<br />

to prevent sexual harassment<br />

Due to this large scale sensitization, students<br />

would be well-informed and secured. <strong>The</strong>y<br />

would be able to fully understand the impact<br />

and consequences of their actions, whether<br />

intended innocently or not and thus create a<br />

more conducive environment at work. MSCW<br />

has launched an initiative; PUSH - People<br />

United against Sexual Harassment in<br />

association with Complykaro to ensure<br />

effective implementation of the Sexual<br />

Harassment of Women at Workplace<br />

(Prevention, Prohibition and Redressal) Act,<br />

2013 as well as the said UGC Regulations<br />

across Maharashtra.<br />

“We truly believe that Universities and Colleges<br />

can play an important and vital role in<br />

educating students about the ills of sexual<br />

harassment during the formative stage of their<br />

journey towards adulthood so that they become<br />

better citizens of Incredible India.” states Mr.<br />

Kedia<br />

By solving this crisis, we can create an<br />

immediate revolution at the work place. We<br />

firmly believe that industry can benefit from an<br />

instant productivity boost that comes through<br />

the form of a more conducive work<br />

environment. We can increase GDP growth by<br />

1.4 percentage points annually till 2025 by<br />

increasing women participation in the<br />

workforce by 10 percentage points (68 million<br />

more women workers).<br />

About the Author<br />

Vishal Kedia<br />

Founder and Director<br />

Complykaro<br />

Vishal Kedia, Founder and Director,<br />

Complykaro is the visionary and<br />

moving force behind envisaging a<br />

movement which revolutionizes<br />

how companies view and<br />

implement legal compliance.<br />

Through Complykaro, Vishal seeks<br />

to unify 3 main verticals namely<br />

consultancy, training and<br />

technology; to work unitedly<br />

towards empowering corporates<br />

with the means conducive for<br />

higher levels of productivity,<br />

namely secure environs.<br />

| February 2017 | 59


<strong>30</strong><br />

<strong>The</strong> <strong>Most</strong> valuable<br />

onsulting<br />

<strong>Companies</strong><br />

SQuare <strong>Consulting</strong>:<br />

Where Problems Meet Solutions<br />

<strong>The</strong> emergence of India as a Global Superpower and<br />

the increasing demand for greater value, urge for<br />

path breaking solutions for conceptualizing,<br />

establishing and running businesses towards <strong>success</strong>.<br />

SQuare <strong>Consulting</strong> is always a phone call away for the<br />

best solutions for any businesses!<br />

Committed to the philosophy of empowering and enabling<br />

its clientele, SQuare <strong>Consulting</strong> is doing things differently.<br />

Recently, Mazzo Global Café, a project of the company,<br />

has been awarded the prestigious Times Food Award for<br />

the Best European Casual Dining Restaurant in Ahmedabad<br />

by the Times Food and Nightlife Awards in Association<br />

with Dineout.<br />

SQuare, doing things differently<br />

<strong>The</strong>re is no fun in doing things the same old way! <strong>The</strong> real<br />

fun lies in doing the same old thing differently. Taking this<br />

philosophy as their core, SQuare is facing the day to day<br />

challenges pose before them. SQuare believes in the power<br />

of questioning and understanding things. Though SQuare is<br />

not the first hospitality and franchise consulting company,<br />

but they aspire to be the most different by handling things<br />

no one else thinks about or wants to.<br />

With this unique set of mind, SQuare is developing its<br />

brand consulting division where it helps brands choose the<br />

right strategies for putting out their products or services in<br />

front of the target customers. This fearless attitude of<br />

SQuare enables it to do things in a unique way.<br />

Twosome behind SQuare<br />

<strong>The</strong> story started unfolding itself when, two brothers<br />

experienced the monotonous nature of their high paying<br />

corporate jobs, and decided to explore different<br />

opportunities and horizons. It was then that SQuare came<br />

into existence.<br />

It was Rohan Bhatt, Founder and CEO of the company<br />

who conceptualized to start his own venture, SQuare<br />

<strong>Consulting</strong> with a focus on achieving excellence. He got a<br />

perfect partner to add on some fresh ideas, his brother and<br />

Co-founder, Yash Bhatt. SQuare is the perfect fusion of<br />

the experience of Rohan, and young and dynamic ideas of<br />

Yash.<br />

A Franchise and Hospitality professional with over a decade<br />

of hands on approach in the Core Restaurant <strong>Consulting</strong><br />

and Expansion <strong>Consulting</strong>, Rohan has spearheaded the<br />

conceptualization, setup and expansion for various brands<br />

like Mazzo Global Cafe, La Marque World Dining, Singh<br />

Saaab Di Rasoi, Unique Brew Café, Moodies Restro Café,<br />

Tasty Khaman, Mexican Rodeo & many more.<br />

It is Rohan’s acute sense of retailing, hospitality, innovative<br />

restaurant support and development systems which make<br />

him an integral part of SQuare showing the company’s<br />

commitment to not just large numbers but systematic<br />

development and support for the stores planned in the<br />

network. Rohan has provided end to end solutions for<br />

various brands on a strategic level which gives the<br />

businesses a correct direction for organic and sustainable<br />

growth.<br />

While on the other hand, Yash is the Young and Dynamic<br />

face of SQuare <strong>Consulting</strong>. He takes care of the Client<br />

Relations and Recruitments at SQuare <strong>Consulting</strong> and<br />

makes sure that the businesses that associate with SQuare<br />

have their work done with the right impact and attitude. His<br />

60<br />

| February 2017 |


steadfast approach to building skills of the team<br />

employed by SQuare <strong>Consulting</strong> makes him a great<br />

trainer.<br />

Satisfying the esteemed clientele with end to end<br />

solutions<br />

SQuare provides end to end solutions for the esteemed<br />

clientele. It starts right from the analysis and<br />

understanding of the needs of the clients, their ideas and<br />

vision for their business and creating a guided step by<br />

step path for them which can be used as a ladder to<br />

elevate to the next level. SQuare focuses on developing<br />

distinct, sustainable and financially feasible business<br />

models that give the advantage to the clients as well as to<br />

the end customers.<br />

SQuare helps the client’s in such a way that they take the<br />

ideas and vision of the clients and help them to convert it<br />

into a living and breathing business model that can<br />

achieve their vision without losing the financial and<br />

economic aspect of the same. <strong>The</strong> idea here is to analyze<br />

all the aspects in advance and their need based evaluation<br />

that ensures practicality to the business. As SQuare<br />

<strong>Consulting</strong> is always the external consultant in a project,<br />

there is no scope for getting attached to any aspect of the<br />

project and maintaining the diligence and pragmatism to<br />

all the various facets of running the business.<br />

Rohan Bhatt Yash Bhatt<br />

Co-founder<br />

Co-founder<br />

“<br />

We have always focused on getting<br />

the best of the services for our<br />

clients and getting more out of<br />

their businesses in the<br />

quickest possible ways<br />

“<br />

SQuare, waiting for new and exciting things<br />

Square is really excited to see the emergence of the<br />

middle class entrepreneurs, who have been either working<br />

or freshers and are willing to come up with new and<br />

different ideas and businesses. This new set of<br />

prospective clients doesn’t have traditional mindset or<br />

ideologies that they want to impose on the market or their<br />

businesses. When it comes to consulting, SQuare wants to<br />

guide these kind of businesses and take them towards<br />

excellence.<br />

Square has rolled up its sleeve and is ready to fight<br />

alongside them in order to succeed and grow to<br />

magnanimous levels. “<strong>The</strong> economy is under a partial<br />

metamorphosis post the demonetization and economic<br />

reforms and we are pretty optimistic that these changes<br />

will have a lasting and positive impact on the overall<br />

ecosystem of businesses in India and Asia”, asserts<br />

Rohan.<br />

| February 2017 | 61


<strong>30</strong><br />

<strong>The</strong> <strong>Most</strong> valuable<br />

onsulting<br />

<strong>Companies</strong><br />

TECHVED <strong>Consulting</strong>:<br />

<strong>The</strong> Global UX/UI Powerhouse<br />

Delivering Futuristic UX/UI Solutions<br />

To be competent in today’s market, every business<br />

needs to deliver a world class digital experience to<br />

their customers. <strong>The</strong> <strong>success</strong> of any digital product<br />

is determined by the User Experience it delivers to its<br />

consumers. So, companies nowadays, try to icorporate<br />

Good UX practicesinto their product, and leverage from<br />

them to get better conversions as well as customer loyalty.<br />

TECHVED <strong>Consulting</strong>, ensures that your digital product<br />

is designed as per the latest trends in UX Design so that the<br />

users have a seamless experience while accessing any<br />

product.<br />

Since UX is an iterative process and takes a lot of<br />

brainstorming sessions to achieve a solution, TECHVED<br />

conducts brainstorming workshops for their clients to cocreate<br />

a solution which is beneficial for business and<br />

consumers. TECHVED is creating exemplary Experience<br />

Design for the digital medium.<br />

A true believer of collaborative and participatory approach<br />

with the clients, TECHVED involves its clients from the<br />

inception stage of brainstorming until the final stage of<br />

execution and even beyond for further enhancements and<br />

Product Innovations. Additionally, to have a more<br />

collaborative model and faster execution of the project, the<br />

company works both onsite and offsite. TECHVED always<br />

encourages its clients to involve people from different<br />

teams; sales, marketing, product management and<br />

technology teams to gather everyone’s feedback when they<br />

are creating a product or a concept.<br />

It is all about ‘strategy’<br />

TECHVED believes that ‘Design is the voice of the<br />

Consumer’ this is the reason, the company works to bridge<br />

the gap between the stakeholder requirement and a<br />

consumer’s requirement. TECHVED’s scientific User<br />

Centered Design approach helps clients achieve great<br />

results. It is the company’s Out of the Box strategy that lets<br />

their client have an amazing experience while working with<br />

them. All the projects at TECHVED are continuously tested<br />

and validated forits concepts with the consumers at<br />

different stages. Additionally, the company has flexible<br />

working models with the clients where they work on onsite<br />

engagements, long term engagements, retainership, provide<br />

continuous workshop and training for their internal teams,<br />

etc.<br />

Need any UX/UI Solutions? Consult TECHVED!<br />

TECHVED is a UX powerhouse delivering Global UX/UI<br />

Solutions to Fortune 50 companies for all their digital<br />

needs. Its flagship services include Digital Strategy,<br />

Digital Product Innovation, UX/UI Design and Usability<br />

Research Evaluation and Testing, along with other<br />

exceptional services like UX Workshops.<br />

TECHVED has catered to clients’ from various domains<br />

like BFSI, FMCG, Telecom, eCommerce, eLearning for<br />

helping them achieve their business goals. TECHVED<br />

believes that a superior Customer Experience can lead to<br />

making or breaking a product. ‘UX is an integral part of a<br />

product and not just an Add-on as it used to be in the past.’<br />

TECHVED’s cutting edge experience helps clients get<br />

better conversion, loyalty of users and better NPS scores.<br />

Company’s clients get the best in class global services, a<br />

way to evangelize their digital product and stay ahead of<br />

time.<br />

62<br />

| February 2017 |


A powerhouse of knowledge, who runs the<br />

powerhouse of UX<br />

TECHVED was founded a decade ago by Neha Modgil,<br />

Founder and Chief UX Strategist at TECHVED, Today,<br />

TECHVED has evolved into a UX Design powerhouse<br />

with strength of more than 100 people and alliances<br />

across South East Asia.<br />

With a whooping experience of 15+ years in User<br />

Experience Design, Neha has worked with Fortune 50<br />

companies. This has led her towards inventing new and<br />

powerful ways to make consumer’s digital experiences<br />

better. Her approach is often targeted to transform user<br />

and business needs into viable, usable and adorable<br />

product and interface solutions.<br />

A thought leader with a fertile mind, Neha thrives to<br />

enlarge the design domain and spread the word on UX in<br />

India. Understanding the diverse Indian Culture and<br />

accepting the challenges that come along with creating<br />

stunning, usable digital products for the masses has<br />

always taken a top shelf among her other forte.<br />

“<br />

Neha<br />

Great UX<br />

Delivered,<br />

Always!<br />

Modgil<br />

Founder and Chief UX Strategist“<br />

Key Values that help in the elevation<br />

High Quality, Ownership, On Time, and Think Beyondare<br />

the key values that form the crux of their guiding<br />

principle and has elevated the company towards <strong>success</strong>.<br />

To deliver high quality and always sticking to their<br />

commitment has helped them get and maintain client’s<br />

trust on their service. “It is these key values”, says Neha,<br />

“which helped us in a client-friendly approach which has<br />

led to 80% of our clients being a repeat customer.”<br />

‘A future that is brighter than the bright’<br />

<strong>The</strong> future is bright and penetration of UX is only going<br />

to increase in times to come. <strong>The</strong> ever changing<br />

technology dynamics and the technology world with<br />

Artificial Intelligence, Augmented Reality, Machine<br />

Learning and IoT are changing the way humans use<br />

products. Proliferation of such exciting technologies will<br />

show how human emotions would get transitioned and<br />

that is the most exciting thing about the future. “It is<br />

important to say that UX is here to stay. It will continue to<br />

stay, although the medium would change. <strong>The</strong>re would<br />

always be designers designing the interface between the<br />

product and the humans. That’s really the future!”, asserts<br />

Neha.<br />

| February 2017 | 63


<strong>30</strong><br />

<strong>The</strong> <strong>Most</strong> valuable<br />

onsulting<br />

<strong>Companies</strong><br />

Yesweus:<br />

Online Prestige Builders<br />

Multiplying the Joy of Success<br />

In the present Digital Age, the emphasis on marketing<br />

goes beyond just the branding and creating awareness.<br />

It also stresses on customer engagement so that there is<br />

a positive vibe among the customers about the company.<br />

<strong>The</strong> interesting part here is that many companies are doing<br />

digital marketing without a clear strategy and with a<br />

plethora of information at disposal over the digital stream,<br />

consumers are facing too many options and hence too many<br />

decisions which eventually do not convert into a <strong>success</strong>ful<br />

conversion.<br />

Mumbai based Yesweus was founded in 2011 by Vinod<br />

Kadam with the sole purpose of delivering services<br />

according to the requirements of their clients in a way that<br />

it leaves no doubt in the minds of their client’s clients. <strong>The</strong><br />

company looks into different strategies for each client so<br />

that every step taken by Yesweus gives the client an<br />

opportunity to make their brand go global and stay<br />

competitive.<br />

Strategies to Build Online Reputation<br />

Keeping in view of every client’s affordability and comfort<br />

and branding strategy Yesweus has designed a slew of<br />

customizable services that would cater to every taste and<br />

needs. <strong>The</strong>y work in close tandem with their clients and<br />

indulge in a few brainstorming sessions to bring out the best<br />

from their clients via the digital medium.<br />

Search Engine Optimization<br />

Keeping the Google Penalty aspect on the highest priority,<br />

Yesweus strictly follows all the white hat techniques that<br />

are followed during each step of Organic Search, On-Page<br />

SEO, Link Building, Keyword Research/Strategy and<br />

Activity Reports.<br />

App Store Optimization<br />

In App Store Optimization, they use the right keywords that<br />

help in converting visitors into users and get the desired<br />

number of downloads. Yesweus guarantees that the client’s<br />

app ranks at the top in the app store’s search results. <strong>The</strong>y<br />

engage in app title optimization, app keyword optimization,<br />

apps landing page optimization and app screenshot<br />

promotion.<br />

Social Media Optimization<br />

<strong>The</strong>y are the specialist in social media marketing with basic<br />

provisions such as submitting a video in video submission<br />

sites for YouTube and the complex task of building an<br />

interaction with the audience. <strong>The</strong>y ensure quality posts and<br />

updates relating to the brand on all the social networking<br />

sites.<br />

Mobile App Development<br />

With everyone using the Smartphone and an increased<br />

dependence on mobile applications, mobile apps are clearly<br />

the future and are essential for that extra edge over the<br />

competition. <strong>The</strong>y consider factors such as limitation of<br />

screen resolution, different brands and categories of mobile<br />

phones, developing different applications for each platform<br />

and the negative effect of device performance.<br />

Website Development<br />

At Yesweus, they firmly believe in the concept that website<br />

is the aspect that people look at first, and if that is not<br />

interesting, then the website won’t be sturdy. <strong>The</strong>y design<br />

responsive websites that can be accessed the same way on a<br />

mobile phone as on a desktop and even under a slow<br />

internet provision. <strong>The</strong>y expertisein PHP, Java, .NET,<br />

JavaScript and HTML5.<br />

<strong>The</strong> Seed that grew into a Tree called Yesweus<br />

Vinod Kadam, Managing Director and CEO of Yesweus,<br />

began his journey in digital marketing by promoting<br />

himself as an SEO Freelancer on Facebook and Google.<br />

Vinod Kadam understood the significance of the changes<br />

occurring in the field and worked hard to keep up with the<br />

64<br />

| February 2017 |


changing trends.<br />

With 6 years of experience in SEO, Web Designing,<br />

Web Development, SMO and SEM, Yesweus has<br />

already been scaling new heights of <strong>success</strong>. <strong>The</strong><br />

founder contributes his companies’ immense <strong>success</strong> to<br />

each and every member and to all the happy customers<br />

and their word of mouth promotion of Yesweus.<br />

<strong>The</strong> Secret behind their High Customer Retention<br />

In their pursuit to become the best in their field, the<br />

team at Yesweus constantly monitors their own<br />

performance along with that of their rivals. <strong>The</strong>y<br />

constantly learn about the new trends and the strategies<br />

applied everywhere and correspondingly devise it in a<br />

way that remains unique and beneficial for their<br />

clients.<br />

<strong>The</strong>ir forte lies in upgrading the existing strategies and<br />

also stressing on building broken links and discovering<br />

untapped keywords. <strong>The</strong>y have a dedicated set of<br />

content writers who constantly update and upgrade old<br />

blog posts to gain an enhanced amount of traffic.<br />

Collaboration with Yesweus, gives any small or<br />

medium scale company a platform to compete with<br />

large conglomerates by using a highly affordable way<br />

to advertise, managing online reputation, stretching out<br />

to new markets, improving usability and enjoying<br />

traffic to their websites.<br />

“<br />

Vinod Dilip Kadam<br />

“MD & CEO<br />

We are working on<br />

each and every aspect<br />

that is important for<br />

client's <strong>success</strong><br />

Forthcoming Projections to watch out for<br />

From simple backlink building, on-page optimization<br />

and creation of informative and relevant content,<br />

Yesweus has come a long way and is constantly<br />

moving towards a more inclusive strategy. <strong>The</strong>y have<br />

already embarked on a journey towards the future of<br />

the Search Engine Optimization Field by indulging in<br />

Accelerated mobile pages, RankGain, Rich Answers<br />

and Knowledge graph and Integrated Real-time penalty<br />

pillars.<br />

<strong>The</strong>ir future ambitions include stretching their services<br />

towards Pune. <strong>The</strong>y have also worked out a project<br />

where they have planned to expand globally with an<br />

exclusive office in the UK.<br />

<strong>The</strong> Ground on which Yesweus stands upon<br />

Vinod stays concrete over the belief that relationships<br />

need to be cultivated and nurtured over the years<br />

because relationships help the company in surging<br />

ahead. <strong>The</strong> team at Yesweus respects the views of each<br />

and every client and ensures that they are comfortable<br />

while dealing with them. <strong>The</strong>y value their clients’ time<br />

and that is why their responses are always prompt.<br />

<strong>The</strong>y respect each and every input from their clients<br />

and work on them accordingly.<br />

| February 2017 | 65


CXO Standpoint<br />

GIS Boom on the<br />

Planet Earth<br />

“Geographic Information System is the God of all the<br />

technologies right now. One can implement GIS in most of<br />

the fields. It will be right to say that, there is a GIS Boom<br />

on the Planet Earth.”<br />

Latest Trends In GeoSpatial Industry:<br />

by Abhishek Rathod<br />

time high-end motion sensors it is also possible record<br />

smallest movement in Aerodrome or giant multidisciplinary<br />

functioning construction site.<br />

Challenges Faced While Entering In <strong>The</strong> Atmosphere<br />

Of Corporate Sphere:<br />

1. Survey and Mapping: Land surveying for urban and<br />

rural development with the help of the most advanced laser<br />

and satellite collaborated instruments, helps to acquire data<br />

and the same data can be visualized in 3D. Water bodies or<br />

an ocean survey like hydrographic and Bathymetric survey<br />

helps to understand user, underwater world till the depth of<br />

4500m deep sea in 3D; hydrography is also used for pre<br />

and post dredging and Geo-<strong>The</strong>rmal Activities.<br />

2. Urban Management Application: Urban management<br />

application helps to monitor massive urban big data, with<br />

statistical land records and demography. It can also be<br />

customized according to the different country’s<br />

governments urbanization policies and parameters for<br />

accurate and analytic urban agglomeration data output.<br />

3. Location Based Services: Location Intelligence, Site<br />

suitability analysis, Geo-fencing, usage based insurance,<br />

vehicle fleet management and real time product tracking<br />

are few examples of location based services. Location<br />

Based Service is very much important these days, to<br />

rehabilitate a business location in another country or a<br />

market research for setting up a product or services. We can<br />

also monitor the spread of Disease with the help of<br />

Artificial Intelligence.<br />

4. Smart City: A Smart city is never an expensive city, but;<br />

it is a most resourceful city at comparatively affordable<br />

rates. Smart mobility where effective public transport -<br />

improves traffic flow, Smart water where high quality<br />

water supply catering to growth population and smart<br />

planning where expansion of city is pre planned till next<br />

100 years with Machine Learning.<br />

5. Infrastructure Management: Mega Structures can also<br />

be visualized and monitored in 3D and can be managed<br />

with customized parameters and querying filters. With the<br />

help of more advanced GIS automated software and real<br />

1. It is a critical task to maintain cash flow for a startup<br />

consultancy:<br />

For a startup infrastructure cost and overhead expenses<br />

holds the major percentage. Travelling one place to<br />

another to meet clients and vendors, Getting participated in<br />

National/International conferences to understand the<br />

market up gradation, setting up meetings with several<br />

small, medium and high profile industrialists; needs a<br />

heavy and constant cash flow.<br />

2. To run multiple projects with limited cash and to<br />

stick with Pre-planned business project model: A Startup<br />

company breathes on the project out sourced. It is not at all<br />

difficult to get collaborated with some of the genuine<br />

companies by communication development and human<br />

networking. <strong>The</strong> main obstacle is when you invest in<br />

particular project and money inflow is inversely opposite.<br />

But Work input is more important than money, so it is<br />

tricky to run multiple projects with low cash<br />

reimbursement from multiple clients and money<br />

management.<br />

3. All the Governmental GIS projects have tremendous<br />

Earnest Money Deposit (EMD) to bid the Tender: <strong>The</strong><br />

technology we are dealing with is very much expensive as<br />

it is most advanced, effective and well oriented. In every<br />

country, GIS data is majorly produced by country’s own<br />

government. <strong>The</strong>refore, in India any GIS project’s tender<br />

EMD (Earnest Money Deposit) amount is extremely high<br />

as per the project requirement with the locking period of<br />

the EMD amount. All Government sectors has pre-defined<br />

eligibility for minimum work experience to bid for the<br />

tender, but there is no chance for any fresh company to<br />

participate for the tender because the tender parameters are<br />

already sequenced in an order to win by the big GIS<br />

Players. So, now how the fresh, new and very high<br />

technical skill manpower startup company will grow in<br />

India, is the big Question.<br />

66<br />

| February 2017 |


Abhishek Rathod<br />

Co-founder<br />

Arianrhod GeoSpatial Solutions<br />

About the Author<br />

Abhishek Rathod is a Co-founder of Arianrhod GeoSpatial Solutions Private Limited, based in Pune city,<br />

India. He believes in first, the human network and then the technologic network. He is a Geographer and<br />

Startup Entrepreneur. Arianrhod GeoSpatial Solutions, is a Geographical Information System (GIS) and<br />

Remote Sensing services and consultancy firm. Where water and land surveying, 3D mapping for smart<br />

cities, Development of the urban and rural infrastructure, Climatology, Location Based Services, detail<br />

Environment and health research is carried out with the use of GIS software using drones, Total Stations,<br />

Differential Global Positioning Systems and High Resolution Satellite Aerial Data.<br />

| February 2017 | 67

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