Why you should focus on iOS Localization

<strong>Why</strong> You Should Focus On iOS Localization
Think about it this way. If <strong>you</strong>r app requires a fee to download or an ongoing subscription
payment, studies have proven that ​iOS users have greater purchasing power in general. There
may be more Android mobile devices globally, but Apple users are very loyal and more willing
to spend money on <strong>you</strong>r services.
IOS Apps Earn More Revenue
You only have to glance at the Android and iOS revenue models to know which one belongs to
Google and which is Apple’s. In the Android platform, there is a much greater percentage of
apps that are supported by advertising. In contrast, it’s much more common for users to pay for
apps on iOS. There have been abundant studies proving that ​iOS apps earn more revenue​. So, if
<strong>you</strong>’re looking for greater localization ROI, <strong>focus</strong>ing on iOS is <strong>you</strong>r best bet.
Entering The Chinese Market Is Less Complicated
Don’t just look at the numbers before <strong>you</strong> make <strong>you</strong>r ​app localization decision – make sure <strong>you</strong>
understand what they mean to <strong>you</strong>. Last year, for example, less than 25% of all Chinese people
who owned a smartphone had an iOS based operating system. But that 25% was made up of a
loyal fan base, giving Apple a consistent audience. In 2016, in fact, China became Apple’s
number one market, outdoing the US by 15% in sales.
On top of that, entering the Chinese app market through the Apple App Store is much easier
than taking the Android route. How so? Because the rules for App Store Optimization are the
same all over the world and there is only one app store to localize <strong>you</strong>r product for.
Android localization, in contrast, can be extremely difficult in this country. With Google’s
infamous troubles within the Chinese market, the absence of Google Play translates into a
fragmented market. There are currently over 200 different app stores in China. And each one
has its own rules and regulations. If <strong>you</strong>’re planning to be successful in this part of the world,
<strong>you</strong>’ll be glad <strong>you</strong> <strong>focus</strong>ed on iOS localization.
Just imagine having to strike up a new relationship each time <strong>you</strong> want to launch with a
different app store! Going through stringent QA processes and negotiating rates with each
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