Why you should focus on iOS Localization

<strong>Why</strong> You Should Focus On iOS Localization
When <strong>you</strong> start <strong>you</strong>r app localization project, it can be hard to know where to begin. Stop
stalling and start with iOS. This article explains why.
If <strong>you</strong>’ve made a resolution list for <strong>you</strong>r business this year, localization <strong>should</strong> be on it. More
specifically, ​mobile app localization​. <strong>Why</strong>? Because the app market is experiencing explosive
growth. The number of mobile subscribers globally is close to ​4.77 billion in 2017 — and they’re
becoming more demanding. With millions of apps available, users won’t bother downloading
<strong>you</strong>r English app if there’s a local version available. Android localization or iOS localization
have become essential.
Faced with so many different choices, mobile users are no longer held hostage to the few apps
that came with their operating system. They don’t need to book a regular flight, stay in a
standard hotel, or call a taxi to take them to the airport. There’s an app that pretty much covers
everything and customizes the experience for them.
According to KPCB mobile technology trends, we’re now way beyond the tipping point of
internet usage. That means that people spend ​more time on their mobile devices than their
desktops. Significantly more, in fact, at 51% and 42% respectively.
Add to that statistic that ​90% of that surfing time is spent within apps, and it’s pretty clear.
Apps are shaping the future, and it’s a worldwide tendency. The majority of anyone old enough
to hold a mobile device has one in their hands. But how do <strong>you</strong> make <strong>you</strong>r app popular around
the world in different markets with varying tastes?
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