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Why you should focus on iOS Localization

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<str<strong>on</strong>g>Why</str<strong>on</strong>g> You Should Focus On <strong>iOS</strong> Localizati<strong>on</strong><br />

Mobile App Localizati<strong>on</strong> Is Essential<br />

Recent ​data shows that there are currently 2.2 milli<strong>on</strong> apps available for <strong>iOS</strong> operating systems<br />

and the number is even higher for Android. But remember, not all apps are created equal.<br />

If <str<strong>on</strong>g>you</str<strong>on</strong>g> have a successful app in <str<strong>on</strong>g>you</str<strong>on</strong>g>r home market, <str<strong>on</strong>g>you</str<strong>on</strong>g>’ll already know about the importance of<br />

user experience. You’ll know how to select <str<strong>on</strong>g>you</str<strong>on</strong>g>r ic<strong>on</strong>, interfaces, colors, popup messages and<br />

payment platform. And then optimize <str<strong>on</strong>g>you</str<strong>on</strong>g>r titles and descripti<strong>on</strong>s for the app store with<br />

strategic ASO​.<br />

And if <str<strong>on</strong>g>you</str<strong>on</strong>g> want <str<strong>on</strong>g>you</str<strong>on</strong>g>r app to be a global success, <str<strong>on</strong>g>you</str<strong>on</strong>g>’re going to have to localize it for different<br />

audiences worldwide. Which means <str<strong>on</strong>g>you</str<strong>on</strong>g>’ll need to study the market <str<strong>on</strong>g>you</str<strong>on</strong>g> want to launch in and<br />

phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp

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