06.04.2017 Views

Why you should focus on iOS Localization

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

<str<strong>on</strong>g>Why</str<strong>on</strong>g> You Should Focus On <strong>iOS</strong> Localizati<strong>on</strong><br />

<str<strong>on</strong>g>Why</str<strong>on</strong>g> IOS Localizati<strong>on</strong>?<br />

Now let’s get down to the nitty-gritty. If <str<strong>on</strong>g>you</str<strong>on</strong>g>’re ready to start the app localizati<strong>on</strong> process, how<br />

do <str<strong>on</strong>g>you</str<strong>on</strong>g> decide whether to localize for Android or <strong>iOS</strong>? <str<strong>on</strong>g>Why</str<strong>on</strong>g> <str<strong>on</strong>g>should</str<strong>on</strong>g> <str<strong>on</strong>g>focus</str<strong>on</strong>g> <strong>on</strong> <strong>iOS</strong> localizati<strong>on</strong>? In<br />

an ideal world, <str<strong>on</strong>g>you</str<strong>on</strong>g>’ll carry out <str<strong>on</strong>g>you</str<strong>on</strong>g>r mobile app localizati<strong>on</strong> for both platforms. You’ll ​share<br />

data between <strong>iOS</strong> and Android​ and corner the market of smartph<strong>on</strong>e users globally.<br />

But since we d<strong>on</strong>’t live in an ideal world, <str<strong>on</strong>g>you</str<strong>on</strong>g> may find <str<strong>on</strong>g>you</str<strong>on</strong>g>rself faced with a little stumbling<br />

block called a budget. Sometimes <str<strong>on</strong>g>you</str<strong>on</strong>g>’ll have a team of developers who prefer <strong>iOS</strong> to Android.<br />

Maybe <str<strong>on</strong>g>you</str<strong>on</strong>g> have a pers<strong>on</strong>al preference for it, or <str<strong>on</strong>g>you</str<strong>on</strong>g>r research tells <str<strong>on</strong>g>you</str<strong>on</strong>g> that more of <str<strong>on</strong>g>you</str<strong>on</strong>g>r<br />

customer base uses <strong>iOS</strong> devices. Whatever the situati<strong>on</strong>, there are several good arguments for<br />

<str<strong>on</strong>g>focus</str<strong>on</strong>g>ing <strong>on</strong> <strong>iOS</strong> localizati<strong>on</strong>. Let’s check them out…<br />

IOS Localizati<strong>on</strong> Is Easier<br />

If <str<strong>on</strong>g>you</str<strong>on</strong>g>’re <strong>on</strong> a budget or time crunch, <strong>iOS</strong> localizati<strong>on</strong> is a lot easier. OK, so it’s always wise to<br />

prepare <str<strong>on</strong>g>you</str<strong>on</strong>g>r app for localizati<strong>on</strong> for both platforms​ from the start, to avoid unnecessary<br />

hassles later <strong>on</strong>. If <str<strong>on</strong>g>you</str<strong>on</strong>g> create <str<strong>on</strong>g>you</str<strong>on</strong>g>r strings <strong>on</strong>ly for <str<strong>on</strong>g>you</str<strong>on</strong>g>r <strong>iOS</strong> app, all <str<strong>on</strong>g>you</str<strong>on</strong>g>r careful preparati<strong>on</strong> will<br />

be useless later <strong>on</strong>, when <str<strong>on</strong>g>you</str<strong>on</strong>g> want to use the files for Android. So, localize for <strong>iOS</strong>, but d<strong>on</strong>’t<br />

close the door <strong>on</strong> Android.<br />

But, Apple’s latest update, <strong>iOS</strong> 10, was practically designed with localizati<strong>on</strong> in mind. With at<br />

least five massive updates that make localizing for <strong>iOS</strong> even easier:<br />

1 Keyboard is multilingual<br />

This is awesome news for developers and users alike, as <strong>iOS</strong> 10 lets <str<strong>on</strong>g>you</str<strong>on</strong>g> use a multilingual<br />

keyboard. Instead of having to change languages using the globe ic<strong>on</strong>, <str<strong>on</strong>g>you</str<strong>on</strong>g> can type straight<br />

into the keyboard in any of the languages <str<strong>on</strong>g>you</str<strong>on</strong>g> selected in <str<strong>on</strong>g>you</str<strong>on</strong>g>r settings. You will automatically<br />

get the relevant autocorrect functi<strong>on</strong> for the language <str<strong>on</strong>g>you</str<strong>on</strong>g> type in. Pretty neat, hey?<br />

phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!