Why you should focus on iOS Localization

<strong>Why</strong> You Should Focus On iOS Localization
ask <strong>you</strong>rself a few questions. How big is the potential demand? What are consumer purchasing
preferences like? What language do they speak and what currency do they use? Does their
geographic region affect buying behavior? Is their culture similar to <strong>you</strong>rs? Do they have
different legislation? Ideals and beliefs?
The ​Common Sense Advisory found that 75% of foreign language speakers prefer to buy
products online and in apps in their own language. So, if <strong>you</strong>r idea is to roll out <strong>you</strong>r mobile app
across the world in English, let me stop <strong>you</strong> in <strong>you</strong>r tracks. Not only will it not be the raging hit
<strong>you</strong>’re hoping for, but it will also not get seen in the App Store. <strong>Why</strong>? Because even if <strong>you</strong> make
the (incorrect) sweeping assumption that most of the world speaks English, they won’t be
searching for an app in English.
Local Language For Local People
Let me explain. If a French lady wants to lose weight, she’ll be searching for weight loss apps in
French, not English. If a Russian man wants to buy a hat, he won’t search the same way as <strong>you</strong>r
home market users. Optimizing <strong>you</strong>r texts for app stores is all part of the app localization
process. It’s essential if <strong>you</strong> want to get seen.
But before <strong>you</strong> think <strong>you</strong> can get away with merely optimizing <strong>you</strong>r app description and meta
data – think again. If <strong>you</strong>r app fails to meet expectations, it will be deleted faster than it was
downloaded. ​90% of apps​, in fact, are deleted within 30 days of download. And only 16% of
consumers will try an app again — which means <strong>you</strong> never get a second chance to create a first
impression. (Well, not much of one.)
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