IFTM Daily - Day 1
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NEWS 7<br />
ADVERTORIAL<br />
NEW<br />
MARKETS<br />
IN EUROPE<br />
FOR AIR<br />
FRANCE<br />
© Air France -KLM<br />
Air France has deployed its global network<br />
in the conquest of new markets, particularly<br />
in Europe where the agility of the group has<br />
been demonstrated.<br />
Since this summer, on their<br />
medium-haul network,<br />
Air France-KLM has<br />
inaugurated 13 new routes,<br />
thus capturing many relays<br />
for European growth and<br />
demonstrating the agility<br />
of their European network:<br />
Dresden (Germany),<br />
Genoa (Italy), Inverness<br />
(Scotland), Southampton<br />
(England), Alicante, Ibiza<br />
and Valencia (Spain)<br />
by KLM departing from<br />
Amsterdam Schiphol and<br />
Glasgow (Scotland),<br />
Oran (Algeria), Cracow<br />
(Poland), Biarritz, Ajaccio<br />
and Calvi (France) by Air<br />
France with departure from<br />
Paris-Charles de Gaulle.<br />
Air France has also opened<br />
a new daily service to<br />
Amsterdam from Rennes.<br />
MORE COMFORT<br />
AND FLEXIBILITY ON AIR<br />
FRANCE EUROPE FLIGHTS<br />
Easier passage through<br />
the airport, a new cabin<br />
equipped with new leather<br />
coated seats aboard, new<br />
gourmet touches, more<br />
flexibility for business<br />
travel; Air France intends<br />
to win the medium-haul<br />
battle by proposing the<br />
best offering on the market.<br />
The company continues its<br />
up-market dynamics on<br />
its medium-haul network<br />
flying onto or out of Paris-<br />
Charles de Gaulle, with an<br />
investment of €50m.<br />
A NEW SEAT<br />
FOR GREATER COMFORT<br />
Since April 2015, Air France<br />
has introduced a fully<br />
revised seat for travellers on<br />
board 24 Airbus A319 and<br />
25 Airbus A320 aircraft.<br />
Dressed in veritable high<br />
quality leather in all cabins,<br />
it offers optimal travel<br />
comfort, ideal for work, rest<br />
or refreshment before arrival<br />
at one’s destination.<br />
» HALL 7.2 / STAND K098<br />
Lost in the USA<br />
Delphine Givord & Jean-Philippe Cavaillez,<br />
journalists, bloggers and founders of<br />
www.lostintheusa.fr talk to <strong>IFTM</strong> <strong>Daily</strong> about<br />
their favourite destination<br />
Delphine Givord & Jean-Philippe<br />
Cavaillez have both been<br />
journalists for a local newspaper<br />
in France since early 2000. They<br />
love to travel, and as a logical<br />
consequence, opened their first<br />
blog in 2012: “A La Fin De La Route”.<br />
We asked them how it grew from<br />
there…<br />
Gradually, it took a lot of space in our lives.<br />
And as we gained readers, we wanted to start<br />
a new project about our favourite destination,<br />
the USA. So we took one year to create “Lost<br />
In The USA”, a road-trip planner for Frenchspeaking<br />
people.<br />
What are you seeing as being the most<br />
interesting new developments in terms<br />
of hotel and transport infrastructure in the<br />
USA?<br />
Undoubtedly, it’s the emergence of unusual<br />
lodgings. Road trippers are not only looking<br />
for a bed, but for an experience: a hogan<br />
near Monument Valley, an airstream in the<br />
Texas desert, an original B&B like The Dog<br />
Bark Park Inn… Bunkhouse, an Austin<br />
company, or McMenamins in Portland, offer<br />
real experiences. Cabins and camping are<br />
growing fast too, focusing on quality, like the<br />
website Hipcamp.<br />
When it comes to transportation, road trips<br />
with traditional car are still popular, but we<br />
see that the demand for camper vans is<br />
increasing.<br />
What are your three tips for TOs or TAs<br />
looking for new ideas there (trending cities,<br />
festivals, resorts, etc)?<br />
Look beyond the Southwest, which is<br />
overcrowded. Oregon, Texas, New Mexico,<br />
Pacific Northwest, Old South are destinations<br />
that are emerging or reappearing.<br />
Organize trips around filming locations, or<br />
music: Walking Dead (Georgia), Breaking<br />
Bad (New Mexico), Forrest Gump (South)<br />
and the musical effervescence of the South.<br />
Offer varied experiences. Not only see<br />
things and landscapes, but live with them.<br />
Add experiences to a road trip: a concert at<br />
Red Rocks, a festival (Coachella, Burning<br />
Man, CMA, South By Southwest, and so<br />
on), making an original trek. Nevertheless,<br />
customisation is the key.<br />
How do you see the future of bloggers /<br />
influencers?<br />
Sunny. In terms of inspiration, influencers<br />
who have expertise already play an important<br />
part, because they embody the experience<br />
and share it. And they are prescribers and<br />
advisors - less visible, but very important<br />
<strong>IFTM</strong> <strong>Daily</strong> • Tuesday 20 th September 2016