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IFTM Daily - Day 1

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NEWS 7<br />

ADVERTORIAL<br />

NEW<br />

MARKETS<br />

IN EUROPE<br />

FOR AIR<br />

FRANCE<br />

© Air France -KLM<br />

Air France has deployed its global network<br />

in the conquest of new markets, particularly<br />

in Europe where the agility of the group has<br />

been demonstrated.<br />

Since this summer, on their<br />

medium-haul network,<br />

Air France-KLM has<br />

inaugurated 13 new routes,<br />

thus capturing many relays<br />

for European growth and<br />

demonstrating the agility<br />

of their European network:<br />

Dresden (Germany),<br />

Genoa (Italy), Inverness<br />

(Scotland), Southampton<br />

(England), Alicante, Ibiza<br />

and Valencia (Spain)<br />

by KLM departing from<br />

Amsterdam Schiphol and<br />

Glasgow (Scotland),<br />

Oran (Algeria), Cracow<br />

(Poland), Biarritz, Ajaccio<br />

and Calvi (France) by Air<br />

France with departure from<br />

Paris-Charles de Gaulle.<br />

Air France has also opened<br />

a new daily service to<br />

Amsterdam from Rennes.<br />

MORE COMFORT<br />

AND FLEXIBILITY ON AIR<br />

FRANCE EUROPE FLIGHTS<br />

Easier passage through<br />

the airport, a new cabin<br />

equipped with new leather<br />

coated seats aboard, new<br />

gourmet touches, more<br />

flexibility for business<br />

travel; Air France intends<br />

to win the medium-haul<br />

battle by proposing the<br />

best offering on the market.<br />

The company continues its<br />

up-market dynamics on<br />

its medium-haul network<br />

flying onto or out of Paris-<br />

Charles de Gaulle, with an<br />

investment of €50m.<br />

A NEW SEAT<br />

FOR GREATER COMFORT<br />

Since April 2015, Air France<br />

has introduced a fully<br />

revised seat for travellers on<br />

board 24 Airbus A319 and<br />

25 Airbus A320 aircraft.<br />

Dressed in veritable high<br />

quality leather in all cabins,<br />

it offers optimal travel<br />

comfort, ideal for work, rest<br />

or refreshment before arrival<br />

at one’s destination.<br />

» HALL 7.2 / STAND K098<br />

Lost in the USA<br />

Delphine Givord & Jean-Philippe Cavaillez,<br />

journalists, bloggers and founders of<br />

www.lostintheusa.fr talk to <strong>IFTM</strong> <strong>Daily</strong> about<br />

their favourite destination<br />

Delphine Givord & Jean-Philippe<br />

Cavaillez have both been<br />

journalists for a local newspaper<br />

in France since early 2000. They<br />

love to travel, and as a logical<br />

consequence, opened their first<br />

blog in 2012: “A La Fin De La Route”.<br />

We asked them how it grew from<br />

there…<br />

Gradually, it took a lot of space in our lives.<br />

And as we gained readers, we wanted to start<br />

a new project about our favourite destination,<br />

the USA. So we took one year to create “Lost<br />

In The USA”, a road-trip planner for Frenchspeaking<br />

people.<br />

What are you seeing as being the most<br />

interesting new developments in terms<br />

of hotel and transport infrastructure in the<br />

USA?<br />

Undoubtedly, it’s the emergence of unusual<br />

lodgings. Road trippers are not only looking<br />

for a bed, but for an experience: a hogan<br />

near Monument Valley, an airstream in the<br />

Texas desert, an original B&B like The Dog<br />

Bark Park Inn… Bunkhouse, an Austin<br />

company, or McMenamins in Portland, offer<br />

real experiences. Cabins and camping are<br />

growing fast too, focusing on quality, like the<br />

website Hipcamp.<br />

When it comes to transportation, road trips<br />

with traditional car are still popular, but we<br />

see that the demand for camper vans is<br />

increasing.<br />

What are your three tips for TOs or TAs<br />

looking for new ideas there (trending cities,<br />

festivals, resorts, etc)?<br />

Look beyond the Southwest, which is<br />

overcrowded. Oregon, Texas, New Mexico,<br />

Pacific Northwest, Old South are destinations<br />

that are emerging or reappearing.<br />

Organize trips around filming locations, or<br />

music: Walking Dead (Georgia), Breaking<br />

Bad (New Mexico), Forrest Gump (South)<br />

and the musical effervescence of the South.<br />

Offer varied experiences. Not only see<br />

things and landscapes, but live with them.<br />

Add experiences to a road trip: a concert at<br />

Red Rocks, a festival (Coachella, Burning<br />

Man, CMA, South By Southwest, and so<br />

on), making an original trek. Nevertheless,<br />

customisation is the key.<br />

How do you see the future of bloggers /<br />

influencers?<br />

Sunny. In terms of inspiration, influencers<br />

who have expertise already play an important<br />

part, because they embody the experience<br />

and share it. And they are prescribers and<br />

advisors - less visible, but very important<br />

<strong>IFTM</strong> <strong>Daily</strong> • Tuesday 20 th September 2016

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