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Vinexpo Daily - Day 2

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DAY 2<br />

MONDAY<br />

15 JUNE 2015<br />

HALL 1<br />

STAND CD22<br />

HALL 1<br />

STAND CD22<br />

EXCLUSIVE INTERVIEW<br />

Carolyn Wente<br />

Chief Executive Officer, Wente Family Estates<br />

WE ATTRIBUTE SOME OF THE<br />

SUCCESS FOR OUR INTERNATIONAL<br />

BRAND RECOGNITION TO THOSE<br />

EARLY YEARS AT VINEXPO<br />

Read page 9<br />

SPECIAL FEATURE<br />

SPIRITS<br />

& FORTIFIED WINES<br />

TRIBUTE<br />

TO INNOVATION<br />

AND ORIGINALITY<br />

Read page 11<br />

FRENCH PROVINCE:<br />

PROVENCE & CORSE<br />

Read page 13<br />

WHERE TO GO IN BORDEAUX<br />

ANGÈLE BAILLARDRAN GIVES HER TIPS<br />

– AND A FEW FAVOURITE HAUNTS<br />

Read page 15


EDITOR<br />

NEWS<br />

Richard<br />

Barnes<br />

Editor-in-chief<br />

President Hollande is First Head<br />

of State to Open <strong>Vinexpo</strong><br />

President promises new measures to support<br />

“showcase” wine industry<br />

Marketing Innovation<br />

is Key to Being Seen<br />

You know what they say: “You can’t judge a<br />

book, by its cover”, and the same goes for wine<br />

and spirits, right? Well not quite, as while the<br />

packaging and the marketing that goes along with<br />

it can’t make a bad product good, it is increasingly<br />

essential in today’s world of differentiation to come<br />

up with clever ideas to get one’s message across.<br />

A perfect example is that of Wente Family Estates<br />

in California (see our interview in this edition with<br />

Carolyn Wente, Chief Executive Officer and Fourth<br />

Generation Winegrower). Years ago already the<br />

Wente family realised that having an excellent<br />

product was not enough, and went about looking<br />

at ways of developing ideas and activities around<br />

their property in order to create a “buzz”. And it<br />

works wonders.<br />

The same goes for innovation in packaging, and<br />

the “story” that is conveyed by this. At this year’s<br />

<strong>Vinexpo</strong>, Odevie is launching a new concept<br />

in Gin – not only aiming for excellence with the<br />

blend of flavours in the drink itself, but at the same<br />

time in a beautifully designed bottle, relating the<br />

philosophy of what’s inside (read page 11).<br />

© csfotimages<br />

French President François Hollande<br />

yesterday became the first head of<br />

state to officially open what is the<br />

18 th <strong>Vinexpo</strong> trade exhibition.<br />

He marked the historic occasion<br />

by announcing strong support for<br />

the French wine industry. Hollande<br />

promised new measures would be<br />

introduced to help support what<br />

is France’s second biggest export<br />

market.<br />

In a wide ranging talk to show<br />

exhibitors and visitors at the<br />

Palais des Congres de Bordeaux,<br />

Hollande said: “Bordeaux is not<br />

only a capital of a region, it is a<br />

showcase for France, the world<br />

capital of wines and spirits.” He<br />

added: “We must support its<br />

growth and its place in the world.”<br />

He then went on a near two-hour<br />

tour of the show’s exhibitors talking<br />

to producers and visitors on the<br />

opening morning on the show.<br />

Guillaume Deglise, Chief<br />

Executive of <strong>Vinexpo</strong>, said it<br />

was a “great honour” to have<br />

the president show his personal<br />

support to <strong>Vinexpo</strong> and the overall<br />

wine industry by opening the<br />

show.<br />

Sommelier Ludivine Castillo, Eric<br />

Riewer - presenter and chef Beatriz<br />

Gonzalez, Neva Cuisine, Paris,<br />

France (l. to r.)<br />

Top Chefs and<br />

Sommeliers Go<br />

Into Action<br />

Live food and wine matching<br />

with Gault & Millau<br />

Throughout <strong>Vinexpo</strong> you can experience<br />

how leading chefs and sommeliers work<br />

together in a series of live food and<br />

wine demonstrations hosted by France’s<br />

prominent restaurant and gourmet guide,<br />

Gault & Millau.<br />

The concept of the L’Atelier Food & Wine<br />

facility, located at the top of Hall 1, is to<br />

show how chefs and sommeliers work with<br />

flavours and aromas to create food and<br />

wine pairings. It is part of <strong>Vinexpo</strong>’s overall<br />

ambition at this year’s show to highlight the<br />

importance of cuisine and food relating to<br />

wine which is reflected in the wide choice<br />

of restaurants and eating outlets across the<br />

exhibition. The majority of which exhibitors<br />

can bring their own wine along to enjoy<br />

without paying corkage.<br />

We are also seeing some clever and beautiful<br />

designs when in comes to wine bottles (some of<br />

which you will also see in this edition). It’s all part<br />

of capturing the imagination of the public, creating<br />

a pull effect, and making it a true pleasure for<br />

retailers to sell product.<br />

There’s no doubt that one of the major keys to<br />

success is not just having a great product, but<br />

having a great marketing plan to go with it, and<br />

<strong>Vinexpo</strong> 2015 is THE place to be inspired.<br />

VINEXPO DAILY is a CLEVERDIS Publication. 65 avenue Jules Cantini - Tour Méditerranée<br />

13006 Marseille, France - Tel: + 33 442 77 46 00 - Fax: + 33 442 77 46 01<br />

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info@cleverdis.com - www.cleverdis.com<br />

Publisher: Gérard Lefebvre - Managing Director: Jean-François Pieri - Publishing Director: Jean-Guy Bienfait - Editor-in-Chief: Richard Barnes<br />

- Editorial Coordination: Monia Tazamoucht - Editorial team: Richard Siddle, with the participation of Bettina Badon, Mohamed Chauiyakh,<br />

Hanène Reguig - Art Director: Hélène Beunat - Webmaster: Benjamin Ras. >>>> To contact them : first name.last name@vinexpodaily.com<br />

Cover: © csfotoimages © CLEVERDIS 2015 - Registration of Copyright June 2015 - Printing: Korus Imprimerie, Eysines, France<br />

Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used<br />

for professional or commercial ends. While all efforts have been made as to accuracy and pertinence of content and data contained in this publication, CLEVERDIS may in no case be held responsible for the consequences, whatever<br />

their nature may be, that may result from the interpretation of this data or content, or any eventual errors therein.<br />

Any reproduction of the content of this publication, even partial, by any means whatsoever, is strictly prohibited without the prior autorisation of the publisher. Any copy, whether by photography, photography film, magnetic tape, disc<br />

or other means constitutes a forgery, liable to punishment under French law according to the legislation of 11 th March 1957 covering copyright. All brands cited in this publication are registered trade marks and/or belong to companies<br />

which are their respective proprietors. The publishers and editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own, and are included<br />

with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs and other documents supplied by those included in this publication imply the acceptance by their authors of their<br />

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vinexpodaily.com<br />

VINEXPO DAILY / DAY 2 / MONDAY 15 TH JUNE 2015 3


<strong>Vinexpo</strong> Bordeaux 2015<br />

HALL PLAN<br />

Hall 1 / Stand BD-280<br />

Hall 1 / Stand A-289<br />

Hall 3 / Stand V-348<br />

Hall 3 / Stand VW-332<br />

Hall 1 / Stand AB-62<br />

Hall 1 / Stand A-339<br />

Hall 3 / Stand VW-339


NEWS<br />

<strong>Vinexpo</strong> Bordeaux 2015<br />

PROGRAMME<br />

MONDAY 15 TH JUNE<br />

L’Atelier Food & Wine<br />

by Gault & Millau<br />

Organised by <strong>Vinexpo</strong> (registration required)<br />

Location: L’Atelier Food & Wine, Hall 1<br />

11:00 am – 11:45 am.<br />

Chef: Filip Claeys - Sommelier: Grégory Van<br />

Acker, De Jonkman, Bruges, Belgium<br />

12:30 am - 1:15 pm.<br />

Chef: Virginie Basselot - Sommelier: Micaël<br />

Morais, Saint James Paris, Paris, France<br />

2:30 pm - 3:15 pm.<br />

The Best Young Sommelier of France 2015 elected on June<br />

15 th at <strong>Vinexpo</strong> with Chef Nicolas Magie and Sommelier<br />

Richard Bernard, Le Saint James, Bouilac, France<br />

4:00 pm – 4:45 pm.<br />

Chef: Jean-Luc Rocha - Sommelier: Charles<br />

Thuillier, Château Cordeillan-Bages, Pauillac, France<br />

Conferences<br />

61 st Congress of National Wine Brokers’<br />

Federation (by invitation) Organised by National<br />

federation of French wines and spirits brokers<br />

9:00 am - 1:00 pm.<br />

Location: Amphi C, Convention Centre<br />

International ranking of the best e-commerce<br />

wine websites: the results of the e-Performance<br />

Barometer 2015 5 th Edition (free entrance)<br />

Organised by Kedge BS<br />

10:30 am - 12:30 am.<br />

Location: Amphi B, Convention Centre<br />

USA: How to identify new business opportunities<br />

by mining social media data (by invitation)<br />

Organised by Sopexa<br />

11:00 am - 12:00 am. Location: Bay view room 1<br />

The new French wine group<br />

2:30 pm - 5:00 pm.<br />

Location: Meeting room 1, Convention Centre<br />

Tasting<br />

Great Burgundy wines : Albert Bichot’s iconic<br />

climates (by invitation). Organised by Albert Bichot<br />

9:30 am - 11:00 am. Tasting Lab 1, Hall 2<br />

BIWA : The top italian wines (by invitation)<br />

Organised by Vinalys<br />

9:30 am - 11:00 am. Location: Tasting Lab 2, Hall 2<br />

Wine and Myth: The myth of Dyonisius (free<br />

entrance). Organised by ICE<br />

9:30 am - 10:30 am. Location: Tasting Lab 5, Hall 2<br />

Final of the Duval-Leroy “Best Young Sommelier<br />

of France” Trophy (free entrance). Other<br />

9:30 am - 1:00 pm.<br />

Location: Amphi A, Convention Centre<br />

Tasting : Expression Bio (free entrance)<br />

Organised by Syndicat des Vigneron bio<br />

d’Aquitaine<br />

10:00 am - 6:30 pm.<br />

Location: Espace Pluriel, Convention Centre<br />

Union des Grands Crus de Bordeaux, 2014<br />

vintage presentation (free entrance). Organised<br />

by Union des Grands Crus de Bordeaux<br />

10:00 am - 5:00 pm. Location: Tasting Lounge 3, Hall 3<br />

Two Iconic Cuvées of Champagne Lanson<br />

10:30 am - 11:30 am. Location: Stand A-149, Hall 1<br />

Médoc - Haut Médoc - Listrac - 2012 vintage<br />

(free entrance).<br />

Organised by Conseil des vins du Médoc<br />

11:00 am - 5:00 pm. Location: Tasting Lounge 1, Hall 2<br />

Tasting of the Brussels Concours Mondial award -<br />

winning wines (by invitation). Organised by Vinopres<br />

11:00 am - 5:00 pm. Location: Tasting Lounge 2, Hall 2<br />

Cava Freixenet with “Jamon Iberico” tasting (free<br />

entrance). Organised by Yvon Mau<br />

11:00 am - 1:00 pm. Location: Stand BC 210<br />

Le Pan Oregon Pinot Noir Masterclass by Doug<br />

Frost MS MW (free entrance).Organised by Le<br />

Pan Media Media Communication Limited<br />

11:00 am - 12:00 am.<br />

Location: Stand AB 329, Hall 1<br />

Wine in Paintings and Mosaics: The culture of<br />

wine in the roman mosaics (free entrance)<br />

Organised by ICE<br />

11:30 am - 12:30 am. Location: Tasting Lab 5, Hall 2<br />

Port and Chocolate: Delightful Duets! (free<br />

entrance) Organised by Instituto dos Vinhos do<br />

Douro e do Porto<br />

11:30 am - 12:30 am. Location: Stand DE73 / E 78<br />

Georgian Wine - ancient and modern<br />

Organised by National Wine Agency Georgia<br />

12:30 am - 2:00 pm. Location: Tasting Lab 3, Hall 2<br />

Sogevinus : The antiquary of Port wines (by invitation).<br />

Organised by Sogevinus Fine Wines SA<br />

12:30 am - 2:00 pm. Location: Tasting Lab 2, Hall 2<br />

Chinese wine awards (free entrance).<br />

Organised by RVF France/ RVF China<br />

12:30 am - 2:00 pm. Location: Tasting Lab 4, Hall 2<br />

vinexpodaily.com<br />

VINEXPO DAILY / DAY 2 / MONDAY 15 TH JUNE 2015 5


6 VINEXPO DAILY / DAY 2 / MONDAY 15 TH JUNE 2015


NEWS<br />

From California to Patagonia : Best<br />

Sommelier of the Americas 2015<br />

(free entrance). Organised by<br />

<strong>Vinexpo</strong><br />

12:30 am - 2:00 pm.<br />

Location: Tasting Lab 1, Hall 2<br />

The art of vineyard in the rural<br />

landscape: The vineyard: Identity of<br />

territory (free entrance). Organised<br />

by ICE<br />

2:00 pm - 3:00 pm.<br />

Location: Tasting Lab 5, Hall 2<br />

Wine Spectator and <strong>Vinexpo</strong> present<br />

a unique wine tasting: Global<br />

connections fine wines from US and<br />

beyond (by invitation)<br />

3:00 pm - 5:00 pm.<br />

Location: Forum, Hall 3<br />

Two Iconic Cuvées of Champagne<br />

Lanson<br />

3:00 pm - 4:00 pm.<br />

Location: Stand A-149, Hall 1<br />

Tasting of 6 premium Japanese sakes<br />

(free entrance)<br />

Organised by Miyasaka Brewing Co<br />

3:30 pm - 5:00 pm.<br />

Location: Tasting Lab 1, Hall 2<br />

Alsace Grands Crus – An expression<br />

of exceptional terroir (by invitation).<br />

Organised by CIVA<br />

3:30 pm - 5:00 pm.<br />

Location: Tasting Lab 3, Hall 2<br />

Bolgheri: Assertion of a terroir (by<br />

invitation). Organised by Vinalys<br />

3:30 pm - 5:00 pm.<br />

Location: Tasting Lab 2, Hall 2<br />

Awarding of the Crus Bourgeois du<br />

Médoc Cup (free entrance)<br />

Organised by Association de Promotion<br />

des Crus Bourgeois du Médoc<br />

3:30 pm - 5:00 pm.<br />

Location: Tasting Lab 4, Hall 2<br />

The regional wine heritage: The cult<br />

of oenological diversity in Calabria<br />

(free entrance) Organised by ICE<br />

4:00 pm - 5:00 pm.<br />

Location: Tasting Lab 5<br />

Dégustation Les inclassables :<br />

25 Bordeaux grande classe sans<br />

classement (registration required).<br />

Organised by Terres de Vin<br />

6:00 pm - 9:30 pm.<br />

Location: Terrasse BPCA, 10 quai des<br />

Queyries, Bordeaux<br />

Evening events<br />

The Blend - <strong>Vinexpo</strong> official party<br />

(ticket purchase, entrances B & K)<br />

10:00 pm - 2:00 am.<br />

Location: Hangar 14<br />

Others<br />

General assembly of the International<br />

Federation of Wine and Spirits<br />

Journalists and Writers FIJEV (by<br />

invitation)<br />

10:30 am - 12:30 am.<br />

Location: Meeting room 1,<br />

Convention Centre<br />

Press conference: “12 de Cœur” a<br />

national mobilization of the wine<br />

sector for the french charity the<br />

”Restaurants du Cœur” (for press<br />

only)<br />

11:30 am - 12:30 am.<br />

Location: Pavillon CIVB, Stand AB 224<br />

THE BLEND<br />

MONDAY 15 TH JUNE<br />

Wines<br />

Discover wines from the following<br />

countries:<br />

• Chile • France - Rhône<br />

• Greece • France - Loire<br />

• France - Bordeaux (Bordeaux &<br />

Bordeaux Supérieur and Entre-deux-Mers)<br />

Champagnes<br />

A tasting offered by Besserat de Bellefon<br />

RON DE VENEZUELA DOC WORLD<br />

TOUR STOPS AT THE BLEND<br />

Ron de Venezuela DOC wanted to be present<br />

at <strong>Vinexpo</strong> to share the quality, origin and<br />

versatility of their spirits – on their own or with<br />

mixers – in a relaxed atmosphere.<br />

Rum from Venezuela is one of the few rums<br />

in the world with a Controlled Designation<br />

of Origin (DOC). Since 2003, the Ron de<br />

Venezuela DOC has guaranteed a minimum of<br />

two years ageing in American oak casks and<br />

40° alcohol as the climate and geography<br />

of Venezuela elevate the sugar content and<br />

influence the ageing process.<br />

GREEK WINES AT THE BLEND, MONDAY 15 th<br />

Greek Wine Cellars - D. Kourtakis S.A.,<br />

Kouros Patras, DOP Patras, 2014 (White)<br />

Ktima Tselepos, Mantinia Tselepos, DOP<br />

Mantinia, 2014 (White)<br />

Sigalas, Santorini Sigalas, DOP<br />

Santorini, 2014 (White)<br />

Mega Spileo - Cavino S.A., Mega Spileo<br />

Moschato, IGP Achaia, 2014 (Red)<br />

Gaia Wines, Notios Red, IGP<br />

Peloponnese, 2013 (Red)<br />

Cognacs<br />

A selection of Cognacs proposed<br />

by the Bureau National<br />

Interprofessionnel de Cognac<br />

Spirits<br />

Vodka Tovaritch, anisette and liquor<br />

“Parfait Amour” by Marie Brizard,<br />

gin Nordés, Ron de Venezuela DOC<br />

Theopetra Estate - K. Tsililis S.A.,<br />

Theopetra Estate, IGP Meteora,<br />

2011(Red)<br />

E. Tsantalis S.A., Rapsani Reserve, DOP<br />

Rapsani, 2011(Red)<br />

Kyryianni, Ktima Kiryianni, IGP Imathia,<br />

2012 (Red)<br />

Estate Papaioannou, Microclima<br />

Papaioannou, DOP Nemea, 2005 (Red)<br />

vinexpodaily.com<br />

VINEXPO DAILY / DAY 2 / MONDAY 15 TH JUNE 2015 7


Watch<br />

<strong>Vinexpo</strong><br />

Welcome<br />

at <strong>Vinexpo</strong><br />

2015<br />

8 VINEXPO DAILY / DAY 2 / MONDAY 15 TH JUNE 2015


Bordeaux Videos<br />

The wine trend<br />

by Guillaume<br />

Deglise<br />

How to make<br />

“So Sauternes”<br />

Cocktail ?<br />

vinexpodaily.com<br />

VINEXPO DAILY / DAY 2 / MONDAY 15 TH JUNE 2015 9


TRADE TALK<br />

How to Connect with<br />

Customers In-store<br />

Interview: David Trone - President and Co-Owner<br />

of USA drinks retailers Total Wine & More<br />

PRESS CORNER<br />

LAUNCH PAD<br />

VINEXPO<br />

The inaugural edition of<br />

LE PAN sees the light of day…<br />

David and Robert Trone, owners<br />

of Total Wine & More, lead a<br />

knowledgeable team focused on<br />

executing Total Wine & More’s goal<br />

of providing an excellent selection<br />

of wines from around the world at<br />

the lowest price possible. We asked<br />

David what his key reasons are for<br />

attending <strong>Vinexpo</strong>…<br />

We see great business benefit in attending<br />

<strong>Vinexpo</strong>. It allows us to do a large<br />

amount of business in a short amount of<br />

time. We use this time to visit with our<br />

existing suppliers to discuss the state<br />

of current business and talk about the<br />

years ahead. We also use this time to<br />

meet with prospective suppliers and help<br />

broaden and strengthen our offering to our<br />

consumer.<br />

How do you evaluate the current state<br />

of the wine and spirits market in your<br />

country?<br />

We spend a lot of time looking at macro<br />

trends – what categories are performing,<br />

what price segments are growing, and so<br />

on. We also spend a lot of time focused<br />

on our customers and what they are<br />

doing. Does the red wine drinker also like<br />

scotch? Does the person who purchases<br />

an average bottle price of $15 splurge on<br />

Mother’s <strong>Day</strong> for an expensive bottle of<br />

Champagne? The more we understand<br />

about our customers and how they behave<br />

the more we will be able to ensure we are<br />

meeting their needs.<br />

PERHAPS<br />

THE BIGGEST<br />

TREND WE ARE<br />

SEEING THOUGH<br />

IS THE<br />

“PREMIUMISATION”<br />

OF WINE<br />

Which producer region/ country/<br />

category do you feel one should<br />

keep an eye on?<br />

Right now the two hot categories in<br />

our stores are red blends and Rosé.<br />

Customers really can’t seem to get<br />

enough of them. Spanish wines are<br />

also trending very strongly for us<br />

right now. Perhaps the biggest trend we<br />

are seeing though is the “premiumisation”<br />

of wine. Customers continue to purchase<br />

up in price point so our growth at the<br />

higher price levels is very strong.<br />

What is your “secret” to a successful<br />

<strong>Vinexpo</strong> visit?<br />

Plan ahead of time. My team spends<br />

months understanding who is attending<br />

and who we should be meeting with<br />

to make sure we are maximizing our<br />

schedule. It is also important not to overschedule<br />

yourself but to allow time to walk<br />

the floor and make sure you are seeing<br />

what everyone has to offer. Finally, you<br />

need to make sure to wear good walking<br />

shoes.<br />

David Trone<br />

President and Co-Owner -<br />

Total Wine & More<br />

David Trone has been involved in the beer<br />

retail business since 1984 and the wine<br />

and spirits business since 1991, when he<br />

and his brother Robert opened two wine<br />

retail stores in Delaware. Over the years,<br />

the brothers added a greater selection of<br />

fine wine, spirits and beers and expanded<br />

into many other states. Total Wine &<br />

More is the largest independent alcoholic<br />

beverage retailer in the USA.<br />

Jeannie<br />

Cho Lee<br />

LE PAN<br />

Editor-in-Chief<br />

LE PAN is a new wine and lifestyle<br />

magazine being launched at <strong>Vinexpo</strong><br />

this year. We asked editor-in-chief<br />

Jeannie Cho Lee what the magazine<br />

will be like …<br />

With LE PAN, we ventured to become the<br />

world’s leading voice in fine wine, covering<br />

all the major wine regions of the world<br />

and reviewing a vast array of fine wines,<br />

including rare vintages not available to other<br />

publications. LE PAN also offers readers a<br />

broader perspective on their passions in life,<br />

from food, art and fashion to collecting cars<br />

and adventurous travel.<br />

What are you most looking forward to at<br />

<strong>Vinexpo</strong> this year?<br />

Our grand launch party, where we’ll formally<br />

debut LE PAN’s inaugural issue. It will take<br />

place this evening at the Palais de la Bourse,<br />

a by invitation-only event for winemakers,<br />

merchants, members of the trade and selected<br />

media. Guests will have the opportunity to<br />

meet and enjoy a special performance by<br />

renowned Beijing violinist Lu Siqing.<br />

Hall 1, Stand AB-329<br />

10 VINEXPO DAILY / DAY 2 / MONDAY 15 TH JUNE 2015


EXCLUSIVE INTERVIEW<br />

Wonderful Wine – But So Much More…<br />

When clever ideas are added to an excellent product, the results can<br />

be spectacular<br />

Carolyn Wente<br />

Chief Executive Officer,<br />

Wente Family Estates<br />

Carolyn Wente is one of the driving forces behind the<br />

expansion and growth of Wente Family Estates’ portfolio<br />

of wines. She was also instrumental in the development<br />

of the Wente family’s lifestyle business, which has<br />

brought Wente Vineyards worldwide renown and<br />

attracted visitors from all over the world. Today, Carolyn<br />

works with fourth and fifth generation family members<br />

and company executives to continue the growth of<br />

Wente Family Estates and their portfolio of wines. So<br />

far reaching are Carolyn’s accomplishments that she<br />

was chosen as one of the honorees for the Leading<br />

Women Entrepreneurs of the World in 2002 in an event<br />

sponsored by J.P. Morgan Private Banking, Bacarrat,<br />

Hermes, among other leading luxury brands, receiving<br />

her award in Paris in April of that year.<br />

Carolyn Wente, Chief Executive Officer and Fourth Generation<br />

Winegrower from the famed Wente Family Estates in California,<br />

explains the importance of staying top of mind and relevant<br />

in today’s changing wine industry and in particular not being<br />

afraid to take on new challenges…<br />

In 2014, we opened the one-of-akind<br />

Winemakers Studio to educate<br />

consumers on all things relating to<br />

winemaking. We also announced<br />

earlier this year the launch of our<br />

single vineyard 2012 Riva Ranch<br />

Pinot Noir. It joins the Riva Ranch<br />

Chardonnay in the single vineyard<br />

wine series - only the second wine<br />

to come from this single vineyard<br />

among the family’s portfolio of<br />

wines.<br />

Located at the mouth of the Arroyo<br />

Seco River Canyon, the Riva<br />

Vineyard was Arroyo Seco’s first<br />

vineyard planting in 1963, is a<br />

special place to the Wente family.<br />

And we just celebrated our third<br />

annual National Chardonnay <strong>Day</strong><br />

at Wente Vineyards with a great<br />

tasting of our Chardonnay portfolio<br />

with media and consumers from the<br />

Bay Area.<br />

In past decade, you’ve opened a<br />

number of high-profile peripheral<br />

activities around the vineyard,<br />

including the now famed golf<br />

course and your restaurant and<br />

visitors’ center. Please tell us more<br />

about how these play in growing<br />

brand awareness…<br />

When I joined the family business<br />

in the early 1980s, the family<br />

was recognised for its leadership<br />

in viticulture, oenology and the<br />

world of wine business. But my<br />

brothers and I knew there was<br />

more to accomplish. We wanted<br />

to provide quality experiences<br />

that would exceed our guests’<br />

expectations.<br />

The opening of the Wente<br />

Vineyards Restaurant and Visitors<br />

Centre in 1986 was our first step in<br />

the realisation of their dream for a<br />

new appreciation of wine as a part<br />

of culture in America. I have been<br />

very passionate about opening a<br />

restaurant and was thrilled when<br />

my dream became a reality. The<br />

Restaurant at Wente Vineyards<br />

has become a culinary destination<br />

continuously rated among the top<br />

10 restaurants in the East Bay by a<br />

number of leading publications. In<br />

the summer of 1986, The Concerts<br />

at Wente Vineyards followed,<br />

featuring world-renowned artists<br />

such as James Taylor, Elvis Costello,<br />

Sheryl Crow and Diana Krall. Now<br />

each summer, over 10,000 San<br />

Francisco Bay Area concert goers<br />

come to Wente Vineyards to enjoy<br />

spectacular evenings of wine, food<br />

and world-class entertainment.<br />

In 1998, the Wente family created<br />

an 18-hole championship golf<br />

course designed by Australian<br />

golfing great Greg Norman, which<br />

is beautifully located in the midst of<br />

the vineyards.<br />

And in 2014, we opened The<br />

Winemakers Studio as I mentioned<br />

before. I like to think this proves<br />

we are committed to become a<br />

consumer destination and leader in<br />

the Livermore Valley.<br />

How do you make the most of<br />

<strong>Vinexpo</strong>, and how does the event<br />

fit into your overall marketing<br />

plan? What will you primarily be<br />

promoting at the show?<br />

<strong>Vinexpo</strong> is an outstanding event<br />

that allows us to meet with many<br />

of our importers and business<br />

partners from around the globe,<br />

in an efficient and cost effective<br />

way, to conduct business reviews<br />

and discuss current market trends.<br />

Most importantly we are able to<br />

taste new vintages and highlight<br />

new products from Wente Family<br />

Estates. This year we are excited to<br />

introduce our new Single Vineyard<br />

wine to our importers: Wente<br />

Vineyard Riva Ranch Pinot Noir<br />

from our Estate Grown vineyards in<br />

Arroyo, Seco, Monterey. We will<br />

be featuring all our brands under<br />

the Wente Family Estates portfolio:<br />

Murrieta’s Well, The Nth Degree,<br />

entwine, Double Decker and<br />

Hayes Ranch.<br />

The California Wine Institute,<br />

which you now preside, is a faithful<br />

participant in <strong>Vinexpo</strong>. Please<br />

tell us a bit more about the institute’s<br />

activities and how visitors to<br />

<strong>Vinexpo</strong> can benefit...<br />

Wente Family Estates has<br />

participated in almost every<br />

<strong>Vinexpo</strong> since the first exhibition<br />

in 1981. For several years Wente<br />

Family Estates participated as<br />

an independent exhibitor. We<br />

attribute some of the success for<br />

WE ATTRIBUTE SOME<br />

OF THE SUCCESS FOR OUR<br />

INTERNATIONAL BRAND<br />

RECOGNITION TO THOSE EARLY<br />

YEARS AT VINEXPO<br />

our International brand recognition<br />

to those early years at <strong>Vinexpo</strong>.<br />

More recently we have partnered<br />

with the California Wine Institute<br />

and exhibit our brands within the<br />

California pavilion. The Wine<br />

Institute provides consolidated<br />

services and activities that draw<br />

many International buyers to our<br />

pavilion.<br />

We are pleased to see a growing<br />

awareness and demand for<br />

California wines throughout the<br />

world. Buyers are now looking to<br />

expand their California selections<br />

by looking at multiple regions and<br />

appellations instead of having only<br />

one California brand.<br />

The Wine Institute’s pavilion<br />

enables buyers to explore the<br />

range of styles, prices and regions<br />

that California has to offer.<br />

vinexpodaily.com<br />

VINEXPO DAILY / DAY 2 / MONDAY 15 TH JUNE 2015 11


SPECIAL FEATURE: SPIRITS & FORTIFIED WINES<br />

New Design for Porto CRUZ<br />

CRUZ, one of the biggest Port brands,<br />

has unveiled a new and elegant design<br />

for its classic range. A new look<br />

designed to retain the elegant style of<br />

CRUZ and to give better brand visibility.<br />

The new packaging, with its distinctive bottle<br />

shape, will be available worldwide and will<br />

be rolled out on all quality levels: Tawny,<br />

White, Ruby, Special Reserve and Pink.<br />

With brand heritage dating back to 1887,<br />

Porto CRUZ is an iconic brand proud of its<br />

origins and expertise. Combining tradition<br />

and innovation, the brand shares its vision<br />

of Port by promoting a unique and creative<br />

experience of tasting. GRAN CRUZ is one of<br />

the world’s largest producer of Port. Based in<br />

Vila Nova de Gaia, near Porto, GRAN CRUZ<br />

owns the cellars where over 65 million litres<br />

of Ports are aged. Its production capacity of<br />

25 million bottles a year makes it one of the<br />

biggest production sites in Portugal.<br />

With 7.5 million litres sold in more than 50<br />

countries, CRUZ is a leading brand in France,<br />

Portugal, Belgium, Spain and Russia.<br />

Today, CRUZ stays true to its identity and<br />

heritage while becoming more contemporary,<br />

as the new packaging marries both the<br />

traditional CRUZ’s attributes – elegance &<br />

authenticity with modernity to create a look<br />

with great stand out.<br />

Sabah Bouaka, brand manager, says:<br />

“Our objective with this new look is to<br />

combine tradition, status and modernity and<br />

I’m delighted with the result. A new range as<br />

distinctive in the packaging as it is in taste!”<br />

Hall 1, Stand AB-291<br />

A New Vision of Gin<br />

Visitors to <strong>Vinexpo</strong> will be able to discover Generous Gin – a new product<br />

differentiated not only thanks to its spectacular bottle design, but also due to the<br />

balance of its flavours and aromas.<br />

The producers of Generous Gin say “it all<br />

started with a dream – the dream of creating<br />

a spirit that would resemble a tree of life,<br />

creating the best flavour match that nature can<br />

offer in one single spirit.”<br />

It was the idea of playing with aromas like<br />

playing the keys of a pipe organ, or the vision<br />

of an extraordinary garden, a Garden of<br />

Eden.<br />

The idea behind Generous Gin was to create<br />

an original, but simple product, easy to drink<br />

and appreciate, and which could give the<br />

best gin and tonic. It was to use the best of<br />

what French tradition can offer: great natural<br />

ingredients, in a small batch production.<br />

The result is a bit like a perfume: a very well<br />

balanced, elegant and surprisingly smooth<br />

and aromatic gin. The special touch, say<br />

its makers, comes from the perfect match<br />

between citrus and floral flavours.<br />

The bottle shape is inspired by traditional<br />

botanist bottles, but with a real innovation: the<br />

bottle is made of plain silky white glass. It’s the<br />

first time this type of glass has been used for<br />

a spirit bottle. The printed design conveys the<br />

feeling of the gin in tasting: an experience of<br />

refinement and generosity.<br />

Hall 3, Stand X-340<br />

vinexpodaily.com<br />

VINEXPO DAILY / DAY 2 / MONDAY 15 TH JUNE 2015 13


14 VINEXPO DAILY / DAY 2 / MONDAY 15 TH JUNE 2015


FRENCH PROVINCE: PROVENCE & CORSE<br />

PROVENCE<br />

Provence is known primarily for its excellent<br />

Rosé wines, and they make up the greater<br />

part of the region’s exports. This said, one<br />

should not neglect the rising quality of<br />

red and white varieties coming from the<br />

region, despite their small quantities.<br />

Provence is the global leader in high<br />

quality Rosés, and thanks to a good<br />

harvest in 2014, stocks can be built back<br />

up and prices will remain accessible.<br />

Overall, Provence produces 40% of all<br />

France’s AOP Rosé.<br />

Overall wine production is increasing,<br />

and the sales value of Provence wines has<br />

PROVENCE – FACTS AND FIGURES<br />

3 APPELLATIONS<br />

Côtes de Provence<br />

Coteaux d’Aix-en-Provence<br />

Coteaux Varois en Provence<br />

MAIN CÉPAGES<br />

Grenache, Cinsault, Syrah, Rolle,<br />

Mourvèdre, Tibouren, Cabernet-Sauvignon.<br />

26.000 ha<br />

Total surface area<br />

almost doubled in the past seven years,<br />

from just over e800 Million retail value in<br />

2007, to a projected result of just under<br />

e1.6 Billion this year.<br />

Export volumes are growing very rapidly.<br />

Since 2001, export volumes have risen<br />

by 232% and value has increased by<br />

a massive 629%. Year-on-year, the first<br />

quarter of 2015 saw a rise of 38% in<br />

export volume.<br />

The number one export market is the<br />

USA, accounting for 34% of wine volume<br />

and 41% of value. Belgium, Switzerland<br />

and the UK are key markets for Provence<br />

wines, however other countries are<br />

89 %<br />

Rosé wine<br />

540 vineyards<br />

60 cooperative cellars<br />

40 distributors<br />

showing very important growth (Australia<br />

+88% y/y in Q1 2015).<br />

This year at <strong>Vinexpo</strong>, 30 wineries from<br />

Provence will take you through their<br />

portfolios in a free tasting area with more<br />

than 70 cuvees. A masterclass will be<br />

presented on Wednesday June 17 th from<br />

3:30 pm to 5 pm in Hall 2 – Tasting Lab<br />

1 – entitled “Rosé – a Global Trend”.<br />

Meanwhile, at the Blend, Provence Rosé<br />

will be featured on Tuesday June 16 th .<br />

Wines of Provence @ <strong>Vinexpo</strong>:<br />

PRODUCTION:<br />

185 MILLION<br />

BOTTLES IN 2014<br />

Hall 1, Stand E-46 & DE-48<br />

DISTRIBUTION<br />

7.5%<br />

Red wine<br />

3.5%<br />

White wine<br />

France: 82% of volume<br />

Export: 18%<br />

CORSE<br />

CORSICAN WINES<br />

- A PROMISING<br />

2014 VINTAGE AT<br />

VINEXPO<br />

With production down<br />

slightly in 2014 in Corsica<br />

due to inclement weather<br />

during summer, the vintage is<br />

nevertheless promising.<br />

Corsican wines are represented at<br />

<strong>Vinexpo</strong> by CIV Corse, the interprofessional<br />

council formed in 2008,<br />

including a total of 264 producers,<br />

110 of which are private, and four<br />

cooperative cellars.<br />

In terms of 72% is in rosé wine, 19%<br />

red, and 9% white. 32% of overall<br />

production is AOP, while the greater<br />

part (64%) is Vin de Pays or Vin de<br />

Cépage.<br />

Corsica has 30 grape varieties, such<br />

as le Niellucciu, le Sciaccarellu,<br />

l’Aleatico, le Vermentinu, le Bianco<br />

Gentile and le Barbarossa… and<br />

while the pronunciation of their<br />

names is probably best left to the<br />

locals, the resulting wines are<br />

surprising and exceptional.<br />

Hall 1, Stand 1B-29<br />

Château de Berne<br />

Chosen by Apicius<br />

Moulin des Costes 2014<br />

Scoops Silver<br />

Château de Berne received a boost this month when its<br />

high-end rosés were chosen by the select Apicius Restaurant<br />

in Paris as this month’s “wine of honour”.<br />

The famed Michelin starred restaurant<br />

of chef Jean-Pierre Vigato is renowned<br />

for its relaxed and pleasurable<br />

ambiance, and is to be found just a<br />

stone’s throw from the Arc de Triomphe<br />

in the 8th arrondissement of Paris.<br />

Bathed in country perfumes and<br />

instilled with a time-honoured passion<br />

for wine growing, les Vignobles<br />

de Berne are three vineyards flying<br />

the flag of the Côtes de Provence<br />

appellation: Château de Berne,<br />

Château des Bertrands and Ludovic<br />

de Beauséjour. Three terroirs with<br />

different climatic and geological<br />

characters, offer up a varied and<br />

colourful palette of Côtes<br />

de Provence wines.<br />

A key differentiator is<br />

the elegant square<br />

engraved bottle, as<br />

the Vignobles de<br />

Berne continue to<br />

invest in top-of-the<br />

range packaging such<br />

as glass stoppers,<br />

printed bottles,<br />

black-tinted bottles,<br />

designer labels and<br />

cases created by their<br />

own wine teams.<br />

Bandol-based Domaines Bunan<br />

has been scooping the prize<br />

pool this year with its Moulin des<br />

Costes Rosé 2014.<br />

This very pale, light AOP Bandol Rosé<br />

won the Concours Général Agricole<br />

(general agricultural competition) silver<br />

medal in Paris earlier this year, as well<br />

as the ELLE silver medal.<br />

Bottled in March this year, this<br />

organically certified wine will keep<br />

for two to three years, and matches<br />

wonderfully with Mediterranean cuisine<br />

or sushi. It is a complex blend of:<br />

38% Mourvèdre, 39% Cinsault, 21%<br />

Grenache and 2% Syrah, resulting in<br />

a full-bodied dry wine – expressive,<br />

elegant and fruity.<br />

Hall 1, Stand D-37<br />

Hall 1, Stand D-219<br />

vinexpodaily.com<br />

VINEXPO DAILY / DAY 2 / MONDAY 15 TH JUNE 2015 15


REGIONAL SPOTLIGHT: FRANCE<br />

JB Audy Comes Recommended<br />

The various properties of the JB Audy family<br />

are hoping impress visitors at <strong>Vinexpo</strong> 2015.<br />

The 2012 Clos du Clocher has received<br />

excellent reviews, including recently in the<br />

Wine Advocate Robert Parker, who said:<br />

“This wine is impressive, and may be one of<br />

the Clos du Clocher cuvées that lives up to its<br />

great terroir and potential. It is a beauty and<br />

still somewhat under the radar.”<br />

Château Monregard La Croix / Pomerol is<br />

described in Decanter as “Long, elegant,<br />

mineral. Very Pomerol”. While the Guide<br />

Hachette describes the wine as “a fruity, spicy,<br />

supple and round pure Merlot with soft and<br />

velvety tanins”.<br />

Château du Courlat is described<br />

by Robert Parker as “always<br />

among the best in the appellation”.<br />

Meanwhile another of Audy’s<br />

top wines – Château les<br />

Hauts-Conseillants / Lalande<br />

de Pomerol is described in the<br />

Wine Spectator as “full and<br />

ripe”.<br />

At <strong>Vinexpo</strong> 2015, you will<br />

have the chance to give these<br />

wines your own rating, and<br />

chances are they will be very<br />

high on the list.<br />

Hall 1, Stand B-207<br />

Hall 1, Stand C-33<br />

UVICA Launches Orélie<br />

With innovative packaging<br />

symbolising “French<br />

elegance”, the Ardèche<br />

wine growers’ cooperative<br />

– UVICA – is launching<br />

“Orélie” at <strong>Vinexpo</strong>.<br />

This still wine comes in four<br />

varieties: red, rosé, dry white<br />

and sweet white.<br />

These IGP Ardèche wines are<br />

characterised by expressive,<br />

fruity and delicious aromas:<br />

white ORÉLIE - Sauvignon /<br />

Chardonnay; Rosé ORÉLIE -<br />

Gamay / Syrah; red ORÉLIE<br />

- Merlot / Gamay; sweet<br />

white ORÉLIE - Sauvignon /<br />

Viognier. These are modern<br />

wines with a price in line<br />

with their market positioning.<br />

This range is aimed at all<br />

audiences in the traditional<br />

circuit. Targeted export<br />

market are Northern<br />

(Netherlands in particular)<br />

Europe and Asia (China and<br />

Japan) markets.<br />

Ardèche wines have<br />

demonstrated major market<br />

growth in past years. The<br />

cooperative’s turnover in<br />

2014 was 52.7 million<br />

Euros, a rise of 10% on the<br />

previous year, putting it in the<br />

top twenty co-ops in France.<br />

Having become a major<br />

player in bag-in-box wines,<br />

the region is renowned for its<br />

value for money.<br />

CAMILLE DE LABRIE<br />

LEADS NEW LINE UP<br />

AT WINE PARTNERS<br />

Camille de Labrie is a new wine<br />

being promoted for the first time<br />

on the Wine Partners stand.<br />

Emanating from the “garage<br />

wine” Château Croix de Labrie,<br />

Saint-Emilion Grand Cru –<br />

described by Robert Parker<br />

as “always one of the sexiest<br />

wines from Bordeaux” – this<br />

“juicy, drinkable, friendly” wine<br />

is a touching celebration by<br />

winemakers Axelle and Pierre<br />

Courdurié of their 7-year-old<br />

daughter, who also designed<br />

the label!<br />

“We want to reach more<br />

customers from France, UK,<br />

Europe, US, Asia and Brazil,<br />

to offer them the nature of Croix<br />

de Labrie, but with a more<br />

approachable, friendly wine”,<br />

says Pierre Courdurié.<br />

Another exciting new range<br />

to be discovered from the<br />

Languedoc region at the Wine<br />

Partners stand is a Pic Saint<br />

Loup Rosé as well as the also<br />

new “Cent pour Cent” – (Pays<br />

d’Oc IGP) in several varieties –<br />

100% Chardonnay, Grenache<br />

(gris and red) or Pinot Noir –<br />

from where comes the name!<br />

There are also new varieties<br />

from Rhone valley, Alsace,<br />

Burgundy and more.<br />

Hall 1, Stand AB-283<br />

16 VINEXPO DAILY / DAY 2 / MONDAY 15 TH JUNE 2015


© Les Williams<br />

HOSPITALITY / RESTAURANTS / BARS<br />

WHERE<br />

TO GO<br />

IN<br />

Bordeaux<br />

CLUBS / EVENTS / SHOPPING / CULTURE<br />

The Sweet Air of The Southwest<br />

One of the most typical local specialities in Bordeaux is known as the Cannelé – delicious little<br />

cake-like sweets that are a favourite for tourists. Perhaps the most famous are made by the House<br />

of Baillardran. We thought it would be interesting to ask Madame Angèle Baillardran herself to<br />

tell us a little more about her city and what makes it so special…<br />

Angèle Baillardran<br />

House of Baillardran<br />

The beauty of the place and its history, the old<br />

Bordeaux that has such incredible charm and the new<br />

town that is increasingly dynamic, with the beautiful<br />

quays, the gardens, the waters mirrors, and the trams.<br />

Do you have a favourite restaurant and/or wine bar?<br />

The Brasserie Bordelaise in Rue St Rémy, run by<br />

Nicolas Lascombe. It’s very typical of the southwest<br />

with a good atmosphere and delicious food. There are<br />

numerous local specialties, including, of course, foie<br />

gras, delicious red meats, fresh fish and above all, a<br />

style of cuisine that one only finds here. The dishes are<br />

simple, but cooked to perfection with quality products.<br />

Visitors from abroad will adore this place because not<br />

only is the food good, but the place itself is attractive<br />

while also being simple. In terms of wine, I have a<br />

preference for Pessac-Léognan red, from the Graves<br />

region.<br />

Can you suggest a ‘must’ for those on a first visit to<br />

the city?<br />

La Place de la Comédie with the Grand Théâtre, built<br />

in the later part of the 18th century and now home<br />

to the national Opera of Bordeaux. The square was<br />

recently renovated when the tramway was launched<br />

in the city around five years ago. Facing the theatre,<br />

is the Grand Hôtel de Bordeaux, which has beautiful<br />

terraces: a wonderful place to stop and refresh oneself.<br />

IN TERMS OF<br />

WINE, I HAVE A<br />

PREFERENCE FOR<br />

PESSAC-LÉOGNAN<br />

RED, FROM THE<br />

GRAVES REGION<br />

Can you recommend an unusual place for the visitor<br />

to discover?<br />

The water mirror on the docks of Bordeaux. This is<br />

a new feature here, as while the quays are from the<br />

18 th century, the entire area was recently restored to<br />

perfection, in the style of yesteryear, with beautiful<br />

gardens and open spaces, and in particular this<br />

extraordinary water feature that gives the illusion of<br />

having deep water, but on which the visitor can stroll<br />

as though walking on its surface. The perspective is<br />

magnificent.<br />

VINEXPO DAILY / DAY 2 / MONDAY 15 TH JUNE 2015 17

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