Vinexpo Daily - Review

NEWS
Xavier
de Carmejane
Export Director, TerraVentoux
Vinexpo HK – Launch Pad
For De Clévy Champagne
in Asia
Wines
of The Wind
The strength of two French cooperatives
– promoting wines from the breezy foot
of Mt Ventoux
TerraVentoux is a joint venture between two wine cooperatives that
began in 2003, based in two small villages at the base of France’s
Mount Ventoux. The organisation’s export director, Xavier de
Carmejane talks about this year’s stand at Vinexpo HK.
It’s the second time TerraVentoux has
appeared at Vinexpo Hong Kong.
Most of our exports in Asia are
to Japan, but also in China, and
now, through Kerry Wines, we are
distributing in Hong Kong, so this is a
good show not only for China, but for
Asia in general.
There are ten brands represented
at Vinexpo HK, from entry level up
to La Cavée, of which we have the
2011 vintage here. In total there are
600 hectares of vineyards, and the
appellation is made up of Grenache
and Syrah grapes.
Who are you targeting and what has
the reaction been like?
We continue to target China,
because it’s a huge market, and we
have a strategy of getting into China
with our own label. The second target
is to get other countries in Asia, such
as South Korea, Thailand and maybe
also Vietnam.
Tell us a bit more about the Rosé you
have on show…
Rosé accounts for 30% of our total
production, with 60% being red
and 10% white. The rosé is a huge
success, as we are starting to see a
major trend in the US market for dry
rosé. In Asia, it’s more complicated
but we are starting to get some
interest. China is mostly interested
in red and is starting to become
interested in white. I think there is a
good opportunity to develop rosé
here in the future. Globally, people
are looking for something different to
Provence rosé. This is a fruity rosé with
good acidity, and it’s easy to drink.
WE
CONTINUE TO
TARGET CHINA,
BECAUSE IT’S A
HUGE MARKET
Your high-end red is La Cavée.
Where does the name come from?
It refers to the action of a truffle dog
digging for truffles, and it’s something
particular to our part of the world. It’s
60% Grenache and 40% Syrah, and
this is a high-end wine, presented in
quite a heavy bottle. It’s aged 60% in
new French oak barrels and seconduse
barrels, between 9 and 12
months, after which it is bottled and
kept for 18 months before going to
market •
Alexandre Petit, Wine & Liquor Director of Hyp Asia, explains how the
Group’s Distribution has leveraged VINEXPO Hong Kong to ensure the
launch of De Clévy Champagne in Asia.
This was the first participation by Hyp
Asia at Vinexpo Hong Kong, and we have
been delighted by this first experience.
We are very pleased with these 3 days at
the show that have allowed us to meet a
large number of high quality visitors, and
to enable them to discover the De Clévy
champagne brand, while also gathering
a great deal of information that will help
us position this new brand in the best way
in Asian markets.
Could you tell us a little more about the
De Clévy brand?
It is in fact a new brand of champagne,
which for the moment will be distributed
only in Asia. In terms of content, we have
sourced very high quality champagnes
from plots selected in the best vineyards
of the Côte des blancs for chardonnay
and the Montagne de Reims for pinot noir
and meunier.
In terms of packaging, the De Clévy brand
has its own team of designers, some of
whom are based in Hong Kong. Their job
has been to translate into packaging the
finesse of this champagne of exception
and to create packaging for the bottles
that corresponds to the main target of
the brand: luxury hotel chains and other
luxurious places in Asia •
GUISSANI PAOLI PRESENTS
NEW HIGH-END ORGANIC WINE
Corsica’s Guissani Paoli presented Carmin - a 2012
vintage of Patrimonio AOC based on 100% Sangiovese
grapes.
The wine is highly select, with the area planted not
exceeding 1.5 ha, with 30-year-old vines. Pressing is
slow, with destemming and open air maceration, with
breeding in vats and new high quality French oak barrels.
This elegant red wine has a freshness on the palate
achieving a true balancing act on its boldness that
reveals an astonishing soft length. The aromatic continuity
is a privilege only brought by great terroir.
The Château is in the heart of the nationally classified
site of Vignoble de Patrimonio et de la Conca d’Oro,
extending in a private natural circus tucked away in an
untouched land, among mountains, the Mediterranean
Sea and luminescence •
vinexpodaily.com VINEXPO DAILY / REVIEW EDITION / MONDAY 6 TH JUNE 2016 11