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NEWS<br />
Eugenio Litta<br />
Modignani<br />
CEO & Founder,<br />
Tovaritch Spirits International SA<br />
Never Drink Alone T!<br />
When Swiss commitment to excellence meets<br />
Russian tradition<br />
Tovaritch! is a brand that tells a story! It may look avant-garde but it goes back to the 18 th<br />
century. To get a little more detail, we asked Eugenio Litta Modignani, CEO and founder<br />
of Tovaritch Spirits International SA to tell us more…<br />
My ancestor, Count Jule Rene Litta, was<br />
ambassador of the Order of Malta to Catherine<br />
the Great’s court in Saint Petersburg. During his<br />
service, he discovered the know-how behind<br />
Russia’s beloved drink and elaborated the recipe<br />
fine-tuning it to perfection. The recipe was kept<br />
by my family until I discovered it in the family<br />
archives in 1998. I immediately saw its potential.<br />
It took years of hard work to turn the recipe into<br />
gold but it’s been a winning battle all along.<br />
What makes your vodka different?<br />
Tovaritch! is a happy marriage of Swiss<br />
commitment to excellence and Russian tradition.<br />
Being a Russian brand, Tovaritch! carries a strong<br />
tradition of true friendship and camaraderie. In<br />
Russian the word ‘tovaritch’ means a buddy or<br />
a friend. As our motto “Never Drink Alone T!”<br />
suggests, Tovaritch! is all about having a great<br />
time in the company of like-minded people.<br />
Today, Tovaritch! holds a unique market position<br />
with its combination of superior quality and<br />
attractive pricing.<br />
You have consistently been winning awards…<br />
What are the reasons for this consistency?<br />
Indeed, we stand out as the world’s most<br />
awarded vodka with 83 awards from prestigious<br />
international competitions. It all comes back to<br />
quality.<br />
We select all-natural, non-GMO ingredients for<br />
our vodka. Spring wheat and rye come from<br />
the fertile soil of the Volga region. Grains are<br />
grown free of chemical pesticides, herbicides<br />
and artificial fertilizers and enzymes. Water is<br />
drawn from pristine underground wells. In the<br />
distillery, we use only organic yeasts and natural<br />
nutrients and blend the filtered spirit with natural<br />
ingredients, thus ensuring that vodka has a<br />
smooth, clean taste.<br />
What were your main goals / reasons for coming<br />
to <strong>Vinexpo</strong> HK?<br />
We are looking to develop new business in Asia<br />
as well as to strengthen relations with our current<br />
distributors. We were not going to <strong>Vinexpo</strong> emptyhanded.<br />
This year, we have showcased our new<br />
ingenious 3D marketing visual. It was created by<br />
our partner, Proximity Madrid, a top Spain-based<br />
global marketing agency, and has recently been<br />
awarded first prize by Lürzer’s Archive.<br />
TOVARITCH! IS<br />
ALL ABOUT HAVING<br />
A GREAT TIME IN<br />
THE COMPANY OF<br />
LIKE-MINDED PEOPLE<br />
How important is <strong>Vinexpo</strong> HK in your global<br />
marketing plan?<br />
Consistency is a key element of our global<br />
marketing plan. That’s why we keep coming<br />
back to <strong>Vinexpo</strong> Hong Kong. It is our third time<br />
here over the past six years. <strong>Vinexpo</strong> HK is Asia<br />
and Pacific’s No. 1 venue for wine and spirits<br />
professionals. It offers excellent opportunities for<br />
introducing our novelties to the Asian operators •<br />
vinexpodaily.com VINEXPO DAILY / REVIEW EDITION / MONDAY 6 TH JUNE 2016 7
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