SPICE APRIL 2017 IPAD LR
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TRAVEL IN<br />
STYLE WITH<br />
<strong>SPICE</strong>STYLE.COM<br />
<strong>SPICE</strong>STYLE, THE NEW<br />
E-COMMERCE RETAIL VENTURE<br />
FROM <strong>SPICE</strong>JET, WILL FOCUS ON<br />
LUXURY AND QUALITY AT<br />
COMPETITIVE PRICES<br />
In what could arguably turn out to<br />
be one of the most exciting retail<br />
ventures to hit the Indian<br />
markets in recent times,<br />
SpiceJet’s new entity, SpiceStyle,<br />
promises to change the way<br />
people will shop for quality products. The<br />
retail venture, which has its origins in the<br />
inflight offerings of the airline, exists in the<br />
form of an e-commerce portal (www.<br />
spicestyle.com), a wholly-owned subsidiary<br />
of SpiceJet. Initially conceived as an in-flight<br />
only service, SpiceJet managed to access<br />
superlative products. Through this<br />
subsidiary, it aims to make travel more<br />
stylish and a convenient experience for those<br />
who travel for business and pleasure, alike.<br />
There is also the facility of limited sales<br />
onboard, where passengers can choose from<br />
an attractive catalogue. The chosen<br />
product/s can later be collected from the AVA<br />
store at the airport, ordered on the website or<br />
delivered home or to a delivery address.<br />
SpiceStyle has a key competitive advantage<br />
over other e-commerce portals in the form of<br />
its robust Spice Cargo infrastructure with a<br />
network of warehouses all over the country<br />
which can service orders anywhere in the<br />
country in a matter of a few hours. For<br />
example, if an order for a specific product is<br />
placed from Guwahati, it can technically be<br />
delivered from Delhi within just 3-4 hours.<br />
<strong>APRIL</strong> <strong>2017</strong> ||||| 51