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SPICE APRIL 2017 IPAD LR

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TRAVEL IN<br />

STYLE WITH<br />

<strong>SPICE</strong>STYLE.COM<br />

<strong>SPICE</strong>STYLE, THE NEW<br />

E-COMMERCE RETAIL VENTURE<br />

FROM <strong>SPICE</strong>JET, WILL FOCUS ON<br />

LUXURY AND QUALITY AT<br />

COMPETITIVE PRICES<br />

In what could arguably turn out to<br />

be one of the most exciting retail<br />

ventures to hit the Indian<br />

markets in recent times,<br />

SpiceJet’s new entity, SpiceStyle,<br />

promises to change the way<br />

people will shop for quality products. The<br />

retail venture, which has its origins in the<br />

inflight offerings of the airline, exists in the<br />

form of an e-commerce portal (www.<br />

spicestyle.com), a wholly-owned subsidiary<br />

of SpiceJet. Initially conceived as an in-flight<br />

only service, SpiceJet managed to access<br />

superlative products. Through this<br />

subsidiary, it aims to make travel more<br />

stylish and a convenient experience for those<br />

who travel for business and pleasure, alike.<br />

There is also the facility of limited sales<br />

onboard, where passengers can choose from<br />

an attractive catalogue. The chosen<br />

product/s can later be collected from the AVA<br />

store at the airport, ordered on the website or<br />

delivered home or to a delivery address.<br />

SpiceStyle has a key competitive advantage<br />

over other e-commerce portals in the form of<br />

its robust Spice Cargo infrastructure with a<br />

network of warehouses all over the country<br />

which can service orders anywhere in the<br />

country in a matter of a few hours. For<br />

example, if an order for a specific product is<br />

placed from Guwahati, it can technically be<br />

delivered from Delhi within just 3-4 hours.<br />

<strong>APRIL</strong> <strong>2017</strong> ||||| 51

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