SPICE APRIL 2017 IPAD LR

COVER STORY ||||| SPICESTYLE
Top: Ace designer Rohit Bal has conceived an
exclusive line for SpiceStyle
The same delivery through other
portals would need at least about 24
hours for the same consignment. This
service is expected to expand in quality
and scale with the upcoming induction
of 205 new aircraft, deliveries of which
will commence from 2018 onwards.
Consumers now have the option of
choosing from a wide
range of products, both
luxury and otherwise
which are hand-picked
and carefully curated, all
at great prices.
“SpiceStyle is a
unique retail venture by
SpiceJet. At SpiceStyle.
com you will find some
of the best quality
products carefully
'curated' and 'handpicked'
by a team of
specialists. Every
product on SpiceStyle.
com comes with the
promise of exceptional
quality, and offers
unmatched value to the
consumer,” says Mr. Ajay
Singh, CMD of SpiceJet
Ltd. When asked about
the expected buying
behaviour and market
demand of the product
line, Mr. Manjiv Singh,
Advisor to the CMD and
Chief Project Officer,
SpiceStyle, said, “Our
design and product
teams extensively
studied both the market
as well as the buyer
especially considering
our products and
concluded that people
are willing to spend the
extra buck if they are
sure of the quality. High
quality and value are
SPICESTYLE
CREATING RIPPLES
IN RETAIL
● The 11 SpiceStyle fashion
and lifestyle brands were
visualised, designed and
developed in the short span
of one year.
● Providing shopping
convenience, the brands
will be available pan-India
through online and offline
channels.
● SpiceStyle is a fun,
energized dynamic retail
entity powered by India’s
preferred airline.
● Constant infusion of fresh
designs and innovative
product lines will be the
hallmarks of SpiceStyle.
● Expert craftsmanship in
the Rohit Bal line brings
an awe-inspiring collection
of meticulously designed
products infused with only
the best from the concept
stage to their packaging.
● Aggressive market
mapping will ensure
SpiceStyle addresses the
existing gaps in organised
retail.
● SpiceStyle undercuts
the market by leveraging
the already existing
infrastructure of Spice
Express Cargo services
and an existing pan-
India network of modern
warehouses, delivering great
value to the consumer.
● Flights will have the
merchandise cart rolled out.
The product catalogue will
be made available in the
seat pockets of all SpiceJet
flights.
powerful drivers of purchase decisions
and we anticipate a great demand.”
The urbane, jet-setting men and
women who typically fly SpiceJet are
very discerning in matters of product
design and luxury feel. They are
increasingly looking for that “extra
something” that would make them feel
extraordinary. And with
some unique delivery
models which only
SpiceStyle.com can offer,
the portal promises a
retail experience unlike
any other brand
operating in the retail
space. SpiceJet
passengers can now
access all their fashion
and lifestyle needs from
one source. The range is
vast and eclectic, with
many of the products
catering to the traveller
— out for business or
pleasure, in a group or
solo. The range of
products includes bags,
sunglasses, jewellery,
ties, wallets, cufflinks,
perfumes, cosmetics,
watches and travel
accessories. For the
gizmo freak, there are
speakers, earphones,
headphones, chargers
and data cables.
Collectibles include
miniature cars and
photo frames. The
products from a curated
selection of 11 exciting
brands (more will be
added soon) focus on
luxury and quality alike.
Included in the offering
is a signature series by
well-known designer
Rohit Bal, the effortless
52 ||||| APRIL 2017