CONVERGENCE MAY-JUNE 2017

What's
C onverging
A New Name, A New Facelift:
EXpress@KLIA!
Shop for daily necessities, food and travel
essentials at the newly-rebranded store
Convenience store, EXpress is designed to meet the varied
tastes of diverse customers from the airport community, airlines
passengers right to greeters who are always on the lookout
for ample choices in products and shopping conveniences.
Launched on March 31 by Malaysia Airports (Niaga) Sdn Bhd,
also known as Eraman Malaysia, the store is located at Level
3, Domestic Arrival, KL International Airport (KLIA).
Formerly known as Airport Shoppe, Eraman Malaysia General
Manager, Zulhikam Ahmad said, "Changes in modern lifestyle
and shopping patterns have influenced customer’s purchases
and shopping preferences. In our business environment and
with the current economic situation, it is increasingly difficult
to ensure business viability. One has to be very innovative to
survive and stay ahead of competition. So for us at Eraman,
the direction is to capitalise on our own strengths and core
capabilities in order to succeed and remain relevant."
"We took a step to develop a new and modern convenience
store with an inviting and friendly atmosphere that welcomes
the customers to explore and enjoy a broad range of products.
The store provides airport users with excellent options and
convenience. Since there is demand at the airport for daily
essentials, we ensure that the store is stocked with the daily
necessities from beverages, confectioneries, toiletries, frozen
items, travelling kits, as well as travel essentials" added Zulhikam.
Eraman also introduced a new section, the food and beverage
or deli section to ensure that product offerings met customer
preferences and comprises of value packs and special
convenience retail exclusives which are useful and competitively
priced in a completely refurbished store.
The upgrading of this store involved two major sections; the
convenience store retail section and the food and beverage
or deli section. The deli area offers light meals and hot and
cold drinks on the go for customers.
"Our set meals at the deli’s corner area are very affordable
and value for money. Customers can purchase a breakfast set
meal comprising nasi lemak/fried meehoon/fried mee
combined with Americano coffee at only RM4. This set meal
is available from 4am to 11am daily. In addition to this, we
also offer an all-day combo meal where customers can choose
to buy hot coffee with a Pau or assorted puff at RM4," he said.
The official ribbon-cutting and cake-cutting ceremony during the launch of
the newly renovated and re-branded EXpress by Malaysia Airports (Niaga)
Retail Operations Head, Noraini Abu Hassan, General Manager, Zulhikam
Ahmad and Food & Beverage Head, Ahmad Faizul Zainol Abidin (from right
to left)
"In conjunction with the opening, EXpress will also be having
many great value promotions and exciting prizes to be given
away to our customers. The store will be having special
promotions such as; Gift-With-Purchase by Little Tress, Top
Bakers, Gardenia, Mighty White, Tong Garden and Lot 100
Gummy and a daily deals corner with many different promotions
on a regular basis. Also, our customers can purchase a bottle
of mineral water at only RM1. Nowhere in the airport will you
be able to bag such a deal. As an opening special for all
customers, they can purchase any soft drink at only RM1. They
can also enjoy a special price for mocha, hot milk, hot coffee
and hot chocolate at only RM2 and Latte and Cappuccino at
only RM2.50 respectively," Zulhikam said.
To top it off, EXpress will be running a special promotion
where if a customer spends RM30 and above, the customer
is entitled to have a lucky dip and win a mystery gift, shopping
vouchers and exciting holiday packages. This promotion starts
from April 1, while stocks last.
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