CosBeauty Magazine #76

Let’s talk about lips
It’s no secret that the popularity of lip augmentation
procedures has exploded in recent years. We take a look
at the buzz behind big beautiful pouts. words by erin docherty
t’s one of the most
overwhelmingly popular
cosmetic procedures and it’s
not slowing down anytime
soon. Yep, you guessed it:
lip augmentation.
Full, sensual lips have long
been considered an aesthetic ideal.
However, thanks to selfies,
big lips are “trending” like
never before. Many point the finger
at photo-sharing apps and popular
Internet celebs, models and bloggers.
It’s been said that there is one lip
augmentation procedure in the US
every 20 seconds.
“In 2017, people are much more
aware of treatments such as lip
augmentation; they’re relatively
affordable and accessible to everyone,
not just celebrities,” says Sylvia Down,
Practice Manager at Skin Renu laser
and skin rejuvenation clinic.
“Social media, ‘it’ girls, supermodels
and bloggers present an open forum
for individuals to see what’s available,”
she says. “Beautiful full lips are now
available to those not naturally
blessed with a longed-for pout.”
As we grow older, our lips tend
to lose volume. Most people have
the procedure to achieve plumper
lips, which is mostly associated
with youth. The ageing process is a
natural process in which cells begin
to renew themselves more slowly.
Environmental effects, pollution, sun
exposure, stress and smoking can all
speed up and exacerbate the natural
ageing process. Lip enhancement can
help reverse this process and bring
back (or create) that perfect pout.
So, what kind of lip look is
actually trending? Are people
requesting the full style Kylie Jenner
lip? Or are they opting for a more
natural enhancement? Sylvia
says that generally a fuller lip
with more natural appearance is
the favoured look.
“Younger women will often want
lips similar to models or celebrities
they admire regardless of whether or
not it would suit them,” warns Sylvia.
“However, taking the time to explain
how the procedure will be customised
for their own natural lip and features
helps patients make a decision that
won’t result in a disproportionate lip
augmentation. Most women want
their partners, friends and family to
react to them with ‘you look lovely’,
not ‘what have you done?!”’
34 www.cosbeauty.com.au