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CosBeauty Magazine #76

The go to beauty, health and lifestyle magazine for Australians who want to look and feel their best.

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F eature<br />

Breast augmentation remained<br />

somewhat steady, coming in as the<br />

second-most popular procedure with<br />

a marginal increase of 1.5% compared<br />

with last year’s figures. “In terms of<br />

breast augmentation, what we have<br />

noticed is a change in size. Patients<br />

are now happy to choose smaller sized<br />

implants. The days of big, oversized<br />

breast implants are very much<br />

behind us,” says Dr Flynn.<br />

The number of women who no<br />

longer want their implants and<br />

choose to have them surgically<br />

removed has increased by 13.4%,<br />

while breast lifts have risen by 8.4%.<br />

“Removal of breast implants for<br />

this reason has not been common<br />

in my practice. It is valuable to<br />

consider that it is common for older<br />

patients to require a breast lift down<br />

the line. So for those older patients<br />

who have had breast implants<br />

in the past, a higher proportion<br />

of breast lifts are performed in<br />

combination with implant removal.<br />

Of course, breast removal and<br />

replacement is a common procedure<br />

for complications,” says Dr Flynn.<br />

most popular nonsurgical<br />

procedures<br />

Non-surgical procedures saw<br />

the most significant increases in<br />

photorejuvenation skin treatments<br />

(up 36% on last year), non-surgical<br />

skin tightening (up 12%) and<br />

botulinum toxin injections (up 8%).<br />

Botulinum toxin injections<br />

surpassed the 4.5 million mark for<br />

the number of procedures performed.<br />

Together with dermal fillers, the two<br />

procedures have maintained the #1<br />

and #2 spots for most popular nonsurgical<br />

procedures for eight years<br />

running. Overall, injectables saw a<br />

10% increase in 2016.<br />

Photorejuvenation wiped<br />

microdermabrasion off the list of top<br />

5 non-surgical procedures, and laser/<br />

IPL hair reduction decreased by 8.9%.<br />

“Pigmentation and sun-damaged<br />

skin are common skin concerns,<br />

particularly in a climate like<br />

Australia’s, and a non-surgical<br />

approach to improving the tone,<br />

texture and appearance of the skin<br />

is certainly a growing trend here as<br />

well,” says Dr Flynn.<br />

As cosmetic<br />

procedures have<br />

become increasingly<br />

finessed, PAtients<br />

are presented with<br />

more personalised<br />

options. in other<br />

words, there’s<br />

something for<br />

everyone<br />

These less drastic procedures<br />

promise shorter recovery times and<br />

fewer risks, however Dr Flynn stresses<br />

that patients must have realistic<br />

expectations of results.<br />

“Non-invasive procedures can’t<br />

achieve the same results as invasive<br />

procedures such as a facelift. While<br />

the complexity and downtime are<br />

reduced, so too does the end result<br />

and longevity of the result.”<br />

What do these stats<br />

mean for us?<br />

So, why the continual rise in<br />

cosmetic procedures? And how do<br />

these stats compare to Australia?<br />

The numbers have been steadily<br />

increasing year-over-year for a<br />

variety of reasons. People now want<br />

to remain competitive in a youthcentric<br />

workforce and younger<br />

generations are recognising the value<br />

in preventative anti-ageing care.<br />

Dr Flynn says, “Australia has a<br />

healthy economy and an overall<br />

reasonable disposable income.<br />

For the younger age group, social<br />

media is a prominent influencer. Lip<br />

fillers, breast implant surgery and<br />

liposculpting are popular among this<br />

group.”<br />

“For the most part, however, it’s<br />

the older age group who have the<br />

disposable income to invest in<br />

enhancing themselves. One of most<br />

commonly performed procedures in<br />

my practice is blepharoplasty of<br />

the lower and upper eyelids.<br />

Excess skin obstructing the eye<br />

or overhanging/hooding eyelids<br />

goes hand in hand with the ageing<br />

process and sun exposure.”<br />

As cosmetic procedures have<br />

become increasingly advanced<br />

and finessed, prospective<br />

patients are presented with more<br />

personalised options in both the<br />

surgical and non-surgical categories.<br />

In other words, there’s something<br />

for everyone.<br />

“Something that drives this is<br />

awareness that cosmetic procedures<br />

can be performed with less downtime,<br />

less risk and with natural-looking<br />

outcomes,” says Dr Flynn.<br />

Whether it’s with a needle, knife<br />

or energy-based device, the prognosis<br />

of cosmetic enhancement looks<br />

decidedly healthy. CBM<br />

FOR<br />

MORE<br />

INFO<br />

Dr John Flynn<br />

Cosmedic & Skin Clinic, Southport, Qld<br />

Ph 1300 88 13 88<br />

www.cosmedic.com.au<br />

50 www.cosbeauty.com.au

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