CPT International 01/2016

may improve the performance of its domestic
die-casting machines, improve
the quality of its dies and the level of
its die-casting technology, and improve
the quality and performance of die-casting-related
auxiliary equipment products
and materials. The “model plants”
will play an important role in guiding
the transformation from Made in
China into Created in China. In the aspects
of policies and R&D funds, the
government should encourage and support
the creation of “model plants” and
“model projects” by domestic die-casting
businesses, so that they may increase
the added-value of their products
and help make the process of transforming
from Made in China into Created in
China faster and steadier.
2. The transformation from the
Chinese breakneck speed into the
Chinese quality
Insisting to make quality as the lifeline
in the effort to transform China
into a manufacturing powerhouse,
the industry must stress the responsibilities
of all parts of the business concerned
with quality and intensify the
effort to make quality and technological
breakthroughs and cultivate domestic
brands. lt is also vital to build uniform
standard and quality supervision
systems and create a quality-conscious
culture and a market environment characterized
by credibility and honesty. In
a mature market environment, quality
assurance depends not only on compliance
with standards but also on the
company’s willingness to follow all
rules. In other words, it is important
to change the quality requirements of
standards and the consumer’s reasonable
expectations for quality into the
company’s willingness to improve quality.
How can this goal be achieved? The
only way is to build up a brand system.
3. The transformation from Chinese
products into Chinese brands
This transformation comes naturally
after the previous two. For years many
domestic OEM businesses have run
into trouble and even come close to
bankruptcy. Why has this happened?
There are many reasons, but the most
important reason is that these businesses
were able to produce products
but they lacked a brand consciousness
and could not do marketing weil. lt is
therefore natural to come to the conclusion
that it is important for China’s
foundry and die-casting industries
to improve design, increase the added-value
of their products, enhance
their brand awareness, increase the
competitiveness of their products, and
build up their Chinese brands. Tue document
“Made in China 2025” will turn
out to be a new driving force behind
the development of China’s die-casting
industry and it will offer a host of
opportunities.
www.foundry.org.hk
www.lktechnology.com
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