Vinexpo Daily - Review Edition

REGIONAL SPOTLIGHT: GERMANY
GERMANY:
TREND
TOWARDS
HIGHER QUALITY
WINES FOR
EXPORT
Mosel Wine region
Rediscovered: Germany’s Aromatic
Grape Varieties
Last year around one million hectoliters of German
wine valued at 288 million euros was exported to
130 countries, representing a decline in value of
Aromatic grape varieties are one of the major German bouquet
experiencing a revival both in varieties. Scheurebe wines range
4% and of 3% in volume. Entry-level wines were
Germany itself and abroad. from dry to luscious sweet,
most affected by this development.
This year’s Vinexpo covers the and from quality to ice wines.
full gamut of these wines, which
On the other hand, quality wines are becoming
appeal especially to younger wine Sauvignon Blanc is the
increasingly important in German wine exports,
enthusiasts – thanks to their shooting star among German white
having gained an 85% share of the total export
intensive aroma, coupled with a wines. Over the past ten years, its
revenue and a 75% share of the export volume.
pleasantly fresh fruity acidity and vineyard area in Germany has
subtle sweetness.
more than tripled to 960 ha, with
Compared with the previous year, this corresponds
further potential for growth.
to an increase of 2%, continuing the trend towards With over 100 years’ history,
higher quality wines in exports that has been
observed for some time now.
“German wine exporters see themselves up against
very stiff international competition, especially in
the entry-level sector”, explains DWI managing
director Monika Reule. “This is amongst other
factors due to the declining wine consumption in
Scheurebe has a cultivation area
of around 1,400 hectares, and is
Then there’s Gewürztraminer, a
monument to German wine culture
the large European winegrowing countries. In the
past few years, these countries have increased their
export activities and – due to the relatively lower
production costs - are able to offer their wines at
a more favourable price than German producers.
Because of this, the path we are taking in our wine
One-Stop
German Partner
exports to raise our profile through quality and
increase added value for our producers is, in the
long-term, the right one,” says Reule.
The average price of exported quality wines
remained unchanged in 2016 at 3.23 €/l,
compared with a one cent drop in the mean value
for all wines, now at 2.88 €/l. Red quality wines,
For those who are looking for estate
bottled, natural Riesling and Pinot Noir
wines from all wine growing areas
of Germany, and who wish to get
a choice of finest quality wines from
ONE source of supply and on one
in Germany.
with a share of 7% of total exports, were exported
invoice, MO-RHE-NA has a very long
at an average price of 3.61 €/l
list of references.
For many years, German wine exporters have
generated more than a quarter of their total revenue
in the USA. In 2016, 187,000 hectolitres of wine
with a value of €80m and an above-average price
of 4.26 €/l in the mean were exported to this
MO-RHE-NA and its associates commit
themselves to making and promoting
high class quality estate wines, and their wine portfolio •
– steeped in centuries of tradition.
A total of 420 ha of the overall
965 ha can be found in the Pfalz
– the largest vineyard area of this
variety. The remainder is grown in
Baden and Sachsen as a speciality.
Gewürztraminer seduces the
senses with its captivating scent
of roses. Matured as a dry to offdry
wine, it complements Asian
cuisine or game pâté, while luscious
sweet varieties are especially tasty
with aromatic desserts and spicy
cheese •
are able to connect interested buyers
or importers with a number of wellknown
wine estates from many regions
MO-RHE-NA brand names such as the
Refreshing Riesling, the Wine Diva and
the Scheurebe Spätlese in blue bottles,
the luscious Riesling Eiswein (icewine)
or the fine B.A.(Beerenauslese) top-off
VINEXPO DAILY / REVIEW EDITION / FRIDAY 30 TH JUNE 19