GineersNow Construction Leaders Magazine June 2017 Issue 003, Bechtel

Today, I thank God for helping me take the
position of President Marketing (MENA & CIS
region) at KARAM and also blessing me with a
beautiful family of 4 who have always stuck by
me through thick and thin.
THE COMPANY
KARAM is a company that was established in
the year 1994 with humble beginnings. Today,
it manufactures premium personal protective
equipment conforming to various standards
of the world, like- EN, ANSI etc., having a
manufacturing base in Lucknow, India. KARAM
DMCC is a marketing offshoot from the parent
KARAM Company & is based in Dubai, UAE.
It was established in the year 2012 to reach out
to the customers in the countries of the Middle
East.
The parent company KARAM has its
manufacturing base in Lucknow & in
Uttarakhand, India. The Corporate office is
based in Delhi NCR region. KARAM has multiple
marketing offices throughout India & also has
marketing offices in Australia, USA, Europe, and
South Africa including the one in Dubai. KARAM
boasts of manpower strength of more than
2600 people located all across. KARAM also
has a specialized Training & consultancy center
in Delhi NCR that provides training on work at
height & rescue procedures to the customers
both domestic as well as overseas.
We have very clearly defined Mission and Vision
Statements for our Organization. To summarize,
our Vision is to provide the highest level of
quality in Production and Service, through
sustained effort in the field of Innovation,
process controls, Customer reach and Training.
Our Mission is humane - to save millions of lives
working in hazardous industrial environment
all across the globe. The Mission and Vision
Statements are placed on display all across our
organization, at various places, and also on our
website.
KARAM has strong organizational values
namely- Integrity, Supportive Attitude, Work
Ethics, Active Participation & Execution
Excellence which are constantly communicated
to all so that they can be in bided in the positive
work culture of the organization.
We plan to double up our manufacturing base in
the coming years. With new products in pipe-line
and introduction of new models to the existing
line, we are anticipating a phenomenal increase
in our revenues. For this, we also intend to
increase our Sales force by 30% in the next 3
years. KARAM will also be opening after-sales
service centers in various parts of the country.
Our strategic goal in the next 10 years is to raise
revenues by more than 200% which can be
achieved by both organic as well as inorganic
growth.
THE ORGANIZATION
KARAM as an organization is distinctly divided
into Manufacturing & Marketing sections. The
Marketing section comprises of more than 260
marketing & sales force who are ably supported
by a small number of administrative staff. At the
manufacturing front, KARAM has close to 2000
work force directly involved in the production of
goods. This team is led by approximately 300
executive staff out of which 40% are engineers.
KARAM also has a dedicated R&D team that
is deployed towards constant innovation in the
field of PPE, including Fall Protection Equipment,
Confined Space Equipment, Safety Shoes, etc.
40 Construction Leaders • June 2017