You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
GLOBAL INVESTOR 1.16 — 22<br />
NEW MARKETS<br />
50+<br />
While many famous<br />
50-plus women<br />
endeavor to dress<br />
and live as if they<br />
were still in their<br />
thirties, fashion has<br />
nevertheless stopped<br />
ignoring the 50-plus<br />
woman, with designs<br />
that are not too short,<br />
too tight or too<br />
revealing. Beyoncé’s<br />
mother, Tina Knowles,<br />
started a post-50<br />
fashion Iine that was<br />
available at Wal-Mart<br />
in 2010. In 2015, the<br />
glamourous daytime<br />
TV presenter, Lorraine<br />
Kelly, unveiled her<br />
first catwalk-inspired<br />
clothing range for<br />
50-plus women in<br />
the UK, designed for<br />
JD Williams, a fashion<br />
retailer with an emphasis<br />
on plus-size<br />
clothing. The 50-plus<br />
female fashion<br />
market is worth GBP<br />
2.5 billion per season<br />
in the UK and is a<br />
fast-growing sector.<br />
So far, however, fastfashion<br />
retailers such<br />
as Zara and H&M<br />
have not developed<br />
dedicated lines,<br />
probably a testimony<br />
that 50-plus remains<br />
a small niche.<br />
✖<br />
FOR MORE ON<br />
BRANDS AND MARKETS,<br />
GO TO PAGE 30
Change language