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Fashion

Beyond apparel Global Investor, 01/2016 Credit Suisse

Beyond apparel
Global Investor, 01/2016
Credit Suisse

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GLOBAL INVESTOR 1.16 — 55<br />

THE RISE AND FALL OF FASHION EMPIRES PART II<br />

BUILDING A<br />

FAMILY<br />

DYNASTY<br />

WITHOUT<br />

CLICHES<br />

Under the guidance of an initially reluctant Miuccia Prada, and husband Patrizio Bertelli, the Prada name<br />

has come to be globally synonymous with simplicity and luxury, innovation and classicism. Though seemingly<br />

­incompatible elements, they define the look that is seductively understated, and sometimes subversive.

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