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GLOBAL INVESTOR 1.16 — 52<br />
YOUNG DESIGNERS<br />
RAISING THE<br />
PROFILES OF<br />
NEW TALENT<br />
VFiles is a platform<br />
where young fashion<br />
designers, photographers,<br />
makeup<br />
artists, hair stylists,<br />
models and musicians<br />
can create their<br />
own profile and present<br />
their work to the<br />
public. It includes an<br />
online and brick-andmortar<br />
shop where<br />
the young talents’<br />
designer pieces can<br />
be bought. Moreover,<br />
young artists can<br />
apply for the VFiles<br />
off-schedule “runway”<br />
events at the semiannual<br />
New York<br />
<strong>Fashion</strong> Week (there<br />
were 1,000 applications<br />
for the fall/<br />
winter 2016 runway).<br />
The online community,<br />
the VFiles team<br />
and mentors (e.g. the<br />
design director of<br />
Calvin Klein menswear)<br />
then choose a<br />
couple of designers<br />
to show their collections.<br />
These runways<br />
are crowdfunded<br />
and fully produced by<br />
the VFiles community,<br />
including stylists<br />
and artists. The VFiles<br />
summer 2016 runway<br />
attracted over 600<br />
international journalists,<br />
celebrities and<br />
VFiles community<br />
members. “My goal<br />
is to change the<br />
way people think<br />
about fashion forever.”<br />
Julie Anne<br />
Quay, VFiles founder.<br />
✖ VFILES.COM
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