Jaguar Magazine 02/2017 – American English

You can’t deny the statistics.
THE MOTORING JOURNALIST AND MOM Globally, compact SUVs are the
ERIN BAKER – MANAGING DIRECTOR fastest-growing sector of the
CARS, THE TELEGRAPH car market. As buyers, we
just love that combination of
raised ride height, a bigger
trunk, room for five passengers and the extra
assistance of all-wheel drive.
Most people need these types of cars to be
a practical means of transportion, often for a
family. But it’s also a big purchase, so we want
good looks es well.
Premium brands like Jaguar have a big part
to play in the SUV market – design and brand
appeal really matter here.
The Jaguar F-PACE was a brave move, and
it’s been very well received. Now we have the
E-PACE, which comes down a size and opens up
a whole new market.
When you look at the specifications for the
vehicle, it’s clear that Jaguar has stayed close to
its roots in dynamic driving. I think this will be a
more purposeful driver’s car than most SUVs.
It won’t disappoint current Jaguar owners,
who perhaps already have a Jaguar F-TYPE and
need an SUV for family duties. But it will also
reassure customers new to the brand that the
Jaguar DNA hasn’t been diluted.
As a mother of two, I think it will also play the
versatile family car very well. The interior has
some interesting touches, and that wide trunk
space is really important to families loading up
their shopping, vacation bags or kids’ bikes.
Talking to the engineers, I know they worked hard
to create more rear legroom – that’s important.
If I set out to design an everyday sports car
with a raised ride height and a big trunk, I think it
would look a lot like this.
“IT WILL PLAY THE VERSATILE
FAMILY CAR VERY WELL”
THE JAGUAR 21