Jaguar Magazine 02/2017 – American English

The Jaguar E-PACE had to
THE DESIGN GURU have its own character – we
IAN CALLUM – want people to love it for its
DESIGN DIRECTOR, JAGUAR own sake. It is still clearly a
Jaguar, and we learned
from the development of
the Jaguar F-PACE how to apply distinctive
Jaguar lines to a vehicle that has different
proportions to our sports cars and sedans.
The E-PACE has to be sporty because it’s
a Jaguar. But it exudes that sportiness within a
tight set of constraints. People expect a
certain level of practicality from an SUV,
and I think we’ve produced a great balance
of all these elements.
We’ve taken a similar approach for the
interior. The cabin is very practical, yet it also
has a very sporty character, and we’re not at
all apologetic about having taken some of
the details directly from our sports cars,
such as the very distinctive grab handle
and real driver focus.
We’ve also worked very hard on the quality
feel of the E-PACE, with the right materials,
the right details, and the right craftsmanship
throughout.
Outside, my favorite feature is the crease
that flows along the waistline, overlapping
before disappearing around the rear. If you
look below, there’s a very sharp fold, almost
like a cut in the side of the body. This serves to
break up that visual mass, delivering the
characteristic elegance of a Jaguar.
Our customers get this stuff. Aesthetically,
they’re very astute. If you go over the top to
get their attention, they won’t be fooled. So
the E-PACE doesn’t scream at them. I think it
speaks to them in a loud whisper.
STRIKING ROAD
PRESENCE
• Sports car-inspired
design
• Sleek LED
headlamps
• Signature LED
tail lights
• Optional 21” alloy
wheels
European models shown.
26 THE JAGUAR