Jaguar Magazine 02/2017 – American English

“A WATCH
SHOULD HAVE
SEX APPEAL”
TAG HEUER MODULAR 45
THE TAG HEUER MODULAR 45 is the follow-up to the
Swiss watchmaker’s first smart watch, the TAG Heuer
Connected, which was launched in 2015. Building on the
success of the group’s first attempt at penetrating the
smart watch market and heralded as one of Mr. Biver’s
boldest moves to date, the Modular 45 measures 45mm
in width and 13.75mm in thickness and it is made up of a
number of interchangeable components, including
cases, bracelets, lugs and bezels, meaning it can be
customized in almost infinite fashion. Designed and
manufactured in high-quality materials at
TAG Heuer’s new manufacturing facilities in La Chauxde-Fonds,
the watch is labeled with the same Swiss
Made seal of quality as the company’s mechanic
timepieces. While aiming at the high-end luxury market,
the watch packs the same functions as other smart
watches, including an Intel Atom Z34XX processor,
512MB main memory and 4GB of storage. Compatible
with both Android and iOS and waterproof to 50
meters, it includes an accelerometer, gyroscope, tilt
detection sensor, microphone, vibrations/haptics
engine, ambient light sensor, GPS, and NFC payment
sensors for wireless payments.
Alternatively, I’d be back at university, doing a degree in art,
head stuck in a book, rediscovering sport, looking after my
cows, hiking – the list is endless.
And yet you’re going to run a marathon.
Not before I hit 70 in two years’ time! I am just getting into
my training, but I have many other projects on the go, too.
You’ve done almost all there is to do in the watch industry
and you’re a self-made millionaire. Most people your
age would be planning their retirement. What makes you
carry on?
It’s not an ego thing or even about wanting to achieve
something. I’ve already fixed four watch brands. I’m not
doing it just to make more money either – as long as my
family is okay, I don’t really care. It’s about the passion
I feel for the job. For me it’s an expression of love that
keeps me awake, energizes me, makes me feel optimistic,
provides vision and keeps me in touch with many people.
It is this love that enthuses others who then give so much
back in return. Retirement would mean turning my back
on that and these people, and that’s why I’m not ready to
give up just yet.
42 THE JAGUAR