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2016 fall newsletter

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Point of Rental Acquires Syrinx by Higher Concept<br />

New Branch in the UK<br />

At Point of Rental, we strive to bring you the best<br />

software tools to make your business more<br />

successful and your life easier. And now, with<br />

the acquisition of Syrinx Software, our innovation is<br />

expanding. The combined knowledge of two teams that<br />

develop and support award-winning software creates<br />

a stronger force to bring you the best features and the<br />

best service.<br />

On July 5, <strong>2016</strong>, Point of Rental announced the<br />

acquisition of UK-based Syrinx by Higher Concept<br />

Software. The merger brings together two industry<br />

leaders, with both companies recognized in our<br />

respective markets for producing award-winning rental<br />

and inventory management software. Point of Rental<br />

Software is used in over 2700 customer locations in<br />

more than 33 countries, but with the addition of Syrinx’s<br />

2000 customers in more than 10 countries, this merger<br />

makes us one of the largest rental software providers in<br />

the world.<br />

“Our two companies are known for award-winning<br />

innovation and unparalleled customer service and as<br />

we move forward as one, we intend to keep it that way,”<br />

said Wayne Harris, Point of Rental President and CEO.<br />

“Together we will continue to deliver the blend of great<br />

software and authentic care for which we are known.”<br />

Point of Rental is infused with a spirit of innovation that<br />

goes back to our very roots. Today you see it not only<br />

in our technology, but also in our culture and the way<br />

our team members go above and beyond to care for<br />

our customers. Those values are mirrored in the Syrinx<br />

team and ultimately will make us better together.<br />

An Innovative Spirit<br />

The story of Point of Rental’s beginnings has circulated<br />

now for over 33 years, so you’ve likely heard the story<br />

of how three NASA engineers-turned-entrepreneurs<br />

opened a homeowner rental store but couldn’t find<br />

adequate software. So in 1983, they created Point of<br />

Rental Software, designed to flow intuitively with the<br />

way rental really works.<br />

Over time, Point of Rental’s reputation was established<br />

as fast, dependable software that businesses could<br />

count on. To keep up with the rapid pace of technology,<br />

in 1993 the entrepreneurs brought in fresh talent,<br />

hailing from a Point of Rental customer. Having grown<br />

up working in his parents’ rental store, Wayne Harris,<br />

was well-acquainted with the inner workings of the<br />

software and the rental industry, so with a computer<br />

programming degree in hand, he was hired as the<br />

fourth employee of Point of Rental. In 2011, after nearly<br />

two decades of developing Point of Rental’s awardwinning<br />

software and overseeing a number of industry<br />

innovations, Wayne became president and CEO of the<br />

company.<br />

That strategy of hiring rental industry professionals has<br />

been a key reason Point of Rental is known not only<br />

for developing intuitive rental software, but also for<br />

providing excellent customer service. Today our team of<br />

rental experts consists of nearly 100 employees.<br />

Over the past three decades, Point of Rental Software<br />

has consistently led the way in the industry with the<br />

implementation of cutting-edge technology, including<br />

cloud-based software, RFID integration, and kiosk<br />

functionality just to name a few. The company now<br />

offers a suite of rental and inventory management<br />

solutions from web-based products to customized ERP<br />

software designed for rental companies of all sizes and<br />

industries.<br />

With that kind of history, you would think Point of Rental<br />

has the corner on the market for industry insight and<br />

experience. But Syrinx’s story is remarkably similar!<br />

9<br />

POINTOFRENTAL.COM / FALL <strong>2016</strong>

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