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Food Turkey Magazine September 2017

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Turkey,

discover the

potential!

Despite political upheaval, and Russia’s import ban on Turkish

products, the country still imported over $5 billion worth of

food and drink products – making it an ideal export destination.

Turkey’s position as a top food and beverage export location

looks secure in 2017. Turks are increasingly wary of processed

foodstuffs, preferring instead to seek out healthier options. Organic

food and drink, flying under the radar at present, is one of

the Turkish food industry’s quietly growing sectors – one ripe for

export expansion.

A current market valuation of $97.9 million belies the impressive

growth Turkey’s organic sector is experiencing. By 2020, the

market will have grown at a CAGR of 12.9%, pushing its value

to above $170 million. This low base provides a brilliant platform

for foreign companies to exploit, but what should they be shipping

to Turkey?

According to a United States Department of Agriculture report,

top organic products include dairy offerings, such as cheeses and

milk, alongside oils and fats. These two product areas are integral

to traditional Turkish cuisines, thus are becoming regular fixtures

in Turkish kitchens nationwide.

The concern for halal food and beverage is also increasing. In a

nation where 98% of the population identifies as Muslim, you

would expect Turkey to be an almost captive market for halal

food and drink products. Worth $168 billion, and rising, halal

food and drink is a major part of Turkey’s food sector mix.

The hot trend for the past couple of years has been pre-packaged,

frozen or readymade halal offerings. Turkey’s population is

living increasingly active, fast-paced lifestyles and gender roles are

changing too; plenty of women now have careers, leaving less

time for meal preparation. As such, ready-to-eat options are

increasingly gaining prominence in Turkey’s halal sector.

Shows as ITE Food & Drink will have a great importance on

discovering all these impart and export opportunities. We will

there and at GulfHost, The Hotel Show, Gulfood Manufacturing,

Gulfood, etc. Let’s meet there!

4 FOOD TURKEY September 2017

Mehmet Söztutan

Group Chairman

Publisher

Managing Editor

Responsible

Editor-in-Chief:

Editor

Advertisement Manager

Correspondent

Communications Manager

Art Director

Artwork Consultant

Graphic Designer

Chief Accountant

Subscription

Computing

Social Media

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ISTMAG Magazin Gazetecilik

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CONTENTS

6

Spice exporters aim

European markets for

more sales

10

Turkish food

products flying off

shelves in Qatari

markets as blockage

remains

16

Turkish food industry:

Can it benefit from

Brexit?

26 48

New and healthy

food for expectant

mothers: turkey meat!

34

Billur Tuz and Fora

Zeytin introduced to

Chinese market

38

Hospitality Week

in Dubai

44

Growing appetite for

seafood drives demand

at Middle East’s

largest dedicated seafood

expo

11th yummex

Middle East: a sweet

show!

54

TGDF Chairman

Kopuz: “Food industry

is being turned

into a target”

60

Assan Foods introduced

its products in

Dubai Gulfood Fair

66

Turkey’s olive oil and

table olives – ancient

traditional taste of

Mediterranean cuisine

72

Erpilic to expand

Turkey meat

market with a new

investment worth 45

million

82

Food Istanbul ready

to host the industry

86

ISM in Cologne - the

big world of sweets

and snacks

6 FOOD TURKEY September 2017


Avrupa eti. Sıkı standartlar. Yüksek kalite.

Yeşil fasulyeli biftek

Malzemeler:

antrikot (260-280 g), patates (300 g), zeytin yağı (20 ml), domuz

pastırması (80 g), yeşil fasulye (200 g), tereyağı (40 g), sarımsak (1 diş),

maydanoz (40 g), tuz, karabiber (isteğe bağlı), yağ (40 ml), zeytin

yağ (40 ml)

Yapılışı:

Ete tuz ve karabiber katın. Yeşil fasulyeyi yıkayın, temizleyin ve domuz

pastırması dilimlerine sarın. Kabuklu patatesleri yıkayın, tuzlayın ve azıcık

zeytinyağı ekleyin. Fırın tepsisine dizin ve fırında 200 derecede 30 dakika

boyunca pişirin. Tereyağını kase içine koyun, rendelenmiş sarımsak, kıyılmış

maydanoz, tuz, karabiber ekleyin. Malzemeleri homojenik bir karışım

olana dek karıştırın. Domuz pastırması ile sarılmış fasulyeyi 4 dakika boyunca

tavada kızartın. Eti çok az yağda her iki tarafını yaklaşık 3 dakika boyunca

kızartın. Bu şekilde hazırlanan bifteği domuz pastırması ile sarılmış

fasulye ve fırınlanmış patates ile servis edin. Etin üzerine tereyağı koyun.

Sadece „Avrupa’nın tadına bak”!

Modern ve zorlu tüketiciler, et

üreticilerden güven ve müthiş

bir tat sağlayan sıkı standartlara

uygun olarak üretilen kaliteli

ürünleri beklerler. Onların

beklentilerini göz önüne alarak,

2015 yılında Türkiye’de AB ülkeleri

menşei olan taze, soğutulmuş

veya dondurulmuş dana

eti ve onun bazında üretilen

gıda müstahzarlarına adanmış

„Avrupa’nın tadına bak” tanıtım-bilgilendirme

kampanyasını

başlattık.

Avrupa dana eti üretiminin temeli,

birtakım sıkı kurallar ve kalite standartlarını

temsil eden „Tarladan çatala”

politikasıdır. Söz konusu politika;

tam şeffaflık, denetim, hayvan refahı

için özen ve sürekli veteriner denetimi

sağlama dahil olmak üzere önemli değerlere

dayalıdır. Prosedürler; menşei,

tanımlama sistemi, doğru besleme,

kesim, paketleme ve nakliye gibi gıda

zincirinin tüm unsurlarını kapsar.

Üretim kurallarının standart hale

getirilmesiyle, Avrupa Birliği’nden gelen

dana eti tekrarlanabilirliği ile karakterize

edilir. Tüketiciler için bu her

zaman yüksek kalite, uygun yumuşaklık

ve sululuk seviyesinin yanı sıra,

inanılmaz lezzet ile ayırt edilen iyi bir

ürün alacaklarından emin olabilecekleri

anlamına gelir. Ayrıca, Avrupa

üreticileri, Türk müşterinin ihtiyaçlarına

ayak uydurabilirler. Benzersiz

duyusal ve tat özellikleri Avrupa dana

etinin mutfakta mükemmel bir seçim

olmasını sağlar.

Organizatörler; Avrupa dana eti

üreticileri ve girişimcileri arasında bir

iş platformu oluşturmayı amaçlamıştır.

Daha fazla bekleme ve bugün Avrupa’nın

tadına bak!

Daha fazla bilgi edinmek için

www.avrupanintadinabak.eu web

sitesini ziyaret edin.

KAMPANYA AVRUPA BIRLIĞI

VE POLONYA CUMHURIYETI DESTEĞI

ILE FINANSE EDILMIŞTIR

AYRICA DANA ETI TANITIM FONU

DESTEĞI ILE DE FINANSE EDILMIŞTIR


Spice exporters aim

European markets

for more sales

A group of spice

exporters have

participated in

general assembly

meeting of European

Spice Association

to deliver their

messages as a

dependable trade

partner for more

sales.

2017 general meeting of ESA, European

Spice Association was held

in Bordeaux, France. About 190

members were in the meeting, 20

of them from Turkey, headed by

Nurettin Tarakcioglu, chairman of

Aegean furniture, paper and forestry

products exporters association.

Tarakcioglu said that five Turkish exporter

companies are represented

in the Association.

He said, “Turkey has a great potential

by having large variety of plants

and spices. The meeting of the ESA

is highly important for commercializing

this potential. Following

the coup attempt in 15 July foreign

buyers limited their intent to visit

Turkey for a while. So, having been

in these kind of organizations have

become more important for us to

empower the image of Turkey in

foreign markets.

Turkey’s spice sales in abroad has

shown an increase about 14 percent,

and earned 175 million dollars

from spice exports in 2016. It was

153 million dollars in 2015. European

countries, Germany, Belgium,

Holland and France are top buyers

of Turkish spices. Medical doctors

advice people to consume spices

as replacement for salt. This is a

good opportunity for our business.

We have a rich variety of spices

that must be marketed more effectively.

We have an opportunity to

reach billion dollars level in exports

by our efforts in a short period.”

ESA general assembly has brought

almost all players in spice industry,

where they meet with each other,

exchanged their views and plans,

sought opportunities for more

business. ESA has a higher level of

awareness and power on its members.

8 FOOD TURKEY September 2017


Turkish Government ready to

apply food measures to push

down inflation to single-digits

The Turkish government’s measures to

ease increasing prices are ready to be

applied, amid aims to gradually bring

down inflation rate to single digits again.

Turkey’s Food Committee held a series

of meetings to develop feasible

measures to prevent an ongoing hike

in food prices and settled on a general

framework which shows things-to-do,

said Deputy Prime Minister Mehmet

Şimşek, who also heads the committee,

state-run Anadolu Agency has reported.

The government aims to raise output

in the medium and long terms and

to resolve some structural problems

in the food supply chain immediately,

he noted, underlining some key risks

which are resulting from steep increases

in unprocessed food prices. Şimşek

noted that the agreed measures will go

online very soon. “According to the results

of the technical works, these measures

will restrict some key inflationary

risks resulting from fluctuations in the

unprocessed food prices, and they will

push down the inflation rate to single-digits

again. In the upcoming years,

the food inflation will be in compliance

with the inflation target,” he added.

Industry officials and economists say

there are deeper structural problems,

from the lack of a long-term agricultural

policy to a supply chain hindered

by middlemen and arcane bureaucracy

across the country.

Şimşek noted that a comprehensive

production plan was prepared in a

bid to boost output especially in import-dependent

products, including

legumes. “We will also introduce new

incentives to support fresh fruit and

vegetable production,” he added.

Şimşek noted that the government will

take crucial measures in the short run

to examine and monitor the competition

conditions at certain points of the

supply chain and to boost inspections

to detect unlawful storage activities in

preservable food products as well as

increase logistics and storage quality.

“We will introduce incentives to support

producers in offering much better

storage and logistical services. This will

also enable them to lower their dependence

on middlemen,” he added.

10 FOOD TURKEY September 2017


Turkish food products flying

off shelves in Qatari markets

as blockage remains

Turkey has started to provide daily

food and water supplies to Qatar with

Turkish Airlines Cargo planes as the

Gulf state faces isolation imposed by

fellow Arab countries over its alleged

support for terrorism.

Qatari market chains also announced

on social media that daily food products

from Turkey such as milk, yogurt,

and chicken were now on the shelves

with signs “from Turkey by air.” Market

employees reported that Turkish products

are in high demand and all food

12 FOOD TURKEY September 2017

supplies can be found in most of the

supermarkets across Qatar.

“Everything is fine in Qatar, we are

now buying Turkish products. Turkey

and Qatar are setting a good example

on how relations between countries

should be,” a Qatari lawyer, Suheyl

Awad, said as he bought a carton of

milk for his son.

The Turkish parliament pushed through

a bill on deploying Turkish troops in Qatar

followed by President Recep Tayyip

Erdoğan’s rapid approval, completing

the legislative process. Saudi Arabia, the

United Arab Emirates (UAE), Bahrain

and Egypt severed relations with Qatar.

Several countries followed suit.

Qatar vowed to ride out the isolation

and said it would not compromise its

sovereignty over foreign policy to resolve

the region’s biggest diplomatic

crisis in years. Turkey has maintained

good relations with Qatar as well as

several of its Gulf Arab neighbors.


Russia to

import Turkish

tomatoes

in certain

periods

Russia has decided to buy tomatoes

from Turkey at certain times and three

companies that meet the requirements

will initially export them to the country.

The green light was finally given

regarding the embargo that Russia had

applied on Turkish tomatoes. Russia decided

to import tomatoes from Turkey

at certain periods which the product is

not grown by its own producers and it

will additionally import other products

such as tomato paste from Turkey.

According to the decision taken after

the contacts of Russian officials in

Turkey, three companies that fulfill the

technical requirements will initially export

Turkish tomatoes to the country.

According to the decision taken after

the technical contacts of Russian officials

14 FOOD TURKEY September 2017

Turkey, which produces 70 percent of

tomato exports to Russia, faced a Russian

embargo after the jet downing crisis

between the two countries. Russia,

which launched an economic embargo

on Turkey as of January 1, 2016. The imposed

import sanctions on many Turkish

products such as tomato, orange,

apple, apricot, broccoli, mandarin, pear,

chicken and turkey, were later lifted after

normalization talks began, with the

exception of tomatoes. Turkey, therefore,

intensified efforts to solve the crisis

surrounding the crucial exports of

tomatoes.

The Turkish delegation that engaged in

talks with the Russian delegation that

came to Turkey, proposed to pave the

way for exporting in the seasons when

Russia cannot produce tomatoes.

It was reported that Russians also

leaned toward this proposal. According

to the decision made after technical

talks with Russian officials, three Turkish

companies that meet the technical requirements

will be the first to engage

in exports with Russia. These three

companies will be selected from those

which have exported to Russia before.

The export permit covers the entire

year except for a few months when

Russia can plant tomatoes. The permit

is expected to take effect within a few

months. Samples will be taken from

Turkish tomatoes with the mechanism

to be set up and then, tomatoes that

meet the required conditions will be

exported without any bottleneck in

customs.

Thus, problems associated with pesticides

are expected to be avoided. With

the said mechanism, there will also be

no customs duties arising from the inspection

with regards to the exports

of tomatoes.

With the new system, the Russian

farmers who started to produce tomatoes

in the greenhouses after the crisis,

will not be victimized either. Russia’s tomato

needs will be primarily met from

the domestic producers. Especially, the


greenhouses in the southern part of

the country are said to be working efficiently.

Russia estimates that the tomato prices

in the market will also drop as a result

of renewed visa exports of tomatoes

from Turkey. In 2014, Turkey exported

$508 million in tomatoes and cucumbers

to Russia, while prior to the

embargo, 43 percent of the tomatoes

consumed in Russia came from Turkey.

Following the ban by the Russian government,

Turkey’s exports of tomatoes

increased by 500 percent to Belarus,

200 percent to Poland, 200 percent to

Azerbaijan and 130 percent to Nakhichevan.

In addition, producers and exporters,

regarding an increase in the tomato

exports to countries neighboring

Russia, said they are buying tomatoes

from them and selling the product to

Russia.

and a very minor reduction value compared

to the 2013 quarter.

The official data also demonstrated

that Turkey’s fresh tomato exports in

2014 were valued at $426 million while

$275 million of this amount came from

exports to Russia, which signifies that

Russia alone constituted 65 percent of

the Turkey’s fresh tomato exports.

According to the Turkish Exporters’

Assembly data from May, Turkey’s fresh

fruit and vegetable exports to Russia

increased by 503.7 percent in May and

reached $2.12 billion.

Indicating that the price of selling tomatoes

to Russia before the crisis was

around TL 4-5 ($1.14-1.42), Turkey’s

Greenhouse Investors’ and Manufacturers’

Association (SERA BİR) Chairman

Müslüm Yılmaz previously noted,

“After the crisis, the tomato price in

Russia was TL 13 ($4). Russian citizens

consume tomatoes at a price that is

three times higher that amount.”

In the January-April period of 2016,

Turkey exported 227,619 tons of tomatoes

valued at $120 million. In the

same period this year, 267,482 million

tons were exported and the value of

these exports was $161 million. Officials

stated that Turkey’s tomato exports

increased by 18 percent compared

to the previous year, saying there

was a value-based increase of 34 percent.

They also said that tomatoes are

entering the Russian market.

Moreover, during the third quarter of

2014, tomato exports to Russia increased

by 89 percent in volume and

96 percent in revenue compared with

the same quarter of 2013, official data

revealed. The fourth quarter of 2014

saw a 2 percent increase in volume

16 FOOD TURKEY September 2017


Turkish food industry:

Can it benefit from Brexit?

The historic exit of the United Kingdom

from the European Union has

cast uncertainty over the nation’s

food supplies in the near future. A

report from Turkey’s Egeli & Co. Financial

Services Group suggests that

Brexit has opened up the UK’s food

market for Turkish producers.

The new report, spearheaded by

Egeli & Co’s Asset Management Research

Strategy Director, Güldem

Atabay Sanli, examines the effects

of Brexit on the UK, EU and Turkey’s

agricultural and food sectors.

According to this report, the EU

provides 70% of its food exports to

the United Kingdom. Now that the

18 FOOD TURKEY September 2017

UK has decided to leave the world’s

biggest free trade market, food prices

are expected to rise while sales

volumes drop.

England alone is home to over 65

million people. At present, the country’s

agricultural sector can provide

enough food for two thirds of the

population including attendant fishing

industries. Given the fact that

the UK also includes Wales, Scotland

and Northern Ireland, food imports

are vital.

•A growing demand for organic produce

is sweeping across the United

Kingdom too. Egeli & Co’s report

suggests this increasing desire for

health foods will further influence

the levels of imported food needed

to sustain the UK.

Given the import volumes of key

food commodities needed by the

United Kingdom, Turkey is well

placed to capitalise on any shortfalls

in the wake of Brexit. High tariffs


are currently hindering UK imports

of fruit and vegetables, for example.

Egeli & Co’s research suggests that as

the United Kingdom negotiates with

the EU, Turkey should also act quickly

to take advantage of any breaks in

relations and negotiate better tariffs

for its food exports.

Turkey currently exports a variety

of food products to the UK, including

fresh and dried fruits, nuts, and

frozen and canned vegetables. 15%

of Britain’s imported fresh and dried

grapes are sourced from Turkish

producers. 2.5% of the UK’s citrus

fruit is also imported from Turkey.

Egeli & Co also highlighted how

improvements in the packing and

labelling of Turkish food products

will improve their chances in the UK

market.

Turkish producers are already picking

up the slack in a decline in cherry

production amongst some major EU

member states. Can Turkey’s food

and drink industry respond similarly

to the UK’s predicted shortages

post-Brexit?

Brexit may have caused uncertainty

over Europe, the report concludes,

but for Turkey a golden opportunity

has presented itself. Food and drink

producers will have to act fast to

make the most of the opportunities

available in the UK in a post-Brexit

world.

20 FOOD TURKEY September 2017


Award-winning Beypazarı

Mineral Waters always

gets the highest scores at

various surveys

Beypazarı Mineral

Water got the

highest scores at

various surveys in

2009-2010-2012-

2015 and four

prestigious awards

in 2016 namely

“Best Brand of

the Year Award”,

“Consumer Quality

Award”, “Best

Reliable Product

Award” and “EU

Quality Award”.

22 FOOD TURKEY September 2017

Having more than a half-century of

experience, Beypazarı Mineral Waters

was established in 1957 as a private

enterprise. The establishment has a

production concept that serves for

human health, protects and warns

its consumer about healthy beverages.

Beypazarı Mineral Waters which

makes a production of 300 thousands

bottles per hour and follows the industrial

developments around the

world has always protected the product

quality and its natural content, has

become the ruler of the shelves from

the bottling of natural mineral water

until it reaches its consumers. Beypazarı

Mineral Water with its mineral

content and hygiene is the most reliable

mineral water brand for human

health.

The establishment which has a prominent

place in the domestic market

with its production capacity and

Niyazi Ercan,

Chairman of the Board of Beypazari

modern production facilities, also

plays a significant role in the overseas

market and export its product range

with Natural Fruit Mineral Waters

and now producing seven varieties


including lemon, apple, cherry, strawberry,

pomegranate, mandarin and

lemon C+ (with vitamin C). Beypazarı

has new product which is Beypazarı

Gazoz.

Beypazarı Mineral Water got the highest

scores at various surveys in 2009-

2010-2012-2015 and four awards in

2016. It is also won the “Best Brand

of the Year” award, “consumer quality

award”, “best reliable product award”

“EU quality award” in 2016.

Beypazarı Mineral water won the

“Recommended Brand to all Consumers”

award from the all consumers

Protection society,

Beypazarı Mineral Water has the biggest

and most modern establishment

in Türkiye with its understanding of

quality it carried on through the years.

For this reason it was the only mineral

water brand which was nominated to

the “2016 EU Quality Award” given

by the European Union. It continues

to prove this reliability and quality

with the awards it gains. Beypazarı

Mineral water export the products to

20 country.

WHY NATURAL MINERAL

WATER?

• Magnesium, one of the minerals

contained in natural mineral waters, is

the cation most intensively contained

in cell after potassium.

• The sodium contained in natural

mineral water is the element found in

body fluid the most and provides regulation

of fluid distribution and fluid

balance.

• The waters containing calcium and

magnesium are also effective for prevention

of complaints such as diarrhea

developed as a result of stress.

• Natural mineral water particularly

plays an essential role in prevention

and treatment of osteoporosis.

• It is inevitable part of all losing

weight programs as it does not contain

calorie.

• Prevents tooth decays as it contains

fluoride.

• It is particularly recommended for

pregnant and breast feeding women.

• When milk and natural mineral water

is compared, it is scientifically found

out that both foods contain minerals

useful for body at similar degrees.

23


Fountains of Uludag to

flow to Bursa

Ground

breaking

ceremony was

held for the

construction

of a bottling

facility for

waters coming

from Uludag in

Goze, Kestel. It

is planned to be

operational in

September.

Operations are close to be completed

for the establishment of a bottling

facility for Uludag waters that has

been built by Bursa metropolitan municipality

in Kestel. According to the information

provided by Recep Altepe,

the mayor of Bursa, the factory is of

19 thousand sqm and equipped with

machinery imported from abroad.

The facility is regarded as another

contribution of the municipality to historical,

cultural and natural resources

of Bursa to the economic value of the

province. Recently, mayor Altepe and

BUSKI general manager Ismail Hakkı

Cetinavci have visited the construction

site.

Funded by resources of the municipal

budget, the facility will be a tool for

expansion of financial resources of

the municipality. Mayor Altepe said,

“We keep growing. We go beyond

our targets in every investment. Fountains

in Uludag are our major values

that await to be commercialized. We

deliver natural values of Bursa to the

benefit of people both in Bursa and in

other cities, where many consumers

demand us for better mountain water.

Water that will be bottled here will

also be exported to contribute to the

national economy.”

60 liters of water will be processed in

seconds and 40 TIR full of water will

be shipped at each shift, meaning 120

TIR per day.

24 FOOD TURKEY September 2017


Selva Food displays new

generation functional

products at GolFood

Selva Gida (Food) met with customers

at GulFood 2017 Fair, one of the

world’s most leading food fairs from

26th Feb. to 02 March in Dubai. Selva

Gida continues to have deals with

major importer companies and global

retailers while introducing new and

functional products.

Selva Gida, a company of Ittifak Holding

in the food sector, has over 180

products in 14 categories in its product

portfolio adopting the ‘True Food’ approach,

offers a variety of awarded and

approved product categories to international

markets.

Selva Food, exhibited a wide range

of products in the fair, including flour,

semolina, pasta groups, new generation

functional products. In addition to Napoletana,

Basilico and Arrabbiata varieties

of pasta sauces, vegetable macaroni

products and organic products, Selva

Gıda also launched gluten-free products

to its product family during the

event.

Concentrating on the ‘True Food’ concept,

originating from cereals, Selva

produces products that are nutritious,

humanistic, tasty, produced without

26 FOOD TURKEY September 2017

harming the environment and nature,

which are identified with human health

for the breeding of healthy generations.

Selva exports 50 per cent of production.

Selva Food General Manager Ozkan

Koyuncu, “Taste and quality of raw

materials are important for the quality

of our products. The whole process

of production from product selection

to processing, it is very important for

us to maintain their nature and nutritive

value. As a natural consequence

of this understanding we do not use

any preservatives or additives in the

production process and we control

the flow of the product carefully at all

stages. Our product range for functional

products has attracted a great deal

of attention from our foreign buyers as

well as the ones in domestic market. As

Selva Gida we continue to take necessary

steps to expand our business with

our new connections. GulFood was a

good opportunity for us in reaching

our targets.”


New and healthy

food for expectant

mothers: turkey meat!

Playing a significant role in

terms of sufficient and balanced

nutrition with the

phosphor, potassium, magnesium

and iron in its contents,

turkey meat supports

the brain development of

babies with the folic acid

which is of importance to

the expectant mothers in

particular. Distinguished by

its moderate price compared to the

red meat, mineral containing turkey

meat consumption will start to increase

all over Turkey with the Bolca

Hindi move, expanding with support

from Erpiliç.

Turkey meat is a commonly preferred

fowl worldwide due to high nutritional

value, low fat and cholesterol contents

and availability for processing with tasty

and various products. Despite containing

higher protein compared to red

meat and chicken and having lower fat

rate, turkey meat still isn’t consumed

28 FOOD TURKEY September 2017

as it should be in Turkey. Having purchased

Bolca Hindi, the top brand of

the industry, with an anticipation that

turkey meat, yet to be discovered except

for Christmas dinners, will start

to rise, Erpiliç will get the “pink meat”,

a healthy and tasty alternative to red

and white meat, to a point where it

deserves. Turkey meat to be delivered

easily at every point in Turkey with the

guarantee and dealer infrastructure of

Erpiliç will set the ground for a healthy

nutrition for Turkish consumers at the

first stage.

Folic acid containing

turkey meat is the new

favorite of expectant

mothers…

Contributing to the healthy development

and growth of children

and expectant mothers with

plenty of protein, turkey meat

offers a different alternative to

those caring about healthy nutrition.

Supporting the brain development

of the babies with folic acid which is of

importance to the expectant mothers

in particular, pink meat prevents anemia

and supports cell development with vitamin

B12 in its contents. Turkey meat

slows down the aging process with its

antioxidant characteristics as well as

triggers serotonin hormone (happy

hormone) with its amino acid content,

named tryptophan. Milk, banana and

turkey meat are regarded as examples

of tryptophan containing nutrients,

which are also needed by expectant

mothers and provide relaxation.


Dried Fruits sector aims 300

million dollars, 10% share

in exports to Middle East

Aiming to improve the exports of Turkey’s

leading food items as leader in the

world, including, sultana, dried figs, dried

apricots and pistachios, KMTG, Turkish

Dried Fruit Promotional Committee,

keeps its activities going in 2017 as well.

Prodexpo 2017 that was held in Russia

was the first activity of the commission

and the next stop was GulFood Dubai

where Turkey’s leading fruits were exhibited.

Osman Oz, Chairman of Turkish Dried

Fruit Promotional Committee, has said

that Turkey earns 1.4 billion dollars

from dried fruts exports annually and

the target for 2023 is to reach 3 billion

level.

Turkey needs to diversify its export

markets in order to be able to write

a new success story in exports. In the

Middle East countries dry fruit sector

now has 4 percent share in our exports.

Our goal is to increase this up to

10 percent. We aimed to have $ 300

million in the exports to the Middle

East countries of $ 3 billion the targeted

income from exports by the year,”

he said. KMTG President Oz, informed

that the Turkish Dry Fruit Sector that

has participated in 10 different promotional

activities, including 8 international

food fairs, in order to increase the

market share of Turkish dried fruits in

the world market in 2017. He concluded:

“There is a trend towards healthy

products in the world. This is an advantage

for Turkish dried fruit. We want to

get on the trend. In 2017, we focused

on the Far East, India, South Korea and

China markets in our promotional

programs. We will also be in the 20th

Mostar International Fair in Bosnia and

Herzegovina, besides the events in Russia

and Dubai.

The booth of KMTG represented by

the managers and members of the

commission in GulFood was visited by

Erdem Ozan Turkish Ambassador in

Dubai and Hasan Onal, trade advisor

of the ministry.

30 FOOD TURKEY September 2017


Zey-Tur-San prevents

spoilage of vegetables

from farm to table

We made an interview with M. Turgay

Tufekcioglu, member of the board of

the company on the occasion of the

launch of their new product Dobipa, a

name made of a famous pop song in

Turkey. He informed about other tastes

to be launched soon.

Known as the first

pasteurized pickles

producer in Turkey

Zey-Tur-San, brings

turnip drink to the tables

25 years later.

32 FOOD TURKEY September 2017

How long have you been in

food industry? What kind of

products does your company

produce?

M. Turgay Tufekcioglu

Zey-Tur-San was established as a family

business in 1983 and became a partner

of Poupon Reitzel Industries Holding, a

Swiss company of 90 years who produces

old pickle, vinegar and mustard

in its factories in France, Switzerland

and in Spain. In line with this partnership

our exports began to grow especially

to Germany. Pickling is a process

of fermenting vegetables to keep them

for years, a process known since 1950’s.

We prefer glass jars for health reasons


in our products. We have been doing

business with Felix for years; we supply

pickles of cucumber to Burger King

in all countries in Europe, except the

ones in Germany, Italy and Switzerland.

We sell our products in Turkey and in

Arab countries.

We started to produce turnip again

after 24 years. The basic input for turnip

drink is a vegetable that has several

benefits for the body. The sugar

in it is turned into lactic acid during

fermentation process. Turnip drink is a

local beverage, popular in hot climates;

it is completely natural and nutritious.

Two points are critical for this product;

that should be kept in glass bottles

and should not contain any preserve

in it. And, it should be pasteurized for

longer shelf life. This differentiates our

products from the competition. 25

years ago our facilities were not suitable

physically to produce more varieties.

What is your target for

turnip drink exports?

We sell our products to 35 countries.

Turnip drink is the best for palate

taste of the people in Middle East. It

is rather difficult to sell it to northern

and western countries, because they

have different palate taste, they prefer

sweeter products, not salty ones. They

even consume meat with honey. We

try to supply all retail chains in Turkey

at every corner of the country.

What percentage of your

production is targeted to

domestic market?

We process about 17 thousand tons

of vegetables for pickling, most of

them are made of cucumber. Other

vegetables are offered as accessories

for salads. We may increase our production

capacities easily depending on

the volume of demands. Grey companies

who make their products in

makeshift facilities are a major problem

for the industry. Most of them are

not audited by authorities. They have

to use printed cans for health reasons

but, they do not observe this and similar

rules of regulations. At the end, they

become able to compete us with their

lowest prices.

Do you have any procurement

problems on the supply side

of vegetables? Do you import

vegetable?

Geographically Turkey is one of the

rare countries that has the best arid

lands in the region. Climate is also good

for farming. Our basic problem is that

the state does not provide sufficient

incentives and high cost of labor. Turkey

has more potential than it thought.

There is a need for better agricultural

policies that larger corporations are

seeking opportunities for investment.

Lands should be united to expand the

farming lots. Price in the markets have

become an important criteria in the

world. Once in the past, Germany has

had close ties with Turkish farmers in

the 1980’s. In the 2000’s a new trend

emerged towards India as a source, because

energy, labor and tax costs are

lower and the conditions for farming

were good. They can harvest vegetables

all the year round. Turkey has some

advantages in terms of its proximity to

European markets, hygiene, and production

potential.

In some critical kinds we sign contracts

with farmers and quote prices in advance,

than supply them with seeds,

fertilizers, and medicines. We assign agricultural

engineers to them and transport

their harvests to our facilities. So,

we do not need to import vegetables.

In contrast we export red pepper to

Bulgaria and Greece.

What do you want to add

more?

Pasteurization may harm the milk but

it makes pickles more durable. People

may think about pasteurization in opposite

way, instead it is useful for pickles.

Sugar in vegetables is turned into first

glucose then lactic acid that preserve

the food. The important point in this

process is not to use salt overdose.

Higher the salt levels higher the risk of

high blood pressure and etc. Pasteurization

reduces the salt level.

Dubipak is our new product. It is

made of grilled tomato, green pepper,

and eggplant, in two versions, hot and

sweet. We added a variety with walnut

that was liked by the children.

We launched also other varieties of

jams and preserves, including, with sour

cherry and raspberry, besides, variety

of pickles made of beans, plums and

cauliflowers.

33


Polonez surveyed the

taste map of Turkey

Polonez; as based on the information

obtained from more than 10 thousand

sales spots it owns throughout Turkey,

announced which traditional

tastes are preferred more in

each region. According to the

taste map of Turkey, soudjouk

consumption takes the lead

among all delicatessen meat

products. While the east

of Turkey is more conservative

in traditional

tastes, the western

parts are seeking

for new tastes and

differences.

New tastes such as

salami, frankfurter and ham have

become equally indispensable at our

tables as our traditional tastes such

as soudjouk, pastrami and roast. These

tastes transform the pleasure of eating

into a feast at very different times,

from breakfast tables to barbecue pleasure,

from dinner menus to lunchtime

snacks.

Polonez General Manager Andaç Günsoy

said, “We are a brand that is capable

of following up on the demands

and requirements of our consumers

in the field of delicatessen meat products,

at more than 10 thousand sales

spot throughout Turkey since 1986.

We are able to measure the palatal

delights and taste preferences of our

consumers very well with our experience

in the market. While the pursuit

of new tastes increases continuously in

certain regions, some regions may be

very conservative for different tastes.

34 FOOD TURKEY September 2017


And, our goal is to develop our traditional

tastes even further so that they

are compatible with the lifestyles and

requirements of today’s man. What

is important for us is to increase the

diversity of functional and innovative

products in our range even further, as a

careful producer for the sake of healthy

and quality nutrition.”

Here is Turkey’s taste map:

West of Turkey is more open

to different tastes

Marmara, Mediterranean and Aegean

Regions are very open to innovations.

Consumers living in these regions prefer

to test new tastes as well as traditional

tastes such as soudjouk, pastrami

and roast. Most of the demand

received in this direction is for salami,

frankfurter, ham and smoked meat.

Soudjouk takes the lead in the

Central Anatolian Region

Soudjouk ranks first among the traditional

tastes in the Central Anatolian

Region Especially Kayseri and Afyon

play an important role in soudjouk

consumption. While the preference for

soudjouk ranks first in the region, it is

followed by pastrami and roast respectively.

Andaç Günsoy

Polonez General Manager

Eastern Anatolian Region likes

hot

Hot dishes and spices are almost a passion

for those who live in the Eastern

Anatolian Region. And, hot spices are

indispensable for the tables of those

who say “I can never manage if the

meal I eat is not hot.” Those who live

in this region also opt for hot varieties

in their delicatessen meat products

selections. The region where the hot

soudjouk demand is the highest is the

Eastern Anatolian Region.

35


Billur Tuz and Fora Zeytin

introduced to Chinese

market

Turkey’s well-known salt brand Billur Tuz and one of the leading olive

producers Fora Zeytin attended Asia’s largest fair, SIAL CHINA 2017,

where various brands from 67 different countries were introduced.

Visitors were attracted by the wide range of products presented by

Billur Tuz and Fora Zeytin. Olive particularly drew intense interest by

Chinese visitors, who knew very little about it.

On 17 to 19th May 2017, two leading

food marks of Turkey, Billur Tuz and Fora

Zeytin exhibited the products in SIAL

CHINA 2017, Asia’s largest food innovation

exhibition, in Shangai, the biggest

city at People’s Republic of China. In SIAL

CHINA 2017, where approximately 3

thousand exhibitors from 67 countries

presented their products on a 126 thousand

500 square meter area and 77 thousand

people visited, Billur Tuz and Fora

Zeytin got the visitors’ thumbs up with

their wide range of products.

PRODUCT SAMPLES WERE

CONSUMED QUICKLY

Billur Tuz was the subject in many of the

commercial negotiations in the fair with

its difference creating industrial and table

36 FOOD TURKEY September 2017


products. Knowing little about the olive

in their daily consumption and culture,

Chinese visitors were amazed at Fora

Zeytin’s products. Fora Zeytin’s product

samples were consumed quickly.

“CHINA IS A HUGE

MARKET AND HAS A HIGH

POTENTIAL”

Billur Tuz General Director Mutlu Mermer

stated that People’s Republic of

China and the neighbouring countries

had an importance for Turkey’s food

export and SIAL China 2017 was a

big opportunity in that respect. He

said: “China has a very crowded population.

It’s a huge market and has a very

high potential in terms of food. There

is a target group who sympathises imported

products. They are consent to

pay more to these products. Supermarkets

have even created separate

departments for imported products.

As Billur Tuz, we have experienced the

pride of representing our country in

the best possible way in Asia’s largest

fair, SIAL China 2017 and taken the

opportunity of introducing ourselves

to a new market.”

“THEY LOVED ORANGE-

FILLED OLIVE”

Fora Zeytin General Director Efe

Yazıcı stated that they were surprised

at the intense interest in olive and olive

oil. He said: “Even though China is a

big market, Chinese people don’t have

olive in their culture and daily consumption.

Gift-giving is very important

in their culture and they give olive oil

as a gift. They have welcomed different

taste of olive warmly and curiously.

Our sample products were consumed

so quickly that they sufficed barely till

the last day. They particularly loved

our orange-filled olives. Naturality

and healthiness of our products were

what increased their interest. They also

showed deep interest in truffle-flavoured

olive oil and red olive, which

we coloured naturally. From olives to

olive oils, they were amazed at all of

our products on our stand.”

37


SPECIAL R&D FOR CHINA

The fair was highly beneficial for Billur

Tuz and Fora Zeytin; who had pre-interviews

for a large number of business

connections, gave their catalogues and

sample products, and received private

demands. Both companies are preparing

to undertake work to take place in

the huge Chinese market and launch

R&D activities towards products appealing

to taste of Chinese people.

The first and biggest rafined salt factory

of Turkey, Billur Tuz Ind. Trade. Co.

started operating in 1964 in İzmir. It is

also the only refined marine salt producer

in Turkey. Being the best, most reliable

and undisputed leader in the field

of refined salt, Billur Tuz will keep its

place on your tables and in your kitchens

with its wide range of products appealing

to the tastes of Turkish people.

When it comes to Fora Zeytin, its

high quality olives and olive oils are

produced in AntGıda facilities, which

are equipped with the state of the art

technology in Havran, Balıkesir. One of

the biggest olive oil handling facilities of

the world, AntGıda Corporation was

founded in 1994. It served as the subsidiary

of İş Bankası for a long time and

was bought by Mermerler Grup, one

of the leading and most prestigious industrial

groups, in 2014. Fora picks high

quality olives from the districts producing

the best olive in Turkey. Olives come

to AntGıda facilities just after they are

picked. They are handled in the facilities

with the state of the art technology

and reach your table hygienically.

Environment and health responsibility

is the first priority in the AntGıda facilities.

In addition to olive oil products,

Fora produces Extra-Virgin and Riviera

oils on a limited scale for those seeking

taste, health and safety.

38 FOOD TURKEY September 2017


Hospitality

Week in Dubai

Dubai, UAE: Despite the short-term

challenges posed by global macroeconomic

factors across the GCC,

the region’s tourism and hospitality

industry remains on an upward trajectory

as governments recognize

the potential of the sector in enabling

revenue diversification and

job creation, and actively invest in

its development. Set to be worth

$36.7 billion by 2020 according to

Euromonitor International, and with

a number of global events that include

Expo 2020 Dubai scheduled

to draw millions of visitors to the

40 FOOD TURKEY September 2017

region, the industry is in critical need

of a dedicated hospitality and foodservice

platform to support its development.Launching

during Dubai

International Hospitality Week, an

initiative endorsed by Dubai Tourism

& Commerce Marketing (DTCM),

GulfHost 2017 is the first dedicated


Dubai, the

tourism hub of the

Emirates, hosts

major events

and concurrent

activities, 18-20

September 2017

hospitality and food services expo in

the Middle East. Organized by Dubai

World Trade Centre (DWTC), which

also owns and organizes the world’s

largest annual food trade show Gulfood,

the new exhibition takes place

from 18-20 September 2017 and is

co-located with four other shows.

These include DWTC’s established

trio of niche food events – The Speciality

Food Festival, SEAFEX Middle

East and yummex Middle East - and

The Hotel Show, organized by dmg

events, to enable the full spectrum

of sourcing for one of the fastest

41


growing hotel, F&B and tourism markets

in the world. “Not only does

Dubai lead the region in hospitality

and tourism development, in some

cases it leads the world. From major

international hotel chains and restaurants

to top celebrity chefs, and from

world class tourist attractions to the

widest range of global cuisines, Dubai

provides a reference point for even

the most established of markets.

With world leading trade events

such as Gulfood playing a key role in

bringing more suppliers and visitors

to Dubai every year than any other

annual food trade show in the world,

Dubai truly is on the hospitality and

F&B map. Hosting Dubai International

Hospitality Week and co-locating

five complementary shows adds yet

another dimension of excellence,”

said Trixie LohMirmand, Senior Vice

President, Exhibitions & Events Management

(DWTC).

“Dubai is also the gateway for both

42 FOOD TURKEY September 2017


Gulfood

launches first

dedicated

hospitality and

food service

expo at Dubai

International

Hospitality

Week

the west and the east to markets

such as India, Africa, Asia, Europe,

and The Middle East all with growing

hospitality sectors. GulfHost will

enable buyers to connect with suppliers,

gain the latest knowledge and

source from a range of hospitality

and food service equipment, all within

the most convenient, organized

and dedicated arena, and service

their additional needs at the other

four co-located shows.”

A first for the region, GulfHost

showcases the A-Z of hospitality: a

full inventory of back of house solutions

that include commercial ovens

and culinary equipment, fittings and

utensils; a wide spectrum of front of

house elements to help deliver exceptional

dining experiences that will

stand out in a competitive market;

and the latest café and bar counter

solutions, products and services to

serve one of the fastest growing coffee

cultures in the world.

More than 2,000 exhibitors will participate

across DIHW, with GulfHost

alone hosting 16 country pavilions

and demonstrating the global importance

of serving the region. Major

countries include Italy, Spain, UK,

France, Germany, Portugal, Turkey,

Greece, China, Korea, Taiwan, India,

Lebanon, Australia, Netherlands and

Egypt.

Key exhibitors at GulfHost include

A. Ronai, Ali Group, Alto Sham, Cimbali,

Falcon Kitchen, Henny Penny, La

Marquise, Manitowoc, The Middleby

Corporation and RAK Porcelain,

among many others. With more

than 40 years of operation in the

Middle East, leading distributor Rio

International’s CEO, Abdul Rahman

Zaki, said: “GulfHost comes at an

important time in the regional development

of the hospitality industry.

Rio International has been operating

here for over four decades, providing

top quality and innovative food

processing and catering equipment

to customers across the Middle East

and Asia, and to have a show that

can focus in an all-encompassing way

on everything the hospitality trade

needs is valuable for both us and our

customers.” A back of house global

leader in commercial cooking equip-

43


ment, The Middleby Corporation will

present a broad range of advanced

products at GulfHost. The company’s

Regional Vice President, Nabil El

Baba highlighted the importance of

the show for the US organization:

“As the world leader in commercial

cooking equipment, it is important

for The Middleby Corporation to be

at GulfHost 2017.

“The growth of hospitality across the

Middle East and neighboring regions

is gaining pace every day, and not

only are we able to provide the most

advanced equipment, but through

our leadership in innovation, we’re

able to help restaurants make enormous

savings in both time and energy.

This leads to better operations

and increased profitability. And that’s

not all; we also bring green benefits

to their commercial kitchens which is

key to sustainable success for us all.

There’s a reason that our products

are in one of every three restaurants

around the world, and GulfHost enables

us to broaden our reach across

this key market.”

With the coffee market in the Middle

East growing twice as fast as the

global average in terms of consumption

(Euromonitor International),

thanks to a multi-cultural appetite for

the beverage and 40% of the region’s

population fitting the coffee culture

age demographic of 15 -34 years,

GulfHost will provide a substantial

platform for coffee equipment suppliers

and café owners to connect.

Bruno Pignattelli of the Cimbali

Group, said: “As a global company

exporting to over 100 countries

worldwide, it makes sense for Cimbali

to participate at GulfHost 2017.

The coffee business is flourishing in

the Middle East, and understanding

that top quality professional espresso

and cappuccino equipment like

those produced by Cimbali is the

44 FOOD TURKEY September 2017


est investment that a coffee bar,

café or restaurant could make. Gulf-

Host is the right showcase to continue

to grow our presence across

the region.”

Innovation forms a key focus at Gulf-

Host 2017, with a dedicated Innovation

Corner showcasing the latest

cutting-edge technology solutions

being introduced to elevate commercial

kitchen performance. The

show also sees the introduction of

the Gulfhost Innovation Awards, to

recognize the innovators and disruptors

championing new techniques,

products and technologies within

the hospitality industry.

Also taking place during GulfHost,

in partnership with the International

Centre for Culinary Arts (ICCA)

Dubai, is the Middle East Food Forum

– a three day conference enabling

professionals from all facets of

the F&B industry to gain insight into

the opportunities, challenges and

innovations of their trade. Sessions

will include franchising, business setup,

talent management and regional

F&B regulations & policies, among

others. A “Dragon’s Den” style competition

will also take place during

the forum, offering F&B entrepreneurs

a chance to pitch their ideas

to potential investors face to face.

Sunjeh Raja, CEO ICCA said: “The

Middle East Food Forum is a relevant

platform to run alongside Gulfhost

and we’re delighted to partner with

this key trade exhibition. Knowledge

sharing is an important building block

in the support and development of

the industry, and our role in facilitating

this complements the critical

value GulfHost brings to the regional

F&B industry.” GulfHost 2017 takes

place alongside the trio of segmented

food shows: Speciality Food Festival

for gourmet, halal and organic

foods, SEAFEX Middle East, dedicated

to seafood, and yummex Middle

East (in partnership with Kölnmesse

GmbH), the region’s leading international

trade fair for the confectionery

and snacks market. The importance

of Gulfhost is demonstrated by the

strategic partnerships cemented

with key industry associations in Europe,

including the Organizzazione

Vittorio Caselli (Italy), HKI Hospitality

Association (Germany), CESA Hospitality

Association (UK) and AFEHC

Hospitality Association (Spain).

All shows are open between from

18-20 September 2017 and are for

trade and business professionals only.

General public and persons under

the age of 21 will not be permitted

entry.

45


Growing appetite for seafood

drives demand at Middle East’s

largest dedicated seafood expo

SEAFEX provides

key platform for

international

suppliers to meet

regional demand

expected to reach

US$ 7.3 billion by

2021

46 FOOD TURKEY September 2017

DUBAI – Seafood consumption in

the Middle East continues to grow

at well above the global average,

driven by the region’s economic development,

increasing appeal of the

healthy protein, and more effective

supply chain distribution to ensure

optimum quality of the popular ingredient.

According to the Food &

Agricultural Organization (FAO),

countries such as the UAE consume

an average of 33kg per capita a year,

almost double the global average

of 18kg. It is clear that SEAFEX, the

region’s largest dedicated seafood

expo, powered by Gulfood, becomes

more important every year

in helping to keep the pipeline of

seafood between suppliers and the

F&B, retail and hospitality sectors

open and flowing.

Taking place from 18-20 September

2017 at the Dubai World Trade

Centre, SEAFEX is one of six hospitality

and niche food trade shows

co-located under the umbrella of

the Dubai International Hospitality

Week (DIHW). Now in its sixth year,

SEAFEX has become a key platform

for the sourcing of seafood from

around the world, enabling suppliers

in the region to meet a growing

demand. According to Euromonitor

International, the fish and seafood

market is expected to reach a value

of US$ 7.3 billion by 2021.


“The market for seafood continues

to grow at an exceptional rate

across the region and beyond, not

only in our restaurants and hotels,

but also at a retail level as consumers

make healthier lifestyle

choices,” said Trixie LohMirmand,

Senior Vice President, Exhibitions

& Events Management DWTC.

“This means that SEAFEX gains

even more importance and influence

for professional chefs, catering

buyers, wholesalers, restaurant

owners and retail distributors,

and enables suppliers from the

key supply countries around the

world to transact and network.”

The three-day event will showcase

the catch of the day from the

world’s leading names in seafood,

including Ablona by GMA, Cederberg

Fishing, Fortuna Seafoods

BV, Gourmet House, ITC, Ministry

of Marine Affairs & Fisheries

Indonesia, Norwegian Seafood

Council, Ocean Supreme, Taiwan

Frozen Seafood Industries Association,

Vega Salmon and Vietnam

Association of Seafood Exporters

& Producers (VASEP).

Of critical importance to seafood

is refrigeration. Companies such

as ITC, one of the leading refrigeration

companies in Thailand

have gained a reputation both in

their domestic market and internationally

for delivering turnkey

solutions. SEAFEX offers ITC the

opportunity to showcase their

latest freeze-drying technology

applied in their newest product

– the Kryo’D freezer. Warot Lamlertpongpana,

Coordinator for

ITC said: “Our newly launched

Kryo’D freezer was developed

in collaboration with Thailand’s

top university, KMITL, and uses an

47


innovative approach to freeze drying

that ensures the absolute freshness

of the seafood is captured and

maintained. We are confident in the

demand for this excellent product,

as well as our spiral freezer during

SEAFEX.”

SEAFEX is conveniently co-located

with two other niche gourmet food

shows The Speciality Food Festival,

the region’s only dedicated gourmet

and fine food show for the food

and hospitality industry and yummex

Middle East, the region’s only

dedicated showcase for the sweets,

snacks, chocolate, bakery and ice

cream industry. DWTC’s fourth

show co-located under Dubai International

Hospitality Week is the

much anticipated GulfHost expo

for the hospitality and food services

sectors, and takes place alongside

dmg’s The Hotel Show and The Leisure

Show. The show brings together

2,000 exhibitors from the world’s

top hospitality brands from across

the Americas, Europe, Asia, Africa

and the Middle East.

48 FOOD TURKEY September 2017


11 th yummex Middle East:

a sweet show!

The sweets and snacks market in

the MENA region is showing above

average growth

yummex Middle East is the place to be

for everyone in the sweets and snacks

industry in the MENA region: Growing

as rapidly as the region’s markets, it

brings together the world’s best products

and region’s quality buyers. It is

the industry‘s most important meeting

place in the entire region.

In 2017, things are even getting better:

The fair is co-located with The Speciality

Food Festival and SEAFEX under the

roof of Dubai International Hospitality

Week (DIHW) – the region’s biggest

F+B, hospitality and food service event

ever! Get your piece of the pie! Meet

the industry’s most important exhibitors,

buyers and decision makers, benefit

from strong synergy effects – and

become part of this unique occasion

in one of the fastest growing regions in

the world! yummex Middle East (ME)

continues its success story under a new

trade fair umbrella: from 18 to 20 September,

the international trade fair for

sweets and snacks in the MENA region

will present itself in the context of the

“Dubai International Hospitality Week”,

together with the “Speciality Food Festival”

and the “SEAFEX”. The signs for

this year’s event are good: more than

370 companies from more than 40

countries have announced their trade

fair participation. Many top companies

like Cavalier (Belgium), Destrooper-Olivier

(Belgium), Jelly Belly (USA), Katjes

(Germany), Ragolds (Germany), Configirona

(Spain) and Del Conte (Italy) will

present their products and innovations

50 FOOD TURKEY September 2017


at the trend and performance show for

sweets and snacks. The countries with

the strongest participation are Egypt,

Belgium, Germany, India, Malaysia,

Turkey and the USA. 19 regional and

international pavilions, as well as the

first-time participation of exhibitors

from Armenia, Rumania and Switzerland

emphasise the very high level of

internationality and exhibitor quality

of the event. The yummex ME is firmly

established as an industry platform

in the MENA region and is organized

by Koelnmesse and the Dubai World

Trade Centre.

“Following the successful anniversary of

the previous year, yummex ME 2017

will offer expanded access to the attractive

hospitality and foodservice

market in the region with its new setup

in the context of the Dubai Hospitality

Week and emphasise the importance

of global trends for regional markets”,

according to Denis Steker, Vice President

International of Koelnmesse. “Together

with the other trade fairs taking

place simultaneously, yummex ME optimally

addresses the great demand in

the retail and hospitality areas.” Exhibitors

and visitors from the hotel industry,

food service and the retail business

profit from the positive market situation

51


in the region and can make use of attractive

synergy effects. In Dubai they

will find ideal possibilities for opening

up new potential for successful business

development in the MENA region,

including in the constantly growing hospitality

and food service segments.

Numerous attractive partnerships with

trading companies, as well as with important

buyers of sweets and snacks

from the hotel industry and food services,

for example, with Carrefour, Dubai

Duty Free, Emirates Flight Catering, the

Jumeirah Group, the Rotana Group and

Spinneys contribute effectively to the

success of the trade fair. Thanks to the

booming market situation in the MENA

region, they promise further attractive

business potential.

Over 370

exhibitors

from more

than 40

countries

The “Dubai International Hospitality

Week” offers business and trade contacts

for a successful market entry into

the MENA region across the board.

Especially the sweets and snacks segment

offers great potential: according

to studies of Euromonitor International,

the sales value of this segment in the

MENA region has been growing twice

as strong as the global average. The

chocolate sweets segment has been

growing by five percent each year in the

MENA region since 2011, in contrast

with the global average of two percent.

Growth in the savory snacks segment

is also strong, amounting to six percent

annually since 2011, and is thus twice

as strong as the global average increase

of three percent.

Innovation Awards and Innova

Market Insights

Already for the fourth time now, the

yummex Innovation Awards for especially

innovative products will be awarded

in the categories “Chocolate”, “Hard

& Soft Candy”, “Bakery Products” and

“Snacks”. Until 11 August, registered

exhibitors still have the possibility to

submit their trendsetter products for

the competition. The winners will be

chosen by an independent jury and can

52 FOOD TURKEY September 2017


exhibit their products at yummex ME and ISM,

the world’s largest trade fair for sweets and snacks,

which takes place from 28-31 January 2018 in

Cologne. Innova Market Insights is also placing the

theme of innovations on its agenda. The internationally

renowned company will present the most

important global trends defining the snacks and

sweets world in 2017 at yummex ME, as well as

their implications and their transfer to the diversified

and high-contrast market in the MENA region.

These include, for example, Clean Label and innovative

flavours as a premium strategy for marketing.

Exhibitors and visitors in this way receive

unique insights into the world of sweets, snacks,

aromas and additives. First class, handmade ice

cream creations from an international field of

competitors will also once again be distinguished

with the Gelato Cup.

53


Beypazari Natural

Mineral Water awarded

four times in a year

Niyazi Ercan,

Chairman of the Board of Beypazari

2017 Lobin Consumer Quality

Awards’ were given at the International

Consumer Summit at Çırağan

Palace in Istanbul.During the event,

Beypazari Natural Mineral Water was

awarded as well. Niyazi Ercan, Chairman

of the Board of Beypazarı Maden

Suyu-Beypazarı Natural Mineral Water,

said, “Beypazarı Natural Mineral

Water, with half a century of experience,

has been established in 1957

as a family business. The Company,

operating under the management of

the second generation, protects and

warns its consumers on the healthy

drinks. Beypazarı Maden Suyu which

is able to fill 300 thousand bottles

an hour, closely follows the industrial

developments in its area of specialization.

Beypazarı Maden Suyu is the

most trusted mineral water brand for

human health due to its mineral content

and hygiene. The brand is considered

as a remarkable and recognized

one for the consumers at home and

abroad.” Niyazi Ercan pointed out,

“The beverage sector has a wide

variety of portfolio no less than the

54 FOOD TURKEY September 2017


eating sector. As is the case for every

thing, everybody should consume natural

and healthy products. We should

care for health as much as we care

for tastes of drinks. When it comes to

mineral waters. I believe that this market

will develop and increase further

in the future because the importance

of mineralwater and its contribution

to the health and healthy life. The easiest

and heathiest way of regaining the

minerals lost during the day is to drink

healthy mineral water. Bottled in glass,

Beypazari Natural Mineral Waters are

pleasurably consumed nation wide

and are exported to a big geography.”

“The easiest and heathiest way of regaining

the minerals lost during the

day is to drink healthy mineral water.

Drinking mineral water has nothing

to do with age, place or time. Moms

who want their babies and themselves

healthy, should drink mineral

water during their pregnancy period

to meet their daily calcium and magnesium

requirement. They should get

their children to drink it so that they

have healthy grow of teeth, bone and

body development.”

He added, “As for Beypazarı Natural

Mineral Water, quality is not a department,

it is a mindset that has become

part of the company ethic and is embraced

by every person from top

management to the workers on the

factory floor.”

55


TGDF Chairman Kopuz:

Food industry is being

turned into a target”

Chairman of the Turkish Food and Drink Industry Associations

Federation (TGDF), Semsi Kopuz said that everyone, having any

background knowledge or not, are unjustly blaming the food industry

for inflation: “Some people are almost leading a campaign to discredit

food industry in the eyes of the society.”

The annual evaluation meeting of the

Turkish Food and Drink Industry Associations

Federation (TGDF) was held

on May 17.

TGDF is the most competent representative

of the food sector with 26

associations as its members. In the

meeting, the Chairman of TGDF, Şemsi

Kopuz, assessed the subjects in the

agenda of food industry, while the Secretary

General, İlknur Menlik, shared

the latest data regarding European

and Turkish Food Industry, citing from

“Turkish Food and Drink Industry Inventory

2016” published by Gıdahattı.

European Food and Drink

Industry

According to Menlik; European Food

and Drink Industry, as the largest sector

of EU in terms of turnover, value

added and employment, is creating

jobs to 4.25 million people with

289,000 enterprises, 1,089 billion euros

turnover and more than 150 billion

euros foreign trade.

European Food and Drink Industry

had an export volume of 98.1 billion

euros in 2015, where the foreign trade

surplus became 25.2 billion euros.

Global food and beverage exports increased

by more than 2 folds between

56 FOOD TURKEY September 2017

Semsi Kopuz

2005 and 2014; with the largest exporters

being EU, US, China and Brazil.

The largest importers were US, EU,

Japan, China and Canada at the same

time period.

Turkish Food and Drink

Industry

According to the “Annual Industrial and

Service Statistics 2015” released by the

TUIK in 2016, More than 485 people

are employed in the 42,520 enterprises

operating in the Turkish Food and

Drink Industry. The total production of

enterprises rose from TL 152.4 billion

in 2014 to TL 171.4 billion in 2015, increasing

by 12.5 percent.


Within the framework of the Gross

Domestic Product (GDP) data calculated

regarding TURKSTAT’s expenditure

method, Turkish economy has

grown 2.3 times compared to current

prices between 2009 and 2015, and

has increased from 999 billion TL to

2,338 billion TL, while Food and Drink

Industry grew by 2.2 times to TL 321

billion from TL 145 billion.

Food is one of the

locomotive sectors of the

economy”

According to TGDF Secretary General

İlknur Menlik, the food sector is one of

the locomotive sectors of the Turkish

economy with both the value added

and export volume it has created: “The

value added created by food and beverage

industry enterprises increased by

15.6 percent and reached 27 billion TL

in 2015.”

The Turkish food sector is one of the

leading sectors in terms of foreign trade

surplus. Food and beverage exports

decreased by 6.9 percent to USD 11

billion and imports declined by 2.5 percent

to USD 5.6 billion in 2016 due to

Russian embargo and conflicts in surrounding

regions. In 2016, the foreign

trade surplus was 5.6 billion dollars and

the foreign trade coverage rate was

199.6 percent.

Turkey is cheaper than

European countries”

Menlik, drawing attention to the index

results of the price levels of food and

nonalcoholic beverages in 37 European

countries including Turkey, said that the

most expensive country has been Switzerland

with an index value of 172.2

in 2015, and the cheapest country has

been Macedonia with 58. Price index

in Turkey became 89.2, below the EU

average, and Turkey ranked 23rd.

Increase in food prices

Menlik, who also shares data on price

changes in foods and drinks, said that

year-on-year increases in food and

nonalcoholic beverage prices in 2016

were lower than in the same month of

the previous year, except for January

and July, according to the Consumer

Price Index (CPI) announced by Turkish

Statistics Agency Turkstat.

“The Food Price Index of UN Food

and Agriculture Organization, which reflects

the price changes in the international

trade of the five main commodities

on a monthly basis, namely grain,

meat, dairy products, vegetable oil and

sugar, closed 2016 with a decline for

the fifth consecutive year. However, the

index, which made a rapid start to the

year 2017, reached its highest level in

last two years in February with 175.5

points.

It should be kept in mind that changes

in global food prices have taken place

parallel to global supply expectations

of FAO and other international organizations

regarding the five product

groups. Indeed, the reasons behind the

decline in prices in 2015 are stated

as the strong supply growth, weakening

demand due to the general economic

slowdown, low oil prices and

already high stocks, according to the

2016-2025 OECD-FAO Agricultural

Outlook Report.” said TGDF Secretary

General Menlik.

TGDF Chairman Şemsi

Kopuz “Food is a field where

everyone states an opinion”

TGDF Chairman Şemsi Kopuz, who

started his speech by expressing the

pleasure of being together with the

members of the media before the

month of Ramadan, said that the country

passed through quite a difficult period

but very fortunately this period was

left behind together as a nation.

“Unfortunately food is a field where

everyone has an opinion, but no one’s

level of knowledge is questioned. This

is natural, because food is at the top

of topics that occupy the largest space

in our lives. If we assume that we eat

3 meals a day, this means we think of

“food” at least 3 times a day. In other

words, our industry occupies space on

everyone’s agenda at least 3 times a

day. So everyone states an opinion regardless

of their knowledge. Especially

lately, food prices are being discussed

a lot.”

57


“Project to Discredit the

Food Industry”

“According to a research, food inflation

was the subject of more than 8,000

news in April; 1.592 in printed press,

108 in visual press and 6.378 in the internet

media.

When we look at the rhetoric and the

allegations here, we see that the food

industry is unfairly and single handedly

turned into a target as the “influencer

of the inflation”. In other words, some

people constantly and regularly conduct

a project to discredit the food industry

in the eyes of the society.

The actions of those who try to gain

public reputation by disgracing the

food industrialists will not be successful,

because what they tell is not true.”

CB’s emphasis to

“Unprocessed food”

Recalling that the annual increase in

food and nonalcoholic beverage prices

in 2016 were at a lower rate than the

same months of the previous year—

excluding January and July—Kopuz

pointed out the “unprocessed food”

emphasis in the Central Bank’s evaluations.

Underlining that agriculture is a sector

which is directly affected by seasonal

and climatic conditions; Kopuz said that

Turkey, as well as the whole world faces

declines in product supply with climate

change, which in turn causes price increases.

“Moreover, agricultural land is becoming

increasingly shrinking year by year

and the yield is decreasing due to soil

degradation. In this sense, the Ministry

of Food, Agriculture and Livestock

should be credited for deciding to classify

arable lands as officially protected

areas.”

Kopuz emphasized that the negativities

in the export of agricultural products

are another factor affecting the supply

and he explained this with the tomato

example which is the most recent

agenda item.

“Russia has banned imports of agricultural

and food products from Turkey

as of January 2016, due to the plane

crisis that broke out in November

2015. While the restrictions on some

crops were lifted in the normalization

period in our relations, the prohibition

on tomatoes, the most important item

in our agricultural exports, has not yet

been lifted.

Despite not being exported to Russia,

tomatoes were being sold for 10 TL

per kilogram at markets until last week.

Why? Because, with the ban of Russia,

the farmers especially in the Mediterranean

region came out of tomato

production, thinking that the exports

will decrease and they will be left with

surplus product.

We see that we are compensating our

losses in exports in 2016 this year as

our exporters turn to new markets

58 FOOD TURKEY September 2017


while prices are declining with the introduction

of field crop tomatoes in

recently.”

“Studies of the Food

Committee are crucial”

Kopuz pointed out that the price fluctuations

in unprocessed food products

as the main raw material have affected

the food industry seriously, in terms of

both costs and interruption of the supply

chain. He described the work of the

Food Committee, which was formed

under the chairmanship of Deputy

Prime Minister Mehmet Şimşek, as crucial.

“The success of the measures that the

committee will take against fluctuations

in the price of agricultural products will

alleviate the difficulties that the industry

has in supply, as it will give the public

access to cheaper food.”

Comparison with global food

prices

TGDF Chairman Kopuz criticized

claims like “food prices are decreasing

globally but rising in Turkey” and

stressed that it is not possible to comment

on decline or increase in global

food prices looking at an index reflecting

monthly changes.

Underlining that OECD-FAO predicts

a slowdown in the growth of agriculture

trade and demand for food in the

next 10 years, Kopuz noted that there

are many uncertainties such as oil prices,

crop yields and changes in economic

growth, as well as the climate change

factor which affect the food-related

projections. Kopuz continued as follows:

“National Agriculture Project

is very important”

“It is impossible to separate agricultural

production and the climate change

which will also affect our country, as

the experts say. Measures must be taken

against climate change swiftly, which

will inevitably cause loss in agricultural

production in our country.

At this point, I would like to point out

that I find that the National Agricultural

Project, which the Ministry of Food, Agriculture

and Livestock put into practice,

is very important. Moving towards

appropriate product design in the

basins announced by the Ministry will

result in the efficient use of resources

and the correct use of the supports allocated

for agriculture.”

What will be food prices

during Ramadan?

Kopuz said that every year, when the

month of Ramadan approaches, a

growing debate starts whether or not

the food prices will increase:

“The period when we stocked food

in our homes with the prediction that

prices will increase in Ramadan are

now behind. Thank goodness, it is possible

to find all kinds of food products

in Turkey on market shelves all the

time. In general, it is not possible to talk

about a problem in food.

However, especially in the pulses such

as chickpeas and dried beans, price

increases have occurred in the world

and in our country depending on the

shortage of production in the recent

period and our decision to temporarily

reduce the import tax in chickpea has

come into effect. Regarding the price of

red lentils, there has been no rise compared

to last year. Hence, we do not

expect price increases in pulses and

legumes due to Ramadan.

Information pollution

regarding foods

What we want from the consumers is

that they prefer packaged food products

that are produced by companies

accredited by the Ministry, and have

production place, production date,

best-before date and content information

on the label in Ramadan, like it

should be during the rest of the year.

This is the first and foremost condition

of safe food consumption to live

healthy, free from any doubts.

59


At this point, we also want to draw

attention to the information pollution

created by discourses that encourage

people to consume products that are

sold in the open, where it is unknown

where and under which conditions

they were produced

Some people who do not have enough

knowledge continue to encourage the

consumption of foods that poses a

risk for public health. As the sector, we

continue our efforts to raise consumer

awareness against rumors that do not

have any scientific basis. In this regard,

I call the media to show a little more

sensitivity, a little more responsibility.”

GMP document problem with

exports to Iran

Kopuz also mentioned the difficulties

experienced recently in an important

exports market, Iran. Recalling that

the food companies, especially in the

confectionery sector, got GMP (Good

Manufacturing Practices) documents

from the competent authorities of

importer firms in this country, Kopuz

said that the complaints are increasing

regarding Iranian authorities resisting

to renew the documents. “Our firms

are facing a serious problem because

they cannot export to Iran without this

document. Our expectation from the

government is to speed up political initiatives

and put an end to unfair treatment

of our companies. Otherwise we

will have losses in our exports to Iran.

60 FOOD TURKEY September 2017


Assan Foods introduced

its products in Dubai

Gulfood Fair

Kingtom paste,

ketchup,

mayonnaise

products and

Colorado sauce

group products

of Assan Foods

attracted a great

deal of interest in

Dubai Gulfood,

one of the most

important food

fairs in the world.

62 FOOD TURKEY September 2017

Assan Foods, the largest ketchup and

sauce exporter of Turkey, introduced

its products in Gulfood Fair being

among the most important food and

beverage industry events of the world.

Having participated in the fair organized

between the dates of 26 February - 2

March in Dubai in cooperation with

Istanbul Cereals Pulses Oil Seeds and

Products Exporters’ Association, Assan

Foods came together with company

representatives from many fields such

as beverages, food and luxury food

products, catering and store design.

Introducing Kingtom paste, ketchup,

mayonnaise products and Colorado

sauce group products in Dubai Gulfood

Fair, which was participated by

more than 110 countries, Assan Foods

Company came together with its prospective

customers and had the opportunity

to have talks for new business

contacts.

Mutlu Tanberk

Marketing Manager at Assan Foods


Assan products are exported

to more than 30 countries in

4 continents

Being the largest ketchup and sauce

exporter of Turkey, Assan Foods carries

on exports to more than 30 countries

in 4 continents. The company

produces paste for many countries in

the Middle East, Caucasus and ketchup

and sauce products for especially chain

department stores in Europe. Besides,

it delivers paste, red pepper paste and

pepper water to multinational companies

in many countries around the

world as raw material.

Having today an investment value

above 50 Million USD, Assan Foods

operates in two plants in Susurluk

and Aegean Free Zone. The factory of

Assan Foods in Susurluk is the facility

having the highest tomato processing

capacity at a single location in Turkey.

The plant is capable of processing 4

thousand 500 tons of fresh tomato

a day. Being able to produce 1.5 Mio

products, Assan Foods produces about

300 products among which are superior

quality tomato paste, ketchup, tomato

sauces, mayonnaise and a variety of

other products.

Assan Foods plans to complete its new

investment of 6 Million Euro in 2017 in

order to modernize its facilities.

63


“The best honey is the

one under control”

Started to build a facility as one of the top ten in the world,

Anavarza aims to reach the palate tastes of the masses

with its cream honey and powdered honey varieties.

We made an interview with General

manager of Anavarza, Can Sezen, who

informed us about his company, beekeeping,

and the products they have.

Who is Anavarza?

Kozan is a province that produces honey

the most in Turkey, where about

2500 beekeeping families have been

living. We buy their products and honey’s

of other producers in the country.

We invested in 10 million TL in two

decades. With our latest investment

on the analysis of honey and for more

production we aimed to be one of the

top ten in the world.

If honey is pure, it may be crystalized,

in about two months to a year. If it

was crystalized we can only say that it

is natural, but we can not say that it is

chemical free.

How many analyses do you

make?

We test for about seventy kinds of

variables; some are related with naturalness,

some are for heavy metals, and

antibiotic residues. They are important

for the health of the consumers.

Besides of the tests for pureness and

being healthy, the tastes are tested by

a committee of seven who taste all

the products. The members have been

educated in the university and became

gourmets for honey.

How much honey is produced

in Turkey? What is your share?

According to TUIK figures for 2016,

105 thousand tons of honey is produced

by about seven million of bee

colonies, that means that we are the

second largest producer of honey in

64 FOOD TURKEY September 2017


the world. A beehive contains about 60

to 80 thousand honey varieties on average.

We as Anavarza, process about

2500 tons of honey annually, and the

second largest producer in Turkey.

What is the position of

beekeeping in Turkey in the

world? What is your solution

for integrating technology

with nature life?

Turkey has some problems in export

markets, because it does not produce

value added varieties of bee products,

including pollen, propolis, bee milk and

bee stew. We can not compete on

price in the world. The taste of Turkish

honey is great, the best in the world.

Chine is the largest honey producer

who produce 150 thousand tons annually.

Now people know more

about propolises, pollens,

bee milk and bee stews. How

is your process to produce

these products?

After the honey is brought us from

original beekeepers, first we control

them, and than filter and package them.

That is so simple. Our mission is to take

them to the consumers.

Pollen is the nectar obtained from

flowers by bees. They carry them to

Can Sezen,

General manager of Anavarza

the beehive and start processing them

into honey. There are traps for pollens

in beehive. Bee milk is the food prepared

for feeding the queen bee, which

can be alive for 6 to 8 months. Their

lives are down up to 4 to 6 month

when they are fed with normal honey.

Propolis is prepared by bees with an

aim to cover the fissures in the beehive

and an antibiotic. Bee stew is obtained

from the tail of bees without killing

them using delicate equipment.

What is the source of the

best honey in Turkey?

The best honey is the kind that passes

the tests. If you ask it for taste, there

are several locations for the best taste.

Fumed honey is produced in Diyarbakir,

cotton is widespread in Urfa. The

difference comes from the characteristics

of flora. We buy from all regions

and locations of Anatolia.

Some people prefer the honey

in frames. Are they safe for

health?

They may contain antibiotics. This is not

a fraud. Beekeepers apply antibiotics on

bees to keep them healthy. But, if they

do not observe the prescriptions or

dozes, honey contain antibiotics. There

may be heavy metals or lead in the

65


honey obtained from beehives located

so near to the roads. Heavy metals

and lead are poisonous. Or there may

be pesticides. So, tests and controls are

necessary.

What is your share in

domestic market?

It is about 14 to 15 percent. Top brand

has a share of % 40 to 44. There are

about five hundred packaging companies.

A few of them are producing at

world standards.

What and where are your

activities in abroad?

We have a distribution center in Holland.

We reach to west European markets

from this center. One of our ambitious

targets is to sell to China, another

largest producer of honey. Turkey has

several advantages over Chinese honey

because it has variety of flora and

endemic plants in Turkey. We plan to

sell first our cream honey to Chinese.

Did you produce first this

creamy honey? What are they

characteristics?

Yes, we did it first. No additives in it and

produced of % 100 pure honey. Children

who do not eat honey can have

this similar to hazelnut cream on bread.

66 FOOD TURKEY September 2017

You have a gourmet set as a

value added product variety.

How is it possible to have

gourmet products?

Gourmet products are produced in

limited amount. We offer them on

preferences of consumers. There are

hundreds of varieties in our product

line such as honey of locust bean, keven

thyme, citrus flower, chestnut flower,

and lime.

Do you have sufficient supply

capacity to meet demands

from Chinese buyers? Do you

have any plans to invest to

expand your capacity?

We have enough capacity, about 8.5

thousand tons, presently. Now, we

fulfilled three thousand tons of this

capacity. Since honey is a naturally

produced food, the capacity is limited.

Sometimes, we become out of stock

for certain kind of honeys. The powder

honey that we make it first in Turkey

will contribute to the consumption of

honey in the food industry. Recently, we

started to produce powdered honey

to be sold to food companies.

To sell more of our products we started

a campaign that we called, Anavarza

Children Theater, to tell about the

importance of honey. We already have

reached to about 20 thousand children.

What do you want to the

consumers? What can they do

in order not to be deceived?

Consumers should be keen on consuming

only branded products and inspect

all gradients on labels. They have

to beware of the sellers on roads, and

open markets, because these products

may be natural but, what about their

hygienic conditions. We are having several

programs with an aim to establish

close contacts with universities, consumer

associations and media. All of us

should inform public about our industry

with right messages undersigned by

all of our partners.


Turkish strawberries head

to Russia once again

The Federal Customs Service of Russia

(FTS) announced that Turkey has resumed

its export of grapes and strawberries

to Russia. According to the institution,

Russia has imported a total of

322.18 tons of strawberries and nearly

3 tons of grapes from Turkey.

In the meantime, the two countries

are expected to hold talks about the

export of Turkish tomatoes to Russia,

Russia’s deputy Minister of Economic

Development Aleksei Gruzdev announced.

The institution reiterated that the government

decree stipulating the removal

of the import ban on certain agricultural

produce from Turkey went into

effect on June 10. However, the ban on

tomatoes remains, but is expected to

be lifted sometime between November

and April.

67


Turkey’s olive

oil and table

olives – ancient

traditional

taste of

Mediterranean

cuisine

68 FOOD TURKEY September 2017


Having the longest

coastline on the

Mediterranean

Sea, Turkey has

been one of the

major producers

of olives among

Mediterranean

countries. Thus,

olive oil traditions

and dishes have

been the pride of

Turkish cuisine

since the time of

the Ottomans.

Ministry of Economy has recently

released the latest info about world

famous Turkish olives and olive oil.

“Treasured since ancient times for

their excellent nutritional quality, olives

and olive oil have always been

essential com- ponent of

the diet

in many

Mediterranean

civilizations, especially

those located in Anatolia,” the Ministry

said. The report follows:

“As a versatile ingredient, olive oil

has been used not only as a flavor

enhancer in various dishes, but also

as a medicine for healing wounds, as

fuel for lamps and as cosmetics for

the hair and skin in different cultures.

Considered sacred, it has been

the symbol of peace and richness

connecting three continents

in one soul. Although

the olive tree is native to the

eastern Mediterranean basin,

it gradually spread westwards

beyond Turkey into Europe

thanks to its increased importance

as a source of edible oil.

Having the longest coastline on the

Mediterranean Sea, Turkey has been

one of the major producers of olives

among Mediterranean countries.

Thus, olive oil traditions and dishes

have been the pride of Turkish cuisine

since the time of the Ottomans. Likewise,

table olives have been a staple

at every Turkish breakfast, generally

beside a slice of bread and traditional

white cheese. Today, Turkey supplies

olives and olive oil of Mediterranean

cuisine all over the world.

HEALTHY FOOD FOR ALL

AGES

Olives and olive oil are appreciated

not only for their nutritional quality

but also for their health benefits.

Among edible oils, olive oil is the only

one that can be produced by physical

methods from a fresh fruit and

can be consumed immediately after

pressing the olive, like fruit juice. Likewise,

a complex process, other

than treatment with either dry

salt or brine, is not required to

69


produce table olives. Namely, olive

oil and table olives are pure, natural,

healthy products that require minimal

processing. Today, olive oil is increasingly

present on the food scene as the

healthiest alternative to other edible

oils. Olive oil is rich in natural anti-oxidants

such as vitamin E, which help to

eliminate free radicals from the body.

In addition to providing nutrients to

the skin, this divine elixir protects and

softens the face and body, maintaining

a young, healthy and beautiful appearance.

Olive and Olive Oil Production of Turkey (1000 Tons)

PRODUCTION

Olives grow best in warm temperatures,

and cannot tolerate extreme

climatic conditions. The Mediterranean

region, owing to its mild climate,

contains 98% of the olive harvest

and 95% of the olive oil production

in the world. Harvesting and processing

of olives are carried out between

November and March. Around 76%

of the olives produced in Turkey are

pressed for oil and the rest are reserved

for table olives.

In Turkey, olive oil production has

undergone remarkable developments

since the eighties and more

and more olive oil plants have either

started to produce virgin olive oil or

increased their production capacity.

Today, Turkey has large-scale olive oil

plants with modern bottling lines. Table

olives are also produced in modern

plants equipped with advanced

technology, which enables them to

comply with the standards of hygienic

packaging. High quality production

of table

olives is

done

70 FOOD TURKEY September 2017

i

n

retail packs such as cans, glass jars

and/or vacuum packed bags. There

are compulsory export standards

for table olives and olive oil in Turkey,

thus, production in all plants conforms

to the standards of the Turkish

Standards Institute (TSE), which

are also consistent with the international

standards.

Olive oil is classified as “extra virgin”,

“virgin”, “refined” and “riviera” (a

blend of virgin and refined olive oil

that is called “olive oil” in international

standards) based on the means of

production as well as the physical

properties and organoleptic characteristics

of the product. Due to the

preferences of consumers who are

less familiar with the natural taste


Olive Oil Export Markets of Turkey

Table Olive Export Markets of Turkey

of olive oil, some are also produced

with added flavorings such as garlic,

onion, nutmeg, fresh thyme, basil or

bay leaves.

In international standards, table olives

are classified as “green olives”, “olives

turning color” and “black olives”. They

are commercially produced in the

forms of “stoned”, “stuffed” (with pimento,

capers, etc.), “halved”, “sliced”,

“paste” as well as “whole” olives. It

is quite common in Turkey to start

the day by having a rich breakfast

including this nutritious food, which

contains abundant calcium, iron and

vitamin A. There are few countries in

the world which have a consumption

pattern of olives close to Turkey but

according to one’s palate, olives can

also be used in the preparation of

various dishes. Olives are put in pizzas,

salads and cooked dishes as an ingredient

and/or eaten as an appetizer

usually to accompany a drink.

EXPORTS

Being a net exporter of olive oil, Turkey

supplies the variety of olive oil to

a wide range of countries including

71


major producer countries that either

consume or re-export Turkish olive

oil. Turkish olive oil is demanded from

every part of the world and there are

more than hundred countries that

have experienced the excellent taste

and fragrance of Turkish olive oil such

as the EU, the USA, Saudi Arabia, Japan,

South Korea, Philippines, Australia

and the Russian Federation.

Germany, Iraq, Romania, the USA and

Bulgaria are the most important export

markets for table olives, representing

about 76.4% of the exports

for the last year. Germany maintains

first place in Turkish olive exports

with 32% of the value exported.

Although organic production still occupies

a small proportion of the total

area and output of olives, Turkey’s organic

olive and olive oil exports are

also rising in parallel with the healthier

consumption trends in the world.

Despite production fluctuatiations

due to the periodicity of the olive

tree, exports of table olives have

been continuously growing over the

last years. In 2016, the export value

of table olives was US$ 117.4 million.

72 FOOD TURKEY September 2017


Erpilic to

expand

Turkey meat

market

with a new

investment

worth 45

million

Erpilic, as the strong brand of fowl industry and one of the 100

largest industrial organizations in Turkey, acquired Bolca Hindi

turkey brand name with the approach of ‘national capital national

growth.’ Aiming to increase yearly turkey meat consumption from

0.7 grams to 1 kg per person within three years, Erpilic will expand

the market of turkey meat which is considered as a much cheaper

alternative to red meat with its rich protein ingredients and low

saturated fat content.

Estimating a new investment worth 45

million TL for stock production, modernization

of slaughterhouse and capacity

increase for the first stage, Erpilic

plans to make turkey meat more easily

accessible by providing support with its

logistics and distribution facilities. Projecting

an active growth in export markets

as well, Erpilic plans to export all

over the world, starting with the nearest

locations, by increasing its product

diversification.

As one of the largest 4 integrated

chicken manufacturing companies in

Turkey with a yearly production of

178 thousand 200 tons of fowl, Erpilic

increases its share and power in the

market through its new investment in

poultry sector. Acquiring a brand of its

own nationality through an investment

worth approx. TL 55 million during a

period of economical recession, Erpilic

plans to popularize turkey meat which

has not yet been discovered with its

74 FOOD TURKEY September 2017


ich content of protein and low price

which makes it accessible to every

household.

Aggressive objectives in turkey

meat market…

Erpilic puts forth aggressive objectives

within the following five-year period for

Bolca Hindi, market share of which was

27 per cent last year. 61 per cent of animal

protein need in Turkey is met with

poultry and the highest share within

this rate belongs to chicken meat. In

2016, poultry production was approx.

2 million tons while this figure was only

50 thousand tons in turkey meat… Erpilic

plans to raise turkey meat to an

important level in exportation which

could not grow until today due to deficiencies

in logistics, production and

capital despite its protein content equal

to red meat and economical price.

The brand aims an aggressive growth

in markets with a large consumption

rate of turkey meat such as Russia after

having conducted serious analyses

on these markets. Estimating a new investment

worth 45 million TL for stock

production, modernization of slaughterhouse

and capacity increase for the

first stage, the brand plans to increase

production of turkey meat to a yearly

figure of 20 thousand tons, an increase

of 100 per cent. Brand projects a fast

growth in the sector with new investment

plans concerning infrastructure

investments as well.

‘Dry pluck,’ ‘halal food’ and

‘slaughtering by hand’ to

be adopted in turkey meat

sector...

‘Dry plucking’ technology which was

first implemented by Erpilic in Turkey

involves plucking poultry hygienically

without touching by enlarging the roots

of feathers of chicken in humid hot air

ducts. As a more hygienic and healthy

technology, dry plucking also provides

a water saving of 100 tons daily compared

to the old system of hot boilers.

Dry plucking also eliminates the reasons

that increase bacterial load of the poultry

due to cross contamination, providing

for a health risk-free production. Implementing

dry plucking technology for

turkey meat as well, the brand also has

hand slaughtering and halal slaughtering

features within its core.

75


Turkish apricots, sultana

raisins, hazelnuts,

dried figs and pine nut

kernels in a nutshell

The following crop information has

been provided from Banu Er of Doraintrade

which is working as an agent,

broker and consultant at international

markets targeting to establish a strong

link between producers and buyers on

trust basis. Doraintrade has been tracing

the market on behalf of producers

and buyers in order to give feedback

and market reports from the source

regularly.

Turkish Apricots

By the end of May, weather conditions

stay optimum in Malatya region. There

is proper spring/early summer weather

with occasional rainfall. It’s better for irrigation

but at the same time rain spots

in the new crop apricot risk appears.

In order to decrease the risk from rain

and humid, nowadays farmers practice

different kinds and sometimes overdouse

pesticides that may lead us pesticide

problematic new crop. Early stage

of fruits can be seen on the trees now,

and by the end of May, frost damage

risk is disappearing in East Turkey.

You can see below global 2017 crop

estimations comparing with the previous

year based on INC meeting presentations

on 19-21 May 2017 in India.

New crop estimation has declared

to INC as 145.000 mtons. However,

according to market estimation in

Banu Er,

General Manager of Doraintrade

76 FOOD TURKEY September 2017


Turkey, 2017 crop can be as big as

180.000mtons. This leads the current

2016 crop raw material market to

decrease prices. Also new crop 2017

prices are already in the market for

advance contracts. Average prices

for new crop for So2 Apricots(max

2000ppm) in bulk cartons are as follows,Size

1 : 3.810 –Usd / Tones

Size 2 : 2.710 –Usd / Tones

Size 3 : 2.600–Usd / Tones

Size 4 : 2.550 –Usd / Tones

Size 5 : 2.500 –Usd / Tones

Size 6 : 2.400 –Usd / Tones

Size 7 : 2.200 –Usd / Tones

Size 8 : 2.100 –Usd / Tones

INDUSTRIAL : 1.650 -Usd / Tones

Natural Apricots current 2016 crop

are hard to find in the market now.

As we expect more quantities with

the bigger new crop, there will be

more Natural Apricots available in

the market by July 2017. New crop

is estimated to come 1-2 weeks later

this year by the beg. of July. As every

year, we estimate low So2 shipments

(max2000ppm) will be covered from

2016 crop in the beginning of the season

although declaration would be

2017 crop.

It does not seem to be a very big

concern in Malatya but we believe

EU commissions meetings and acts

about So2 levels in Dried fruits are

very crucial. Commission already

mentioned their aim to drop the max

levels to 800ppm for fruits including

77


dried Apricots. The So2 process is

very conventional process and processed

in the orchard not in facilities.

So measuring such small ppm will be

almost impossible. (we experience

4000-5000ppm practices) moreover

800ppm So2 dried apricot will not

appear to be yellow at all but light

brownish colour. Turkey’s production

85-90% is So2 and very big percentage

of that amount is being exported

to EU countries.

Turkish Sultana Raisins

Sultana Raisins market is mainly affected

by the currency fluctuations since

new-year. After January USD reached

3,90 levels against TL, and for recent

month it relieved to 3,55-3,60TL levels.Estimations

show also a big crop in

sultana raisins in 2017 as the frost risks

already over, Turkey may face another

around 270,000 tons crop that will be

bigger than last year.

From the below chart you can see the

different growing countries including

Turkey new crop estimations as well

as carry-over stocks as declared In

INC congress on May 2017.

Although there will not be a global

increase in supply in 2017 Crop, we

estimate the carry over may be little

bigger than INC estimations so the

supply from Turkey would be as big as

last year. Already with this estimations,

Commodity Exchange price of sultanas

raw material dropped to 3,50-

3,60 TL per KG levels. With processing

cost of average 300USD per ton, we

can calculate export offer prices at

USD1250-1350 pmtons Fob İzmir depends

on the grades. Some exporters

even started to offer for 2017 crop

at price levels of 1300-1350USD/ton.

After this stage only risk remains for

heavy rainfalls in September that will

influence the colour, mould levels of

new crop.

Pesticide and ochratoxin risks are

continue to increase, EU commission

discuss about increase the border

controls for ochratoxin to 5% at bor-

78 FOOD TURKEY September 2017


der as well as they continue analysis

from the shelves. Last year, Chlorpryrifos

residue was banned from EU and

this year from August 2017 Bifenthrin

limit will decrease from 0,2ppm to

0,01ppm by EU. Europe’s fight with

pesticides continues as the overseas

markets look for less number of pesticide

types, clean sultana raisins each

year. Actually, Turkey’s competitor

growing countries do better fighting

with pesticide residues with better

educations to growers and control

the domestic pesticide availabilities.

We hope the new pesticide regulations

from overseas markets will not

take Turkish crop supply into a bigger

trouble.

Turkish Hazelnuts

We previously informed you about

TMO (Government office) has started

buying from warehouses by 24th

April Monday, As we expected general

prices went up sharply due to

this as the government declared

price for lowest quality is TL10 per/

kg inshell hazelnuts. There is not such

huge quantity purchased by the government

yet but even the news was

enough for growers became very reluctant

to deliver their raw material to

the exporter factories.

From Below chart, you can see Kernel

basis world production and supply estimations

in crop 2017 with comparisons,

Turkey is estimated to have 34%

increase in production in year 2017 by

far leading the world production. Also

global production of Hazelnuts will increase

by 20% obviously because of

Turkey’s big crop.

Although good news goes on relating

to new crop 2017, we cannot see a

major price decrease by end of May.

Estimated new crop volumes are really

big so all buyers concern there could

be big carry over because of Government’s

buying activity. Overseas

markets are also unwilling to contract

from high prices. However, growers’

behaviour so far is very deterministic

for export prices. For last 3 weeks we

witnessed USD250-300 price rise per

week then there has been a small relief

by the last week of May.

Up to date market prices for 11-

13mm Naturel hazelnut kernel Giresun

at USD6550/ton in 50 kg Jute

bags. There are some very advance

price offers also in the market for

2017 crop that is around USD7300/

ton for same quality and size. Obviously

this gap is coming from the risk

factors that we still have 4 months until

the next crop and gap will be smaller

till new crop eventually when we

come to the August new crop offer

may be below current crop levels.

Turkish Dried Figs

New crop Dried Figs are right very

early stage that caprifigs are now

growing on the trees, so far the spring

conditions was little drier than it

should have been. But for estimating

new crop neither in quantity or quality

is very impossible at this stage. We

are in touch with growers whom are

79


positive about the new crop 2017. Of

course coming caprification period

needs to very efficient for better new

borns.

As you can see from the below statistical

chart that Dried figs export

shipments remained below the previous

year’s levels. From this, we can

understand although declared crop

estimation was bigger, but the reality,

2016 crop was smaller than previous

year 2015. Natural, good quality and

available to export products are really

rare in the market. Also demand

increased for Ramadan, bigger sizes

N1,2,3. Current prices for N2 Dried

figs are around USD.5800- pmtons

and N6 for USD5000- pmtons FOB.

For current and new crop, dried figs

sector’s biggest problems are

- H2O2 Hydrogen peroxide usage

in the product for range of overseas

markets that product loses its value,

unhealthy products are being marketed,

competition becomes impossible

between Natural and Bleached products.

- Ochratoxin concerns within EU,

more rejected lots from the customs

not only because of Aflatoxin but

Ochratoxin as well.

- Pesticide residue problems in some

growing areas, and result of mixing

raw materials by the handlers remain

undetectable sources.

- Because of Geothermal electric

plants in the growing areas result high

level of So2 contamination to the

fruits and production areas switch to

high altitudes from the valley areas.

Turkish Pine Nut Kernels

Totally Natural product of Turkish Pine

Nut Kernels are produced with long

steps, seed capsule cones are collect-

80 FOOD TURKEY September 2017


ed by hand from the pine trees forests

by January and stored in dry village

warehouses. When the temperatures

rise by spring, with more sunny days

comes are laid under sun and drying

seed capsules start to crack, inside

kernels are later collected and further

drying process performs. Finally, washing

and packing the pine nut kernels

are ready for market sales.

There are some producers who oven

dry the kernels for earlier crop distributions.

The most important and

risky stage of the production is washing

that most microbiologic risks and

salmonella contamination can appear

from the washing water. There are

various different washing plants that

some are very poor conditions washing

process while there are some big

and equipped factories. According to

demands and specifications price for

the current crop is around USD.39,80

Per Kg Fob İzmir levels.

2017 INC meeting declared expectations

of production and supply from

different growing countries are in following

chart.

There is very big structural, taste and

quality differences between different

origins for pine nut products as the

price levels are also quite various.

Turkey is a leading source for quality

and also one of the most expensive

product origin. Although declared expectation

for coming crop is bigger

than previous year, in grower’s side it is

thought that the quality for new crop

is satisfying but the price levels are

considered to be not moving down.

It may be beneficial for buyers to advance

contracts for this item especially

for Organic enquiries as the Turkish

supply is always limited.

Below Chart shows figures of Turkish

dried fruits varieties tonnage, average

export prices with its comparison

with last year figures.

Export Figures Of Turkish Sultana Raisins / Dried Apricots/ Dried Figs in

Comparison with same period last year

81


8 unknowns

about

coffee

You may indulge yourself with the coffee of David People

Coffee and Food who grinds the coffee beans which

are carefully chosen from Colombia, Brazil, Costa Rica,

Ethiopia, Kenya and etc.

Many people drink coffee everyday.

Some people start the day with coffee,

some drink coffee during the day. A lot

of information is shared about coffee in

the recent times when the third generation

coffee and consumption has

increased rapidly.

David People Coffee and Food which

has the motto of ‘Indulge Yourself’

grinds their coffee beans which are

carefully chosen from Colombia, Brasil,

Costa Rica, Ethiopia, Kenya and etc. In

addition, David People Coffee&Food

branches are bringing kinds of 3rd

Generation Coffees for coffee lovers.

Kerim Mamak, General Manager of David

People Coffee&Food, transmitted

unknowns about coffee;

1. Coffee is not really beans.

Did you know that coffee we all know

as coffee beans is not technically a

bean? Well, why is it called as a coffee

bean? The reason ,it is similar to the

appearance of the bean. To be truthful,

82 FOOD TURKEY September 2017


the things we called coffee beans are

actually the seeds of the coffee plant

that belongs to the Rubiaceae family.

2. Espresso isn’t a different

kind of coffee bean.

Many People think wrongfully that

espresso is a different kind of coffee

bean that is used to make espresso

coffee. However espresso is just a

way to make coffee and you can make

espresso coffee using any coffee bean.

3. Decaf coffee also has a little

caffeine.

Many people believe that they don’t

consume caffeine when they drink decaf

coffee.

However, a large part of the caffeine

has been removed to decaf coffee

but not at all. To be decaf coffee , it is

enough to have %3 of caffeine content.

Therefore even a cup of decaf coffee

contains a little caffeine.

4. The best coffee texture

form is full-fat milk.

Low-fat or skimmed milk is thought to

be used to brew coffee with a perfect

texture. You should always use full-fat

milk to make a cup of coffee that looks

creamy and delicious. Many people

drink coffee made from skimmed milk

because it is easier to make foam by

comparison with full-fat milk.

If you are looking for a good quality

coffee that looks intense and tasty, you

should choose full-fat milk.

5. The little caffeine that taken

with coffee doesn’t cause of

water loss.

The reasons demonstrate that coffee

causes the body’s dehydration, arise

from caffeine in coffee that is diuretic.

Diuretic properties are promoted

urine production exceeding the quantity

of liquid that received or dehydration.

However, researches have proven that

caffeine doesn’t cause water loss in the

body when drink in little quantities.

6. A cup of coffee a day

helps to improve your

concentration and reducing

your risk of getting many

diseases.

While the high caffeine content in the

coffee may affect your health negatively,

there are other compounds in a cup

of coffee that your health can provide

many benefits. When you drink daily

coffee, you can reduce risk of getting

Parkinson’s disease, cirrhosis of the liver,

diabetes and even colon cancer.

Moreover, the antioxidants in the coffee

fight against cell damage and reduce

the risk of heart condition. Coffee

helps to improve your concentration

and remember your daily work.

7. Pregnant women can drink

a cup of coffee a day.

Previously it was mentioned that caffeine

in the coffee can affect the health

of pregnant woman negatively and

it causes miscarriage and low-birth

weight. Last period researches suggest

that drinking only a cup of coffee a day

is a safe for pregnant and breastfeeding

mother. But don’t forget that more

than one cup can be unhealty for pregnant

women!

8. Coffee isn’t causing

insomnia.

It is believed that coffee can lead to insomnia.

However it takes a very short

time to remove caffeine from your

body.

It has been shown to the more than

half coffee remove out the body after

5 hours of coffee consumption according

to the researches. For this reason,

drinking 2-3 cups of coffee a day

doesn’t cause any problems in your

sleeping habits unless you drink it before

going to sleep!

83


Food Istanbul ready to

host the industry

FOOD Istanbul

Expo will be

held on 20-23

September 2017

at CNR Expo

ISTANBUL – Targeting the vision of

being the largest trade platform of the

Turkish food industry, FOOD Istanbul

Expo will be launched in September

2017 at CNR Expo with proven track

record of qualified service and advantageous

venue location.

CNR continues to expand its event

portfolio with excitedly and proudly

by adding “FOOD Istanbul Expo”

which was previously organized under

the well-known brand of “CNR GIDA

Fair”.

Turkish food and beverage industry

maintains its remarkable position with

productivity and dynamism, achieved

a success story in the past decade by

having a share of 300 billion US Dollars

in total GDP and over 400,000

labor force in 40,000 corporations.

FOOD Istanbul Expo positioned as a

global b2b meeting point where visitors

would get the chance to explore

the latest developments and have the

general Outlook of industrial diversity.

The fair will be a unique business platform

that produces a supportive environment

for the industry to increase

their strength in global competition, to

guide them to produce more value

added, innovative, trusted and accredited

consumer goods.

FOOD Istanbul Expo aims to be organized

on 60,000 sqm area with more

than 1,000 brands targeting 35,000

professional visitors and supported

by Istanbul Exporters ‘Association.

Professionals of Food and Beverage

industries from Europe, Middle East,

North Africa, Russia and Balkans will

provide new business opportunities

for Turkish industry.

84 FOOD TURKEY September 2017


Turkish Food Industry: Facts & Figures

• 18.9% of Turkey’s GDP is taken up

by the food and beverage industry.

• Turkish food retail sector reached

USD 121 billion in 2016.

• The share of food in the total retail

sector is 60% and the food retail sector

is expected to grow 8% annually in

the 2015-2018 period.

• In 2016, Turkey’s food & beverage

exports totaled $11.1 billion, with

food imports coming to $5.6 billion.

Food consumption sales growth:

9.9% per year.

• 536 foreign capital manufacturers

operate in the food, beverage and tobacco

industry in 2015, 265 of them

are in Istanbul.

Turkey is an ideal hub for food imports,

exports and transportation – it

can easily trade with over 50 countries

locally reaching 2 billion people

in range.

• Up to 2019, breakfast cereals are

expected to register positive growth,

as consumers will switch to easy and

quick breakfast options.

Turkey’s market for meat and meat

products recorded an average annual

growth of 11% over the 2010-2015.

85


Agriculture and food

sector prosper in Turkey

Home to the headwaters of the Tigris

and Euphrates Rivers, Turkey’s agricultural

sector is echoing the prosperity

of ancient Mesopotamia. With its favorable

geographical conditions and climate,

large arable lands, and abundant

water supplies, Turkey is considered to

be one of the leading countries in the

world in the field of agriculture and

food.

The restructuring efforts that began in

the early 1980s resulted in a domestic

market that is an integral part of the

world economy. Turkey has a robust

agriculture and food industry that employs

over a quarter of the country’s

working population and that accounts

for 7.1 percent of the country’s GDP.

86 FOOD TURKEY September 2017

The strengths of the industry include

the size of the market in relation to the

country’s young population, a dynamic

private sector economy, substantial

tourism income and a favorable climate.

Turkey is the world’s 7th largest agricultural

producer overall, and is the world

leader in the production of dried figs,

hazelnuts, sultanas/raisins, and dried

apricots. The country is also one of the

leading honey producers in the world.

In addition, Turkey has an estimated

total of 11,000 plant species, whereas

the total number of species in Europe

is 11,500.

This bountiful production allows Turkey

to maintain a significantly positive

trade balance thanks to its position as

one of the largest exporters of agricultural

products in the Eastern Europe,

Middle East, and North Africa (EME-

NA) region. Globally, Turkey exported

1,781 kinds of agricultural products to

190 countries in 2015, accounting for

an export volume of USD 16.8 billion.


This potential is not limited to only the

dairy sector. Turkey is looking to position

itself as the preferred option for

being the regional headquarters and

supply center of top global players in

the agricultural sector. To encourage investment

in the sector, Turkey offers a

set of incentives for potential agribusiness

investors. The Turkish government’s support mechanisms include

favorable regulations, an extremely competitive tax structure,

a qualified labor force, and numerous investment incentives.

According to McKinsey and Co., Turkey offers significant investment

opportunities in agribusiness subsectors such as fruit and vegetable

processing, animal feed, livestock, poultry, dairy, functional food, fisheries,

and enablers (in particular cold chain distribution, greenhouses,

irrigation, and fertilizer).

As part of its targets set for the agriculture sector by 2023 Turkey

aims to be among the top five overall producers globally. Turkey’s vision

for its centenary in 2023 includes other ambitious goals, such as:

• USD 150 billion gross agricultural domestic product

• USD 40 billion agricultural exports

• 8.5 million hectare irrigable area (from 5.4 million)

• Ranking number one in fisheries as compared with the EU.

Dairy products including milk, yoghurt,

cheese, kefir, and ayran (a drink made

of yoghurt and water) form an integral

part of the traditional Turkish diet. Traditionally,

artisan, unpackaged products

have dominated the Turkish dairy market,

meaning there is vast potential for

investors looking to break into Turkey

and the greater region with a mass

market approach.

87


ISM in

Cologne - the

big world of

sweets and

snacks

ProSweets Cologne - the international supplier fair for the sweets

and snacks industry - will once again be staged parallel to ISM

from 28 to 31 January 2018.

The big world of sweets and snacks

will be meeting up at ISM in Cologne

in January 2018. The trade fair brings

international suppliers of sweets and

hearty snacks as well as hot drinks

(coffee, tea and cocoa) together

with buyers from all over the world

once a year. With around 1,600 exhibitors

from around 60 countries

and over 38,000 trade visitors from

143 countries, ISM is the largest trading

platform for sweets and snacks in

the world. Companies that have not

exhibited at ISM so far, are given the

opportunity to take advantage of various

interesting participation models.

Primarily newcomers and start-ups,

but also suppliers of coffee and new

88 FOOD TURKEY September 2017

snacks (i.e. fruit and vegetable snacks

for instance) can take advantage of

the favorable conditions in an attractive

exhibition environment via these

special models.

ProSweets Cologne - the international

supplier fair for the sweets and

snacks industry - will once again be

staged parallel to ISM from 28 to 31

January 2018.

Depending on the product segment

and market maturity, industry newcomers

at ISM can apply for one of

the four participation models that ISM

has developed exclusively for these

target groups.

Newcomer Area

The “Newcomer Area” has already

been successfully introduced at ISM.

Companies that have already established

themselves on the market, but

who have not exhibited at ISM in the

past years or who have never exhibited,

are given the opportunity here

to present themselves under one

roof together with other suppliers.

The platform offers an attractive environment

and favorable participation

conditions.

New: Start-up Area

The “Start-up Area” is the right setting

for really young, aspiring compa-


nies that have not existed for more

than five years. For a small fee, the

trade fair newcomers can book a

small, fine complete stand at ISM

and give themselves the chance to

present themselves, their concepts

and products to the market.

Cologne Coffee Forum

Coffee, tea and cocoa are part of the

ISM exhibition spectrum. In order to

whet the new exhibitors’ appetite, a

participation in the “Cologne Coffee

Forum” offers ideal framework conditions.

The favorably-priced workstations

are placed together with

other suppliers from the hot drinks

segment and in the direct vicinity of

an attractive program with coffee

pairing, espresso seminars and best

practice presentations in Hall 5.2.

89


New Snacks Pavilion

Fruit and vegetable snacks, breakfast

snacks, meat snacks and jerkies

are high in trend. And they are part

of ISM. For companies, who would

like to present these products at

the largest trade fair for sweets

and snacks in the world, the “New

Snacks Pavilion” offers the perfect

setting.

The theme-oriented pavilions also

offer the ISM visitors advantages.

They bundle themes and companies

in an attractive way and make

it easier for the visitors to find and

establish contact to interesting

suppliers.

ProSweets Cologne - the international

supplier fair for the sweets

and snacks industry - will once

again be staged parallel to ISM. Together

with ProSweets Cologne,

ISM covers the entire value chain

of sweets production and sales

at the same time and place – a

worldwide unique constellation.

Both trade fairs are exclusively

open to trade visitors.

90 FOOD TURKEY September 2017


91


Most delicious

state of water

Water, which is neglected by many

people but is an indispensable part of

life, has an important place in human

life for healthier and better quality of

life. Drinking water not only affects our

body, it also affects our psychology and

mental activities. Sufficient water level

must be consumed to ensure that

vital functions can be performed in a

healthy manner. 2 to 2.5 liters of water

a day to meet the water needs of the

body. Those who do not like the taste

of water or have nausea will be able

to sustain their drinking habits with Bio

Life antioxidant water prepared with

natural mineral water and sweetened

with fruit and vegetable flavors . Bio

92 FOOD TURKEY September 2017

Life, produced by Freşa for the first

time in Turkey, is a brand new beverage

that is antioxidant, sugarfree, gas

free with natural mineral water and

very delicious. Moreover it is less than

one calorie… Antioxidant Bio Life,

which has no artificial substance in it, is

formed by the combination of natural

mineral water and flavored with Fruit

and vegetable flavors. Bio Life appeals

to every age and every taste are offered

in three different alternatives in

green, orange and red. Bio Life Green

with cucumber, mint and lemon can

strengthen your immune system, Bo

Life prepared with Lemon and Orange

can help your body burn fat, You can

support your heart health with Bio Life

Red prepared with strawberries and

kiwi. You also have to drink the most

delicious water Bio Life in hot summer

days to get rid of your thirst, and replace

the minerals your body has lost.


Season’s firs fig

export shipment

starts on 11 th October

The first export of Turkey’s dried fig

harvest of season 2017/18 will begin

on 11 October 2017. The ships carrying

dry figs will depart from İzmir

Port on the 11th of October 2017 to

all parts of the world.

Birol Celep, Chairman of the Association

of Aegean Dry Fruits and

Products Exporters Association, said

to exporters of dried figs, “Do not

panic. Let our 78 thousand 200 tons

of harvest sell to earn added value

to the national economy all together.”

Dried figs, is a major produce of which

are Turkey has the largest share in export

markets worldwide. Fig exporters

who are members of the Aegean,

Southeastern Anatolia and Istanbul

Exporters Unions has come together

at the General Assembly Meeting of

Dry Fig Advisory committee to determine

the first export date in the

2017/18 season.

The exporting companies participating

in the meeting unanimously

accepted Wednesday, October 11,

2017 as the first export date. The

said date will be official and will go

into effect after approval by the Turkish

Exporters Assembly and the Ministry

of Economy.

“Without panic, we need to transform

the value added value”

Birol Celep, Chairman of the Board

of Aegean Dry Fruit and Products

Exporters Association, said that they

aimed to reach 62-63 thousand tons

until the end of the season, indicating

that Turkey exported 60 thousand

255 tons of dried fig crop which is

72 thousand tons in 2016/17 season.

Celep pointing out that the fig harvest

for the 2017/18 season is predicted

as 78 thousand 200 thousand

tons, and said, “There is a delay of

7-10 days due to weather conditions

in the harvests this year. That’s why

we decided on the date of 11 October

2017 as the first export date.

There’s a 8 percent increase in the

harvest volumes. Even if there are

some problems due to dampness in

quality, we have to try to get more

added value without panic. All stakeholders

in the sector should act with

common sense.”

93


Turkey exports spices

totalling 175 million

dollar in 2016

Aegean

exporters add

flavor to the

world cuisine

by exporting

diverse range of

spices & herbs

Aegean exporters are at the top for

the export of spices & herbs that are

the source of taste and healthiness.

Herbs and spices growing in Anatolia

are not only healing sources to the

150 countries but also add flavor to

the world cuisine.

Aegean Furniture Paper And Forestry

Product Exporters Associations’

Chairman Nurettin Tarakçıoğlu pointed

out, “While Turkey exported spices

valued 175 million dollar in 2016, 79%

of this export was initiated by Aegean

Exporters’ Associations and we

export mostly to the United States

valued 28 million dollars. 137 million

dollars of spices &herbs has been exported

by Aegean Exporters Associations’

in 2016.”

“In 2015, Turkey’s spice export was

153 million dollars and it increased

by 14% compared to the previous

year. As healthy nutrition is a growing

trend around the World, the interest

in Turkish spices&herbs has been increasing

year by year.”

“In spice export, oregano, laurel

leaves and cumin are at the top of

the list. Turkey is the leader country

in the production and exportation of

oregano&thyme and laurel leaves in

the World.

The most exported spice is

oregano&thyme in Turkey. In 2016,

Turkey exported 60 million dollars of

oregano&thyme that adds flavor to

foods. Secondly, 40 million dollars of

laurel leaves, that is one of the most

delicious spices, are exported from

Turkey.

94 FOOD TURKEY September 2017


Cumin is essential for meat dishes and

has taken place as a third in our spice

export. Turkey exported 23 million

dollars of cumin in 2016 with a huge

rise of %106 compared to the previous

year.”

“As for sage apart of it is a spice; it

is also used to treat the illnesses and

prevent from flu, it is exported approx.

8 million dollars in 2016.”

“Our Spices & Herbs are mostly exported

to USA

In 2015, 22 million 163 thousand dollars

of spice was exported to USA

and export to USA has increased by

26% in 2016.

As Aegean Exporters’ Associations,

we are organizing the Turkish National

participation to the Summer Fancy

Food Show, the largest specialty food

show in North America, since 1998

and we believe that it has great influence

on this achievement.”

Aegean Furniture Paper And Forestry

Product Exporters Associations’

Chairman Nurettin Tarakçıoğlu said,

“Laurel leaves, oregano & thyme, sage,

rosemary, cumin seeds, fennel seeds,

which are remedies for many diseases

and grows naturally, are processed

and packaged by the Turkish companies

and exported to worldwide by

adding value. Most of these products

are gifts of nature to us.

Tarakçıoğlu emphasizes that these

products are the first exported products

from Turkey and almost all of

them are exported from the Aegean

Region.”

“As a result of these facts, Turkey is of

the leader exporter country at these

products. In addition, people who use

these gifts of nature heal themselves,”

he added.

95


Crop & cereals production

estimated to increase in 2017

Increase was expected in the production

of cereals and other crops, fruits

in the first estimation of 2017 with

rates of 4.4% and 9.7% when compared

with the previous year, TURK-

STAT announced in a latest release.

Production quantities of cereals and

other crops, vegetables, fruits in 2017

were predicted approximately as follows;

68.2 million tonnes for cereals

and other crops, 30.3 million tonnes

for vegetables, 20.8 million tonnes for

fruits.

It was estimated that in 2017, cereals

production would increase with

a rate of 4.4% when compared with

the previous year and approximately

become 36.8 million tonnes.

It was foreseen that wheat production

will increase by 5.8% to become

21.8 million tonnes, barley production

will increase by 11.9% and become

7.5 million tonnes, rye production will

increase by 6.7% and become 320

thousand tonnes, oats production will

increase by 11.1% and become 250

thousand tonnes, when compared

with the previous year.

In the pulses group, it was expected

that an increase will occur in broad

beans to consume by 10.7% and

production approximately become

7 thousand tonnes, red lentil will increase

by 7.2% and become 370

thousand tonnes, potatoes will increase

by 0.6%, one of tuber crops,

and approximately become 4.8 million

tonnes.

In the group of oil seeds, it was expected

that soybean production

96 FOOD TURKEY September 2017


would decrease by 9.1% and become

150 thousand tonnes.

It was estimated that tobacco production

will be 70 thousand tonnes with

invariably, while sugar beets production

will increase by 4.5% and approximately

become 20.5 million tonnes.

Vegetable production would

be stable, whereas the fruit

production estimated to elevate

It was estimated that vegetables production

would be no significant change

in 2017 compared with the previous

year, also stated in the TURKSTAT forecasts.

Vegetables production in 2017 was estimated

to be approximately 30.3 million

tonnes with no significant change

when compared with the previous year.

When examining production of subgroups

of vegetables, root and tuberous

vegetables production was expected

to decrease by 0.8%, and other

vegetables not elsewhere classified was

expected to increase with the rate of

0.4%.

The production of some important

crops in vegetables; increments were

expected in watermelon production

by 3.3%, in pepper for processed, capia,

by 12.1%, in carrots by 2.4% respectively,

while decrements were expected as

1.6% in tomatoes, 2.8% in dry onion,

1.2% in melon.

It was estimated that fruits production

will be 20.8 million tonnes in 2017 increasing

by 9.7% when compared with

the previous year.

When examining productions of some

important fruits, it was estimated that

there is increase in apple figures with

the rate of 17.5%, in peaches by 6.3%,

in cherries by 7%, in apricots production

with the rate of 34.9% respectively,

while decrements were expected in

grape fruits by 13.5%, when compared

with the previous year.

In the citrus group, an increase was

expected in mandarin production by

14.2%. From nuts, pistachios production

is expected to decrease by 50%.

It was estimated that grape production

will increase by 7.5%, and bananas production

will increase by 3.9%.

97


Marmarabirlik:

Export champion for five

successive years

TIM, exporters

assembly of Turkey,

disclosed that

Marmarabirlik

topped the exporter

of year 2016 in olive

and olive oil sales.

Economy Minister

Zeybekci has

presented the award

to chairman Asa.

The biggest producer of table top

olive products in the world, Marmarabirlik,

has been awarded as top of

the exporters for the five successive

years, by TIM, Turkey’s Exporters Assembly

at the 24th general assembly

meeting that was also honored by

the President Recep Tayyip Erdogan.

The award was presented by Mehmet

Simsek, vice Prime Minister, and Nihat

Zeybekci, Economy Minister.

In his thank you speech, Hidamet Asa,

chairman of Marmarabirlik expressed

his honor of the award and said, “We

got this award on behalf of our 8 cooperatives

and 32 thousand producer

partners. This is a great motivation for

us to go further ahead. Marmarabirlik

is a great firm exporting one fourth

of Turkey’s black olive productions to

53 countries. Our success is the result

98 FOOD TURKEY September 2017

of our efforts in unity and teamwork.

I also want to express our appreciations

to all partners, workers, cooperatives

and our board members of

our firm.”

He also added, “As of 2016 our exports

have reached to 6.190 thousands

of tons. Our aim is to make

Marmarabirlik as a worldwide brand

by hitting 30 million dollars level in the

coming years. We targeted to new

countries for more sales, especially

in Middle East and Arabian Peninsula.

And we are in close contact with buyers

in Indian market.”

By emphasizing the contributions of

Turquality program for Turkish brands,

Asa said that Marmarabirlik also deserved

to be covered by this incentive

project. He said, “We applied to the

ministry for acceptance. The original

regulation governing the program

does not cover cooperatives and

unions. When it was expanded to

cover Marmarabirlik and similar entities,

both producers and the country

would be benefitted. Turquality support

will add more value for Marmarabirlik

brand and the value of produces

of this land.”


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