Food Turkey Magazine September 2017
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<strong>Turkey</strong>,<br />
discover the<br />
potential!<br />
Despite political upheaval, and Russia’s import ban on Turkish<br />
products, the country still imported over $5 billion worth of<br />
food and drink products – making it an ideal export destination.<br />
<strong>Turkey</strong>’s position as a top food and beverage export location<br />
looks secure in <strong>2017</strong>. Turks are increasingly wary of processed<br />
foodstuffs, preferring instead to seek out healthier options. Organic<br />
food and drink, flying under the radar at present, is one of<br />
the Turkish food industry’s quietly growing sectors – one ripe for<br />
export expansion.<br />
A current market valuation of $97.9 million belies the impressive<br />
growth <strong>Turkey</strong>’s organic sector is experiencing. By 2020, the<br />
market will have grown at a CAGR of 12.9%, pushing its value<br />
to above $170 million. This low base provides a brilliant platform<br />
for foreign companies to exploit, but what should they be shipping<br />
to <strong>Turkey</strong>?<br />
According to a United States Department of Agriculture report,<br />
top organic products include dairy offerings, such as cheeses and<br />
milk, alongside oils and fats. These two product areas are integral<br />
to traditional Turkish cuisines, thus are becoming regular fixtures<br />
in Turkish kitchens nationwide.<br />
The concern for halal food and beverage is also increasing. In a<br />
nation where 98% of the population identifies as Muslim, you<br />
would expect <strong>Turkey</strong> to be an almost captive market for halal<br />
food and drink products. Worth $168 billion, and rising, halal<br />
food and drink is a major part of <strong>Turkey</strong>’s food sector mix.<br />
The hot trend for the past couple of years has been pre-packaged,<br />
frozen or readymade halal offerings. <strong>Turkey</strong>’s population is<br />
living increasingly active, fast-paced lifestyles and gender roles are<br />
changing too; plenty of women now have careers, leaving less<br />
time for meal preparation. As such, ready-to-eat options are<br />
increasingly gaining prominence in <strong>Turkey</strong>’s halal sector.<br />
Shows as ITE <strong>Food</strong> & Drink will have a great importance on<br />
discovering all these impart and export opportunities. We will<br />
there and at GulfHost, The Hotel Show, Gulfood Manufacturing,<br />
Gulfood, etc. Let’s meet there!<br />
4 FOOD TURKEY <strong>September</strong> <strong>2017</strong><br />
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CONTENTS<br />
6<br />
Spice exporters aim<br />
European markets for<br />
more sales<br />
10<br />
Turkish food<br />
products flying off<br />
shelves in Qatari<br />
markets as blockage<br />
remains<br />
16<br />
Turkish food industry:<br />
Can it benefit from<br />
Brexit?<br />
26 48<br />
New and healthy<br />
food for expectant<br />
mothers: turkey meat!<br />
34<br />
Billur Tuz and Fora<br />
Zeytin introduced to<br />
Chinese market<br />
38<br />
Hospitality Week<br />
in Dubai<br />
44<br />
Growing appetite for<br />
seafood drives demand<br />
at Middle East’s<br />
largest dedicated seafood<br />
expo<br />
11th yummex<br />
Middle East: a sweet<br />
show!<br />
54<br />
TGDF Chairman<br />
Kopuz: “<strong>Food</strong> industry<br />
is being turned<br />
into a target”<br />
60<br />
Assan <strong>Food</strong>s introduced<br />
its products in<br />
Dubai Gulfood Fair<br />
66<br />
<strong>Turkey</strong>’s olive oil and<br />
table olives – ancient<br />
traditional taste of<br />
Mediterranean cuisine<br />
72<br />
Erpilic to expand<br />
<strong>Turkey</strong> meat<br />
market with a new<br />
investment worth 45<br />
million<br />
82<br />
<strong>Food</strong> Istanbul ready<br />
to host the industry<br />
86<br />
ISM in Cologne - the<br />
big world of sweets<br />
and snacks<br />
6 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
Avrupa eti. Sıkı standartlar. Yüksek kalite.<br />
Yeşil fasulyeli biftek<br />
Malzemeler:<br />
antrikot (260-280 g), patates (300 g), zeytin yağı (20 ml), domuz<br />
pastırması (80 g), yeşil fasulye (200 g), tereyağı (40 g), sarımsak (1 diş),<br />
maydanoz (40 g), tuz, karabiber (isteğe bağlı), yağ (40 ml), zeytin<br />
yağ (40 ml)<br />
Yapılışı:<br />
Ete tuz ve karabiber katın. Yeşil fasulyeyi yıkayın, temizleyin ve domuz<br />
pastırması dilimlerine sarın. Kabuklu patatesleri yıkayın, tuzlayın ve azıcık<br />
zeytinyağı ekleyin. Fırın tepsisine dizin ve fırında 200 derecede 30 dakika<br />
boyunca pişirin. Tereyağını kase içine koyun, rendelenmiş sarımsak, kıyılmış<br />
maydanoz, tuz, karabiber ekleyin. Malzemeleri homojenik bir karışım<br />
olana dek karıştırın. Domuz pastırması ile sarılmış fasulyeyi 4 dakika boyunca<br />
tavada kızartın. Eti çok az yağda her iki tarafını yaklaşık 3 dakika boyunca<br />
kızartın. Bu şekilde hazırlanan bifteği domuz pastırması ile sarılmış<br />
fasulye ve fırınlanmış patates ile servis edin. Etin üzerine tereyağı koyun.<br />
Sadece „Avrupa’nın tadına bak”!<br />
Modern ve zorlu tüketiciler, et<br />
üreticilerden güven ve müthiş<br />
bir tat sağlayan sıkı standartlara<br />
uygun olarak üretilen kaliteli<br />
ürünleri beklerler. Onların<br />
beklentilerini göz önüne alarak,<br />
2015 yılında Türkiye’de AB ülkeleri<br />
menşei olan taze, soğutulmuş<br />
veya dondurulmuş dana<br />
eti ve onun bazında üretilen<br />
gıda müstahzarlarına adanmış<br />
„Avrupa’nın tadına bak” tanıtım-bilgilendirme<br />
kampanyasını<br />
başlattık.<br />
Avrupa dana eti üretiminin temeli,<br />
birtakım sıkı kurallar ve kalite standartlarını<br />
temsil eden „Tarladan çatala”<br />
politikasıdır. Söz konusu politika;<br />
tam şeffaflık, denetim, hayvan refahı<br />
için özen ve sürekli veteriner denetimi<br />
sağlama dahil olmak üzere önemli değerlere<br />
dayalıdır. Prosedürler; menşei,<br />
tanımlama sistemi, doğru besleme,<br />
kesim, paketleme ve nakliye gibi gıda<br />
zincirinin tüm unsurlarını kapsar.<br />
Üretim kurallarının standart hale<br />
getirilmesiyle, Avrupa Birliği’nden gelen<br />
dana eti tekrarlanabilirliği ile karakterize<br />
edilir. Tüketiciler için bu her<br />
zaman yüksek kalite, uygun yumuşaklık<br />
ve sululuk seviyesinin yanı sıra,<br />
inanılmaz lezzet ile ayırt edilen iyi bir<br />
ürün alacaklarından emin olabilecekleri<br />
anlamına gelir. Ayrıca, Avrupa<br />
üreticileri, Türk müşterinin ihtiyaçlarına<br />
ayak uydurabilirler. Benzersiz<br />
duyusal ve tat özellikleri Avrupa dana<br />
etinin mutfakta mükemmel bir seçim<br />
olmasını sağlar.<br />
Organizatörler; Avrupa dana eti<br />
üreticileri ve girişimcileri arasında bir<br />
iş platformu oluşturmayı amaçlamıştır.<br />
Daha fazla bekleme ve bugün Avrupa’nın<br />
tadına bak!<br />
Daha fazla bilgi edinmek için<br />
www.avrupanintadinabak.eu web<br />
sitesini ziyaret edin.<br />
KAMPANYA AVRUPA BIRLIĞI<br />
VE POLONYA CUMHURIYETI DESTEĞI<br />
ILE FINANSE EDILMIŞTIR<br />
AYRICA DANA ETI TANITIM FONU<br />
DESTEĞI ILE DE FINANSE EDILMIŞTIR
Spice exporters aim<br />
European markets<br />
for more sales<br />
A group of spice<br />
exporters have<br />
participated in<br />
general assembly<br />
meeting of European<br />
Spice Association<br />
to deliver their<br />
messages as a<br />
dependable trade<br />
partner for more<br />
sales.<br />
<strong>2017</strong> general meeting of ESA, European<br />
Spice Association was held<br />
in Bordeaux, France. About 190<br />
members were in the meeting, 20<br />
of them from <strong>Turkey</strong>, headed by<br />
Nurettin Tarakcioglu, chairman of<br />
Aegean furniture, paper and forestry<br />
products exporters association.<br />
Tarakcioglu said that five Turkish exporter<br />
companies are represented<br />
in the Association.<br />
He said, “<strong>Turkey</strong> has a great potential<br />
by having large variety of plants<br />
and spices. The meeting of the ESA<br />
is highly important for commercializing<br />
this potential. Following<br />
the coup attempt in 15 July foreign<br />
buyers limited their intent to visit<br />
<strong>Turkey</strong> for a while. So, having been<br />
in these kind of organizations have<br />
become more important for us to<br />
empower the image of <strong>Turkey</strong> in<br />
foreign markets.<br />
<strong>Turkey</strong>’s spice sales in abroad has<br />
shown an increase about 14 percent,<br />
and earned 175 million dollars<br />
from spice exports in 2016. It was<br />
153 million dollars in 2015. European<br />
countries, Germany, Belgium,<br />
Holland and France are top buyers<br />
of Turkish spices. Medical doctors<br />
advice people to consume spices<br />
as replacement for salt. This is a<br />
good opportunity for our business.<br />
We have a rich variety of spices<br />
that must be marketed more effectively.<br />
We have an opportunity to<br />
reach billion dollars level in exports<br />
by our efforts in a short period.”<br />
ESA general assembly has brought<br />
almost all players in spice industry,<br />
where they meet with each other,<br />
exchanged their views and plans,<br />
sought opportunities for more<br />
business. ESA has a higher level of<br />
awareness and power on its members.<br />
8 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
Turkish Government ready to<br />
apply food measures to push<br />
down inflation to single-digits<br />
The Turkish government’s measures to<br />
ease increasing prices are ready to be<br />
applied, amid aims to gradually bring<br />
down inflation rate to single digits again.<br />
<strong>Turkey</strong>’s <strong>Food</strong> Committee held a series<br />
of meetings to develop feasible<br />
measures to prevent an ongoing hike<br />
in food prices and settled on a general<br />
framework which shows things-to-do,<br />
said Deputy Prime Minister Mehmet<br />
Şimşek, who also heads the committee,<br />
state-run Anadolu Agency has reported.<br />
The government aims to raise output<br />
in the medium and long terms and<br />
to resolve some structural problems<br />
in the food supply chain immediately,<br />
he noted, underlining some key risks<br />
which are resulting from steep increases<br />
in unprocessed food prices. Şimşek<br />
noted that the agreed measures will go<br />
online very soon. “According to the results<br />
of the technical works, these measures<br />
will restrict some key inflationary<br />
risks resulting from fluctuations in the<br />
unprocessed food prices, and they will<br />
push down the inflation rate to single-digits<br />
again. In the upcoming years,<br />
the food inflation will be in compliance<br />
with the inflation target,” he added.<br />
Industry officials and economists say<br />
there are deeper structural problems,<br />
from the lack of a long-term agricultural<br />
policy to a supply chain hindered<br />
by middlemen and arcane bureaucracy<br />
across the country.<br />
Şimşek noted that a comprehensive<br />
production plan was prepared in a<br />
bid to boost output especially in import-dependent<br />
products, including<br />
legumes. “We will also introduce new<br />
incentives to support fresh fruit and<br />
vegetable production,” he added.<br />
Şimşek noted that the government will<br />
take crucial measures in the short run<br />
to examine and monitor the competition<br />
conditions at certain points of the<br />
supply chain and to boost inspections<br />
to detect unlawful storage activities in<br />
preservable food products as well as<br />
increase logistics and storage quality.<br />
“We will introduce incentives to support<br />
producers in offering much better<br />
storage and logistical services. This will<br />
also enable them to lower their dependence<br />
on middlemen,” he added.<br />
10 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
Turkish food products flying<br />
off shelves in Qatari markets<br />
as blockage remains<br />
<strong>Turkey</strong> has started to provide daily<br />
food and water supplies to Qatar with<br />
Turkish Airlines Cargo planes as the<br />
Gulf state faces isolation imposed by<br />
fellow Arab countries over its alleged<br />
support for terrorism.<br />
Qatari market chains also announced<br />
on social media that daily food products<br />
from <strong>Turkey</strong> such as milk, yogurt,<br />
and chicken were now on the shelves<br />
with signs “from <strong>Turkey</strong> by air.” Market<br />
employees reported that Turkish products<br />
are in high demand and all food<br />
12 FOOD TURKEY <strong>September</strong> <strong>2017</strong><br />
supplies can be found in most of the<br />
supermarkets across Qatar.<br />
“Everything is fine in Qatar, we are<br />
now buying Turkish products. <strong>Turkey</strong><br />
and Qatar are setting a good example<br />
on how relations between countries<br />
should be,” a Qatari lawyer, Suheyl<br />
Awad, said as he bought a carton of<br />
milk for his son.<br />
The Turkish parliament pushed through<br />
a bill on deploying Turkish troops in Qatar<br />
followed by President Recep Tayyip<br />
Erdoğan’s rapid approval, completing<br />
the legislative process. Saudi Arabia, the<br />
United Arab Emirates (UAE), Bahrain<br />
and Egypt severed relations with Qatar.<br />
Several countries followed suit.<br />
Qatar vowed to ride out the isolation<br />
and said it would not compromise its<br />
sovereignty over foreign policy to resolve<br />
the region’s biggest diplomatic<br />
crisis in years. <strong>Turkey</strong> has maintained<br />
good relations with Qatar as well as<br />
several of its Gulf Arab neighbors.
Russia to<br />
import Turkish<br />
tomatoes<br />
in certain<br />
periods<br />
Russia has decided to buy tomatoes<br />
from <strong>Turkey</strong> at certain times and three<br />
companies that meet the requirements<br />
will initially export them to the country.<br />
The green light was finally given<br />
regarding the embargo that Russia had<br />
applied on Turkish tomatoes. Russia decided<br />
to import tomatoes from <strong>Turkey</strong><br />
at certain periods which the product is<br />
not grown by its own producers and it<br />
will additionally import other products<br />
such as tomato paste from <strong>Turkey</strong>.<br />
According to the decision taken after<br />
the contacts of Russian officials in<br />
<strong>Turkey</strong>, three companies that fulfill the<br />
technical requirements will initially export<br />
Turkish tomatoes to the country.<br />
According to the decision taken after<br />
the technical contacts of Russian officials<br />
14 FOOD TURKEY <strong>September</strong> <strong>2017</strong><br />
<strong>Turkey</strong>, which produces 70 percent of<br />
tomato exports to Russia, faced a Russian<br />
embargo after the jet downing crisis<br />
between the two countries. Russia,<br />
which launched an economic embargo<br />
on <strong>Turkey</strong> as of January 1, 2016. The imposed<br />
import sanctions on many Turkish<br />
products such as tomato, orange,<br />
apple, apricot, broccoli, mandarin, pear,<br />
chicken and turkey, were later lifted after<br />
normalization talks began, with the<br />
exception of tomatoes. <strong>Turkey</strong>, therefore,<br />
intensified efforts to solve the crisis<br />
surrounding the crucial exports of<br />
tomatoes.<br />
The Turkish delegation that engaged in<br />
talks with the Russian delegation that<br />
came to <strong>Turkey</strong>, proposed to pave the<br />
way for exporting in the seasons when<br />
Russia cannot produce tomatoes.<br />
It was reported that Russians also<br />
leaned toward this proposal. According<br />
to the decision made after technical<br />
talks with Russian officials, three Turkish<br />
companies that meet the technical requirements<br />
will be the first to engage<br />
in exports with Russia. These three<br />
companies will be selected from those<br />
which have exported to Russia before.<br />
The export permit covers the entire<br />
year except for a few months when<br />
Russia can plant tomatoes. The permit<br />
is expected to take effect within a few<br />
months. Samples will be taken from<br />
Turkish tomatoes with the mechanism<br />
to be set up and then, tomatoes that<br />
meet the required conditions will be<br />
exported without any bottleneck in<br />
customs.<br />
Thus, problems associated with pesticides<br />
are expected to be avoided. With<br />
the said mechanism, there will also be<br />
no customs duties arising from the inspection<br />
with regards to the exports<br />
of tomatoes.<br />
With the new system, the Russian<br />
farmers who started to produce tomatoes<br />
in the greenhouses after the crisis,<br />
will not be victimized either. Russia’s tomato<br />
needs will be primarily met from<br />
the domestic producers. Especially, the
greenhouses in the southern part of<br />
the country are said to be working efficiently.<br />
Russia estimates that the tomato prices<br />
in the market will also drop as a result<br />
of renewed visa exports of tomatoes<br />
from <strong>Turkey</strong>. In 2014, <strong>Turkey</strong> exported<br />
$508 million in tomatoes and cucumbers<br />
to Russia, while prior to the<br />
embargo, 43 percent of the tomatoes<br />
consumed in Russia came from <strong>Turkey</strong>.<br />
Following the ban by the Russian government,<br />
<strong>Turkey</strong>’s exports of tomatoes<br />
increased by 500 percent to Belarus,<br />
200 percent to Poland, 200 percent to<br />
Azerbaijan and 130 percent to Nakhichevan.<br />
In addition, producers and exporters,<br />
regarding an increase in the tomato<br />
exports to countries neighboring<br />
Russia, said they are buying tomatoes<br />
from them and selling the product to<br />
Russia.<br />
and a very minor reduction value compared<br />
to the 2013 quarter.<br />
The official data also demonstrated<br />
that <strong>Turkey</strong>’s fresh tomato exports in<br />
2014 were valued at $426 million while<br />
$275 million of this amount came from<br />
exports to Russia, which signifies that<br />
Russia alone constituted 65 percent of<br />
the <strong>Turkey</strong>’s fresh tomato exports.<br />
According to the Turkish Exporters’<br />
Assembly data from May, <strong>Turkey</strong>’s fresh<br />
fruit and vegetable exports to Russia<br />
increased by 503.7 percent in May and<br />
reached $2.12 billion.<br />
Indicating that the price of selling tomatoes<br />
to Russia before the crisis was<br />
around TL 4-5 ($1.14-1.42), <strong>Turkey</strong>’s<br />
Greenhouse Investors’ and Manufacturers’<br />
Association (SERA BİR) Chairman<br />
Müslüm Yılmaz previously noted,<br />
“After the crisis, the tomato price in<br />
Russia was TL 13 ($4). Russian citizens<br />
consume tomatoes at a price that is<br />
three times higher that amount.”<br />
In the January-April period of 2016,<br />
<strong>Turkey</strong> exported 227,619 tons of tomatoes<br />
valued at $120 million. In the<br />
same period this year, 267,482 million<br />
tons were exported and the value of<br />
these exports was $161 million. Officials<br />
stated that <strong>Turkey</strong>’s tomato exports<br />
increased by 18 percent compared<br />
to the previous year, saying there<br />
was a value-based increase of 34 percent.<br />
They also said that tomatoes are<br />
entering the Russian market.<br />
Moreover, during the third quarter of<br />
2014, tomato exports to Russia increased<br />
by 89 percent in volume and<br />
96 percent in revenue compared with<br />
the same quarter of 2013, official data<br />
revealed. The fourth quarter of 2014<br />
saw a 2 percent increase in volume<br />
16 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
Turkish food industry:<br />
Can it benefit from Brexit?<br />
The historic exit of the United Kingdom<br />
from the European Union has<br />
cast uncertainty over the nation’s<br />
food supplies in the near future. A<br />
report from <strong>Turkey</strong>’s Egeli & Co. Financial<br />
Services Group suggests that<br />
Brexit has opened up the UK’s food<br />
market for Turkish producers.<br />
The new report, spearheaded by<br />
Egeli & Co’s Asset Management Research<br />
Strategy Director, Güldem<br />
Atabay Sanli, examines the effects<br />
of Brexit on the UK, EU and <strong>Turkey</strong>’s<br />
agricultural and food sectors.<br />
According to this report, the EU<br />
provides 70% of its food exports to<br />
the United Kingdom. Now that the<br />
18 FOOD TURKEY <strong>September</strong> <strong>2017</strong><br />
UK has decided to leave the world’s<br />
biggest free trade market, food prices<br />
are expected to rise while sales<br />
volumes drop.<br />
England alone is home to over 65<br />
million people. At present, the country’s<br />
agricultural sector can provide<br />
enough food for two thirds of the<br />
population including attendant fishing<br />
industries. Given the fact that<br />
the UK also includes Wales, Scotland<br />
and Northern Ireland, food imports<br />
are vital.<br />
•A growing demand for organic produce<br />
is sweeping across the United<br />
Kingdom too. Egeli & Co’s report<br />
suggests this increasing desire for<br />
health foods will further influence<br />
the levels of imported food needed<br />
to sustain the UK.<br />
Given the import volumes of key<br />
food commodities needed by the<br />
United Kingdom, <strong>Turkey</strong> is well<br />
placed to capitalise on any shortfalls<br />
in the wake of Brexit. High tariffs
are currently hindering UK imports<br />
of fruit and vegetables, for example.<br />
Egeli & Co’s research suggests that as<br />
the United Kingdom negotiates with<br />
the EU, <strong>Turkey</strong> should also act quickly<br />
to take advantage of any breaks in<br />
relations and negotiate better tariffs<br />
for its food exports.<br />
<strong>Turkey</strong> currently exports a variety<br />
of food products to the UK, including<br />
fresh and dried fruits, nuts, and<br />
frozen and canned vegetables. 15%<br />
of Britain’s imported fresh and dried<br />
grapes are sourced from Turkish<br />
producers. 2.5% of the UK’s citrus<br />
fruit is also imported from <strong>Turkey</strong>.<br />
Egeli & Co also highlighted how<br />
improvements in the packing and<br />
labelling of Turkish food products<br />
will improve their chances in the UK<br />
market.<br />
Turkish producers are already picking<br />
up the slack in a decline in cherry<br />
production amongst some major EU<br />
member states. Can <strong>Turkey</strong>’s food<br />
and drink industry respond similarly<br />
to the UK’s predicted shortages<br />
post-Brexit?<br />
Brexit may have caused uncertainty<br />
over Europe, the report concludes,<br />
but for <strong>Turkey</strong> a golden opportunity<br />
has presented itself. <strong>Food</strong> and drink<br />
producers will have to act fast to<br />
make the most of the opportunities<br />
available in the UK in a post-Brexit<br />
world.<br />
20 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
Award-winning Beypazarı<br />
Mineral Waters always<br />
gets the highest scores at<br />
various surveys<br />
Beypazarı Mineral<br />
Water got the<br />
highest scores at<br />
various surveys in<br />
2009-2010-2012-<br />
2015 and four<br />
prestigious awards<br />
in 2016 namely<br />
“Best Brand of<br />
the Year Award”,<br />
“Consumer Quality<br />
Award”, “Best<br />
Reliable Product<br />
Award” and “EU<br />
Quality Award”.<br />
22 FOOD TURKEY <strong>September</strong> <strong>2017</strong><br />
Having more than a half-century of<br />
experience, Beypazarı Mineral Waters<br />
was established in 1957 as a private<br />
enterprise. The establishment has a<br />
production concept that serves for<br />
human health, protects and warns<br />
its consumer about healthy beverages.<br />
Beypazarı Mineral Waters which<br />
makes a production of 300 thousands<br />
bottles per hour and follows the industrial<br />
developments around the<br />
world has always protected the product<br />
quality and its natural content, has<br />
become the ruler of the shelves from<br />
the bottling of natural mineral water<br />
until it reaches its consumers. Beypazarı<br />
Mineral Water with its mineral<br />
content and hygiene is the most reliable<br />
mineral water brand for human<br />
health.<br />
The establishment which has a prominent<br />
place in the domestic market<br />
with its production capacity and<br />
Niyazi Ercan,<br />
Chairman of the Board of Beypazari<br />
modern production facilities, also<br />
plays a significant role in the overseas<br />
market and export its product range<br />
with Natural Fruit Mineral Waters<br />
and now producing seven varieties
including lemon, apple, cherry, strawberry,<br />
pomegranate, mandarin and<br />
lemon C+ (with vitamin C). Beypazarı<br />
has new product which is Beypazarı<br />
Gazoz.<br />
Beypazarı Mineral Water got the highest<br />
scores at various surveys in 2009-<br />
2010-2012-2015 and four awards in<br />
2016. It is also won the “Best Brand<br />
of the Year” award, “consumer quality<br />
award”, “best reliable product award”<br />
“EU quality award” in 2016.<br />
Beypazarı Mineral water won the<br />
“Recommended Brand to all Consumers”<br />
award from the all consumers<br />
Protection society,<br />
Beypazarı Mineral Water has the biggest<br />
and most modern establishment<br />
in Türkiye with its understanding of<br />
quality it carried on through the years.<br />
For this reason it was the only mineral<br />
water brand which was nominated to<br />
the “2016 EU Quality Award” given<br />
by the European Union. It continues<br />
to prove this reliability and quality<br />
with the awards it gains. Beypazarı<br />
Mineral water export the products to<br />
20 country.<br />
WHY NATURAL MINERAL<br />
WATER?<br />
• Magnesium, one of the minerals<br />
contained in natural mineral waters, is<br />
the cation most intensively contained<br />
in cell after potassium.<br />
• The sodium contained in natural<br />
mineral water is the element found in<br />
body fluid the most and provides regulation<br />
of fluid distribution and fluid<br />
balance.<br />
• The waters containing calcium and<br />
magnesium are also effective for prevention<br />
of complaints such as diarrhea<br />
developed as a result of stress.<br />
• Natural mineral water particularly<br />
plays an essential role in prevention<br />
and treatment of osteoporosis.<br />
• It is inevitable part of all losing<br />
weight programs as it does not contain<br />
calorie.<br />
• Prevents tooth decays as it contains<br />
fluoride.<br />
• It is particularly recommended for<br />
pregnant and breast feeding women.<br />
• When milk and natural mineral water<br />
is compared, it is scientifically found<br />
out that both foods contain minerals<br />
useful for body at similar degrees.<br />
23
Fountains of Uludag to<br />
flow to Bursa<br />
Ground<br />
breaking<br />
ceremony was<br />
held for the<br />
construction<br />
of a bottling<br />
facility for<br />
waters coming<br />
from Uludag in<br />
Goze, Kestel. It<br />
is planned to be<br />
operational in<br />
<strong>September</strong>.<br />
Operations are close to be completed<br />
for the establishment of a bottling<br />
facility for Uludag waters that has<br />
been built by Bursa metropolitan municipality<br />
in Kestel. According to the information<br />
provided by Recep Altepe,<br />
the mayor of Bursa, the factory is of<br />
19 thousand sqm and equipped with<br />
machinery imported from abroad.<br />
The facility is regarded as another<br />
contribution of the municipality to historical,<br />
cultural and natural resources<br />
of Bursa to the economic value of the<br />
province. Recently, mayor Altepe and<br />
BUSKI general manager Ismail Hakkı<br />
Cetinavci have visited the construction<br />
site.<br />
Funded by resources of the municipal<br />
budget, the facility will be a tool for<br />
expansion of financial resources of<br />
the municipality. Mayor Altepe said,<br />
“We keep growing. We go beyond<br />
our targets in every investment. Fountains<br />
in Uludag are our major values<br />
that await to be commercialized. We<br />
deliver natural values of Bursa to the<br />
benefit of people both in Bursa and in<br />
other cities, where many consumers<br />
demand us for better mountain water.<br />
Water that will be bottled here will<br />
also be exported to contribute to the<br />
national economy.”<br />
60 liters of water will be processed in<br />
seconds and 40 TIR full of water will<br />
be shipped at each shift, meaning 120<br />
TIR per day.<br />
24 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
Selva <strong>Food</strong> displays new<br />
generation functional<br />
products at Gol<strong>Food</strong><br />
Selva Gida (<strong>Food</strong>) met with customers<br />
at Gul<strong>Food</strong> <strong>2017</strong> Fair, one of the<br />
world’s most leading food fairs from<br />
26th Feb. to 02 March in Dubai. Selva<br />
Gida continues to have deals with<br />
major importer companies and global<br />
retailers while introducing new and<br />
functional products.<br />
Selva Gida, a company of Ittifak Holding<br />
in the food sector, has over 180<br />
products in 14 categories in its product<br />
portfolio adopting the ‘True <strong>Food</strong>’ approach,<br />
offers a variety of awarded and<br />
approved product categories to international<br />
markets.<br />
Selva <strong>Food</strong>, exhibited a wide range<br />
of products in the fair, including flour,<br />
semolina, pasta groups, new generation<br />
functional products. In addition to Napoletana,<br />
Basilico and Arrabbiata varieties<br />
of pasta sauces, vegetable macaroni<br />
products and organic products, Selva<br />
Gıda also launched gluten-free products<br />
to its product family during the<br />
event.<br />
Concentrating on the ‘True <strong>Food</strong>’ concept,<br />
originating from cereals, Selva<br />
produces products that are nutritious,<br />
humanistic, tasty, produced without<br />
26 FOOD TURKEY <strong>September</strong> <strong>2017</strong><br />
harming the environment and nature,<br />
which are identified with human health<br />
for the breeding of healthy generations.<br />
Selva exports 50 per cent of production.<br />
Selva <strong>Food</strong> General Manager Ozkan<br />
Koyuncu, “Taste and quality of raw<br />
materials are important for the quality<br />
of our products. The whole process<br />
of production from product selection<br />
to processing, it is very important for<br />
us to maintain their nature and nutritive<br />
value. As a natural consequence<br />
of this understanding we do not use<br />
any preservatives or additives in the<br />
production process and we control<br />
the flow of the product carefully at all<br />
stages. Our product range for functional<br />
products has attracted a great deal<br />
of attention from our foreign buyers as<br />
well as the ones in domestic market. As<br />
Selva Gida we continue to take necessary<br />
steps to expand our business with<br />
our new connections. Gul<strong>Food</strong> was a<br />
good opportunity for us in reaching<br />
our targets.”
New and healthy<br />
food for expectant<br />
mothers: turkey meat!<br />
Playing a significant role in<br />
terms of sufficient and balanced<br />
nutrition with the<br />
phosphor, potassium, magnesium<br />
and iron in its contents,<br />
turkey meat supports<br />
the brain development of<br />
babies with the folic acid<br />
which is of importance to<br />
the expectant mothers in<br />
particular. Distinguished by<br />
its moderate price compared to the<br />
red meat, mineral containing turkey<br />
meat consumption will start to increase<br />
all over <strong>Turkey</strong> with the Bolca<br />
Hindi move, expanding with support<br />
from Erpiliç.<br />
<strong>Turkey</strong> meat is a commonly preferred<br />
fowl worldwide due to high nutritional<br />
value, low fat and cholesterol contents<br />
and availability for processing with tasty<br />
and various products. Despite containing<br />
higher protein compared to red<br />
meat and chicken and having lower fat<br />
rate, turkey meat still isn’t consumed<br />
28 FOOD TURKEY <strong>September</strong> <strong>2017</strong><br />
as it should be in <strong>Turkey</strong>. Having purchased<br />
Bolca Hindi, the top brand of<br />
the industry, with an anticipation that<br />
turkey meat, yet to be discovered except<br />
for Christmas dinners, will start<br />
to rise, Erpiliç will get the “pink meat”,<br />
a healthy and tasty alternative to red<br />
and white meat, to a point where it<br />
deserves. <strong>Turkey</strong> meat to be delivered<br />
easily at every point in <strong>Turkey</strong> with the<br />
guarantee and dealer infrastructure of<br />
Erpiliç will set the ground for a healthy<br />
nutrition for Turkish consumers at the<br />
first stage.<br />
Folic acid containing<br />
turkey meat is the new<br />
favorite of expectant<br />
mothers…<br />
Contributing to the healthy development<br />
and growth of children<br />
and expectant mothers with<br />
plenty of protein, turkey meat<br />
offers a different alternative to<br />
those caring about healthy nutrition.<br />
Supporting the brain development<br />
of the babies with folic acid which is of<br />
importance to the expectant mothers<br />
in particular, pink meat prevents anemia<br />
and supports cell development with vitamin<br />
B12 in its contents. <strong>Turkey</strong> meat<br />
slows down the aging process with its<br />
antioxidant characteristics as well as<br />
triggers serotonin hormone (happy<br />
hormone) with its amino acid content,<br />
named tryptophan. Milk, banana and<br />
turkey meat are regarded as examples<br />
of tryptophan containing nutrients,<br />
which are also needed by expectant<br />
mothers and provide relaxation.
Dried Fruits sector aims 300<br />
million dollars, 10% share<br />
in exports to Middle East<br />
Aiming to improve the exports of <strong>Turkey</strong>’s<br />
leading food items as leader in the<br />
world, including, sultana, dried figs, dried<br />
apricots and pistachios, KMTG, Turkish<br />
Dried Fruit Promotional Committee,<br />
keeps its activities going in <strong>2017</strong> as well.<br />
Prodexpo <strong>2017</strong> that was held in Russia<br />
was the first activity of the commission<br />
and the next stop was Gul<strong>Food</strong> Dubai<br />
where <strong>Turkey</strong>’s leading fruits were exhibited.<br />
Osman Oz, Chairman of Turkish Dried<br />
Fruit Promotional Committee, has said<br />
that <strong>Turkey</strong> earns 1.4 billion dollars<br />
from dried fruts exports annually and<br />
the target for 2023 is to reach 3 billion<br />
level.<br />
“<strong>Turkey</strong> needs to diversify its export<br />
markets in order to be able to write<br />
a new success story in exports. In the<br />
Middle East countries dry fruit sector<br />
now has 4 percent share in our exports.<br />
Our goal is to increase this up to<br />
10 percent. We aimed to have $ 300<br />
million in the exports to the Middle<br />
East countries of $ 3 billion the targeted<br />
income from exports by the year,”<br />
he said. KMTG President Oz, informed<br />
that the Turkish Dry Fruit Sector that<br />
has participated in 10 different promotional<br />
activities, including 8 international<br />
food fairs, in order to increase the<br />
market share of Turkish dried fruits in<br />
the world market in <strong>2017</strong>. He concluded:<br />
“There is a trend towards healthy<br />
products in the world. This is an advantage<br />
for Turkish dried fruit. We want to<br />
get on the trend. In <strong>2017</strong>, we focused<br />
on the Far East, India, South Korea and<br />
China markets in our promotional<br />
programs. We will also be in the 20th<br />
Mostar International Fair in Bosnia and<br />
Herzegovina, besides the events in Russia<br />
and Dubai.<br />
The booth of KMTG represented by<br />
the managers and members of the<br />
commission in Gul<strong>Food</strong> was visited by<br />
Erdem Ozan Turkish Ambassador in<br />
Dubai and Hasan Onal, trade advisor<br />
of the ministry.<br />
30 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
Zey-Tur-San prevents<br />
spoilage of vegetables<br />
from farm to table<br />
We made an interview with M. Turgay<br />
Tufekcioglu, member of the board of<br />
the company on the occasion of the<br />
launch of their new product Dobipa, a<br />
name made of a famous pop song in<br />
<strong>Turkey</strong>. He informed about other tastes<br />
to be launched soon.<br />
Known as the first<br />
pasteurized pickles<br />
producer in <strong>Turkey</strong><br />
Zey-Tur-San, brings<br />
turnip drink to the tables<br />
25 years later.<br />
32 FOOD TURKEY <strong>September</strong> <strong>2017</strong><br />
How long have you been in<br />
food industry? What kind of<br />
products does your company<br />
produce?<br />
M. Turgay Tufekcioglu<br />
Zey-Tur-San was established as a family<br />
business in 1983 and became a partner<br />
of Poupon Reitzel Industries Holding, a<br />
Swiss company of 90 years who produces<br />
old pickle, vinegar and mustard<br />
in its factories in France, Switzerland<br />
and in Spain. In line with this partnership<br />
our exports began to grow especially<br />
to Germany. Pickling is a process<br />
of fermenting vegetables to keep them<br />
for years, a process known since 1950’s.<br />
We prefer glass jars for health reasons
in our products. We have been doing<br />
business with Felix for years; we supply<br />
pickles of cucumber to Burger King<br />
in all countries in Europe, except the<br />
ones in Germany, Italy and Switzerland.<br />
We sell our products in <strong>Turkey</strong> and in<br />
Arab countries.<br />
We started to produce turnip again<br />
after 24 years. The basic input for turnip<br />
drink is a vegetable that has several<br />
benefits for the body. The sugar<br />
in it is turned into lactic acid during<br />
fermentation process. Turnip drink is a<br />
local beverage, popular in hot climates;<br />
it is completely natural and nutritious.<br />
Two points are critical for this product;<br />
that should be kept in glass bottles<br />
and should not contain any preserve<br />
in it. And, it should be pasteurized for<br />
longer shelf life. This differentiates our<br />
products from the competition. 25<br />
years ago our facilities were not suitable<br />
physically to produce more varieties.<br />
What is your target for<br />
turnip drink exports?<br />
We sell our products to 35 countries.<br />
Turnip drink is the best for palate<br />
taste of the people in Middle East. It<br />
is rather difficult to sell it to northern<br />
and western countries, because they<br />
have different palate taste, they prefer<br />
sweeter products, not salty ones. They<br />
even consume meat with honey. We<br />
try to supply all retail chains in <strong>Turkey</strong><br />
at every corner of the country.<br />
What percentage of your<br />
production is targeted to<br />
domestic market?<br />
We process about 17 thousand tons<br />
of vegetables for pickling, most of<br />
them are made of cucumber. Other<br />
vegetables are offered as accessories<br />
for salads. We may increase our production<br />
capacities easily depending on<br />
the volume of demands. Grey companies<br />
who make their products in<br />
makeshift facilities are a major problem<br />
for the industry. Most of them are<br />
not audited by authorities. They have<br />
to use printed cans for health reasons<br />
but, they do not observe this and similar<br />
rules of regulations. At the end, they<br />
become able to compete us with their<br />
lowest prices.<br />
Do you have any procurement<br />
problems on the supply side<br />
of vegetables? Do you import<br />
vegetable?<br />
Geographically <strong>Turkey</strong> is one of the<br />
rare countries that has the best arid<br />
lands in the region. Climate is also good<br />
for farming. Our basic problem is that<br />
the state does not provide sufficient<br />
incentives and high cost of labor. <strong>Turkey</strong><br />
has more potential than it thought.<br />
There is a need for better agricultural<br />
policies that larger corporations are<br />
seeking opportunities for investment.<br />
Lands should be united to expand the<br />
farming lots. Price in the markets have<br />
become an important criteria in the<br />
world. Once in the past, Germany has<br />
had close ties with Turkish farmers in<br />
the 1980’s. In the 2000’s a new trend<br />
emerged towards India as a source, because<br />
energy, labor and tax costs are<br />
lower and the conditions for farming<br />
were good. They can harvest vegetables<br />
all the year round. <strong>Turkey</strong> has some<br />
advantages in terms of its proximity to<br />
European markets, hygiene, and production<br />
potential.<br />
In some critical kinds we sign contracts<br />
with farmers and quote prices in advance,<br />
than supply them with seeds,<br />
fertilizers, and medicines. We assign agricultural<br />
engineers to them and transport<br />
their harvests to our facilities. So,<br />
we do not need to import vegetables.<br />
In contrast we export red pepper to<br />
Bulgaria and Greece.<br />
What do you want to add<br />
more?<br />
Pasteurization may harm the milk but<br />
it makes pickles more durable. People<br />
may think about pasteurization in opposite<br />
way, instead it is useful for pickles.<br />
Sugar in vegetables is turned into first<br />
glucose then lactic acid that preserve<br />
the food. The important point in this<br />
process is not to use salt overdose.<br />
Higher the salt levels higher the risk of<br />
high blood pressure and etc. Pasteurization<br />
reduces the salt level.<br />
Dubipak is our new product. It is<br />
made of grilled tomato, green pepper,<br />
and eggplant, in two versions, hot and<br />
sweet. We added a variety with walnut<br />
that was liked by the children.<br />
We launched also other varieties of<br />
jams and preserves, including, with sour<br />
cherry and raspberry, besides, variety<br />
of pickles made of beans, plums and<br />
cauliflowers.<br />
33
Polonez surveyed the<br />
taste map of <strong>Turkey</strong><br />
Polonez; as based on the information<br />
obtained from more than 10 thousand<br />
sales spots it owns throughout <strong>Turkey</strong>,<br />
announced which traditional<br />
tastes are preferred more in<br />
each region. According to the<br />
taste map of <strong>Turkey</strong>, soudjouk<br />
consumption takes the lead<br />
among all delicatessen meat<br />
products. While the east<br />
of <strong>Turkey</strong> is more conservative<br />
in traditional<br />
tastes, the western<br />
parts are seeking<br />
for new tastes and<br />
differences.<br />
New tastes such as<br />
salami, frankfurter and ham have<br />
become equally indispensable at our<br />
tables as our traditional tastes such<br />
as soudjouk, pastrami and roast. These<br />
tastes transform the pleasure of eating<br />
into a feast at very different times,<br />
from breakfast tables to barbecue pleasure,<br />
from dinner menus to lunchtime<br />
snacks.<br />
Polonez General Manager Andaç Günsoy<br />
said, “We are a brand that is capable<br />
of following up on the demands<br />
and requirements of our consumers<br />
in the field of delicatessen meat products,<br />
at more than 10 thousand sales<br />
spot throughout <strong>Turkey</strong> since 1986.<br />
We are able to measure the palatal<br />
delights and taste preferences of our<br />
consumers very well with our experience<br />
in the market. While the pursuit<br />
of new tastes increases continuously in<br />
certain regions, some regions may be<br />
very conservative for different tastes.<br />
34 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
And, our goal is to develop our traditional<br />
tastes even further so that they<br />
are compatible with the lifestyles and<br />
requirements of today’s man. What<br />
is important for us is to increase the<br />
diversity of functional and innovative<br />
products in our range even further, as a<br />
careful producer for the sake of healthy<br />
and quality nutrition.”<br />
Here is <strong>Turkey</strong>’s taste map:<br />
West of <strong>Turkey</strong> is more open<br />
to different tastes<br />
Marmara, Mediterranean and Aegean<br />
Regions are very open to innovations.<br />
Consumers living in these regions prefer<br />
to test new tastes as well as traditional<br />
tastes such as soudjouk, pastrami<br />
and roast. Most of the demand<br />
received in this direction is for salami,<br />
frankfurter, ham and smoked meat.<br />
Soudjouk takes the lead in the<br />
Central Anatolian Region<br />
Soudjouk ranks first among the traditional<br />
tastes in the Central Anatolian<br />
Region Especially Kayseri and Afyon<br />
play an important role in soudjouk<br />
consumption. While the preference for<br />
soudjouk ranks first in the region, it is<br />
followed by pastrami and roast respectively.<br />
Andaç Günsoy<br />
Polonez General Manager<br />
Eastern Anatolian Region likes<br />
hot<br />
Hot dishes and spices are almost a passion<br />
for those who live in the Eastern<br />
Anatolian Region. And, hot spices are<br />
indispensable for the tables of those<br />
who say “I can never manage if the<br />
meal I eat is not hot.” Those who live<br />
in this region also opt for hot varieties<br />
in their delicatessen meat products<br />
selections. The region where the hot<br />
soudjouk demand is the highest is the<br />
Eastern Anatolian Region.<br />
35
Billur Tuz and Fora Zeytin<br />
introduced to Chinese<br />
market<br />
<strong>Turkey</strong>’s well-known salt brand Billur Tuz and one of the leading olive<br />
producers Fora Zeytin attended Asia’s largest fair, SIAL CHINA <strong>2017</strong>,<br />
where various brands from 67 different countries were introduced.<br />
Visitors were attracted by the wide range of products presented by<br />
Billur Tuz and Fora Zeytin. Olive particularly drew intense interest by<br />
Chinese visitors, who knew very little about it.<br />
On 17 to 19th May <strong>2017</strong>, two leading<br />
food marks of <strong>Turkey</strong>, Billur Tuz and Fora<br />
Zeytin exhibited the products in SIAL<br />
CHINA <strong>2017</strong>, Asia’s largest food innovation<br />
exhibition, in Shangai, the biggest<br />
city at People’s Republic of China. In SIAL<br />
CHINA <strong>2017</strong>, where approximately 3<br />
thousand exhibitors from 67 countries<br />
presented their products on a 126 thousand<br />
500 square meter area and 77 thousand<br />
people visited, Billur Tuz and Fora<br />
Zeytin got the visitors’ thumbs up with<br />
their wide range of products.<br />
PRODUCT SAMPLES WERE<br />
CONSUMED QUICKLY<br />
Billur Tuz was the subject in many of the<br />
commercial negotiations in the fair with<br />
its difference creating industrial and table<br />
36 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
products. Knowing little about the olive<br />
in their daily consumption and culture,<br />
Chinese visitors were amazed at Fora<br />
Zeytin’s products. Fora Zeytin’s product<br />
samples were consumed quickly.<br />
“CHINA IS A HUGE<br />
MARKET AND HAS A HIGH<br />
POTENTIAL”<br />
Billur Tuz General Director Mutlu Mermer<br />
stated that People’s Republic of<br />
China and the neighbouring countries<br />
had an importance for <strong>Turkey</strong>’s food<br />
export and SIAL China <strong>2017</strong> was a<br />
big opportunity in that respect. He<br />
said: “China has a very crowded population.<br />
It’s a huge market and has a very<br />
high potential in terms of food. There<br />
is a target group who sympathises imported<br />
products. They are consent to<br />
pay more to these products. Supermarkets<br />
have even created separate<br />
departments for imported products.<br />
As Billur Tuz, we have experienced the<br />
pride of representing our country in<br />
the best possible way in Asia’s largest<br />
fair, SIAL China <strong>2017</strong> and taken the<br />
opportunity of introducing ourselves<br />
to a new market.”<br />
“THEY LOVED ORANGE-<br />
FILLED OLIVE”<br />
Fora Zeytin General Director Efe<br />
Yazıcı stated that they were surprised<br />
at the intense interest in olive and olive<br />
oil. He said: “Even though China is a<br />
big market, Chinese people don’t have<br />
olive in their culture and daily consumption.<br />
Gift-giving is very important<br />
in their culture and they give olive oil<br />
as a gift. They have welcomed different<br />
taste of olive warmly and curiously.<br />
Our sample products were consumed<br />
so quickly that they sufficed barely till<br />
the last day. They particularly loved<br />
our orange-filled olives. Naturality<br />
and healthiness of our products were<br />
what increased their interest. They also<br />
showed deep interest in truffle-flavoured<br />
olive oil and red olive, which<br />
we coloured naturally. From olives to<br />
olive oils, they were amazed at all of<br />
our products on our stand.”<br />
37
SPECIAL R&D FOR CHINA<br />
The fair was highly beneficial for Billur<br />
Tuz and Fora Zeytin; who had pre-interviews<br />
for a large number of business<br />
connections, gave their catalogues and<br />
sample products, and received private<br />
demands. Both companies are preparing<br />
to undertake work to take place in<br />
the huge Chinese market and launch<br />
R&D activities towards products appealing<br />
to taste of Chinese people.<br />
The first and biggest rafined salt factory<br />
of <strong>Turkey</strong>, Billur Tuz Ind. Trade. Co.<br />
started operating in 1964 in İzmir. It is<br />
also the only refined marine salt producer<br />
in <strong>Turkey</strong>. Being the best, most reliable<br />
and undisputed leader in the field<br />
of refined salt, Billur Tuz will keep its<br />
place on your tables and in your kitchens<br />
with its wide range of products appealing<br />
to the tastes of Turkish people.<br />
When it comes to Fora Zeytin, its<br />
high quality olives and olive oils are<br />
produced in AntGıda facilities, which<br />
are equipped with the state of the art<br />
technology in Havran, Balıkesir. One of<br />
the biggest olive oil handling facilities of<br />
the world, AntGıda Corporation was<br />
founded in 1994. It served as the subsidiary<br />
of İş Bankası for a long time and<br />
was bought by Mermerler Grup, one<br />
of the leading and most prestigious industrial<br />
groups, in 2014. Fora picks high<br />
quality olives from the districts producing<br />
the best olive in <strong>Turkey</strong>. Olives come<br />
to AntGıda facilities just after they are<br />
picked. They are handled in the facilities<br />
with the state of the art technology<br />
and reach your table hygienically.<br />
Environment and health responsibility<br />
is the first priority in the AntGıda facilities.<br />
In addition to olive oil products,<br />
Fora produces Extra-Virgin and Riviera<br />
oils on a limited scale for those seeking<br />
taste, health and safety.<br />
38 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
Hospitality<br />
Week in Dubai<br />
Dubai, UAE: Despite the short-term<br />
challenges posed by global macroeconomic<br />
factors across the GCC,<br />
the region’s tourism and hospitality<br />
industry remains on an upward trajectory<br />
as governments recognize<br />
the potential of the sector in enabling<br />
revenue diversification and<br />
job creation, and actively invest in<br />
its development. Set to be worth<br />
$36.7 billion by 2020 according to<br />
Euromonitor International, and with<br />
a number of global events that include<br />
Expo 2020 Dubai scheduled<br />
to draw millions of visitors to the<br />
40 FOOD TURKEY <strong>September</strong> <strong>2017</strong><br />
region, the industry is in critical need<br />
of a dedicated hospitality and foodservice<br />
platform to support its development.Launching<br />
during Dubai<br />
International Hospitality Week, an<br />
initiative endorsed by Dubai Tourism<br />
& Commerce Marketing (DTCM),<br />
GulfHost <strong>2017</strong> is the first dedicated
Dubai, the<br />
tourism hub of the<br />
Emirates, hosts<br />
major events<br />
and concurrent<br />
activities, 18-20<br />
<strong>September</strong> <strong>2017</strong><br />
hospitality and food services expo in<br />
the Middle East. Organized by Dubai<br />
World Trade Centre (DWTC), which<br />
also owns and organizes the world’s<br />
largest annual food trade show Gulfood,<br />
the new exhibition takes place<br />
from 18-20 <strong>September</strong> <strong>2017</strong> and is<br />
co-located with four other shows.<br />
These include DWTC’s established<br />
trio of niche food events – The Speciality<br />
<strong>Food</strong> Festival, SEAFEX Middle<br />
East and yummex Middle East - and<br />
The Hotel Show, organized by dmg<br />
events, to enable the full spectrum<br />
of sourcing for one of the fastest<br />
41
growing hotel, F&B and tourism markets<br />
in the world. “Not only does<br />
Dubai lead the region in hospitality<br />
and tourism development, in some<br />
cases it leads the world. From major<br />
international hotel chains and restaurants<br />
to top celebrity chefs, and from<br />
world class tourist attractions to the<br />
widest range of global cuisines, Dubai<br />
provides a reference point for even<br />
the most established of markets.<br />
With world leading trade events<br />
such as Gulfood playing a key role in<br />
bringing more suppliers and visitors<br />
to Dubai every year than any other<br />
annual food trade show in the world,<br />
Dubai truly is on the hospitality and<br />
F&B map. Hosting Dubai International<br />
Hospitality Week and co-locating<br />
five complementary shows adds yet<br />
another dimension of excellence,”<br />
said Trixie LohMirmand, Senior Vice<br />
President, Exhibitions & Events Management<br />
(DWTC).<br />
“Dubai is also the gateway for both<br />
42 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
Gulfood<br />
launches first<br />
dedicated<br />
hospitality and<br />
food service<br />
expo at Dubai<br />
International<br />
Hospitality<br />
Week<br />
the west and the east to markets<br />
such as India, Africa, Asia, Europe,<br />
and The Middle East all with growing<br />
hospitality sectors. GulfHost will<br />
enable buyers to connect with suppliers,<br />
gain the latest knowledge and<br />
source from a range of hospitality<br />
and food service equipment, all within<br />
the most convenient, organized<br />
and dedicated arena, and service<br />
their additional needs at the other<br />
four co-located shows.”<br />
A first for the region, GulfHost<br />
showcases the A-Z of hospitality: a<br />
full inventory of back of house solutions<br />
that include commercial ovens<br />
and culinary equipment, fittings and<br />
utensils; a wide spectrum of front of<br />
house elements to help deliver exceptional<br />
dining experiences that will<br />
stand out in a competitive market;<br />
and the latest café and bar counter<br />
solutions, products and services to<br />
serve one of the fastest growing coffee<br />
cultures in the world.<br />
More than 2,000 exhibitors will participate<br />
across DIHW, with GulfHost<br />
alone hosting 16 country pavilions<br />
and demonstrating the global importance<br />
of serving the region. Major<br />
countries include Italy, Spain, UK,<br />
France, Germany, Portugal, <strong>Turkey</strong>,<br />
Greece, China, Korea, Taiwan, India,<br />
Lebanon, Australia, Netherlands and<br />
Egypt.<br />
Key exhibitors at GulfHost include<br />
A. Ronai, Ali Group, Alto Sham, Cimbali,<br />
Falcon Kitchen, Henny Penny, La<br />
Marquise, Manitowoc, The Middleby<br />
Corporation and RAK Porcelain,<br />
among many others. With more<br />
than 40 years of operation in the<br />
Middle East, leading distributor Rio<br />
International’s CEO, Abdul Rahman<br />
Zaki, said: “GulfHost comes at an<br />
important time in the regional development<br />
of the hospitality industry.<br />
Rio International has been operating<br />
here for over four decades, providing<br />
top quality and innovative food<br />
processing and catering equipment<br />
to customers across the Middle East<br />
and Asia, and to have a show that<br />
can focus in an all-encompassing way<br />
on everything the hospitality trade<br />
needs is valuable for both us and our<br />
customers.” A back of house global<br />
leader in commercial cooking equip-<br />
43
ment, The Middleby Corporation will<br />
present a broad range of advanced<br />
products at GulfHost. The company’s<br />
Regional Vice President, Nabil El<br />
Baba highlighted the importance of<br />
the show for the US organization:<br />
“As the world leader in commercial<br />
cooking equipment, it is important<br />
for The Middleby Corporation to be<br />
at GulfHost <strong>2017</strong>.<br />
“The growth of hospitality across the<br />
Middle East and neighboring regions<br />
is gaining pace every day, and not<br />
only are we able to provide the most<br />
advanced equipment, but through<br />
our leadership in innovation, we’re<br />
able to help restaurants make enormous<br />
savings in both time and energy.<br />
This leads to better operations<br />
and increased profitability. And that’s<br />
not all; we also bring green benefits<br />
to their commercial kitchens which is<br />
key to sustainable success for us all.<br />
There’s a reason that our products<br />
are in one of every three restaurants<br />
around the world, and GulfHost enables<br />
us to broaden our reach across<br />
this key market.”<br />
With the coffee market in the Middle<br />
East growing twice as fast as the<br />
global average in terms of consumption<br />
(Euromonitor International),<br />
thanks to a multi-cultural appetite for<br />
the beverage and 40% of the region’s<br />
population fitting the coffee culture<br />
age demographic of 15 -34 years,<br />
GulfHost will provide a substantial<br />
platform for coffee equipment suppliers<br />
and café owners to connect.<br />
Bruno Pignattelli of the Cimbali<br />
Group, said: “As a global company<br />
exporting to over 100 countries<br />
worldwide, it makes sense for Cimbali<br />
to participate at GulfHost <strong>2017</strong>.<br />
The coffee business is flourishing in<br />
the Middle East, and understanding<br />
that top quality professional espresso<br />
and cappuccino equipment like<br />
those produced by Cimbali is the<br />
44 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
est investment that a coffee bar,<br />
café or restaurant could make. Gulf-<br />
Host is the right showcase to continue<br />
to grow our presence across<br />
the region.”<br />
Innovation forms a key focus at Gulf-<br />
Host <strong>2017</strong>, with a dedicated Innovation<br />
Corner showcasing the latest<br />
cutting-edge technology solutions<br />
being introduced to elevate commercial<br />
kitchen performance. The<br />
show also sees the introduction of<br />
the Gulfhost Innovation Awards, to<br />
recognize the innovators and disruptors<br />
championing new techniques,<br />
products and technologies within<br />
the hospitality industry.<br />
Also taking place during GulfHost,<br />
in partnership with the International<br />
Centre for Culinary Arts (ICCA)<br />
Dubai, is the Middle East <strong>Food</strong> Forum<br />
– a three day conference enabling<br />
professionals from all facets of<br />
the F&B industry to gain insight into<br />
the opportunities, challenges and<br />
innovations of their trade. Sessions<br />
will include franchising, business setup,<br />
talent management and regional<br />
F&B regulations & policies, among<br />
others. A “Dragon’s Den” style competition<br />
will also take place during<br />
the forum, offering F&B entrepreneurs<br />
a chance to pitch their ideas<br />
to potential investors face to face.<br />
Sunjeh Raja, CEO ICCA said: “The<br />
Middle East <strong>Food</strong> Forum is a relevant<br />
platform to run alongside Gulfhost<br />
and we’re delighted to partner with<br />
this key trade exhibition. Knowledge<br />
sharing is an important building block<br />
in the support and development of<br />
the industry, and our role in facilitating<br />
this complements the critical<br />
value GulfHost brings to the regional<br />
F&B industry.” GulfHost <strong>2017</strong> takes<br />
place alongside the trio of segmented<br />
food shows: Speciality <strong>Food</strong> Festival<br />
for gourmet, halal and organic<br />
foods, SEAFEX Middle East, dedicated<br />
to seafood, and yummex Middle<br />
East (in partnership with Kölnmesse<br />
GmbH), the region’s leading international<br />
trade fair for the confectionery<br />
and snacks market. The importance<br />
of Gulfhost is demonstrated by the<br />
strategic partnerships cemented<br />
with key industry associations in Europe,<br />
including the Organizzazione<br />
Vittorio Caselli (Italy), HKI Hospitality<br />
Association (Germany), CESA Hospitality<br />
Association (UK) and AFEHC<br />
Hospitality Association (Spain).<br />
All shows are open between from<br />
18-20 <strong>September</strong> <strong>2017</strong> and are for<br />
trade and business professionals only.<br />
General public and persons under<br />
the age of 21 will not be permitted<br />
entry.<br />
45
Growing appetite for seafood<br />
drives demand at Middle East’s<br />
largest dedicated seafood expo<br />
SEAFEX provides<br />
key platform for<br />
international<br />
suppliers to meet<br />
regional demand<br />
expected to reach<br />
US$ 7.3 billion by<br />
2021<br />
46 FOOD TURKEY <strong>September</strong> <strong>2017</strong><br />
DUBAI – Seafood consumption in<br />
the Middle East continues to grow<br />
at well above the global average,<br />
driven by the region’s economic development,<br />
increasing appeal of the<br />
healthy protein, and more effective<br />
supply chain distribution to ensure<br />
optimum quality of the popular ingredient.<br />
According to the <strong>Food</strong> &<br />
Agricultural Organization (FAO),<br />
countries such as the UAE consume<br />
an average of 33kg per capita a year,<br />
almost double the global average<br />
of 18kg. It is clear that SEAFEX, the<br />
region’s largest dedicated seafood<br />
expo, powered by Gulfood, becomes<br />
more important every year<br />
in helping to keep the pipeline of<br />
seafood between suppliers and the<br />
F&B, retail and hospitality sectors<br />
open and flowing.<br />
Taking place from 18-20 <strong>September</strong><br />
<strong>2017</strong> at the Dubai World Trade<br />
Centre, SEAFEX is one of six hospitality<br />
and niche food trade shows<br />
co-located under the umbrella of<br />
the Dubai International Hospitality<br />
Week (DIHW). Now in its sixth year,<br />
SEAFEX has become a key platform<br />
for the sourcing of seafood from<br />
around the world, enabling suppliers<br />
in the region to meet a growing<br />
demand. According to Euromonitor<br />
International, the fish and seafood<br />
market is expected to reach a value<br />
of US$ 7.3 billion by 2021.
“The market for seafood continues<br />
to grow at an exceptional rate<br />
across the region and beyond, not<br />
only in our restaurants and hotels,<br />
but also at a retail level as consumers<br />
make healthier lifestyle<br />
choices,” said Trixie LohMirmand,<br />
Senior Vice President, Exhibitions<br />
& Events Management DWTC.<br />
“This means that SEAFEX gains<br />
even more importance and influence<br />
for professional chefs, catering<br />
buyers, wholesalers, restaurant<br />
owners and retail distributors,<br />
and enables suppliers from the<br />
key supply countries around the<br />
world to transact and network.”<br />
The three-day event will showcase<br />
the catch of the day from the<br />
world’s leading names in seafood,<br />
including Ablona by GMA, Cederberg<br />
Fishing, Fortuna Seafoods<br />
BV, Gourmet House, ITC, Ministry<br />
of Marine Affairs & Fisheries<br />
Indonesia, Norwegian Seafood<br />
Council, Ocean Supreme, Taiwan<br />
Frozen Seafood Industries Association,<br />
Vega Salmon and Vietnam<br />
Association of Seafood Exporters<br />
& Producers (VASEP).<br />
Of critical importance to seafood<br />
is refrigeration. Companies such<br />
as ITC, one of the leading refrigeration<br />
companies in Thailand<br />
have gained a reputation both in<br />
their domestic market and internationally<br />
for delivering turnkey<br />
solutions. SEAFEX offers ITC the<br />
opportunity to showcase their<br />
latest freeze-drying technology<br />
applied in their newest product<br />
– the Kryo’D freezer. Warot Lamlertpongpana,<br />
Coordinator for<br />
ITC said: “Our newly launched<br />
Kryo’D freezer was developed<br />
in collaboration with Thailand’s<br />
top university, KMITL, and uses an<br />
47
innovative approach to freeze drying<br />
that ensures the absolute freshness<br />
of the seafood is captured and<br />
maintained. We are confident in the<br />
demand for this excellent product,<br />
as well as our spiral freezer during<br />
SEAFEX.”<br />
SEAFEX is conveniently co-located<br />
with two other niche gourmet food<br />
shows The Speciality <strong>Food</strong> Festival,<br />
the region’s only dedicated gourmet<br />
and fine food show for the food<br />
and hospitality industry and yummex<br />
Middle East, the region’s only<br />
dedicated showcase for the sweets,<br />
snacks, chocolate, bakery and ice<br />
cream industry. DWTC’s fourth<br />
show co-located under Dubai International<br />
Hospitality Week is the<br />
much anticipated GulfHost expo<br />
for the hospitality and food services<br />
sectors, and takes place alongside<br />
dmg’s The Hotel Show and The Leisure<br />
Show. The show brings together<br />
2,000 exhibitors from the world’s<br />
top hospitality brands from across<br />
the Americas, Europe, Asia, Africa<br />
and the Middle East.<br />
48 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
11 th yummex Middle East:<br />
a sweet show!<br />
The sweets and snacks market in<br />
the MENA region is showing above<br />
average growth<br />
yummex Middle East is the place to be<br />
for everyone in the sweets and snacks<br />
industry in the MENA region: Growing<br />
as rapidly as the region’s markets, it<br />
brings together the world’s best products<br />
and region’s quality buyers. It is<br />
the industry‘s most important meeting<br />
place in the entire region.<br />
In <strong>2017</strong>, things are even getting better:<br />
The fair is co-located with The Speciality<br />
<strong>Food</strong> Festival and SEAFEX under the<br />
roof of Dubai International Hospitality<br />
Week (DIHW) – the region’s biggest<br />
F+B, hospitality and food service event<br />
ever! Get your piece of the pie! Meet<br />
the industry’s most important exhibitors,<br />
buyers and decision makers, benefit<br />
from strong synergy effects – and<br />
become part of this unique occasion<br />
in one of the fastest growing regions in<br />
the world! yummex Middle East (ME)<br />
continues its success story under a new<br />
trade fair umbrella: from 18 to 20 <strong>September</strong>,<br />
the international trade fair for<br />
sweets and snacks in the MENA region<br />
will present itself in the context of the<br />
“Dubai International Hospitality Week”,<br />
together with the “Speciality <strong>Food</strong> Festival”<br />
and the “SEAFEX”. The signs for<br />
this year’s event are good: more than<br />
370 companies from more than 40<br />
countries have announced their trade<br />
fair participation. Many top companies<br />
like Cavalier (Belgium), Destrooper-Olivier<br />
(Belgium), Jelly Belly (USA), Katjes<br />
(Germany), Ragolds (Germany), Configirona<br />
(Spain) and Del Conte (Italy) will<br />
present their products and innovations<br />
50 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
at the trend and performance show for<br />
sweets and snacks. The countries with<br />
the strongest participation are Egypt,<br />
Belgium, Germany, India, Malaysia,<br />
<strong>Turkey</strong> and the USA. 19 regional and<br />
international pavilions, as well as the<br />
first-time participation of exhibitors<br />
from Armenia, Rumania and Switzerland<br />
emphasise the very high level of<br />
internationality and exhibitor quality<br />
of the event. The yummex ME is firmly<br />
established as an industry platform<br />
in the MENA region and is organized<br />
by Koelnmesse and the Dubai World<br />
Trade Centre.<br />
“Following the successful anniversary of<br />
the previous year, yummex ME <strong>2017</strong><br />
will offer expanded access to the attractive<br />
hospitality and foodservice<br />
market in the region with its new setup<br />
in the context of the Dubai Hospitality<br />
Week and emphasise the importance<br />
of global trends for regional markets”,<br />
according to Denis Steker, Vice President<br />
International of Koelnmesse. “Together<br />
with the other trade fairs taking<br />
place simultaneously, yummex ME optimally<br />
addresses the great demand in<br />
the retail and hospitality areas.” Exhibitors<br />
and visitors from the hotel industry,<br />
food service and the retail business<br />
profit from the positive market situation<br />
51
in the region and can make use of attractive<br />
synergy effects. In Dubai they<br />
will find ideal possibilities for opening<br />
up new potential for successful business<br />
development in the MENA region,<br />
including in the constantly growing hospitality<br />
and food service segments.<br />
Numerous attractive partnerships with<br />
trading companies, as well as with important<br />
buyers of sweets and snacks<br />
from the hotel industry and food services,<br />
for example, with Carrefour, Dubai<br />
Duty Free, Emirates Flight Catering, the<br />
Jumeirah Group, the Rotana Group and<br />
Spinneys contribute effectively to the<br />
success of the trade fair. Thanks to the<br />
booming market situation in the MENA<br />
region, they promise further attractive<br />
business potential.<br />
Over 370<br />
exhibitors<br />
from more<br />
than 40<br />
countries<br />
The “Dubai International Hospitality<br />
Week” offers business and trade contacts<br />
for a successful market entry into<br />
the MENA region across the board.<br />
Especially the sweets and snacks segment<br />
offers great potential: according<br />
to studies of Euromonitor International,<br />
the sales value of this segment in the<br />
MENA region has been growing twice<br />
as strong as the global average. The<br />
chocolate sweets segment has been<br />
growing by five percent each year in the<br />
MENA region since 2011, in contrast<br />
with the global average of two percent.<br />
Growth in the savory snacks segment<br />
is also strong, amounting to six percent<br />
annually since 2011, and is thus twice<br />
as strong as the global average increase<br />
of three percent.<br />
Innovation Awards and Innova<br />
Market Insights<br />
Already for the fourth time now, the<br />
yummex Innovation Awards for especially<br />
innovative products will be awarded<br />
in the categories “Chocolate”, “Hard<br />
& Soft Candy”, “Bakery Products” and<br />
“Snacks”. Until 11 August, registered<br />
exhibitors still have the possibility to<br />
submit their trendsetter products for<br />
the competition. The winners will be<br />
chosen by an independent jury and can<br />
52 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
exhibit their products at yummex ME and ISM,<br />
the world’s largest trade fair for sweets and snacks,<br />
which takes place from 28-31 January 2018 in<br />
Cologne. Innova Market Insights is also placing the<br />
theme of innovations on its agenda. The internationally<br />
renowned company will present the most<br />
important global trends defining the snacks and<br />
sweets world in <strong>2017</strong> at yummex ME, as well as<br />
their implications and their transfer to the diversified<br />
and high-contrast market in the MENA region.<br />
These include, for example, Clean Label and innovative<br />
flavours as a premium strategy for marketing.<br />
Exhibitors and visitors in this way receive<br />
unique insights into the world of sweets, snacks,<br />
aromas and additives. First class, handmade ice<br />
cream creations from an international field of<br />
competitors will also once again be distinguished<br />
with the Gelato Cup.<br />
53
Beypazari Natural<br />
Mineral Water awarded<br />
four times in a year<br />
Niyazi Ercan,<br />
Chairman of the Board of Beypazari<br />
‘<strong>2017</strong> Lobin Consumer Quality<br />
Awards’ were given at the International<br />
Consumer Summit at Çırağan<br />
Palace in Istanbul.During the event,<br />
Beypazari Natural Mineral Water was<br />
awarded as well. Niyazi Ercan, Chairman<br />
of the Board of Beypazarı Maden<br />
Suyu-Beypazarı Natural Mineral Water,<br />
said, “Beypazarı Natural Mineral<br />
Water, with half a century of experience,<br />
has been established in 1957<br />
as a family business. The Company,<br />
operating under the management of<br />
the second generation, protects and<br />
warns its consumers on the healthy<br />
drinks. Beypazarı Maden Suyu which<br />
is able to fill 300 thousand bottles<br />
an hour, closely follows the industrial<br />
developments in its area of specialization.<br />
Beypazarı Maden Suyu is the<br />
most trusted mineral water brand for<br />
human health due to its mineral content<br />
and hygiene. The brand is considered<br />
as a remarkable and recognized<br />
one for the consumers at home and<br />
abroad.” Niyazi Ercan pointed out,<br />
“The beverage sector has a wide<br />
variety of portfolio no less than the<br />
54 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
eating sector. As is the case for every<br />
thing, everybody should consume natural<br />
and healthy products. We should<br />
care for health as much as we care<br />
for tastes of drinks. When it comes to<br />
mineral waters. I believe that this market<br />
will develop and increase further<br />
in the future because the importance<br />
of mineralwater and its contribution<br />
to the health and healthy life. The easiest<br />
and heathiest way of regaining the<br />
minerals lost during the day is to drink<br />
healthy mineral water. Bottled in glass,<br />
Beypazari Natural Mineral Waters are<br />
pleasurably consumed nation wide<br />
and are exported to a big geography.”<br />
“The easiest and heathiest way of regaining<br />
the minerals lost during the<br />
day is to drink healthy mineral water.<br />
Drinking mineral water has nothing<br />
to do with age, place or time. Moms<br />
who want their babies and themselves<br />
healthy, should drink mineral<br />
water during their pregnancy period<br />
to meet their daily calcium and magnesium<br />
requirement. They should get<br />
their children to drink it so that they<br />
have healthy grow of teeth, bone and<br />
body development.”<br />
He added, “As for Beypazarı Natural<br />
Mineral Water, quality is not a department,<br />
it is a mindset that has become<br />
part of the company ethic and is embraced<br />
by every person from top<br />
management to the workers on the<br />
factory floor.”<br />
55
TGDF Chairman Kopuz:<br />
“<strong>Food</strong> industry is being<br />
turned into a target”<br />
Chairman of the Turkish <strong>Food</strong> and Drink Industry Associations<br />
Federation (TGDF), Semsi Kopuz said that everyone, having any<br />
background knowledge or not, are unjustly blaming the food industry<br />
for inflation: “Some people are almost leading a campaign to discredit<br />
food industry in the eyes of the society.”<br />
The annual evaluation meeting of the<br />
Turkish <strong>Food</strong> and Drink Industry Associations<br />
Federation (TGDF) was held<br />
on May 17.<br />
TGDF is the most competent representative<br />
of the food sector with 26<br />
associations as its members. In the<br />
meeting, the Chairman of TGDF, Şemsi<br />
Kopuz, assessed the subjects in the<br />
agenda of food industry, while the Secretary<br />
General, İlknur Menlik, shared<br />
the latest data regarding European<br />
and Turkish <strong>Food</strong> Industry, citing from<br />
“Turkish <strong>Food</strong> and Drink Industry Inventory<br />
2016” published by Gıdahattı.<br />
European <strong>Food</strong> and Drink<br />
Industry<br />
According to Menlik; European <strong>Food</strong><br />
and Drink Industry, as the largest sector<br />
of EU in terms of turnover, value<br />
added and employment, is creating<br />
jobs to 4.25 million people with<br />
289,000 enterprises, 1,089 billion euros<br />
turnover and more than 150 billion<br />
euros foreign trade.<br />
European <strong>Food</strong> and Drink Industry<br />
had an export volume of 98.1 billion<br />
euros in 2015, where the foreign trade<br />
surplus became 25.2 billion euros.<br />
Global food and beverage exports increased<br />
by more than 2 folds between<br />
56 FOOD TURKEY <strong>September</strong> <strong>2017</strong><br />
Semsi Kopuz<br />
2005 and 2014; with the largest exporters<br />
being EU, US, China and Brazil.<br />
The largest importers were US, EU,<br />
Japan, China and Canada at the same<br />
time period.<br />
Turkish <strong>Food</strong> and Drink<br />
Industry<br />
According to the “Annual Industrial and<br />
Service Statistics 2015” released by the<br />
TUIK in 2016, More than 485 people<br />
are employed in the 42,520 enterprises<br />
operating in the Turkish <strong>Food</strong> and<br />
Drink Industry. The total production of<br />
enterprises rose from TL 152.4 billion<br />
in 2014 to TL 171.4 billion in 2015, increasing<br />
by 12.5 percent.
Within the framework of the Gross<br />
Domestic Product (GDP) data calculated<br />
regarding TURKSTAT’s expenditure<br />
method, Turkish economy has<br />
grown 2.3 times compared to current<br />
prices between 2009 and 2015, and<br />
has increased from 999 billion TL to<br />
2,338 billion TL, while <strong>Food</strong> and Drink<br />
Industry grew by 2.2 times to TL 321<br />
billion from TL 145 billion.<br />
“<strong>Food</strong> is one of the<br />
locomotive sectors of the<br />
economy”<br />
According to TGDF Secretary General<br />
İlknur Menlik, the food sector is one of<br />
the locomotive sectors of the Turkish<br />
economy with both the value added<br />
and export volume it has created: “The<br />
value added created by food and beverage<br />
industry enterprises increased by<br />
15.6 percent and reached 27 billion TL<br />
in 2015.”<br />
The Turkish food sector is one of the<br />
leading sectors in terms of foreign trade<br />
surplus. <strong>Food</strong> and beverage exports<br />
decreased by 6.9 percent to USD 11<br />
billion and imports declined by 2.5 percent<br />
to USD 5.6 billion in 2016 due to<br />
Russian embargo and conflicts in surrounding<br />
regions. In 2016, the foreign<br />
trade surplus was 5.6 billion dollars and<br />
the foreign trade coverage rate was<br />
199.6 percent.<br />
“<strong>Turkey</strong> is cheaper than<br />
European countries”<br />
Menlik, drawing attention to the index<br />
results of the price levels of food and<br />
nonalcoholic beverages in 37 European<br />
countries including <strong>Turkey</strong>, said that the<br />
most expensive country has been Switzerland<br />
with an index value of 172.2<br />
in 2015, and the cheapest country has<br />
been Macedonia with 58. Price index<br />
in <strong>Turkey</strong> became 89.2, below the EU<br />
average, and <strong>Turkey</strong> ranked 23rd.<br />
Increase in food prices<br />
Menlik, who also shares data on price<br />
changes in foods and drinks, said that<br />
year-on-year increases in food and<br />
nonalcoholic beverage prices in 2016<br />
were lower than in the same month of<br />
the previous year, except for January<br />
and July, according to the Consumer<br />
Price Index (CPI) announced by Turkish<br />
Statistics Agency Turkstat.<br />
“The <strong>Food</strong> Price Index of UN <strong>Food</strong><br />
and Agriculture Organization, which reflects<br />
the price changes in the international<br />
trade of the five main commodities<br />
on a monthly basis, namely grain,<br />
meat, dairy products, vegetable oil and<br />
sugar, closed 2016 with a decline for<br />
the fifth consecutive year. However, the<br />
index, which made a rapid start to the<br />
year <strong>2017</strong>, reached its highest level in<br />
last two years in February with 175.5<br />
points.<br />
It should be kept in mind that changes<br />
in global food prices have taken place<br />
parallel to global supply expectations<br />
of FAO and other international organizations<br />
regarding the five product<br />
groups. Indeed, the reasons behind the<br />
decline in prices in 2015 are stated<br />
as the strong supply growth, weakening<br />
demand due to the general economic<br />
slowdown, low oil prices and<br />
already high stocks, according to the<br />
2016-2025 OECD-FAO Agricultural<br />
Outlook Report.” said TGDF Secretary<br />
General Menlik.<br />
TGDF Chairman Şemsi<br />
Kopuz “<strong>Food</strong> is a field where<br />
everyone states an opinion”<br />
TGDF Chairman Şemsi Kopuz, who<br />
started his speech by expressing the<br />
pleasure of being together with the<br />
members of the media before the<br />
month of Ramadan, said that the country<br />
passed through quite a difficult period<br />
but very fortunately this period was<br />
left behind together as a nation.<br />
“Unfortunately food is a field where<br />
everyone has an opinion, but no one’s<br />
level of knowledge is questioned. This<br />
is natural, because food is at the top<br />
of topics that occupy the largest space<br />
in our lives. If we assume that we eat<br />
3 meals a day, this means we think of<br />
“food” at least 3 times a day. In other<br />
words, our industry occupies space on<br />
everyone’s agenda at least 3 times a<br />
day. So everyone states an opinion regardless<br />
of their knowledge. Especially<br />
lately, food prices are being discussed<br />
a lot.”<br />
57
“Project to Discredit the<br />
<strong>Food</strong> Industry”<br />
“According to a research, food inflation<br />
was the subject of more than 8,000<br />
news in April; 1.592 in printed press,<br />
108 in visual press and 6.378 in the internet<br />
media.<br />
When we look at the rhetoric and the<br />
allegations here, we see that the food<br />
industry is unfairly and single handedly<br />
turned into a target as the “influencer<br />
of the inflation”. In other words, some<br />
people constantly and regularly conduct<br />
a project to discredit the food industry<br />
in the eyes of the society.<br />
The actions of those who try to gain<br />
public reputation by disgracing the<br />
food industrialists will not be successful,<br />
because what they tell is not true.”<br />
CB’s emphasis to<br />
“Unprocessed food”<br />
Recalling that the annual increase in<br />
food and nonalcoholic beverage prices<br />
in 2016 were at a lower rate than the<br />
same months of the previous year—<br />
excluding January and July—Kopuz<br />
pointed out the “unprocessed food”<br />
emphasis in the Central Bank’s evaluations.<br />
Underlining that agriculture is a sector<br />
which is directly affected by seasonal<br />
and climatic conditions; Kopuz said that<br />
<strong>Turkey</strong>, as well as the whole world faces<br />
declines in product supply with climate<br />
change, which in turn causes price increases.<br />
“Moreover, agricultural land is becoming<br />
increasingly shrinking year by year<br />
and the yield is decreasing due to soil<br />
degradation. In this sense, the Ministry<br />
of <strong>Food</strong>, Agriculture and Livestock<br />
should be credited for deciding to classify<br />
arable lands as officially protected<br />
areas.”<br />
Kopuz emphasized that the negativities<br />
in the export of agricultural products<br />
are another factor affecting the supply<br />
and he explained this with the tomato<br />
example which is the most recent<br />
agenda item.<br />
“Russia has banned imports of agricultural<br />
and food products from <strong>Turkey</strong><br />
as of January 2016, due to the plane<br />
crisis that broke out in November<br />
2015. While the restrictions on some<br />
crops were lifted in the normalization<br />
period in our relations, the prohibition<br />
on tomatoes, the most important item<br />
in our agricultural exports, has not yet<br />
been lifted.<br />
Despite not being exported to Russia,<br />
tomatoes were being sold for 10 TL<br />
per kilogram at markets until last week.<br />
Why? Because, with the ban of Russia,<br />
the farmers especially in the Mediterranean<br />
region came out of tomato<br />
production, thinking that the exports<br />
will decrease and they will be left with<br />
surplus product.<br />
We see that we are compensating our<br />
losses in exports in 2016 this year as<br />
our exporters turn to new markets<br />
58 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
while prices are declining with the introduction<br />
of field crop tomatoes in<br />
recently.”<br />
“Studies of the <strong>Food</strong><br />
Committee are crucial”<br />
Kopuz pointed out that the price fluctuations<br />
in unprocessed food products<br />
as the main raw material have affected<br />
the food industry seriously, in terms of<br />
both costs and interruption of the supply<br />
chain. He described the work of the<br />
<strong>Food</strong> Committee, which was formed<br />
under the chairmanship of Deputy<br />
Prime Minister Mehmet Şimşek, as crucial.<br />
“The success of the measures that the<br />
committee will take against fluctuations<br />
in the price of agricultural products will<br />
alleviate the difficulties that the industry<br />
has in supply, as it will give the public<br />
access to cheaper food.”<br />
Comparison with global food<br />
prices<br />
TGDF Chairman Kopuz criticized<br />
claims like “food prices are decreasing<br />
globally but rising in <strong>Turkey</strong>” and<br />
stressed that it is not possible to comment<br />
on decline or increase in global<br />
food prices looking at an index reflecting<br />
monthly changes.<br />
Underlining that OECD-FAO predicts<br />
a slowdown in the growth of agriculture<br />
trade and demand for food in the<br />
next 10 years, Kopuz noted that there<br />
are many uncertainties such as oil prices,<br />
crop yields and changes in economic<br />
growth, as well as the climate change<br />
factor which affect the food-related<br />
projections. Kopuz continued as follows:<br />
“National Agriculture Project<br />
is very important”<br />
“It is impossible to separate agricultural<br />
production and the climate change<br />
which will also affect our country, as<br />
the experts say. Measures must be taken<br />
against climate change swiftly, which<br />
will inevitably cause loss in agricultural<br />
production in our country.<br />
At this point, I would like to point out<br />
that I find that the National Agricultural<br />
Project, which the Ministry of <strong>Food</strong>, Agriculture<br />
and Livestock put into practice,<br />
is very important. Moving towards<br />
appropriate product design in the<br />
basins announced by the Ministry will<br />
result in the efficient use of resources<br />
and the correct use of the supports allocated<br />
for agriculture.”<br />
What will be food prices<br />
during Ramadan?<br />
Kopuz said that every year, when the<br />
month of Ramadan approaches, a<br />
growing debate starts whether or not<br />
the food prices will increase:<br />
“The period when we stocked food<br />
in our homes with the prediction that<br />
prices will increase in Ramadan are<br />
now behind. Thank goodness, it is possible<br />
to find all kinds of food products<br />
in <strong>Turkey</strong> on market shelves all the<br />
time. In general, it is not possible to talk<br />
about a problem in food.<br />
However, especially in the pulses such<br />
as chickpeas and dried beans, price<br />
increases have occurred in the world<br />
and in our country depending on the<br />
shortage of production in the recent<br />
period and our decision to temporarily<br />
reduce the import tax in chickpea has<br />
come into effect. Regarding the price of<br />
red lentils, there has been no rise compared<br />
to last year. Hence, we do not<br />
expect price increases in pulses and<br />
legumes due to Ramadan.<br />
Information pollution<br />
regarding foods<br />
What we want from the consumers is<br />
that they prefer packaged food products<br />
that are produced by companies<br />
accredited by the Ministry, and have<br />
production place, production date,<br />
best-before date and content information<br />
on the label in Ramadan, like it<br />
should be during the rest of the year.<br />
This is the first and foremost condition<br />
of safe food consumption to live<br />
healthy, free from any doubts.<br />
59
At this point, we also want to draw<br />
attention to the information pollution<br />
created by discourses that encourage<br />
people to consume products that are<br />
sold in the open, where it is unknown<br />
where and under which conditions<br />
they were produced<br />
Some people who do not have enough<br />
knowledge continue to encourage the<br />
consumption of foods that poses a<br />
risk for public health. As the sector, we<br />
continue our efforts to raise consumer<br />
awareness against rumors that do not<br />
have any scientific basis. In this regard,<br />
I call the media to show a little more<br />
sensitivity, a little more responsibility.”<br />
GMP document problem with<br />
exports to Iran<br />
Kopuz also mentioned the difficulties<br />
experienced recently in an important<br />
exports market, Iran. Recalling that<br />
the food companies, especially in the<br />
confectionery sector, got GMP (Good<br />
Manufacturing Practices) documents<br />
from the competent authorities of<br />
importer firms in this country, Kopuz<br />
said that the complaints are increasing<br />
regarding Iranian authorities resisting<br />
to renew the documents. “Our firms<br />
are facing a serious problem because<br />
they cannot export to Iran without this<br />
document. Our expectation from the<br />
government is to speed up political initiatives<br />
and put an end to unfair treatment<br />
of our companies. Otherwise we<br />
will have losses in our exports to Iran.<br />
60 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
Assan <strong>Food</strong>s introduced<br />
its products in Dubai<br />
Gulfood Fair<br />
Kingtom paste,<br />
ketchup,<br />
mayonnaise<br />
products and<br />
Colorado sauce<br />
group products<br />
of Assan <strong>Food</strong>s<br />
attracted a great<br />
deal of interest in<br />
Dubai Gulfood,<br />
one of the most<br />
important food<br />
fairs in the world.<br />
62 FOOD TURKEY <strong>September</strong> <strong>2017</strong><br />
Assan <strong>Food</strong>s, the largest ketchup and<br />
sauce exporter of <strong>Turkey</strong>, introduced<br />
its products in Gulfood Fair being<br />
among the most important food and<br />
beverage industry events of the world.<br />
Having participated in the fair organized<br />
between the dates of 26 February - 2<br />
March in Dubai in cooperation with<br />
Istanbul Cereals Pulses Oil Seeds and<br />
Products Exporters’ Association, Assan<br />
<strong>Food</strong>s came together with company<br />
representatives from many fields such<br />
as beverages, food and luxury food<br />
products, catering and store design.<br />
Introducing Kingtom paste, ketchup,<br />
mayonnaise products and Colorado<br />
sauce group products in Dubai Gulfood<br />
Fair, which was participated by<br />
more than 110 countries, Assan <strong>Food</strong>s<br />
Company came together with its prospective<br />
customers and had the opportunity<br />
to have talks for new business<br />
contacts.<br />
Mutlu Tanberk<br />
Marketing Manager at Assan <strong>Food</strong>s
Assan products are exported<br />
to more than 30 countries in<br />
4 continents<br />
Being the largest ketchup and sauce<br />
exporter of <strong>Turkey</strong>, Assan <strong>Food</strong>s carries<br />
on exports to more than 30 countries<br />
in 4 continents. The company<br />
produces paste for many countries in<br />
the Middle East, Caucasus and ketchup<br />
and sauce products for especially chain<br />
department stores in Europe. Besides,<br />
it delivers paste, red pepper paste and<br />
pepper water to multinational companies<br />
in many countries around the<br />
world as raw material.<br />
Having today an investment value<br />
above 50 Million USD, Assan <strong>Food</strong>s<br />
operates in two plants in Susurluk<br />
and Aegean Free Zone. The factory of<br />
Assan <strong>Food</strong>s in Susurluk is the facility<br />
having the highest tomato processing<br />
capacity at a single location in <strong>Turkey</strong>.<br />
The plant is capable of processing 4<br />
thousand 500 tons of fresh tomato<br />
a day. Being able to produce 1.5 Mio<br />
products, Assan <strong>Food</strong>s produces about<br />
300 products among which are superior<br />
quality tomato paste, ketchup, tomato<br />
sauces, mayonnaise and a variety of<br />
other products.<br />
Assan <strong>Food</strong>s plans to complete its new<br />
investment of 6 Million Euro in <strong>2017</strong> in<br />
order to modernize its facilities.<br />
63
“The best honey is the<br />
one under control”<br />
Started to build a facility as one of the top ten in the world,<br />
Anavarza aims to reach the palate tastes of the masses<br />
with its cream honey and powdered honey varieties.<br />
We made an interview with General<br />
manager of Anavarza, Can Sezen, who<br />
informed us about his company, beekeeping,<br />
and the products they have.<br />
Who is Anavarza?<br />
Kozan is a province that produces honey<br />
the most in <strong>Turkey</strong>, where about<br />
2500 beekeeping families have been<br />
living. We buy their products and honey’s<br />
of other producers in the country.<br />
We invested in 10 million TL in two<br />
decades. With our latest investment<br />
on the analysis of honey and for more<br />
production we aimed to be one of the<br />
top ten in the world.<br />
If honey is pure, it may be crystalized,<br />
in about two months to a year. If it<br />
was crystalized we can only say that it<br />
is natural, but we can not say that it is<br />
chemical free.<br />
How many analyses do you<br />
make?<br />
We test for about seventy kinds of<br />
variables; some are related with naturalness,<br />
some are for heavy metals, and<br />
antibiotic residues. They are important<br />
for the health of the consumers.<br />
Besides of the tests for pureness and<br />
being healthy, the tastes are tested by<br />
a committee of seven who taste all<br />
the products. The members have been<br />
educated in the university and became<br />
gourmets for honey.<br />
How much honey is produced<br />
in <strong>Turkey</strong>? What is your share?<br />
According to TUIK figures for 2016,<br />
105 thousand tons of honey is produced<br />
by about seven million of bee<br />
colonies, that means that we are the<br />
second largest producer of honey in<br />
64 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
the world. A beehive contains about 60<br />
to 80 thousand honey varieties on average.<br />
We as Anavarza, process about<br />
2500 tons of honey annually, and the<br />
second largest producer in <strong>Turkey</strong>.<br />
What is the position of<br />
beekeeping in <strong>Turkey</strong> in the<br />
world? What is your solution<br />
for integrating technology<br />
with nature life?<br />
<strong>Turkey</strong> has some problems in export<br />
markets, because it does not produce<br />
value added varieties of bee products,<br />
including pollen, propolis, bee milk and<br />
bee stew. We can not compete on<br />
price in the world. The taste of Turkish<br />
honey is great, the best in the world.<br />
Chine is the largest honey producer<br />
who produce 150 thousand tons annually.<br />
Now people know more<br />
about propolises, pollens,<br />
bee milk and bee stews. How<br />
is your process to produce<br />
these products?<br />
After the honey is brought us from<br />
original beekeepers, first we control<br />
them, and than filter and package them.<br />
That is so simple. Our mission is to take<br />
them to the consumers.<br />
Pollen is the nectar obtained from<br />
flowers by bees. They carry them to<br />
Can Sezen,<br />
General manager of Anavarza<br />
the beehive and start processing them<br />
into honey. There are traps for pollens<br />
in beehive. Bee milk is the food prepared<br />
for feeding the queen bee, which<br />
can be alive for 6 to 8 months. Their<br />
lives are down up to 4 to 6 month<br />
when they are fed with normal honey.<br />
Propolis is prepared by bees with an<br />
aim to cover the fissures in the beehive<br />
and an antibiotic. Bee stew is obtained<br />
from the tail of bees without killing<br />
them using delicate equipment.<br />
What is the source of the<br />
best honey in <strong>Turkey</strong>?<br />
The best honey is the kind that passes<br />
the tests. If you ask it for taste, there<br />
are several locations for the best taste.<br />
Fumed honey is produced in Diyarbakir,<br />
cotton is widespread in Urfa. The<br />
difference comes from the characteristics<br />
of flora. We buy from all regions<br />
and locations of Anatolia.<br />
Some people prefer the honey<br />
in frames. Are they safe for<br />
health?<br />
They may contain antibiotics. This is not<br />
a fraud. Beekeepers apply antibiotics on<br />
bees to keep them healthy. But, if they<br />
do not observe the prescriptions or<br />
dozes, honey contain antibiotics. There<br />
may be heavy metals or lead in the<br />
65
honey obtained from beehives located<br />
so near to the roads. Heavy metals<br />
and lead are poisonous. Or there may<br />
be pesticides. So, tests and controls are<br />
necessary.<br />
What is your share in<br />
domestic market?<br />
It is about 14 to 15 percent. Top brand<br />
has a share of % 40 to 44. There are<br />
about five hundred packaging companies.<br />
A few of them are producing at<br />
world standards.<br />
What and where are your<br />
activities in abroad?<br />
We have a distribution center in Holland.<br />
We reach to west European markets<br />
from this center. One of our ambitious<br />
targets is to sell to China, another<br />
largest producer of honey. <strong>Turkey</strong> has<br />
several advantages over Chinese honey<br />
because it has variety of flora and<br />
endemic plants in <strong>Turkey</strong>. We plan to<br />
sell first our cream honey to Chinese.<br />
Did you produce first this<br />
creamy honey? What are they<br />
characteristics?<br />
Yes, we did it first. No additives in it and<br />
produced of % 100 pure honey. Children<br />
who do not eat honey can have<br />
this similar to hazelnut cream on bread.<br />
66 FOOD TURKEY <strong>September</strong> <strong>2017</strong><br />
You have a gourmet set as a<br />
value added product variety.<br />
How is it possible to have<br />
gourmet products?<br />
Gourmet products are produced in<br />
limited amount. We offer them on<br />
preferences of consumers. There are<br />
hundreds of varieties in our product<br />
line such as honey of locust bean, keven<br />
thyme, citrus flower, chestnut flower,<br />
and lime.<br />
Do you have sufficient supply<br />
capacity to meet demands<br />
from Chinese buyers? Do you<br />
have any plans to invest to<br />
expand your capacity?<br />
We have enough capacity, about 8.5<br />
thousand tons, presently. Now, we<br />
fulfilled three thousand tons of this<br />
capacity. Since honey is a naturally<br />
produced food, the capacity is limited.<br />
Sometimes, we become out of stock<br />
for certain kind of honeys. The powder<br />
honey that we make it first in <strong>Turkey</strong><br />
will contribute to the consumption of<br />
honey in the food industry. Recently, we<br />
started to produce powdered honey<br />
to be sold to food companies.<br />
To sell more of our products we started<br />
a campaign that we called, Anavarza<br />
Children Theater, to tell about the<br />
importance of honey. We already have<br />
reached to about 20 thousand children.<br />
What do you want to the<br />
consumers? What can they do<br />
in order not to be deceived?<br />
Consumers should be keen on consuming<br />
only branded products and inspect<br />
all gradients on labels. They have<br />
to beware of the sellers on roads, and<br />
open markets, because these products<br />
may be natural but, what about their<br />
hygienic conditions. We are having several<br />
programs with an aim to establish<br />
close contacts with universities, consumer<br />
associations and media. All of us<br />
should inform public about our industry<br />
with right messages undersigned by<br />
all of our partners.
Turkish strawberries head<br />
to Russia once again<br />
The Federal Customs Service of Russia<br />
(FTS) announced that <strong>Turkey</strong> has resumed<br />
its export of grapes and strawberries<br />
to Russia. According to the institution,<br />
Russia has imported a total of<br />
322.18 tons of strawberries and nearly<br />
3 tons of grapes from <strong>Turkey</strong>.<br />
In the meantime, the two countries<br />
are expected to hold talks about the<br />
export of Turkish tomatoes to Russia,<br />
Russia’s deputy Minister of Economic<br />
Development Aleksei Gruzdev announced.<br />
The institution reiterated that the government<br />
decree stipulating the removal<br />
of the import ban on certain agricultural<br />
produce from <strong>Turkey</strong> went into<br />
effect on June 10. However, the ban on<br />
tomatoes remains, but is expected to<br />
be lifted sometime between November<br />
and April.<br />
67
<strong>Turkey</strong>’s olive<br />
oil and table<br />
olives – ancient<br />
traditional<br />
taste of<br />
Mediterranean<br />
cuisine<br />
68 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
Having the longest<br />
coastline on the<br />
Mediterranean<br />
Sea, <strong>Turkey</strong> has<br />
been one of the<br />
major producers<br />
of olives among<br />
Mediterranean<br />
countries. Thus,<br />
olive oil traditions<br />
and dishes have<br />
been the pride of<br />
Turkish cuisine<br />
since the time of<br />
the Ottomans.<br />
Ministry of Economy has recently<br />
released the latest info about world<br />
famous Turkish olives and olive oil.<br />
“Treasured since ancient times for<br />
their excellent nutritional quality, olives<br />
and olive oil have always been<br />
essential com- ponent of<br />
the diet<br />
in many<br />
Mediterranean<br />
civilizations, especially<br />
those located in Anatolia,” the Ministry<br />
said. The report follows:<br />
“As a versatile ingredient, olive oil<br />
has been used not only as a flavor<br />
enhancer in various dishes, but also<br />
as a medicine for healing wounds, as<br />
fuel for lamps and as cosmetics for<br />
the hair and skin in different cultures.<br />
Considered sacred, it has been<br />
the symbol of peace and richness<br />
connecting three continents<br />
in one soul. Although<br />
the olive tree is native to the<br />
eastern Mediterranean basin,<br />
it gradually spread westwards<br />
beyond <strong>Turkey</strong> into Europe<br />
thanks to its increased importance<br />
as a source of edible oil.<br />
Having the longest coastline on the<br />
Mediterranean Sea, <strong>Turkey</strong> has been<br />
one of the major producers of olives<br />
among Mediterranean countries.<br />
Thus, olive oil traditions and dishes<br />
have been the pride of Turkish cuisine<br />
since the time of the Ottomans. Likewise,<br />
table olives have been a staple<br />
at every Turkish breakfast, generally<br />
beside a slice of bread and traditional<br />
white cheese. Today, <strong>Turkey</strong> supplies<br />
olives and olive oil of Mediterranean<br />
cuisine all over the world.<br />
HEALTHY FOOD FOR ALL<br />
AGES<br />
Olives and olive oil are appreciated<br />
not only for their nutritional quality<br />
but also for their health benefits.<br />
Among edible oils, olive oil is the only<br />
one that can be produced by physical<br />
methods from a fresh fruit and<br />
can be consumed immediately after<br />
pressing the olive, like fruit juice. Likewise,<br />
a complex process, other<br />
than treatment with either dry<br />
salt or brine, is not required to<br />
69
produce table olives. Namely, olive<br />
oil and table olives are pure, natural,<br />
healthy products that require minimal<br />
processing. Today, olive oil is increasingly<br />
present on the food scene as the<br />
healthiest alternative to other edible<br />
oils. Olive oil is rich in natural anti-oxidants<br />
such as vitamin E, which help to<br />
eliminate free radicals from the body.<br />
In addition to providing nutrients to<br />
the skin, this divine elixir protects and<br />
softens the face and body, maintaining<br />
a young, healthy and beautiful appearance.<br />
Olive and Olive Oil Production of <strong>Turkey</strong> (1000 Tons)<br />
PRODUCTION<br />
Olives grow best in warm temperatures,<br />
and cannot tolerate extreme<br />
climatic conditions. The Mediterranean<br />
region, owing to its mild climate,<br />
contains 98% of the olive harvest<br />
and 95% of the olive oil production<br />
in the world. Harvesting and processing<br />
of olives are carried out between<br />
November and March. Around 76%<br />
of the olives produced in <strong>Turkey</strong> are<br />
pressed for oil and the rest are reserved<br />
for table olives.<br />
In <strong>Turkey</strong>, olive oil production has<br />
undergone remarkable developments<br />
since the eighties and more<br />
and more olive oil plants have either<br />
started to produce virgin olive oil or<br />
increased their production capacity.<br />
Today, <strong>Turkey</strong> has large-scale olive oil<br />
plants with modern bottling lines. Table<br />
olives are also produced in modern<br />
plants equipped with advanced<br />
technology, which enables them to<br />
comply with the standards of hygienic<br />
packaging. High quality production<br />
of table<br />
olives is<br />
done<br />
70 FOOD TURKEY <strong>September</strong> <strong>2017</strong><br />
i<br />
n<br />
retail packs such as cans, glass jars<br />
and/or vacuum packed bags. There<br />
are compulsory export standards<br />
for table olives and olive oil in <strong>Turkey</strong>,<br />
thus, production in all plants conforms<br />
to the standards of the Turkish<br />
Standards Institute (TSE), which<br />
are also consistent with the international<br />
standards.<br />
Olive oil is classified as “extra virgin”,<br />
“virgin”, “refined” and “riviera” (a<br />
blend of virgin and refined olive oil<br />
that is called “olive oil” in international<br />
standards) based on the means of<br />
production as well as the physical<br />
properties and organoleptic characteristics<br />
of the product. Due to the<br />
preferences of consumers who are<br />
less familiar with the natural taste
Olive Oil Export Markets of <strong>Turkey</strong><br />
Table Olive Export Markets of <strong>Turkey</strong><br />
of olive oil, some are also produced<br />
with added flavorings such as garlic,<br />
onion, nutmeg, fresh thyme, basil or<br />
bay leaves.<br />
In international standards, table olives<br />
are classified as “green olives”, “olives<br />
turning color” and “black olives”. They<br />
are commercially produced in the<br />
forms of “stoned”, “stuffed” (with pimento,<br />
capers, etc.), “halved”, “sliced”,<br />
“paste” as well as “whole” olives. It<br />
is quite common in <strong>Turkey</strong> to start<br />
the day by having a rich breakfast<br />
including this nutritious food, which<br />
contains abundant calcium, iron and<br />
vitamin A. There are few countries in<br />
the world which have a consumption<br />
pattern of olives close to <strong>Turkey</strong> but<br />
according to one’s palate, olives can<br />
also be used in the preparation of<br />
various dishes. Olives are put in pizzas,<br />
salads and cooked dishes as an ingredient<br />
and/or eaten as an appetizer<br />
usually to accompany a drink.<br />
EXPORTS<br />
Being a net exporter of olive oil, <strong>Turkey</strong><br />
supplies the variety of olive oil to<br />
a wide range of countries including<br />
71
major producer countries that either<br />
consume or re-export Turkish olive<br />
oil. Turkish olive oil is demanded from<br />
every part of the world and there are<br />
more than hundred countries that<br />
have experienced the excellent taste<br />
and fragrance of Turkish olive oil such<br />
as the EU, the USA, Saudi Arabia, Japan,<br />
South Korea, Philippines, Australia<br />
and the Russian Federation.<br />
Germany, Iraq, Romania, the USA and<br />
Bulgaria are the most important export<br />
markets for table olives, representing<br />
about 76.4% of the exports<br />
for the last year. Germany maintains<br />
first place in Turkish olive exports<br />
with 32% of the value exported.<br />
Although organic production still occupies<br />
a small proportion of the total<br />
area and output of olives, <strong>Turkey</strong>’s organic<br />
olive and olive oil exports are<br />
also rising in parallel with the healthier<br />
consumption trends in the world.<br />
Despite production fluctuatiations<br />
due to the periodicity of the olive<br />
tree, exports of table olives have<br />
been continuously growing over the<br />
last years. In 2016, the export value<br />
of table olives was US$ 117.4 million.<br />
72 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
Erpilic to<br />
expand<br />
<strong>Turkey</strong> meat<br />
market<br />
with a new<br />
investment<br />
worth 45<br />
million<br />
Erpilic, as the strong brand of fowl industry and one of the 100<br />
largest industrial organizations in <strong>Turkey</strong>, acquired Bolca Hindi<br />
turkey brand name with the approach of ‘national capital national<br />
growth.’ Aiming to increase yearly turkey meat consumption from<br />
0.7 grams to 1 kg per person within three years, Erpilic will expand<br />
the market of turkey meat which is considered as a much cheaper<br />
alternative to red meat with its rich protein ingredients and low<br />
saturated fat content.<br />
Estimating a new investment worth 45<br />
million TL for stock production, modernization<br />
of slaughterhouse and capacity<br />
increase for the first stage, Erpilic<br />
plans to make turkey meat more easily<br />
accessible by providing support with its<br />
logistics and distribution facilities. Projecting<br />
an active growth in export markets<br />
as well, Erpilic plans to export all<br />
over the world, starting with the nearest<br />
locations, by increasing its product<br />
diversification.<br />
As one of the largest 4 integrated<br />
chicken manufacturing companies in<br />
<strong>Turkey</strong> with a yearly production of<br />
178 thousand 200 tons of fowl, Erpilic<br />
increases its share and power in the<br />
market through its new investment in<br />
poultry sector. Acquiring a brand of its<br />
own nationality through an investment<br />
worth approx. TL 55 million during a<br />
period of economical recession, Erpilic<br />
plans to popularize turkey meat which<br />
has not yet been discovered with its<br />
74 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
ich content of protein and low price<br />
which makes it accessible to every<br />
household.<br />
Aggressive objectives in turkey<br />
meat market…<br />
Erpilic puts forth aggressive objectives<br />
within the following five-year period for<br />
Bolca Hindi, market share of which was<br />
27 per cent last year. 61 per cent of animal<br />
protein need in <strong>Turkey</strong> is met with<br />
poultry and the highest share within<br />
this rate belongs to chicken meat. In<br />
2016, poultry production was approx.<br />
2 million tons while this figure was only<br />
50 thousand tons in turkey meat… Erpilic<br />
plans to raise turkey meat to an<br />
important level in exportation which<br />
could not grow until today due to deficiencies<br />
in logistics, production and<br />
capital despite its protein content equal<br />
to red meat and economical price.<br />
The brand aims an aggressive growth<br />
in markets with a large consumption<br />
rate of turkey meat such as Russia after<br />
having conducted serious analyses<br />
on these markets. Estimating a new investment<br />
worth 45 million TL for stock<br />
production, modernization of slaughterhouse<br />
and capacity increase for the<br />
first stage, the brand plans to increase<br />
production of turkey meat to a yearly<br />
figure of 20 thousand tons, an increase<br />
of 100 per cent. Brand projects a fast<br />
growth in the sector with new investment<br />
plans concerning infrastructure<br />
investments as well.<br />
‘Dry pluck,’ ‘halal food’ and<br />
‘slaughtering by hand’ to<br />
be adopted in turkey meat<br />
sector...<br />
‘Dry plucking’ technology which was<br />
first implemented by Erpilic in <strong>Turkey</strong><br />
involves plucking poultry hygienically<br />
without touching by enlarging the roots<br />
of feathers of chicken in humid hot air<br />
ducts. As a more hygienic and healthy<br />
technology, dry plucking also provides<br />
a water saving of 100 tons daily compared<br />
to the old system of hot boilers.<br />
Dry plucking also eliminates the reasons<br />
that increase bacterial load of the poultry<br />
due to cross contamination, providing<br />
for a health risk-free production. Implementing<br />
dry plucking technology for<br />
turkey meat as well, the brand also has<br />
hand slaughtering and halal slaughtering<br />
features within its core.<br />
75
Turkish apricots, sultana<br />
raisins, hazelnuts,<br />
dried figs and pine nut<br />
kernels in a nutshell<br />
The following crop information has<br />
been provided from Banu Er of Doraintrade<br />
which is working as an agent,<br />
broker and consultant at international<br />
markets targeting to establish a strong<br />
link between producers and buyers on<br />
trust basis. Doraintrade has been tracing<br />
the market on behalf of producers<br />
and buyers in order to give feedback<br />
and market reports from the source<br />
regularly.<br />
Turkish Apricots<br />
By the end of May, weather conditions<br />
stay optimum in Malatya region. There<br />
is proper spring/early summer weather<br />
with occasional rainfall. It’s better for irrigation<br />
but at the same time rain spots<br />
in the new crop apricot risk appears.<br />
In order to decrease the risk from rain<br />
and humid, nowadays farmers practice<br />
different kinds and sometimes overdouse<br />
pesticides that may lead us pesticide<br />
problematic new crop. Early stage<br />
of fruits can be seen on the trees now,<br />
and by the end of May, frost damage<br />
risk is disappearing in East <strong>Turkey</strong>.<br />
You can see below global <strong>2017</strong> crop<br />
estimations comparing with the previous<br />
year based on INC meeting presentations<br />
on 19-21 May <strong>2017</strong> in India.<br />
New crop estimation has declared<br />
to INC as 145.000 mtons. However,<br />
according to market estimation in<br />
Banu Er,<br />
General Manager of Doraintrade<br />
76 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
<strong>Turkey</strong>, <strong>2017</strong> crop can be as big as<br />
180.000mtons. This leads the current<br />
2016 crop raw material market to<br />
decrease prices. Also new crop <strong>2017</strong><br />
prices are already in the market for<br />
advance contracts. Average prices<br />
for new crop for So2 Apricots(max<br />
2000ppm) in bulk cartons are as follows,Size<br />
1 : 3.810 –Usd / Tones<br />
Size 2 : 2.710 –Usd / Tones<br />
Size 3 : 2.600–Usd / Tones<br />
Size 4 : 2.550 –Usd / Tones<br />
Size 5 : 2.500 –Usd / Tones<br />
Size 6 : 2.400 –Usd / Tones<br />
Size 7 : 2.200 –Usd / Tones<br />
Size 8 : 2.100 –Usd / Tones<br />
INDUSTRIAL : 1.650 -Usd / Tones<br />
Natural Apricots current 2016 crop<br />
are hard to find in the market now.<br />
As we expect more quantities with<br />
the bigger new crop, there will be<br />
more Natural Apricots available in<br />
the market by July <strong>2017</strong>. New crop<br />
is estimated to come 1-2 weeks later<br />
this year by the beg. of July. As every<br />
year, we estimate low So2 shipments<br />
(max2000ppm) will be covered from<br />
2016 crop in the beginning of the season<br />
although declaration would be<br />
<strong>2017</strong> crop.<br />
It does not seem to be a very big<br />
concern in Malatya but we believe<br />
EU commissions meetings and acts<br />
about So2 levels in Dried fruits are<br />
very crucial. Commission already<br />
mentioned their aim to drop the max<br />
levels to 800ppm for fruits including<br />
77
dried Apricots. The So2 process is<br />
very conventional process and processed<br />
in the orchard not in facilities.<br />
So measuring such small ppm will be<br />
almost impossible. (we experience<br />
4000-5000ppm practices) moreover<br />
800ppm So2 dried apricot will not<br />
appear to be yellow at all but light<br />
brownish colour. <strong>Turkey</strong>’s production<br />
85-90% is So2 and very big percentage<br />
of that amount is being exported<br />
to EU countries.<br />
Turkish Sultana Raisins<br />
Sultana Raisins market is mainly affected<br />
by the currency fluctuations since<br />
new-year. After January USD reached<br />
3,90 levels against TL, and for recent<br />
month it relieved to 3,55-3,60TL levels.Estimations<br />
show also a big crop in<br />
sultana raisins in <strong>2017</strong> as the frost risks<br />
already over, <strong>Turkey</strong> may face another<br />
around 270,000 tons crop that will be<br />
bigger than last year.<br />
From the below chart you can see the<br />
different growing countries including<br />
<strong>Turkey</strong> new crop estimations as well<br />
as carry-over stocks as declared In<br />
INC congress on May <strong>2017</strong>.<br />
Although there will not be a global<br />
increase in supply in <strong>2017</strong> Crop, we<br />
estimate the carry over may be little<br />
bigger than INC estimations so the<br />
supply from <strong>Turkey</strong> would be as big as<br />
last year. Already with this estimations,<br />
Commodity Exchange price of sultanas<br />
raw material dropped to 3,50-<br />
3,60 TL per KG levels. With processing<br />
cost of average 300USD per ton, we<br />
can calculate export offer prices at<br />
USD1250-1350 pmtons Fob İzmir depends<br />
on the grades. Some exporters<br />
even started to offer for <strong>2017</strong> crop<br />
at price levels of 1300-1350USD/ton.<br />
After this stage only risk remains for<br />
heavy rainfalls in <strong>September</strong> that will<br />
influence the colour, mould levels of<br />
new crop.<br />
Pesticide and ochratoxin risks are<br />
continue to increase, EU commission<br />
discuss about increase the border<br />
controls for ochratoxin to 5% at bor-<br />
78 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
der as well as they continue analysis<br />
from the shelves. Last year, Chlorpryrifos<br />
residue was banned from EU and<br />
this year from August <strong>2017</strong> Bifenthrin<br />
limit will decrease from 0,2ppm to<br />
0,01ppm by EU. Europe’s fight with<br />
pesticides continues as the overseas<br />
markets look for less number of pesticide<br />
types, clean sultana raisins each<br />
year. Actually, <strong>Turkey</strong>’s competitor<br />
growing countries do better fighting<br />
with pesticide residues with better<br />
educations to growers and control<br />
the domestic pesticide availabilities.<br />
We hope the new pesticide regulations<br />
from overseas markets will not<br />
take Turkish crop supply into a bigger<br />
trouble.<br />
Turkish Hazelnuts<br />
We previously informed you about<br />
TMO (Government office) has started<br />
buying from warehouses by 24th<br />
April Monday, As we expected general<br />
prices went up sharply due to<br />
this as the government declared<br />
price for lowest quality is TL10 per/<br />
kg inshell hazelnuts. There is not such<br />
huge quantity purchased by the government<br />
yet but even the news was<br />
enough for growers became very reluctant<br />
to deliver their raw material to<br />
the exporter factories.<br />
From Below chart, you can see Kernel<br />
basis world production and supply estimations<br />
in crop <strong>2017</strong> with comparisons,<br />
<strong>Turkey</strong> is estimated to have 34%<br />
increase in production in year <strong>2017</strong> by<br />
far leading the world production. Also<br />
global production of Hazelnuts will increase<br />
by 20% obviously because of<br />
<strong>Turkey</strong>’s big crop.<br />
Although good news goes on relating<br />
to new crop <strong>2017</strong>, we cannot see a<br />
major price decrease by end of May.<br />
Estimated new crop volumes are really<br />
big so all buyers concern there could<br />
be big carry over because of Government’s<br />
buying activity. Overseas<br />
markets are also unwilling to contract<br />
from high prices. However, growers’<br />
behaviour so far is very deterministic<br />
for export prices. For last 3 weeks we<br />
witnessed USD250-300 price rise per<br />
week then there has been a small relief<br />
by the last week of May.<br />
Up to date market prices for 11-<br />
13mm Naturel hazelnut kernel Giresun<br />
at USD6550/ton in 50 kg Jute<br />
bags. There are some very advance<br />
price offers also in the market for<br />
<strong>2017</strong> crop that is around USD7300/<br />
ton for same quality and size. Obviously<br />
this gap is coming from the risk<br />
factors that we still have 4 months until<br />
the next crop and gap will be smaller<br />
till new crop eventually when we<br />
come to the August new crop offer<br />
may be below current crop levels.<br />
Turkish Dried Figs<br />
New crop Dried Figs are right very<br />
early stage that caprifigs are now<br />
growing on the trees, so far the spring<br />
conditions was little drier than it<br />
should have been. But for estimating<br />
new crop neither in quantity or quality<br />
is very impossible at this stage. We<br />
are in touch with growers whom are<br />
79
positive about the new crop <strong>2017</strong>. Of<br />
course coming caprification period<br />
needs to very efficient for better new<br />
borns.<br />
As you can see from the below statistical<br />
chart that Dried figs export<br />
shipments remained below the previous<br />
year’s levels. From this, we can<br />
understand although declared crop<br />
estimation was bigger, but the reality,<br />
2016 crop was smaller than previous<br />
year 2015. Natural, good quality and<br />
available to export products are really<br />
rare in the market. Also demand<br />
increased for Ramadan, bigger sizes<br />
N1,2,3. Current prices for N2 Dried<br />
figs are around USD.5800- pmtons<br />
and N6 for USD5000- pmtons FOB.<br />
For current and new crop, dried figs<br />
sector’s biggest problems are<br />
- H2O2 Hydrogen peroxide usage<br />
in the product for range of overseas<br />
markets that product loses its value,<br />
unhealthy products are being marketed,<br />
competition becomes impossible<br />
between Natural and Bleached products.<br />
- Ochratoxin concerns within EU,<br />
more rejected lots from the customs<br />
not only because of Aflatoxin but<br />
Ochratoxin as well.<br />
- Pesticide residue problems in some<br />
growing areas, and result of mixing<br />
raw materials by the handlers remain<br />
undetectable sources.<br />
- Because of Geothermal electric<br />
plants in the growing areas result high<br />
level of So2 contamination to the<br />
fruits and production areas switch to<br />
high altitudes from the valley areas.<br />
Turkish Pine Nut Kernels<br />
Totally Natural product of Turkish Pine<br />
Nut Kernels are produced with long<br />
steps, seed capsule cones are collect-<br />
80 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
ed by hand from the pine trees forests<br />
by January and stored in dry village<br />
warehouses. When the temperatures<br />
rise by spring, with more sunny days<br />
comes are laid under sun and drying<br />
seed capsules start to crack, inside<br />
kernels are later collected and further<br />
drying process performs. Finally, washing<br />
and packing the pine nut kernels<br />
are ready for market sales.<br />
There are some producers who oven<br />
dry the kernels for earlier crop distributions.<br />
The most important and<br />
risky stage of the production is washing<br />
that most microbiologic risks and<br />
salmonella contamination can appear<br />
from the washing water. There are<br />
various different washing plants that<br />
some are very poor conditions washing<br />
process while there are some big<br />
and equipped factories. According to<br />
demands and specifications price for<br />
the current crop is around USD.39,80<br />
Per Kg Fob İzmir levels.<br />
<strong>2017</strong> INC meeting declared expectations<br />
of production and supply from<br />
different growing countries are in following<br />
chart.<br />
There is very big structural, taste and<br />
quality differences between different<br />
origins for pine nut products as the<br />
price levels are also quite various.<br />
<strong>Turkey</strong> is a leading source for quality<br />
and also one of the most expensive<br />
product origin. Although declared expectation<br />
for coming crop is bigger<br />
than previous year, in grower’s side it is<br />
thought that the quality for new crop<br />
is satisfying but the price levels are<br />
considered to be not moving down.<br />
It may be beneficial for buyers to advance<br />
contracts for this item especially<br />
for Organic enquiries as the Turkish<br />
supply is always limited.<br />
Below Chart shows figures of Turkish<br />
dried fruits varieties tonnage, average<br />
export prices with its comparison<br />
with last year figures.<br />
Export Figures Of Turkish Sultana Raisins / Dried Apricots/ Dried Figs in<br />
Comparison with same period last year<br />
81
8 unknowns<br />
about<br />
coffee<br />
You may indulge yourself with the coffee of David People<br />
Coffee and <strong>Food</strong> who grinds the coffee beans which<br />
are carefully chosen from Colombia, Brazil, Costa Rica,<br />
Ethiopia, Kenya and etc.<br />
Many people drink coffee everyday.<br />
Some people start the day with coffee,<br />
some drink coffee during the day. A lot<br />
of information is shared about coffee in<br />
the recent times when the third generation<br />
coffee and consumption has<br />
increased rapidly.<br />
David People Coffee and <strong>Food</strong> which<br />
has the motto of ‘Indulge Yourself’<br />
grinds their coffee beans which are<br />
carefully chosen from Colombia, Brasil,<br />
Costa Rica, Ethiopia, Kenya and etc. In<br />
addition, David People Coffee&<strong>Food</strong><br />
branches are bringing kinds of 3rd<br />
Generation Coffees for coffee lovers.<br />
Kerim Mamak, General Manager of David<br />
People Coffee&<strong>Food</strong>, transmitted<br />
unknowns about coffee;<br />
1. Coffee is not really beans.<br />
Did you know that coffee we all know<br />
as coffee beans is not technically a<br />
bean? Well, why is it called as a coffee<br />
bean? The reason ,it is similar to the<br />
appearance of the bean. To be truthful,<br />
82 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
the things we called coffee beans are<br />
actually the seeds of the coffee plant<br />
that belongs to the Rubiaceae family.<br />
2. Espresso isn’t a different<br />
kind of coffee bean.<br />
Many People think wrongfully that<br />
espresso is a different kind of coffee<br />
bean that is used to make espresso<br />
coffee. However espresso is just a<br />
way to make coffee and you can make<br />
espresso coffee using any coffee bean.<br />
3. Decaf coffee also has a little<br />
caffeine.<br />
Many people believe that they don’t<br />
consume caffeine when they drink decaf<br />
coffee.<br />
However, a large part of the caffeine<br />
has been removed to decaf coffee<br />
but not at all. To be decaf coffee , it is<br />
enough to have %3 of caffeine content.<br />
Therefore even a cup of decaf coffee<br />
contains a little caffeine.<br />
4. The best coffee texture<br />
form is full-fat milk.<br />
Low-fat or skimmed milk is thought to<br />
be used to brew coffee with a perfect<br />
texture. You should always use full-fat<br />
milk to make a cup of coffee that looks<br />
creamy and delicious. Many people<br />
drink coffee made from skimmed milk<br />
because it is easier to make foam by<br />
comparison with full-fat milk.<br />
If you are looking for a good quality<br />
coffee that looks intense and tasty, you<br />
should choose full-fat milk.<br />
5. The little caffeine that taken<br />
with coffee doesn’t cause of<br />
water loss.<br />
The reasons demonstrate that coffee<br />
causes the body’s dehydration, arise<br />
from caffeine in coffee that is diuretic.<br />
Diuretic properties are promoted<br />
urine production exceeding the quantity<br />
of liquid that received or dehydration.<br />
However, researches have proven that<br />
caffeine doesn’t cause water loss in the<br />
body when drink in little quantities.<br />
6. A cup of coffee a day<br />
helps to improve your<br />
concentration and reducing<br />
your risk of getting many<br />
diseases.<br />
While the high caffeine content in the<br />
coffee may affect your health negatively,<br />
there are other compounds in a cup<br />
of coffee that your health can provide<br />
many benefits. When you drink daily<br />
coffee, you can reduce risk of getting<br />
Parkinson’s disease, cirrhosis of the liver,<br />
diabetes and even colon cancer.<br />
Moreover, the antioxidants in the coffee<br />
fight against cell damage and reduce<br />
the risk of heart condition. Coffee<br />
helps to improve your concentration<br />
and remember your daily work.<br />
7. Pregnant women can drink<br />
a cup of coffee a day.<br />
Previously it was mentioned that caffeine<br />
in the coffee can affect the health<br />
of pregnant woman negatively and<br />
it causes miscarriage and low-birth<br />
weight. Last period researches suggest<br />
that drinking only a cup of coffee a day<br />
is a safe for pregnant and breastfeeding<br />
mother. But don’t forget that more<br />
than one cup can be unhealty for pregnant<br />
women!<br />
8. Coffee isn’t causing<br />
insomnia.<br />
It is believed that coffee can lead to insomnia.<br />
However it takes a very short<br />
time to remove caffeine from your<br />
body.<br />
It has been shown to the more than<br />
half coffee remove out the body after<br />
5 hours of coffee consumption according<br />
to the researches. For this reason,<br />
drinking 2-3 cups of coffee a day<br />
doesn’t cause any problems in your<br />
sleeping habits unless you drink it before<br />
going to sleep!<br />
83
<strong>Food</strong> Istanbul ready to<br />
host the industry<br />
FOOD Istanbul<br />
Expo will be<br />
held on 20-23<br />
<strong>September</strong> <strong>2017</strong><br />
at CNR Expo<br />
ISTANBUL – Targeting the vision of<br />
being the largest trade platform of the<br />
Turkish food industry, FOOD Istanbul<br />
Expo will be launched in <strong>September</strong><br />
<strong>2017</strong> at CNR Expo with proven track<br />
record of qualified service and advantageous<br />
venue location.<br />
CNR continues to expand its event<br />
portfolio with excitedly and proudly<br />
by adding “FOOD Istanbul Expo”<br />
which was previously organized under<br />
the well-known brand of “CNR GIDA<br />
Fair”.<br />
Turkish food and beverage industry<br />
maintains its remarkable position with<br />
productivity and dynamism, achieved<br />
a success story in the past decade by<br />
having a share of 300 billion US Dollars<br />
in total GDP and over 400,000<br />
labor force in 40,000 corporations.<br />
FOOD Istanbul Expo positioned as a<br />
global b2b meeting point where visitors<br />
would get the chance to explore<br />
the latest developments and have the<br />
general Outlook of industrial diversity.<br />
The fair will be a unique business platform<br />
that produces a supportive environment<br />
for the industry to increase<br />
their strength in global competition, to<br />
guide them to produce more value<br />
added, innovative, trusted and accredited<br />
consumer goods.<br />
FOOD Istanbul Expo aims to be organized<br />
on 60,000 sqm area with more<br />
than 1,000 brands targeting 35,000<br />
professional visitors and supported<br />
by Istanbul Exporters ‘Association.<br />
Professionals of <strong>Food</strong> and Beverage<br />
industries from Europe, Middle East,<br />
North Africa, Russia and Balkans will<br />
provide new business opportunities<br />
for Turkish industry.<br />
84 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
Turkish <strong>Food</strong> Industry: Facts & Figures<br />
• 18.9% of <strong>Turkey</strong>’s GDP is taken up<br />
by the food and beverage industry.<br />
• Turkish food retail sector reached<br />
USD 121 billion in 2016.<br />
• The share of food in the total retail<br />
sector is 60% and the food retail sector<br />
is expected to grow 8% annually in<br />
the 2015-2018 period.<br />
• In 2016, <strong>Turkey</strong>’s food & beverage<br />
exports totaled $11.1 billion, with<br />
food imports coming to $5.6 billion.<br />
• <strong>Food</strong> consumption sales growth:<br />
9.9% per year.<br />
• 536 foreign capital manufacturers<br />
operate in the food, beverage and tobacco<br />
industry in 2015, 265 of them<br />
are in Istanbul.<br />
• <strong>Turkey</strong> is an ideal hub for food imports,<br />
exports and transportation – it<br />
can easily trade with over 50 countries<br />
locally reaching 2 billion people<br />
in range.<br />
• Up to 2019, breakfast cereals are<br />
expected to register positive growth,<br />
as consumers will switch to easy and<br />
quick breakfast options.<br />
• <strong>Turkey</strong>’s market for meat and meat<br />
products recorded an average annual<br />
growth of 11% over the 2010-2015.<br />
85
Agriculture and food<br />
sector prosper in <strong>Turkey</strong><br />
Home to the headwaters of the Tigris<br />
and Euphrates Rivers, <strong>Turkey</strong>’s agricultural<br />
sector is echoing the prosperity<br />
of ancient Mesopotamia. With its favorable<br />
geographical conditions and climate,<br />
large arable lands, and abundant<br />
water supplies, <strong>Turkey</strong> is considered to<br />
be one of the leading countries in the<br />
world in the field of agriculture and<br />
food.<br />
The restructuring efforts that began in<br />
the early 1980s resulted in a domestic<br />
market that is an integral part of the<br />
world economy. <strong>Turkey</strong> has a robust<br />
agriculture and food industry that employs<br />
over a quarter of the country’s<br />
working population and that accounts<br />
for 7.1 percent of the country’s GDP.<br />
86 FOOD TURKEY <strong>September</strong> <strong>2017</strong><br />
The strengths of the industry include<br />
the size of the market in relation to the<br />
country’s young population, a dynamic<br />
private sector economy, substantial<br />
tourism income and a favorable climate.<br />
<strong>Turkey</strong> is the world’s 7th largest agricultural<br />
producer overall, and is the world<br />
leader in the production of dried figs,<br />
hazelnuts, sultanas/raisins, and dried<br />
apricots. The country is also one of the<br />
leading honey producers in the world.<br />
In addition, <strong>Turkey</strong> has an estimated<br />
total of 11,000 plant species, whereas<br />
the total number of species in Europe<br />
is 11,500.<br />
This bountiful production allows <strong>Turkey</strong><br />
to maintain a significantly positive<br />
trade balance thanks to its position as<br />
one of the largest exporters of agricultural<br />
products in the Eastern Europe,<br />
Middle East, and North Africa (EME-<br />
NA) region. Globally, <strong>Turkey</strong> exported<br />
1,781 kinds of agricultural products to<br />
190 countries in 2015, accounting for<br />
an export volume of USD 16.8 billion.
This potential is not limited to only the<br />
dairy sector. <strong>Turkey</strong> is looking to position<br />
itself as the preferred option for<br />
being the regional headquarters and<br />
supply center of top global players in<br />
the agricultural sector. To encourage investment<br />
in the sector, <strong>Turkey</strong> offers a<br />
set of incentives for potential agribusiness<br />
investors. The Turkish government’s support mechanisms include<br />
favorable regulations, an extremely competitive tax structure,<br />
a qualified labor force, and numerous investment incentives.<br />
According to McKinsey and Co., <strong>Turkey</strong> offers significant investment<br />
opportunities in agribusiness subsectors such as fruit and vegetable<br />
processing, animal feed, livestock, poultry, dairy, functional food, fisheries,<br />
and enablers (in particular cold chain distribution, greenhouses,<br />
irrigation, and fertilizer).<br />
As part of its targets set for the agriculture sector by 2023 <strong>Turkey</strong><br />
aims to be among the top five overall producers globally. <strong>Turkey</strong>’s vision<br />
for its centenary in 2023 includes other ambitious goals, such as:<br />
• USD 150 billion gross agricultural domestic product<br />
• USD 40 billion agricultural exports<br />
• 8.5 million hectare irrigable area (from 5.4 million)<br />
• Ranking number one in fisheries as compared with the EU.<br />
Dairy products including milk, yoghurt,<br />
cheese, kefir, and ayran (a drink made<br />
of yoghurt and water) form an integral<br />
part of the traditional Turkish diet. Traditionally,<br />
artisan, unpackaged products<br />
have dominated the Turkish dairy market,<br />
meaning there is vast potential for<br />
investors looking to break into <strong>Turkey</strong><br />
and the greater region with a mass<br />
market approach.<br />
87
ISM in<br />
Cologne - the<br />
big world of<br />
sweets and<br />
snacks<br />
ProSweets Cologne - the international supplier fair for the sweets<br />
and snacks industry - will once again be staged parallel to ISM<br />
from 28 to 31 January 2018.<br />
The big world of sweets and snacks<br />
will be meeting up at ISM in Cologne<br />
in January 2018. The trade fair brings<br />
international suppliers of sweets and<br />
hearty snacks as well as hot drinks<br />
(coffee, tea and cocoa) together<br />
with buyers from all over the world<br />
once a year. With around 1,600 exhibitors<br />
from around 60 countries<br />
and over 38,000 trade visitors from<br />
143 countries, ISM is the largest trading<br />
platform for sweets and snacks in<br />
the world. Companies that have not<br />
exhibited at ISM so far, are given the<br />
opportunity to take advantage of various<br />
interesting participation models.<br />
Primarily newcomers and start-ups,<br />
but also suppliers of coffee and new<br />
88 FOOD TURKEY <strong>September</strong> <strong>2017</strong><br />
snacks (i.e. fruit and vegetable snacks<br />
for instance) can take advantage of<br />
the favorable conditions in an attractive<br />
exhibition environment via these<br />
special models.<br />
ProSweets Cologne - the international<br />
supplier fair for the sweets and<br />
snacks industry - will once again be<br />
staged parallel to ISM from 28 to 31<br />
January 2018.<br />
Depending on the product segment<br />
and market maturity, industry newcomers<br />
at ISM can apply for one of<br />
the four participation models that ISM<br />
has developed exclusively for these<br />
target groups.<br />
Newcomer Area<br />
The “Newcomer Area” has already<br />
been successfully introduced at ISM.<br />
Companies that have already established<br />
themselves on the market, but<br />
who have not exhibited at ISM in the<br />
past years or who have never exhibited,<br />
are given the opportunity here<br />
to present themselves under one<br />
roof together with other suppliers.<br />
The platform offers an attractive environment<br />
and favorable participation<br />
conditions.<br />
New: Start-up Area<br />
The “Start-up Area” is the right setting<br />
for really young, aspiring compa-
nies that have not existed for more<br />
than five years. For a small fee, the<br />
trade fair newcomers can book a<br />
small, fine complete stand at ISM<br />
and give themselves the chance to<br />
present themselves, their concepts<br />
and products to the market.<br />
Cologne Coffee Forum<br />
Coffee, tea and cocoa are part of the<br />
ISM exhibition spectrum. In order to<br />
whet the new exhibitors’ appetite, a<br />
participation in the “Cologne Coffee<br />
Forum” offers ideal framework conditions.<br />
The favorably-priced workstations<br />
are placed together with<br />
other suppliers from the hot drinks<br />
segment and in the direct vicinity of<br />
an attractive program with coffee<br />
pairing, espresso seminars and best<br />
practice presentations in Hall 5.2.<br />
89
New Snacks Pavilion<br />
Fruit and vegetable snacks, breakfast<br />
snacks, meat snacks and jerkies<br />
are high in trend. And they are part<br />
of ISM. For companies, who would<br />
like to present these products at<br />
the largest trade fair for sweets<br />
and snacks in the world, the “New<br />
Snacks Pavilion” offers the perfect<br />
setting.<br />
The theme-oriented pavilions also<br />
offer the ISM visitors advantages.<br />
They bundle themes and companies<br />
in an attractive way and make<br />
it easier for the visitors to find and<br />
establish contact to interesting<br />
suppliers.<br />
ProSweets Cologne - the international<br />
supplier fair for the sweets<br />
and snacks industry - will once<br />
again be staged parallel to ISM. Together<br />
with ProSweets Cologne,<br />
ISM covers the entire value chain<br />
of sweets production and sales<br />
at the same time and place – a<br />
worldwide unique constellation.<br />
Both trade fairs are exclusively<br />
open to trade visitors.<br />
90 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
91
Most delicious<br />
state of water<br />
Water, which is neglected by many<br />
people but is an indispensable part of<br />
life, has an important place in human<br />
life for healthier and better quality of<br />
life. Drinking water not only affects our<br />
body, it also affects our psychology and<br />
mental activities. Sufficient water level<br />
must be consumed to ensure that<br />
vital functions can be performed in a<br />
healthy manner. 2 to 2.5 liters of water<br />
a day to meet the water needs of the<br />
body. Those who do not like the taste<br />
of water or have nausea will be able<br />
to sustain their drinking habits with Bio<br />
Life antioxidant water prepared with<br />
natural mineral water and sweetened<br />
with fruit and vegetable flavors . Bio<br />
92 FOOD TURKEY <strong>September</strong> <strong>2017</strong><br />
Life, produced by Freşa for the first<br />
time in <strong>Turkey</strong>, is a brand new beverage<br />
that is antioxidant, sugarfree, gas<br />
free with natural mineral water and<br />
very delicious. Moreover it is less than<br />
one calorie… Antioxidant Bio Life,<br />
which has no artificial substance in it, is<br />
formed by the combination of natural<br />
mineral water and flavored with Fruit<br />
and vegetable flavors. Bio Life appeals<br />
to every age and every taste are offered<br />
in three different alternatives in<br />
green, orange and red. Bio Life Green<br />
with cucumber, mint and lemon can<br />
strengthen your immune system, Bo<br />
Life prepared with Lemon and Orange<br />
can help your body burn fat, You can<br />
support your heart health with Bio Life<br />
Red prepared with strawberries and<br />
kiwi. You also have to drink the most<br />
delicious water Bio Life in hot summer<br />
days to get rid of your thirst, and replace<br />
the minerals your body has lost.
Season’s firs fig<br />
export shipment<br />
starts on 11 th October<br />
The first export of <strong>Turkey</strong>’s dried fig<br />
harvest of season <strong>2017</strong>/18 will begin<br />
on 11 October <strong>2017</strong>. The ships carrying<br />
dry figs will depart from İzmir<br />
Port on the 11th of October <strong>2017</strong> to<br />
all parts of the world.<br />
Birol Celep, Chairman of the Association<br />
of Aegean Dry Fruits and<br />
Products Exporters Association, said<br />
to exporters of dried figs, “Do not<br />
panic. Let our 78 thousand 200 tons<br />
of harvest sell to earn added value<br />
to the national economy all together.”<br />
Dried figs, is a major produce of which<br />
are <strong>Turkey</strong> has the largest share in export<br />
markets worldwide. Fig exporters<br />
who are members of the Aegean,<br />
Southeastern Anatolia and Istanbul<br />
Exporters Unions has come together<br />
at the General Assembly Meeting of<br />
Dry Fig Advisory committee to determine<br />
the first export date in the<br />
<strong>2017</strong>/18 season.<br />
The exporting companies participating<br />
in the meeting unanimously<br />
accepted Wednesday, October 11,<br />
<strong>2017</strong> as the first export date. The<br />
said date will be official and will go<br />
into effect after approval by the Turkish<br />
Exporters Assembly and the Ministry<br />
of Economy.<br />
“Without panic, we need to transform<br />
the value added value”<br />
Birol Celep, Chairman of the Board<br />
of Aegean Dry Fruit and Products<br />
Exporters Association, said that they<br />
aimed to reach 62-63 thousand tons<br />
until the end of the season, indicating<br />
that <strong>Turkey</strong> exported 60 thousand<br />
255 tons of dried fig crop which is<br />
72 thousand tons in 2016/17 season.<br />
Celep pointing out that the fig harvest<br />
for the <strong>2017</strong>/18 season is predicted<br />
as 78 thousand 200 thousand<br />
tons, and said, “There is a delay of<br />
7-10 days due to weather conditions<br />
in the harvests this year. That’s why<br />
we decided on the date of 11 October<br />
<strong>2017</strong> as the first export date.<br />
There’s a 8 percent increase in the<br />
harvest volumes. Even if there are<br />
some problems due to dampness in<br />
quality, we have to try to get more<br />
added value without panic. All stakeholders<br />
in the sector should act with<br />
common sense.”<br />
93
<strong>Turkey</strong> exports spices<br />
totalling 175 million<br />
dollar in 2016<br />
Aegean<br />
exporters add<br />
flavor to the<br />
world cuisine<br />
by exporting<br />
diverse range of<br />
spices & herbs<br />
Aegean exporters are at the top for<br />
the export of spices & herbs that are<br />
the source of taste and healthiness.<br />
Herbs and spices growing in Anatolia<br />
are not only healing sources to the<br />
150 countries but also add flavor to<br />
the world cuisine.<br />
Aegean Furniture Paper And Forestry<br />
Product Exporters Associations’<br />
Chairman Nurettin Tarakçıoğlu pointed<br />
out, “While <strong>Turkey</strong> exported spices<br />
valued 175 million dollar in 2016, 79%<br />
of this export was initiated by Aegean<br />
Exporters’ Associations and we<br />
export mostly to the United States<br />
valued 28 million dollars. 137 million<br />
dollars of spices &herbs has been exported<br />
by Aegean Exporters Associations’<br />
in 2016.”<br />
“In 2015, <strong>Turkey</strong>’s spice export was<br />
153 million dollars and it increased<br />
by 14% compared to the previous<br />
year. As healthy nutrition is a growing<br />
trend around the World, the interest<br />
in Turkish spices&herbs has been increasing<br />
year by year.”<br />
“In spice export, oregano, laurel<br />
leaves and cumin are at the top of<br />
the list. <strong>Turkey</strong> is the leader country<br />
in the production and exportation of<br />
oregano&thyme and laurel leaves in<br />
the World.<br />
The most exported spice is<br />
oregano&thyme in <strong>Turkey</strong>. In 2016,<br />
<strong>Turkey</strong> exported 60 million dollars of<br />
oregano&thyme that adds flavor to<br />
foods. Secondly, 40 million dollars of<br />
laurel leaves, that is one of the most<br />
delicious spices, are exported from<br />
<strong>Turkey</strong>.<br />
94 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
Cumin is essential for meat dishes and<br />
has taken place as a third in our spice<br />
export. <strong>Turkey</strong> exported 23 million<br />
dollars of cumin in 2016 with a huge<br />
rise of %106 compared to the previous<br />
year.”<br />
“As for sage apart of it is a spice; it<br />
is also used to treat the illnesses and<br />
prevent from flu, it is exported approx.<br />
8 million dollars in 2016.”<br />
“Our Spices & Herbs are mostly exported<br />
to USA<br />
In 2015, 22 million 163 thousand dollars<br />
of spice was exported to USA<br />
and export to USA has increased by<br />
26% in 2016.<br />
As Aegean Exporters’ Associations,<br />
we are organizing the Turkish National<br />
participation to the Summer Fancy<br />
<strong>Food</strong> Show, the largest specialty food<br />
show in North America, since 1998<br />
and we believe that it has great influence<br />
on this achievement.”<br />
Aegean Furniture Paper And Forestry<br />
Product Exporters Associations’<br />
Chairman Nurettin Tarakçıoğlu said,<br />
“Laurel leaves, oregano & thyme, sage,<br />
rosemary, cumin seeds, fennel seeds,<br />
which are remedies for many diseases<br />
and grows naturally, are processed<br />
and packaged by the Turkish companies<br />
and exported to worldwide by<br />
adding value. Most of these products<br />
are gifts of nature to us.<br />
Tarakçıoğlu emphasizes that these<br />
products are the first exported products<br />
from <strong>Turkey</strong> and almost all of<br />
them are exported from the Aegean<br />
Region.”<br />
“As a result of these facts, <strong>Turkey</strong> is of<br />
the leader exporter country at these<br />
products. In addition, people who use<br />
these gifts of nature heal themselves,”<br />
he added.<br />
95
Crop & cereals production<br />
estimated to increase in <strong>2017</strong><br />
Increase was expected in the production<br />
of cereals and other crops, fruits<br />
in the first estimation of <strong>2017</strong> with<br />
rates of 4.4% and 9.7% when compared<br />
with the previous year, TURK-<br />
STAT announced in a latest release.<br />
Production quantities of cereals and<br />
other crops, vegetables, fruits in <strong>2017</strong><br />
were predicted approximately as follows;<br />
68.2 million tonnes for cereals<br />
and other crops, 30.3 million tonnes<br />
for vegetables, 20.8 million tonnes for<br />
fruits.<br />
It was estimated that in <strong>2017</strong>, cereals<br />
production would increase with<br />
a rate of 4.4% when compared with<br />
the previous year and approximately<br />
become 36.8 million tonnes.<br />
It was foreseen that wheat production<br />
will increase by 5.8% to become<br />
21.8 million tonnes, barley production<br />
will increase by 11.9% and become<br />
7.5 million tonnes, rye production will<br />
increase by 6.7% and become 320<br />
thousand tonnes, oats production will<br />
increase by 11.1% and become 250<br />
thousand tonnes, when compared<br />
with the previous year.<br />
In the pulses group, it was expected<br />
that an increase will occur in broad<br />
beans to consume by 10.7% and<br />
production approximately become<br />
7 thousand tonnes, red lentil will increase<br />
by 7.2% and become 370<br />
thousand tonnes, potatoes will increase<br />
by 0.6%, one of tuber crops,<br />
and approximately become 4.8 million<br />
tonnes.<br />
In the group of oil seeds, it was expected<br />
that soybean production<br />
96 FOOD TURKEY <strong>September</strong> <strong>2017</strong>
would decrease by 9.1% and become<br />
150 thousand tonnes.<br />
It was estimated that tobacco production<br />
will be 70 thousand tonnes with<br />
invariably, while sugar beets production<br />
will increase by 4.5% and approximately<br />
become 20.5 million tonnes.<br />
Vegetable production would<br />
be stable, whereas the fruit<br />
production estimated to elevate<br />
It was estimated that vegetables production<br />
would be no significant change<br />
in <strong>2017</strong> compared with the previous<br />
year, also stated in the TURKSTAT forecasts.<br />
Vegetables production in <strong>2017</strong> was estimated<br />
to be approximately 30.3 million<br />
tonnes with no significant change<br />
when compared with the previous year.<br />
When examining production of subgroups<br />
of vegetables, root and tuberous<br />
vegetables production was expected<br />
to decrease by 0.8%, and other<br />
vegetables not elsewhere classified was<br />
expected to increase with the rate of<br />
0.4%.<br />
The production of some important<br />
crops in vegetables; increments were<br />
expected in watermelon production<br />
by 3.3%, in pepper for processed, capia,<br />
by 12.1%, in carrots by 2.4% respectively,<br />
while decrements were expected as<br />
1.6% in tomatoes, 2.8% in dry onion,<br />
1.2% in melon.<br />
It was estimated that fruits production<br />
will be 20.8 million tonnes in <strong>2017</strong> increasing<br />
by 9.7% when compared with<br />
the previous year.<br />
When examining productions of some<br />
important fruits, it was estimated that<br />
there is increase in apple figures with<br />
the rate of 17.5%, in peaches by 6.3%,<br />
in cherries by 7%, in apricots production<br />
with the rate of 34.9% respectively,<br />
while decrements were expected in<br />
grape fruits by 13.5%, when compared<br />
with the previous year.<br />
In the citrus group, an increase was<br />
expected in mandarin production by<br />
14.2%. From nuts, pistachios production<br />
is expected to decrease by 50%.<br />
It was estimated that grape production<br />
will increase by 7.5%, and bananas production<br />
will increase by 3.9%.<br />
97
Marmarabirlik:<br />
Export champion for five<br />
successive years<br />
TIM, exporters<br />
assembly of <strong>Turkey</strong>,<br />
disclosed that<br />
Marmarabirlik<br />
topped the exporter<br />
of year 2016 in olive<br />
and olive oil sales.<br />
Economy Minister<br />
Zeybekci has<br />
presented the award<br />
to chairman Asa.<br />
The biggest producer of table top<br />
olive products in the world, Marmarabirlik,<br />
has been awarded as top of<br />
the exporters for the five successive<br />
years, by TIM, <strong>Turkey</strong>’s Exporters Assembly<br />
at the 24th general assembly<br />
meeting that was also honored by<br />
the President Recep Tayyip Erdogan.<br />
The award was presented by Mehmet<br />
Simsek, vice Prime Minister, and Nihat<br />
Zeybekci, Economy Minister.<br />
In his thank you speech, Hidamet Asa,<br />
chairman of Marmarabirlik expressed<br />
his honor of the award and said, “We<br />
got this award on behalf of our 8 cooperatives<br />
and 32 thousand producer<br />
partners. This is a great motivation for<br />
us to go further ahead. Marmarabirlik<br />
is a great firm exporting one fourth<br />
of <strong>Turkey</strong>’s black olive productions to<br />
53 countries. Our success is the result<br />
98 FOOD TURKEY <strong>September</strong> <strong>2017</strong><br />
of our efforts in unity and teamwork.<br />
I also want to express our appreciations<br />
to all partners, workers, cooperatives<br />
and our board members of<br />
our firm.”<br />
He also added, “As of 2016 our exports<br />
have reached to 6.190 thousands<br />
of tons. Our aim is to make<br />
Marmarabirlik as a worldwide brand<br />
by hitting 30 million dollars level in the<br />
coming years. We targeted to new<br />
countries for more sales, especially<br />
in Middle East and Arabian Peninsula.<br />
And we are in close contact with buyers<br />
in Indian market.”<br />
By emphasizing the contributions of<br />
Turquality program for Turkish brands,<br />
Asa said that Marmarabirlik also deserved<br />
to be covered by this incentive<br />
project. He said, “We applied to the<br />
ministry for acceptance. The original<br />
regulation governing the program<br />
does not cover cooperatives and<br />
unions. When it was expanded to<br />
cover Marmarabirlik and similar entities,<br />
both producers and the country<br />
would be benefitted. Turquality support<br />
will add more value for Marmarabirlik<br />
brand and the value of produces<br />
of this land.”
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