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The new consumer is hungry for ideas. He knows what is on the market<br />
and is continuously searching for smarter solutions. Manufacturers are<br />
coming up with some ingenious responses to this. They are introducing<br />
multimedia marketing concepts. They are harnessing materials and<br />
techniques from other industries. These range from low-tech (concrete<br />
plaster, smocking) to high-tech (PVD-coated stainless steel). They are<br />
creating unprecedented geometric alternatives. They are offering the<br />
consumer every opportunity to ‘design’ his piece of furniture himself.<br />
Reclining and lounging functions are harnessing ‘smart’ technology.<br />
Warm metal<br />
The Weaver table is set on retro ‘hairpin’ legs,<br />
and the Harmon chair’s support is a derivative<br />
version of these: the pins come together crosswise,<br />
14 cm above the floor. Anyone bending<br />
their legs backwards beneath the chair will find<br />
a support for their feet.<br />
Resourcing ideas<br />
COPPER<br />
The crowning glory of these hairpins is their<br />
exclusive finish. The metal is epoxy lacquered<br />
using a new technique that results in a satin<br />
soft, relatively warm feel. This copper coloured<br />
or matte black coating feels considerably more<br />
pleasant than stainless steel or conventional<br />
epoxy lacquered material. What’s more, Unic<br />
Design is the very first firm to be able to launch<br />
this finish in the furniture industry.<br />
UNIC DESIGN – WEAVER & HARMON<br />
21<br />
Brass<br />
PERFECTA – VICTORIA & PISA<br />
The Pisa chairs have a comfortably upholstered<br />
seat, in a choice of 60 colours. For the frame,<br />
the standard range of 16 epoxy lacquers is<br />
available. The accompanying illustration shows<br />
the eye-catching brass option.
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