BE2017en
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
BRUSSELS<br />
BY<br />
NIGHT<br />
The new consumer is highly sleep-aware. He is well acquainted<br />
with ergonomically sound sleeping comfort.<br />
This is thanks to the efforts of the Belgian sleep sector<br />
over many years.<br />
72<br />
Manufacturers and retailers have been pioneers in scientifically<br />
based, intelligent measurement systems. These<br />
are being further fine-tuned and increasingly deployed.<br />
Body zones are being adjusted into sleep zones. ‘Hybrid’<br />
is the latest buzzword. What goes into a bed is already<br />
at such a high level… Where does the boundary lie in<br />
terms of technical innovations when it comes to sleeping<br />
comfort?<br />
Has the time now come for aesthetic developments? It’s<br />
true that the styling of the bed must not be left behind.<br />
The new consumer is looking for a sense of space and<br />
calm in his bedroom. This places high demands on the<br />
appearance of the bed. Headboards are becoming extra<br />
high or extra low. It is visually essential to have an open<br />
base, and space saving is a necessity. Trends also play a<br />
role in this. Belgian manufacturers know how to surprise<br />
us on an aesthetic level, too.
Change language