December 2017 Digital Issue
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the<br />
Loyalty<br />
TRENDS<br />
Experience<br />
BY CHRIS POWELL<br />
ISTOCK.COM/ALEXANDRBOGNAT<br />
Hotel-loyalty programs<br />
are evolving to meet the<br />
needs of guests who increasingly<br />
prize unique experiences over<br />
a free night<br />
hoteliermagazine.com<br />
DECEMBER <strong>2017</strong> HOTELIER 33