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December 2017 Digital Issue

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the<br />

Loyalty<br />

TRENDS<br />

Experience<br />

BY CHRIS POWELL<br />

ISTOCK.COM/ALEXANDRBOGNAT<br />

Hotel-loyalty programs<br />

are evolving to meet the<br />

needs of guests who increasingly<br />

prize unique experiences over<br />

a free night<br />

hoteliermagazine.com<br />

DECEMBER <strong>2017</strong> HOTELIER 33

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