The Star: March 16, 2017
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14 Thursday <strong>March</strong> <strong>16</strong> <strong>2017</strong><br />
Latest Christchurch news at www. .kiwi<br />
<strong>The</strong> <strong>Star</strong><br />
News<br />
STILL LOW: Visitor numbers to the Christchurch Art<br />
Gallery have continued to disappoint.<br />
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Art Gallery numbers ‘disappointing’<br />
• By Tom Doudney<br />
VISITORS NUMBERS at the<br />
Christchurch Art Gallery improved<br />
slightly during the last quarter but<br />
remained “disappointing.”<br />
During the six months from July to<br />
December, 147,071 people visited the<br />
gallery. That represents about 77 per<br />
cent of the city council’s target of a<br />
minimum of 190,000 visitors over six<br />
months.<br />
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For the full year, the target is<br />
380,000 to 420,000 visitors.<br />
<strong>The</strong> half year result is a five per cent<br />
improvement on the first quarter<br />
(July to September) result, when the<br />
gallery was tracking 72 per cent of its<br />
targeted visitor numbers.<br />
<strong>The</strong> gallery was reopened in December<br />
2015 after being damaged in<br />
the February 2011 earthquake. It cost<br />
$60 million to repair.<br />
A report to the city council’s<br />
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finance and performance committee<br />
stated that its numbers were disappointing<br />
and identified several things<br />
which could help improve them.<br />
<strong>The</strong>se included continuing to<br />
develop tourism, attractions and<br />
activities in the central city; ensuring<br />
more residents knew the gallery and<br />
car park were both open; opening the<br />
gallery’s Universo Bar and Brasserie<br />
cafe (expected to be in June or July);<br />
and continuing to develop public<br />
programme events.<br />
Gallery director Jenny Harper<br />
said the targets were based on the<br />
pre-earthquake situation and the<br />
drop in visitor numbers reflected the<br />
challenging and complex nature of the<br />
current environment.<br />
“We really emphasised being open<br />
as soon as we could, even without<br />
the usual facilities. I’m proud of how<br />
far we’ve come in 18 months; but<br />
it’s important that we return to preearthquake<br />
levels as soon as practicable,”<br />
she said.<br />
“We also have to recognise a facility<br />
like ours doesn’t bounce back overnight.”<br />
Figures for <strong>March</strong> showed visitor<br />
numbers were currently up to 82<br />
per cent of the lower end target, Ms<br />
Harper said.<br />
Meanwhile, the nearby Canterbury<br />
Museum has set new records for its<br />
visitor numbers in November (63,526<br />
visitors), December (73,045) and more<br />
recently in February (91,150).<br />
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