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4 Tuesday <strong>September</strong> <strong>19</strong> <strong>2017</strong><br />
Latest Christchurch news at www.star.kiwi<br />
Our People<br />
SELWYN TIMES<br />
Brendan Shefford<br />
‘Big Red’ settles into real estate<br />
Ray White town and<br />
life principal Brendan<br />
Shefford, also known as<br />
‘Big Red’, has bought<br />
the Lincoln Ray White<br />
franchise. He spoke<br />
to Georgia O’Connor-<br />
Harding<br />
What made you decide<br />
to purchase the Ray White<br />
Lincoln franchise?<br />
I just bought our other two<br />
operations in West Melton<br />
and Rolleston. It made sense<br />
to line up all three of them.<br />
Lincoln is a growing place. All<br />
of <strong>Selwyn</strong> is a growing place.<br />
Ray White Lincoln co-founder<br />
Steve Morgan and his wife<br />
Leanne made their decision<br />
where they wanted to sit back<br />
and concentrate on day-to-day<br />
sales as oppose to running the<br />
business.<br />
You have probably been asked<br />
thousands of times but where<br />
did the ‘Big Red’ nickname<br />
come from and when did you<br />
get it?<br />
When I joined the New Zealand<br />
Army <strong>19</strong>99. I was big and<br />
I have got red hair and that was<br />
basically the end of it. It is a great<br />
marketing tool.<br />
What was it like being in the<br />
NZ Army?<br />
I was posted to Waiouru<br />
Military Camp in <strong>19</strong>99 after I left<br />
school and joined the army. In<br />
2001 I got posted down to Burnham.<br />
I went to East Timor in<br />
2002 and Afghanistan in 2005.<br />
What was your main role in<br />
the army?<br />
When I was in the army I was<br />
trained in the trade as a chef. It<br />
was a pretty high energy diet we<br />
followed.<br />
Did being in the army<br />
prepare you for the real estate<br />
industry?<br />
It taught you structure which<br />
is exactly what real estate is<br />
all about. Time management<br />
especially in the army. You have<br />
got three meals a day – breakfast<br />
LOCATION:<br />
Ray White<br />
town and<br />
life principal<br />
Brendan<br />
Shefford,<br />
also known<br />
as ‘Big<br />
Red’ has<br />
bought the<br />
Ray White<br />
Lincoln<br />
franchise.<br />
lunch and dinner. You knew if<br />
you failed, you looked like an<br />
idiot. It is your reputation on the<br />
line.<br />
Do you still do a lot of cooking<br />
now?<br />
I have got two kids now,<br />
they are seven and eight and<br />
my wife Sarah does most of the<br />
cooking.<br />
Tell me about your family, do<br />
your children know what they<br />
want to do when they eventually<br />
leave school?<br />
No, they are too young for<br />
that.<br />
Where did you meet your<br />
wife?<br />
In Christchurch. We got married<br />
a few months before I went<br />
to Afghanistan in 2005.<br />
Was it hard being away from<br />
your family while in the army?<br />
It was but it makes you appreciate<br />
the home comforts and<br />
being home.<br />
Was being based at Burnham<br />
what made you want to live in<br />
<strong>Selwyn</strong>?<br />
Yes it was being based in<br />
Burnham that made us eventually<br />
end up buying in Rolleston. I<br />
had a couple of rental properties<br />
in Hornby as well. After being<br />
in Afghanistan and having a<br />
re-evaluation of life, I sold the<br />
rentals and cleared the debts. I<br />
have lived in Rolleston since I got<br />
posted to Burnham.<br />
Did you ever feel concerned<br />
for your own safety while overseas<br />
with the army?<br />
You always were. In East<br />
Timor we were peace-keeping<br />
for the United Nations. In Afghanistan<br />
it was quite volatile.<br />
We were there five months. I was<br />
based in Bamyan.<br />
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