The Partner Channel Magazine_Winter 2018

The first obstacle is about a company’s path toward maturity. When starting out, you sometimes need to
cast a wide net. Once you have grown your base, skills, resource pools, and ability to invest, you can assess
your strengths and find the exact types of businesses you serve the most and the best and then work to get
more of them. If you’re in this stage, continue looking for commonalities amongst your base and keep in mind
it is okay to target more than one type of prospective customer. Just be sure your website reflects that you
serve the audiences that you are targeting.
Most companies have already specialized but are afraid of losing out. They have chosen a vertical niche and
target their business development efforts accordingly. But, they hesitate to be unequivocally direct about it
on their website because they don’t want to risk missing out on the one or two big fish in other verticals who
might come along. What I’ve seen time and time again is that big fish find you through your networks, not
your website. And while they appear tantalizing, they have more potential to bring you down than lift you up.
The famous line in Jaws is true, and when considering the big fish that you don’t really have the capacity or
expertise to serve, you really do “need a bigger boat.”
Most companies are unaware of or not fully leveraging storytelling tricks. Let’s go back to the brownie
example. If you list baby food prunes and cocoa powder as ingredients in your recipe, you’ll come up higher
in the search list. Now let’s look at the business solutions provider serving the needs of small to medium-size
businesses in the Southeast. Using keywords and phrases like the ones listed below would help boost this
company’s search engine performance, as well as its email open, response, and click-through rates because
they are relatable to specific individuals having specific needs.
MULTI-CARRIER PARCEL & LTL SHIPPING
FOR SEAMLESS INTEGRATION WITH DYNAMICS AX
NMB Solutions works with Dynamics AX partners and
clients internationally. Our reputation for excellence is
based upon our professionalism, expertise, and dedication
to client satisfaction. It is our pleasure to assist you in
reviewing your Multi-Carrier parcel and LTL integration
requirements and demonstrate the benefits of our solution.
• Provide high-volume parcel shipping
• Reduce shipping time per package
• Provide more efficient packing and shipping
operations, reducing costs
• Deliver shipping charge estimates
• Automates AES Filing
CARRIER ENGINE INTEGRATION
Seamlessly integrate BluJay Solutions, popular parcel
and LTL carriers with Dynamics AX
RATE SHOPPING
Compare rates for parcel and LTL right from the sales
order, quote or out packing workbench
MULTIPLE AX VERSIONS
Our solutions support AX 2009 and up (WMS/WHS)
PROFESSIONAL SERVICES
Let our experts help you with parcel and
LTL management, with or without our solution
NMB Solutions Canada, Inc.
Christopher Morgan, Director | 613.315.5780 | info@nmbsolutions.ca
CONTACT US FOR A DEMO | VISIT US AT WWW.NMBSOLUTIONS.CA | FOLLOW US ON TWITTER @NMBSOLUTIONS | 3155 SWANSEA CRES., OTTAWA, ON
46 WINTER 2018 | THEPARTNERCHANNEL.COM