The Partner Channel Magazine_Winter 2018

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MEMBERS ONLY CORNER Member Profile Kaitlyn McKendry Marketing Manager Vicinity Software is a solution designed exclusively for process manufacturers, and extends Microsoft Dynamics GP, Microsoft Dynamics SL, and Microsoft Dynamics NAV to deliver a powerful and flexible ERP solution. Vicinity works to streamline the coordination of raw materials to finished goods increasing productivity and profit with tighter controls for inventory and costing. Key functionalities include centralized recipe management, digitized production logs, quality control, lot traceability and recall, compliance reporting, and production planning. What do you enjoy most about the winter season? It provides a crisp refreshment to the busy fall sales season. Having the opportunity to take a step back and reflect on the year is an invaluable element to our business cycle. Measuring and reviewing our development roadmap, content pushed, sales made, and project status allow our team to identify things that worked well and what we can improve on in the coming year. The holiday season also grants the chance to communicate with clients and prospects in a different light than you do at any other time of the year. It’s an occasion for our team as a small business to connect on a more personal level and express our appreciation to the businesses with which we work. What is your favorite thing about working in your role? Learning about the different manufacturing processes of our clients and prospects, uncovering their challenges, and getting a behind-the-scenes perspective on products we see all the time. They are each so unique, and I find it interesting to hear about so many different businesses. We have such a talented team of consultants and developers; it’s a wonderful experience to see the collaboration in bringing a solution to life. It’s one thing to see it from behind the scenes; it’s another to get a client’s perspective and the chance to review it with them on their journey. Every business has a story. How do you effectively tell your company’s story? Our company is solely focused on solving system challenges for process manufacturers. A key part of telling our story is identifying a problem that our team believes we can solve. Without a niche software solution like Vicinity, most batch manufacturers struggle with costing and inventory control in a variety of circumstances. Talking in terms of our target audience’s everyday challenges through blogs, articles, phone calls, and more allows us to tell an authentic story. By exploring the existing operations and business goals of the companies and Partners we work with, our team can highlight areas where Vicinity can provide value. This allows us to get a deeper connection beyond the general background of how long we’ve been in business and what features and functionality our software can deliver. What are your company resolutions for 2018? Every year company goals center around improvement and optimization. How can we boost sales, how can we increase efficiency, how can we enhance our customer experience? Vicinity is focused on continuous improvement, in both our software development as well as internal and external communication. In 2018, we will engage in a rebranding effort to refresh our 16-year-old brand. By bringing additional perspective into our organization, we look to build a deeper hold with existing clients and extend our story into the vertical industries we serve. Beyond revamping our logo and deliverables, this is an opportunity to review our KPIs and ensure that we are asking the right questions and that our team is providing on-point content, consulting, and software. What is the most beneficial aspect of The Partner Channel’s membership program for your company and why? The Partner Channel Magazine provides a hyperfocused means of communication for our organization to connect and speak to Microsoft Dynamics Partners who are or may 52 WINTER 2018 | THEPARTNERCHANNEL.COM
Congratulations! The following Microsoft Dynamics Partners are celebrating their membership anniversary with The Partner Channel this quarter: 2006 JANUARY » The TM Group Inc. 2007 JANUARY » Rimrock Corporation 2008 JANUARY » Dynamic Communities » Lighthouse Business Information Solutions, LLC 2009 FEBRUARY » RoseASP 2014 FEBRUARY » InfoGrow Corporation be looking for specialized software applications such as batch manufacturing to deliver a complete solution to their existing customers and prospects. In addition to the content and publication, the team at The Partner Channel Magazine provides an extension to our existing network with the qualified readership. Through connections within the Microsoft Dynamics environment, we gain insights on what is or isn’t working for other Partners as well as new trends other organizations have been trying out, whether that be marketing, project management, development technologies, and everything in-between. The Partner Channel Membership Rewards Our valued Members get the best of what The Partner Channel has to offer through: » Bi-monthly Member calls » Extra issues of The Partner Channel Magazine each quarter » Discounts of 10 percent for Partner events and training, such as The Genius Series » Company listing on The Partner Channel website » Tipville, our special Member newsletter, LinkedIn group access, and more Thank You for Your Membership! Thank you to the Microsoft Dynamics Partners who have joined The Partner Channel’s community. Your engagement and participation are what makes this community so great! For information on The Partner Channel Membership Rewards Program, please contact Bethany at Bethany.foyt@dynamiccommunities.com. THEPARTNERCHANNEL.COM | WINTER 2018 53
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Page 8 and 9: CONTRIBUTORS adrianne machina EMAIL
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Page 18 and 19: PROOF IS IN THE PUDDING...OR THE PR
Page 20 and 21: MARKETING 8 BRILLIANT WAYS TO MAKE
Page 22 and 23: DIMENSIONAL MAILERS Dimensional mai
Page 24 and 25: INTERVIEWEES Claude Watson (CEO) an
Page 26 and 27: SOLUTION SPOTLIGHT - ADVERTISEMENT
Page 28 and 29: THINK FORWARD StockIQ is a supply c
Page 30 and 31: LEADERSHIP Storytelling story by BI
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Page 38 and 39: MARKETING Journey A HERO’S story
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Page 42 and 43: HEROES Alan Tyson, CEO, and Marcel
Page 44 and 45: LEADERSHIP CLICKING TOWARD YOUR Rea
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Page 48 and 49: FEATURE 48 WINTER 2018 | THEPARTNER
Page 50 and 51: As a professional writer for the pa
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Page 58 and 59: Industry INDUSTRY A erospace Arbela
Page 60 and 61: INDUSTRY Integrated Software, Inc.
Page 62 and 63: INDUSTRY Panatrack, Inc. www.panatr
Page 64 and 65: HORIZONTAL Solver www.solverglobal.
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Page 72 and 73: HORIZONTAL Tax Avalara, Inc. www.in
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