The Partner Channel Magazine_Winter 2018

CONTRIBUTORS
adrianne machina
EMAIL Amachina@tornadomktg.com
FACEBOOK Adrianne.machina
LINKEDIN Adriannemachina
TWITTER Adriannemachina
WEBSITE www.tornado-marketing.com
peter joeckel
shann mcgrail
EMAIL Shannm@devreve.com
LINKEDIN Shannmcgrail
TWITTER Shannm
WEBSITE www.smartp2p.net
EMAIL Pjoeckel@turnondynamics.com
LINKEDIN Peter Joeckel
TWITTER Turnondynamics
WEBSITE www.turnondynamics.com
BLOG blog.TurnOnDynamics.com
bill allen
Adrianne Machina is the chief velocity officer
of Tornado Marketing and an in-demand
copywriter, speaker, and consultant with a
special focus on online marketing. Adrianne
is a firm believer that progress is better than
perfection, and that boring marketing will get
you nowhere. She helps clients harness their
business passion and purpose into marketing
that reflects their company’s unique strengths
and attracts their ideal clients. Adrianne has
worked in the Microsoft Dynamics channel since
2000 and teaches marketing to entrepreneurs
at the University of Wisconsin–Madison.
barbara pfeiffer
EMAIL Barbara@thepartnermarketinggroup.com
TWITTER Partnermktgrp
LINKEDIN Pfeifferbarbara
BLOG www.thepartnermarketinggroup.com/blog
When it comes to innovative marketing for
technology companies and their channel, few
people possess the level of expertise, leadership,
and passion as Barbara Pfeiffer, senior marketing
consultant for The Partner Marketing Group.
Barbara has spent most of her career developing
and driving high-performing marketing programs
for Microsoft and a global network of VARs
and ISVs. She was the strategic mind behind
many exclusive Microsoft programs such as
GAP, Landlord, Butterfly Publisher, Marketing
Essentials, and Marketing Office Hours. Barbara is
constantly on the leading edge of marketing and
specializes in helping clients build and execute
comprehensive marketing plans including social
media, inbound marketing, nurture marketing,
and content marketing, as well as marketing
assessments and plan/program development
and management.
EMAIL Billa@kbaalliances.com
FACEBOOK KBA Alliances
TWITTER Kbaalliances
LINKEDIN Bill Allen / KBA Alliances
BLOG www.kbaalliances.com
A Microsoft Circle of Excellence Award
winner, Bill Allen is a visionary leader with
an exceptional career driving business
improvement and innovation for leading IT
and business solutions providers, including
Microsoft, Clarus, Red Prairie, Ironside
Technologies, Danaher, and Hawker Siddeley.
With a passion for helping software and
services vendors design innovative market
strategies, optimize user experience,
increase brand awareness, align with
new Partners and influencers, drive more
effective communications, and implement
best practices, Bill’s ultimate reward lies in
empowering people to succeed in creating
sustainable, profitable businesses and
lifestyles. Bill is a graduate of Syracuse
University’s Whitman School of Management
and attended post graduate studies through
Duke University, Infomentis, and Microsoft.
Bill is Eagle board chairman for Boy Scouts
of America and enjoys spending time serving
the community.
Peter Joeckel has been a leader in mid-market
ERP since 1986 when his company installed
some of the first network-based manufacturing
systems in the country. As a business owner,
Peter built and eventually sold one of the
fastest-growing and forward-thinking valueadded
software dealerships in the country. Its
success was fueled by innovative software
selection techniques and an outstanding project
delivery team. He sold the organization in
1999 to an e-commerce provider when it had
grown in less than three years from zero to $6
million in annual revenue with more than 300
customers and 45 employees. He has assisted
in the selection and implementation of hundreds
of ERP solutions and has been recognized for
his ability to match the right solution for a
customer’s needs rather than “pushing boxes
of software.” Today, Peter focuses on helping
companies select and implement ERP solutions
by using advanced tools and processes that
increase the likelihood of successful projects.
His goal is to continue to improve those tools
and processes to build value for customers and
provide a smooth transition from the selection to
implementation process.
Shann McGrail is the co-founder of Devreve Inc.
and co-creator of SMART P2P, a program of
best practices to enable Partners to successfully
grow their businesses through building strong
partnerships. Connecting the dots in new ways
for outstanding results is a signature strength for
Shann. Equipped with years of Microsoft senior
leadership experience in enterprise services,
operations, and sales positions, Shann is most
passionate about helping others succeed in
reaching their potential and getting the most
from the power of technology and partnerships.
Shann’s company, Devreve Inc., specializes in
developing and diversifying talent in the digital
economy and building partnerships for business
growth. She also devotes time to the executive
in residence program at a local innovation
center helping business start-ups and female
entrepreneurs. With a background in theatre
and improvisation, Shann keeps it interesting by
bringing fun and creativity to any opportunity.
tracy faleide
EMAIL Tracyfaleide@gmail.com
FACEBOOK Tfaleide
LINKEDIN Tracyfaleide
TWITTER Tracyfaleide
Tracy Faleide has nearly 30 years of experience
in communications, project and people
management, change management, strategy
alignment, and marketing. She held several
communications and leadership positions at
Great Plains Software and Microsoft, led her
own consulting and writing business, served
as a storyteller for her clients, and now helps
lead marketing communications efforts at WEX
Health, Inc.